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市場調査レポート
商品コード
1261352
ゲーミングキーボードの世界市場規模、シェア、産業動向分析レポート:流通チャネル別、製品タイプ別(メカニカル、メンブレン)、接続タイプ別(有線、無線)、価格帯別、地域別展望と予測、2022~2028年Global Gaming Keyboard Market Size, Share & Industry Trends Analysis Report By Distribution Channel, By Product Type (Mechanical, and Membrane), By Connectivity Type (Wired, and Wireless), By Price point, By Regional Outlook and Forecast, 2022 - 2028 |
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ゲーミングキーボードの世界市場規模、シェア、産業動向分析レポート:流通チャネル別、製品タイプ別(メカニカル、メンブレン)、接続タイプ別(有線、無線)、価格帯別、地域別展望と予測、2022~2028年 |
出版日: 2023年03月31日
発行: KBV Research
ページ情報: 英文 244 Pages
納期: 即納可能
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ゲーミングキーボードの市場規模は、2028年には40億米ドルに達すると予測され、予測期間中にCAGR9.0%の市場成長率で上昇すると予想されています。
よく使うキー配列の追加キーは、ユーザー設定も可能です。最も重要な要素は、キースイッチの速度です。作動距離」とは、回路と電気的に接触する前にキーを押すのに必要な圧力のことです。距離が短ければ短いほど、キーは素早く反応します。
例えば、一般的なメカニカルキーの作動点は2ミリですが、他のキーボードでは0.4ミリです。ゲーミング周辺機器やデバイスと連携し、十分なパフォーマンスを発揮するためには、高度なソフトウェア、ハードウェア、 促進要因が必要です。市場関係者は、最高のパフォーマンスとさまざまな機能を備えた高度なゲーミングキーボードをユーザーに提供し、素晴らしいゲーム体験を提供するために努力しています。
COVID-19の影響度分析
COVID-19の時の政府の封鎖は、インターネットとオフラインのゲーム業界の市場構築を後押ししました。COVID-19のパンデミックが世界経済に大きな悪影響を与えたにもかかわらず、ゲーム業界は驚異的な成長を続けました。さらに、世界中の人々がオフラインとオンラインのゲームに投資し始めたため、ロックダウン中にプレイヤーが大幅に増加しました。その結果、ソニーやテンセントなどのビデオゲーム開発会社は、パンデミック時に売上を伸ばしました。このため、パンデミックの初期段階では、市場の成長率は低下しましたが、より多くの人々がゲームに慣れ親しむようになると、市場は拡大しはじめました。
市場成長要因
Eスポーツとゲームの世界の成長
この10年間、eスポーツとゲーム産業が大きく成長したため、世界中で多くのeスポーツ選手権が設立されました。電子ゲーム業界に人を呼び込むために、多くの企業や事業者がeスポーツリーグのチーム結成を支援しました。また、eスポーツコンテストのイントロダクションより、若者はゲームを職業とすることに意欲を示し、電子ゲームの認知度が高まっています。その結果、ゲームの人気が高まり、キーボードやマウスなどのゲーム周辺機器の売上が増加しました。
技術やコンテンツの改良、新規性の導入。
ゲーミングビジネスは、技術の発展とともに、常に最高で最新の素材をお客様に提供することに躍起になっています。21世紀に入ってから、グラフィックはますます独創的になっています。その結果、今日のゲームは最高の品質で、過去よりも高いフレームレートで機能するようになりました。ビジュアルの向上により、ゲームはよりリアルに見えるようになり、多くのゲームは驚くほどディテールが細かく、豊かで生き生きとした絵になっています。拡張現実(AR)と仮想現実(VR)の技術的なブレークスルーは、ゲーム技術産業の主な推進力となっています。ゲーミングキーボード市場は、新しく改良された技術やコンテンツの開発によって成長すると思われます。
市場の抑制要因
ゲーミングキーボードの生産が遅れているのは、原材料の不足と過疎地での入手ができないからだ
ゲーム機やパソコン、テクノロジーを駆使したゲーミングキーボードなど、ありふれた電子機器の入手が、深刻な半導体不足によって妨げられています。市場に十分な原材料が出回っていないため、主要ゲーム会社の生産目標は遅れ、新製品のイントロダクションも減少しています。NvidiaやAMDのような会社のゲーミングPCやハイエンドGPUは、COVID-19のパンデミックによって引き起こされた半導体の不足のために、数ヶ月間入手できないかもしれません。また、ゲーム用アクセサリーの最大手メーカーが、数年にわたる減産を宣言しました。世界市場でのゲーミングアクセサリーの不足により、売上が減少し、ゲーミングキーボードの需要も落ち込むと予想されます。
