行動分析学の世界市場規模、シェア、産業動向分析レポート：コンポーネント別（ソリューション、サービス）、デプロイメントタイプ別（オンプレミス、クラウド）、業界別、地域別展望、予測、2022年～2028年

行動分析学市場規模は、予測期間中にCAGR30.5％で成長し、2028年には71億米ドルに達すると予測されます。

機械学習アルゴリズムを用いた高度なアナリティクスが行動分析学に統合され、セキュリティソリューションへの投資が増加していることが、行動分析学の市場拡大に寄与しています。また、企業内での内部犯行によるセキュリティ脅威の増加も、市場の拡大に寄与しています。

行動分析学がもたらす大きなメリットには、顧客の嗜好をより深く理解すること、顧客との対話を改善する方法を特定すること、顧客維持の強化、顧客離れの減少、顧客の幸福度を高めることなどがあります。また、行動分析学は、企業が消費者の行動動向を把握し、顧客の嗜好に関する洞察を得て、事業運営を最適化するのに役立ちます。さらに、行動分析学は、企業の生産性の向上、経費の節減、顧客サービスの強化にも貢献します。

COVID-19インパクト分析

COVID-19のパンデミック発生は、行動分析学ビジネスに大きな影響を与えています。パンデミックにより、行動分析学のソリューションやサービスに対する需要は減少しています。企業はパンデミックの影響を軽減することに集中しています。また、パンデミックの影響で、企業が行うITプロジェクトの数が減少しています。これは、組織がパンデミックの業務への影響を軽減することに集中しているためです。その結果、行動分析学の市場は2020年に苦戦を強いられると予想されています。

市場の成長要因

セキュリティソリューションへの投資が拡大

多くの投資家が、資金の逃避先として不動産などのオルタナティブ投資に目を向けています。この資産クラスは、従来からヘイブン投資に関連する多くの利点を提供しています。例えば、株式との相関性が低い、ボラティリティが低い、市場サイクルの中で強いパフォーマンスを発揮する、などの利点があります。さらに、この資産クラスは、高格付けのソブリン債よりもはるかに優れたリターンが得られる可能性があります。その結果、投資家はセキュリティ・ソリューションにリスクのない投資を可能にし、それが市場の拡大を後押ししているのです。

行動分析学はリスクの軽減に役立つ

行動を分析することで、様々な異常行動を発見し、フラグを立て、ビジネスが対策を講じることができます。作業者、ユーザー、または第三者のエンティティによって意図的、偶発的、または危うい方法で行われた活動は、すべて潜在的な危険の例です。また、様々な業界で、インサイダー脅威の検出と防止、規制要件の遵守と達成のためのユーザー習慣の調査と理解に利用されています。このように行動分析学にはエラーを軽減する能力があるため、これらのソリューションはさまざまな業界で広く採用されており、市場の成長を支えています。

市場の抑制要因

特にクラウド型ソリューションのセキュリティに対する懸念が高まっている

クラウドベースの環境は、サイバー攻撃に対して非常に脆弱です。例えば、消費者が競合他社に流出した場合、サイバー攻撃は市場を揺るがす出来事となり、大手ブランドの衰退と最終的な終焉を告げるかもしれないです。同様に、分析後、データの匿名性が損なわれ、企業にセキュリティリスクをもたらす可能性があります。このように、プライバシーとセキュリティの問題は、アナリティクス・ソリューションの普及に大きな障害となっています。このことが、予測期間中の行動分析学市場の成長を妨げると予想されます。

コンポーネントの展望

コンポーネントに基づいて、行動分析市場はソリューションとサービスに区分されます。2021年、行動分析学市場では、ソリューションセグメントが最も高い収益シェアを占めています。世界的にインサイダー攻撃が増加しているため、インサイダー脅威検出システムの市場は大幅に増加すると予測されています。組織は、10年以上前からインサイダー攻撃の脅威にさらされています。高度な分析技術は、内部脅威検出ソフトウェアによって、内部攻撃の影響を効率的に特定し、緩和するために使用されます。

デプロイメントモードの展望

導入形態別に、行動分析学市場はオンプレミスとクラウドに分類されます。2021年の行動分析学市場では、クラウドセグメントがかなりの収益シェアを獲得しました。費用対効果やクラウドプラットフォームのセキュリティに対する継続的な改善により、クラウドベースの製品に対する需要は今後増加すると予測されます。

業界別の展望

業界別では、行動分析市場は、小売・eコマース、BFSI、ヘルスケア、IT・テレコム、エネルギー・公益事業、政府・防衛、その他に二分されます。アナリティクスは、顧客に対する理解を深めることでマーケティング費用を最適化し、顧客獲得コストを削減することができます。行動分析学を使って、マーケティングチームは優良顧客と似たプロファイルを持つ顧客をターゲットにし、獲得することができます。これらの見込み客は、メッセージやインセンティブに積極的に反応する可能性が高く、高い顧客ロイヤルティを持つ可能性があります。

地域別展望

地域別に見ると、行動分析学市場は、北米、欧州、アジア太平洋、LAMEAで分析されています。2021年、北米地域は最大の収益シェアを獲得し、行動分析学市場をリードしました。同地域のサイバーセキュリティ市場は、同地域の強固なクラウドプラットフォーム基盤と、それに伴うサイバー脅威の低減要件によって牽引されると予測されます。いくつかの中小企業は、クラウドコンピューティングの可能性と、費用対効果、拡張性、柔軟性といったその利点に集中しています。

目次

第1章 市場範囲と調査手法

• 市場の定義
• 目的
• 市場範囲
• セグメンテーション
  • 世界行動分析市場：コンポーネント別
  • 世界行動分析市場：導入タイプ別
  • 世界行動分析市場：業界別
  • 世界行動分析市場：地域別
• 調査手法

第2章 市場概要

• イントロダクション
  • 概要
    • 市場構成とシナリオ
• 市場に影響を与える主な要因
  • 市場促進要因
  • 市場抑制要因

第3章 競合分析- 世界

• 市場シェア分析2021
• 行動分析市場で展開された最近の戦略

第4章 世界行動分析市場：コンポーネント別

• 世界ソリューション市場：地域別
• 世界サービス市場：地域別

第5章 世界行動分析市場：導入タイプ別

• 世界オンプレミス市場：地域別
• 世界クラウド市場：地域別

第6章 世界行動分析市場：業界別

• 世界の小売およびeコマース市場：地域別
• 世界BFSI市場：地域別
• 世界ITおよび通信市場：地域別
• 世界のエネルギーおよびユーティリティ市場：地域別
• 世界ヘルスケア市場：地域別
• 世界政府および防衛市場：地域別
• 世界のその他の市場：地域別

第7章 世界行動分析市場：地域別

• 北米
  • 北米の市場：国別
    • 米国
    • カナダ
    • メキシコ
    • その他北米地域
• 欧州
  • 欧州の市場：国別
    • ドイツ
    • 英国
    • フランス
    • ロシア
    • スペイン
    • イタリア
    • その他欧州地域
• アジア太平洋
  • アジア太平洋の市場：国別
    • 中国
    • 日本
    • インド
    • 韓国
    • シンガポール
    • マレーシア
    • その他アジア太平洋地域
• ラテンアメリカ・中東・アフリカ
  • ラテンアメリカ・中東・アフリカの市場：国別
    • ブラジル
    • アルゼンチン
    • アラブ首長国連邦
    • サウジアラビア
    • 南アフリカ
    • ナイジェリア
    • その他ラテンアメリカ・中東・アフリカ地域

第8章 企業プロファイル

• SAP SE
• IBM Corporation
• NTT Data Corporation
• Oracle Corporation
• Microsoft Corporation
• Splunk, Inc
• Varonis Systems, Inc
• LogRhythm, Inc
• Tibco Software, Inc（Vista Equity Partners）
• Cynet Security

