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市場調査レポート
商品コード
1126417
スマートホスピタリティの世界市場規模、シェア、産業動向分析レポート:オファリング別、デプロイメントモード別(クラウド、オンプレミス)、エンドユーザー別(ホテル、クルーズ、高級旅館)、地域別展望・予測、2022~2028年版Global Smart Hospitality Market Size, Share & Industry Trends Analysis Report By Offering, By Deployment Mode (Cloud and On-premises), By End User (Hotels, Cruise, Luxury Yatches), By Regional Outlook and Forecast, 2022 - 2028 |
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スマートホスピタリティの世界市場規模、シェア、産業動向分析レポート:オファリング別、デプロイメントモード別(クラウド、オンプレミス)、エンドユーザー別(ホテル、クルーズ、高級旅館)、地域別展望・予測、2022~2028年版 |
出版日: 2022年08月31日
発行: KBV Research
ページ情報: 英文 292 Pages
納期: 即納可能
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スマートホスピタリティの世界市場規模は、2028年には583億米ドルに達し、予測期間中にCAGR28.4%の市場成長率で上昇すると予測されています。
また、グーグルは、フェイスブックのユーザーが自分の配偶者の有無を登録していることを知ることで、検索エンジンでそのユーザー向けの広告をより正確に調整することができます。また、ホテルの利用者に満足感や特別感を与えるために、この特定のデータを利用して、利用者のニーズに合わせたサービスを提供することも可能です。IoTプラットフォームは、宿泊客のさまざまな快適さの好みを記憶し、その後の滞在に合わせて部屋の照明、温度、窓の装飾、テレビのチャンネルを自動的に設定することができます。また、来客に個性を感じてもらうために、部屋に入ったときにテレビが名前で迎えてくれるかもしれません。
COVID-19の影響度分析
COVID-19による経済効果が低いため、在宅勤務のライフスタイルを採用せざるを得ない人が何人もいます。政府が課したロックダウンは、ホテル、リゾート、レストラン、スパ、カジノで働く人々を含むホスピタリティ・セクターで営業する企業に、一時的な営業停止を強いることになっています。また、旅行や観光の規制により、接客業は一時的に休業となりました。また、旅行規制により、海外からの入国者数が大幅に減少しました。その結果、ホスピタリティ産業は収益を失い、多数のホテル、ファーストフード店、スパが永久に閉鎖されました。
市場の成長要因
ホスピタリティ分野における5Gの普及率の上昇
新しいデジタルツールやプラットフォームにより、ホテルのオーナーはゲストの体験を合理化する方法を継続的に探しています。事業者は、5Gにより、最先端の客室内サービスや施設横断的なサービスによって、提供するサービスを完全に変化させることができるかもしれません。無線デバイス、アプリケーション、人々を結びつける基本的なフレームワークを提供することで、5Gはホスピタリティ部門のデジタル変革を推進する能力を備えています。ホテルのオーナーは、5G技術によって、顧客とより効果的にコミュニケーションを取り、顧客の旅路についてより多くを知ることができるようになるはずです。
より良い顧客体験のためのパーソナライズされたサービスの重要性の増加
ホテル経営者は、より個別化された旅行体験を提供することで、すべてのゲストと長期的で価値あるつながりを築き、良いレビューを残してくれる可能性を高めることができます。ユニークな旅行体験を提供することで、ブランドの評判と顧客ロイヤリティが向上し、さらに収入も増加します。新しいスマートホスピタリティソリューションにより、ホテル経営者はデータに裏付けられた洞察や行動を利用できるようになり、すべての訪問者の360度の視点を作り出し、より良いカスタマーケアを通じて彼らの体験を向上させることができるようになるのです。
市場の抑制要因
導入、メンテナンス、トレーニングにかかる高いコスト
不動産管理システム(PMS)、ゲスト・エクスペリエンス管理システムなど、複雑で高度なホスピタリティ・システムの導入は、物理的に設置するかオンラインにするかは別として、コストがかかるものです。予算の制限により、どのホテルでもスマート・ホスピタリティ・ソリューションを導入することは困難です。なぜなら、ホスピタリティ業界は、パンデミックに関連する莫大な額の財務的損失からまだ回復していないからです。スマート・ホスピタリティ・テクノロジーを使用したホテルの大半は、その維持にも非常にコストがかかることが分かっています。導入コストは、主にシステムやサービスの複雑さと先進性によって決まります。
オファリングの展望
オファリングに基づき、スマートホスピタリティ市場はソリューションとサービスに区分されます。2021年、サービス部門はスマートホスピタリティ市場で大きな収益シェアを獲得しました。市場におけるスマートホスピタリティサービスの拡大は、スマートホテル数の増加により、統合、管理、トレーニングに使用されるサービスやソフトウェアに拍車がかかっています。
ソリューションタイプの展望
