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表紙：行動分析の世界市場規模調査＆予測、展開別、用途別、産業別、地域別分析、2023～2030年
市場調査レポート
商品コード
1389171

行動分析の世界市場規模調査＆予測、展開別、用途別、産業別、地域別分析、2023～2030年

Global Behavior Analytics Market Size Study & Forecast, by Deployment, By Application, By Industry, and Regional Analysis, 2023-2030

出版日
ページ情報
英文
納期
2～3営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=143.57円
行動分析の世界市場規模調査＆予測、展開別、用途別、産業別、地域別分析、2023～2030年
出版日: 2023年10月30日
発行: Bizwit Research & Consulting LLP
ページ情報: 英文
納期: 2～3営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界の行動分析市場は、2022年に約5億8,650万米ドルと評価され、予測期間2023年から2030年にかけて37.3%以上の健全な成長率で成長すると予測されています。

行動分析とは、ウェブサイトやアプリなどのデジタル製品とのユーザーインタラクションからデータを収集・研究するプロセスです。この情報は、ユーザーの行動、興味、問題を理解するために活用されます。ビジネス、サイバーセキュリティ、医療など、さまざまな文脈で行動データを分析・解釈するために、高度なデータ鉱業、機械学習、統計技術を使用します。この情報は主に、ユーザー体験を向上させ、顧客満足度を高めるために使用されます。内部不正や脅威の増加、デジタル技術の採用増加、ビッグデータ分析の台頭、セキュリティとリスク管理への注目の高まりは、世界市場の成長を後押しする主な要因です。

さらに、eコマースプラットフォームやオンラインショッピングの採用が増加していることも、世界全体の市場需要にプラスの影響を与えています。行動分析は、ユーザーの行動に関するデータを収集・分析することで、eコマース事業を改善するために使用される強力なツールです。Statistaによると、2015年の世界の小売eコマース売上高は1兆5,480億米ドルで、2026年には8兆1,480億米ドルに達すると予測されています。それに伴い、人工知能ベースの分析は、意思決定スキルのための産業アプリケーション全体で高い支持を得ています。この技術は、予測分析能力を向上させ、最大限のデータを取得することで、顧客の行動を分析・理解する方法に革命をもたらしました。例えば、ニューロモルフィックAI IPとチップのメーカーであるBrainChip Holdings Ltd.は、人間の行動を収集することでソーシャルロボットと車内モニタリングシステムを改善するため、nViso SAとの提携を発表しました。ジェスチャー、頭の位置、顔の表情、その他の行動の活用を、人工知能（AI）技術を搭載したチップを使って検討し、ユーザーと製品の体験を向上させる。このように、前述の要因が推定期間中の行動分析市場の成長を促進しています。さらに、行動分析への高度な分析と機械学習アルゴリズムの統合の増加や、ドライバーの安全対策への需要の高まりは、予測期間中に様々な有利な機会を提示します。しかし、厳しいデータ保護法と行動分析の利用可能性に関する認識不足が、2023～2030年の予測期間を通じて市場成長の課題となっています。

行動分析の世界市場調査において考慮した主要地域には、アジア太平洋、北米、欧州、ラテンアメリカ、中東・アフリカが含まれます。北米は、5GやIoT技術などのソリューションへの投資の増加、多数のデジタルプラットフォーム上での顧客の存在、業界全体で急速に拡大するデジタル化により、2022年の市場を独占しました。The Digital 2023 USAの調査によると、ソーシャルメディアプラットフォームは72.5％の米国人が利用しています。したがって、この地域の需要は、デジタルソリューションの急激な増加によって促進されています。一方、アジア太平洋は予測期間中最も高いCAGRで成長すると予想されています。IoTやスマート技術の採用が増加し、モバイルやウェブアプリケーションが使用され、変化する業界動向を理解するためのソリューションに対する需要が高く、多くの企業が大規模な顧客基盤のためにこれらの国に投資していることが、この地域全体の市場需要を大きく促進しています。

