デマンドサイドプラットフォームの世界市場規模、シェア、産業動向分析レポート：チャネル別（ビデオ、ディスプレイ、モバイル、その他）、タイプ別（フル/マネージドサービス、セルフサービス）、地域別展望・予測、2023年～2030年

デマンドサイドプラットフォーム市場規模は2030年までに1,100億米ドルに達すると予測され、予測期間中のCAGRは24.9%の市場成長率で上昇します。

しかし、オンラインショッピングを利用する消費者が増えるにつれ、不正広告が大きな脅威となりつつあります。消費者を欺く偽の広告が何百万件も表示され、偽の商品を販売したり偽のサービスを提供したりする違法なeコマースサイトに消費者を誘導しています。広告詐欺は、悪質なボットによって生成された偽の広告インプレッション／クリック、広告の重ね貼り、広告ネットワークから許可を得るために正規のウェブサイトを模倣した偽のゴーストサイトの作成など、さまざまな方法で発生する可能性があります。このような要因は市場に課題をもたらし、市場拡大の妨げとなっています。

チャネルの展望

チャネル別に見ると、市場はディスプレイ、モバイル、動画、ネイティブに細分化されます。2022年の市場規模では、ディスプレイセグメントが大きな収益シェアを獲得しています。ディスプレイDSPはプログラマティック広告に不可欠であり、広告主はさまざまなウェブサイトやディスプレイネットワークで広告在庫を購入できます。ディスプレイDSPを利用する広告主は、ディスプレイ広告キャンペーンのターゲティング、リーチ、効果を向上させるためのツールや機能を豊富に利用できます。

タイプ別展望

タイプ別では、セルフサービス型とフル/マネージドサービス型に分類されます。2022年には、フル/マネージドサービス分野が市場で最も高い売上シェアを占めました。フル/マネージドサービスDSPでは、代理店のような第三者が、メディアストラテジストチームの支援を受けて、正確なオーディエンスをターゲットとするキャンペーン全体を実施・管理します。マネージド・サービス・プロバイダーは、DSPが提供する数多くのターゲティングの可能性に精通しています。さらに、デマンドサイドプラットフォームのフルマネージドサービスは、キャンペーンのパフォーマンスを向上させ、社内では入手困難なリソースや知識を利用することができます。

地域別展望

地域別に見ると、市場は北米、欧州、アジア太平洋、LAMEAで分析されます。2022年には、北米地域が最も高い収益シェアを獲得して市場をリードしました。プログラマティック広告支出の増加が、同地域市場の拡大を牽引しています。さらに、デマンドサイドプラットフォームソフトウェアの採用は、市場プレーヤーから大きな注目を集めています。同地域ではソフトウェアが多用され、経済の多くの分野から著名な企業が参加しています。さらに、評判が高く地味な地域の広告主が、短期的なパフォーマンス広告やブランド構築のために、こうしたプラットフォームを数多く利用しています。

デマンドサイドプラットフォームMaretで展開されている戦略

2023年6月トレードデスクは、新しいユーザーインターフェイスとクロスプラットフォーム測定などの高度な機能を備えたAIプログラマティックプラットフォーム「Kokai」を発表しました。新プラットフォームは優れたAI最適化機能を提供し、1秒間に1,300万回の広告インプレッションを処理できます。

2023年6月SmartyAdsは、デジタル広告サプライチェーンを提供する独立系テクノロジー企業であるPubMaticと提携しました。この提携により、同社はあらゆる広告フォーマットにおいて優れた供給と、インパクトのある広告を出す優れた機会を提供できるようになります。

2023年5月メディアマス社は、消費者にフォーカスした独立系テクノロジー企業であるSonobi社、およびサーチ・インテリジェンス・プラットフォームのリーディングカンパニーであるCaptify社とパートナーシップを締結。このパートナーシップは、両社の専門知識を組み合わせることに重点を置き、質の高い在庫と強化されたターゲティングにより、ブランドにより高いレベルのエンゲージメントとより効率的な広告支出を提供します。

2023年2月AdformはScope3と提携。この提携により、同社はクライアントに定量的なデータと結果を伴うグリーン・メディア・ソリューションを提供できるようになります。さらに、ブランドはAdform DSPを通じてキャンペーンのカーボンフットプリントを直接モニタリングできます。

2022年-10月アドフォルムは、プレミアムSSPのリーディングカンパニーであり、エンド・トゥ・エンドのプログラマティック・テクノロジー・グループであるEMX by Big Villageと提携。この提携により、透明性が高く、測定可能な環境で、プレミアムCTVのダイレクトサプライを顧客に提供できるようになります。

2022年3月トレードデスクは、マルチメディアおよびクリエイティビティソフトウェア製品で知られる米国のソフトウェア会社、アドビと提携。Adobe Real-Time Customer Data Platformとの統合により、マーケティング担当者は広告の精度と適用性を高めることができます。さらに、ユニファイドID2.0などの新しいID機能をテストすることが可能になり、広告主はクッキーのない環境に備えることができます。

2022年3月：メディアマス社は、世界有数の独立系プログラマティック・デジタル・アウト・オブ・ホーム（DOOH）アドテク企業であるHivestack社と提携しました。この提携により、両社はそれぞれの技術を組み合わせ、複数のプログラマティックDOOHやその他のクロスチャネルメディアキャンペーンを世界に展開します。

2021年5月SmartyAdsは、中国の家電メーカーXiaomiと提携しました。この提携により、同社はプロバイダーに開発機会を提供し、Xiaomiが提供する膨大な広告在庫へのアクセスを可能にします。

2021年2月メディアマスはeコマースマーケットプレースのFlipkartと提携しました。この提携は、ブランドがインパクトのあるマーケティングキャンペーンを設計し、オンライン広告在庫を購入するためのデータ駆動型の意思決定を可能にすることを目的としています。さらに、より良い顧客体験とエンゲージメントを促進し、ブランドに透明性と説明責任を提供します。

2020年9月Adformは新しい製品群FLOWを発表。この新しいプラットフォームは、DSP、DMP、SSP、DCO、アドサーバーを提供し、ユーザーがより強力な成果を確保できるようにします。

目次

第1章 市場範囲と調査手法

• 市場の定義
• 目的
• 市場範囲
• セグメンテーション
• 調査手法

第2章 市場の概要

• 主なハイライト

第3章 市場概要

• イントロダクション
  • 概要
    • 市場構成とシナリオ
• 市場に影響を与える主な要因
  • 市場促進要因
  • 市場抑制要因
• ポーターファイブフォース分析