LIST OF TABLES

• TABLE 1 Global Behavior Analytics Market, 2018 - 2021, USD Million
• TABLE 2 Global Behavior Analytics Market, 2022 - 2028, USD Million
• TABLE 3 Global Behavior Analytics Market by Component, 2018 - 2021, USD Million
• TABLE 4 Global Behavior Analytics Market by Component, 2022 - 2028, USD Million
• TABLE 5 Global Solution Market by Region, 2018 - 2021, USD Million
• TABLE 6 Global Solution Market by Region, 2022 - 2028, USD Million
• TABLE 7 Global Services Market by Region, 2018 - 2021, USD Million
• TABLE 8 Global Services Market by Region, 2022 - 2028, USD Million
• TABLE 9 Global Behavior Analytics Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 10 Global Behavior Analytics Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 11 Global On-premise Market by Region, 2018 - 2021, USD Million
• TABLE 12 Global On-premise Market by Region, 2022 - 2028, USD Million
• TABLE 13 Global Cloud Market by Region, 2018 - 2021, USD Million
• TABLE 14 Global Cloud Market by Region, 2022 - 2028, USD Million
• TABLE 15 Global Behavior Analytics Market by Vertical, 2018 - 2021, USD Million
• TABLE 16 Global Behavior Analytics Market by Vertical, 2022 - 2028, USD Million
• TABLE 17 Global Retail & E-commerce Market by Region, 2018 - 2021, USD Million
• TABLE 18 Global Retail & E-commerce Market by Region, 2022 - 2028, USD Million
• TABLE 19 Global BFSI Market by Region, 2018 - 2021, USD Million
• TABLE 20 Global BFSI Market by Region, 2022 - 2028, USD Million
• TABLE 21 Global IT & Telecom Market by Region, 2018 - 2021, USD Million
• TABLE 22 Global IT & Telecom Market by Region, 2022 - 2028, USD Million
• TABLE 23 Global Energy & Utilities Market by Region, 2018 - 2021, USD Million
• TABLE 24 Global Energy & Utilities Market by Region, 2022 - 2028, USD Million
• TABLE 25 Global Healthcare Market by Region, 2018 - 2021, USD Million
• TABLE 26 Global Healthcare Market by Region, 2022 - 2028, USD Million
• TABLE 27 Global Government & Defense Market by Region, 2018 - 2021, USD Million
• TABLE 28 Global Government & Defense Market by Region, 2022 - 2028, USD Million
• TABLE 29 Global Others Market by Region, 2018 - 2021, USD Million
• TABLE 30 Global Others Market by Region, 2022 - 2028, USD Million
• TABLE 31 Global Behavior Analytics Market by Region, 2018 - 2021, USD Million
• TABLE 32 Global Behavior Analytics Market by Region, 2022 - 2028, USD Million
• TABLE 33 North America Behavior Analytics Market, 2018 - 2021, USD Million
• TABLE 34 North America Behavior Analytics Market, 2022 - 2028, USD Million
• TABLE 35 North America Behavior Analytics Market by Component, 2018 - 2021, USD Million
• TABLE 36 North America Behavior Analytics Market by Component, 2022 - 2028, USD Million
• TABLE 37 North America Solution Market by Country, 2018 - 2021, USD Million
• TABLE 38 North America Solution Market by Country, 2022 - 2028, USD Million
• TABLE 39 North America Services Market by Country, 2018 - 2021, USD Million
• TABLE 40 North America Services Market by Country, 2022 - 2028, USD Million
• TABLE 41 North America Behavior Analytics Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 42 North America Behavior Analytics Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 43 North America On-premise Market by Country, 2018 - 2021, USD Million
• TABLE 44 North America On-premise Market by Country, 2022 - 2028, USD Million
• TABLE 45 North America Cloud Market by Country, 2018 - 2021, USD Million
• TABLE 46 North America Cloud Market by Country, 2022 - 2028, USD Million
• TABLE 47 North America Behavior Analytics Market by Vertical, 2018 - 2021, USD Million
• TABLE 48 North America Behavior Analytics Market by Vertical, 2022 - 2028, USD Million
• TABLE 49 North America Retail & E-commerce Market by Country, 2018 - 2021, USD Million
• TABLE 50 North America Retail & E-commerce Market by Country, 2022 - 2028, USD Million
• TABLE 51 North America BFSI Market by Country, 2018 - 2021, USD Million
• TABLE 52 North America BFSI Market by Country, 2022 - 2028, USD Million
• TABLE 53 North America IT & Telecom Market by Country, 2018 - 2021, USD Million
• TABLE 54 North America IT & Telecom Market by Country, 2022 - 2028, USD Million
• TABLE 55 North America Energy & Utilities Market by Country, 2018 - 2021, USD Million
• TABLE 56 North America Energy & Utilities Market by Country, 2022 - 2028, USD Million
• TABLE 57 North America Healthcare Market by Country, 2018 - 2021, USD Million
• TABLE 58 North America Healthcare Market by Country, 2022 - 2028, USD Million
• TABLE 59 North America Government & Defense Market by Country, 2018 - 2021, USD Million
• TABLE 60 North America Government & Defense Market by Country, 2022 - 2028, USD Million
• TABLE 61 North America Others Market by Country, 2018 - 2021, USD Million
• TABLE 62 North America Others Market by Country, 2022 - 2028, USD Million
• TABLE 63 North America Behavior Analytics Market by Country, 2018 - 2021, USD Million
• TABLE 64 North America Behavior Analytics Market by Country, 2022 - 2028, USD Million
• TABLE 65 US Behavior Analytics Market, 2018 - 2021, USD Million
• TABLE 66 US Behavior Analytics Market, 2022 - 2028, USD Million
• TABLE 67 US Behavior Analytics Market by Component, 2018 - 2021, USD Million
• TABLE 68 US Behavior Analytics Market by Component, 2022 - 2028, USD Million
• TABLE 69 US Behavior Analytics Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 70 US Behavior Analytics Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 71 US Behavior Analytics Market by Vertical, 2018 - 2021, USD Million
• TABLE 72 US Behavior Analytics Market by Vertical, 2022 - 2028, USD Million
• TABLE 73 Canada Behavior Analytics Market, 2018 - 2021, USD Million
• TABLE 74 Canada Behavior Analytics Market, 2022 - 2028, USD Million
• TABLE 75 Canada Behavior Analytics Market by Component, 2018 - 2021, USD Million
• TABLE 76 Canada Behavior Analytics Market by Component, 2022 - 2028, USD Million
• TABLE 77 Canada Behavior Analytics Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 78 Canada Behavior Analytics Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 79 Canada Behavior Analytics Market by Vertical, 2018 - 2021, USD Million
• TABLE 80 Canada Behavior Analytics Market by Vertical, 2022 - 2028, USD Million
• TABLE 81 Mexico Behavior Analytics Market, 2018 - 2021, USD Million
• TABLE 82 Mexico Behavior Analytics Market, 2022 - 2028, USD Million
• TABLE 83 Mexico Behavior Analytics Market by Component, 2018 - 2021, USD Million
• TABLE 84 Mexico Behavior Analytics Market by Component, 2022 - 2028, USD Million
• TABLE 85 Mexico Behavior Analytics Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 86 Mexico Behavior Analytics Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 87 Mexico Behavior Analytics Market by Vertical, 2018 - 2021, USD Million
• TABLE 88 Mexico Behavior Analytics Market by Vertical, 2022 - 2028, USD Million
• TABLE 89 Rest of North America Behavior Analytics Market, 2018 - 2021, USD Million
• TABLE 90 Rest of North America Behavior Analytics Market, 2022 - 2028, USD Million
• TABLE 91 Rest of North America Behavior Analytics Market by Component, 2018 - 2021, USD Million
• TABLE 92 Rest of North America Behavior Analytics Market by Component, 2022 - 2028, USD Million
• TABLE 93 Rest of North America Behavior Analytics Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 94 Rest of North America Behavior Analytics Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 95 Rest of North America Behavior Analytics Market by Vertical, 2018 - 2021, USD Million
• TABLE 96 Rest of North America Behavior Analytics Market by Vertical, 2022 - 2028, USD Million
• TABLE 97 Europe Behavior Analytics Market, 2018 - 2021, USD Million
• TABLE 98 Europe Behavior Analytics Market, 2022 - 2028, USD Million
• TABLE 99 Europe Behavior Analytics Market by Component, 2018 - 2021, USD Million
• TABLE 100 Europe Behavior Analytics Market by Component, 2022 - 2028, USD Million
• TABLE 101 Europe Solution Market by Country, 2018 - 2021, USD Million
• TABLE 102 Europe Solution Market by Country, 2022 - 2028, USD Million
• TABLE 103 Europe Services Market by Country, 2018 - 2021, USD Million
• TABLE 104 Europe Services Market by Country, 2022 - 2028, USD Million
• TABLE 105 Europe Behavior Analytics Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 106 Europe Behavior Analytics Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 107 Europe On-premise Market by Country, 2018 - 2021, USD Million
• TABLE 108 Europe On-premise Market by Country, 2022 - 2028, USD Million
• TABLE 109 Europe Cloud Market by Country, 2018 - 2021, USD Million
• TABLE 110 Europe Cloud Market by Country, 2022 - 2028, USD Million
• TABLE 111 Europe Behavior Analytics Market by Vertical, 2018 - 2021, USD Million
• TABLE 112 Europe Behavior Analytics Market by Vertical, 2022 - 2028, USD Million
• TABLE 113 Europe Retail & E-commerce Market by Country, 2018 - 2021, USD Million
• TABLE 114 Europe Retail & E-commerce Market by Country, 2022 - 2028, USD Million
• TABLE 115 Europe BFSI Market by Country, 2018 - 2021, USD Million
• TABLE 116 Europe BFSI Market by Country, 2022 - 2028, USD Million
• TABLE 117 Europe IT & Telecom Market by Country, 2018 - 2021, USD Million
• TABLE 118 Europe IT & Telecom Market by Country, 2022 - 2028, USD Million
• TABLE 119 Europe Energy & Utilities Market by Country, 2018 - 2021, USD Million
• TABLE 120 Europe Energy & Utilities Market by Country, 2022 - 2028, USD Million
• TABLE 121 Europe Healthcare Market by Country, 2018 - 2021, USD Million
• TABLE 122 Europe Healthcare Market by Country, 2022 - 2028, USD Million
• TABLE 123 Europe Government & Defense Market by Country, 2018 - 2021, USD Million
• TABLE 124 Europe Government & Defense Market by Country, 2022 - 2028, USD Million
• TABLE 125 Europe Others Market by Country, 2018 - 2021, USD Million
• TABLE 126 Europe Others Market by Country, 2022 - 2028, USD Million
• TABLE 127 Europe Behavior Analytics Market by Country, 2018 - 2021, USD Million
• TABLE 128 Europe Behavior Analytics Market by Country, 2022 - 2028, USD Million
• TABLE 129 Germany Behavior Analytics Market, 2018 - 2021, USD Million
• TABLE 130 Germany Behavior Analytics Market, 2022 - 2028, USD Million
• TABLE 131 Germany Behavior Analytics Market by Component, 2018 - 2021, USD Million
• TABLE 132 Germany Behavior Analytics Market by Component, 2022 - 2028, USD Million
• TABLE 133 Germany Behavior Analytics Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 134 Germany Behavior Analytics Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 135 Germany Behavior Analytics Market by Vertical, 2018 - 2021, USD Million
• TABLE 136 Germany Behavior Analytics Market by Vertical, 2022 - 2028, USD Million
• TABLE 137 UK Behavior Analytics Market, 2018 - 2021, USD Million
• TABLE 138 UK Behavior Analytics Market, 2022 - 2028, USD Million
• TABLE 139 UK Behavior Analytics Market by Component, 2018 - 2021, USD Million
• TABLE 140 UK Behavior Analytics Market by Component, 2022 - 2028, USD Million
• TABLE 141 UK Behavior Analytics Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 142 UK Behavior Analytics Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 143 UK Behavior Analytics Market by Vertical, 2018 - 2021, USD Million
• TABLE 144 UK Behavior Analytics Market by Vertical, 2022 - 2028, USD Million
• TABLE 145 France Behavior Analytics Market, 2018 - 2021, USD Million
• TABLE 146 France Behavior Analytics Market, 2022 - 2028, USD Million
• TABLE 147 France Behavior Analytics Market by Component, 2018 - 2021, USD Million
• TABLE 148 France Behavior Analytics Market by Component, 2022 - 2028, USD Million
• TABLE 149 France Behavior Analytics Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 150 France Behavior Analytics Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 151 France Behavior Analytics Market by Vertical, 2018 - 2021, USD Million
• TABLE 152 France Behavior Analytics Market by Vertical, 2022 - 2028, USD Million
• TABLE 153 Russia Behavior Analytics Market, 2018 - 2021, USD Million
• TABLE 154 Russia Behavior Analytics Market, 2022 - 2028, USD Million