本調査の目的は、近年のさまざまなセグメントと国の市場規模を定義し、今後数年間の値を予測することです。本レポートは、調査対象国における産業の質的・量的側面を盛り込むよう設計されています。

また、市場の将来的な成長を規定する促進要因や課題などの重要な側面に関する詳細情報も提供しています。さらに、主要企業の競合情勢や製品提供の詳細な分析とともに、利害関係者が投資するためのミクロ市場における潜在的な機会も組み込んでいます。

目次

第1章 エグゼクティブサマリー

第2章 世界の行動分析市場の定義と範囲

  • 調査目的
  • 市場の定義と範囲
    • 業界の進化
    • 調査範囲
  • 調査対象年
  • 通貨換算レート

第3章 世界の行動分析市場力学

  • 行動分析市場の影響分析（2020年～2030年）
    • 市場の促進要因
      • 内部不正や脅威の増加
      • eコマースプラットフォームとオンラインショッピングの採用増加
    • 市場の課題
      • 厳しいデータ保護法
      • 認識不足
    • 市場機会
      • 行動分析への高度分析と機械学習アルゴリズムの統合の増加
      • 促進要因の安全対策に対する需要の高まり

第4章 世界の行動分析市場：産業分析

  • ポーターの5フォースモデル
    • 供給企業の交渉力
    • 買い手の交渉力
    • 新規参入業者の脅威
    • 代替品の脅威
    • 競争企業間の敵対関係
  • ポーターの5フォース影響分析
  • PEST分析
    • 政治
    • 経済
    • 社会
    • 技術
    • 環境
    • 法律
  • 主な投資機会
  • 主要成功戦略
  • COVID-19影響分析
  • 破壊的動向
  • 業界専門家の視点
  • アナリストの結論・提言

第5章 行動分析の世界市場：展開別

  • 市場スナップショット
  • 行動分析の世界市場：展開別、実績・ポテンシャル分析
  • 行動分析の世界市場：展開別、推定・予測、2020～2030年
  • 行動分析市場のサブセグメント分析
    • クラウド
    • オンプレミス

第6章 行動分析の世界市場：用途別

  • 市場スナップショット
  • 行動分析の世界市場：用途別、実績・ポテンシャル分析
  • 行動分析の世界市場：用途別、推定・予測、2020～2030年
  • 行動分析市場、サブセグメント別分析
    • 広告キャンペーン
    • デジタルマーケティング
    • コンテンツ配信
    • ブランドプロモーション
    • 脅威検知
    • その他

第7章 行動分析の世界市場：産業別

  • 市場スナップショット
  • 行動分析の世界市場：産業別、実績・ポテンシャル分析
  • 行動分析の世界市場：産業別、推定・予測、2020～2030年
  • 行動分析市場のサブセグメント分析
    • 小売
    • BFSI
    • 医療
    • 政府機関
    • メディア＆エンターテイメント
    • 教育
    • 飲食品
    • その他

第8章 行動分析の世界市場：地域別分析

  • 主要国
  • 主な新興国
  • 行動分析市場の地域別市場スナップショット
  • 北米
    • 米国
      • 展開別、推定・予測、2020～2030年
      • 用途別、推定・予測、2020～2030年
      • 産業別、推定・予測、2020～2030年
    • カナダ
  • 欧州の行動分析市場スナップショット
    • 英国
    • ドイツ
    • フランス
    • スペイン
    • イタリア
    • その他の欧州
  • アジア太平洋の行動分析市場スナップショット
    • 中国
    • インド
    • 日本
    • オーストラリア
    • 韓国
    • その他のアジア太平洋
  • ラテンアメリカの行動分析市場スナップショット
    • ブラジル
    • メキシコ
  • 中東・アフリカ
    • サウジアラビア
    • 南アフリカ
    • その他の中東およびアフリカ

第9章 競合情報

  • 主要企業のSWOT分析
  • 主要市場戦略
  • 企業プロファイル
    • Oracle Corporation（米国）
    • Adobe Inc.（米国）
    • IBM Corporation（米国）
    • Splunk Inc.（米国）
    • Heap Inc.（米国）
    • LogSentinel B.V.（オランダ）
    • Altamira.ai（米国）
    • Hotjar Ltd.（Malta）
    • TIBCO Software Inc.（米国）
    • Niara Inc.（HP Inc.）（米国）

