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市場調査レポート
商品コード
1385147
ゼロターン芝刈機の世界市場規模、シェア、産業動向分析レポート:用途別、刈幅別、地域別展望と予測、2023年~2030年Global Zero Turn Mower Market Size, Share & Industry Trends Analysis Report By Application (Commercial and Residential), By Cutting Width (More than 60 inches, 50 to 60 inches and Less Than 50 inches), By Regional Outlook and Forecast, 2023 - 2030 |
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ゼロターン芝刈機の世界市場規模、シェア、産業動向分析レポート:用途別、刈幅別、地域別展望と予測、2023年~2030年 |
出版日: 2023年10月31日
発行: KBV Research
ページ情報: 英文 286 Pages
納期: 即納可能
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ゼロターン芝刈機の市場規模は、予測期間中にCAGR 10.2%の市場成長率で上昇し、2030年には53億米ドルに達すると予測されます。
KBV Cardinal matrixに示された分析によると、Deere &Companyが同市場における先駆者です。2022年5月、AriensCoの子会社AriensはIkon Onyxを発売しました。Ikon Onyxは、印象的でユニークに作られたゼロターン芝刈機で、広大な52インチのカッティングデッキが付属しており、芝生ケアのニーズに最適な選択肢となっています。Robert Bosch GmbH、KUBOTA Corporation、Textron, Inc.などの企業が、この市場における主要なイノベーターです。
市場成長要因
商業建設の発展
商業施設の建設プロジェクトでは、公園、複合オフィスビル、ショッピングセンター、レクリエーションエリアなど、大規模な屋外スペースを設けることが多いです。こうした緑地の維持管理は、建設後の優先事項となります。ゼロターン芝刈機は、こうした場所の芝生や造園を維持するための効率的なツールです。多くの商業施設建設プロジェクトでは、継続的なメンテナンスが必要な物件が生まれます。不動産管理会社は、ゼロターン芝刈機を使用して、このようなエリアが手入れの行き届いた魅力的な景観を維持できるようにしています。ゼロターン芝刈機は、この目的のために使用されます。より多くの商業用建設プロジェクトが開始・完了するにつれて、建設後のメンテナンス段階で信頼性が高く高性能のゼロターン芝刈機が必要となり、この市場の成長を促進することができます。
陸上草刈り機における技術の進歩
技術の進歩により、より効率的で使い勝手が良く、環境に優しい草刈り機が開発されています。最新のゼロターン芝刈機には、先進的で燃料効率の高いエンジンが搭載されています。これらのエンジンは、より優れた性能と排出ガスの低減を実現し、より厳しい環境規制に対応しています。市場には、ハイブリッド式や電気式のゼロターン芝刈機が導入されています。これらのモデルは、より静かで、排出ガスがゼロであり、環境に優しいため、住宅および商業用途で人気が高まっています。リモコン式ゼロターン芝刈機は、複雑な草刈り作業や危険な草刈り作業に使用されます。メーカー各社は、スマートフォンやタブレットから芝刈り機を操作・監視できるモバイルアプリを開発し、利便性と効率性を高めています。テクノロジーの進化に伴い、市場はさらなる成長を遂げると思われます。
市場抑制要因
ゼロターン芝刈機に関する厳しい環境規制
特にガスエンジンの排ガス規制が強化され、メーカーは排ガス削減のための研究開発に投資する必要があります。これには、よりクリーンな燃焼エンジンを開発したり、プロパンのような代替燃料に移行したりすることが含まれます。排ガス規制の遵守を達成するには、多額の費用がかかります。メーカーは、こうした要件を満たすために技術やインフラに多額の投資を行う必要があり、価格設定や利益率に影響を与える可能性があります。電気自動車や、プロパンや天然ガスのような代替燃料の選択肢が、より低排出ガスであることから普及するにつれて、メーカーは、消費者の需要や規制上の義務に応えるために、これらの選択肢を開発し、普及させなければならないです。メーカーは市場の需要を見極め、こうした嗜好に合うように製品ラインを調整しなければならないです。これらの要因が市場成長の課題となっています。
刈幅別の展望
刈幅によって、市場は50インチ未満、50~60インチ、60インチ以上に区分されます。2022年には、60インチ以上のセグメントが最大の収益シェアで市場を独占しました。カッティングデッキが60インチ以上のゼロターン芝刈機は、一般的に大型モデルまたは業務用モデルとみなされます。これらの芝刈り機は、商業用造園、ゴルフ場のメンテナンス、大規模な不動産など、より広範囲で要求の厳しい用途向けに設計されています。商業用造園業者よりも大きなデッキを持つ草刈り機は、60インチを使用するのが一般的です。これらの機械は非常に効率的で、広大なエリアを素早くカバーすることができます。
用途の展望
用途別に見ると、市場は住宅用と商業用に細分化されます。住宅用セグメントは2022年の市場で大きな収益シェアを獲得しました。住宅におけるゼロターン芝刈機の主な用途は芝刈りです。ゼロターン芝刈機は効率が高く、広い芝生を素早く刈り取ることができるため、広い芝生を維持するのに適しています。ゼロターン芝刈機は、正確で均一な刈り取りが得意です。小回りが利くため、障害物や樹木、花壇などの造園物も容易に移動できます。
地域別展望
地域別に見ると、市場は北米、欧州、アジア太平洋、LAMEAで分析されます。2022年には、北米地域が市場で最も高い収益シェアを記録しました。同地域における造園活動やゴルフコースの増加が、予想される発展に寄与している主な要因の1つです。北米の造園・芝生管理業界は高度に発展しており、効率的で高品質のグルーミング機器に対する大きな需要を生み出しています。北米では、プロの造園業者、商業施設の所有者、住宅所有者が、手入れの行き届いた芝生や景観を維持することを強く重視しています。ゼロターン芝刈機の市場は、その機動性と時間節約能力で知られ、業界の要求とよく一致しています。
