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市場調査レポート
商品コード
1155451
植物性飲料の世界市場規模・シェア・産業動向分析レポート:製品別(プレーン、フレーバー)、タイプ別(大豆、アーモンド、ココナッツ、オーツ、その他)、地域別展望・予測、2022年~2028年版Global Plant-based Beverages Market Size, Share & Industry Trends Analysis Report By Product (Plain and Flavored), By Type (Soy, Almond, Coconut, Oats and Others), By Regional Outlook and Forecast, 2022 - 2028 |
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植物性飲料の世界市場規模・シェア・産業動向分析レポート:製品別(プレーン、フレーバー)、タイプ別(大豆、アーモンド、ココナッツ、オーツ、その他)、地域別展望・予測、2022年~2028年版 |
出版日: 2022年10月31日
発行: KBV Research
ページ情報: 英文 158 Pages
納期: 即納可能
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植物性飲料の世界市場規模は、2028年までに488億米ドルに達し、予測期間中にCAGR11.2%の市場成長率で上昇すると予測されています。
植物由来の健康トレンドの劇的な成長により、植物由来の食品および飲食品の需要も世界中で非常に速いペースで増加しています。食事、スナック、飲料、おやつなど、世界中の何百万人もの人々が、動物由来のものを植物由来の代替品に置き換えているのです。企業はこの波に乗り、指数関数的に成長するセグメントのリーダーとなる大きな可能性を秘めています。
顧客の食生活の好みが進化するにつれ、様々な飲料に対する好みも変化しています。フレキシタリアン、ベジタリアン、ビーガンの食事を意図的に守る人もいれば、料理のバリエーションを楽しむ柔軟な人もいます。このため、進取の気性に富むメーカーは、人々の特定の要求に応える飲料を作り出す機会を得ています。
COVID-19の影響分析
コビド19の大流行は、世界中の多くの経済に大きな影響を与えました。COVID-19の発生は、栄養製品の需要が増加したため、植物性飲料市場に好影響を与えました。植物性飲料が栄養を提供し、免疫力を促進するという事実の結果、植物性飲料の採用がパンデミックの間に大幅に増加しました。植物性飲料はウイルスの影響を最小限に抑えることができ、そのため、より多くの人々が広範な感染の間にこれらの製品を消費しました。
市場成長要因
豊富なバリエーションと顧客にとっての選択肢
市場の成長を大きく促進している要因の1つは、世界中で植物性飲料のベースやフレーバーが幅広く入手可能であることです。今日の消費者は、植物性飲料や乳製品の代用品に多様な選択肢を求めています。また、乳製品に似ているかどうかで植物性飲料を判断しなくなったため、風味や食感の可能性が大きく広がりました。つまり、今こそ植物由来の食品が顧客に何を提供できるかを調査する絶好の機会なのです。
持続可能性と保存性を高めながら、腸内環境を改善する
腸の健康を促進するために特別に作られたものを利用する消費者が増えています。植物由来の飲料や乳製品の代用品は、プレバイオティクスとプロバイオティクスの動向をリードする理想的な位置付けにあります。消費者の嗜好が環境意識にシフトする中で、飲食品における持続可能性が重要な役割を果たすと思われます。このことは、植物性飲料と乳製品代替物の利点を浮き彫りにしています。しかし、業界が進化するにつれて、植物由来の食品と飲料も評価されるようになるであろう。
市場抑制要因
乳製品と比較して、味や食感が劣ること、健康上の利点が少ないこと。
市場が拡大するにつれ、全く新しいタイプの消費者に対応する必要が出てきました。彼らは乳製品を摂取するという選択肢を持っているため、優れた味わいと食感が求められます。しかし、乳製品の味や食感を真似る必要はないです。彼らは贅沢を求め、植物由来の食品が植物のような味であることに満足しているのです。そのため、風味と食感に優れた乳製品が生まれる可能性があります。
製品の展望
製品別では、植物性飲料市場はプレーンとフレーバーに二分されます。2021年には、フレーバー飲料のセグメントが植物性飲料市場でかなりの収益シェアを記録しました。そのようなアイテムの一貫した成長の結果として、多くのフレーバー飲料が市場に導入されました。これらのアイテムは現在、フレンチバニラ、ストロベリー、ココナッツ、バナナ、ベリー、チョコレート、ココナッツ、ヘーゼルナッツなど、さまざまなフレーバーで提供されています。
タイプ別展望
植物性飲料市場は、タイプ別に大豆、ココナッツ、アーモンド、オート麦、その他に分類されます。大豆セグメントは、2021年に植物性飲料市場で最大の収益シェアを獲得しました。豆乳は、乳製品ベースの牛乳と同様の健康上の利点があるため、世界中で広範囲に消費されています。さらに、パン屋や菓子屋も、より多くの消費者の支持を得るために、この商品の使用を開始しました。
地域別の展望
地域別では、植物性飲料市場は北米、欧州、アジア太平洋、LAMEAで分析されています。2021年には、アジア太平洋地域が植物性飲料市場の最大の収益シェアを占めました。この地域におけるビーガン人口の拡大、特に植物由来の自然で健康的な食品や飲料に対するミレニアル世代の嗜好は、地域の製品需要を刺激すると予想されます。インド、中国、タイなどの国々は、より健康的な代替食品を選択することで、健康的なライフスタイルを採用しています。
市場参入企業がとっている主な戦略は、製品の上市です。カーディナルマトリックスで提示された分析に基づいて、ダノンS.A.、キャンベルスープ社(オレゴン州の太平洋食品、LLC)は、植物由来飲料市場の先駆者です。Califia Farms LLC、SunOpta, Inc、Koiaなどの企業は、植物性飲料市場における主要な革新者の一部です。
List of Figures
The Global Plant-based Beverages Market size is expected to reach $48.8 billion by 2028, rising at a market growth of 11.2% CAGR during the forecast period.
Plant-based beverages are beverages that can be substituted for dairy products. These plant-based beverages are considered a particularly healthful alternative to dairy products. Soymilk, rice milk, coconut milk, and almond milk are some of the most popular plant-based beverages. They are deemed healthy due to the presence of numerous vitamins and minerals. In addition, they are low in fat and cholesterol and contain no lactose.
