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市場調査レポート
商品コード
1155430
コネクテッドリビングルームの世界市場規模、シェア、産業動向分析レポートアプリケーション別、デバイスタイプ別(スマートテレビ、ゲーム機、PC/ノートパソコン、スマートフォン、タブレット、スマートスピーカー)、地域別展望と予測、2022年~2028年Global Connected Living Room Market Size, Share & Industry Trends Analysis Report By Application, By Device Type (Smart TVs, Gaming Consoles, PC/Laptop, Smart phones, Tablets, and Smart Speakers), By Regional Outlook and Forecast, 2022 - 2028 |
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コネクテッドリビングルームの世界市場規模、シェア、産業動向分析レポートアプリケーション別、デバイスタイプ別(スマートテレビ、ゲーム機、PC/ノートパソコン、スマートフォン、タブレット、スマートスピーカー)、地域別展望と予測、2022年~2028年 |
出版日: 2022年10月31日
発行: KBV Research
ページ情報: 英文 200 Pages
納期: 即納可能
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コネクテッドリビングルームの世界市場規模は、2028年までに756億米ドルに達し、予測期間中にCAGR9.2%の市場成長率で上昇すると予測されています。
使い方やメディアコンテンツの保存が非常にユーザーフレンドリーで利便性の高いものとなるデジタル化への移行が始まったことが、こうした重要な原因の一つとなっています。技術の発展に伴い、消費者の意識はより豊かになり、標準的なホームエンターテイメントを敵視するようになり、その結果、消費者はますます多くの技術を要求するようになりました。
この分野の特性上、顧客層の維持・拡大という問題を抱えています。現在、生活空間は、喜びや楽しみのための機器であふれており、配線や複雑な仕組みが絡み合っている状態です。そのため、顧客は家庭内のあらゆる機器を1つのシステムで操作でき、手になじむものを求めており、コネクテッド・リビング・ルームはその条件を満たしています。
COVID-19のインパクト分析
パンデミックにより、エネルギー使用量を監視し、光熱費を最小限に抑えるスマートホームの省エネガジェットへの需要が高まっています。同様に、スマートテレビ、インタラクティブセットトップボックス、音声コントロール付きストリーミングデバイス、その他の関連製品の需要も増加しました。様々な市場参入企業が、事例の増加によりロックダウン期間が長くなったため、音声制御のスマートホームガジェットの需要が増加したことを観察しました。このように、COVID-19の発生規制は、コネクテッドリビングルーム市場を押し上げました。
市場の成長要因
コネクテッドリビングルームに対する需要の高まり
先進国、発展途上国を問わず、コネクテッドリビングルームへのニーズが大幅に高まっています。従来のテレビ機器よりも高品質のコンテンツを視聴できるガジェットを好む消費者が増えていることが、主な理由の1つとなっています。また、先進的なソフトウェア技術を用いたインタラクティブな要素をホームエンターテイメントシステムに組み込む傾向があるため、マルチメディアストリーミングやネットワーキングの普及を後押ししています。
相互接続とその容易さによる遠隔監視の実現
スマート・セキュリティ・デバイスやスピーカーから照明やテレビに至るまで、これらのガジェットを接続することで、リビングルームの生産性が向上することが証明されています。スマートデバイスとサービスの統合は、家庭内のさまざまなシステムを監視するための実用的な方法として登場しました。スマートデバイスとサービスを連携させることで、サーモスタットや室内外の照明などを遠隔操作することができ、移動することなくモニタリングが可能になります。さらに、光熱費やその他の住宅にかかる費用を削減することができます。
市場抑制要因
消費者の認識不足によるセキュリティリスクの増加
コネクテッド・リビングルームは、多くの利点がある一方で、ユーザーや業界にとって多くの障害となる可能性があります。インターネットに接続されたリビングルームが直面する最大のセキュリティリスクは、既存のインターネット脅威がLRCDの弱点を利用して新たな攻撃ベクトルを特定することです。また、LRCDはユーザーの個人情報や金銭情報を保持する可能性があり、経済的・心理的被害を与えようとするサイバー犯罪者の格好のターゲットとなります。
デバイスタイプの展望
コネクテッドリビングルーム市場は、デバイスの種類によって、スマートテレビ、ゲーム機、PC/ノートパソコン、スマートスピーカー、スマートフォン、タブレットに分類されます。2021年のコネクテッドリビングルーム市場では、スマートフォン分野が大きな収益シェアを獲得しました。スマートフォンは、コネクテッドリビングルームにおいて不可欠な存在となっています。新興国におけるスマートフォンの普及は、若年層の人口増加、可処分所得の増加、通信網の拡大が要因です。
アプリケーションの展望
コネクテッドリビングルーム市場は、アプリケーション別に、ビデオストリーミング、オーディオストリーミング、ゲームに分けられます。2021年のコネクテッドリビングルーム市場では、ビデオストリーミング分野が最大の収益シェアを示しています。発展途上国の新規顧客をターゲットとして加入者数を拡大する取り組みの一環として、Netflixなどのビデオオンデマンドサービス事業者は、手頃な会員パッケージを提供しています。
地域別の展望
地域別に見ると、リビングルーム市場は北米、欧州、アジア太平洋、LAMEAで分析されます。アジア太平洋地域は、2021年のコネクテッドリビングルーム市場において最大の収益シェアを獲得しました。中国や台湾などは、同地域の電子機器の製造拠点として位置づけられています。また、中国やインドなど、世界の主要な新興国もアジア太平洋地域に拠点を置いています。アジア太平洋地域には多くの若者が住んでおり、新しい技術を素早く取り入れることができます。
市場参入企業がとっている主な戦略は、製品の上市です。カーディナルマトリックスで提示された分析に基づき、Apple, Inc.とGoogle LLCは、コネクテッドリビングルーム市場の先駆者です。Panasonic Corporation、Netflix, Inc.、Hitachi, Ltd.などの企業は、Connected Living Room市場における主要な革新者の一人です。
List of Figures
The Global Connected Living Room Market size is expected to reach $75.6 billion by 2028, rising at a market growth of 9.2% CAGR during the forecast period.
Connected living room is characterised as a living room setting involving numerous interconnected devices that offer ease of function. People use various intelligent technologies in their everyday lives to enhance their experiences and can easily operate those devices. It is a requirement that all devices have the communication technologies needed to connect to the Internet and to one another.
