Product Code: A47375
The gaming keyboard market size was valued at $2,373.9 million in 2021 and is projected to reach $6,349.2 million by 2031, growing at a CAGR of 13.0% from 2022 to 2031.
Gaming has increased in popularity as a source of entertainment and a means to relieve tension and fatigue during the last several decades. Many people all around the world are ready to purchase PC games, as well as related equipment and accessories, to increase their immersion and enjoy the best gaming experience possible. Consumer access to gaming accessories was severely constrained a few years ago due to the fact that gaming devices were only available through specialized retail formats and there was a requirement mismatch, particularly in developing countries. Some conventional computer and electrical goods businesses have begun providing gaming equipment and accessories to broaden their consumer base. Furthermore, as the internet extended throughout the world, the use of online channels for selling gaming-related things increased significantly. Customers now have easier access to gaming equipment and accessories such as gaming keyboards. This led to an increase in user purchases of gaming keyboards and mice, leading to market expansion. The growing availability of gaming keyboards via various distribution channels has resulted in market growth.
Gaming devices and peripherals are highly specialized pieces of equipment that require complex hardware, software, and drivers to work properly. Market competitors are aiming to provide high-quality gaming keyboards with maximum performance to customers while also including several features to provide an amazing gaming experience. The inclusion of extra features, on the other hand, tends to boost the product's production costs, which leads to an increase in the product's ultimate selling price. Due to the unpredictability of their playtime durations and preferences, consumers in developing nations who play video games for leisure may be hesitant to invest substantial amounts of funds in expensive gaming equipment. Furthermore, in places where there are no participants in the gaming keyboard industry, gaming keyboards must be imported from other parts of the world, raising the product's price even further. The price increase is impeding the market's expansion.
The gaming keyboard market is analyzed on the basis of product type, price point, distribution channel, and region. By product type, the market is classified into mechanical and membrane. By price point, the market is categorized into low-priced, medium-priced, and high-priced. By distribution channel, the market is segmented into supermarkets/hypermarkets, specialty stores, e-commerce, and independent retail stores. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Russia, Italy, Spain, Russia, and the rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, Argentina, and rest of LAMEA).
Players operating in the global gaming keyboard market have adopted various developmental strategies to expand their gaming keyboard share, increase profitability, and remain competitive in the market. Key players profiled in this report include Ant Esports, ASUSTeK Computer Inc, Bloody, Corsair Gaming, Inc., Eastern Times Technology Co., Ltd, HP Inc., Lenovo Group Limited, Logitech International S.A., Mad Catz Global Limited, Mionix, Razer, Inc, Roccat GmbH, Sharkoon Technologies GmbH, Shenzhen Rapoo Technology Co., LTD, and SteelSeries.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the gaming keyboard market analysis from 2021 to 2031 to identify the prevailing gaming keyboard market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the gaming keyboard market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global gaming keyboard market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Product Type
By Price point
- Low-priced
- Medium-priced
- High-priced
By Distribution Channel
- Supermarkets/hypermarkets
- Specialty Stores
- E-commerce
- Independent Retail Stores
By Region
- North America
- Europe
- UK
- Germany
- France
- Russian Federation
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- South Africa,
- Saudi Arabia
- Argentina
- Rest of LAMEA
Key Market Players:
- Mionix
- Razer Inc.
- SteelSeries ApS
- Mad Catz Global Limited
- Shenzhen Rapoo Technology Co., LTD
- AsusTek Computer Inc.
- HP Inc.
- Lenovo Group Limited
- Logitech International S.A.
- Bloody
- Eastern Times Technology Co., ltd
- Turtle Beach Corporation
- Ant Esports
- Corsair Gaming, Inc.
