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市場調査レポート
商品コード
1353319
ホットソースの世界市場規模、シェア、産業動向分析レポート:タイプ別、最終用途別、流通チャネル別、地域別展望と予測、2023年~2030年Global Hot Sauce Market Size, Share & Industry Trends Analysis Report By Type , By End-use, By Distribution Channel, By Regional Outlook and Forecast, 2023 - 2030 |
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ホットソースの世界市場規模、シェア、産業動向分析レポート:タイプ別、最終用途別、流通チャネル別、地域別展望と予測、2023年~2030年 |
出版日: 2023年08月31日
発行: KBV Research
ページ情報: 英文 378 Pages
納期: 即納可能
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ホットソース市場規模は、予測期間中にCAGR 6.6%で成長し、2030年には45億米ドルに達すると予測されます。2022年の市場規模は227.1キロトンに達し、6%の成長を遂げる(2019-2022年)。
しかし市場は、特にトマト、トウガラシ、唐辛子、ハラペーニョなどの原材料の価格変動によって大きな制約を受けています。COVID-19パンデミックの突然の世界的拡大は輸送システムの混乱を引き起こし、原材料価格に影響を与えました。予測不可能な作物の収穫高は、原料価格に影響を与え、それによって生産コストに影響を与え、消費者に価格上昇をもたらす可能性があります。こうした障害を軽減するために、メーカーは強靭なサプライチェーンを確立し、信頼できるサプライヤーとの関係を培い、代替調達戦略を検討しなければならないです。したがって、これらの原材料価格の変動は、今後数年間の市場の成長を阻害する可能性があります。
最終用途の展望
最終用途別に見ると、市場は商業用と住宅用に二分されます。2022年には、商業用セグメントが最大の収益シェアで市場を独占しました。市場開拓のチャンスは、研究開発イニシアティブ、継続的な製品イノベーション、製品の多様化から生まれると予想されます。主要メーカーは、消費者の嗜好を進化させるために、新しいフレーバー、加熱レベル、成分を導入しています。また、高品質の原料を使用して少量生産される職人的・工芸的なホットソースに対する消費者の需要の高まりにより、ニッチ市場セグメントも発展しています。市販業者は、より幅広い消費者にアピールするため、新しい最先端のホットソースの味、原料、パッケージデザインを導入することができます。
タイプ別展望
市場はタイプ別に、タバスコ・ペッパー・ソース、ハバネロ・ペッパー・ソース、ハラペーニョ・ソース、スイート&スパイシー・ソース、その他に分類されます。スイート&スパイシーソース分野は2022年の市場でかなりの収益シェアを占めました。そのおいしさとヘルシーさから、甘辛ソースの普及率は世界中で急上昇しています。さらに、甘辛ソースの選択肢の高級化、エスニック食品の受け入れ拡大、エキゾチックでスパイシーな風味を加えた斬新な調味料に対する消費者の関心の高まりはすべて、この市場セグメントに巨大な潜在機会をもたらすと予測されています。
流通チャネルの展望
市場は流通チャネル別に、量販店、専門店、コンビニエンスストア、オンラインショップ、その他に分類されます。2022年には、量販店セグメントが市場で最大の収益シェアを占める。大型小売店やスーパーストアなどの量販店には、ホットソースやその他の製品を流通チャネルを通じて販売するメリットがいくつかあります。量販店は、実店舗とオンライン・プラットフォームの広範なネットワークにより、大規模で多様な顧客層を惹きつけています。そのため、ホットソースブランドは幅広い潜在顧客に製品をアピールする機会を得ることができます。
地域別展望
地域別に見ると、市場は北米、欧州、アジア太平洋、LAMEAで分析されます。2022年には、北米地域が最も高い収益シェアを獲得して市場をリードしました。北米における同地域の市場支配力は、同地域の消費者の高い消費力に起因しています。さらに、食品の風味の多様化が進んでいるため、チリソースがこの地域で縁辺のエスニック食品ではなく、キッチンの主食になる可能性があります。米国やカナダのような国々でのチリソースの幅広い人気は、製品の地域取引にプラスの影響を与えており、これは市場拡大のプラスの側面です。
The Global Hot Sauce Market size is expected to reach $4.5 billion by 2030, rising at a market growth of 6.6% CAGR during the forecast period. In the year 2022, the market attained a volume of 227.1 Kilo Tonnes, experiencing a growth of 6% (2019-2022).