New consumer items including the digital video recorder, digital set-top box, home theatre systems, gaming consoles, and media players such as Blu-ray players have entered the living room owing to inventions and developments in the consumer electronics sector. A number of factors have contributed to the living room becoming the centre of the home's digital entertainment.
The starting of the transition towards digitalization, which makes the usage and media content storage very user friendly and highly convenient, has been one of these important causes. With the development of technology, consumers' attitudes are becoming more affluent and hostile to standard home entertainment, and they are consequently demanding increasing amounts of technology.
Due to the nature of this sector, it has the problem of retaining and expanding its customer base. Currently, living spaces are brimming with devices for pleasure and amusement, accompanied by a tangled web of wires and complications. Therefore, customers want something that can assist them operate every gadget in their home with just a single system that fits conveniently in their hands, a condition that is fulfilled by the connected living rooms.
COVID-19 Impact Analysis
The pandemic increased the demand for smart home energy-saving gadgets that monitor energy usage and minimize utility bills. Similarly, it led to an increase in demand for smart TVs, interactive set-top boxes, streaming devices with voice control, and other related products. Various market participants observed an increase in demand for voice-controlled smart home gadgets as the lockdown period lengthened due to an increase in instances. Thus, the COVID-19 outbreak restriction boosted the connected living room market.
Market Growth Factors
Growing Demand For Connected Living Rooms
The need for connected living rooms has increased significantly in both developed and developing nations. Increasing consumer preference for high-quality content-viewing gadgets over traditional television devices is one of the primary reasons. The propensity of customers to integrate advanced interactive elements into home entertainment systems with advanced software technology has propelled the widespread use of multimedia streaming and networking.
Interconnectivity And Its Ease Facilitates Remote Monitoring
From smart security devices and speakers to lights and televisions, connecting these gadgets have proved to increase the productivity of living rooms. Integrating smart devices and services has emerged as a practical method for monitoring a large array of home-based systems. This connectivity enables customers to remotely control and monitor thermostats, programme interior and outdoor lighting, and more without moving. Additionally, this reduces utility costs and other home expenses.
Market Restraining Factors
Lack Of Awareness Among Consumers May Increase Risks Of Security
In addition to its many advantages, the connected living room pose a number of possible obstacles for users and industry. The biggest security dangers facing an internet connected living room are pre-existing internet threats that leverage LRCD weaknesses to identify new attack vectors. LRCDs may retain the personal or financial information of users, making them prime targets for cybercriminals wishing to inflict economic or psychological harm.
Device Type Outlook
Based on the device type, the connected living room market is categorised into smart TVs, gaming consoles, PC/laptop, smart speakers, smartphones, and tablets. The smartphone segment acquired a significant revenue share in the connected living room market in 2021. Smartphones are becoming indispensable in the connected living room. The increasing use of smartphones in developing countries is a result of a growing young population, higher levels of disposable money, and the expansion of telecommunication networks.