• TABLE 155 Russia Behavior Analytics Market by Component, 2018 - 2021, USD Million
• TABLE 156 Russia Behavior Analytics Market by Component, 2022 - 2028, USD Million
• TABLE 157 Russia Behavior Analytics Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 158 Russia Behavior Analytics Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 159 Russia Behavior Analytics Market by Vertical, 2018 - 2021, USD Million
• TABLE 160 Russia Behavior Analytics Market by Vertical, 2022 - 2028, USD Million
• TABLE 161 Spain Behavior Analytics Market, 2018 - 2021, USD Million
• TABLE 162 Spain Behavior Analytics Market, 2022 - 2028, USD Million
• TABLE 163 Spain Behavior Analytics Market by Component, 2018 - 2021, USD Million
• TABLE 164 Spain Behavior Analytics Market by Component, 2022 - 2028, USD Million
• TABLE 165 Spain Behavior Analytics Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 166 Spain Behavior Analytics Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 167 Spain Behavior Analytics Market by Vertical, 2018 - 2021, USD Million
• TABLE 168 Spain Behavior Analytics Market by Vertical, 2022 - 2028, USD Million
• TABLE 169 Italy Behavior Analytics Market, 2018 - 2021, USD Million
• TABLE 170 Italy Behavior Analytics Market, 2022 - 2028, USD Million
• TABLE 171 Italy Behavior Analytics Market by Component, 2018 - 2021, USD Million
• TABLE 172 Italy Behavior Analytics Market by Component, 2022 - 2028, USD Million
• TABLE 173 Italy Behavior Analytics Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 174 Italy Behavior Analytics Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 175 Italy Behavior Analytics Market by Vertical, 2018 - 2021, USD Million
• TABLE 176 Italy Behavior Analytics Market by Vertical, 2022 - 2028, USD Million
• TABLE 177 Rest of Europe Behavior Analytics Market, 2018 - 2021, USD Million
• TABLE 178 Rest of Europe Behavior Analytics Market, 2022 - 2028, USD Million
• TABLE 179 Rest of Europe Behavior Analytics Market by Component, 2018 - 2021, USD Million
• TABLE 180 Rest of Europe Behavior Analytics Market by Component, 2022 - 2028, USD Million
• TABLE 181 Rest of Europe Behavior Analytics Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 182 Rest of Europe Behavior Analytics Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 183 Rest of Europe Behavior Analytics Market by Vertical, 2018 - 2021, USD Million
• TABLE 184 Rest of Europe Behavior Analytics Market by Vertical, 2022 - 2028, USD Million
• TABLE 185 Asia Pacific Behavior Analytics Market, 2018 - 2021, USD Million
• TABLE 186 Asia Pacific Behavior Analytics Market, 2022 - 2028, USD Million
• TABLE 187 Asia Pacific Behavior Analytics Market by Component, 2018 - 2021, USD Million
• TABLE 188 Asia Pacific Behavior Analytics Market by Component, 2022 - 2028, USD Million
• TABLE 189 Asia Pacific Solution Market by Country, 2018 - 2021, USD Million
• TABLE 190 Asia Pacific Solution Market by Country, 2022 - 2028, USD Million
• TABLE 191 Asia Pacific Services Market by Country, 2018 - 2021, USD Million
• TABLE 192 Asia Pacific Services Market by Country, 2022 - 2028, USD Million
• TABLE 193 Asia Pacific Behavior Analytics Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 194 Asia Pacific Behavior Analytics Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 195 Asia Pacific On-premise Market by Country, 2018 - 2021, USD Million
• TABLE 196 Asia Pacific On-premise Market by Country, 2022 - 2028, USD Million
• TABLE 197 Asia Pacific Cloud Market by Country, 2018 - 2021, USD Million
• TABLE 198 Asia Pacific Cloud Market by Country, 2022 - 2028, USD Million
• TABLE 199 Asia Pacific Behavior Analytics Market by Vertical, 2018 - 2021, USD Million
• TABLE 200 Asia Pacific Behavior Analytics Market by Vertical, 2022 - 2028, USD Million
• TABLE 201 Asia Pacific Retail & E-commerce Market by Country, 2018 - 2021, USD Million
• TABLE 202 Asia Pacific Retail & E-commerce Market by Country, 2022 - 2028, USD Million
• TABLE 203 Asia Pacific BFSI Market by Country, 2018 - 2021, USD Million
• TABLE 204 Asia Pacific BFSI Market by Country, 2022 - 2028, USD Million
• TABLE 205 Asia Pacific IT & Telecom Market by Country, 2018 - 2021, USD Million
• TABLE 206 Asia Pacific IT & Telecom Market by Country, 2022 - 2028, USD Million
• TABLE 207 Asia Pacific Energy & Utilities Market by Country, 2018 - 2021, USD Million
• TABLE 208 Asia Pacific Energy & Utilities Market by Country, 2022 - 2028, USD Million
• TABLE 209 Asia Pacific Healthcare Market by Country, 2018 - 2021, USD Million
• TABLE 210 Asia Pacific Healthcare Market by Country, 2022 - 2028, USD Million
• TABLE 211 Asia Pacific Government & Defense Market by Country, 2018 - 2021, USD Million
• TABLE 212 Asia Pacific Government & Defense Market by Country, 2022 - 2028, USD Million
• TABLE 213 Asia Pacific Others Market by Country, 2018 - 2021, USD Million
• TABLE 214 Asia Pacific Others Market by Country, 2022 - 2028, USD Million
• TABLE 215 Asia Pacific Behavior Analytics Market by Country, 2018 - 2021, USD Million
• TABLE 216 Asia Pacific Behavior Analytics Market by Country, 2022 - 2028, USD Million
• TABLE 217 China Behavior Analytics Market, 2018 - 2021, USD Million
• TABLE 218 China Behavior Analytics Market, 2022 - 2028, USD Million
• TABLE 219 China Behavior Analytics Market by Component, 2018 - 2021, USD Million
• TABLE 220 China Behavior Analytics Market by Component, 2022 - 2028, USD Million
• TABLE 221 China Behavior Analytics Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 222 China Behavior Analytics Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 223 China Behavior Analytics Market by Vertical, 2018 - 2021, USD Million
• TABLE 224 China Behavior Analytics Market by Vertical, 2022 - 2028, USD Million
• TABLE 225 Japan Behavior Analytics Market, 2018 - 2021, USD Million
• TABLE 226 Japan Behavior Analytics Market, 2022 - 2028, USD Million
• TABLE 227 Japan Behavior Analytics Market by Component, 2018 - 2021, USD Million
• TABLE 228 Japan Behavior Analytics Market by Component, 2022 - 2028, USD Million
• TABLE 229 Japan Behavior Analytics Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 230 Japan Behavior Analytics Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 231 Japan Behavior Analytics Market by Vertical, 2018 - 2021, USD Million
• TABLE 232 Japan Behavior Analytics Market by Vertical, 2022 - 2028, USD Million
• TABLE 233 India Behavior Analytics Market, 2018 - 2021, USD Million
• TABLE 234 India Behavior Analytics Market, 2022 - 2028, USD Million
• TABLE 235 India Behavior Analytics Market by Component, 2018 - 2021, USD Million
• TABLE 236 India Behavior Analytics Market by Component, 2022 - 2028, USD Million
• TABLE 237 India Behavior Analytics Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 238 India Behavior Analytics Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 239 India Behavior Analytics Market by Vertical, 2018 - 2021, USD Million
• TABLE 240 India Behavior Analytics Market by Vertical, 2022 - 2028, USD Million
• TABLE 241 South Korea Behavior Analytics Market, 2018 - 2021, USD Million
• TABLE 242 South Korea Behavior Analytics Market, 2022 - 2028, USD Million
• TABLE 243 South Korea Behavior Analytics Market by Component, 2018 - 2021, USD Million
• TABLE 244 South Korea Behavior Analytics Market by Component, 2022 - 2028, USD Million
• TABLE 245 South Korea Behavior Analytics Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 246 South Korea Behavior Analytics Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 247 South Korea Behavior Analytics Market by Vertical, 2018 - 2021, USD Million
• TABLE 248 South Korea Behavior Analytics Market by Vertical, 2022 - 2028, USD Million
• TABLE 249 Singapore Behavior Analytics Market, 2018 - 2021, USD Million
• TABLE 250 Singapore Behavior Analytics Market, 2022 - 2028, USD Million
• TABLE 251 Singapore Behavior Analytics Market by Component, 2018 - 2021, USD Million
• TABLE 252 Singapore Behavior Analytics Market by Component, 2022 - 2028, USD Million
• TABLE 253 Singapore Behavior Analytics Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 254 Singapore Behavior Analytics Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 255 Singapore Behavior Analytics Market by Vertical, 2018 - 2021, USD Million
• TABLE 256 Singapore Behavior Analytics Market by Vertical, 2022 - 2028, USD Million
• TABLE 257 Malaysia Behavior Analytics Market, 2018 - 2021, USD Million
• TABLE 258 Malaysia Behavior Analytics Market, 2022 - 2028, USD Million
• TABLE 259 Malaysia Behavior Analytics Market by Component, 2018 - 2021, USD Million
• TABLE 260 Malaysia Behavior Analytics Market by Component, 2022 - 2028, USD Million
• TABLE 261 Malaysia Behavior Analytics Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 262 Malaysia Behavior Analytics Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 263 Malaysia Behavior Analytics Market by Vertical, 2018 - 2021, USD Million
• TABLE 264 Malaysia Behavior Analytics Market by Vertical, 2022 - 2028, USD Million
• TABLE 265 Rest of Asia Pacific Behavior Analytics Market, 2018 - 2021, USD Million
• TABLE 266 Rest of Asia Pacific Behavior Analytics Market, 2022 - 2028, USD Million
• TABLE 267 Rest of Asia Pacific Behavior Analytics Market by Component, 2018 - 2021, USD Million
• TABLE 268 Rest of Asia Pacific Behavior Analytics Market by Component, 2022 - 2028, USD Million
• TABLE 269 Rest of Asia Pacific Behavior Analytics Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 270 Rest of Asia Pacific Behavior Analytics Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 271 Rest of Asia Pacific Behavior Analytics Market by Vertical, 2018 - 2021, USD Million
• TABLE 272 Rest of Asia Pacific Behavior Analytics Market by Vertical, 2022 - 2028, USD Million
• TABLE 273 LAMEA Behavior Analytics Market, 2018 - 2021, USD Million
• TABLE 274 LAMEA Behavior Analytics Market, 2022 - 2028, USD Million
• TABLE 275 LAMEA Behavior Analytics Market by Component, 2018 - 2021, USD Million
• TABLE 276 LAMEA Behavior Analytics Market by Component, 2022 - 2028, USD Million
• TABLE 277 LAMEA Solution Market by Country, 2018 - 2021, USD Million
• TABLE 278 LAMEA Solution Market by Country, 2022 - 2028, USD Million
• TABLE 279 LAMEA Services Market by Country, 2018 - 2021, USD Million
• TABLE 280 LAMEA Services Market by Country, 2022 - 2028, USD Million
• TABLE 281 LAMEA Behavior Analytics Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 282 LAMEA Behavior Analytics Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 283 LAMEA On-premise Market by Country, 2018 - 2021, USD Million
• TABLE 284 LAMEA On-premise Market by Country, 2022 - 2028, USD Million
• TABLE 285 LAMEA Cloud Market by Country, 2018 - 2021, USD Million
• TABLE 286 LAMEA Cloud Market by Country, 2022 - 2028, USD Million
• TABLE 287 LAMEA Behavior Analytics Market by Vertical, 2018 - 2021, USD Million
• TABLE 288 LAMEA Behavior Analytics Market by Vertical, 2022 - 2028, USD Million
• TABLE 289 LAMEA Retail & E-commerce Market by Country, 2018 - 2021, USD Million
• TABLE 290 LAMEA Retail & E-commerce Market by Country, 2022 - 2028, USD Million
• TABLE 291 LAMEA BFSI Market by Country, 2018 - 2021, USD Million
• TABLE 292 LAMEA BFSI Market by Country, 2022 - 2028, USD Million
• TABLE 293 LAMEA IT & Telecom Market by Country, 2018 - 2021, USD Million
• TABLE 294 LAMEA IT & Telecom Market by Country, 2022 - 2028, USD Million
• TABLE 295 LAMEA Energy & Utilities Market by Country, 2018 - 2021, USD Million
• TABLE 296 LAMEA Energy & Utilities Market by Country, 2022 - 2028, USD Million
• TABLE 297 LAMEA Healthcare Market by Country, 2018 - 2021, USD Million
• TABLE 298 LAMEA Healthcare Market by Country, 2022 - 2028, USD Million
• TABLE 299 LAMEA Government & Defense Market by Country, 2018 - 2021, USD Million
• TABLE 300 LAMEA Government & Defense Market by Country, 2022 - 2028, USD Million
• TABLE 301 LAMEA Others Market by Country, 2018 - 2021, USD Million
• TABLE 302 LAMEA Others Market by Country, 2022 - 2028, USD Million
• TABLE 303 LAMEA Behavior Analytics Market by Country, 2018 - 2021, USD Million
• TABLE 304 LAMEA Behavior Analytics Market by Country, 2022 - 2028, USD Million