第4章 デマンドサイドプラットフォームに導入された戦略

第5章 世界のデマンドサイドプラットフォーム市場：チャネル別

• 世界のビデオ市場：地域別
• 世界のディスプレイ市場：地域別
• 世界のモバイル市場：地域別
• 世界のその他の市場：地域別

第6章 世界のデマンドサイドプラットフォーム市場：タイプ別

• 世界のフル/マネージドサービス市場：地域別
• 世界のセルフサービス市場：地域別

第7章 世界のデマンドサイドプラットフォーム市場：地域別

• 北米
  • 北米の市場：国別
    • 米国
    • カナダ
    • メキシコ
    • その他北米地域
• 欧州
  • 欧州の市場：国別
    • ドイツ
    • 英国
    • フランス
    • ロシア
    • スペイン
    • イタリア
    • その他欧州地域
• アジア太平洋
  • アジア太平洋の市場：国別
    • 中国
    • 日本
    • インド
    • 韓国
    • シンガポール
    • マレーシア
    • その他アジア太平洋地域
• ラテンアメリカ・中東・アフリカ
  • ラテンアメリカ・中東・アフリカの市場：国別
    • ブラジル
    • アルゼンチン
    • アラブ首長国連邦
    • サウジアラビア
    • 南アフリカ
    • ナイジェリア
    • その他ラテンアメリカ・中東・アフリカ地域

第8章 企業プロファイル

• Google LLC（Alphabet Inc）
• Amazoncom, Inc.
• Adobe, Inc
• The TradeDesk, Inc
• MediaMath Inc
• Adform
• Microsoft Corporation（Xandr）
• SmartyAds
• Gourmet Ads
• Basis Technologies