第10章 調査プロセス

  • 調査プロセス
    • データ鉱業
    • 分析
    • 市場推定
    • 検証
    • 出版
  • 調査属性
  • 調査前提条件
図表

LIST OF TABLES

  • TABLE 1. Global Behavior Analytics Market, report scope
  • TABLE 2. Global Behavior Analytics Market estimates & forecasts by Region 2020-2030 (USD Million)
  • TABLE 3. Global Behavior Analytics Market estimates & forecasts by Deployment 2020-2030 (USD Million)
  • TABLE 4. Global Behavior Analytics Market estimates & forecasts by Application 2020-2030 (USD Million)
  • TABLE 5. Global Behavior Analytics Market estimates & forecasts by Industry 2020-2030 (USD Million)
  • TABLE 6. Global Behavior Analytics Market by segment, estimates & forecasts, 2020-2030 (USD Million)
  • TABLE 7. Global Behavior Analytics Market by region, estimates & forecasts, 2020-2030 (USD Million)
  • TABLE 8. Global Behavior Analytics Market by segment, estimates & forecasts, 2020-2030 (USD Million)
  • TABLE 9. Global Behavior Analytics Market by region, estimates & forecasts, 2020-2030 (USD Million)
  • TABLE 10. Global Behavior Analytics Market by segment, estimates & forecasts, 2020-2030 (USD Million)
  • TABLE 11. Global Behavior Analytics Market by region, estimates & forecasts, 2020-2030 (USD Million)
  • TABLE 12. Global Behavior Analytics Market by segment, estimates & forecasts, 2020-2030 (USD Million)
  • TABLE 13. Global Behavior Analytics Market by region, estimates & forecasts, 2020-2030 (USD Million)
  • TABLE 14. Global Behavior Analytics Market by segment, estimates & forecasts, 2020-2030 (USD Million)
  • TABLE 15. Global Behavior Analytics Market by region, estimates & forecasts, 2020-2030 (USD Million)
  • TABLE 16. U.S. Behavior Analytics Market estimates & forecasts, 2020-2030 (USD Million)
  • TABLE 17. U.S. Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
  • TABLE 18. U.S. Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
  • TABLE 19. Canada Behavior Analytics Market estimates & forecasts, 2020-2030 (USD Million)
  • TABLE 20. Canada Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
  • TABLE 21. Canada Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
  • TABLE 22. UK Behavior Analytics Market estimates & forecasts, 2020-2030 (USD Million)
  • TABLE 23. UK Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
  • TABLE 24. UK Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
  • TABLE 25. Germany Behavior Analytics Market estimates & forecasts, 2020-2030 (USD Million)
  • TABLE 26. Germany Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
  • TABLE 27. Germany Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
  • TABLE 28. France Behavior Analytics Market estimates & forecasts, 2020-2030 (USD Million)
  • TABLE 29. France Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
  • TABLE 30. France Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
  • TABLE 31. Italy Behavior Analytics Market estimates & forecasts, 2020-2030 (USD Million)
  • TABLE 32. Italy Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
  • TABLE 33. Italy Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
  • TABLE 34. Spain Behavior Analytics Market estimates & forecasts, 2020-2030 (USD Million)
  • TABLE 35. Spain Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
  • TABLE 36. Spain Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
  • TABLE 37. RoE Behavior Analytics Market estimates & forecasts, 2020-2030 (USD Million)
  • TABLE 38. RoE Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
  • TABLE 39. RoE Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
  • TABLE 40. China Behavior Analytics Market estimates & forecasts, 2020-2030 (USD Million)
  • TABLE 41. China Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
  • TABLE 42. China Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
  • TABLE 43. India Behavior Analytics Market estimates & forecasts, 2020-2030 (USD Million)
  • TABLE 44. India Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
  • TABLE 45. India Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
  • TABLE 46. Japan Behavior Analytics Market estimates & forecasts, 2020-2030 (USD Million)
  • TABLE 47. Japan Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
  • TABLE 48. Japan Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
  • TABLE 49. South Korea Behavior Analytics Market estimates & forecasts, 2020-2030 (USD Million)
  • TABLE 50. South Korea Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
  • TABLE 51. South Korea Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
  • TABLE 52. Australia Behavior Analytics Market estimates & forecasts, 2020-2030 (USD Million)
  • TABLE 53. Australia Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
  • TABLE 54. Australia Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
  • TABLE 55. RoAPAC Behavior Analytics Market estimates & forecasts, 2020-2030 (USD Million)
  • TABLE 56. RoAPAC Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
  • TABLE 57. RoAPAC Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
  • TABLE 58. Brazil Behavior Analytics Market estimates & forecasts, 2020-2030 (USD Million)
  • TABLE 59. Brazil Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
  • TABLE 60. Brazil Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
  • TABLE 61. Mexico Behavior Analytics Market estimates & forecasts, 2020-2030 (USD Million)
  • TABLE 62. Mexico Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
  • TABLE 63. Mexico Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
  • TABLE 64. RoLA Behavior Analytics Market estimates & forecasts, 2020-2030 (USD Million)
  • TABLE 65. RoLA Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
  • TABLE 66. RoLA Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
  • TABLE 67. Saudi Arabia Behavior Analytics Market estimates & forecasts, 2020-2030 (USD Million)
  • TABLE 68. South Africa Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
  • TABLE 69. RoMEA Behavior Analytics Market estimates & forecasts by segment 2020-2030 (USD Million)
  • TABLE 70. List of secondary sources, used in the study of global Behavior Analytics Market
  • TABLE 71. List of primary sources, used in the study of global Behavior Analytics Market
  • TABLE 72. Years considered for the study
  • TABLE 73. Exchange rates considered

