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市場調査レポート
商品コード
1292501
グルテンフリーオーツの世界市場規模、シェア、産業動向分析レポート製品タイプ別(ロールドオーツ、インスタントオーツ、スチールカットオーツ)、フレーバー別(アンフレーバー、フレーバー)、流通チャネル別、地域別展望・予測、2023~2029年Global Gluten-free Oats Market Size, Share & Industry Trends Analysis Report By Product Type (Rolled Oats, Instant Oats, and Steel-Cut Oats), By Flavor (Unflavored, and Flavored), By Distribution Channel, By Regional Outlook and Forecast, 2023 - 2029 |
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グルテンフリーオーツの世界市場規模、シェア、産業動向分析レポート製品タイプ別(ロールドオーツ、インスタントオーツ、スチールカットオーツ)、フレーバー別(アンフレーバー、フレーバー)、流通チャネル別、地域別展望・予測、2023~2029年 |
出版日: 2023年05月31日
発行: KBV Research
ページ情報: 英文 197 Pages
納期: 即納可能
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グルテンフリーオーツ市場規模は、2029年には3億3,440万米ドルに達し、予測期間中にCAGR7.3%の市場成長率で上昇すると予測されています。
しかし、寛解期にあるセリアック病患者のみ、それも適量であれば、オーツ麦の摂取が推奨されています。オート麦の種類によっては、セリアック病患者にとって免疫原性(毒性)があることが議論されており、オート麦のタンパク質に対して好ましくない免疫学的反応を起こす人もいます。オーツ麦の食用に関連したネガティブな免疫学的反応や、抗組織トランスグルタミナーゼ自己抗体が上昇した場合には、オーツ麦を食事から排除する必要があります。このため、その摂取が制限され、市場の拡大が制限されることになります。
製品タイプの展望
製品タイプに基づき、グルテンフリーオーツ市場は、ロールドオーツ、スチールカットオーツ、インスタントオーツに区分されます。ロールオーツセグメントは、2022年に最大の収益シェアでグルテンフリーオーツ市場を独占しました。これは、重要な地域でロールオーツの生産と消費が増加しているためです。オートミールの朝食ボウル、焼き料理、その他のレシピでは、調理が簡単なロールドオーツが求められています。また、多忙なライフスタイルが一般的になるにつれ、消費者は料理や食品の準備に便利で適応性のあるアイテムを求めており、これがこのセグメントの成長を促進すると予想されます。
フレーバーの展望
グルテンフリーオーツ市場は、フレーバーによって、フレーバー付きとノンフレーバーに分けられます。2022年のグルテンフリーオーツ市場では、フレーバーセグメントがかなりの収益シェアを獲得しました。これは、食物繊維とタンパク質が豊富で、調理が簡単で、さまざまなフレーバーで利用できるためです。市場関係者は、アップルシナモン、ブルーベリー、メープルブラウンシュガーなど、消費者の需要を満たすために新しいフレーバーや組み合わせを継続的に発表しています。また、eコマースの台頭により、さまざまなフレーバーのオーツをさまざまなブランドから購入することが容易になったことも、このセグメントの成長を後押ししています。
流通チャネルの展望
グルテンフリーオーツ市場は、流通チャネル別に、スーパーマーケット&ハイパーマーケット、コンビニエンスストア、オンラインストア、その他(専門店)に分類されます。2022年のグルテンフリーオーツ市場では、スーパーマーケット&ハイパーマーケット部門が最大の収益シェアを示しました。これは、メーカーが製品の品質や風味を向上させるため、また、グルテンフリーのオーツ麦を使った斬新な製品を生み出すために研究開発に投資していることに起因しています。その結果、マンチー、グラノーラ、ブレックファストシリアルなど、グルテンフリーのオーツ麦をベースにした新製品が登場し、消費者を引きつけてこの分野の成長を後押ししています。
地域別の展望
地域別に見ると、グルテンフリーオーツ市場は北米、欧州、アジア太平洋、LAMEAで分析されています。欧州地域は、2022年にグルテンフリーオーツ市場で最大の収益シェアを登録しました。これは、地域諸国がオーツ麦を含むグルテンフリー商品への大きな需要を示しており、グルテンフリーオーツ市場が大きいことに起因しています。欧州市場は、グルテン関連疾患の有病率の上昇、グルテンフリー食に対する消費者の意識の高まり、健康志向の拡大が牽引しています。
List of Figures
The Global Gluten-free Oats Market size is expected to reach $334.4 million by 2029, rising at a market growth of 7.3% CAGR during the forecast period.
Rolled oats are the majorly consumed gluten-free oats as these are simple to prepare. Thereby, Roalled Oats generated $169.4 million revenue in the market in 2022. Nowadays, wheat grain has been modified to produce crops that are more drought-resistant and bake easier, the incidence of gluten intolerance is rapidly increasing around the world. Because people are now consuming more wheat products than ever, stomachs have not adjusted to these changes as rapidly. Additionally, persons who constantly follow diets are vitamin deficient. They obstruct the body's capacity to control immunological cells. These eating plans prevent the immune system from fighting gluten irritants. Some of the factors impacting the market are the increasing popularity of veganism, health advantages associated with oats consumption, and limitation in oats consumption.