第9章 勝利の必須条件- 世界の市場

LIST OF TABLES

• TABLE 1 Global Demand Side Platform Market, 2019 - 2022, USD Million
• TABLE 2 Global Demand Side Platform Market, 2023 - 2030, USD Million
• TABLE 3 Global Demand Side Platform Market by Channel, 2019 - 2022, USD Million
• TABLE 4 Global Demand Side Platform Market by Channel, 2023 - 2030, USD Million
• TABLE 5 Global Video Market by Region, 2019 - 2022, USD Million
• TABLE 6 Global Video Market by Region, 2023 - 2030, USD Million
• TABLE 7 Global Display Market by Region, 2019 - 2022, USD Million
• TABLE 8 Global Display Market by Region, 2023 - 2030, USD Million
• TABLE 9 Global Mobile Market by Region, 2019 - 2022, USD Million
• TABLE 10 Global Mobile Market by Region, 2023 - 2030, USD Million
• TABLE 11 Global Others Market by Region, 2019 - 2022, USD Million
• TABLE 12 Global Others Market by Region, 2023 - 2030, USD Million
• TABLE 13 Global Demand Side Platform Market by Type, 2019 - 2022, USD Million
• TABLE 14 Global Demand Side Platform Market by Type, 2023 - 2030, USD Million
• TABLE 15 Global Full/Managed Service Market by Region, 2019 - 2022, USD Million
• TABLE 16 Global Full/Managed Service Market by Region, 2023 - 2030, USD Million
• TABLE 17 Global Self Service Market by Region, 2019 - 2022, USD Million
• TABLE 18 Global Self Service Market by Region, 2023 - 2030, USD Million
• TABLE 19 Global Demand Side Platform Market by Region, 2019 - 2022, USD Million
• TABLE 20 Global Demand Side Platform Market by Region, 2023 - 2030, USD Million
• TABLE 21 North America Demand Side Platform Market, 2019 - 2022, USD Million
• TABLE 22 North America Demand Side Platform Market, 2023 - 2030, USD Million
• TABLE 23 North America Demand Side Platform Market by Channel, 2019 - 2022, USD Million
• TABLE 24 North America Demand Side Platform Market by Channel, 2023 - 2030, USD Million
• TABLE 25 North America Video Market by Country, 2019 - 2022, USD Million
• TABLE 26 North America Video Market by Country, 2023 - 2030, USD Million
• TABLE 27 North America Display Market by Country, 2019 - 2022, USD Million
• TABLE 28 North America Display Market by Country, 2023 - 2030, USD Million
• TABLE 29 North America Mobile Market by Country, 2019 - 2022, USD Million
• TABLE 30 North America Mobile Market by Country, 2023 - 2030, USD Million
• TABLE 31 North America Others Market by Country, 2019 - 2022, USD Million
• TABLE 32 North America Others Market by Country, 2023 - 2030, USD Million
• TABLE 33 North America Demand Side Platform Market by Type, 2019 - 2022, USD Million
• TABLE 34 North America Demand Side Platform Market by Type, 2023 - 2030, USD Million
• TABLE 35 North America Full/Managed Service Market by Country, 2019 - 2022, USD Million
• TABLE 36 North America Full/Managed Service Market by Country, 2023 - 2030, USD Million
• TABLE 37 North America Self Service Market by Country, 2019 - 2022, USD Million
• TABLE 38 North America Self Service Market by Country, 2023 - 2030, USD Million
• TABLE 39 North America Demand Side Platform Market by Country, 2019 - 2022, USD Million
• TABLE 40 North America Demand Side Platform Market by Country, 2023 - 2030, USD Million
• TABLE 41 US Demand Side Platform Market, 2019 - 2022, USD Million
• TABLE 42 US Demand Side Platform Market, 2023 - 2030, USD Million
• TABLE 43 US Demand Side Platform Market by Channel, 2019 - 2022, USD Million
• TABLE 44 US Demand Side Platform Market by Channel, 2023 - 2030, USD Million
• TABLE 45 US Demand Side Platform Market by Type, 2019 - 2022, USD Million
• TABLE 46 US Demand Side Platform Market by Type, 2023 - 2030, USD Million
• TABLE 47 Canada Demand Side Platform Market, 2019 - 2022, USD Million
• TABLE 48 Canada Demand Side Platform Market, 2023 - 2030, USD Million
• TABLE 49 Canada Demand Side Platform Market by Channel, 2019 - 2022, USD Million
• TABLE 50 Canada Demand Side Platform Market by Channel, 2023 - 2030, USD Million
• TABLE 51 Canada Demand Side Platform Market by Type, 2019 - 2022, USD Million
• TABLE 52 Canada Demand Side Platform Market by Type, 2023 - 2030, USD Million
• TABLE 53 Mexico Demand Side Platform Market, 2019 - 2022, USD Million
• TABLE 54 Mexico Demand Side Platform Market, 2023 - 2030, USD Million
• TABLE 55 Mexico Demand Side Platform Market by Channel, 2019 - 2022, USD Million
• TABLE 56 Mexico Demand Side Platform Market by Channel, 2023 - 2030, USD Million
• TABLE 57 Mexico Demand Side Platform Market by Type, 2019 - 2022, USD Million
• TABLE 58 Mexico Demand Side Platform Market by Type, 2023 - 2030, USD Million
• TABLE 59 Rest of North America Demand Side Platform Market, 2019 - 2022, USD Million
• TABLE 60 Rest of North America Demand Side Platform Market, 2023 - 2030, USD Million
• TABLE 61 Rest of North America Demand Side Platform Market by Channel, 2019 - 2022, USD Million
• TABLE 62 Rest of North America Demand Side Platform Market by Channel, 2023 - 2030, USD Million
• TABLE 63 Rest of North America Demand Side Platform Market by Type, 2019 - 2022, USD Million
• TABLE 64 Rest of North America Demand Side Platform Market by Type, 2023 - 2030, USD Million
• TABLE 65 Europe Demand Side Platform Market, 2019 - 2022, USD Million
• TABLE 66 Europe Demand Side Platform Market, 2023 - 2030, USD Million
• TABLE 67 Europe Demand Side Platform Market by Channel, 2019 - 2022, USD Million
• TABLE 68 Europe Demand Side Platform Market by Channel, 2023 - 2030, USD Million
• TABLE 69 Europe Video Market by Country, 2019 - 2022, USD Million
• TABLE 70 Europe Video Market by Country, 2023 - 2030, USD Million
• TABLE 71 Europe Display Market by Country, 2019 - 2022, USD Million
• TABLE 72 Europe Display Market by Country, 2023 - 2030, USD Million
• TABLE 73 Europe Mobile Market by Country, 2019 - 2022, USD Million
• TABLE 74 Europe Mobile Market by Country, 2023 - 2030, USD Million
• TABLE 75 Europe Others Market by Country, 2019 - 2022, USD Million
• TABLE 76 Europe Others Market by Country, 2023 - 2030, USD Million
• TABLE 77 Europe Demand Side Platform Market by Type, 2019 - 2022, USD Million
• TABLE 78 Europe Demand Side Platform Market by Type, 2023 - 2030, USD Million
• TABLE 79 Europe Full/Managed Service Market by Country, 2019 - 2022, USD Million
• TABLE 80 Europe Full/Managed Service Market by Country, 2023 - 2030, USD Million
• TABLE 81 Europe Self Service Market by Country, 2019 - 2022, USD Million
• TABLE 82 Europe Self Service Market by Country, 2023 - 2030, USD Million
• TABLE 83 Europe Demand Side Platform Market by Country, 2019 - 2022, USD Million
• TABLE 84 Europe Demand Side Platform Market by Country, 2023 - 2030, USD Million
• TABLE 85 Germany Demand Side Platform Market, 2019 - 2022, USD Million
• TABLE 86 Germany Demand Side Platform Market, 2023 - 2030, USD Million
• TABLE 87 Germany Demand Side Platform Market by Channel, 2019 - 2022, USD Million