• TABLE 305 Brazil Behavior Analytics Market, 2018 - 2021, USD Million
• TABLE 306 Brazil Behavior Analytics Market, 2022 - 2028, USD Million
• TABLE 307 Brazil Behavior Analytics Market by Component, 2018 - 2021, USD Million
• TABLE 308 Brazil Behavior Analytics Market by Component, 2022 - 2028, USD Million
• TABLE 309 Brazil Behavior Analytics Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 310 Brazil Behavior Analytics Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 311 Brazil Behavior Analytics Market by Vertical, 2018 - 2021, USD Million
• TABLE 312 Brazil Behavior Analytics Market by Vertical, 2022 - 2028, USD Million
• TABLE 313 Argentina Behavior Analytics Market, 2018 - 2021, USD Million
• TABLE 314 Argentina Behavior Analytics Market, 2022 - 2028, USD Million
• TABLE 315 Argentina Behavior Analytics Market by Component, 2018 - 2021, USD Million
• TABLE 316 Argentina Behavior Analytics Market by Component, 2022 - 2028, USD Million
• TABLE 317 Argentina Behavior Analytics Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 318 Argentina Behavior Analytics Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 319 Argentina Behavior Analytics Market by Vertical, 2018 - 2021, USD Million
• TABLE 320 Argentina Behavior Analytics Market by Vertical, 2022 - 2028, USD Million
• TABLE 321 UAE Behavior Analytics Market, 2018 - 2021, USD Million
• TABLE 322 UAE Behavior Analytics Market, 2022 - 2028, USD Million
• TABLE 323 UAE Behavior Analytics Market by Component, 2018 - 2021, USD Million
• TABLE 324 UAE Behavior Analytics Market by Component, 2022 - 2028, USD Million
• TABLE 325 UAE Behavior Analytics Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 326 UAE Behavior Analytics Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 327 UAE Behavior Analytics Market by Vertical, 2018 - 2021, USD Million
• TABLE 328 UAE Behavior Analytics Market by Vertical, 2022 - 2028, USD Million
• TABLE 329 Saudi Arabia Behavior Analytics Market, 2018 - 2021, USD Million
• TABLE 330 Saudi Arabia Behavior Analytics Market, 2022 - 2028, USD Million
• TABLE 331 Saudi Arabia Behavior Analytics Market by Component, 2018 - 2021, USD Million
• TABLE 332 Saudi Arabia Behavior Analytics Market by Component, 2022 - 2028, USD Million
• TABLE 333 Saudi Arabia Behavior Analytics Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 334 Saudi Arabia Behavior Analytics Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 335 Saudi Arabia Behavior Analytics Market by Vertical, 2018 - 2021, USD Million
• TABLE 336 Saudi Arabia Behavior Analytics Market by Vertical, 2022 - 2028, USD Million
• TABLE 337 South Africa Behavior Analytics Market, 2018 - 2021, USD Million
• TABLE 338 South Africa Behavior Analytics Market, 2022 - 2028, USD Million
• TABLE 339 South Africa Behavior Analytics Market by Component, 2018 - 2021, USD Million
• TABLE 340 South Africa Behavior Analytics Market by Component, 2022 - 2028, USD Million
• TABLE 341 South Africa Behavior Analytics Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 342 South Africa Behavior Analytics Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 343 South Africa Behavior Analytics Market by Vertical, 2018 - 2021, USD Million
• TABLE 344 South Africa Behavior Analytics Market by Vertical, 2022 - 2028, USD Million
• TABLE 345 Nigeria Behavior Analytics Market, 2018 - 2021, USD Million
• TABLE 346 Nigeria Behavior Analytics Market, 2022 - 2028, USD Million
• TABLE 347 Nigeria Behavior Analytics Market by Component, 2018 - 2021, USD Million
• TABLE 348 Nigeria Behavior Analytics Market by Component, 2022 - 2028, USD Million
• TABLE 349 Nigeria Behavior Analytics Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 350 Nigeria Behavior Analytics Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 351 Nigeria Behavior Analytics Market by Vertical, 2018 - 2021, USD Million
• TABLE 352 Nigeria Behavior Analytics Market by Vertical, 2022 - 2028, USD Million
• TABLE 353 Rest of LAMEA Behavior Analytics Market, 2018 - 2021, USD Million
• TABLE 354 Rest of LAMEA Behavior Analytics Market, 2022 - 2028, USD Million
• TABLE 355 Rest of LAMEA Behavior Analytics Market by Component, 2018 - 2021, USD Million
• TABLE 356 Rest of LAMEA Behavior Analytics Market by Component, 2022 - 2028, USD Million
• TABLE 357 Rest of LAMEA Behavior Analytics Market by Deployment Type, 2018 - 2021, USD Million
• TABLE 358 Rest of LAMEA Behavior Analytics Market by Deployment Type, 2022 - 2028, USD Million
• TABLE 359 Rest of LAMEA Behavior Analytics Market by Vertical, 2018 - 2021, USD Million
• TABLE 360 Rest of LAMEA Behavior Analytics Market by Vertical, 2022 - 2028, USD Million
• TABLE 361 Key Information - SAP SE
• TABLE 362 Key information - IBM Corporation
• TABLE 363 Key Information - NTT Data Corporation
• TABLE 364 Key Information - Oracle Corporation
• TABLE 365 key information - Microsoft Corporation
• TABLE 366 Key Information - Splunk, Inc.
• TABLE 367 Key Information -Varonis Systems, Inc.
• TABLE 368 Key Information - LogRhythm, Inc.
• TABLE 369 Key information - Tibco Software, Inc.
• TABLE 370 Key Information - Cynet Security