- Sharkoon Technologies GmbH
TABLE OF CONTENTS
CHAPTER 1: INTRODUCTION
- 1.1. Report description
- 1.2. Key market segments
- 1.3. Key benefits to the stakeholders
- 1.4. Research Methodology
- 1.4.1. Primary research
- 1.4.2. Secondary research
- 1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
- 3.1. Market definition and scope
- 3.2. Key findings
- 3.2.1. Top impacting factors
- 3.2.2. Top investment pockets
- 3.3. Porter's five forces analysis
- 3.3.1. Bargaining power of suppliers
- 3.3.2. Bargaining power of buyers
- 3.3.3. Threat of substitutes
- 3.3.4. Threat of new entrants
- 3.3.5. Intensity of rivalry
- 3.4. Market dynamics
- 3.4.1. Drivers
- 3.4.1.1. Growth of Esports Industry
- 3.4.1.2. Improvement of the distribution channel
- 3.4.2. Restraints
- 3.4.2.1. High prices of gaming keyboard
- 3.4.2.2. Availability of counterfeit products
- 3.4.3. Opportunities
- 3.4.3.1. Increase in government initiatives boosts the gaming industry
- 3.5. COVID-19 Impact Analysis on the market
- 3.6. Market Share Analysis
- 3.7. Parent Market Analysis
- 3.8. Pricing Analysis
- 3.9. Value Chain Analysis
CHAPTER 4: GAMING KEYBOARD MARKET, BY PRODUCT TYPE
- 4.1. Overview
- 4.1.1. Market size and forecast
- 4.2. Mechanical
- 4.2.1. Key market trends, growth factors and opportunities
- 4.2.2. Market size and forecast, by region
- 4.2.3. Market share analysis by country
- 4.2.4. Mechanical Gaming Keyboard Market by Sub-type
- 4.2.4.1. Wired Market size and forecast, by region
- 4.2.4.2. Wireless Market size and forecast, by region
- 4.3. Membrane
- 4.3.1. Key market trends, growth factors and opportunities
- 4.3.2. Market size and forecast, by region
- 4.3.3. Market share analysis by country
- 4.3.4. Membrane Gaming Keyboard Market by Sub-type
- 4.3.4.1. Wired Market size and forecast, by region
- 4.3.4.2. Wireless Market size and forecast, by region
CHAPTER 5: GAMING KEYBOARD MARKET, BY PRICE POINT
- 5.1. Overview
- 5.1.1. Market size and forecast
- 5.2. Low-priced
- 5.2.1. Key market trends, growth factors and opportunities
- 5.2.2. Market size and forecast, by region
- 5.2.3. Market share analysis by country
- 5.3. Medium-priced
- 5.3.1. Key market trends, growth factors and opportunities
- 5.3.2. Market size and forecast, by region
- 5.3.3. Market share analysis by country
- 5.4. High-priced
- 5.4.1. Key market trends, growth factors and opportunities
- 5.4.2. Market size and forecast, by region
- 5.4.3. Market share analysis by country
CHAPTER 6: GAMING KEYBOARD MARKET, BY DISTRIBUTION CHANNEL
- 6.1. Overview
- 6.1.1. Market size and forecast
- 6.2. Supermarkets/hypermarkets
- 6.2.1. Key market trends, growth factors and opportunities
- 6.2.2. Market size and forecast, by region
- 6.2.3. Market share analysis by country
- 6.3. Specialty Stores
- 6.3.1. Key market trends, growth factors and opportunities
- 6.3.2. Market size and forecast, by region
- 6.3.3. Market share analysis by country
- 6.4. E-commerce
- 6.4.1. Key market trends, growth factors and opportunities
- 6.4.2. Market size and forecast, by region
- 6.4.3. Market share analysis by country
- 6.5. Independent Retail Stores
- 6.5.1. Key market trends, growth factors and opportunities
- 6.5.2. Market size and forecast, by region
- 6.5.3. Market share analysis by country
CHAPTER 7: GAMING KEYBOARD MARKET, BY REGION
- 7.1. Overview
- 7.1.1. Market size and forecast By Region
- 7.2. North America
- 7.2.1. Key trends and opportunities
- 7.2.2. Market size and forecast, by Product Type
- 7.2.2.1. North America Mechanical Gaming Keyboard Market by Sub-type
- 7.2.2.2. North America Membrane Gaming Keyboard Market by Sub-type
- 7.2.3. Market size and forecast, by Price point
- 7.2.4. Market size and forecast, by Distribution Channel
- 7.2.5. Market size and forecast, by country
- 7.2.5.1. U.S.