• TABLE 88 Germany Demand Side Platform Market by Channel, 2023 - 2030, USD Million
• TABLE 89 Germany Demand Side Platform Market by Type, 2019 - 2022, USD Million
• TABLE 90 Germany Demand Side Platform Market by Type, 2023 - 2030, USD Million
• TABLE 91 UK Demand Side Platform Market, 2019 - 2022, USD Million
• TABLE 92 UK Demand Side Platform Market, 2023 - 2030, USD Million
• TABLE 93 UK Demand Side Platform Market by Channel, 2019 - 2022, USD Million
• TABLE 94 UK Demand Side Platform Market by Channel, 2023 - 2030, USD Million
• TABLE 95 UK Demand Side Platform Market by Type, 2019 - 2022, USD Million
• TABLE 96 UK Demand Side Platform Market by Type, 2023 - 2030, USD Million
• TABLE 97 France Demand Side Platform Market, 2019 - 2022, USD Million
• TABLE 98 France Demand Side Platform Market, 2023 - 2030, USD Million
• TABLE 99 France Demand Side Platform Market by Channel, 2019 - 2022, USD Million
• TABLE 100 France Demand Side Platform Market by Channel, 2023 - 2030, USD Million
• TABLE 101 France Demand Side Platform Market by Type, 2019 - 2022, USD Million
• TABLE 102 France Demand Side Platform Market by Type, 2023 - 2030, USD Million
• TABLE 103 Russia Demand Side Platform Market, 2019 - 2022, USD Million
• TABLE 104 Russia Demand Side Platform Market, 2023 - 2030, USD Million
• TABLE 105 Russia Demand Side Platform Market by Channel, 2019 - 2022, USD Million
• TABLE 106 Russia Demand Side Platform Market by Channel, 2023 - 2030, USD Million
• TABLE 107 Russia Demand Side Platform Market by Type, 2019 - 2022, USD Million
• TABLE 108 Russia Demand Side Platform Market by Type, 2023 - 2030, USD Million
• TABLE 109 Spain Demand Side Platform Market, 2019 - 2022, USD Million
• TABLE 110 Spain Demand Side Platform Market, 2023 - 2030, USD Million
• TABLE 111 Spain Demand Side Platform Market by Channel, 2019 - 2022, USD Million
• TABLE 112 Spain Demand Side Platform Market by Channel, 2023 - 2030, USD Million
• TABLE 113 Spain Demand Side Platform Market by Type, 2019 - 2022, USD Million
• TABLE 114 Spain Demand Side Platform Market by Type, 2023 - 2030, USD Million
• TABLE 115 Italy Demand Side Platform Market, 2019 - 2022, USD Million
• TABLE 116 Italy Demand Side Platform Market, 2023 - 2030, USD Million
• TABLE 117 Italy Demand Side Platform Market by Channel, 2019 - 2022, USD Million
• TABLE 118 Italy Demand Side Platform Market by Channel, 2023 - 2030, USD Million
• TABLE 119 Italy Demand Side Platform Market by Type, 2019 - 2022, USD Million
• TABLE 120 Italy Demand Side Platform Market by Type, 2023 - 2030, USD Million
• TABLE 121 Rest of Europe Demand Side Platform Market, 2019 - 2022, USD Million
• TABLE 122 Rest of Europe Demand Side Platform Market, 2023 - 2030, USD Million
• TABLE 123 Rest of Europe Demand Side Platform Market by Channel, 2019 - 2022, USD Million
• TABLE 124 Rest of Europe Demand Side Platform Market by Channel, 2023 - 2030, USD Million
• TABLE 125 Rest of Europe Demand Side Platform Market by Type, 2019 - 2022, USD Million
• TABLE 126 Rest of Europe Demand Side Platform Market by Type, 2023 - 2030, USD Million
• TABLE 127 Asia Pacific Demand Side Platform Market, 2019 - 2022, USD Million
• TABLE 128 Asia Pacific Demand Side Platform Market, 2023 - 2030, USD Million
• TABLE 129 Asia Pacific Demand Side Platform Market by Channel, 2019 - 2022, USD Million
• TABLE 130 Asia Pacific Demand Side Platform Market by Channel, 2023 - 2030, USD Million
• TABLE 131 Asia Pacific Video Market by Country, 2019 - 2022, USD Million
• TABLE 132 Asia Pacific Video Market by Country, 2023 - 2030, USD Million
• TABLE 133 Asia Pacific Display Market by Country, 2019 - 2022, USD Million
• TABLE 134 Asia Pacific Display Market by Country, 2023 - 2030, USD Million
• TABLE 135 Asia Pacific Mobile Market by Country, 2019 - 2022, USD Million
• TABLE 136 Asia Pacific Mobile Market by Country, 2023 - 2030, USD Million
• TABLE 137 Asia Pacific Others Market by Country, 2019 - 2022, USD Million
• TABLE 138 Asia Pacific Others Market by Country, 2023 - 2030, USD Million
• TABLE 139 Asia Pacific Demand Side Platform Market by Type, 2019 - 2022, USD Million
• TABLE 140 Asia Pacific Demand Side Platform Market by Type, 2023 - 2030, USD Million
• TABLE 141 Asia Pacific Full/Managed Service Market by Country, 2019 - 2022, USD Million
• TABLE 142 Asia Pacific Full/Managed Service Market by Country, 2023 - 2030, USD Million
• TABLE 143 Asia Pacific Self Service Market by Country, 2019 - 2022, USD Million
• TABLE 144 Asia Pacific Self Service Market by Country, 2023 - 2030, USD Million
• TABLE 145 Asia Pacific Demand Side Platform Market by Country, 2019 - 2022, USD Million
• TABLE 146 Asia Pacific Demand Side Platform Market by Country, 2023 - 2030, USD Million
• TABLE 147 China Demand Side Platform Market, 2019 - 2022, USD Million
• TABLE 148 China Demand Side Platform Market, 2023 - 2030, USD Million
• TABLE 149 China Demand Side Platform Market by Channel, 2019 - 2022, USD Million
• TABLE 150 China Demand Side Platform Market by Channel, 2023 - 2030, USD Million
• TABLE 151 China Demand Side Platform Market by Type, 2019 - 2022, USD Million
• TABLE 152 China Demand Side Platform Market by Type, 2023 - 2030, USD Million
• TABLE 153 Japan Demand Side Platform Market, 2019 - 2022, USD Million
• TABLE 154 Japan Demand Side Platform Market, 2023 - 2030, USD Million
• TABLE 155 Japan Demand Side Platform Market by Channel, 2019 - 2022, USD Million
• TABLE 156 Japan Demand Side Platform Market by Channel, 2023 - 2030, USD Million
• TABLE 157 Japan Demand Side Platform Market by Type, 2019 - 2022, USD Million
• TABLE 158 Japan Demand Side Platform Market by Type, 2023 - 2030, USD Million
• TABLE 159 India Demand Side Platform Market, 2019 - 2022, USD Million
• TABLE 160 India Demand Side Platform Market, 2023 - 2030, USD Million
• TABLE 161 India Demand Side Platform Market by Channel, 2019 - 2022, USD Million
• TABLE 162 India Demand Side Platform Market by Channel, 2023 - 2030, USD Million
• TABLE 163 India Demand Side Platform Market by Type, 2019 - 2022, USD Million
• TABLE 164 India Demand Side Platform Market by Type, 2023 - 2030, USD Million
• TABLE 165 South Korea Demand Side Platform Market, 2019 - 2022, USD Million
• TABLE 166 South Korea Demand Side Platform Market, 2023 - 2030, USD Million
• TABLE 167 South Korea Demand Side Platform Market by Channel, 2019 - 2022, USD Million
• TABLE 168 South Korea Demand Side Platform Market by Channel, 2023 - 2030, USD Million
• TABLE 169 South Korea Demand Side Platform Market by Type, 2019 - 2022, USD Million
• TABLE 170 South Korea Demand Side Platform Market by Type, 2023 - 2030, USD Million
• TABLE 171 Singapore Demand Side Platform Market, 2019 - 2022, USD Million
• TABLE 172 Singapore Demand Side Platform Market, 2023 - 2030, USD Million