製品タイプの展望
製品タイプに基づき、ゲーミングキーボード市場はメカニカルとメンブレンの2つに分類されます。メンブレンセグメントは、2021年のゲーミングキーボード市場においてかなりの成長率を調達しました。メンブレンキーボードの構造で使用される材料は優しいものです。そのため、独特のクリック音も発生しません。キーボードの音が鳴り続けることで、ユーザーは余分な労力や煩わしさを感じることはないです。また、シンプルなデザインなので、キーを押すだけで簡単に入力できます。静音性に優れ、よりスピーディーなタイピングを可能にします。
価格帯の見通し
価格帯によって、ゲーミングキーボード市場は、低価格、中価格、高価格に分けられます。2021年のゲーミングキーボード市場では、高価格帯のセグメントが大きな収益シェアを記録しました。このセグメントは、高価格帯のキーボードがその多くの利点によりゲーマーに好まれているため、成長しています。ゲーミングキーボードの価格は、従来のキーボードに比べ、機能が追加されるにつれて上昇します。一流のゲーミングキーボードには、プロフェッショナルなユーザーのニーズを満たすために、正確なキー仕様に裏打ちされた部品が追加されています。
販売チャネルの展望
流通チャネルに基づき、ゲーミングキーボード市場はスーパーマーケット/ハイパーマーケット、専門店、eコマース、独立系小売店に区分されます。専門店セグメントは、2021年にゲーミングキーボード市場で最大の収益シェアを示しました。専門店の主な利点は、ゲーミングアクセサリーのいくつかのサブカテゴリに焦点を当てていることです。特定の製品ラインに集中することで、ビジネスオーナーやスタッフは、選択した専門分野での知識や独自性で能力を示し、尊敬を受けることができます。消費者が専門店を訪れるのは、その専門分野での品揃えが豊富なためです。
コネクティビティタイプの展望
接続タイプに基づき、ゲーミングキーボード市場は有線と無線に二分されます。2021年のゲーミングキーボード市場では、有線タイプが最も高い収益シェアを獲得しています。ゲーマーの数は増加傾向にあり、このセグメントの拡大を後押ししています。ゲーム用途に適しているため、プロゲーマーはしばしば有線キーボードを好みます。有線キーボードは、複雑なキーの組み合わせに敏感に反応し、遅延がないためです。有線キーボードは、電池交換や電池の消耗を気にすることなく、ゲームやタイピングができるため、ユーザーに好まれています。
地域別展望
地域別に見ると、ゲーミングキーボード市場は、北米、欧州、アジア太平洋、LAMEAで分析されています。アジア太平洋地域は、2021年のゲーミングキーボード市場で最大の収益シェアを記録しました。MMORPG(大規模多人数同時参加型オンラインロールプレイングゲーム)や競合オンラインゲームは、アジア太平洋地域、特に中国、日本、韓国でよく好まれています。PCやコンソールで使用でき、PCゲームが盛んな地域では価格が安いため、有線ゲーミングキーボードを選択する人が多いです。メーカー各社は、高品質な製品への需要の高まりに応え、手間のかからない接続やより良いゲーム体験を可能にするデュアルコネクションなどの機能を備えたキーボードを発表しています。
市場参入企業がとる主な戦略は、製品の発売です。カーディナルマトリックスに掲載された分析によると、ASUSTeK Computer, Inc.、Lenovo Group Limited、HP, Inc.がゲーミングキーボード市場の先陣を切っています。Corsair Gaming, Inc.、Razer, Inc.、Logitech International S.A.などの企業は、ゲーミングキーボード市場における主要な革新者の一人です。
List of Figures
The Global Gaming Keyboard Market size is expected to reach $4 billion by 2028, rising at a market growth of 9.0% CAGR during the forecast period.
A keyboard designed exclusively for gaming on computers is known as a gaming keyboard. Similar to an ultra-light gaming mouse with a perfect sensor or an e-sports gaming monitor with a high refresh rate, a gaming keyboard is a necessary piece of equipment for any gamer's setup because having one can offer the user an advantage over their opponents. In order to enhance the gaming experience, a decent gaming keyboard equips the conventional keyboard with cutting-edge functions.