List of Figures

• FIG 1 Methodology for the research
• FIG 2 Market Share Analysis, 2021
• FIG 3 Global Behavior Analytics Market Share by Component, 2021
• FIG 4 Global Behavior Analytics Market Share by Component, 2028
• FIG 5 Global Behavior Analytics Market by Component, 2018 - 2028, USD Million
• FIG 6 Global Behavior Analytics Market Share by Deployment Type, 2021
• FIG 7 Global Behavior Analytics Market Share by Deployment Type, 2028
• FIG 8 Global Behavior Analytics Market by Deployment Type, 2018 - 2028, USD Million
• FIG 9 Global Behavior Analytics Market Share by Vertical, 2021
• FIG 10 Global Behavior Analytics Market Share by Vertical, 2028
• FIG 11 Global Behavior Analytics Market by Vertical, 2018 - 2028, USD Million
• FIG 12 Global Behavior Analytics Market Share by Region, 2021
• FIG 13 Global Behavior Analytics Market Share by Region, 2028
• FIG 14 Global Behavior Analytics Market by Region, 2018 - 2028, USD Million
• FIG 15 SWOT Analysis: SAP SE
• FIG 16 Swot analysis: IBM Corporation
• FIG 17 SWOT Analysis: NTT Data Corporation
• FIG 18 SWOT analysis: Oracle Corporation
• FIG 19 SWOT Analysis: Microsoft Corporation
• FIG 20 Recent strategies and developments: LogRhythm, Inc.