• TABLE 173 Singapore Demand Side Platform Market by Channel, 2019 - 2022, USD Million
• TABLE 174 Singapore Demand Side Platform Market by Channel, 2023 - 2030, USD Million
• TABLE 175 Singapore Demand Side Platform Market by Type, 2019 - 2022, USD Million
• TABLE 176 Singapore Demand Side Platform Market by Type, 2023 - 2030, USD Million
• TABLE 177 Malaysia Demand Side Platform Market, 2019 - 2022, USD Million
• TABLE 178 Malaysia Demand Side Platform Market, 2023 - 2030, USD Million
• TABLE 179 Malaysia Demand Side Platform Market by Channel, 2019 - 2022, USD Million
• TABLE 180 Malaysia Demand Side Platform Market by Channel, 2023 - 2030, USD Million
• TABLE 181 Malaysia Demand Side Platform Market by Type, 2019 - 2022, USD Million
• TABLE 182 Malaysia Demand Side Platform Market by Type, 2023 - 2030, USD Million
• TABLE 183 Rest of Asia Pacific Demand Side Platform Market, 2019 - 2022, USD Million
• TABLE 184 Rest of Asia Pacific Demand Side Platform Market, 2023 - 2030, USD Million
• TABLE 185 Rest of Asia Pacific Demand Side Platform Market by Channel, 2019 - 2022, USD Million
• TABLE 186 Rest of Asia Pacific Demand Side Platform Market by Channel, 2023 - 2030, USD Million
• TABLE 187 Rest of Asia Pacific Demand Side Platform Market by Type, 2019 - 2022, USD Million
• TABLE 188 Rest of Asia Pacific Demand Side Platform Market by Type, 2023 - 2030, USD Million
• TABLE 189 LAMEA Demand Side Platform Market, 2019 - 2022, USD Million
• TABLE 190 LAMEA Demand Side Platform Market, 2023 - 2030, USD Million
• TABLE 191 LAMEA Demand Side Platform Market by Channel, 2019 - 2022, USD Million
• TABLE 192 LAMEA Demand Side Platform Market by Channel, 2023 - 2030, USD Million
• TABLE 193 LAMEA Video Market by Country, 2019 - 2022, USD Million
• TABLE 194 LAMEA Video Market by Country, 2023 - 2030, USD Million
• TABLE 195 LAMEA Display Market by Country, 2019 - 2022, USD Million
• TABLE 196 LAMEA Display Market by Country, 2023 - 2030, USD Million
• TABLE 197 LAMEA Mobile Market by Country, 2019 - 2022, USD Million
• TABLE 198 LAMEA Mobile Market by Country, 2023 - 2030, USD Million
• TABLE 199 LAMEA Others Market by Country, 2019 - 2022, USD Million
• TABLE 200 LAMEA Others Market by Country, 2023 - 2030, USD Million
• TABLE 201 LAMEA Demand Side Platform Market by Type, 2019 - 2022, USD Million
• TABLE 202 LAMEA Demand Side Platform Market by Type, 2023 - 2030, USD Million
• TABLE 203 LAMEA Full/Managed Service Market by Country, 2019 - 2022, USD Million
• TABLE 204 LAMEA Full/Managed Service Market by Country, 2023 - 2030, USD Million
• TABLE 205 LAMEA Self Service Market by Country, 2019 - 2022, USD Million
• TABLE 206 LAMEA Self Service Market by Country, 2023 - 2030, USD Million
• TABLE 207 LAMEA Demand Side Platform Market by Country, 2019 - 2022, USD Million
• TABLE 208 LAMEA Demand Side Platform Market by Country, 2023 - 2030, USD Million
• TABLE 209 Brazil Demand Side Platform Market, 2019 - 2022, USD Million
• TABLE 210 Brazil Demand Side Platform Market, 2023 - 2030, USD Million
• TABLE 211 Brazil Demand Side Platform Market by Channel, 2019 - 2022, USD Million
• TABLE 212 Brazil Demand Side Platform Market by Channel, 2023 - 2030, USD Million
• TABLE 213 Brazil Demand Side Platform Market by Type, 2019 - 2022, USD Million
• TABLE 214 Brazil Demand Side Platform Market by Type, 2023 - 2030, USD Million
• TABLE 215 Argentina Demand Side Platform Market, 2019 - 2022, USD Million
• TABLE 216 Argentina Demand Side Platform Market, 2023 - 2030, USD Million
• TABLE 217 Argentina Demand Side Platform Market by Channel, 2019 - 2022, USD Million
• TABLE 218 Argentina Demand Side Platform Market by Channel, 2023 - 2030, USD Million
• TABLE 219 Argentina Demand Side Platform Market by Type, 2019 - 2022, USD Million
• TABLE 220 Argentina Demand Side Platform Market by Type, 2023 - 2030, USD Million
• TABLE 221 UAE Demand Side Platform Market, 2019 - 2022, USD Million
• TABLE 222 UAE Demand Side Platform Market, 2023 - 2030, USD Million
• TABLE 223 UAE Demand Side Platform Market by Channel, 2019 - 2022, USD Million
• TABLE 224 UAE Demand Side Platform Market by Channel, 2023 - 2030, USD Million
• TABLE 225 UAE Demand Side Platform Market by Type, 2019 - 2022, USD Million
• TABLE 226 UAE Demand Side Platform Market by Type, 2023 - 2030, USD Million
• TABLE 227 Saudi Arabia Demand Side Platform Market, 2019 - 2022, USD Million
• TABLE 228 Saudi Arabia Demand Side Platform Market, 2023 - 2030, USD Million
• TABLE 229 Saudi Arabia Demand Side Platform Market by Channel, 2019 - 2022, USD Million
• TABLE 230 Saudi Arabia Demand Side Platform Market by Channel, 2023 - 2030, USD Million
• TABLE 231 Saudi Arabia Demand Side Platform Market by Type, 2019 - 2022, USD Million
• TABLE 232 Saudi Arabia Demand Side Platform Market by Type, 2023 - 2030, USD Million
• TABLE 233 South Africa Demand Side Platform Market, 2019 - 2022, USD Million
• TABLE 234 South Africa Demand Side Platform Market, 2023 - 2030, USD Million
• TABLE 235 South Africa Demand Side Platform Market by Channel, 2019 - 2022, USD Million
• TABLE 236 South Africa Demand Side Platform Market by Channel, 2023 - 2030, USD Million
• TABLE 237 South Africa Demand Side Platform Market by Type, 2019 - 2022, USD Million
• TABLE 238 South Africa Demand Side Platform Market by Type, 2023 - 2030, USD Million
• TABLE 239 Nigeria Demand Side Platform Market, 2019 - 2022, USD Million
• TABLE 240 Nigeria Demand Side Platform Market, 2023 - 2030, USD Million
• TABLE 241 Nigeria Demand Side Platform Market by Channel, 2019 - 2022, USD Million
• TABLE 242 Nigeria Demand Side Platform Market by Channel, 2023 - 2030, USD Million
• TABLE 243 Nigeria Demand Side Platform Market by Type, 2019 - 2022, USD Million
• TABLE 244 Nigeria Demand Side Platform Market by Type, 2023 - 2030, USD Million
• TABLE 245 Rest of LAMEA Demand Side Platform Market, 2019 - 2022, USD Million
• TABLE 246 Rest of LAMEA Demand Side Platform Market, 2023 - 2030, USD Million
• TABLE 247 Rest of LAMEA Demand Side Platform Market by Channel, 2019 - 2022, USD Million
• TABLE 248 Rest of LAMEA Demand Side Platform Market by Channel, 2023 - 2030, USD Million
• TABLE 249 Rest of LAMEA Demand Side Platform Market by Type, 2019 - 2022, USD Million
• TABLE 250 Rest of LAMEA Demand Side Platform Market by Type, 2023 - 2030, USD Million
• TABLE 251 Key Information - Google LLC
• TABLE 252 Key Information - Amazon.com, Inc.
• TABLE 253 Key Information - Adobe, Inc.
• TABLE 254 Key Information - The TradeDesk, Inc
• TABLE 255 Key Information - MediaMath Inc.
• TABLE 256 Key Information - Adform
• TABLE 257 key information - Microsoft Corporation
• TABLE 258 Key Information - SmartyAds
• TABLE 259 Key Information - Gourmet Ads
• TABLE 260 Key Information - Basis Technologies

