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市場調査レポート
商品コード
1276498
パッケージサラダの世界市場規模、シェア、産業動向分析レポート:タイプ別(パッケージグリーン、パッケージキット)、加工別(従来型、オーガニック)、流通チャネル別、製品別、地域別展望と予測、2023~2029年Global Packaged Salad Market Size, Share & Industry Trends Analysis Report By Type (Packaged Greens and Packaged Kits), By Processing (Conventional and Organic), By Distribution Channel, By Product, By Regional Outlook and Forecast, 2023 - 2029 |
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パッケージサラダの世界市場規模、シェア、産業動向分析レポート:タイプ別(パッケージグリーン、パッケージキット)、加工別(従来型、オーガニック)、流通チャネル別、製品別、地域別展望と予測、2023~2029年 |
出版日: 2023年04月28日
発行: KBV Research
ページ情報: 英文 206 Pages
納期: 即納可能
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パッケージサラダ市場規模は、2029年には186億米ドルに達すると予測され、予測期間中のCAGRは7.8%の市場成長率で上昇すると予想されています。
同市場におけるパッケージサラダの売上は、多忙でストレスの多いライフスタイルを送る顧客の調理済み食品に対するニーズの高まりが主因となっています。完全な身体の健康を実現するために、人々はより健康的で栄養価の高い食品を求めるようになっています。また、健康的な食生活を送るというソーシャルメディア上のトレンドの高まりも、市場拡大を後押ししています。
葉物野菜はコレステロールを含まず、もともと低カロリーでナトリウムも少ないため、健康的な食生活を送る上で素晴らしい食材です。植物栄養素は、植物を保護する特別な物質であり、葉物野菜が提供する多くの健康上の利点の源となっています。これらの物質が健康的な食生活の構成要素であることは、一般的になってきています。植物栄養素に含まれるような抗酸化物質は、心臓病やがんを含む慢性疾患の予防に役立ちます。
COVID-19の影響分析
パッケージサラダ市場は、COVID-19の発生により悪影響を受けました。パンデミック期間中、パッケージサラダはパンデミック発生前より人気が低下しました。主な理由は、汚染されている可能性のある食品を食べたくないという人々の心理です。さらに、需要の減少により、多くのレストランがパッケージサラダの提供を中止しました。その結果、パッケージサラダを製造・販売する企業の利益は減少しました。家庭で料理を作ることへの世界の関心がかつてないほど高まっているため、COVID-19はパッケージサラダ市場にいくつかの機会を提供しています。このシナリオは、市場の前向きな見通しを維持すると思われます。
市場の成長要因
健康的で植物性の食事への関心の高まり
世界のパッケージサラダ市場は、オーガニック食品や飲食品の人気の高まりにより、今後数年間は幅広いビジネスチャンスが期待されます。この動向には、農薬、化学物質、添加物に関連するリスクに対する消費者の意識の高まりと、一人当たりの富の高さが寄与していると考えられます。さらに、ソーシャルメディアの導入により、外見的な美しさへの関心が高まっています。多くの消費者は、身体の健康を維持するためには、バランスのとれた食事と健康的な食習慣が重要だと考えています。サラダは、低脂肪でタンパク質が豊富な内容で食物繊維が豊富な食事という目標を達成するための最も効果的な食事であり、その結果、パッケージサラダの需要は今後数年間で大きく成長すると予想されます。
世界中で高まるビーガニズムの動向
菜食主義が最も環境に優しい選択肢であるように、植物に基づく食事は人間の生存を支えるための、より環境に優しい方法です。植物を中心とした食事は、肉や乳製品を中心とした食事に比べ、3分の1程度の土地しか必要としません。様々な環境問題や社会経済的な問題により、食糧や水不足が深刻化しているため、植物性食品の利用は世界中に広がっています。動物性食品を避けることは、食糧やその他の資源の使用を減らす最も簡単な方法の一つであるだけでなく、飢餓や貧困を助長する無駄な食料システムに反対する最も簡単な方法でもあります。菜食主義者の人気が高まるにつれ、パッケージサラダの市場も成長が見込まれます。
市場抑制要因
サラダの調理に従来の方法が好まれるようになった
