デジタル動画広告市場：広告タイプ、動画コンテンツタイプ、デバイスタイプ、広告掲載、業界別-2025年～2030年の世界予測

デジタル動画広告市場は2024年に1,174億9,000万米ドルとなり、2025年には1,260億8,000万米ドル、CAGR7.71％で成長し、2030年には1,834億8,000万米ドルに達すると予測されています。

デジタル動画広告は、比類のないエンゲージメントを促進し、ブランドと顧客の革新的な関係を育む、現代マーケティングの要として台頭してきました。ここ数年、私たちは、ブランドが動画プラットフォームを活用して注目を集め、視聴者を忠実な顧客へと転換させる方法における激変を目の当たりにしてきました。従来のテレビ広告から、ダイナミックでデータ駆動型のデジタル動画プレースメントへの進化は、産業に革命をもたらしました。

この急速に変化する状況の中で、広告主やメディアプランナーは、インタラクティブコンテンツの力と測定可能な成果を活用するために、戦略を再考しています。新たな技術の採用の増加、深いパーソナライゼーション技術、没入型体験のすべてが、有望であると同時に難解でもある活気あるエコシステムに貢献しています。分析と自動化の進歩により、ブランドは現在、消費者の嗜好と幅広い市場動向の両方に沿った対象キャンペーンを作成する権限を与えられています。

この採用では、歴史的背景と、産業を再定義し続ける進行中のデジタル変革について概説し、舞台を整えます。この後のセクションに進むにつれて、今日のデジタル動画広告の領域を形成している変革的なシフト、セグメンテーションのニュアンス、地域格差、競合の力学に関する考察が深まっていきます。

デジタル動画広告市場の変革

デジタル動画広告の進化は、産業の規範を再構築し、エンゲージメントの基準を高める変革的なシフトによって特徴付けられます。急速な技術進歩により、データ分析はキャンペーン設計の中心となり、広告主は消費者の行動を驚くほど正確に予測できるようになりました。自動化とリアルタイムの入札プロセスに重点を置くことで、より迅速で効率的な出稿が可能になり、先進的ターゲティング技術によって、コンテンツが適切な視聴者層に正確に届くようになりました。

プログラマティック広告、AR（拡張現実）統合、インタラクティブ動画フォーマットなどの新たな動向は、創造性と効果の新たなベンチマークを設定しつつあります。例えば、以前は受動的な視聴に依存していたコンテンツは、今や能動的な参加を促すインタラクティブな物語へと進化し、広告とエンターテインメントの境界線を曖昧にしています。人工知能の導入により、広告の配置はさらに洗練され、予算の決定は最適化され、予測分析の新時代が到来しました。

こうした変化は、産業のイノベーションへのコミットメントだけでなく、測定可能なパフォーマンスの重要性の高まりを反映しています。利害関係者は、戦略を検証し、投資収益率を最大化し、競合優位性を維持するために、データ主導の考察をますます重視するようになっています。この変革期は、俊敏性と適応性の重要性を強調しており、従来のパラダイムは、適応性、技術的レバレッジ、没入型デジタル体験によって定義される未来へと急速に移行しています。

広告とコンテンツ配信における主要セグメンテーション洞察

市場セグメンテーションに関する深い洞察は、デジタル動画広告の軌跡を定義する微妙な層を明らかにします。さまざまな側面から分析することで、戦略的意思決定に役立つ重要なパターンが明らかになります。広告タイプによる市場内訳は、市場がディスプレイ広告、インタラクティブ動画広告、検索広告、ソーシャル広告などの手段にわたってダイナミックに調査されていることを示しています。これらの異なる形態は、様々な視聴者の行動に対応するだけでなく、明確なマーケティング目的にも対応し、投資の優先順位に影響を与えます。

動画コンテンツタイプから見ると、市場はエンターテイメント、情報提供、ユーザー生成コンテンツなど多様性を受け入れ、それぞれが独自のエンゲージメント指標と視聴者維持プロファイルを生み出しています。同様に重要なのは、デバイスタイプによるセグメンテーションであり、消費者の行動は、コネクテッドTV、デスクトップデバイス、ゲーム機で著しく異なり、スマートフォンとタブレットにさらに細分化されたモバイルデバイスによって補完されます。デスクトップデバイス自体もラップトップとPCに分けられ、環境に応じたエンゲージメントの重要性が強調されています。さらに、広告の配置は重要なセグメンテーション基準であり、ミッドロール、ポストロール、プリロールの各フォーマットは、オーディエンスの注目度やコンバージョンの可能性をさまざまに変化させています。最後に、自動車、医療、小売（小売は実店舗とeコマースにまたがってさらに研究される）といった業種は、広告主の戦略的重点領域を明らかにします。これらの階層的なセグメンテーションは、画一的なモデルはもはや当てはまらず、それぞれのユニークなセグメントに合わせた対象戦略が必要であることを示しています。