The majority of the world is transitioning towards diets based on plants. In recent years, the term vegan has shifted to plant-based, making this diet more appealing to a broader spectrum of individuals. Nowadays, it is so simple to locate plant-based substitutes for anything. Even more, restaurants offer or have raised the number of plant-based options and products on their menus. In comparison to enriched or refined carbohydrates, steel-cut or rolled oats (the kind that is unsweetened and unflavored) have a low glycemic index rating. Different studies have shown that They can avoid energy peaks and valleys. Slow-releasing carbs from oatmeal help manage blood sugar levels and maintain enduring energy. It is projected that these variables will hasten the expansion of the gluten-free oats market during the forecasted period.
However, only celiac disease patients who are in remission, and even then, only in moderation, are advised to consume oats. It has been discussed that some oat kinds can be immunogenic (toxic) to celiac patients, and some may experience unfavorable immunological reactions to oat proteins. Oat should be eliminated from the diet if a negative immunological reaction is linked to oat eating or if anti-tissue transglutaminase autoantibodies rise. This will limit their uptake, restricting market expansion.
Product Type Outlook
Based on product Type, the gluten-free oats market is segmented into rolled oats, steel-cut oats and instant oats. The rolled oats segment dominated the gluten-free oats market with maximum revenue share in 2022. This is due to the increased production and consumption of rolled oats in important regions. Oatmeal breakfast bowls, baked dishes, and other recipes call for rolled oats, which are simple to prepare. Also, consumers are looking for convenient and adaptable items to use in their cooking and food preparation as hectic lifestyles grow more common, which is expected to propel the segment's growth.
Flavor Outlook
On the basis of flavor, the gluten-free oats market is divided into flavored and unflavored. The flavored segment procured a substantial revenue share in the gluten-free oats market in 2022. This is because they are high in fiber & protein, simple to prepare, and available in various flavors. Market players are continuously introducing new flavors and combinations to fulfil consumer demand, like apple cinnamon, blueberry, and maple brown sugar. In addition, the rise of e-commerce has made it much easier for customers to purchase various flavored oats from various brands, which has fueled the segment's growth.
Distribution channel Outlook
By distribution channel, the gluten-free oats market is classified into supermarkets & hypermarkets, convenience stores, online retail and others (specialty stores). The supermarkets & hypermarkets segment witnessed the largest revenue share in the gluten-free oats market in 2022. This is due to the fact that manufacturers are making investments in research and development to enhance the quality and flavor of their products, as well as to create novel gluten-free oat-based products. This has resulted in the introduction of new gluten-free oat-based products, such as munchies, granola, and breakfast cereals, which have drawn consumers and fueled the segment's growth.
Regional Outlook
Region-wise, the gluten-free oats market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Europe region registered the maximum revenue share in the gluten-free oats market in 2022. This is owing to the significant market for gluten-free oats, with regional countries demonstrating significant demand for gluten-free goods, including oats. The European market is driven by the rising prevalence of gluten-related disorders, the growing consumer awareness of gluten-free diets, and the expanding health consciousness.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Bob's Red Mill Natural Foods, Inc., General Mills, Inc., PepsiCo, Inc. (The Quaker Oats Company), Thrive Market, Inc., B&G Foods, Inc., Cargill, Incorporated, Glebe Farm Foods Limited, Bakery On Main, Purely Elizabeth, LLC, and Nature's Path Foods, Inc.
Strategies Deployed in Gluten-Free Oats Market
Mar-2023: General Mills introduced Cheerios Oat Crunch Berry, a sweetened multigrain cereal. The cereal is a part of Cheerios product line. The cereal contains 29 grams of whole grain, 3 grams of dietary fiber, and 4 grams of protein.
Dec-2022: General Mills introduced Lucky Charms S'mores cereal and Hot Wheels Cereal to its cereal product offerings. The Lucky Charms S'mores cereal are chocolate-flavored cereals, and the Hot Wheels Cereal are fruity flavoured corn puff cereals, additionally, the hot wheels cereals allow the consumer to collect four different box styles and make cars by cutting materials.
Sep-2022: Quaker unveiled Quaker Oats Muesli, a ready-to-eat breakfast cereal. The new breakfast cereal contains nutrients of 5 grains, 22% fruit, seeds, and nuts. Quaker Oats Muesli is available in two variants, berries & seeds, and fruit & nut.
Aug-2022: Purely Elizabeth announced the launch of Superfood Cereal equipped with Vitamin D. The cereal is available in two variants, Honey Peanut Butter, and Vanilla Blueberry Almond, and is made of organic oats, sweetened with coconut sugar, and with no added artificial flavors.
Nov-2021: Nature's Path acquired Anita's Organic Mill, a Canada-based producer of grains and organic flours. This acquisition expands the acquiring company's brand portfolio. Further, the addition of Anita's Organic Mill complements Nature's Path aim to positively mold people's health through its organic products.
May-2021: General Mills launched Big G Instant Oatmeals. The recently launched oatmeals are available in various flavors, cinnamon toast crunch, Trix and cocoa puffs, and lucky charms.
Sep-2020: Glebe Farm Foods released PureOaty, an oat-based drink. The oat drink is made using the following ingredients, British gluten-free oats, sunflower oil, salt, and water. PureOaty is low in calories as well as sugar and is an alternative to dairy milk.
Feb-2019: Bakery On Main introduced an unsweetened version of the oatmeal cup. The unsweetened version is a part of the company's Organic Oats & Happiness Oatmeal Cups product range. This new version integrates organic ingredients like whole grain oats, quinoa, chia seeds, flax seeds, and amaranth, and is a great source of ALA, and fiber.
Market Segments covered in the Report:
By Product Type
By Flavor
By Distribution Channel
By Geography
Companies Profiled
Unique Offerings from KBV Research