The Global Zero Turn Mower Market size is expected to reach $5.3 billion by 2030, rising at a market growth of 10.2% CAGR during the forecast period. In the year 2022, the market attained a volume of 3,58,032.6 units, experiencing a growth of 9.9% (2019-2022).
Rising Asian nations are expected to see an increase in zero turn mower sales due to the expanding construction sector, particularly in the residential sector. This is expected to present many opportunities for the market participants. Thus, the Asia Pacific region garnered $633.2 million revenue of the market in 2022. Due to the soaring demand for aesthetic landscaping and green building solutions, emerging "urban gardening" trends, and tremendous growth in commercial infrastructure projects.
The major strategies followed by the market participants are Product Launches as the key developmental strategy to keep pace with the changing demands of end users. For instance, In January, 2021, KUBOTA Corporation announced an enhancement to its Z400 line with the launch of Z411KW and Z412KW, two powerful and efficient lawn care machines designed to meet various landscaping needs. Additionally, In February, 2023, Deere & Company launched Z370R Electric Ztrak, a versatile and efficient electric zero-turn mower, ideal for various lawn care tasks, to propel customers into the future.
Based on the Analysis presented in the KBV Cardinal matrix; Deere & Company is the forerunners in the Market. In May, 2022, AriensCo's subsidiary Ariens launched Ikon Onyx, a striking, uniquely crafted zero-turn lawn mower that comes with an expansive 52-inch cutting deck, making it an exceptional choice for your lawn care needs. Companies such as Robert Bosch GmbH., KUBOTA Corporation, Textron, Inc. are some of the key innovators in the Market.
Market Growth Factors
Development in commercial construction
Commercial construction projects often involve the creation of large outdoor spaces, including parks, office complexes, shopping centers, and recreational areas. The maintenance of these green spaces becomes a priority after construction. Zero-turn mowers are efficient tools for maintaining lawns and landscaping in these areas. Many commercial construction projects lead to the creation of properties that need ongoing maintenance. Property management companies use zero-turn mowers to ensure these areas remain well-kept and visually appealing. Keeping these spaces well-maintained is essential for safety and aesthetics; zero-turn mowers are used for this purpose. As more commercial construction projects are initiated and completed, the need for reliable, high-performance zero-turn mowers in the post-construction maintenance phase can drive growth in this market.