The Global Behavior Analytics Market size is expected to reach $7.1 billion by 2028, rising at a market growth of 30.5% CAGR during the forecast period.

Behavior analytics is the application of modern technologies, including artificial intelligence, machine learning, and big data, to analyze and comprehend human behavior. These technologies uncover patterns, trends, and aberrations in human behavior to enhance decision-making, optimize operations, and strengthen security. In addition, the market of behavior analytics facilitates the collection, analysis, and efficient utilization of customer data.

Knowing what drives and motivates customers is a crucial component of this process. Consumers of digital products, such as applications and websites, whose behavior is collected and analyzed through data collection and analysis. With this information, businesses may assess the future advancement of their digital services based on the level of customer involvement with the virtual experience.

Integration of sophisticated analytics with machine learning algorithms into behavior analytics and an increase in investments in security solutions contribute to the expansion of the market for behavior analytics. In addition, the rise in insider security threats within businesses benefits the market's expansion.

The significant benefits of behavior analytics include acquiring a better understanding of client preferences, identifying ways to improve client interaction, enhancing customer retention, decreasing customer churn, and boosting customer happiness. Behavior analytics can also assist firms in identifying consumer behavior trends, gaining customer preference insights, and optimizing business operations. Moreover, behavior analytics can help firms increase productivity, save expenses, and enhance customer service.

COVID-19 Impact Analysis

The COVID-19 pandemic outbreak has had a substantial effect on the behavior analytics business. Demand for behavior analytics solutions and services has decreased due to the pandemic. Companies are concentrating on mitigating the pandemic's impact on their operations. Also, the pandemic has decreased the number of IT projects performed by enterprises. This is because organizations are focused on mitigating the pandemic's impact on their business operations. As a result, the market for behavior analytics is anticipated to suffer in 2020.

Market Growth Factors

Grown investment in security solutions

Many investors are turning to alternative investments, such as real estate, to create a haven for their money. This asset class provides many of the benefits that are traditionally associated with haven investments. These benefits include a lack of correlation to equities, lower volatility, and strong performance throughout market cycles. Additionally, this asset class provides the potential for much better returns than highly rated sovereign bonds. As a result, investors are making it possible for security solutions to have a risk-free investment, which in turn is boosting the expansion of the market.

Behavior analytics helps in mitigating risks

Analytics of behavior can uncover and flag various unusual behaviors for the business to take action on. Activities carried out intentionally, accidentally, or in a compromised manner by a worker, user, or third-party entity are all examples of potential hazards. In addition, it is used in various industries to detect and prevent insider threats and investigate and understand user habits to comply with and fulfill regulatory requirements. Due to this ability of behavior analytics to mitigate errors, these solutions are widely being adopted by the various industry verticals, thereby supporting market growth.

Market Restraining Factors

Growing security concern especially for cloud-based solutions

Cloud-based environments are highly vulnerable to cyberattacks. For example, if consumers flee to competitors, cyber intrusions could become market-altering occurrences that signal major brand names' decline and eventual demise. Similarly, after analysis, the anonymity of the data may be compromised, posing a security risk to the company. Hence, privacy and security issues provide a significant barrier to the widespread adoption of analytics solutions. This is anticipated to hinder the growth of the behavior analytics market during the forecast period.

Component Outlook

Based on component, the behavior analytics market is segmented into solution and services. In 2021, the solution segment held the highest revenue share in the behavior analytics market. Due to the increasing number of insider attacks worldwide, the market for insider threat detection systems is predicted to increase significantly. Organizations have been under threat from insider attacks for more than a decade. Advanced analytics techniques are used by insider threat detection software to efficiently identify and mitigate the effects of insider attacks.

Deployment Mode Outlook

By deployment mode, the behavior analytics market is classified into on-premise, and cloud. The cloud segment garnered a substantial revenue share in the behavior analytics market in 2021. Due to cost-effectiveness and ongoing improvements to the security of cloud platforms, demand for cloud-based products is predicted to rise in the future.

Industry Vertical Outlook

By industry vertical, the behavior analytics market is bifurcated into retail & e-commerce, BFSI, healthcare, IT & telecom, energy & utilities, government & defense and others. Analytics can reduce the cost of client acquisition by optimizing marketing expenditures with a greater understanding of the customer. Using behavior analytics, marketing teams may target & acquire customers with similar profiles to the best customers. These prospects are more likely to respond positively to messaging and incentives and are likely to have high customer loyalty.

Regional Outlook

Region wise, the behavior analytics market is analyzed across North America, Europe, Asia Pacific and LAMEA. In 2021, the North America region led the behavior analytics market by generating the largest revenue share. The region's cyber security market is anticipated to be driven by the region's strong cloud platform basis and the resulting requirement to reduce cyber threats. Several small and medium-sized businesses are concentrating on the potential of cloud computing and its advantages, such as cost-effectiveness, scalability, and flexibility.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Splunk, Inc., IBM Corporation, Microsoft Corporation, NTT Data Corporation, Oracle Corporation, SAP SE, Tibco Software, Inc. (Vista Equity Partners), Varonis Systems, Inc., Cynet Security, and LogRhythm, Inc.

Recent Strategies Deployed in Behavior Analytics Market

Partnerships, Collaborations and Agreements:

Feb-2023: LogRhythm came into partnership with Trend Micro, a Japan-based company operating in the application software industry. The partnership includes supporting companies across the globe in automating threat detection and response. The integrated solution enables security teams to extract the data, correlate, and automate.

Dec-2022: LogRhythm teamed up with SentinelOne, a cloud-based cybersecurity company. The collaboration includes providing authority to security teams to recognize behavior anomalies. The integrated solutions allow security teams to deal with noise and gather insights into cybersecurity threats more effectively and rapidly.

May-2022: LogRhythm came into partnership with REAL security, a Slovenija-based IT company. The partnership includes providing businesses with security tools to develop a defense against increasing cyber threats. Together the companies aim to reinforce the cybersecurity of businesses in Croatia, Bosnia, Slovenia, Serbia, Kosovo, North Macedonia, and Albania.

Mergers and Acquisitions:

Nov-2022: NTT Data completed the acquisition of Aspirent, a US-based provider of management and technology consulting services. The addition of Aspirent reinforces and broadens NTT's advisory and analytics capabilities.

Jul-2022: IBM took over Databand.ai, an Israel-based developer of data observability platform. The addition of Databand.ai reinforces IBM's software portfolio and further enables IBM to provide a full-fledged set of observability capabilities intended for IT across multiple applications, data, and ML.

Jul-2022: SAP took over Askdata, a US-based search-driven analytics company. The addition of Askdata would benefit SAP's clients by allowing them to make better-informed decisions by cashing on AI-driven natural language searches.

Jan-2021: LogRhythm completed the acquisition of MistNet, a US-based developer of multi-entity threat detection and response platform. The acquisition would enable the acquirer to provide ML-based response and detection capabilities that would include user and entity behavior analytics (UEBA), network detection, endpoint detection, and response data (EDR). Further, the addition of MistNet advances the acquirer's market presence in the XDR market.

Product Launches and Expansions:

Nov-2022: IBM introduced Business Analytics Enterprise. Business Analytics Enterprise is a comprehensive suite including business intelligence planning, forecasting, and budgeting, and is equipped with dashboard capabilities that furnish the user with a wide view of data sources across their entire enterprise. The new software is developed to break down silos of data to make data-based decisions. Further, the launch of the software aligns with IBM's strategy to deliver tools that support data-driven decision-making to businesses.

Scope of the Study

Market Segments covered in the Report:

By Component

• Solution
• Services

By Deployment Type

• On-premise
• Cloud

By Vertical

• Retail & E-commerce
• BFSI
• IT & Telecom
• Energy & Utilities
• Healthcare
• Government & Defense
• Others

By Geography

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
• LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Companies Profiled

• Splunk, Inc.
• IBM Corporation
• Microsoft Corporation
• NTT Data Corporation
• Oracle Corporation
• SAP SE
• Tibco Software, Inc. (Vista Equity Partners)
• Varonis Systems, Inc.
• Cynet Security
• LogRhythm, Inc.

