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市場調査レポート
商品コード
1384807
ヘルスインテリジェントバーチャルアシスタントの世界市場規模、シェア、産業動向分析レポート:製品別、技術別、エンドユーザー別、地域別展望と予測、2023年~2030年Global Health Intelligent Virtual Assistant Market Size, Share & Industry Trends Analysis Report By Product (Chatbot and Smart Speakers), By Technology, By End User (Payer, Providers and Others), By Regional Outlook and Forecast, 2023 - 2030 |
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ヘルスインテリジェントバーチャルアシスタントの世界市場規模、シェア、産業動向分析レポート:製品別、技術別、エンドユーザー別、地域別展望と予測、2023年~2030年 |
出版日: 2023年10月31日
発行: KBV Research
ページ情報: 英文 225 Pages
納期: 即納可能
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ヘルスインテリジェントバーチャルアシスタント市場規模は2030年までに22億米ドルに達すると予測され、予測期間中のCAGRは23.3%の市場成長率で上昇します。
さらに、社会的距離の必要性と対面診療のリスクから、パンデミック時には遠隔医療サービスの需要が急増しました。医療IVAは、遠隔診療を可能にし、予約を容易にし、患者の問い合わせに対応する上で極めて重要でした。このような遠隔医療サービスの急増により、遠隔医療プラットフォームに不可欠なIVAの需要が高まりました。健康IVAは、増加する予約の管理、請求に関する問い合わせ、保険関連の業務を支援し、管理スタッフを他の重要な責務に集中させることができました。そのため、COVID-19の大流行は遠隔医療の採用を加速させ、AIを搭載したヘルスケア・アシスタントの役割を強化し、この分野におけるイノベーションの限界を押し広げました。
しかし、米国のHIPAAに代表されるヘルスケアデータ規制は、患者データの保護と機密保持に厳しい要件を課しています。これらの規制へのコンプライアンスを確保することは、複雑でリソースを要するプロセスです。IVAの開発規模が小さい、または最近開発されたばかりのIVA開発企業にとっては、法規制の遵守を維持することの難しさと費用が参入障壁となる可能性があります。さらに、患者やヘルスケア専門家は、IVAがデータを安全に取り扱い、規制を遵守することを信頼しなければなりません。データ漏洩やプライバシー侵害に関する懸念はこの信頼を損ない、IVAの利用や導入に消極的になる可能性があります。これらすべての要因が、今後数年間の市場成長の妨げになると予想されます。
製品別展望
製品別に見ると、市場はチャットボットとスマートスピーカーに二分されます。チャットボットセグメントは、2022年の市場で最大の収益シェアを占めました。チャットボットは、患者に24時間サポートを提供し、質問に答えることができ、これは、人々がいつでも質問や懸念を持つ可能性があるヘルスケアにおいて特に価値があります。チャットボットは患者に関わり、予定を思い出させ、服薬リマインダーを提供し、慢性疾患の管理サポートを提供することができます。これらの要因は、このセグメントの需要を押し上げると予想されます。
技術展望
技術ベースで、市場は自動音声認識、テキスト音声、テキストベースに分けられます。2022年には、自動音声認識分野が市場で大きな収益シェアを占める。市場における自動音声認識(ASR)技術の需要の増加は、いくつかの要因に起因します。ASR技術により、ユーザーは自然な音声でバーチャルアシスタントと対話できるようになり、ユーザーエクスペリエンスがより直感的でユーザーフレンドリーになります。
エンドユーザーの展望
エンドユーザーに基づき、市場は支払者、プロバイダー、その他に区分されます。2022年には、支払者セグメントが市場で最大の大きな収益シェアを占めました。保険会社や政府機関のようなヘルスケア支払者は、請求処理、会員管理、請求など多くの管理業務を処理しています。バーチャルアシスタントは、これらのプロセスを合理化し、管理コストを削減し、全体的な効率を向上させることができます。ヘルスケアの支払者は、常にコスト管理のプレッシャーにさらされています。
地域別展望
地域別に見ると、市場は北米、欧州、アジア太平洋、LAMEAに区分されます。北米セグメントは、2022年の市場で最も高い売上シェアを獲得しました。北米のヘルスケア産業は、業務の合理化、患者ケアの強化、全体的な効率向上のために、ヘルスインテリジェントバーチャルアシスタントなどの技術を積極的に取り入れています。北米のヘルスケア業界は規制が厳しく、政策が新技術の採用を後押しすることが多いです。規制機関は、インテリジェント・バーチャル・アシスタントを含むデジタルヘルス・ソリューションを支援し、その成長を促しています。その結果、将来的には北米セグメントの需要が高まると思われます。
The Global Health Intelligent Virtual Assistant Market size is expected to reach $2.2 billion by 2030, rising at a market growth of 23.3% CAGR during the forecast period.