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 動画コンテンツの共有とマーケティングにおけるソーシャルメディアプラットフォームの利用増加
    • オーバーザトップ（OTT）プラットフォームの急増により、動画広告の需要が高まっている
    • 動画ストリーミングと広告を強化する高速インターネットインフラの拡大
  • 抑制要因
    • 広告ブロッカーの普及により、デジタル動画広告の効果とリーチが減少
  • 機会
    • インタラクティブでショッピング可能な動画形式を取り入れ、視聴者のエンゲージメントとコンバージョン率を高める
    • 広告コンテンツ内で直接購入オプションを可能にするショッピング可能な動画広告の開発
  • 課題
    • データプライバシーの懸念と対象広告の効果とパーソナライゼーションのバランスをとる
• 市場セグメンテーション分析
  • 広告タイプ：拡大性が高く、コンテンツ主導のプラットフォームに簡単に統合できるため、ディスプレイ広告が好まれる傾向が高まっている
  • 業界別：自動車産業におけるデジタル動画広告の採用拡大
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治
  • 経済
  • 社会
  • 技術
  • 法律
  • 環境

第6章 デジタル動画広告市場：広告タイプ別

• イントロダクション
• ディスプレイ広告
• インタラクティブ動画広告
• 検索広告
• ソーシャル広告

第7章 デジタル動画広告市場：動画コンテンツタイプ別

• イントロダクション
• エンターテインメント
• 有益な
• ユーザー生成

第8章 デジタル動画広告市場：デバイスタイプ別

• イントロダクション
• コネクテッドテレビ
• デスクトップデバイス
  • ノートパソコン
  • PC
• ゲーム機
• モバイルデバイス
  • スマートフォン
  • タブレット

第9章 デジタル動画広告市場：広告掲載別

• イントロダクション
• ミッドロール
• ポストロール
• プレロール

第10章 デジタル動画広告市場：業界別

• イントロダクション
• 自動車
• 医療
• 小売
  • 実店舗
  • eコマース

第11章 南北アメリカのデジタル動画広告市場

• イントロダクション
• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第12章 アジア太平洋のデジタル動画広告市場

• イントロダクション
• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第13章 欧州・中東・アフリカのデジタル動画広告市場

• イントロダクション
• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第14章 競合情勢

• 市場シェア分析、2024年
• FPNVポジショニングマトリックス、2024年
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Adobe Inc.
• Alphabet Inc.
• Amazon.com, Inc.
• Amobee, Inc.
• Comcast Corporation
• DEMO DUCK, INC.
• Digiligo
• Facebook, Inc.
• FreeWheel Media, Inc.
• Infillion
• INTERPUBLIC GROUP OF COMPANIES
• LiveRamp Holdings, Inc.
• LYFE Marketing
• Magnite Inc.
• PubMatic, Inc.
• Roku, Inc.
• Samba TV, Inc.
• Simpli.fi Holdings, Inc.
• Sparkhouse LLC
• Taboola, Inc.
• The Trade Desk, Inc.
• Tremor International Ltd.
• Verizon Media
• Viant Technology LLC

LIST OF FIGURES

• FIGURE 1. DIGITAL VIDEO ADVERTISING MARKET MULTI-CURRENCY
• FIGURE 2. DIGITAL VIDEO ADVERTISING MARKET MULTI-LANGUAGE
• FIGURE 3. DIGITAL VIDEO ADVERTISING MARKET RESEARCH PROCESS
• FIGURE 4. DIGITAL VIDEO ADVERTISING MARKET SIZE, 2024 VS 2030
• FIGURE 5. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 6. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY REGION, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 7. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY ADVERTISING TYPE, 2024 VS 2030 (%)
• FIGURE 9. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY ADVERTISING TYPE, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY VIDEO CONTENT TYPE, 2024 VS 2030 (%)
• FIGURE 11. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY VIDEO CONTENT TYPE, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 12. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2024 VS 2030 (%)
• FIGURE 13. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 14. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2024 VS 2030 (%)
• FIGURE 15. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 16. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICALS, 2024 VS 2030 (%)
• FIGURE 17. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICALS, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 18. AMERICAS DIGITAL VIDEO ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
• FIGURE 19. AMERICAS DIGITAL VIDEO ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 20. UNITED STATES DIGITAL VIDEO ADVERTISING MARKET SIZE, BY STATE, 2024 VS 2030 (%)
• FIGURE 21. UNITED STATES DIGITAL VIDEO ADVERTISING MARKET SIZE, BY STATE, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 22. ASIA-PACIFIC DIGITAL VIDEO ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
• FIGURE 23. ASIA-PACIFIC DIGITAL VIDEO ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 24. EUROPE, MIDDLE EAST & AFRICA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
• FIGURE 25. EUROPE, MIDDLE EAST & AFRICA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
• FIGURE 26. DIGITAL VIDEO ADVERTISING MARKET SHARE, BY KEY PLAYER, 2024
• FIGURE 27. DIGITAL VIDEO ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2024

