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市場調査レポート
商品コード
1374412
ビーガンチョコレートの世界市場規模、シェア、産業動向分析レポート:流通チャネル別、タイプ別、地域別展望と予測、2023年~2030年Global Vegan Chocolate Market Size, Share & Industry Trends Analysis Report By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Stores), By Type, By Regional Outlook and Forecast, 2023 - 2030 |
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ビーガンチョコレートの世界市場規模、シェア、産業動向分析レポート:流通チャネル別、タイプ別、地域別展望と予測、2023年~2030年 |
出版日: 2023年09月30日
発行: KBV Research
ページ情報: 英文 287 Pages
納期: 即納可能
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ビーガンチョコレート市場規模は、予測期間中にCAGR 12.4%で成長し、2030年には18億米ドルに達すると予測されます。2022年の市場規模は12,419.0トンで、成長率は6.1%(2019-2022年)。
KBV Cardinalのマトリックスに示された分析によると、Nestle S.Aは市場の主要な先駆者です。2021年2月、ネスレはKitKatバーのヴィーガンバージョンであるKitKat Vを発表しました。この発売は、KitKatキャンディーのビーガン代替品に対する需要を満たすことを目的としていました。モンデリーズ・インターナショナル、ザ・ハーシー・カンパニー(ハーシー・トラスト・カンパニー)、リンツ&シュプルングリAGなどの企業は、この市場における主要なイノベーターです。
市場成長要因
健康とウェルネスに対する意識の高まり
植物由来の食事に関連する健康上の利点に対する意識の高まりが、ビーガンチョコレートに対する消費者の関心を高めています。ヴィーガンチョコレートは飽和脂肪分が低く、乳製品や乳糖のようなアレルゲンを含まない可能性があるため、従来のミルクチョコレートに代わる健康的な代替品として多くの人が認識しています。消費者の健康とウェルネスに対する意識の高まりが、これらの製品に対する関心と需要を高めています。消費者が健康を優先し、より多くの情報を得た上で食品を選択するようになれば、市場はこの動向から恩恵を受け、成長と技術革新をさらに促進することになると思われます。
ビーガン人口の拡大
ビーガン人口の拡大は市場の成長に大きな影響を与えています。より多くの人々がビーガンライフスタイルを採用するにつれ、ビーガンチョコレートを含むビーガンフレンドリー製品の需要が増加しています。ビーガンの増加は、ビーガンチョコレートの潜在的な顧客層を直接的に拡大します。様々な理由でビーガンや植物由来のライフスタイルを受け入れる人が増えるにつれ、ビーガンチョコレート製品の需要は引き続き増加し、市場内のさらなる革新と拡大を促すと予想されます。このように、ヴィーガン人口の拡大は市場成長の重要な促進要因です。
市場抑制要因
価格プレミアムの悪影響
ヴィーガン・チョコレートの価格が高いため、多くの消費者、特に予算が限られている消費者には手が届きにくいです。多くの潜在顧客がより手頃な価格のビーガンでないチョコレートの代替品を選ぶ可能性があるため、これは市場の成長可能性を制限します。ビーガンチョコレートが伝統的なチョコレートよりもかなり高価な場合、高級品やニッチな商品として認識される可能性があります。そのため、潜在的な消費者はビーガンの選択肢を検討することさえ躊躇するかもしれないです。価格が高いと、植物由来の選択肢に興味はあるがコストの問題で躊躇している消費者の間で、こうしたチョコレートの採用が遅れます。採用率の鈍化は市場成長の妨げとなります。
流通チャネルの展望
流通チャネルによって、市場はスーパーマーケット/ハイパーマーケット、コンビニエンスストア、専門店、オンラインストア、その他に分類されます。2022年の市場では、コンビニエンスストアが大きな収益シェアを獲得しました。コンビニエンスストアは広く普及しており、簡単にアクセスできるため、広範で多様な顧客層にリーチできる理想的な流通チャネルとなっています。コンビニエンスストアは、あらゆる背景や食嗜好の人々が頻繁に利用するため、このチョコレートをより多くの人々に紹介しやすいです。コンビニエンスストア・セグメントは、多様な消費者層にアクセスしやすさ、露出度、利便性を提供することで、市場を牽引しています。ビーガンチョコレート製品を戦略的に位置づけ、販売することで、メーカーや小売業者は、間食や菓子類分野で高まる植物由来の選択肢に対する需要を取り込むことができます。
タイプ別展望
タイプ別では、市場はダーク、ミルク、その他に分類されます。2022年には、ダーク・セグメントが市場で最も高い売上シェアを占めました。ダークチョコレートは、ミルクチョコレートに代わる健康的なチョコレートとして評価されています。米国国立医学図書館は、ダークチョコレートを抗炎症、抗糖尿病、抗菌作用のある機能性食品に分類しています。ダークチョコレートの分野は、消費者の嗜好の変化と高級チョコレートや職人チョコレートの人気の高まりにより、大きく拡大すると予測されます。
地域別展望
地域別に見ると、市場は北米、欧州、アジア太平洋、LAMEAで分析されます。2022年には、欧州地域が最も高い収益シェアを獲得して市場をリードしました。欧州では、動物福祉、健康、持続可能性への懸念から、菜食主義や植物ベースの食生活を採用する消費者が増加しています。この動向がビーガンチョコレートの需要を押し上げています。欧州の消費者の多くは、動物に対する倫理的な扱いや、従来の乳製品を使ったチョコレート製造が環境に与える影響を懸念しています。植物由来の原料を使用したビーガンチョコレートは、より倫理的で持続可能であると考えられています。
The Global Vegan Chocolate Market size is expected to reach $1.8 billion by 2030, rising at a market growth of 12.4% CAGR during the forecast period. In the year 2022, the market attained a volume of 12,419.0 tonnes, experiencing a growth of 6.1% (2019-2022).