Technological advancement in land mower equipment
Technological advancements have led to the development of more efficient, user-friendly, and environmentally friendly mowers. Modern zero-turn mowers are equipped with advanced, more fuel-efficient engines. These engines offer better performance and reduced emissions, complying with stricter environmental regulations. The market has seen the introduction of hybrid and electric zero-turn mowers. These models are quieter, produce zero emissions, and are increasingly popular in residential and commercial applications due to their eco-friendliness. Remote-controlled zero-turn mowers are used for complex or dangerous mowing tasks. Manufacturers have developed mobile apps that allow users to control and monitor their mowers from smartphones and tablets, providing greater convenience and efficiency. As technology evolves, the market will likely see further growth.
Market Restraining Factors
Stringent environmental regulations regarding zero turn mower
Stricter emissions standards, particularly for gas-powered engines, require manufacturers to invest in research and development to reduce emissions. This may involve developing cleaner-burning engines or transitioning to alternative fuels like propane. Achieving compliance with emissions standards can be costly. Manufacturers may need to invest substantially in technology and infrastructure to meet these requirements, affecting pricing and profit margins. As electric and alternative fuel options, such as propane or natural gas, become more popular due to their lower emissions, manufacturers must develop and promote these options to meet consumer demand and regulatory mandates. Manufacturers must assess market demand and adjust their product lines to meet these preferences. These factors pose a challenge for the market growth.
Cutting Width Outlook
On the basis of cutting width, the market is segmented into less than 50 inches, 50 to 60 inches, and more than 60 inches. In 2022, the more than 60 inch segment dominated the market with the maximum revenue share. Zero-turn mowers with cutting decks of more than 60 inches are typically considered large or commercial-grade models. These mowers are designed for more extensive and demanding applications, such as commercial landscaping, golf course maintenance, and large estate properties. Mowers with decks larger than commercial landscaping companies commonly use 60 inches. These machines are highly efficient and can cover vast areas quickly.
Application Outlook
Based on application, the market is fragmented into residential and commercial. The residential segment garnered a significant revenue share in the market in 2022. The primary use of zero-turn mowers in residential settings is for lawn mowing. They are highly efficient and can quickly cover large grass areas, making them well-suited for maintaining sizable lawns. Zero-turn mowers excel at providing a precise and even cut. Their ability to make tight turns allows homeowners to easily navigate obstacles, trees, flower beds, and other landscaping features.
Regional Outlook
Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America region registered the highest revenue share in the market. The increase in the number of landscaping activities and golf courses in the region is one of the primary factors contributing to the anticipated development. The North American landscaping and lawn care industry is highly developed, creating a substantial demand for efficient, high-quality grooming equipment. Professional landscapers, commercial property owners, and homeowners in North America strongly emphasize sustaining well-manicured lawns and landscapes. The market for zero turn mowers, known for their maneuverability and time-saving capabilities, aligns well with the industry's requirements.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Briggs & Stratton, LLC (KPS Capital Partners), AriensCo, Husqvarna Group, Deere & Company, KUBOTA Corporation, Textron, Inc., The Toro Company, Stanley Electric Co. Ltd., Generac Holdings, Inc., and Robert Bosch GmbH.
Recent Strategies Deployed in Zero Turn Mower Market
Mergers & Acquisition:
Jan-2022: The Toro Company took over Spartan Mowers of Intimidator Group is a prominent American manufacturer of utility vehicles, including side-by-sides and electric vehicles, known for their durability and versatility. Through this acquisition, Spartan's range of products harmonizes with Toro's innovative Exmark and Toro-branded equipment, opening distinctive avenues for maximizing technology, design, procurement, and manufacturing efficiencies.
May-2021: AriensCo took over AS-Motor, a German company known for manufacturing high-performance commercial and professional-grade mowers and mulching equipment. Through this acquisition, AS-Motor's product line would be added to AriensCo's product portfolio and would be available in Europe.
Dec-2021: Stanley Electric Co. Ltd. Acquired MTD Holdings Inc, a prominent American manufacturer of outdoor power equipment and lawn care products, including brands like Cub Cadet and Troy-Bilt and Excel Industries, an American manufacturer specializing in zero-turn riding mowers, with a focus on brands such as Hustler Turf Equipment. Through this acquisition, Stanley Black & Decker would be a leading global player in outdoor products based in the United States, enhancing the company's status as the fastest-growing supplier of cordless electric outdoor power equipment.
