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市場調査レポート
商品コード
1384897
マネキンの世界市場規模、シェア、産業動向分析レポート:製品タイプ別、材料別、地域別展望と予測、2023年~2030年Global Mannequin Market Size, Share & Industry Trends Analysis Report By Product Type (Women, Men, Children, and Others), By Material (Fiberglass, Plastic, and Others), By Regional Outlook and Forecast, 2023 - 2030 |
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マネキンの世界市場規模、シェア、産業動向分析レポート:製品タイプ別、材料別、地域別展望と予測、2023年~2030年 |
出版日: 2023年10月31日
発行: KBV Research
ページ情報: 英文 254 Pages
納期: 即納可能
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マネキン市場規模は、予測期間中にCAGR 3.2%で成長し、2030年には64億米ドルに達すると予測されます。2022年の市場規模は502万6,300台、成長率は2.8%(2019-2022年)。
しかし、持続可能性と環境への懸念が市場に影を落とし、従来の慣行に課題し、より責任ある環境に優しい製造プロセスへのシフトを促しています。主な悪影響の1つは、持続可能で環境に優しい材料や慣行を採用することに伴う生産コストの増加です。製造業者にとって、代替素材や生産技術への投資はしばしば必要であり、従来の方法よりもコストがかかる場合があります。このような生産コストの増加は、環境に優しいマネキンの価格上昇につながり、価格に敏感な顧客を遠ざける可能性があります。このように、これらの要因はすべて、今後数年間の市場の成長を妨げる可能性があります。
製品タイプの展望
製品タイプによって、市場は女性、男性、子供、その他に分けられます。子供用セグメントは、2022年の市場でかなりの成長率を確保しました。多様な年齢層、体型、民族的背景を表現した子供用そっくりマネキンが入手可能なため、包括性が促進されます。小売業者は、現実世界の多様性を反映したマネキンに子供服を展示することで、より幅広い顧客に対応することができます。着飾った子供マネキンは、売り場全体の美観に貢献します。本物そっくりの外見とスタイリッシュな服装は店の雰囲気を高め、親子連れにとってより視覚的に魅力的で魅力的なショッピング環境を作り出します。
材料の展望
材料別に見ると、市場はガラス繊維、プラスチック、その他に区分されます。2022年の市場では、グラスファイバー製が最大の収益シェアを獲得しました。ガラス繊維製のマネキンは耐久性が高く、小売環境の厳しさに耐えることができます。耐摩耗性に優れているため、小売業者にとっては長持ちする投資となります。この耐久性により、マネキンは長期にわたって魅力的な外観を維持することができます。ファイバーグラスは、非常に詳細でリアルなマネキンのデザインを可能にします。これらのマネキンは、人体のプロポーション、肌の質感、顔の特徴を正確に再現することができます。その耐久性にもかかわらず、グラスファイバー製のマネキンは比較的軽量です。このため、取り扱いや運搬、再配置が容易で、店舗ディスプレイの配置換えを頻繁に行う小売業者にとっては大きな利点となります。
地域別展望
地域別に見ると、市場は北米、欧州、アジア太平洋、LAMEAで分析されます。アジア太平洋地域は、2022年の同市場で最大の収益シェアを獲得しました。小売セクターの拡大、ファッション産業の台頭、ポップアップストア、高級品市場の拡大、カスタマイズ、季節ディスプレイ、持続可能性など、多くの要因がこの地域におけるマネキン需要の拡大を後押ししています。アジア太平洋地域の小売カレンダーは、様々な祭りや祝日で埋め尽くされており、それぞれに季節のディスプレイが必要となります。マネキンは、お祭りや季節のファッション発表会、特別な日のために、テーマに沿ったディスプレイを作るために使用されます。アジア太平洋の多くの国は人気の観光地です。観光客はショッピングを楽しむことが多く、マネキンは観光客の注目を集め、現地のファッションや商品をアピールする重要な役割を担っています。
The Global Mannequin Market size is expected to reach $6.4 billion by 2030, rising at a market growth of 3.2% CAGR during the forecast period. In the year 2022, the market attained a volume of 5,026.3 thousand units, experiencing a growth of 2.8% (2019-2022).