ソリューションタイプに基づき、市場はプロパティマネジメントシステム、ゲストエクスペリエンスマネジメントシステム、統合セキュリティ管理、施設管理ソフトウェア、ネットワーク管理ソフトウェア、POSソフトウェアに区分されます。ソリューション区分では、ゲストエクスペリエンスマネジメントシステム区分が、市場でかなりの収益シェアを記録しました。スマートホスピタリティソリューションの採用は、顧客サービス業務の最適化と強力なブランドの構築に対する需要の高まりによって推進されるでしょう。また、現在、ホテルやその他のホスピタリティ施設では、顧客体験を向上させることが大きな焦点となっています。
デプロイメントモードの展望
スマートホスピタリティ市場は、デプロイメントモードに基づき、クラウドとオンプレミスに二分されます。2021年、クラウドセグメントはスマートホスピタリティ市場で最大の収益シェアを調達しました。現代のホテルは、移り変わるビジネスや市場の力学に適応するクラウドベースのソリューションを導入しています。市場は、より良いゲストエクスペリエンス、コスト最適化の改善、およびあらゆる遠隔地からのホテル経営者へのユニバーサルアクセスに対する需要によって推進されるでしょう。
エンドユーザーの展望
エンドユーザー別では、スマートホスピタリティ市場は、ホテル、クルーズ、ラグジュアリーヤッチ、その他に分類されます。2021年、スマートホスピタリティ市場で最も高い収益シェアを示したのはホテルセグメントでした。このセグメントの成長は、ホテルのスマートホスピタリティサービスとソリューションを通じて、スマートなゲストエクスペリエンスを創出する需要によってもたらされています。また、生活レベルの向上、5つ星ホテルの多さ、ゲストサービスの大幅な向上が市場を牽引します。
地域別の展望
地域別に見ると、スマートホスピタリティ市場は、北米、欧州、アジア太平洋、LAMEAで分析されています。2021年のスマートホスピタリティ市場では、欧州が最大の収益シェアを占めています。国内大手クラウドプロバイダーの存在、新技術への開放性、比較的堅牢なインターネットインフラなどが、スマートホスピタリティ事業の拡大に寄与しています。モノのインターネット(IoT)製品の需要は、欧州全域で高まっています。欧州のIoT導入の主要国には、ドイツ、フランス、イタリア、英国、スペイン、オランダの国々が含まれます。
市場参加者がとる主な戦略は、「パートナーシップ」です。Cardinal matrixで提示された分析に基づいて、Huawei Technologies Co, Ltd.とSamsung Electronics Co, Ltd.は、スマートホスピタリティ市場の先駆者です。NEC、Honeywell International, Inc.、Johnson Controls International PLCなどの企業がスマートホスピタリティ市場の主要イノベーターとして挙げられます。
List of Figures
The Global Smart Hospitality Market size is expected to reach $58.3 billion by 2028, rising at a market growth of 28.4% CAGR during the forecast period.
Smart hospitality is a new technology, which is utilized in hotels and other accommodation locations to use internet-connected equipment that can interact or communicate with each other. It is similar to the internet of things, or IoT, which allows extremely common appliances or equipment in hotels to send and receive data and make intelligent decisions. Benefits of smart hospitality technologies include improved guest safety with alarming and mobilization, high-speed Wi-Fi, guest voicemail & wake-up, operator & visitor reservation solutions, increased staff mobility, and operator & guest voicemail & wake-up.
One of the major forces behind the expansion of India's services sector is the tourism and hospitality sector. Given the country's extensive natural beauty, diverse environment, and rich cultural as well as historical legacy, tourism in India has a lot of promise. India, like many other countries, depends heavily on tourism for its foreign exchange. According to the Indian Brand Equity Foundation, foreign exchange earnings increased at a CAGR of 7% from 2016 to 2019 but declined in 2020 as a result of the COVID-19 pandemic.