List of tables and figures and dummy in nature, final lists may vary in the final deliverable

LIST OF FIGURES

  • FIG 1. Global Behavior Analytics Market, research methodology
  • FIG 2. Global Behavior Analytics Market, Market estimation techniques
  • FIG 3. Global Market size estimates & forecast methods
  • FIG 4. Global Behavior Analytics Market, key trends 2022
  • FIG 5. Global Behavior Analytics Market, growth prospects 2023-2030
  • FIG 6. Global Behavior Analytics Market, porters 5 force model
  • FIG 7. Global Behavior Analytics Market, pest analysis
  • FIG 8. Global Behavior Analytics Market, value chain analysis
  • FIG 9. Global Behavior Analytics Market by segment, 2020 & 2030 (USD Million)
  • FIG 10. Global Behavior Analytics Market by segment, 2020 & 2030 (USD Million)
  • FIG 11. Global Behavior Analytics Market by segment, 2020 & 2030 (USD Million)
  • FIG 12. Global Behavior Analytics Market by segment, 2020 & 2030 (USD Million)
  • FIG 13. Global Behavior Analytics Market by segment, 2020 & 2030 (USD Million)
  • FIG 14. Global Behavior Analytics Market, regional snapshot 2020 & 2030
  • FIG 15. North America Behavior Analytics Market 2020 & 2030 (USD Million)
  • FIG 16. Europe Behavior Analytics Market 2020 & 2030 (USD Million)
  • FIG 17. Asia pacific Behavior Analytics Market 2020 & 2030 (USD Million)
  • FIG 18. Latin America Behavior Analytics Market 2020 & 2030 (USD Million)
  • FIG 19. Middle East & Africa Behavior Analytics Market 2020 & 2030 (USD Million)

List of tables and figures and dummy in nature, final lists may vary in the final deliverable

目次

Global Behavior Analytics Market is valued at approximately USD 586.5 million in 2022 and is anticipated to grow with a healthy growth rate of more than 37.3 % over the forecast period 2023-2030. Behavioral analytics is the process of gathering and studying data from user interactions with a digital product, such as a website or app. This information is utilized to comprehend user behavior, interests and problems. It involves the use of advanced data mining, machine learning, and statistical techniques to analyze and interpret behavioral data in various contexts, such as business, cybersecurity, healthcare, and more. This information is majorly used to improve the user experience and boost customer satisfaction. The rising incidences of inside frauds and threats, increasing adoption of digital technologies, rise of big data analytics, and growing focus on security and risk management are the key factors that are bolstering the global market growth.