Beverages derived from plants are the primary alternatives to dairy milk for those with dietary restrictions due to health concerns or a desire for plant-based cuisine. Although most media coverage of plant-based diets focuses on meat substitutes, dairy alternatives as well as plant-based beverages should not be neglected. In recent years, the market has risen gradually, with consumers with lactose intolerance and malabsorption driving the majority of the expansion.
Due to the dramatic growth of the plant-based health trend, the demand for plant-based foods and beverages is also increasing at a very rapid pace all over the world. For meals, snacks, drinks, and treats, millions of individuals throughout the world are replacing animal-based items with plant-based alternatives. Companies have a tremendous potential to ride this wave and become leaders in the exponentially growing segment.
As customers' dietary preferences evolve, so do their preferences for various beverages. While some deliberately adhere to a flexitarian, vegetarian, or vegan diet, others enjoy the flexibility to vary their cuisine. This has created an opportunity for enterprising manufacturers to create beverages that cater to the specific demands of people.
COVID-19 Impact Analysis
The COVID-19 pandemic significantly impacted a number of economies all over the world. various businesses, irrespective of their sizes, were majorly demolished owing to the abrupt emergence of the outbreak. The COVID-19 outbreak has had a favorable impact on the plant-based beverages market due to the increasing demand for nutritional products. The adoption of plant-based beverages significantly increased during the pandemic as a result of the fact that plant-based beverages provide nourishment and promote immunity. The plant-based beverage can minimize the impact of the virus, due to which, more and more people consumed these products during the widespread infection.
Market Growth Factor
Wide Range of Varieties and Choices for Customers
One of the major factors that are significantly increasing the growth of the market is the availability of a wide range of bases as well as flavors of plant-based beverages throughout the world. Today's consumers seek variety in plant-based beverage and dairy substitute options. And because they no longer judge plant-based items based on their resemblance to dairy, this opens up a plethora of flavor and texture possibilities. It means that now is the ideal time to investigate what plant-based foods have to offer customers.
Enhances Gut Health While Increasing Sustainability and Shelf-Life
Increasing numbers of consumers are using items made specially to promote intestinal health. Beverages derived from plants and dairy substitutes are ideally positioned to lead the prebiotics as well as probiotic trend. Sustainability in food and beverages would play a significant role in the shift of consumer preferences towards environmental consciousness. This highlights the benefits of plant-based beverages and dairy substitutes. However, as the industry evolves, plant-based foods and beverages will also be evaluated.
Market Restraining Factor
Lack of Taste and Texture Along with Lesser Health Benefits in Contrast to Dairy Milk
As the market has expanded, it has had to accommodate a completely new and different type of consumer. They have the option to consume dairy, therefore excellent flavor and texture are a must. Interestingly, this does not necessitate imitating the flavor and texture of dairy. They seek indulgence and are content for plant-based foods to taste like plants. This creates the potential for flavor and texture-rich dairy products.
