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市場調査レポート
商品コード
1374107
ハイキングギア&用品の世界市場規模、シェア、産業動向分析レポート:製品別、流通チャネル別、地域別展望と予測、2023年~2030年Global Hiking Gear & Equipment Market Size, Share & Industry Trends Analysis Report By Product (Clothes, Footwear, Backpack, Equipment, and Others), By Distribution Channel, By Regional Outlook and Forecast, 2023 - 2030 |
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ハイキングギア&用品の世界市場規模、シェア、産業動向分析レポート:製品別、流通チャネル別、地域別展望と予測、2023年~2030年 |
出版日: 2023年09月30日
発行: KBV Research
ページ情報: 英文 196 Pages
納期: 即納可能
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ハイキングギア&用品市場規模は、予測期間中にCAGR 6.5%で成長し、2030年には87億米ドルに達すると予測されています。
さらに、ギアメーカーは、先進的な素材、デザイン、機能を備えた革新的な製品を継続的に発表しています。この革新性は、性能、快適性、耐久性の向上を求める消費者を惹きつけています。革新的なデザイン、素材、機能は、ハイキング・ギアの機能性、快適性、安全性を高め、アウトドア・アドベンチャーをより楽しく身近なものにします。ハイキング用品メーカーは、耐久性を犠牲にすることなくギア全体の重量を減らすために、先進的な合成繊維や合金などの軽量素材を常に開発し、取り入れています。スルーハイカーやウルトラライト・バックパッカーは、特に軽量ギアを重視します。テクノロジーと持続可能性への取り組みが進むにつれ、ハイカーはアウトドア・アドベンチャーで頼りにするギアのさらなるエキサイティングな発展を期待できます。したがって、製品革新の高まりは、今後数年間の市場の成長を促進すると思われます。
しかし、高品質なギアの高価格は、メーカーと消費者の両方に影響を与え、市場にいくつかの影響を与える可能性があります。最も直接的な影響のひとつは、高品質のハイキング・ギアが、個人や家族によっては経済的に手が届かないということです。そのため、必要な道具を買う余裕のある人がアウトドア・アクティビティに参加する機会が限られてしまいます。低所得者層は、道具にかかる費用のせいでハイキングから遠ざかってしまうかもしれないです。費用の障壁は、特に若年層や予算に敏感な人々の間で、ハイキングのようなアウトドア活動への参加を減らすことにつながる可能性があります。ハイキングに参加する人が減ることで、市場全体の成長に影響を与える可能性があります。消費者の中には、高品質なギアの価格が高いと認識されるため、ハイキングよりもその他のレクリエーション活動や趣味を優先する人もおり、その結果、消費者の嗜好や消費パターンが変化する可能性があります。したがって、ハイキング・ギア&用具の高コストが市場の拡大を大きく制限する可能性があります。
製品の展望
製品別では、市場はウェア、フットウェア、バックパック、装備品、その他に分類されます。装備品セグメントは2022年の市場でかなりの成長率を確保しました。主にハイキング用品を販売する事業者の参入が増加しており、製品ライン全体の認知度と入手可能性が高まっています。その結果、これらの製品を購入するシンプルさが製品カテゴリー内で拡大し、市場を牽引しています。アスレジャー志向の高まりと消費支出の増加により、付加的な機能や利点を備えたアウトドア・スポーツ用品には収益性の高い拡大ポテンシャルが存在します。
流通チャネルの展望
流通チャネルに基づき、市場は専門店、小売店、オンラインに分けられます。オンライン・セグメントは2022年の市場で大きな収益シェアを記録しました。これは、企業が商品のマーケティングと販売にデジタル・マーケティング手法を頻繁に使用するためです。インド、カナダ、中国、ブラジルなどの国々でインターネット利用が拡大しているため、オンライン販売チャネルのニーズが生まれ、過去3~4年で拡大しています。さらに、Backcountry.com、Eastern Mountain Sports、Moosejawなど、オンライン小売チャネルを通じた企業の浸透が、このメディアを通じたハイキング用品の高い需要を促進しています。
地域別展望
地域別に見ると、市場は北米、欧州、アジア太平洋、LAMEAで分析されます。北米地域は、2022年の市場で最大の収益シェアを示しました。同地域におけるハイキングギア&用具の需要は、外で良い運動をしながら自然と触れ合うアウトドアレクリエーション地域を求める消費者によって創出されています。米国とカナダでは、より多くのハイキングルートが建設されており、この地域に多くのハイカーを引き付け、これらの製品の需要を押し上げています。
The Global Hiking Gear & Equipment Market size is expected to reach $8.7 billion by 2030, rising at a market growth of 6.5% CAGR during the forecast period.