- 7.2.5.1.1. Key market trends, growth factors and opportunities
- 7.2.5.1.2. Market size and forecast, by Product Type
- 7.2.5.1.3. Market size and forecast, by Price point
- 7.2.5.1.4. Market size and forecast, by Distribution Channel
- 7.2.5.2. Canada
- 7.2.5.2.1. Key market trends, growth factors and opportunities
- 7.2.5.2.2. Market size and forecast, by Product Type
- 7.2.5.2.3. Market size and forecast, by Price point
- 7.2.5.2.4. Market size and forecast, by Distribution Channel
- 7.2.5.3. Mexico
- 7.2.5.3.1. Key market trends, growth factors and opportunities
- 7.2.5.3.2. Market size and forecast, by Product Type
- 7.2.5.3.3. Market size and forecast, by Price point
- 7.2.5.3.4. Market size and forecast, by Distribution Channel
- 7.3. Europe
- 7.3.1. Key trends and opportunities
- 7.3.2. Market size and forecast, by Product Type
- 7.3.2.1. Europe Mechanical Gaming Keyboard Market by Sub-type
- 7.3.2.2. Europe Membrane Gaming Keyboard Market by Sub-type
- 7.3.3. Market size and forecast, by Price point
- 7.3.4. Market size and forecast, by Distribution Channel
- 7.3.5. Market size and forecast, by country
- 7.3.5.1. UK
- 7.3.5.1.1. Key market trends, growth factors and opportunities
- 7.3.5.1.2. Market size and forecast, by Product Type
- 7.3.5.1.3. Market size and forecast, by Price point
- 7.3.5.1.4. Market size and forecast, by Distribution Channel
- 7.3.5.2. Germany
- 7.3.5.2.1. Key market trends, growth factors and opportunities
- 7.3.5.2.2. Market size and forecast, by Product Type
- 7.3.5.2.3. Market size and forecast, by Price point
- 7.3.5.2.4. Market size and forecast, by Distribution Channel
- 7.3.5.3. France
- 7.3.5.3.1. Key market trends, growth factors and opportunities
- 7.3.5.3.2. Market size and forecast, by Product Type
- 7.3.5.3.3. Market size and forecast, by Price point
- 7.3.5.3.4. Market size and forecast, by Distribution Channel
- 7.3.5.4. Russian Federation
- 7.3.5.4.1. Key market trends, growth factors and opportunities
- 7.3.5.4.2. Market size and forecast, by Product Type
- 7.3.5.4.3. Market size and forecast, by Price point
- 7.3.5.4.4. Market size and forecast, by Distribution Channel
- 7.3.5.5. Italy
- 7.3.5.5.1. Key market trends, growth factors and opportunities
- 7.3.5.5.2. Market size and forecast, by Product Type
- 7.3.5.5.3. Market size and forecast, by Price point
- 7.3.5.5.4. Market size and forecast, by Distribution Channel
- 7.3.5.6. Spain
- 7.3.5.6.1. Key market trends, growth factors and opportunities
- 7.3.5.6.2. Market size and forecast, by Product Type
- 7.3.5.6.3. Market size and forecast, by Price point
- 7.3.5.6.4. Market size and forecast, by Distribution Channel
- 7.3.5.7. Rest of Europe
- 7.3.5.7.1. Key market trends, growth factors and opportunities
- 7.3.5.7.2. Market size and forecast, by Product Type
- 7.3.5.7.3. Market size and forecast, by Price point
- 7.3.5.7.4. Market size and forecast, by Distribution Channel
- 7.4. Asia-Pacific
- 7.4.1. Key trends and opportunities
- 7.4.2. Market size and forecast, by Product Type
- 7.4.2.1. Asia-Pacific Mechanical Gaming Keyboard Market by Sub-type
- 7.4.2.2. Asia-Pacific Membrane Gaming Keyboard Market by Sub-type
- 7.4.3. Market size and forecast, by Price point
- 7.4.4. Market size and forecast, by Distribution Channel
- 7.4.5. Market size and forecast, by country
- 7.4.5.1. China
- 7.4.5.1.1. Key market trends, growth factors and opportunities
- 7.4.5.1.2. Market size and forecast, by Product Type