Additionally, by knowing that a Facebook user lists their marital status, Google can more precisely tailor advertisements for that user on its search engine. In order to make hotel visitors feel satisfied and special, this specific data can also be used to offer them a service that is personalized to their needs. An IoT platform may remember a visitor's varied comfort preferences and then automatically set the room's lighting, temperature, window coverings, and TV channels for their subsequent stay. To make the visitor feel unique, the TV may even welcome and greet them by name when they enter the room.
Covid-19 Impact Analysis
The poor economic effects from COVID-19 have compelled several individuals to adopt a work-from-home lifestyle. Government-imposed lockdowns forced businesses operating in the hospitality sector, including those working in hotels, resorts, restaurants, spas, and casinos, to temporarily shut down their operations. For a brief period of time, travel and tourism restrictions prompted the hospitality industry to close its doors. In addition, international arrivals decreased by a significant rate due to travel restrictions. As a result, the hospitality industry has seen a loss in revenue and numerous hotels, fast-food restaurants, and spas have closed permanently.
Market Growth Factors
Rising penetration of 5G in the hospitality sector
With new digital tools and platforms, hotel owners are continually looking for methods to streamline the guest experience. Operators may be able to completely transform their offers with cutting-edge in-room and cross-facility services due to 5G. Through the provision of the fundamental framework for tying together wireless devices, applications, and people, 5G has the ability to propel digital transformation in the hospitality sector. Hotel owners should be able to communicate with their customers more effectively and learn more about their journeys owing to 5G technology.
Increasing emphasis on personalized services for better customer experience
Hoteliers can create a long-lasting, value-driven connection with every guest and increase the likelihood that they will leave a good review by providing a more individualized travel experience. Organizing a unique visitor experience boosts brand reputation and customer loyalty in addition to generating income. New smart hospitality solutions give hoteliers access to data-backed insights and behavior that can be used to create a 360-degree perspective of every visitor and improve their experience through better customer care.
Market Restraining Factors
High cost of deployment, maintenance, and training
The deployment of complex and advanced hospitality systems, like Property Management Systems (PMS), Guest Experience Management Systems, etc. is expensive, whether they are installed physically or online. Budget restrictions can make it difficult for any hotel to install a smart hospitality solution because the hospitality industry is still recovering from a pandemic-related financial loss of enormous proportions. The majority of hotels that used smart hospitality technologies found that maintaining them was also very expensive. The cost of deployment is primarily based on the complexities and advancements of the system or service.
Offering Outlook
On the basis of Offering, the Smart Hospitality Market is segmented into Solution and Services. In 2021, the services segment acquired a significant revenue share of the smart hospitality market. The expansion of smart hospitality services in the market is being driven by the increase in the number of smart hotels, which is fueling services and software used for integration, management, and training.
Solution Type Outlook
Based on Solution Type, the market is segmented into Property Management System, Guest Experience Management System, Integrated Security Management, Facility Management Software, Network Management Software, and Point of Sale Software. In the solution segment, the Guest Experience Management Systems segment recorded a substantial revenue share of the market. The adoption of smart hospitality solutions will be driven by the rising demand to optimize customer service operations and build a strong brand. Moreover, nowadays, the major focus of hotels along with other hospitality facilities is to enhance their customer experience.
Deployment Mode Outlook
Based on Deployment Mode, the Smart Hospitality Market is bifurcated into Cloud and On-premises. In 2021, the cloud segment procured the biggest revenue share of the smart hospitality market. Modern hotels are deploying cloud-based solutions that are adaptable to the shifting business and market dynamics. The market would be driven by the demand for a better guest experience, improved cost optimization, as well as universal access to hoteliers from any remote place.
End User Outlook
By End-User, the Smart Hospitality Market is segregated into Hotel, Cruise, Luxury Yatches, and Others. In 2021, the hotels segment witnessed the highest revenue share of the smart hospitality market. The growth of the segment is being driven by the demand to create smart guest experiences through smart hospitality services and solutions in the hotels. The market will also be driven by the rising level of living, the abundance of five-star hotels, and a substantial improvement in guest service.
Regional Outlook
Region-wise, the Smart Hospitality Market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. In 2021, Europe accounted for the largest revenue share of the smart hospitality market. The presence of a major domestic cloud provider, openness to new technology, and relatively robust internet infrastructure have all helped the smart hospitality business in expanding. The demand for Internet of Things (IoT) products is rising across Europe. Leading European IoT adoption includes the countries of Germany, France, Italy, the United Kingdom, Spain, and the Netherlands.