サラダの人気は高まっており、その需要は拡大していますが、サラダの調理方法にはいくつかの欠点があります。ひとつは、包装に無駄が多いことです。包装は資源を浪費し、より栄養価が高く、環境に優しい食品を作るために使用できるスペースを占有します。また、パッケージ入りのサラダは多くの人にとって便利ですが、一方で、味気なく魅力的でないと感じる人もいます。このような理由から、パッケージサラダの代わりに自家製サラダを選ぶ消費者が多く、パッケージサラダ市場の成長を阻害しています。
製品の展望
パッケージサラダ市場は、製品別にベジタリアンとノンベジタリアンに分類されます。2022年のパッケージサラダ市場では、ノンベジタリアンのセグメントがかなりの収益シェアを占めています。非ベジタリアンパッケージサラダの需要は、理想的な体型や体型を実現するために、消費者がタンパク質を多く含む食事に関心を移すようになったことが影響しています。このような製品メーカーは、現代人の活動的なライフスタイルに合わせた健康的な選択肢として、自社製品を頻繁に宣伝しています。ノンベジタリアンパックサラダでは、白鶏の肉が最もよく利用される食材の一つです。
加工の展望
パッケージサラダの市場は、加工別にオーガニックとコンベンショナルに分類されます。オーガニックセグメントは、2022年のパッケージドサラダ市場で顕著な収益シェアを記録しました。化学物質を含まないなど、有機農法で作られた食品の利点が消費者に認知されるようになり、市場が拡大しています。有機加工を施したパッケージサラダは、正規の機関や団体が適切に認証しています。有機加工されたパッケージサラダは、合成的に生産された商品とは異なる基準を遵守する必要があります。米国のオーガニック規制を満たすため、パックサラダのラベルにUSDAオーガニックラベルを貼る必要があります。
タイプ別展望
タイプ別では、パッケージドサラダ市場は、パッケージドグリーンとパッケージドキットに分けられます。2022年には、パッケージドグリーンセグメントがパッケージドサラダ市場を独占し、最大の収益シェアを獲得しました。味付けなし、ドレスなし、ソースなしの味わいのため、パッケージドグリーンは人気を博しています。生パッケージサラダの消費者需要の高まりにより、既存ベンダーや新規参入業者からいくつかの新製品が市場に投入されています。さらに、過剰なカロリー、砂糖、脂肪の摂取を減らすために、世界中の人々がパッケージド・グリーンをより頻繁に採用するようになっています。
流通チャネルの展望
流通チャネルに基づき、パッケージサラダ市場はオンラインとオフラインに区分されます。2022年、オフラインセグメントは、パッケージサラダ市場で最大の収益シェアを記録しました。多くの顧客がスーパーマーケットやハイパーマーケットでパッケージサラダを購入するのは、オーガニックキットを含む豊富な選択肢があるためです。さらに、コンビニエンスストア、ドルショップ、バーゲンショップでもパッケージサラダが販売されています。スーパーマーケットやハイパーマーケットは、商品の重要な世界な流通経路です。スーパーマーケットでの注文は、食料品店での注文よりも多い傾向があります。スーパーマーケットでは、ブランドはより多くの消費者にアクセスできるため、売上を向上させることができ、食料品店では、ブランドが顧客重視の戦略を維持するのに役立つ。
地域別展望
地域別に見ると、パッケージサラダ市場は北米、欧州、アジア太平洋、ラテンアメリカ・中東・アフリカの4地域で分析されています。北米地域は、2022年に最も高い収益シェアを獲得し、パッケージサラダ市場を牽引しました。同地域における栄養価の高い食品への需要は、肥満などの健康に関連する顧客の懸念の高まりによってもたらされています。人々が便利でオーガニックな、健康に良い様々な食品を求める中、パッケージサラダは北米で高い需要があります。有害な合成化学物質や農薬が含まれていないため、消費者は有機食品を選んでいます。
List of Figures
The Global Packaged Salad Market size is expected to reach $18.6 billion by 2029, rising at a market growth of 7.8% CAGR during the forecast period.
The packaged salad consists raw and green vegetables & fruits with salad dressing oils and sauces, packaged in pouches for convenient use. These salads also come with meat and seafood to boost their nutritious value. Preparing a salad takes a lot of time because it involves collecting various ingredients, cleaning, chopping, and dressing. Therefore, the salad that has been packaged since it requires no preparation time is becoming quite popular worldwide.
