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市場調査レポート
商品コード
1149954
コンストラクショントイの世界市場規模、シェア、産業動向分析レポート素材別、製品別、流通チャネル別(ハイパーマーケット・スーパーマーケット、専門店、オンライン)、地域別展望・予測、2022年~2028年版Global Construction Toys Market Size, Share & Industry Trends Analysis Report By Material, By Product, By Distribution Channel (Hypermarkets & Supermarkets, Specialty Stores, Online), By Regional Outlook and Forecast, 2022 - 2028 |
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コンストラクショントイの世界市場規模、シェア、産業動向分析レポート素材別、製品別、流通チャネル別(ハイパーマーケット・スーパーマーケット、専門店、オンライン)、地域別展望・予測、2022年~2028年版 |
出版日: 2022年09月30日
発行: KBV Research
ページ情報: 英文 211 Pages
納期: 即納可能
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コンストラクショントイの世界市場規模は、2028年には181億米ドルに達し、予測期間中にCAGR6.5%の市場成長率で上昇すると予想されています。
コンストラクショントイは、児童心理学や認知開発に関する最近の研究において、子どもたちの認知の柔軟性にプラスの影響を与えることが繰り返し強調されています。これらのゲームは、創造的な問題解決を促します。子どもたちは、パーツを組み立てて特定の構造を再現しながら、独自の解決策を見出すことに課題することになり、これは認知能力の発達に不可欠な要素です。さらに、これらのゲームをプレイすることで、協調性、社会性、チームワークの能力も向上する可能性があります。
COVID-19の影響分析
世界中に広がったコロナウイルスの流行により、経済は深刻な影響を受けた。コロナウイルスの連鎖と拡散を止めるために、世界中の多くの国でロックダウンが命じられました。サプライチェーン、流通の手段、貿易、そして建築玩具事業の成長など、すべてに大きな打撃を与えたのです。さらに、COVID-19の大流行以来、さまざまなeコマースサイトでの玩具の販売が増加しており、予測期間中に追加の組み立て玩具のニーズが増加する可能性があります。
市場の成長要因
親が子供の成長に関心を持つようになったこと
テレビ、パソコン、携帯電話の普及に伴い、子どもたちの運動不足解消のために、親は新しい遊び方を模索しています。このような背景から、子どもたちが心身を鍛え、創意工夫や社会性を身につけることができる玩具が求められています。このような背景のもと、ベンダー各社は、積み木や建設車両、街づくりのおもちゃなど、最先端のコンストラクション・トイを提供しています。
ソーシャルメディア活用の拡大が市場成長を後押し
企業は、強力なブランドイメージを推進するために、さまざまなマーケティング会社や有名なソーシャルメディアのインフルエンサーと提携し、若者向けのコンテンツを作成することに注力しています。これにより、ゲーム関連の収益が増加します。また、未就学児の間で複数の色を使ったおもちゃの需要が高まっていることも、市場拡大の要因になると予測されます。
市場縮小要因
代替品の入手性
eコマースのインダクションと普及により、模倣品の販売地域が拡大し、模倣品の売上が増加しました。また、これらの商品は、市場の細分化、価格の均一性の欠如、ブランド競合のマージンの低下、重要な競合のブランド価値の低下、不利な競争環境、市場シェアの喪失を引き起こします。ディズニーの玩具とマテルの玩具は、市場で最もよく模倣されるブランドの一つです。
素材の見通し
コンストラクショントイ市場は、素材別に木材、ポリマー、金属、その他に分類されます。木材セグメントは、2021年のコンストラクショントイ市場でかなりの収益シェアを占めています。無毒で子供にとって安全であることから、木製玩具は人気が拡大し、市場拡大を促進すると予測されます。素材の長寿命化により、これらの製品は何世代にもわたって使用できるため、同セグメントの成長にもプラスに働くと予想されます。
製品別の展望
コンストラクショントイ市場は、製品によってレンガとブロック、ティンカー・トイ、その他に区分されます。2021年のコンストラクショントイ市場では、ティンカー・トイ部門がかなりの収益シェアを獲得しています。この拡大は、玩具の難易度と魅力の向上、および創作の幅が広がることによって加速しています。ティンカー・トイでは、キャップ、ホイール、スティック、プーリー、カップリングなどのパーツが使用されており、子どもたちの想像力と批判的思考を促しています。
流通経路の展望
建設玩具市場は、流通チャネル別に、ハイパーマーケット&スーパーマーケット、専門店、オンライン、その他に分類されます。2021年、ハイパーマーケット&スーパーマーケット部門は、建設玩具市場で最も高い収益シェアを示しました。消費財製品のより良い可視性は、組織化された小売セクターの枠組みによって可能となり、製品のアクセシビリティと即時入手によって成長が期待されます。
地域別の展望
地域別では、北米、欧州、アジア太平洋、LAMEAで建設玩具市場を分析しています。2021年には、北米セグメントが最大の収益シェアでコンストラクショントイ市場をリードしました。これは、米国とカナダの幼稚園でブロックや建設セットの使用が増加しているためです。建設玩具は、アメリカの多くの大学の学者や児童心理学者が、子どもたちの認知能力を研究するために使用しています。
市場参入企業がとる主な戦略は買収です。カーディナルマトリックスで提示された分析に基づいて、レゴグループは、建設玩具市場の主要な先駆者です。Basic Fun, Inc.、PlayMonster LLC、Hasbro, Inc.などの企業は、Construction Toys市場の主要な革新者の一人です。
List of Figures
The Global Construction Toys Market size is expected to reach $18.1 billion by 2028, rising at a market growth of 6.5% CAGR during the forecast period.