- 7.4.5.1.3. Market size and forecast, by Price point
- 7.4.5.1.4. Market size and forecast, by Distribution Channel
- 7.4.5.2. Japan
- 7.4.5.2.1. Key market trends, growth factors and opportunities
- 7.4.5.2.2. Market size and forecast, by Product Type
- 7.4.5.2.3. Market size and forecast, by Price point
- 7.4.5.2.4. Market size and forecast, by Distribution Channel
- 7.4.5.3. India
- 7.4.5.3.1. Key market trends, growth factors and opportunities
- 7.4.5.3.2. Market size and forecast, by Product Type
- 7.4.5.3.3. Market size and forecast, by Price point
- 7.4.5.3.4. Market size and forecast, by Distribution Channel
- 7.4.5.4. South Korea
- 7.4.5.4.1. Key market trends, growth factors and opportunities
- 7.4.5.4.2. Market size and forecast, by Product Type
- 7.4.5.4.3. Market size and forecast, by Price point
- 7.4.5.4.4. Market size and forecast, by Distribution Channel
- 7.4.5.5. Australia
- 7.4.5.5.1. Key market trends, growth factors and opportunities
- 7.4.5.5.2. Market size and forecast, by Product Type
- 7.4.5.5.3. Market size and forecast, by Price point
- 7.4.5.5.4. Market size and forecast, by Distribution Channel
- 7.4.5.6. Rest of Asia-Pacific
- 7.4.5.6.1. Key market trends, growth factors and opportunities
- 7.4.5.6.2. Market size and forecast, by Product Type
- 7.4.5.6.3. Market size and forecast, by Price point
- 7.4.5.6.4. Market size and forecast, by Distribution Channel
- 7.5. LAMEA
- 7.5.1. Key trends and opportunities
- 7.5.2. Market size and forecast, by Product Type
- 7.5.2.1. LAMEA Mechanical Gaming Keyboard Market by Sub-type
- 7.5.2.2. LAMEA Membrane Gaming Keyboard Market by Sub-type
- 7.5.3. Market size and forecast, by Price point
- 7.5.4. Market size and forecast, by Distribution Channel
- 7.5.5. Market size and forecast, by country
- 7.5.5.1. Brazil
- 7.5.5.1.1. Key market trends, growth factors and opportunities
- 7.5.5.1.2. Market size and forecast, by Product Type
- 7.5.5.1.3. Market size and forecast, by Price point
- 7.5.5.1.4. Market size and forecast, by Distribution Channel
- 7.5.5.2. South Africa,
- 7.5.5.2.1. Key market trends, growth factors and opportunities
- 7.5.5.2.2. Market size and forecast, by Product Type
- 7.5.5.2.3. Market size and forecast, by Price point
- 7.5.5.2.4. Market size and forecast, by Distribution Channel
- 7.5.5.3. Saudi Arabia
- 7.5.5.3.1. Key market trends, growth factors and opportunities
- 7.5.5.3.2. Market size and forecast, by Product Type
- 7.5.5.3.3. Market size and forecast, by Price point
- 7.5.5.3.4. Market size and forecast, by Distribution Channel
- 7.5.5.4. Argentina
- 7.5.5.4.1. Key market trends, growth factors and opportunities
- 7.5.5.4.2. Market size and forecast, by Product Type
- 7.5.5.4.3. Market size and forecast, by Price point
- 7.5.5.4.4. Market size and forecast, by Distribution Channel
- 7.5.5.5. Rest of LAMEA
- 7.5.5.5.1. Key market trends, growth factors and opportunities
- 7.5.5.5.2. Market size and forecast, by Product Type
- 7.5.5.5.3. Market size and forecast, by Price point
- 7.5.5.5.4. Market size and forecast, by Distribution Channel
CHAPTER 8: COMPETITIVE LANDSCAPE
- 8.1. Introduction
- 8.2. Top winning strategies
- 8.3. Product Mapping of Top 10 Player
- 8.4. Competitive Dashboard
- 8.5. Competitive Heatmap
- 8.6. Top player positioning, 2021
CHAPTER 9: COMPANY PROFILES
- 9.1. Ant Esports
- 9.1.1. Company overview
- 9.1.2. Key Executives
- 9.1.3. Company snapshot
- 9.1.4. Operating business segments
- 9.1.5. Product portfolio
- 9.2. AsusTek Computer Inc.