This can be in terms of aesthetics and performance, such as RGB backlighting to make it easier to discern between keys during late-night gaming sessions and fast-actuation switches to quickly register inputs. With gaming keyboards, users can choose between mechanical and membrane switches. The mechanical keyboards for gamers have key switches that need fewer presses and speed up gameplay.
Additional keys for commonly used key sequences can also be user-configurable. The most crucial element is the speed of the key switch. The "actuation distance" is the pressure needed to push the key before it makes electrical contact with the circuit. The shorter the distance, the more quickly the key reacts.
For example, the actuation point of a typical mechanical key is 2 millimeters, while on other keyboards, it is 0.4 millimeters. It takes sophisticated software, hardware, and drivers to work with gaming peripherals and devices to provide adequate performance. Market players are working to offer users advanced gaming keyboards with peak performance and a variety of features to provide a great gaming experience.
COVID-19 Impact Analysis
The government's lockdown during COVID-19 helped the internet and offline gaming industries build their markets. Despite the COVID-19 pandemic having a significant negative impact on the worldwide economy, the gaming industry continued to grow at an astounding rate. Additionally, players increased significantly during the lockdown as people worldwide started investing in offline and online games. As a result, developers of video games like Sony, Tencent, and others saw increased sales during the pandemic. Therefore, during the initial phases of the pandemic, market growth declined, but as more people grew accustomed to gaming, the market began to expand.
Market Growth Factors
Growth of E-sports and gaming worldwide
Many e-sports championships have been established worldwide due to the e-sports and gaming industries' tremendous growth over the past ten years. In order to draw people into the electronic gaming industry, numerous corporations and businesses have stepped up and assisted in forming teams in various e-sports leagues. Young people have been motivated to pursue gaming as a career owing to the introduction of e-sports contests, which have raised awareness of electronic gaming. As a result, the popularity of gaming has increased, which has increased sales of gaming peripherals like keyboards and mouse.
Introduction of improved and novel technologies and content
The gaming business is always eager to provide its customers with the best and most recent material as technology develops. Graphics are becoming progressively more inventive in the twenty-first century. As a result, games today are of the greatest quality and function at higher frame rates than in the past. The improved visuals have helped the games look more realistic, and many of them have stunning detail and rich, lifelike pictures. Augmented reality (AR) and virtual reality (VR) technical breakthroughs are the primary drivers of the gaming technology industry. The gaming keyboard market will grow with the development of new and improved technology and content.
Market Restraining Factors
Slow production of gaming keyboards because of raw material shortage and unavailability of the device in underdeveloped regions
The availability of commonplace electronics like gaming consoles, computers, and technology-driven gaming keyboards has been impeded by a severe shortage of semiconductors. Since there aren't enough raw materials on the market, the main game companies' production goals have been delayed, and their introduction of new products has decreased. A gaming PC or high-end GPU from companies like Nvidia or AMD may not be available for months due to the shortage of semiconductors induced by the COVID-19 pandemic. Also, the biggest gaming accessory producers declared they would cut production over several years. Sales are anticipated to suffer, and the demand for gaming keyboards will suffer due to the lack of gaming accessories on the world market.
Product Type Outlook
Based on product type, the gaming keyboard market is categorized into mechanical and membrane. The membrane segment procured a considerable growth rate in the gaming keyboard market in 2021. The materials used in the construction of a membrane keyboard are gentle. It, therefore, doesn't produce the distinctive clicking noise either. The continual sound of the keyboard does not require the user to invest extra effort or annoyance. Its simplistic design makes it simple to push the keys and type. Although the keys are silent and enable speedier typing.
Price Point Outlook
On the basis of price point, the gaming keyboard market is divided into low-priced, medium-priced, and high-priced. The high-priced segment recorded a significant revenue share in the gaming keyboard market in 2021. The segment is growing as high-priced keyboards are preferred by gamers owing to their numerous advantages. A gaming keyboard's price over a conventional keyboard rises as more features are added. A top-notch gaming keyboard contains additional parts backed by precise key specifications to satisfy the needs of professional-grade users.
Distribution Channel Outlook
Based on distribution channel, the gaming keyboard market is segmented into supermarkets/hypermarkets, specialty stores, e-commerce, and independent retail stores. The specialty stores segment witnessed the maximum revenue share in the gaming keyboard market in 2021. A specialty store's key advantage is its focus on several subcategories of gaming accessories. By concentrating on a particular line of products, business owners and staff can show competency and receive respect for their knowledge and uniqueness in the chosen specialization of the company. Consumers visit a specialty store because it has a broader assortment of items within its area of specialization.