The major strategies followed by the market participants are Partnership. Based on the Analysis presented in the Cardinal matrix; Huawei Technologies Co., Ltd. and Samsung Electronics Co., Ltd. is the forerunners in the Smart Hospitality Market. Companies such as NEC Corporation, Honeywell International, Inc., and Johnson Controls International PLC are some of the key innovators in Smart Hospitality Market.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include NEC Corporation, Huawei Technologies Co., Ltd., Oracle Corporation, Samsung Electronics Co., Ltd., IBM Corporation, Cisco Systems, Inc., Siemens AG, Johnson Controls International PLC, Honeywell International, Inc. and Legrand S.A.
Recent Strategies deployed in Smart Hospitality Market
Partnerships, Collaborations and Agreements:
Jul-2022: NEC partnered with Project Management Institute, a leader in project management. Through this partnership, NEC aimed to become a Disciplined Agile Consulting Partner in order to deploy its own business transformation and leverage its experience to launch a consulting business intending to address customer problems.
Jul-2022: Huawei came into an agreement with Rabat, a Tourism Engineering Company in Morocco. Following this partnership, the companies would accelerate digital transformation across Morocco with the aim to aid small businesses and tourism startups to grow.
Jun-2022: Siemens signed a memorandum of understanding with El Attal Holding and Sigma. Following this partnership, the companies aimed to develop an electronic platform to minimize energy consumption, handle operating errors, and predict malfunctions by deploying a BMS control system for commercial and residential buildings as well as the SCADA system.
Jun-2022: Samsung entered into a partnership with Stratix, a leader in providing Managed Mobility Services across the US. Under this partnership, the companies would offer SmartMobile technology solutions to hospitality, which would transform operations, develop enhanced guest experiences, and address industry challenges.
Oct-2021: HUAWEI partnered with Trivago, a leader in accommodation dealing. Under this partnership, the companies would develop solutions for the accommodation of the paid hotel search function over Petal Search and Petal Maps of Huawei.
Sep-2021: Johnson Controls partnered with Atos, a French multinational information technology service provider. Under this partnership, the companies aimed to introduce a robust range of complementary decarbonization solutions as well as open technology platforms in order to help businesses and customers in reducing carbon emissions while also creating a healthy environment.
Jul-2021: IBM came into a partnership with Bangalore International Airport, an airport in Bangalore, India. Following this partnership, IBM would offer IT solutions to BIA in order to enable the development of the Airport in a Box platform to completely transform the end-to-end travel experience for customers at BLR Airport.
Dec-2020: Honeywell partnered with Signify, a leader in lighting solutions. With this partnership, the companies aimed to enhance the customer experience by emphasizing on productivity as well as well-being by deploying integrated smart lighting solutions for smart buildings. In addition, the companies would also focus on lowering energy consumption.
Jan-2020: Honeywell entered into a partnership with Verizon, an American wireless network operator. Under this partnership, the companies would aid businesses in accelerating and facilitating the deployment of the latest communication-enabled intelligent sensors and controls for the smart electric grid. Moreover, this partnership would drive energy savings by rapidly bringing smart electric grid technologies.
Acquisition & Mergers:
Mar-2022: Johnson Controls took over Envision Intelligent Solutions, technology-enabled remote monitoring, and perimeter protection services company. With this acquisition, Johnson aimed to integrate its technological expertise and OpenBlue solutions into the security solutions of Envision to offer an optimal blend for future growth and prospects. It would enhance several existing customer relationships of Johnson Controls and modernize their technology-led estate strategies.
Dec-2020: NEC took over Avaloq, a global leader in digital banking solutions. With this acquisition, the company aimed to enter and acquire domain knowledge within the digital finance sector.
Product Launches and Product Expansion:
Sep-2021: Legrand India rolled out Living Now, a line of electric controls. The new product range encompasses extreme purity of design as well as the accuracy of its dimensions to fit all homes. Moreover, the new Living Now products can be deployed to demonstrate their innovative potential in combination with connected smart systems.
Jan-2020: NEC launched its new Smart Hospitality Service leveraging facial recognition technology for Sequence. Through this launch, the company aimed to streamline the process of check-in for customers through a tablet featuring facial recognition technology. The new launch would also enable guests to access their rooms through face recognition, eliminating the requirement for keys.
Market Segments covered in the Report:
By Offering
By Deployment Mode
By End User
By Geography
Companies Profiled
Unique Offerings from KBV Research