The adoption of specialty stores is pivotal in leading the market. Hence, the Specialty Stores segment will register more than 15% share in the market by 2030. Specialty stores exclusively offer high-quality and unique products, providing an ideal environment for promoting and selling vegan chocolate. Specialty stores attract a niche audience of consumers actively seeking out unique and premium products. These consumers are often more willing to explore vegan options and appreciate the quality and craftsmanship of specialty vegan chocolates. Specialty stores create a unique and immersive experience for customers seeking premium vegan chocolate products. Their ability to curate, educate, and offer exclusive items positions them as influential players in driving the growth of the market, particularly among discerning and ethically conscious consumers.
The major strategies followed by the market participants are Product Launches as the key developmental strategy in order to keep pace with the changing demands of end users. For instance, In January, 2021, Alter Eco launched two super-dark chocolate bars to its Blackout range, Total Blackout, and Raspberry Blackout. These new flavor bars contain Mint Blackout, Classic Blackout, and Super Blackout. In November, 2022, Mondelez International, Inc. rolled out the Cadbury Plant Bar, a new chocolatey confection for those looking for a vegan alternative to the classic.
Based on the Analysis presented in the KBV Cardinal matrix; Nestle S.A is the major forerunner in the Market. In February, 2021, Nestle introduced KitKat V, a vegan version of its KitKat bar. This launch aimed to fulfill the demand for a vegan substitute for KitKat candy. Companies such as Mondelez International, Inc., The Hershey Company (Hershey Trust Company), and Lindt & Sprungli AG are some of the key innovators in the Market.
Market Growth Factors
Rising health and wellness consciousness
Increasing awareness of the health benefits associated with plant-based diets has driven consumer interest in vegan chocolate. Many individuals perceive vegan chocolate as a healthier alternative to traditional milk chocolate due to its lower saturated fat content and potential absence of allergens like dairy and lactose. Consumers' increasing health and wellness consciousness has increased interest and demand for these products. As consumers prioritize their health and make more informed food choices, the market will likely benefit from this trend, further promoting its growth and innovation.
Expanding vegan population
The expanding vegan population has significantly impacted the growth of the market. As more people adopt vegan lifestyles, the demand for vegan-friendly products, including vegan chocolate, has increased. The increase in the number of vegans directly expands the potential customer base for vegan chocolate. As more individuals embrace vegan and plant-based lifestyles for various reasons, the demand for vegan chocolate products is expected to continue to rise, prompting further innovation and expansion within the market. Thus, the expanding vegan population is a significant driver of growth in the market.
Market Restraining Factors
Adverse effect of price premium
The higher price of vegan chocolates makes them less accessible to many consumers, especially those on a tight budget. This limits the market's growth potential because many potential customers may opt for more affordable non-vegan chocolate alternatives. When vegan chocolates are significantly more expensive than traditional chocolates, they may be perceived as a luxury or niche product. This may deter potential consumers from even considering vegan options. Higher prices slow the adoption of these chocolates among consumers who are curious about plant-based options but are hesitant due to cost concerns. Slower adoption rates impede market growth.