LIST OF TABLES

• TABLE 1. DIGITAL VIDEO ADVERTISING MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2024
• TABLE 3. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. DIGITAL VIDEO ADVERTISING MARKET DYNAMICS
• TABLE 7. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DISPLAY ADS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INTERACTIVE VIDEO ADS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY SEARCH ADS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY SOCIAL ADS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY VIDEO CONTENT TYPE, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY ENTERTAINMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INFORMATIVE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY USER-GENERATED, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY CONNECTED TVS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DESKTOP DEVICES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY LAPTOPS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY PCS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DESKTOP DEVICES, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY GAMING CONSOLES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE DEVICES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 24. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY SMARTPHONES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 25. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY TABLETS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 26. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE DEVICES, 2018-2030 (USD MILLION)
• TABLE 27. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 28. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MID-ROLL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 29. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY POST-ROLL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 30. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY PRE-ROLL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 31. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 32. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AUTOMOTIVE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 33. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY HEALTHCARE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 34. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY RETAIL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 35. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY BRICK-AND-MORTAR, BY REGION, 2018-2030 (USD MILLION)
• TABLE 36. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY E-COMMERCE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 37. GLOBAL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY RETAIL, 2018-2030 (USD MILLION)
• TABLE 38. AMERICAS DIGITAL VIDEO ADVERTISING MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
• TABLE 39. AMERICAS DIGITAL VIDEO ADVERTISING MARKET SIZE, BY VIDEO CONTENT TYPE, 2018-2030 (USD MILLION)
• TABLE 40. AMERICAS DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 41. AMERICAS DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DESKTOP DEVICES, 2018-2030 (USD MILLION)
• TABLE 42. AMERICAS DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE DEVICES, 2018-2030 (USD MILLION)
• TABLE 43. AMERICAS DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 44. AMERICAS DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 45. AMERICAS DIGITAL VIDEO ADVERTISING MARKET SIZE, BY RETAIL, 2018-2030 (USD MILLION)
• TABLE 46. AMERICAS DIGITAL VIDEO ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 47. ARGENTINA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
• TABLE 48. ARGENTINA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY VIDEO CONTENT TYPE, 2018-2030 (USD MILLION)
• TABLE 49. ARGENTINA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 50. ARGENTINA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DESKTOP DEVICES, 2018-2030 (USD MILLION)
• TABLE 51. ARGENTINA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE DEVICES, 2018-2030 (USD MILLION)
• TABLE 52. ARGENTINA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 53. ARGENTINA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 54. ARGENTINA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY RETAIL, 2018-2030 (USD MILLION)
• TABLE 55. BRAZIL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
• TABLE 56. BRAZIL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY VIDEO CONTENT TYPE, 2018-2030 (USD MILLION)
• TABLE 57. BRAZIL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 58. BRAZIL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DESKTOP DEVICES, 2018-2030 (USD MILLION)
• TABLE 59. BRAZIL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE DEVICES, 2018-2030 (USD MILLION)
• TABLE 60. BRAZIL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 61. BRAZIL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 62. BRAZIL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY RETAIL, 2018-2030 (USD MILLION)
• TABLE 63. CANADA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
• TABLE 64. CANADA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY VIDEO CONTENT TYPE, 2018-2030 (USD MILLION)
• TABLE 65. CANADA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 66. CANADA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DESKTOP DEVICES, 2018-2030 (USD MILLION)
• TABLE 67. CANADA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE DEVICES, 2018-2030 (USD MILLION)
• TABLE 68. CANADA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 69. CANADA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 70. CANADA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY RETAIL, 2018-2030 (USD MILLION)
• TABLE 71. MEXICO DIGITAL VIDEO ADVERTISING MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