Asia Pacific's market is expanding as people become more aware of outdoor sporting activities. Thus, the Asia Pacific region would register more than 20% share in the market by 2030. Consumers are increasingly choosing outdoor sporting events like marathons, trekking, camping, and hiking due to the region's explosive expansion in the fitness business. The growing popularity of these activities is driving up the price of hiking equipment. Consumers are encouraged to pick outdoor recreational activities like trekking and climbing due to the region's rising obesity rates. As a result, it is providing the industry with development prospects. Some of the factors impacting the market are rising outdoor recreation and adventure tourism, increasing innovation in gear & equipment, and high costs of quality gear and equipment.
People increasingly recognize the physical and mental health benefits of outdoor spending. Trekking and hiking provide an excellent way to stay active, reduce stress, and improve overall well-being. Many individuals living in urban environments seek respite from the hustle and bustle of city life. Trekking and hiking offer an escape into natural landscapes, contrasting the urban lifestyle. Outdoor enthusiasts are drawn to the sense of adventure and exploration that trekking and hiking provide. Discovering new trails, conquering challenging terrain, and reaching summits offer a sense of accomplishment. Outdoor enthusiasts, bloggers, and social media influencers share their hiking experiences, gear recommendations, and travel stories, inspiring others to explore the outdoors. The demand for hiking gear & equipment is being driven by an increase in customer engagement in outdoor recreation as well as sports.
Additionally, Gear manufacturers continually introduce innovative products with advanced materials, designs, and features. This innovation attracts consumers looking for improved performance, comfort, and durability. Innovative designs, materials, and features enhance hiking gear's functionality, comfort, and safety, making outdoor adventures more enjoyable and accessible. Hiking equipment manufacturers are constantly developing and incorporating lightweight materials, such as advanced synthetic fabrics and alloys, to reduce the overall weight of gear without sacrificing durability. Thru-hikers and ultralight backpackers especially value lightweight gear. As technology and sustainability efforts advance, hikers can expect even more exciting developments in the gear they rely on for their outdoor adventures. Therefore, the rising product innovation will propel the market's growth in the coming years.
However, the high cost of quality gear can have several impacts on the market, affecting both manufacturers and consumers. One of the most direct impacts is that quality hiking gear may be financially out of reach for some individuals and families. This limits the accessibility of outdoor activities to those who can afford the necessary equipment. Lower-income individuals may be deterred from hiking due to the cost of gear. The cost barrier can lead to reduced participation in outdoor activities like hiking, especially among younger and budget-conscious individuals. This can impact on the market's overall growth as fewer people engage in the activity. Some consumers may prioritize other recreational activities or interests over hiking due to the perceived high cost of quality gear, resulting in a shift in consumer preferences and spending patterns. Thus, the high cost of hiking gear & equipment can limit the expansion of the market significantly.
Product Outlook
On the basis of product, the market is categorized into clothes, footwear, backpack, equipment, and others. The equipment segment procured a considerable growth rate in the market in 2022. The growing number of businesses entering the market mainly sells hiking gear, raising the visibility and availability of the entire product line. As a result, the simplicity of buying these products is expanding within the product category and driving the market. A profitable expansion potential for outdoor sports equipment with extra features and benefits exists due to the growing athleisure trend and rising consumer expenditure.
Distribution Channel Outlook
Based on distribution channel, the market is divided into specialty stores, retail stores, and online. The online segment recorded a significant revenue share in the market in 2022. This is because firms use digital marketing methods more frequently to market and sell their goods. Growing internet usage in nations like India, Canada, China, and Brazil has created a need for online sales channels, which have expanded over the past three to four years. Additionally, the high demand for hiking equipment through this medium is facilitated by firms' growing penetration through online retail channels, including Backcountry.com, Eastern Mountain Sports, and Moosejaw.
Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region witnessed the maximum revenue share in the market in 2022. The demand for hiking gear & equipment in the region has been created by consumers looking for outdoor recreation areas to get outside and connect with nature while getting some good exercise. More hiking routes are being built in the United States and Canada, attracting more hikers to this region and driving up demand for these products.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Black Diamond Equipment, Ltd., Amer Sports, The North Face (VF Outdoor LLC), Mountain Hardwear(Columbia Sportswear Company), Marmot Mountain, LLC (Newell Brands, Inc.), Equinox Ltd., TATONKA GmbH, Mont-bell Co., Ltd., Big Agnes, Inc. and Exxel Outdoors, LLC.
Market Segments covered in the Report:
By Product
By Distribution Channel
By Geography
Companies Profiled
Unique Offerings from KBV Research