Manufacturers of construction toys promote plastics as being fully safe for children because of their low degree of toxicity and water resistance. Toys with PVC, plasticizers, and Bisphenol A, which includes adipates and phthalates as ingredients, should not be given to children since they may have detrimental effects on their health and stunt their development. The use of these materials in toys has been outlawed in numerous nations, including Germany, Sweden, and India. Toy producers are being compelled to avoid the aforementioned plastic materials due to growing awareness among parents and educational authorities.
The market is anticipated to expand more quickly as the advantages of construction toys for children's cognitive development become more widely acknowledged. The demand from educational systems is expected to be driven by the goods' ability to help youngsters develop their spatial reasoning. For instance, early education classes feature toys made of bricks and blocks. These activities for kindergarteners are intended to promote holistic development by encouraging children's imagination and inventiveness.
Construction toys have repeatedly been highlighted as having a positive impact on children's cognitive flexibility in recent research studies on child psychology and cognitive development. These games encourage creative problem-solving. Children are challenged to come up with original solutions while assembling parts to recreate a specific structure, which is essential for their cognitive development. Additionally, playing these games might enhance cooperation, social skills, and teamwork abilities.
COVID-19 Impact Analysis
The economy was severely impacted by the coronavirus outbreak that spread across the world. Lockdowns have been ordered in many nations around the world in an effort to stop the chain and spread of the coronavirus. The supply chains, avenues of distribution, trade, and growth of the building toy business were all severely harmed by this. Additionally, since the COVID-19 pandemic, the selling of toys on various e-commerce websites has increased, which could increase the need for additional building toys over the projection period.
Market Growth Factors
Parents Are Paying More Attention to Children's Overall Development
Children are becoming addicted to TVs, computers, and mobile phones, so parents are seeking ways to get them involved in new physical activities. With the aid of construction toys, kids may exercise their bodies and minds while also developing their inventiveness and social abilities. Building blocks, model construction vehicles, and city-building toys are just a few of the cutting-edge construction toys that vendors are offering to children.
The Growing Use of Social Media Expands the Market Growth
Companies are concentrating on forming alliances with various marketing firms and well-known social media influencers for creating content for youngsters in order to promote a strong brand image. This aids them in increasing their gaming-related earnings. Additionally, the rising demand for toys in several colors among preschoolers is projected to drive market expansion.
Market Restraining Factors
Availability of Alternative Products
The introduction and spread of e-commerce helped to increase the sales of counterfeit items by expanding their geographic reach. Additionally, these items cause market fragmentation, a lack of price uniformity, a decline in the margins of branded competitors, a decline in the brand value of significant competitors, an unfavorable competitive environment, and the loss of market share. Disney toys and Mattel toys are two of the most often imitated brands on the market.
Material Outlook
On the basis of material, the construction toys market is fragmented into wood, polymer, metal and others. The wood segment covered a substantial revenue share in the construction toys market in 2021. As a result of being non-toxic and safe for children, wooden toys are predicted to expand in popularity and drive market expansion. Due to the material's longevity, these products can last for generations, which is expected to be positive for the segment's growth.