Salads are widely consumed as sides and appetizers due to their high protein and fiber, low-fat, and satiating nature. Furthermore, due to their growing health awareness and desire to improve their fitness, consumers have extensively embraced the consumption of salads packed with nutrients regularly. In addition, the availability of various packed salads, like caesar salads, fruit salads, green salads, and pasta salads, to enhance bodily function has contributed to the market's expansion.
Sales of packaged salads in the market have been primarily driven by customers' increased need for prepared foods due to their busy and stressful lifestyles. In order to achieve complete physical wellness, people are looking for healthier and more nourishing food products. In order to support market expansion, they were also prodded to move to such convenient packed salads by the growing social media trend of adopting a healthy diet pattern.
Because they don't contain cholesterol and are already naturally low in calories and sodium, leafy vegetables make a fantastic addition to a healthy diet. Phytonutrients, special substances that offer plant protection, are the source of many health advantages that leafy greens offer. It is becoming more common knowledge that these substances are a component of a healthy diet. Antioxidants, such as those found in phytonutrients, aid in the prevention of chronic diseases, including heart disease and cancer.
COVID-19 Impact Analysis
The packaged salad market has been adversely affected by the COVID-19 outbreak. Salads in packages were less popular during the pandemic period than they were before the pandemic outbreak. The main reason is people's reluctance to eat food that might be tainted. Furthermore, many restaurants discontinued serving packaged salads due to declining demand. Profits declined for companies that produce and sell packaged salads as a result of this. Due to the unprecedented global interest in preparing food at home, COVID-19 has provided a few opportunities for the packaged salad market. This scenario is likely to maintain positive market prospects.
Market Growth Factors
Rising interest in healthy and plant-based diets
The market for packaged salads worldwide is expected to have a wide range of opportunities in the coming years due to the growing popularity of organic foods and beverages. Increased consumer awareness of the risks associated with pesticides, chemicals, and additives and high per capita wealth can be credited with this trend. Furthermore, introducing social media has increased interest in improving one's physical appearance. Most consumers believe that a balanced diet and healthy eating habits are important for maintaining physical health. Salads are the most effective meal for achieving their goal of a fiber-rich diet with low-fat and protein-enriched contents, and as a result, the demand for packaged salads is expected to grow significantly in the next years.
Growing trend of veganism across the globe
Plant-based diets are the more environmentally friendly way to support human existence, just as veganism is the most environmentally friendly option. A diet based on plants needs only one-third the amount of land as one based on meat and dairy. The use of plant-based foods is spreading over the world due to the growing food and water shortages brought on by a variety of environmental & socioeconomic issues. Not only is avoiding animal products one of the simplest ways to reduce one's use of food and other resources, but it is also the simplest way to oppose wasteful food systems that encourage starvation and poverty. As the popularity of vegan diets grows, the market for packaged salads will witness growth prospects.
Market Restraining Factors
More preference to conventional method to prepare salads
The demand for salads has expanded due to their rising popularity, but there are certain drawbacks to how they are prepared. One is that packaging often results in waste. All of that packaging wastes resources and takes up space that could be used to make more nutrient-dense, ecologically friendly food. In addition, salads that come in packages are convenient for many people, but others find them bland and unappealing. Due to all this, several consumers opt for homemade salads instead of going for packaged ones which is impeding the growth of packaged salads market.
Product Outlook
Based on product, the packaged salad market is characterized into vegetarian and non-vegetarian. The non-vegetarian segment covered a considerable revenue share in the packaged salad market in 2022. The demand for non-vegetarian packaged salads has been influenced by consumers' shifting attention to diets high in protein to achieve the ideal body shape or figure. Such product manufacturers frequently promote their goods as a healthy option for the active lifestyle of people nowadays. In non-vegetarian packed salads, white chicken flesh is one of the most often utilized ingredients.