Product Outlook
On the basis of Product, the Plant-based Beverages Market is bifurcated into Plain and Flavored. In 2021, the flavored beverages segment recorded a substantial revenue share of the plant-based beverages market. A number of flavored beverages have been introduced to the market as a result of the consistent growth of such items. These items are currently available in a variety of flavors, including French vanilla, strawberry, coconut, banana, berry, chocolate, coconut, and hazelnut.
Type Outlook
By Type, the Plant-based Beverages Market is segregated into Soy, Coconut, Almond, Oat, and Others. The soy segment acquired the largest revenue share of the plant-based beverages market in 2021. Soy milk is extensively consumed around the world due to its similar health benefits to dairy-based milk. Additionally, bakers and confectioners have also started the use of this commodity in order to gain the traction of a bigger number of consumers.
Regional Outlook
Region-Wise, the Plant-based Beverages Market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. In 2021, Asia-Pacific accounted for the biggest revenue share of the plant-based beverages market. The expanding vegan population in the region, particularly the preference of millennials for plant-based, natural, and healthful foods and beverages, is anticipated to stimulate regional product demand. Countries such as India, China, and Thailand have adopted a healthy lifestyle by selecting healthier food alternatives.
The major strategies followed by the market participants are Product Launches. Based on the Analysis presented in the Cardinal matrix; Danone S.A., Campbell Soup Company (Pacific Foods of Oregon, LLC) are the forerunners in the Plant-based Beverages Market. Companies such as Califia Farms LLC, SunOpta, Inc, Koia are some of the key innovators in Plant-based Beverages Market.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Danone S.A. (Sofina Group), Campbell Soup Company (Pacific Foods of Oregon, LLC), Blue Diamond Growers, Inc., SunOpta, Inc, The Hain Celestial Group, Inc., Califia Farms LLC, Koia, Vitasoy International Group Co., Ltd. and Noumi Limited
Recent Strategies Deployed in Plant-based Beverages Market
Partnership, Collaboration and Agreement:
Jan-2022: Califia released the Almondmilk Creamer and Cinnamon Roll Oat Creamer and Zero Sugar Oatmilk and Oat + Almond Plantmilk Blend, a line of dairy-free beverages. With this launch, the company aimed to expand its existing product portfolio of creamers, brewed-to-blend coffees, plant milks, and barista products. Furthermore, these products would allow customers to experiment with plant-based alternatives.
Apr-2021: Pacific Foods rolled out Creamy Plant-Based Broths and Creamy Oat Milk Soups. Through this launch, the company aimed to offer USDA-certified vegan, organic, and sourced ingredients to its customers. Moreover, the creamy oat milk soups would be available in the market in two varieties viz. garden tomato and cumin carrot. Furthermore, soy-free, gluten-free, as well as non-GMO creamy plant-based broths would be available in two flavors, namely zesty ginger and turmeric and herb and roasted garlic.
Aug-2020: Koia unveiled the Koia Thrive, a range of adaptogenic drinks. Through this launch, the company aimed to aid customers in managing the modern and evolving environment via three functional flavors, including Chill Chocolate, Golden Turmeric, and Miracle Matcha, to fulfill their demands.
May-2020: Pacific Foods launched the Organic Reduced Sugar Oat Original Plant-Based Beverage. With this launch, the company aimed to fulfill the rising demands of customers for a creamy and mild oat taste in order to be used in anything from baked goods to smoothies. Furthermore, this range of products aimed to replicate the creamy consistency of Vanilla Oat and Organic Original flavors of Pacific with 80% less sugar.
Product Launch and Product Expansion:
Apr-2021: SunOpta acquired Dream and WestSoy, plant-based beverage businesses of the Hain Celestial Group. Through this acquisition, the company aimed to integrate the capabilities into its plant-based foods and beverages portfolio in order to expedite growth throughout the market
Feb-2021: Danone completed its acquisition of Follow Your Heart, a plant-based pioneer. Through this acquisition, the company aimed to leverage Follow Your Heart's capabilities in order to expand its portfolio and business.
Business Expansions:
Feb-2021: SunOpta expanded its business with the launch of SOWN, its organic oat coffee creamers. With this business expansion, the company aimed to meet the increasing demand for a broad range of plant-based food and beverages.
Market Segments covered in the Report:
By Product
By Type
By Geography
Companies Profiled
Unique Offerings from KBV Research