The retail industry continues to grow in North America, driven by population growth and economic stability. As new stores and shopping centers open, retailers require mannequins to create attractive and engaging displays to showcase their products. Therefore, the North American region would register 1/4th share of the market by 2030. The concept of pop-up stores has gained popularity in North America. These temporary retail spaces rely on mannequins to quickly set up attractive displays and engage customers during short-term retail events. Some of the factors impacting the market are expansion of the apparel and fashion industry, rapid integration of technology in mannequins, and sustainability & environmental concerns.
The apparel and fashion industry places immense emphasis on visual merchandising to engage and attract customers. Mannequins serve as essential tools in this process, helping retailers create eye-catching displays that showcase the latest trends and collections. The result is a dynamic and immersive shopping environment that captures the essence of a brand's designs. In the fast-paced fashion world, seasonal collections and changing trends are the norm. Mannequins are versatile tools that can be easily updated to reflect these shifts. They enable retailers to swiftly adapt to new styles, ensuring that the latest designs are prominently displayed and readily available to customers. Additionally, one of the most notable positive impacts of technology integration is the ability to create interactive and engaging displays. Mannequins equipped with digital screens, augmented reality (AR) features and interactive touchscreens have revolutionized the way retailers connect with their customers. These interactive mannequins can provide real-time product information, styling tips, and even virtual try-on experiences. A customer can make a more informed purchase decision, for instance, by scanning a QR code on a mannequin's display to instantly see how a particular outfit would look on them. Technology has aided in creating a more immersive and customer-centric shopping experience. Thus, the technological integration in mannequins has increased their demand, which in turn will aid in the expansion of the market.
However, sustainability and environmental concerns have cast a shadow over the market, challenging its traditional practices and prompting a shift towards more responsible and eco-friendly manufacturing processes. One of the key negative impacts is the increased production costs associated with adopting sustainable and environmentally friendly materials and practices. It is frequently necessary for manufacturers to make investments in alternative materials and production techniques, which can be more costly than traditional methods. This increase in production costs can lead to higher prices for eco-friendly mannequins, potentially deterring price-sensitive customers. Thus, all of these factors may hamper the growth of the market in the coming years.
Product Type Outlook
Based on product type, the market is divided into women, men, children, and others. The children segment procured a considerable growth rate in the market in 2022. The availability of children's lookalike mannequins representing diverse age groups, body types, and ethnic backgrounds promotes inclusivity. Retailers can cater to a broader range of customers by displaying their children's clothing on mannequins that reflect real-world diversity. Well-dressed children mannequins contribute to the overall aesthetics of the retail space. Their life-like appearance and stylish clothing enhance the ambiance of the store, creating a more visually appealing and inviting shopping environment for parents and children.
Material Outlook
On the basis of the material, the market is segmented into fiberglass, plastic, and others. The fiberglass segment acquired the largest revenue share in the market in 2022. Fiberglass mannequins are highly durable and can withstand the rigors of the retail environment. They are resistant to wear and tear, making them a long-lasting investment for retailers. This durability ensures that the mannequins maintain their attractive appearance over time. Fiberglass allows for highly detailed and realistic mannequin designs. These mannequins can accurately replicate human body proportions, skin textures, and facial features. Despite their durability, fiberglass mannequins are relatively lightweight. This makes them easy to handle, transport, and reposition, a significant advantage for retailers who frequently rearrange store displays.
Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific region garnered the maximum revenue share in the market in 2022. A number of factors, including the expansion of the retail sector, the rise of the fashion industry, pop-up stores, the expansion of the luxury market, customization, seasonal displays, and sustainability, are driving the growing demand for mannequins in the region. The retail calendar in the Asia Pacific is filled with various festivals and holidays, each requiring seasonal displays. Mannequins are used to create themed displays for festivals, seasonal fashion launches, and special occasions. Many countries in the Asia Pacific are popular tourist destinations. Tourists often engage in shopping, and mannequins play a crucial role in attracting their attention and promoting local fashion and products.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Able Art Limited, Genesis Display GMBH, Best Mannequins BV, 3S Mannequins Inc. (Anasys Concept Developers Pvt. Ltd.), IDW Display, EUVEKA, Abstract Mannequins, Hans Boodt Manneqins, Global Mannequins, and Bonaveri Srl.
Market Segments covered in the Report:
By Product Type (Volume, Thousand Units, USD Million, 2019-2030)
By Material (Volume, Thousand Units, USD Million, 2019-2030)
By Geography (Volume, Thousand Units, USD Million, 2019-2030)
Companies Profiled
Unique Offerings from KBV Research