Health virtual assistants provide patients with information, schedule appointments, and answer basic healthcare-related queries, improving patient satisfaction. Therefore, the provider segment would capture around 30% share in the market by 2030. As healthcare providers experience the tangible benefits of IVAs in enhanced efficiency and productivity, they are more likely to adopt these systems. The more organizations that embrace IVAs, the larger the market becomes. By automating routine administrative tasks, healthcare staff can dedicate more time and attention to complex patient care, diagnostics, and treatment. This results in improved patient outcomes and experiences, making IVAs a valuable tool for healthcare facilities. Some of the factors impacting the market are increasing adoption of IVAs due to higher cost of healthcare services, growing adoption of wearable devices and privacy and security concerns associated with the adoption of health IVAs.
IVAs help healthcare organizations reduce costs by automating administrative tasks like appointment scheduling, billing inquiries, and insurance verification. By doing so, healthcare facilities can allocate their human resources more efficiently and avoid the expenses associated with human staff for routine administrative work. Health IVAs streamline administrative processes and data management, improving operational efficiency. Health IVAs enhance the patient experience by providing prompt responses, offering personalized information, and assisting with remote monitoring. These factors will propel the future demand for health intelligent virtual assistants. Furthermore, wearables, such as fitness trackers and smartwatches, have become instrumental in transforming the healthcare landscape. These devices collect a wealth of health data, including heart rate, sleep patterns, physical activity, and more. Moreover, the adoption of wearable devices augments the personalization of healthcare. Health virtual assistants can tailor their recommendations and support based on the data received from wearables. For instance, if a user's wearable records a decrease in physical activity, the virtual assistant can suggest exercise routines or send reminders to stay active. Thus, these factors are expected to propel the expansion of the market.
Additionally, with the need for social distancing and the risk of in-person visits, the demand for telehealth services skyrocketed during the pandemic. Health IVAs were crucial in enabling remote consultations, facilitating appointments, and addressing patient queries. This surge in telehealth services led to a heightened demand for IVAs as an integral part of telehealth platformsHealth IVAs assisted in managing increased appointment bookings, billing inquiries, and insurance-related tasks, freeing up administrative staff to focus on other critical responsibilities. Therefore, the COVID-19 pandemic accelerated the adoption of telehealth, enhanced the role of AI-powered healthcare assistants, and pushed the boundaries of innovation in the field.
However, Healthcare data regulations, such as HIPAA in the United States, impose strict requirements for the protection and confidentiality of patient data. Ensuring compliance with these regulations is a complex and resource-intensive process. For smaller or more recent IVA developers, the difficulty and expense of maintaining regulatory compliance may be a barrier to entrance. This can limit competition in the market, potentially leading to reduced innovation and higher costs for healthcare organizations seeking IVA solutions.Furthermore, patients and healthcare professionals must trust that IVAs will handle their data securely and comply with regulations. Concerns about data breaches or privacy violations can erode this trust, leading to reluctance to use or adopt IVAs. All these factors are expected to hamper the growth of the market in the upcoming years.
Product Outlook
Based on product, the market is bifurcated into chatbot and smart speakers. The chatbot segment held the largest revenue share in the market in 2022. Chatbots can provide round-the-clock support to patients and answer their queries, which is particularly valuable in healthcare, where people may have questions or concerns at any time. Chatbots can engage with patients, remind them of appointments, provide medication reminders, and offer support for managing chronic conditions. These factors are expected to boost the demand in the segment.
Technology Outlook
On the basis of technology, the market is divided automatic speech recognition, text to speech, and text based. In 2022, the automatic speech segment witnessed a substantial revenue share in the market. The rise in demand for automatic speech recognition (ASR) technology in the market can be attributed to several factors. ASR technology allows users to interact with virtual assistants through natural speech, making the user experience more intuitive and user-friendly.
End-user Outlook
Based on end-user, the market is segmented into payer, providers, and others. In 2022, the payer segment held the largest a significant revenue share in the market. Healthcare payers like insurance companies and government agencies handle many administrative tasks, including claims processing, member management, and billing. Intelligent virtual assistants can streamline these processes, reducing administrative costs and improving overall efficiency. Healthcare payers are under constant pressure to control costs.