Connectivity Type Outlook
On the basis of connectivity type, the gaming keyboard market is bifurcated into wired and wireless. The wired segment procured the highest revenue share in the gaming keyboard market in 2021. The number of gamers is rising, fostering the segment's expansion. Due to their suitability for gaming applications, professional gamers often prefer wired keyboards. They are more sensitive to complicated key combinations and have no lags. Users like wired keyboards because they can play games and type without having to worry about replacing the battery or occasionally draining the battery.
Regional Outlook
Region wise, the gaming keyboard market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific region recorded the largest revenue share in the gaming keyboard market in 2021. MMORPGs (Massively Multiplayer Online Role Playing Games) and competitive online gaming are well-liked in Asia Pacific, especially in China, Japan, and South Korea. Many select wired gaming keyboards as they can be used with PCs and consoles and are less expensive, where PC gaming is prevalent. Manufacturers are introducing keyboards with features like dual connection to facilitate hassle-free connectivity as well as a better gaming experience in response to rising demand for high-quality goods.
The major strategies followed by the market participants are Product Launches. Based on the Analysis presented in the Cardinal matrix; ASUSTeK Computer, Inc., Lenovo Group Limited, HP, Inc. are the forerunners in the Gaming Keyboard Market. Companies such as Corsair Gaming, Inc., Razer, Inc. and Logitech International S.A. are some of the key innovators in Gaming Keyboard Market.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Razer, Inc., Corsair Gaming, Inc., Logitech International S.A., ASUSTeK Computer, Inc., Lenovo Group Limited, HP, Inc., Mad Catz Global Limited, Shenzhen Rapoo Technology Co., Ltd., Eastern Times Technology Co., Ltd. (Redragon), and Mionix AB.
Recent Strategies Deployed in Gaming Keyboard Market
Partnerships, Collaborations & Agreements:
Mar-2023: Razer teamed up with Evisu, a japan based denim and streetwear Fashion Company. Under this collaboration, both companies would together design gaming peripherals including the Razer BlackWidow V3 mechanical keyboard and the Razer Orochi V2 ultra-lightweight wireless mouse.
Jan-2023: Lenovo came into partnership with Google, a US technology company, Acer, a Taiwanese multinational hardware and electronics corporation, and ASUS, a Taiwanese global computer, and phone hardware electronics company. Under this partnership, Google would unveil Chromebooks ever built by Acer, ASUS, and Lenovo that are designed particularly for cloud gaming.
Product launches and Product Expansions:
Feb-2023: Razer introduced BlackWidow V4 Pro, the new gaming Keyboard. This launch broadens Razer's offering of the premium mechanical keyboard. Additionally, the product consists of various features including the options for silent or clicky switches and eight macro keys to rapidly control the battle station.
Feb-2023: Redragon, a brand owned by Eastern Times, unveiled FIZZ PRO K616, a gaming keyboard. The keyboard is 60% the size of a traditional keyboard, could work with multiple connectivity modes, and accelerates hot-swappable mechanical soft keys for FPS gamers.
Dec-2022: Redragon, a brand owned by Eastern Times, introduced the Draconic K530 Pro, a diverse and highly ergonomic mechanical keyboard. The product would be designed to be a personal gaming accessory. The K530 Pro is incredibly compact and highly portable with better ergonomics and multi-device pairing.
Oct-2022: Redragon, a brand owned by Eastern Times, rolled out Castor K631 Pro, a wireless mechanical keyboard for gaming. The product features a compact form factor and consists of RGB abilities as well. Additionally, Redragon delivers a spectrum of controls for the RGB styles utilizing the software to enable higher customizability.
Oct-2022: CORSAIR released CORSAIR K100 AIR, a Wireless Mechanical Gaming Keyboard. The product is CORSAIR's simple gaming keyboard, with only 11mm at the thinnest point of its stylish brushed aluminum frame. Additionally, the keyboard features Tactile CHERRY MX Ultra Low Profile mechanical key switches to provide a hyper-responsive, 0.8mm actuation with a satisfying keystroke.