Application Outlook
On the basis of application, the connected living room market is divided into video streaming, audio streaming, and gaming. The video streaming segment witnessed the largest revenue share in the connected living room market in 2021. As part of their efforts to extend their number of subscribers by targeting new clients in developing nations, video-on-demand service providers such as Netflix have provided affordable membership packages.
Regional Outlook
Based on the region, the connected living room market is analysed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific segment acquired the maximum revenue share in the connected living room market in 2021. China and Taiwan, among others, have positioned themselves as manufacturing hubs for electronics in the region. Some of the world's major emerging nations, including China and India are also based in the Asia-Pacific region. The Asia-Pacific region is home to a big youth population that rapidly adopts new technologies.
The major strategies followed by the market participants are Product Launches. Based on the Analysis presented in the Cardinal matrix; Apple, Inc. and Google LLC are the forerunners in the Connected Living Room Market. Companies such as Panasonic Corporation, Netflix, Inc., Hitachi, Ltd. are some of the key innovators in Connected Living Room Market.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Hitachi, Ltd., Toshiba Corporation, Koninklijke Philips N.V., LG Electronics, Inc. (LG Corporation), Panasonic Corporation, Netflix, Inc., Google LLC, Apple, Inc., Amazon Web Services, Inc., and Motorola Mobility Holdings. Inc.(Lenovo Group Limited).
Strategies deployed in Connected Living Room Market
Oct-2022: Apple unveiled Apple TV 4K's next generation, which is more entertaining, affordable, and powerful. The Apple TV 4K is powered by the A15 Bionic chip which provides improved fluid gameplay and faster performance. The TV offers magnificent cinematic quality and multiple entertainment choices.
Sep-2022: Apple launched iPhone 14 and iPhone 14 Plus. The products feature a display of 6.1" and 6.7" for iPhones 14 and 14 Plus respectively along with a dual-camera system and enhanced battery life. The phones also feature crash detection, which is a smartphone safety service accompanied by emergency SOS through satellite.
Sep-2022: Apple launched AirPods Pro's second generation. The AirPods are powered by an H2 chip allowing the device to provide enhanced audio performance, including transparency mode and active noise cancellation. These most advanced variants of AirPods offer a unique and immersive spatial audio experience.
Jul-2022: Netflix acquired Animal Logic, a Sydney-based animation studio. With this acquisition, Netflix focused on forming a worldwide production studio with animators from Animal Logic to work on the company's upcoming projects. The companies first directed their efforts in the production of "The Magician's Elephant" and "The Shrinking of the Treehorns" presenting a Ron Howard direction.
Mar-2022: Netflix took over Next Games, a mobile game publisher, and developer from Finland. With this acquisition, the company aimed to develop a world-class games portfolio for customers.
Dec-2021: LG Electronics unveiled LG One: Quick, a solution for offices and homes. The product has been developed to fulfill the requirements needed for the new ways people live and work. The product assists with communications between coworkers, teams, and individuals in remote working conditions. The solution is offered with a 4K UHD camera, digital whiteboard, microphone, built-in Windows PC, and a speaker.
Sep-2021: Panasonic acquired Blue Yonder, a provider of end-to-end, digital fulfillment platform. Through the acquisition, the companies focused on developing an autonomous supply chain by integrating edge devices and sensing technologies by Panasonic with ML/AI-powered execution, planning, and commerce solutions by Blue Yonder. The acquisition allowed the companies to create more connected and smarter e-commerce strategies for warehouses, transportation, retail stores, and workplaces. The end-to-end provided users with unhindered control, orchestration, and visibility enabling them to turn activities in real-time, deliver profitable business results and provide increased consumer experiences.
Jul-2021: Hitachi acquired GlobalLogic, a leader in digital product engineering. Through this acquisition, Hitachi focused on increasing its capabilities to encourage Social Innovation Business to solve the problems faced by society and customers with the aid of digital technology. This acquisition also enabled the company to expedite the social infrastructure's digital transformation by expanding its business of Lumada digital solutions.
Jan-2021: Google acquired Fitbit, a health wearables company. Through this acquisition, Google focused on offering more choices and better products that support the wellness needs and health of customers.
Jun-2020: Alphabet, a subsidiary of Google took over North, a smart glass manufacturer backed by Amazon. With this acquisition, Google focused on leveraging the technical expertise of North in the company's ambient computing future and hardware efforts.
Market Segments covered in the Report:
By Application
By Device Type
By Geography
Companies Profiled
Unique Offerings from KBV Research