- 9.2.1. Company overview
- 9.2.2. Key Executives
- 9.2.3. Company snapshot
- 9.2.4. Operating business segments
- 9.2.5. Product portfolio
- 9.2.6. Business performance
- 9.2.7. Key strategic moves and developments
- 9.3. Bloody
- 9.3.1. Company overview
- 9.3.2. Key Executives
- 9.3.3. Company snapshot
- 9.3.4. Operating business segments
- 9.3.5. Product portfolio
- 9.4. Corsair Gaming, Inc.
- 9.4.1. Company overview
- 9.4.2. Key Executives
- 9.4.3. Company snapshot
- 9.4.4. Operating business segments
- 9.4.5. Product portfolio
- 9.4.6. Business performance
- 9.4.7. Key strategic moves and developments
- 9.5. HP Inc.
- 9.5.1. Company overview
- 9.5.2. Key Executives
- 9.5.3. Company snapshot
- 9.5.4. Operating business segments
- 9.5.5. Product portfolio
- 9.5.6. Business performance
- 9.5.7. Key strategic moves and developments
- 9.6. Lenovo Group Limited
- 9.6.1. Company overview
- 9.6.2. Key Executives
- 9.6.3. Company snapshot
- 9.6.4. Operating business segments
- 9.6.5. Product portfolio
- 9.6.6. Business performance
- 9.7. Logitech International S.A.
- 9.7.1. Company overview
- 9.7.2. Key Executives
- 9.7.3. Company snapshot
- 9.7.4. Operating business segments
- 9.7.5. Product portfolio
- 9.7.6. Business performance
- 9.7.7. Key strategic moves and developments
- 9.8. Mad Catz Global Limited
- 9.8.1. Company overview
- 9.8.2. Key Executives
- 9.8.3. Company snapshot
- 9.8.4. Operating business segments
- 9.8.5. Product portfolio
- 9.8.6. Key strategic moves and developments
- 9.9. Mionix
- 9.9.1. Company overview
- 9.9.2. Key Executives
- 9.9.3. Company snapshot
- 9.9.4. Operating business segments
- 9.9.5. Product portfolio
- 9.10. Razer Inc.
- 9.10.1. Company overview
- 9.10.2. Key Executives
- 9.10.3. Company snapshot
- 9.10.4. Operating business segments
- 9.10.5. Product portfolio
- 9.10.6. Key strategic moves and developments
- 9.11. Sharkoon Technologies GmbH
- 9.11.1. Company overview
- 9.11.2. Key Executives
- 9.11.3. Company snapshot
- 9.11.4. Operating business segments
- 9.11.5. Product portfolio
- 9.12. Shenzhen Rapoo Technology Co., LTD
- 9.12.1. Company overview
- 9.12.2. Key Executives
- 9.12.3. Company snapshot
- 9.12.4. Operating business segments
- 9.12.5. Product portfolio
- 9.13. SteelSeries ApS
- 9.13.1. Company overview
- 9.13.2. Key Executives
- 9.13.3. Company snapshot
- 9.13.4. Operating business segments
- 9.13.5. Product portfolio
- 9.14. Eastern Times Technology Co., ltd
- 9.14.1. Company overview
- 9.14.2. Key Executives
- 9.14.3. Company snapshot
- 9.14.4. Operating business segments
- 9.14.5. Product portfolio
- 9.15. Turtle Beach Corporation
- 9.15.1. Company overview
- 9.15.2. Key Executives
- 9.15.3. Company snapshot
- 9.15.4. Operating business segments
- 9.15.5. Product portfolio
- 9.15.6. Business performance
- 9.15.7. Key strategic moves and developments