Processing Outlook
On the basis of processing, the packaged salad market is classified into organic and conventional. The organic segment recorded a remarkable revenue share in the packaged salads market in 2022. The market is expanding as consumers become more aware of the advantages of organically farmed food, such as its chemical-free nature. A legitimate authority or body has properly certified the packaged salads that have undergone organic processing. Organically processed packaged salads must adhere to different standards than synthetically produced goods. The packed organic salad needs to bear a USDA organic label to meet US organic regulations.
Type Outlook
By type, the packaged salad market is divided into packaged greens and packaged kits. In 2022, the packaged greens segment dominated the packaged salad market with the maximum revenue share. Due to their unseasoned, undressed, and unsauced flavor, packaged greens are gaining popularity. Several new products have been introduced in the market by established vendors and newcomers due to rising consumer demand for raw packaged salads. Furthermore, in an effort to consume fewer excess calories, sugar, and fat, people from all around the world are adopting packaged greens more often.
Distribution Channel Outlook
Based on distribution channel, the packaged salad market is segmented into online and offline. In 2022, the offline segment registered the largest revenue share in the packaged salad market. Many customers buy packaged salad from supermarkets and hypermarkets since they have plenty of choices, including organic kits. Additionally, packaged salads are sold in convenience stores, dollar stores, and bargain shops. Supermarkets & hypermarkets are important global distribution outlets for goods. Orders in supermarkets tend to be bigger than at grocery stores. Supermarkets give brands access to a significantly larger consumer base, allowing them to improve sales, while grocery stores assist brands in maintaining a customer-focused strategy.
Regional Outlook
Region wise, the packaged salad market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region led the packaged salad market by generating the highest revenue share in 2022. The demand for nutritious foods in the region is being driven by customers' rising health-related concerns, like obesity. As people seek a variety of convenient, organic, and healthful food, packaged salad is in high demand in North America. Since they don't contain any hazardous synthetic chemicals or pesticides, consumers choose organic food products.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Dole plc, Bonduelle S.A., Fresh Del Monte Produce Inc. (Mann Packing Co., Inc.), BrightFarms, Inc. (Cox Enterprises Inc.), Taylor Fresh Foods, Fresh Express, Incorporated (Chiquita Brands International Sarl), Misionero, Gotham Greens Holdings, LLC and Organicgirl, LLC.
Strategies deployed in Packaged Salad Market
Apr-2023: Dole Fresh Vegetables introduces five new on-trend flavour varieties to its popular DOLE Chopped Salad Kit product line. In addition to the breakout new flavours, the new kits feature a new package Dole Fresh Vegetables released five latest variations to its DOLE Chopped Salad Kit portfolio. 5 new DOLE Chopped Kits incorporate Roadhouse BBQ, Chophouse Crunch, Hibachi Miso, Everything Caesar, and Crunchy Taco. DOLE Everything Caesar Chopped Kit-a fresh revelation on the classic Caesar, including nutrition involved in chopped kale and broccoli alongside garlic crouton crumbles, shredded Parmesan, and everything seasoning. DOLE Crunchy Taco Chopped Kit- Taco salad with its crunchiness and flavourful birria, style tacos, a blend of creamy thick-cut cheddar and cheesy tortilla chips with savoury Smokey Birria Taco dressing. DOLE Roadhouse BBQ Chopped Kit-inspired by Texas-style roadhouse with the addition of crispy onion strings, crispy dillies, and chopped greens. DOLE Hibachi Miso Chopped Kit-a v brant blend of crunchy cashews, chopped almonds, crispy wonton strips with sesame flavours of Japanese Miso dressing.
Apr-2023: Taylor Farms released mini chopped salad kits incorporating Nashville Hot Mini Chopped Salad Kit, Green Goddess Ranch Mini Chopped Salad Kit, Pizza Ranch Mini Chopped Salad Kit, Citrus Crunch Mini Chopped Salad Kit, and Caesar Mini Chopped Salad Kit. The Mini Chopped Kit brings the savoury and spicy twist of the hot sauce connected with a classic Nashville hot chicken recipe redefining the salad form, the flavours of pizza with little carbs, a blend of red and savoy cabbage, green leaf lettuce, shredded broccoli, carrot, and green onion besides diced almonds, crunchy cheese, and garlic crouton crumbles, parmesan cheese.