Sep-2022: CORSAIR introduced the K60 PRO TKL and K70 PRO OPX, the two enticing new optical-mechanical keyboards with CORSAIR OPX key switches. The product provides superior gaming with smooth durable aluminum frames, with enhanced performance with OPX optical-mechanical key switches. Moreover, both product feature hyper-fast CORSAIR OPX optical-mechanical key switches, offering 1.0mm actuation distance and highly smooth linear motion, better for smooth typing and competitive play
Jul-2022: Razer announced the launch of DeathStalker V2 Pro, DeathStalker V2 Pro Tenkeyless, and DeathStalker V2, the three latest gaming keyboards in its DeathStalker lineup. The product consists of a smooth, shiny, and low-profile design, as well as laser-etched keycaps and a thin aluminum top plate for durability. With this launch, Razer would deliver its gamers a fast, feature-packed gaming keyboard experience.
Jun-2022: HP's HyperX Introduced the Pulsefire Haste Wireless gaming mouse and the Alloy Origins 65 mechanical gaming keyboard, across India. The product consists of premium double shot PBT keycaps and mechanical switches and secondary key functions, for enhanced performance and with a lifetime of 80 million clicks per switch.
Apr-2022: CORSAIR unveiled K70 RGB TKL, a new optical-mechanical version CHAMPION SERIES Gaming Keyboard. The product showcases the stylish aluminum build and tournament-ready tenkeyless design, as well as adding hyper-fast CORSAIR OPX optical-mechanical key switches in its feature. Additionally, The K70 RGB TKL, CORSAIR OPX optical-mechanical key switches consist of a very short 1.0mm actuation distance to smoothly register inputs.
Apr-2022: Rapoo introduced the all-new Rapoo V500 Pro Strawberry Milk Edition, the latest special edition VC500 Pro. The product includes multiple features like Added Wireless connection support, an entirely new design, and looks and retains all the features of the VC500 Pro standard model.
Mar-2022: Mad Catz Global Limited introduced the S.T.R.I.K.E. 6, the latest mechanical gaming keyboard. The S.T.R.I.K.E 6 consists of the space-saving relaxation of the compact 60% form factor with high functionality and customization. Additionally, the product takes less desk space for better comfort and an ergonomic gaming experience.
Feb-2022: CORSAIR announced the launch of K70 RGB PRO, a Mechanical Gaming Keyboard. The K70 RGB PRO provides tournament-grade a completely new meaning with a custom-built tournament switch that rapidly locks to static backlighting and cancels any probable macro activations as gamers compete at the highest level.
Jan-2022: Rapoo launched The Rapoo V700 RGB, a Gaming Keyboard, across India. The product comes with 108 keys and a considerable chin for palm rest. Rapoo V700 Gaming Keyboard's every key is programmable and gamers can customize the functionality of the keys as well. Moreover, the product provides onboard storage to enable users to play games based on their customized or preferred controls.
Jan-2022: Logitech announced the launch of G413 SE and G413 TKL, the latest wired mechanical keyboards. The product consists of a black-brushed aluminum-magnesium alloy top case and white LED lighting. Additionally, both keyboards feature tactile mechanical switches built from PBT plastic and are asserted to be highly durable.
Oct-2021: RAPOO announced the launch of the GK500 wired Mechanical Backlit Gaming keyboard, a mechanical-key-based wired gaming keyboard, across India. The product showcases a stylish design with multi-colored RGB backlit keys. Additionally, The GK500 is created for tough gaming occasions, with a spill-resistant feature, and also built a gaming atmosphere for a smooth and fatigue-free experience.
May-2021: ASUS upgraded the Claymore II, a tenkeyless 9TKL) keyboard with a detachable numpad, with the modular keyboard. With the updated version, Asus would deliver both wireless and wired connectivity. Moreover, the product features wireless Aura Sync, intuitive media controls, a battery level LED indicator, and full-length leatherette wrist rest.
May-2021: Razer unveiled Blackwidow V3 Mini Hyperspeed, a mechanical keyboard. The product features the OEM's HyperSpeed Wireless Technology, a choice of 2 switch types, and an aluminum frame. This launch accelerates Razer's HyperSpeed Wireless Technology, a single-band Wi-Fi-based technology.
Acquisitions and Mergers:
Jun-2021: HP took over HyperX, the gaming division of Kingston Technology Company. This acquisition strengthens its abilities to build the computing experiences of the future, broaden into valuable adjacencies, and find new sources of growth. Moreover, the acquisition supports HP's strategy to propel growth in its personal systems business, where gaming and accessories are attractive segments.
Market Segments covered in the Report:
By Distribution Channel
By Product Type
By Connectivity Type
By Price point
By Geography
Companies Profiled
Unique Offerings from KBV Research