In addition, the rise in the adoption of e-commerce platforms and online shopping is further exhibiting a positive influence on the market demand across the globe. Behavioral analytics is a powerful tool that is used to improve e-commerce businesses by collecting and analyzing data about user behavior.. According to Statista, in 2015 global retail e-commerce sales were USD 1,548 billion and the number is anticipated to reach USD 8,148 billion by 2026. Accordingly, artificial intelligence-based analytics are gaining high traction across industry applications for decision-making skills. The technology has revolutionized the ways of analyzing and understanding customer behavior by improving predictive analysis capabilities and capture maximum data. For instance, BrainChip Holdings Ltd., a manufacturer of neuromorphic AI IP and chips, announced a partnership with nViso SA in order to improve the Social Robots and In-Cabin Monitoring Systems by collecting human behavior. The utilization of gestures, head positions, facial expressions, and other behaviors is examined using chips powered by artificial intelligence (AI) technology to enhance user and product experiences. Thus, these aforementioned factors are propelling the growth of the behavior analytics market during the estimated period. Moreover, the increasing integration of advanced analytics and machine learning algorithms into behavior analytics, as well as the growing demand for driver safety measures present various lucrative opportunities over the forecast years. However, the stringent data protection laws and the lack of awareness regarding the availability of the behavior analytics are challenging the market growth throughout the forecast period of 2023-2030.

The key regions considered for the Global Behavior Analytics Market study include Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America dominated the market in 2022 owing to the growing investment in solutions such as 5G and IoT technologies, the presence of customers on numerous digital platforms and the fast-expanding digitization across industries. According to The Digital 2023 USA study, social media platforms are used by 72.5% Americans. The demand in the region is therefore fueled by the exponential rise of digital solutions. Whereas, Asia Pacific is expected to grow at the highest CAGR over the forecast years. The rising adoption of IoT and smart technologies use of mobile and web applications, high demand for solutions to understand the changing industry trends, and many corporations are investing in these nations due to the large client base are significantly propelling the market demand across the region.

Major market players included in this report are:

  • Oracle Corporation (U.S.)
  • Adobe Inc. (U.S.)
  • IBM Corporation (U.S.)
  • Splunk Inc. (U.S.)
  • Heap Inc. (U.S.)
  • LogSentinel B.V. (Netherlands)
  • Altamira.ai (U.S.)
  • Hotjar Ltd. (Malta)
  • TIBCO Software Inc. (U.S.)
  • Niara Inc. (HP Inc.) (U.S.)

Recent Developments in the Market:

  • In March 2022, Ribbit- a financial data and technology company announced its plan to offer analytics on bank behavior and announced the acquisition of series-A funding. The company provides client assistance, affordability, and lower risk in an effort to improve financial services.
  • In April 2023, UserTesting unveiled its Human Insight Platform- an advanced behavior analytics technology with machine learning capabilities. Its friction detection assists various organizations in live or prototype testing and reduces poor user experience.
  • In September 2022, TransUnion introduced TruValidate Device Risk with Behavioural Analytics to remove fraud and security risk based on user behavior. The company has merged a NeuroID behaviour analytics solution with its device intelligence to aid companies in identifying and avoiding fraud.