Mar-2023: BrightFarms opened four new regional greenhouse hubs for delivering sustainably harvested leafy greens to many customers all over the Eastern and Central U.S. The new openings would meet the rising demands of customers and provide them fresh, and clean leafy salads.
Oct-2022: Fresh Express launched three latest products in its portfolio of chopped salad kits-Twisted Caesar Lemon Caesar, Twisted Caesar Pesto Caesar, and Mexican Style and Butter Supreme. Lemon Caesar and Pesto Caesar would be the additions to the Fresh Express Twisted Caesar Chopped Salad Kits range, integrating the powers of flavorful twist, crisp iceberg and green leaf lettuce, slivered carrots, and shredded red cabbage decorated with roasted pumpkin seeds, cheddar cheese tortilla strips, crumbled cotija cheese, and a cheesy sweet tomatillo dressing, tasty and colorful mixture of green butter lettuce, red butter lettuce, radicchio, and baby chard with a rich source of vitamin K and vitamin A.
Sep-2022: Dole Food Company announced the launch of three new kits namely DOLE Chopped Tropical Thai Salad Kit, DOLE Chopped Maple Pecan Salad Kit, and DOLE Chopped Double Dill Salad Kit with no added flavours and artificial colours that are an addition to the DOLE Chopped. The new additions would be a combination of fresh chopped DOLE lettuces, vegetables, and toppings with dressings to enhance the flavours.
Feb-2022: BrightFarms unveiled Salad Kits namely, Crunch Kits, a superior quality salad kit available in two diverse varieties, Chickpea Caesar-a delicious twist on a culinary classic, and Sunny Bacon-a savoury salad with crispy chickpeas, natural quinoa toppings, shaved parmesan, garlic crouton crumbles, and paired with a vegan Caesar dressing. Crunch Kits would deliver fresh, flavourful, premium toppings that are sustainably harvested salad greens.
Dec-2021: Taylor Farms took over Curation Foods' fresh packaged salads, green beans, and fresh-cut vegetable business from Landec Corporation. The assets incorporate the Eat Smart brand and production facilities located in Guadalupe, California, and Bowling Green, Ohio. The inclusion of Curation Foods' packaged salad and fresh-cut vegetable business would facilitate the Taylor Farms Retail Division to fulfil consumers' rising requirements for chopped salads and fresh-cut vegetables.
Apr-2021: Fresh Express introduced three latest salad kit flavours in Canada namely Twisted Caesar Classic Caesar and Twisted Caesar Asian Caesar Chopped Salad Kits and an Italian Balsamic Salad Kit. The Fresh Express Salad Kits would provide quickly made nutritious meals. Twisted Caesar Asian Caesar, Asian-inspired flavours such as sweet pineapple, ginger, and black sesame seeds intensify iceberg and green leaf lettuce salad, grated Parmesan cheese, and a creamy Asian Caesar dressing, whereas Italian Balsamic-Fresh iceberg and green leaf lettuce, radicchio tossed with a White Balsamic Vinaigrette, focaccia croutons, and an Italian three-cheese mixture, while Twisted Caesar Classic Caesar would be a unification of Cracked pepper, herbed seasoned croutons, grated Parmesan cheese and a creamy Parmesan Caesar dressing top crisp iceberg and green leaf lettuce enhancing the flavours.
Mar-2021: Gotham Greens expanded its geographical footprint by building a greenhouse in California near the University of California-Davis. This expansion aimed to build a Controlled Environment Agriculture Consortium to support and improve the indoor farming industry, enhance fresh produce on less land and create new jobs for Californians.
Feb-2021: Fresh Del Monte Produce expanded its geographical footprint by opening a new facility in California. The new facility would be a 130,000-square-foot site located in the Gonzales constructed for the distribution of fresh vegetables and fruit, coleslaw, and Mann's range of Nourish Bowl salads to the US customers.
Jan-2021: Fresh Del Monte Produce expanded its geographical footprint by opening a new facility in California. The new facility would be a 130,000-square-foot site located in the Gonzales constructed for the distribution of fresh vegetables and fruit, coleslaw, and Mann's range of Nourish Bowl salads to the US customers.
Market Segments covered in the Report:
By Type
By Processing
By Distribution Channel
By Product
By Geography
Companies Profiled
Unique Offerings from KBV Research