Product Outlook
Based on product, the construction toys market is segmented into bricks & blocks, tinker toys and others. The tinker toys segment acquired a substantial revenue share in the construction toys market in 2021. This expansion is being accelerated by the increased difficulty and appeal of the toys as well as their ability to provide a wider range of creations. The use of parts like caps, wheels, sticks, pulleys, and couplings in the tinker toys encourages children's imagination and critical thinking.
Distribution Channel Outlook
By distribution channel, the construction toys market is classified into hypermarkets & supermarkets, specialty stores, online and others. In 2021, the hypermarkets & supermarkets segment witnessed the highest revenue share in the construction toys market. Better visibility of consumer goods products has been made possible by the organized retail sector's framework, and growth is anticipated to be boosted by the products' accessibility and immediate availability.
Regional Outlook
Region wise, the construction toys market is analyzed across North America, Europe, Asia Pacific and LAMEA. In 2021, the North America segment led the construction toys market with the largest revenue share. This is because of the growing use of blocks and construction sets in kindergartens in the United States and Canada. Construction toys are used by academics and child psychologists from a number of American colleges to study children's cognitive abilities.
The major strategies followed by the market participants are Acquisitions. Based on the Analysis presented in the Cardinal matrix; LEGO Group is the major forerunner in the Construction Toys Market. Companies such as Basic Fun, Inc., PlayMonster LLC and Hasbro, Inc. are some of the key innovators in Construction Toys Market.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Hasbro, Inc., Mattel, Inc., Spin Master Corp., LEGO Group (KIRKBI A/S), Ravensburger AG, Magformers LLC, PlayMonster LLC, Bandai Namco Holdings, Inc., Rockaway Records Ltd., Basic Fun, Inc.
Recent strategies deployed in Construction Toys Market
Partnerships, Collaborations and Agreements:
Jan-2022: Hasbro came into a partnership with Creative Kids, the go-to source for fun, interactive kids' arts and crafts. Under this partnership, both companies would introduce a full line of Play-Doh toys with the latest twists in the Air Dry & Modeling Clay compounds space.
Feb-2020: Basic Fun entered into a partnership with Authentic Brands Group, an American brand management company. Under this partnership, Basic Fun would be a spokesperson for the all-new Tonka line of ABG. This partnership would bring together these two legendary icons with aim of getting kids off their screens & outside or on the floor to enjoy some fun & active play.
Product Launches and Product Expansions:
Apr-2022: Mattel expanded its existing portfolio by opening new products from MEGA & Matchbox brands. MEGA, the global leader in preschool construction toys, would help to create a brighter, more sustainable future with "MEGA BLOKS Green Town", the first-ever toy line available at mass retail to be certified CarbonNeutral.
Mar-2022: Magformers released a licensed product. The product is developed by bringing the Baby Shark global phenomenon into the magnetic construction toys category. This new set would include all new Stick-O pieces that consist of large magnetic balls having cute shark faces & magnetic fins & tails in yellow, blue, and pink colors.
Acquisitions and Mergers:
Dec-2021: Tegu, brand of Rockaway Records Ltd. acquired BamSEC, a financial data searching tool that enables investment companies. This acquisition would enable Tegus to quickly dive into company financials & filings as well as easily understand the context that powers those numbers and metrics.
Jun-2021: PlayMonster signed an agreement to acquire Michigan-based Ann Williams Group, a leading manufacturer of award-winning, innovative craft and activity kits for all ages. This acquisition would further scale PlayMonster's footprint in the growing craft & activity toy industry category, complementing current activity brands that include Colorforms, Spirograph, Face Paints, Latchkits, and more.
Geographical Expansions:
Jun-2022: Lego expanded its geographical footprint in Virginia by opening a new factory. This expansion aimed at shortening Lego's supply chain & avoid delivering issues to the main market in the United States.
Feb-2020: Ravensburger expanded its geographical footprint in Canada. This expansion would result in Ravensburger's growth in the region by a rise in demand in this region.
Business Expansions:
Oct-2021: Spin Master expanded its business by creating Spin Master Ventures. By this expansion, the SMV focused on accelerating growth in each of Spin Master's three creative centers including Entertainment, Toys, and Digital Games, through strategic minority investments.
Market Segments covered in the Report:
By Material
By Product
By Distribution Channel
By Geography
Companies Profiled
Unique Offerings from KBV Research