Global Behavior Analytics Market Report Scope:

  • Historical Data: 2020 - 2021
  • Base Year for Estimation: 2022
  • Forecast period: 2023-2030
  • Report Coverage: Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
  • Segments Covered: Deployment, Application, Industry, Region
  • Regional Scope: North America; Europe; Asia Pacific; Latin America; Middle East & Africa
  • Customization Scope: Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Deployment:

  • Cloud
  • On-premises

By Application:

  • Advertising Campaign
  • Digital Marketing
  • Content Delivery
  • Brand Promotion
  • Threat Detection
  • Others

By Industry:

  • Retail
  • BFSI
  • Healthcare
  • Government
  • Media & Entertainment
  • Education
  • Food & Beverages
  • Others

By Region:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Spain
    • Italy
    • ROE
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • RoAPAC
  • Latin America
    • Brazil
    • Mexico
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of Middle East & Africa

Table of Contents

Chapter 1. Executive Summary

  • 1.1. Market Snapshot
  • 1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Million)
    • 1.2.1. Behavior Analytics Market, by region, 2020-2030 (USD Million)
    • 1.2.2. Behavior Analytics Market, by Deployment, 2020-2030 (USD Million)
    • 1.2.3. Behavior Analytics Market, by Application, 2020-2030 (USD Million)
    • 1.2.4. Behavior Analytics Market, by Industry, 2020-2030 (USD Million)
  • 1.3. Key Trends
  • 1.4. Estimation Methodology
  • 1.5. Research Assumption

Chapter 2. Global Behavior Analytics Market Definition and Scope

  • 2.1. Objective of the Study
  • 2.2. Market Definition & Scope
    • 2.2.1. Industry Evolution
    • 2.2.2. Scope of the Study
  • 2.3. Years Considered for the Study
  • 2.4. Currency Conversion Rates

Chapter 3. Global Behavior Analytics Market Dynamics

  • 3.1. Behavior Analytics Market Impact Analysis (2020-2030)
    • 3.1.1. Market Drivers
      • 3.1.1.1. Increasing incidences of inside frauds and threats
      • 3.1.1.2. Rising adoption of e-commerce platforms and online shopping
    • 3.1.2. Market Challenges
      • 3.1.2.1. Stringent data protection laws
      • 3.1.2.2. Lack of awareness
    • 3.1.3. Market Opportunities
      • 3.1.3.1. Increasing integration of advanced analytics and machine learning algorithms into behaviour analytics
      • 3.1.3.2. Growing demand for driver safety measures

Chapter 4. Global Behavior Analytics Market: Industry Analysis

  • 4.1. Porter's 5 Force Model
    • 4.1.1. Bargaining Power of Suppliers
    • 4.1.2. Bargaining Power of Buyers
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
  • 4.2. Porter's 5 Force Impact Analysis
  • 4.3. PEST Analysis
    • 4.3.1. Political
    • 4.3.2. Economic
    • 4.3.3. Social
    • 4.3.4. Technological
    • 4.3.5. Environmental
    • 4.3.6. Legal
  • 4.4. Top investment opportunity
  • 4.5. Top winning strategies
  • 4.6. COVID-19 Impact Analysis
  • 4.7. Disruptive Trends
  • 4.8. Industry Expert Perspective
  • 4.9. Analyst Recommendation & Conclusion

Chapter 5. Global Behavior Analytics Market, by Deployment

  • 5.1. Market Snapshot
  • 5.2. Global Behavior Analytics Market by Deployment, Performance - Potential Analysis
  • 5.3. Global Behavior Analytics Market Estimates & Forecasts by Deployment 2020-2030 (USD Million)
  • 5.4. Behavior Analytics Market, Sub Segment Analysis
    • 5.4.1. Cloud
    • 5.4.2. On-premises

Chapter 6. Global Behavior Analytics Market, by Application

  • 6.1. Market Snapshot
  • 6.2. Global Behavior Analytics Market by Application, Performance - Potential Analysis
  • 6.3. Global Behavior Analytics Market Estimates & Forecasts by Application 2020-2030 (USD Million)
  • 6.4. Behavior Analytics Market, Sub Segment Analysis
    • 6.4.1. Advertising Campaign
    • 6.4.2. Digital Marketing
    • 6.4.3. Content Delivery
    • 6.4.4. Brand Promotion
    • 6.4.5. Threat Detection
    • 6.4.6. Others