Regional Outlook
By region, the market is segmented into North America, Europe, Asia Pacific, and LAMEA. The North America segment procured the highest revenue share in the market in 2022. The healthcare industry in North America has been actively embracing technology, including health intelligent virtual assistants, to streamline operations, enhance patient care, and improve overall efficiency. The healthcare industry in North America is heavily regulated, and policies often drive the adoption of new technologies. Regulatory bodies have supported digital health solutions, including intelligent virtual assistants, encouraging their growth. As a result, in the future, there will be more demand in the North America segment.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include eGain Corporation, Microsoft Corporation, MedRespond, Next IT Solutions Inc., True Image Interactive, Inc., Virgin Pulse, Inc., Verint Systems, Inc., Babylon Holdings Limited, Amazon.com, Inc., and Sensely, Inc.
Strategies deployed in Health Intelligent Virtual Assistant Market
Aug-2023: Virgin Pulse, Inc. formed a partnership with Cigna Group, an American multinational healthcare and insurance company. Through this partnership, myCigna was launched. myCigna is an AI-powered platform that assists customers to track daily metrics, set personal health goals, and receive feedback and necessary guidance based on their performance.
Jul-2023: Amazon Web Services, Inc., a subsidiary of Amazon.com, released AWS HealthScribe, a HIPAA-eligible service. AWS HealthScribe helps save time for physicians by using generative AI and speech recognition and generating clinical notes. The new product uses a single API to find out key details, creating transcripts and summaries that are ready to be inserted into an electronic health record (EHR) system.
May-2023: Microsoft Corporation collaborated with Builder.ai, an AI-powered next-generation composable software development platform. Through this collaboration, the two companies developed AI-powered solutions that allow businesses to develop applications and become digitally native without the need for technical knowledge.
Apr-2023: Microsoft Corporation expanded its collaboration with Epic Games, Inc., an American video game and software developer. Through this collaboration, the Azure OpenAI Service was combined with Epic's industry-leading electronic health record (EHR) software to incorporate generative AI into healthcare. Additionally, the collaboration enhanced productivity, patient care, and the global healthcare system.
Apr-2023: Amazon Web Services, Inc., a subsidiary of Amazon.com, teamed up with 3M Health Information Systems (HIS), a company offering health information management software. Through this collaboration, 3M applied machine learning (ML) and generative AI services from AWS to strengthen its virtual assistant solutions and clinical documentation.
Mar-2023: Nuance Communications, Inc., a subsidiary of Microsoft Corporation, launched Dragon Ambient Experience (DAX) Express, an application powered by artificial intelligence that is used by healthcare workers for taking notes. DAX Express decreases the administrative burden of healthcare workers by regenerating a draft of their clinical notes automatically and immediately after the visit of the patient. Additionally, the incorporation of ambient AI into the new product helps in getting insights from unstructured data.
Jan-2023: Microsoft Corporation partnered with OpenAI, the company that developed ChatGPT. Through this partnership, Microsoft enhanced its AI innovations.
Oct-2022: Microsoft Corporation collaborated with Haleon plc, a British multinational consumer healthcare company. Through this collaboration, the Microsoft Seeing AI app was introduced. The new product makes it easier for people with blindness and low literacy to read product labels by providing detailed labeling information.
Apr-2022: Sensely, Inc. partnered with Keralty S.A.S., a multinational health organization, and Sanitas USA, Inc., a leading primary healthcare provider. Through this partnership, the white-labelled technology of Sensely was combined with the mySanitas app of Sanitas.
Mar-2022: Sensely, Inc. unveiled NextStep, a management engine that serves the needs of both payers and providers. NextStep offers the organizations the opportunity to link the outcomes with a list of suitable venues that meet the requirements of the enterprise.
Oct-2021: Babylon Holdings Limited collaborated with Microsoft Corporation, a leading developer of personal-computer software systems and applications. Through this collaboration, Babylon utilized the AI and machine learning technologies of Microsoft to induce preventative healthcare. Additionally, the collaboration improved patient outcomes, consumer experiences, and decreased costs.
Jun-2021: Babylon Holdings Limited formed a merger with Alkuri Global Acquisition Corp., a special-purpose acquisition company. Through this merger, Babylon improved the services it extended to both its existing and new customers.
Oct-2019: Microsoft Corporation partnered with Humana, Inc., an American health insurance company. Through this partnership, Azure AI and Microsoft 365 were amalgamated with FHIR to develop intelligent automation and predictive solutions to improve the care extended to its members. Additionally, care teams were provided with real-time access to information through a cloud platform.
Market Segments covered in the Report:
By Product
By Technology
By End-user
By Geography
Companies Profiled
Unique Offerings from KBV Research