List of Figures

• FIG 1 Methodology for the research
• FIG 2 Global Demand Side Platform Market, 2019 - 2030, USD Million
• FIG 3 Key Factors Impacting Demand Side Platform Market
• FIG 4 Porter's Five Forces Analysis - Demand side platform Market
• FIG 5 Global Demand Side Platform Market share by Channel, 2022
• FIG 6 Global Demand Side Platform Market share by Channel, 2030
• FIG 7 Global Demand Side Platform Market by Channel, 2019 - 2030, USD Million
• FIG 8 Global Demand Side Platform Market share by Type, 2022
• FIG 9 Global Demand Side Platform Market share by Type, 2030
• FIG 10 Global Demand Side Platform Market by Type, 2019 - 2030, USD Million
• FIG 11 Global Demand Side Platform Market share by Region, 2022
• FIG 12 Global Demand Side Platform Market share by Region, 2030
• FIG 13 Global Demand Side Platform Market by Region, 2019 - 2030, USD Million
• FIG 14 SWOT Analysis: Alphabet Inc. (Google LLC)
• FIG 15 SWOT analysis: Amazon.com, Inc.
• FIG 16 SWOT Analysis: Adobe, Inc.
• FIG 17 SWOT analysis: The TradeDesk, Inc.
• FIG 18 SWOT analysis: MediaMath Inc.
• FIG 19 Recent strategies and developments: Adform
• FIG 20 SWOT analysis: Adform
• FIG 21 SWOT Analysis: Microsoft Corporation
• FIG 22 SWOT Analysis: SmartyAds
• FIG 23 SWOT Analysis: SmartyAds

The Global Demand Side Platform Market size is expected to reach $110 billion by 2030, rising at a market growth of 24.9% CAGR during the forecast period.

Demand for video DSPs is driven by the growth of online video advertising and the acceptance of over-the-top (OTT) streaming platforms, which enable advertisers to engage viewers with fascinating video ad formats, thereby Video segment would generate approximately 37% share of the market by 2030. The fast growth of video streaming through OTT services like Netflix, Apple TV+, and YouTube TV has put CTV display advertising in the spotlight. For instance, in 2021, the revenue from streaming in the United States climbed by 22.8%. For instance, Google LLC expanded the Google Marketing Platform's Display & Video 360 functionalities in May 2022. To enhance CTV advertising, the company increased the amount of CTV inventory available on the Display & Video 360 demand-side platform and extended Google audiences to CTV devices. Some of the factors impacting the market are increased use of DSPs for programmatic advertising, increasing growth of mobile games, and expanding fraudulent activities in the advertising sector.

The demand-side platform market is driven by simple management and improved campaign reporting benefits. Demand-side platform market growth is anticipated due to factors such as speed, innovative advertising, precise targeting, research, and the growing availability of digital advertising inventory. The market is projected to develop in step with the growing demand for programmatic advertising. DSPs can enhance and automate data-driven advertising using cutting-edge machine learning and artificial intelligence. The market is therefore expected to grow due to technological advancements. With the growing acceptance of various mobile games globally, the industry is being pushed by an increase in demand for in-game advertising. Marketers may now contact customers in a brand-safe environment due to in-game advertising. As a huge number of developers sold ad space to commercialize the content, there has been a rise in the proportion of free-to-play mobile games with in-game advertising. This increasing growth of mobile games is further raising the adoption of demand side platforms, thereby resulting in market growth.

However, as more consumers shop online, fraudulent advertising is becoming a bigger threat. Millions of false adverts that deceive consumers are displayed to them, leading them to illegal e-commerce sites that sell fake goods and offer false services. Ad fraud can occur in various ways, such as false ad impressions/clicks generated by bad bots, piling ads on top of one another, and creating fake ghost sites that imitate legitimate websites to obtain permission from ad networks. This factor poses a challenge for the market and thus impedes its expansion.

Channel Outlook

Based on channel, the market is fragmented into display, mobile, video and native. The display segment acquired a substantial revenue share in the market in 2022. Display DSPs are vital in programmatic advertising, allowing advertisers to purchase ad inventory across various websites and display networks. Advertisers who use display DSPs have access to a robust collection of tools and features that help them to improve the targeting, reach, and effectiveness of their display advertising campaigns.

Type Outlook

By type, the market is classified into self-service and full/managed service. In 2022, the full/managed service segment held the highest revenue share in the market. In full/managed service DSP, a third party, such as an agency, executes and manages the complete campaign to target an accurate audience with the assistance of their media strategist's team. Managed service providers are proficient in the numerous targeting possibilities that are offered by DSP. Further, a fully managed service for a demand-side platform can enhance campaign performance and give access to resources and knowledge that might otherwise be difficult to obtain internally.

Regional Outlook

Region wise, the market is analyzed across North America, Europe, Asia-Pacific and LAMEA. In 2022, the North America region led the market by generating the highest revenue share. Increasing programmatic ad expenditure drives the regional market's expansion. Additionally, demand-side platform software adoption is receiving significant attention from market players. The region is heavily utilizing software and incorporating prominent businesses from many sectors of the economy. Additionally, numerous reputable and modest regional advertisers use these platforms for short-term performance ads and brand-building efforts.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Google LLC (Alphabet Inc.), Amazon.com, Inc., Adobe, Inc., The TradeDesk, Inc, MediaMath Inc., Adform, Microsoft Corporation (Xandr), SmartyAds, Gourmet Ads, and Basis Technologies.

Strategies Deployed in Demand Side Platform Maret

2023-Jun: Trade Desk revealed Kokai, AI programmatic platform, with a new user interface and advanced features like cross-platform measurements. The new platform offers superior AI optimization capabilities and can process 13 million ad impressions per second.

2023-Jun: SmartyAds formed a partnership with PubMatic, an independent technology company offering digital advertising supply chain. The partnership would enable the company to offer superior supply across all ad formats and outstanding opportunities to advertise with impact.

2023-May: MediaMath entered into partnership with Sonobi, an independent, consumer-focused, technology company, and Captify, a leading Search Intelligence Platform. The partnership focuses on combining the expertise of companies and offering brands a higher level of engagement and more efficient ad spending with quality inventory and enhanced targeting.

2023-Feb: Adform came into partnership with Scope3. The partnership would allow the company to offer its client implementation green media solutions with quantifiable data and results. Additionally, brands can monitor the campaigns' carbon footprint directly through the Adform DSP.

2022-Oct: Adform partnered with EMX by Big Village, the leading premium SSP, and end-to-end programmatic technology group. With this partnership, the company would be able to deliver premium direct CTV supply, in a transparent and measurable environment to its customers.

2022-Mar: Trade Desk teamed up with Adobe, an American software company known for its multimedia and creativity software products. The integration with Adobe Real-Time Customer Data Platform enables marketers to drive more precision and applicability in advertising. Moreover, it would enable the advertisers to test new identity capabilities, such as Unified ID 2.0, as they get ready for a cookieless environment.

2022-Mar: MediaMath formed a partnership with Hivestack, the world's leading independent programmatic digital out-of-home (DOOH) ad tech company. With this partnership, both companies would combine their technologies to reveal multiple programmatic DOOH, and other cross-channel media campaigns globally.