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• Exhaustive coverage
• Highest number of market tables and figures
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Table of Contents

Chapter 1. Market Scope & Methodology

• 1.1 Market Definition
• 1.2 Objectives
• 1.3 Market Scope
• 1.4 Segmentation
  • 1.4.1 Global Behavior Analytics Market, by Component
  • 1.4.2 Global Behavior Analytics Market, by Deployment Type
  • 1.4.3 Global Behavior Analytics Market, by Vertical
  • 1.4.4 Global Behavior Analytics Market, by Geography
• 1.5 Methodology for the research

Chapter 2. Market Overview

• 2.1 Introduction
  • 2.1.1 Overview
    • 2.1.1.1 Market Composition & Scenario
• 2.2 Key Factors Impacting the Market
  • 2.2.1 Market Drivers
  • 2.2.2 Market Restraints

Chapter 3. Competition Analysis - Global

• 3.1 Market Share Analysis, 2021
• 3.2 Recent strategies deployed in Behavior Analytics Market

Chapter 4. Global Behavior Analytics Market by Component

• 4.1 Global Solution Market by Region
• 4.2 Global Services Market by Region

Chapter 5. Global Behavior Analytics Market by Deployment Type

• 5.1 Global On-premise Market by Region
• 5.2 Global Cloud Market by Region

Chapter 6. Global Behavior Analytics Market by Vertical

• 6.1 Global Retail & E-commerce Market by Region
• 6.2 Global BFSI Market by Region
• 6.3 Global IT & Telecom Market by Region
• 6.4 Global Energy & Utilities Market by Region
• 6.5 Global Healthcare Market by Region
• 6.6 Global Government & Defense Market by Region
• 6.7 Global Others Market by Region

Chapter 7. Global Behavior Analytics Market by Region

• 7.1 North America Behavior Analytics Market
  • 7.1.1 North America Behavior Analytics Market by Component
    • 7.1.1.1 North America Solution Market by Country
    • 7.1.1.2 North America Services Market by Country
  • 7.1.2 North America Behavior Analytics Market by Deployment Type
    • 7.1.2.1 North America On-premise Market by Country
    • 7.1.2.2 North America Cloud Market by Country
  • 7.1.3 North America Behavior Analytics Market by Vertical
    • 7.1.3.1 North America Retail & E-commerce Market by Country
    • 7.1.3.2 North America BFSI Market by Country
    • 7.1.3.3 North America IT & Telecom Market by Country
    • 7.1.3.4 North America Energy & Utilities Market by Country
    • 7.1.3.5 North America Healthcare Market by Country
    • 7.1.3.6 North America Government & Defense Market by Country
    • 7.1.3.7 North America Others Market by Country
  • 7.1.4 North America Behavior Analytics Market by Country
    • 7.1.4.1 US Behavior Analytics Market
      • 7.1.4.1.1 US Behavior Analytics Market by Component
      • 7.1.4.1.2 US Behavior Analytics Market by Deployment Type
      • 7.1.4.1.3 US Behavior Analytics Market by Vertical
    • 7.1.4.2 Canada Behavior Analytics Market
      • 7.1.4.2.1 Canada Behavior Analytics Market by Component
      • 7.1.4.2.2 Canada Behavior Analytics Market by Deployment Type
      • 7.1.4.2.3 Canada Behavior Analytics Market by Vertical
    • 7.1.4.3 Mexico Behavior Analytics Market
      • 7.1.4.3.1 Mexico Behavior Analytics Market by Component
      • 7.1.4.3.2 Mexico Behavior Analytics Market by Deployment Type
      • 7.1.4.3.3 Mexico Behavior Analytics Market by Vertical
    • 7.1.4.4 Rest of North America Behavior Analytics Market
      • 7.1.4.4.1 Rest of North America Behavior Analytics Market by Component
      • 7.1.4.4.2 Rest of North America Behavior Analytics Market by Deployment Type
      • 7.1.4.4.3 Rest of North America Behavior Analytics Market by Vertical
• 7.2 Europe Behavior Analytics Market
  • 7.2.1 Europe Behavior Analytics Market by Component
    • 7.2.1.1 Europe Solution Market by Country
    • 7.2.1.2 Europe Services Market by Country
  • 7.2.2 Europe Behavior Analytics Market by Deployment Type
    • 7.2.2.1 Europe On-premise Market by Country
    • 7.2.2.2 Europe Cloud Market by Country
  • 7.2.3 Europe Behavior Analytics Market by Vertical
    • 7.2.3.1 Europe Retail & E-commerce Market by Country
    • 7.2.3.2 Europe BFSI Market by Country
    • 7.2.3.3 Europe IT & Telecom Market by Country
    • 7.2.3.4 Europe Energy & Utilities Market by Country
    • 7.2.3.5 Europe Healthcare Market by Country
    • 7.2.3.6 Europe Government & Defense Market by Country
    • 7.2.3.7 Europe Others Market by Country
  • 7.2.4 Europe Behavior Analytics Market by Country
    • 7.2.4.1 Germany Behavior Analytics Market
      • 7.2.4.1.1 Germany Behavior Analytics Market by Component
      • 7.2.4.1.2 Germany Behavior Analytics Market by Deployment Type
      • 7.2.4.1.3 Germany Behavior Analytics Market by Vertical
    • 7.2.4.2 UK Behavior Analytics Market
      • 7.2.4.2.1 UK Behavior Analytics Market by Component
      • 7.2.4.2.2 UK Behavior Analytics Market by Deployment Type
      • 7.2.4.2.3 UK Behavior Analytics Market by Vertical
    • 7.2.4.3 France Behavior Analytics Market
      • 7.2.4.3.1 France Behavior Analytics Market by Component
      • 7.2.4.3.2 France Behavior Analytics Market by Deployment Type
      • 7.2.4.3.3 France Behavior Analytics Market by Vertical
    • 7.2.4.4 Russia Behavior Analytics Market
      • 7.2.4.4.1 Russia Behavior Analytics Market by Component
      • 7.2.4.4.2 Russia Behavior Analytics Market by Deployment Type
      • 7.2.4.4.3 Russia Behavior Analytics Market by Vertical
    • 7.2.4.5 Spain Behavior Analytics Market
      • 7.2.4.5.1 Spain Behavior Analytics Market by Component
      • 7.2.4.5.2 Spain Behavior Analytics Market by Deployment Type
      • 7.2.4.5.3 Spain Behavior Analytics Market by Vertical
    • 7.2.4.6 Italy Behavior Analytics Market
      • 7.2.4.6.1 Italy Behavior Analytics Market by Component
      • 7.2.4.6.2 Italy Behavior Analytics Market by Deployment Type
      • 7.2.4.6.3 Italy Behavior Analytics Market by Vertical
    • 7.2.4.7 Rest of Europe Behavior Analytics Market
      • 7.2.4.7.1 Rest of Europe Behavior Analytics Market by Component
      • 7.2.4.7.2 Rest of Europe Behavior Analytics Market by Deployment Type
      • 7.2.4.7.3 Rest of Europe Behavior Analytics Market by Vertical
• 7.3 Asia Pacific Behavior Analytics Market
  • 7.3.1 Asia Pacific Behavior Analytics Market by Component
    • 7.3.1.1 Asia Pacific Solution Market by Country
    • 7.3.1.2 Asia Pacific Services Market by Country
  • 7.3.2 Asia Pacific Behavior Analytics Market by Deployment Type
    • 7.3.2.1 Asia Pacific On-premise Market by Country
    • 7.3.2.2 Asia Pacific Cloud Market by Country
  • 7.3.3 Asia Pacific Behavior Analytics Market by Vertical
    • 7.3.3.1 Asia Pacific Retail & E-commerce Market by Country
    • 7.3.3.2 Asia Pacific BFSI Market by Country
    • 7.3.3.3 Asia Pacific IT & Telecom Market by Country
    • 7.3.3.4 Asia Pacific Energy & Utilities Market by Country
    • 7.3.3.5 Asia Pacific Healthcare Market by Country
    • 7.3.3.6 Asia Pacific Government & Defense Market by Country
    • 7.3.3.7 Asia Pacific Others Market by Country
  • 7.3.4 Asia Pacific Behavior Analytics Market by Country
    • 7.3.4.1 China Behavior Analytics Market
      • 7.3.4.1.1 China Behavior Analytics Market by Component
      • 7.3.4.1.2 China Behavior Analytics Market by Deployment Type
      • 7.3.4.1.3 China Behavior Analytics Market by Vertical
    • 7.3.4.2 Japan Behavior Analytics Market
      • 7.3.4.2.1 Japan Behavior Analytics Market by Component
      • 7.3.4.2.2 Japan Behavior Analytics Market by Deployment Type
      • 7.3.4.2.3 Japan Behavior Analytics Market by Vertical
    • 7.3.4.3 India Behavior Analytics Market
      • 7.3.4.3.1 India Behavior Analytics Market by Component
      • 7.3.4.3.2 India Behavior Analytics Market by Deployment Type
      • 7.3.4.3.3 India Behavior Analytics Market by Vertical
    • 7.3.4.4 South Korea Behavior Analytics Market
      • 7.3.4.4.1 South Korea Behavior Analytics Market by Component
      • 7.3.4.4.2 South Korea Behavior Analytics Market by Deployment Type
      • 7.3.4.4.3 South Korea Behavior Analytics Market by Vertical
    • 7.3.4.5 Singapore Behavior Analytics Market
      • 7.3.4.5.1 Singapore Behavior Analytics Market by Component
      • 7.3.4.5.2 Singapore Behavior Analytics Market by Deployment Type
      • 7.3.4.5.3 Singapore Behavior Analytics Market by Vertical
    • 7.3.4.6 Malaysia Behavior Analytics Market
      • 7.3.4.6.1 Malaysia Behavior Analytics Market by Component
      • 7.3.4.6.2 Malaysia Behavior Analytics Market by Deployment Type
      • 7.3.4.6.3 Malaysia Behavior Analytics Market by Vertical
    • 7.3.4.7 Rest of Asia Pacific Behavior Analytics Market
      • 7.3.4.7.1 Rest of Asia Pacific Behavior Analytics Market by Component
      • 7.3.4.7.2 Rest of Asia Pacific Behavior Analytics Market by Deployment Type
      • 7.3.4.7.3 Rest of Asia Pacific Behavior Analytics Market by Vertical
• 7.4 LAMEA Behavior Analytics Market
  • 7.4.1 LAMEA Behavior Analytics Market by Component
    • 7.4.1.1 LAMEA Solution Market by Country
    • 7.4.1.2 LAMEA Services Market by Country
  • 7.4.2 LAMEA Behavior Analytics Market by Deployment Type
    • 7.4.2.1 LAMEA On-premise Market by Country
    • 7.4.2.2 LAMEA Cloud Market by Country
  • 7.4.3 LAMEA Behavior Analytics Market by Vertical
    • 7.4.3.1 LAMEA Retail & E-commerce Market by Country
    • 7.4.3.2 LAMEA BFSI Market by Country
    • 7.4.3.3 LAMEA IT & Telecom Market by Country
    • 7.4.3.4 LAMEA Energy & Utilities Market by Country
    • 7.4.3.5 LAMEA Healthcare Market by Country
    • 7.4.3.6 LAMEA Government & Defense Market by Country
    • 7.4.3.7 LAMEA Others Market by Country
  • 7.4.4 LAMEA Behavior Analytics Market by Country
    • 7.4.4.1 Brazil Behavior Analytics Market
      • 7.4.4.1.1 Brazil Behavior Analytics Market by Component
      • 7.4.4.1.2 Brazil Behavior Analytics Market by Deployment Type
      • 7.4.4.1.3 Brazil Behavior Analytics Market by Vertical
    • 7.4.4.2 Argentina Behavior Analytics Market
      • 7.4.4.2.1 Argentina Behavior Analytics Market by Component
      • 7.4.4.2.2 Argentina Behavior Analytics Market by Deployment Type
      • 7.4.4.2.3 Argentina Behavior Analytics Market by Vertical
    • 7.4.4.3 UAE Behavior Analytics Market
      • 7.4.4.3.1 UAE Behavior Analytics Market by Component
      • 7.4.4.3.2 UAE Behavior Analytics Market by Deployment Type
      • 7.4.4.3.3 UAE Behavior Analytics Market by Vertical
    • 7.4.4.4 Saudi Arabia Behavior Analytics Market
      • 7.4.4.4.1 Saudi Arabia Behavior Analytics Market by Component
      • 7.4.4.4.2 Saudi Arabia Behavior Analytics Market by Deployment Type
      • 7.4.4.4.3 Saudi Arabia Behavior Analytics Market by Vertical
    • 7.4.4.5 South Africa Behavior Analytics Market
      • 7.4.4.5.1 South Africa Behavior Analytics Market by Component
      • 7.4.4.5.2 South Africa Behavior Analytics Market by Deployment Type
      • 7.4.4.5.3 South Africa Behavior Analytics Market by Vertical
    • 7.4.4.6 Nigeria Behavior Analytics Market
      • 7.4.4.6.1 Nigeria Behavior Analytics Market by Component
      • 7.4.4.6.2 Nigeria Behavior Analytics Market by Deployment Type
      • 7.4.4.6.3 Nigeria Behavior Analytics Market by Vertical
    • 7.4.4.7 Rest of LAMEA Behavior Analytics Market
      • 7.4.4.7.1 Rest of LAMEA Behavior Analytics Market by Component
      • 7.4.4.7.2 Rest of LAMEA Behavior Analytics Market by Deployment Type
      • 7.4.4.7.3 Rest of LAMEA Behavior Analytics Market by Vertical