The demand for convenience foods has risen significantly in recent years due to a variety of social, cultural, and economic factors. Hence, the Convenience Stores segment will register more than 14% share in the market by 2030. Convenience foods offer a way to save time while still enjoying a meal. Additionally, the rise in single-person households has led to increased demand for portion-controlled and single-serving convenience options that minimize waste. The convenience food sale has grown as more people move to urban areas. The convenience food sector is growing due to several causes, including an increasing demand for ready-to-eat food, strong demand from emerging markets, a sedentary lifestyle, rising disposable income, and a surge in the working population. Some of the factors impacting the market are healthy appeasement demand boosting product sales, rising penetration of online and e-commerce channels, and raw material prices fluctuating significantly.
The rising demand for these sauce as a healthy condiment is driven by several factors, including changing consumer preferences, cultural influences, and growing awareness of the potential health benefits associated with consuming spicy foods. Many hot sauces are naturally low in calories and fat, making them an appealing choice for individuals who are conscious of their calorie intake and overall diet. Some chili peppers used to make hot sauce contain antioxidants, which can help combat oxidative stress and inflammation in the body. Therefore, such trend will significantly increase sauce sales in both developed and developing markets. Additionally, the expansion of online retail and e-commerce has had a significant impact on the sales of the market, influencing consumer behavior, market dynamics, and the strategies of hot sauce manufacturers and retailers. E-commerce allows hot sauce manufacturers to reach a global audience without the need for physical presence in every region. Online platforms provide detailed product information, including ingredients, heat levels, and flavor profiles. Customer reviews and ratings also help consumers make informed choices, enhancing their buying experience. Thus, the expansion of this distribution channel will aid in the expansion of the market in the coming years.
However, the market is severely constrained by price volatility, particularly for raw materials like tomatoes, peppers, chilies, jalapenos, and other items. The sudden global spread of the COVID-19 pandemic caused disruptions in the transportation system, which affected the prices of raw materials. Unpredictable crop yields can impact the price of raw materials, thereby impacting production costs and possibly resulting in price rises for consumers. To mitigate these obstacles, manufacturers must establish resilient supply chains, cultivate relationships with dependable suppliers, and consider alternative sourcing strategies. Therefore, the variations in the prices of these raw materials may obstruct the growth of the market in the coming years.
End-Use Outlook
On the basis of end-use, the market is bifurcated into commercial and residential. In 2022, the commercial segment dominated the market with maximum revenue share. Opportunities for the market are anticipated to arise from research and development initiatives, ongoing product innovation, and product diversification. Major manufacturers are introducing new flavors, heat levels, and ingredients to evolve consumer preferences. A niche market segment has also been developed due to the growing consumer demand for artisanal and craft hot sauces produced in small batches using high-quality ingredients. Commercial players can introduce new, cutting-edge hot sauce tastes, ingredients, and packaging designs to appeal to a wider range of consumers.
Type Outlook
By type, the market is categorized into tabasco pepper sauce, habanero pepper sauce, jalapeno sauce, sweet & spicy sauce, and others. The sweet and spicy sauce segment covered a considerable revenue share in the market in 2022. Due to its deliciousness and healthiness, the prevalence of sweet and spicy sauces is soaring across the globe. Additionally, the premiumization of sweet and spicy sauce options, expanding acceptance of ethnic food products, and growing consumer interest in novel condiments infused with exotic and spicy flavors are all predicted to present the market segment with enormous potential opportunities.