Distribution Channel Outlook
Based on distribution channel, the market is classified into supermarkets/hypermarkets, convenience stores, specialty stores, online stores, and others. The convenience stores segment acquired a substantial revenue share in the market in 2022. Convenience stores are widespread and easily accessible, making them an ideal distribution channel to reach a broad and diverse customer base. People of all backgrounds and dietary preferences frequent convenience stores, introducing this chocolate to a wider audience easier. The convenience store segment drives the market by providing accessibility, exposure, and convenience to a diverse consumer base. By strategically positioning and marketing vegan chocolate products, manufacturers and retailers tap into the growing demand for plant-based options in the snacking and confectionery sector.
Type Outlook
By type, the market is categorized into dark, milk and others. In 2022, the dark segment held the highest revenue share in the market. It is frequently regarded as a healthier alternative to milk chocolate. The National Library of Medicine classifies dark chocolate as a functional diet due to its anti-inflammatory, anti-diabetic, and antimicrobial properties. The dark chocolate segment is predicted to expand significantly due to shifting consumer preferences and the rising popularity of premium and artisanal chocolates.
Regional Outlook
Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the Europe region led the market by generating the highest revenue share. Europe has seen a rise in consumers adopting vegan or plant-based diets, driven by concerns about animal welfare, health, and sustainability. This trend has boosted the demand for vegan chocolate. Many European consumers are concerned about the ethical treatment of animals and the environmental impact of traditional dairy chocolate production. Vegan chocolate, which uses plant-based ingredients, is considered more ethical and sustainable.
The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include The Hershey Company (Hershey Trust Company), Nestle S.A, Mars, Inc., Alter Eco (Nextworld Evergreen), Mondelez International, Inc., The Barry Callebaut Group, Plamil Foods Ltd, Lindt & Sprungli AG, Ludwig Weinrich GmbH & Co. KG, and Purdys Chocolatier
Recent Strategies Deployed in Vegan Chocolate Market
Acquisitions and Mergers
Jan-2021: Mondelez International acquired Hu Master Holdings, the parent company of Hu Products. This acquisition of Hu would complement Mondelez International's snacking portfolio in North America.
Product Launches and Product Expansions
Jun-2023: The Barry Callebaut Group released Callebaut NXT and SICAO Zero, a delicious and creamy milk-flavored chocolate that contains no dairy products. The launched products would be created to provide customers with choices that would support health without sacrificing indulgence.
Mar-2023: The Hershey Company announced the launch of the Plant-based Extra Creamy Oat Chocolate Bar and Reese's Plant-Based Peanut Butter Cups, two new vegan chocolates in the US to serve a growing number of consumers seeking dairy-free chocolates.
Nov-2022: Mondelez International, Inc. rolled out the Cadbury Plant Bar, a new chocolatey confection for those looking for a vegan alternative to the classic. The launched product would be available in two flavours which include Chocolatey Smooth and Salted Caramel which provides Canadians even more choice when searching for a moment of indulgence.
May-2022: Lindt & Sprungli rolled out Lindt Classic Recipe OatMilk bars. The new product is made up of oat milk and would offer the same creamy and smooth experience as the company's vegan Lindt Classic Recipe milk chocolate.
Nov-2021: Lindt & Sprungli AG unveiled a duo of upmarket vegan chocolate bars namely Lindt Classic Recipe Vegan Smooth and Lindt Classic Recipe Vegan Hazelnut. The launched products are created from an integration of high-quality cocoa blended with gluten-free oat drinks and smooth almond paste.
Sep-2021: Purdys Chocolatier announced the launch of vegan chocolate bars, to help vegans and those with dietary preferences. The launched vegan bars consist of Vegan Mylk Chocolate, Vegan Mylk Trail Mix, and Vegan Dark Trail Mix, to add to serve an Evolving Consumer Market.
Feb-2021: Nestle introduced KitKat V, a vegan version of its KitKat bar. This launch aimed to fulfill the demand for a vegan substitute for KitKat candy. In addition, the new product is made up of a rice-based formula as a milk substitute, crispy wafers, and 100% sustainable cocoa sourced.
Jan-2021: Alter Eco launched two super-dark chocolate bars to its Blackout range, Total Blackout, and Raspberry Blackout. These new flavor bars contain Mint Blackout, Classic Blackout, and Super Blackout.
Partnerships, Collaborations & Agreements
Jun-2022: Mars, Inc. came into partnership with Perfect Day, Inc., a food technology startup company based in Berkeley, California. This partnership aimed to launch CO2COA, the first 'earth-positive' animal-free chocolate.
Market Segments covered in the Report:
By Distribution Channel (Volume, Tonnes, USD Million, 2019-2030)
By Type (Volume, Tonnes, USD Million, 2019-2030)
By Geography (Volume, Tonnes, USD Million, 2019-2030)
Companies Profiled
Unique Offerings from KBV Research