2021-May: SmartyAds joined hands with Xiaomi, a Chinese designer, and manufacturer of consumer electronics. Through this collaboration, the company offers development opportunities for providers and enables them to reach vast ad inventory featured by Xiaomi.

2021-Feb: MediaMath partnered with Flipkart, an E-commerce marketplace. The partnership is aimed to enable brands to design high-impact marketing campaigns and make data-driven decisions to purchase online ad inventory. Furthermore, it would drive better client experiences and engagement and deliver transparency and accountability to brands.

2020-Sep: Adform introduced FLOW, a new product suite. The new platform offers DSP, DMP, SSP, DCO, and ad servers and provides its users to secure significantly stronger results.

Scope of the Study

Market Segments covered in the Report:

By Channel

• Video
• Display
• Mobile
• Others

By Type

• Full/Managed Service
• Self Service

By Geography

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
• LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Companies Profiled

• Google LLC (Alphabet Inc.)
• Amazon.com, Inc.
• Adobe, Inc.
• The TradeDesk, Inc
• MediaMath Inc.
• Adform
• Microsoft Corporation (Xandr)
• SmartyAds
• Gourmet Ads
• Basis Technologies

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• Highest number of market tables and figures
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Table of Contents

Chapter 1. Market Scope & Methodology

• 1.1 Market Definition
• 1.2 Objectives
• 1.3 Market Scope
• 1.4 Segmentation
  • 1.4.1 Global Demand Side Platform Market, by Channel
  • 1.4.2 Global Demand Side Platform Market, by Type
  • 1.4.3 Global Demand Side Platform Market, by Geography
• 1.5 Methodology for the research

Chapter 2. Market at a Glance

• 2.1 Key highlights

Chapter 3. Market Overview

• 3.1 Introduction
  • 3.1.1 Overview
    • 3.1.1.1 Market Composition and Scenario
• 3.2 Key Factors Impacting the Market
  • 3.2.1 Market Drivers
  • 3.2.2 Market Restraints
• 3.3 Porter Five Forces Analysis

Chapter 4. Strategies Deployed in Demand Side Platform

Chapter 5. Global Demand Side Platform Market by Channel

• 5.1 Global Video Market by Region
• 5.2 Global Display Market by Region
• 5.3 Global Mobile Market by Region
• 5.4 Global Others Market by Region

Chapter 6. Global Demand Side Platform Market by Type

• 6.1 Global Full/Managed Service Market by Region
• 6.2 Global Self Service Market by Region

Chapter 7. Global Demand Side Platform Market by Region

• 7.1 North America Demand Side Platform Market
  • 7.1.1 North America Demand Side Platform Market by Channel
    • 7.1.1.1 North America Video Market by Country
    • 7.1.1.2 North America Display Market by Country
    • 7.1.1.3 North America Mobile Market by Country
    • 7.1.1.4 North America Others Market by Country
  • 7.1.2 North America Demand Side Platform Market by Type
    • 7.1.2.1 North America Full/Managed Service Market by Country
    • 7.1.2.2 North America Self Service Market by Country
  • 7.1.3 North America Demand Side Platform Market by Country
    • 7.1.3.1 US Demand Side Platform Market
      • 7.1.3.1.1 US Demand Side Platform Market by Channel
      • 7.1.3.1.2 US Demand Side Platform Market by Type
    • 7.1.3.2 Canada Demand Side Platform Market
      • 7.1.3.2.1 Canada Demand Side Platform Market by Channel
      • 7.1.3.2.2 Canada Demand Side Platform Market by Type
    • 7.1.3.3 Mexico Demand Side Platform Market
      • 7.1.3.3.1 Mexico Demand Side Platform Market by Channel
      • 7.1.3.3.2 Mexico Demand Side Platform Market by Type
    • 7.1.3.4 Rest of North America Demand Side Platform Market
      • 7.1.3.4.1 Rest of North America Demand Side Platform Market by Channel
      • 7.1.3.4.2 Rest of North America Demand Side Platform Market by Type
• 7.2 Europe Demand Side Platform Market
  • 7.2.1 Europe Demand Side Platform Market by Channel
    • 7.2.1.1 Europe Video Market by Country
    • 7.2.1.2 Europe Display Market by Country
    • 7.2.1.3 Europe Mobile Market by Country
    • 7.2.1.4 Europe Others Market by Country
  • 7.2.2 Europe Demand Side Platform Market by Type
    • 7.2.2.1 Europe Full/Managed Service Market by Country
    • 7.2.2.2 Europe Self Service Market by Country
  • 7.2.3 Europe Demand Side Platform Market by Country
    • 7.2.3.1 Germany Demand Side Platform Market
      • 7.2.3.1.1 Germany Demand Side Platform Market by Channel
      • 7.2.3.1.2 Germany Demand Side Platform Market by Type
    • 7.2.3.2 UK Demand Side Platform Market
      • 7.2.3.2.1 UK Demand Side Platform Market by Channel
      • 7.2.3.2.2 UK Demand Side Platform Market by Type
    • 7.2.3.3 France Demand Side Platform Market
      • 7.2.3.3.1 France Demand Side Platform Market by Channel
      • 7.2.3.3.2 France Demand Side Platform Market by Type
    • 7.2.3.4 Russia Demand Side Platform Market
      • 7.2.3.4.1 Russia Demand Side Platform Market by Channel
      • 7.2.3.4.2 Russia Demand Side Platform Market by Type
    • 7.2.3.5 Spain Demand Side Platform Market
      • 7.2.3.5.1 Spain Demand Side Platform Market by Channel
      • 7.2.3.5.2 Spain Demand Side Platform Market by Type
    • 7.2.3.6 Italy Demand Side Platform Market
      • 7.2.3.6.1 Italy Demand Side Platform Market by Channel
      • 7.2.3.6.2 Italy Demand Side Platform Market by Type
    • 7.2.3.7 Rest of Europe Demand Side Platform Market
      • 7.2.3.7.1 Rest of Europe Demand Side Platform Market by Channel
      • 7.2.3.7.2 Rest of Europe Demand Side Platform Market by Type
• 7.3 Asia Pacific Demand Side Platform Market
  • 7.3.1 Asia Pacific Demand Side Platform Market by Channel
    • 7.3.1.1 Asia Pacific Video Market by Country
    • 7.3.1.2 Asia Pacific Display Market by Country
    • 7.3.1.3 Asia Pacific Mobile Market by Country
    • 7.3.1.4 Asia Pacific Others Market by Country
  • 7.3.2 Asia Pacific Demand Side Platform Market by Type
    • 7.3.2.1 Asia Pacific Full/Managed Service Market by Country
    • 7.3.2.2 Asia Pacific Self Service Market by Country
  • 7.3.3 Asia Pacific Demand Side Platform Market by Country
    • 7.3.3.1 China Demand Side Platform Market
      • 7.3.3.1.1 China Demand Side Platform Market by Channel
      • 7.3.3.1.2 China Demand Side Platform Market by Type
    • 7.3.3.2 Japan Demand Side Platform Market
      • 7.3.3.2.1 Japan Demand Side Platform Market by Channel
      • 7.3.3.2.2 Japan Demand Side Platform Market by Type
    • 7.3.3.3 India Demand Side Platform Market
      • 7.3.3.3.1 India Demand Side Platform Market by Channel
      • 7.3.3.3.2 India Demand Side Platform Market by Type
    • 7.3.3.4 South Korea Demand Side Platform Market
      • 7.3.3.4.1 South Korea Demand Side Platform Market by Channel
      • 7.3.3.4.2 South Korea Demand Side Platform Market by Type
    • 7.3.3.5 Singapore Demand Side Platform Market
      • 7.3.3.5.1 Singapore Demand Side Platform Market by Channel
      • 7.3.3.5.2 Singapore Demand Side Platform Market by Type
    • 7.3.3.6 Malaysia Demand Side Platform Market
      • 7.3.3.6.1 Malaysia Demand Side Platform Market by Channel
      • 7.3.3.6.2 Malaysia Demand Side Platform Market by Type
    • 7.3.3.7 Rest of Asia Pacific Demand Side Platform Market
      • 7.3.3.7.1 Rest of Asia Pacific Demand Side Platform Market by Channel
      • 7.3.3.7.2 Rest of Asia Pacific Demand Side Platform Market by Type
• 7.4 LAMEA Demand Side Platform Market
  • 7.4.1 LAMEA Demand Side Platform Market by Channel
    • 7.4.1.1 LAMEA Video Market by Country
    • 7.4.1.2 LAMEA Display Market by Country
    • 7.4.1.3 LAMEA Mobile Market by Country
    • 7.4.1.4 LAMEA Others Market by Country
  • 7.4.2 LAMEA Demand Side Platform Market by Type
    • 7.4.2.1 LAMEA Full/Managed Service Market by Country
    • 7.4.2.2 LAMEA Self Service Market by Country
  • 7.4.3 LAMEA Demand Side Platform Market by Country
    • 7.4.3.1 Brazil Demand Side Platform Market
      • 7.4.3.1.1 Brazil Demand Side Platform Market by Channel
      • 7.4.3.1.2 Brazil Demand Side Platform Market by Type
    • 7.4.3.2 Argentina Demand Side Platform Market
      • 7.4.3.2.1 Argentina Demand Side Platform Market by Channel
      • 7.4.3.2.2 Argentina Demand Side Platform Market by Type
    • 7.4.3.3 UAE Demand Side Platform Market
      • 7.4.3.3.1 UAE Demand Side Platform Market by Channel
      • 7.4.3.3.2 UAE Demand Side Platform Market by Type
    • 7.4.3.4 Saudi Arabia Demand Side Platform Market
      • 7.4.3.4.1 Saudi Arabia Demand Side Platform Market by Channel
      • 7.4.3.4.2 Saudi Arabia Demand Side Platform Market by Type
    • 7.4.3.5 South Africa Demand Side Platform Market
      • 7.4.3.5.1 South Africa Demand Side Platform Market by Channel
      • 7.4.3.5.2 South Africa Demand Side Platform Market by Type
    • 7.4.3.6 Nigeria Demand Side Platform Market
      • 7.4.3.6.1 Nigeria Demand Side Platform Market by Channel
      • 7.4.3.6.2 Nigeria Demand Side Platform Market by Type
    • 7.4.3.7 Rest of LAMEA Demand Side Platform Market
      • 7.4.3.7.1 Rest of LAMEA Demand Side Platform Market by Channel
      • 7.4.3.7.2 Rest of LAMEA Demand Side Platform Market by Type