Aug-2021: Deere & Company took over Bear Flag Robotics, a company specializing in autonomous technology for farm tractors, aiming to revolutionize agriculture with self-driving equipment. Through this acquisition, combining the expertise and experience of both the companies and Deere's autonomy knowledge, coupled with Bear Flag Robotics' exceptional dealer network, would expedite the provision of solutions to farmers, effectively tackling the formidable task of nourishing a growing global population.
Product Launches:
May-2023: AriensCo's subsidiary Ariens launched Ikon Onyx, a distinctive, tailor-made zero-turn mower featuring a 52-inch cutting deck. "Ikon Onyx is a striking, uniquely crafted zero-turn lawn mower that comes with an expansive 52-inch cutting deck, making it an exceptional choice for your lawn care needs.
Feb-2023: Deere & Company launched Z370R Electric Ztrak, a versatile and efficient electric zero-turn mower, ideal for various lawn care tasks. The innovative Z370R Electric ZTrak offers landowners diverse choices for their lawn care requirements while maintaining the high quality associated with John Deere mowers, with an added boost of energy to propel customers into the future.
Feb-2023: Generac Holdings, Inc. introduced FURY, a compact stand-on mower engineered to access tight areas beyond the reach of most commercial mowers due to their excessive width. The FURY is equipped with a 32- or 36-inch mowing width, easily navigates tight spaces, and its 11kWh fixed battery provides up to 7 hours of operation on a single charge at speeds of 9 mph, with a 5-hour recharge time and a standard 5-year or 1500-hour commercial battery warranty.
Apr-2023: Husqvarna Group introduced Z560LS, a high-performance zero-turn mower known for its exceptional agility and cutting efficiency. The Z560LS is equipped with a 38.5 HP Kawasaki FX1000 EFI engine and ZT-5400 drive System, ensuring top-notch performance in tough conditions, maintaining high blade speed, and reaching speeds up to 12 mph.
Nov-2022: Husqvarna Group introduced two new Xcite™ zero-turn mowers, the Z350 and Z380, zero-turn mowers exceptional performance and maneuverability in lawn care. Both models are equipped with a high-quality seat, measuring 15 inches on the Z350 and 18 inches on the Z380, with the primary distinction lying in their size, and consequently, their cutting capacity.
Jan-2021: KUBOTA Corporation announced an enhancement to its Z400 line with the launch of Z411KW and Z412KW, two powerful and efficient lawn care machines designed to meet various landscaping needs. The new Z412 and Z422 models feature factory-added comfort upgrades, including wider front caster tires and a deluxe adjustable suspension seat, while common features like wide rear tires, cupholders, spacious operator stations, ergonomic controls, and 12-volt charging ports are standard across the series.
Partnerships, Collaborations & Agreements:
Sep-2023: The Toro Company partnered with Lowe's, an American retail company specializing in home improvement and appliance products. Through this partnership, Lowe's experience expertise, and channel strategy would provide Toro Company new opportunity to bolster the placement of our powerful 60V battery portfolio.
Jun-2023: Deere & Company came into partnership with EGO, a prominent company known for producing cordless electric outdoor power equipment, including lawnmowers, leaf blowers, and hedge trimmers. Through this partnership, EGO's battery-powered lawn care solutions would be offered to various brands and homeowners through John Deere dealers.
May-2022: Briggs & Stratton, LLC came into partnership with STIHL, a German manufacturer known for producing high-quality outdoor power equipment, particularly chainsaws and other handheld tools. Through this partnership, STIHL's product range would be available in the United States by introducing a series of zero-turn mowers designed for both professionals and homeowners, with Briggs & Stratton responsible for manufacturing these mowers according to STIHL's exact specifications and quality criteria.
Feb-2022: Ariensco's subsidiary Ariens came into partnership with American Birkebeiner, a Company is known for organizing the largest cross-country ski race in North America, the American Birkebeiner, held annually in Wisconsin. Through this partnership, Ariensco would be looking to extend their hospitality division business segment.
Market Segments covered in the Report:
By Application (Volume, Units, USD Million/Billion, 2019-2030)
By Cutting Width (Volume, Units, USD Million/Billion, 2019-2030)
By Geography (Volume, Units, USD Million/Billion, 2019-2030)
Companies Profiled
Unique Offerings from KBV Research