Chapter 8. Company Profiles

• 8.1 SAP SE
  • 8.1.1 Company Overview
  • 8.1.2 Financial Analysis
  • 8.1.3 Segmental and Regional Analysis
  • 8.1.4 Research & Development Expense
  • 8.1.5 Recent strategies and developments:
    • 8.1.5.1 Acquisition and Mergers:
  • 8.1.6 SWOT Analysis
• 8.2 IBM Corporation
  • 8.2.1 Company Overview
  • 8.2.2 Financial Analysis
  • 8.2.3 Regional & Segmental Analysis
  • 8.2.4 Research & Development Expenses
  • 8.2.5 Recent strategies and developments:
    • 8.2.5.1 Product Launches and Product Expansions:
    • 8.2.5.2 Acquisition and Mergers:
  • 8.2.6 SWOT Analysis
• 8.3 NTT Data Corporation
  • 8.3.1 Company Overview
  • 8.3.2 Financial Analysis
  • 8.3.3 Segmental Analysis
  • 8.3.4 Research & Development Expense
  • 8.3.5 Recent strategies and developments:
    • 8.3.5.1 Acquisition and Mergers:
  • 8.3.6 SWOT Analysis
• 8.4 Oracle Corporation
  • 8.4.1 Company Overview
  • 8.4.2 Financial Analysis
  • 8.4.3 Segmental and Regional Analysis
  • 8.4.4 Research & Development Expense
  • 8.4.5 SWOT Analysis
• 8.5 Microsoft Corporation
  • 8.5.1 Company Overview
  • 8.5.2 Financial Analysis
  • 8.5.3 Segmental and Regional Analysis
  • 8.5.4 Research & Development Expenses
  • 8.5.5 SWOT Analysis
• 8.6 Splunk, Inc.
  • 8.6.1 Company Overview
  • 8.6.2 Financial Analysis
  • 8.6.3 Segmental and Regional Analysis
  • 8.6.4 Research & Development Expenses
  • 8.6.5 Recent strategies and developments:
    • 8.6.5.1 Product Launches and Product Expansions:
    • 8.6.5.2 Acquisition and Mergers:
• 8.7 Varonis Systems, Inc.
  • 8.7.1 Company Overview
  • 8.7.2 Financial Analysis
  • 8.7.3 Regional Analysis
  • 8.7.4 Research & Development Expenses
• 8.8 LogRhythm, Inc.
  • 8.8.1 Company Overview
  • 8.8.2 Recent strategies and developments:
    • 8.8.2.1 Partnerships, Collaborations, and Agreements:
    • 8.8.2.2 Acquisition and Mergers:
• 8.9 Tibco Software, Inc. (Vista Equity Partners)
  • 8.9.1 Company Overview
• 8.10. Cynet Security
  • 8.10.1 Company Overview