Distribution Channel Outlook
Based on distribution channel, the market is classified into mass merchandisers, specialist retailers, convenience stores, online retail, and others. In 2022, the mass merchandisers segment witnessed the largest revenue share in the market. Mass merchandisers, such as big-box retailers and superstores, offer several benefits for selling hot sauce and other products through their distribution channels. Mass merchandisers attract a large and diverse customer base due to their extensive network of physical stores and online platforms. This provides hot sauce brands with the opportunity to showcase their products to a broad range of potential customers.
Regional Outlook
Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America region led the market by generating the highest revenue share. This region's market dominance in North America can be attributed to its consumers' high spending power. In addition, the intensifying diversity of food flavors makes it feasible for chili sauce to become a potential kitchen staple in the region instead of a fringe ethnic food. The widespread popularity of chili sauce in nations like the United States and Canada has positively impacted the regional trade of the product, which is a positive aspect of the market's expansion.
The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include McIlhenny Company, Summit hill foods, Hormel Foods Corporation, Baumer Foods, Inc., The Kraft Heinz Company, McCormick & Company, Inc., Campbell Soup Company, Unilever PLC, Conagra Brands, Inc., TW Garner Food Company
Strategies Deployed in Hot Sauce Market
Aug-2023: Campbell Soup acquired Sovos, a food company. This acquisition strengthens Campbell's Meals & Beverages segment and would be paired with its emerging and differentiated Snacks division, (the Sovos portfolio) making Campbell one of the most dependable, growth-oriented names in food.
Apr-2023: Heinz launched Heinz Hot varieties which include a new line-up of three Spicy Ketchup flavours and the first-ever Heinz Hot 57 Sauce, the four fiery additions to its offering. The launched offerings are available in three different, thick and rich varieties - Chipotle (medium), Jalapeno (hot), and Habanero (hotter). Heinz Hot 57 Sauce shows a red jalapeno twist on the brand's 57 sauce and marks the first product in the range in over 10 years.
Apr-2023: Campbell Soup Company-owned brand SpaghettiOs announced the launch of new spicy ring-shaped pasta pieces made with Frank's Red Hot sauce. The launched product features a mild-medium heat level, meeting consumers' demand for spicy food.
Feb-2023: TABASCO Brand introduced TABASCO® Brand x TINX Avocado Jalapeno Hot Sauce Dressing. The TABASCO® Green Jalapeno Sauce is a dressing and sharing this hack with her millions of social media followers caught the brand's eye, sparking the partnership and product innovation.
Sep-2021: The Kraft Heinz Company signed an agreement to acquire Companhia Hemmer Industria e Comercio (Hemmer), a Brazilian company focused on condiments and sauces. Following this acquisition, Hemmer would broaden consumers' taste options in Brazil, while leveraging Kraft Heinz's strategy of emerging its International Taste Elevation product platform and its reach in growing markets.
Jun-2021: Hormell Foods, Inc. launched HERDEZ® Avocado Hot Sauce, the hot sauce offers a unique, tangy flavor that enhances any dish, no matter the cuisine. The HERDEZ® Avocado Hot Sauce brings a creamy touch of heat to change any meal from boring to exciting, from eggs and sandwiches to pizza and salad, and is perfect for topping, drizzling, dipping, or pouring on almost any food.
Jun-2021: The Kraft Heinz Company signed an agreement to acquire Assan Foods, a rapidly growing sauces-focused business with local manufacturing facilities. This acquisition offers Kraft Heinz the opportunity to create its retail and food service business in Europe, the Middle East, and Africa.
Market Segments covered in the Report:
By Type (Volume, Kilo Tonnes, USD Million, 2019-2030)
By End-use (Volume, Kilo Tonnes, USD Million, 2019-2030)
By Distribution Channel (Volume, Kilo Tonnes, USD Million, 2019-2030)
By Geography (Volume, Kilo Tonnes, USD Million, 2019-2030)
Companies Profiled
Unique Offerings from KBV Research