Chapter 8. Company Profiles

• 8.1 Google LLC (Alphabet Inc.)
  • 8.1.1 Company Overview
  • 8.1.2 Financial Analysis
  • 8.1.3 Segmental and Regional Analysis
  • 8.1.4 Research & Development Expense
  • 8.1.5 Recent strategies and developments:
    • 8.1.5.1 Partnerships, Collaborations, and Agreements:
  • 8.1.6 SWOT Analysis
• 8.2 Amazon.com, Inc.
  • 8.2.1 Company Overview
  • 8.2.2 Financial Analysis
  • 8.2.3 Segmental Analysis
  • 8.2.4 SWOT Analysis
• 8.3 Adobe, Inc.
  • 8.3.1 Company Overview
  • 8.3.2 Financial Analysis
  • 8.3.3 Segmental and Regional Analysis
  • 8.3.4 Research & Development Expense
  • 8.3.5 SWOT Analysis
• 8.4 The TradeDesk, Inc
  • 8.4.1 Company Overview
  • 8.4.2 Financial Analysis
  • 8.4.3 Recent strategies and developments:
    • 8.4.3.1 Partnerships, Collaborations, and Agreements:
    • 8.4.3.2 Product Launches and Product Expansions:
  • 8.4.4 SWOT Analysis
• 8.5 MediaMath Inc.
  • 8.5.1 Company Overview
  • 8.5.2 Recent strategies and developments:
    • 8.5.2.1 Partnerships, Collaborations, and Agreements:
  • 8.5.3 SWOT Analysis
• 8.6 Adform
  • 8.6.1 Company Overview
  • 8.6.2 Financial Analysis
  • 8.6.3 Products and Regional Analysis
  • 8.6.4 Research & Development Expenses
  • 8.6.5 Recent strategies and developments:
    • 8.6.5.1 Partnerships, Collaborations, and Agreements:
    • 8.6.5.2 Product Launches and Product Expansions:
  • 8.6.6 SWOT Analysis
• 8.7 Microsoft Corporation (Xandr)
  • 8.7.1 Company Overview
  • 8.7.2 Financial Analysis
  • 8.7.3 Segmental and Regional Analysis
  • 8.7.4 Research & Development Expenses
  • 8.7.5 SWOT Analysis
• 8.8 SmartyAds
  • 8.8.1 Company Overview
  • 8.8.2 Recent strategies and developments:
    • 8.8.2.1 Partnerships, Collaborations, and Agreements:
  • 8.8.3 SWOT Analysis
• 8.9 Gourmet Ads
  • 8.9.1 Company Overview
  • 8.9.2 SWOT Analysis
• 8.10. Basis Technologies
  • 8.10.1 Company Overview

Chapter 9. Winning Imperatives - Global Demand Side Platform Market