Chapter 7. Global Behavior Analytics Market, by Industry

  • 7.1. Market Snapshot
  • 7.2. Global Behavior Analytics Market by Industry, Performance - Potential Analysis
  • 7.3. Global Behavior Analytics Market Estimates & Forecasts by Industry 2020-2030 (USD Million)
  • 7.4. Behavior Analytics Market, Sub Segment Analysis
    • 7.4.1. Retail
    • 7.4.2. BFSI
    • 7.4.3. Healthcare
    • 7.4.4. Government
    • 7.4.5. Media & Entertainment
    • 7.4.6. Education
    • 7.4.7. Food & Beverages
    • 7.4.8. Others

Chapter 8. Global Behavior Analytics Market, Regional Analysis

  • 8.1. Top Leading Countries
  • 8.2. Top Emerging Countries
  • 8.3. Behavior Analytics Market, Regional Market Snapshot
  • 8.4. North America Behavior Analytics Market
    • 8.4.1. U.S. Behavior Analytics Market
      • 8.4.1.1. Deployment breakdown estimates & forecasts, 2020-2030
      • 8.4.1.2. Application breakdown estimates & forecasts, 2020-2030
      • 8.4.1.3. Industry breakdown estimates & forecasts, 2020-2030
    • 8.4.2. Canada Behavior Analytics Market
  • 8.5. Europe Behavior Analytics Market Snapshot
    • 8.5.1. U.K. Behavior Analytics Market
    • 8.5.2. Germany Behavior Analytics Market
    • 8.5.3. France Behavior Analytics Market
    • 8.5.4. Spain Behavior Analytics Market
    • 8.5.5. Italy Behavior Analytics Market
    • 8.5.6. Rest of Europe Behavior Analytics Market
  • 8.6. Asia-Pacific Behavior Analytics Market Snapshot
    • 8.6.1. China Behavior Analytics Market
    • 8.6.2. India Behavior Analytics Market
    • 8.6.3. Japan Behavior Analytics Market
    • 8.6.4. Australia Behavior Analytics Market
    • 8.6.5. South Korea Behavior Analytics Market
    • 8.6.6. Rest of Asia Pacific Behavior Analytics Market
  • 8.7. Latin America Behavior Analytics Market Snapshot
    • 8.7.1. Brazil Behavior Analytics Market
    • 8.7.2. Mexico Behavior Analytics Market
  • 8.8. Middle East & Africa Behavior Analytics Market
    • 8.8.1. Saudi Arabia Behavior Analytics Market
    • 8.8.2. South Africa Behavior Analytics Market
    • 8.8.3. Rest of Middle East & Africa Behavior Analytics Market

Chapter 9. Competitive Intelligence

  • 9.1. Key Company SWOT Analysis
    • 9.1.1. Company 1
    • 9.1.2. Company 2
    • 9.1.3. Company 3
  • 9.2. Top Market Strategies
  • 9.3. Company Profiles
    • 9.3.1. Oracle Corporation (U.S.)
      • 9.3.1.1. Key Information
      • 9.3.1.2. Overview
      • 9.3.1.3. Financial (Subject to Data Availability)
      • 9.3.1.4. Product Summary
      • 9.3.1.5. Recent Developments
    • 9.3.2. Adobe Inc. (U.S.)
    • 9.3.3. IBM Corporation (U.S.)
    • 9.3.4. Splunk Inc. (U.S.)
    • 9.3.5. Heap Inc. (U.S.)
    • 9.3.6. LogSentinel B.V. (Netherlands)
    • 9.3.7. Altamira.ai (U.S.)
    • 9.3.8. Hotjar Ltd. (Malta)
    • 9.3.9. TIBCO Software Inc. (U.S.)
    • 9.3.10. Niara Inc. (HP Inc.) (U.S.)

Chapter 10. Research Process

  • 10.1. Research Process
    • 10.1.1. Data Mining
    • 10.1.2. Analysis
    • 10.1.3. Market Estimation
    • 10.1.4. Validation
    • 10.1.5. Publishing
  • 10.2. Research Attributes
  • 10.3. Research Assumption