• TABLE 72. MEXICO DIGITAL VIDEO ADVERTISING MARKET SIZE, BY VIDEO CONTENT TYPE, 2018-2030 (USD MILLION)
• TABLE 73. MEXICO DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 74. MEXICO DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DESKTOP DEVICES, 2018-2030 (USD MILLION)
• TABLE 75. MEXICO DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE DEVICES, 2018-2030 (USD MILLION)
• TABLE 76. MEXICO DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 77. MEXICO DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 78. MEXICO DIGITAL VIDEO ADVERTISING MARKET SIZE, BY RETAIL, 2018-2030 (USD MILLION)
• TABLE 79. UNITED STATES DIGITAL VIDEO ADVERTISING MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
• TABLE 80. UNITED STATES DIGITAL VIDEO ADVERTISING MARKET SIZE, BY VIDEO CONTENT TYPE, 2018-2030 (USD MILLION)
• TABLE 81. UNITED STATES DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 82. UNITED STATES DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DESKTOP DEVICES, 2018-2030 (USD MILLION)
• TABLE 83. UNITED STATES DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE DEVICES, 2018-2030 (USD MILLION)
• TABLE 84. UNITED STATES DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 85. UNITED STATES DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 86. UNITED STATES DIGITAL VIDEO ADVERTISING MARKET SIZE, BY RETAIL, 2018-2030 (USD MILLION)
• TABLE 87. UNITED STATES DIGITAL VIDEO ADVERTISING MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 88. ASIA-PACIFIC DIGITAL VIDEO ADVERTISING MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
• TABLE 89. ASIA-PACIFIC DIGITAL VIDEO ADVERTISING MARKET SIZE, BY VIDEO CONTENT TYPE, 2018-2030 (USD MILLION)
• TABLE 90. ASIA-PACIFIC DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 91. ASIA-PACIFIC DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DESKTOP DEVICES, 2018-2030 (USD MILLION)
• TABLE 92. ASIA-PACIFIC DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE DEVICES, 2018-2030 (USD MILLION)
• TABLE 93. ASIA-PACIFIC DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 94. ASIA-PACIFIC DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 95. ASIA-PACIFIC DIGITAL VIDEO ADVERTISING MARKET SIZE, BY RETAIL, 2018-2030 (USD MILLION)
• TABLE 96. ASIA-PACIFIC DIGITAL VIDEO ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 97. AUSTRALIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
• TABLE 98. AUSTRALIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY VIDEO CONTENT TYPE, 2018-2030 (USD MILLION)
• TABLE 99. AUSTRALIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 100. AUSTRALIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DESKTOP DEVICES, 2018-2030 (USD MILLION)
• TABLE 101. AUSTRALIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE DEVICES, 2018-2030 (USD MILLION)
• TABLE 102. AUSTRALIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 103. AUSTRALIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 104. AUSTRALIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY RETAIL, 2018-2030 (USD MILLION)
• TABLE 105. CHINA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
• TABLE 106. CHINA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY VIDEO CONTENT TYPE, 2018-2030 (USD MILLION)
• TABLE 107. CHINA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 108. CHINA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DESKTOP DEVICES, 2018-2030 (USD MILLION)
• TABLE 109. CHINA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE DEVICES, 2018-2030 (USD MILLION)
• TABLE 110. CHINA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 111. CHINA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 112. CHINA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY RETAIL, 2018-2030 (USD MILLION)
• TABLE 113. INDIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
• TABLE 114. INDIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY VIDEO CONTENT TYPE, 2018-2030 (USD MILLION)
• TABLE 115. INDIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 116. INDIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DESKTOP DEVICES, 2018-2030 (USD MILLION)
• TABLE 117. INDIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE DEVICES, 2018-2030 (USD MILLION)
• TABLE 118. INDIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 119. INDIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 120. INDIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY RETAIL, 2018-2030 (USD MILLION)
• TABLE 121. INDONESIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
• TABLE 122. INDONESIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY VIDEO CONTENT TYPE, 2018-2030 (USD MILLION)
• TABLE 123. INDONESIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 124. INDONESIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DESKTOP DEVICES, 2018-2030 (USD MILLION)
• TABLE 125. INDONESIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE DEVICES, 2018-2030 (USD MILLION)
• TABLE 126. INDONESIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 127. INDONESIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 128. INDONESIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY RETAIL, 2018-2030 (USD MILLION)
• TABLE 129. JAPAN DIGITAL VIDEO ADVERTISING MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
• TABLE 130. JAPAN DIGITAL VIDEO ADVERTISING MARKET SIZE, BY VIDEO CONTENT TYPE, 2018-2030 (USD MILLION)
• TABLE 131. JAPAN DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 132. JAPAN DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DESKTOP DEVICES, 2018-2030 (USD MILLION)
• TABLE 133. JAPAN DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE DEVICES, 2018-2030 (USD MILLION)
• TABLE 134. JAPAN DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 135. JAPAN DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 136. JAPAN DIGITAL VIDEO ADVERTISING MARKET SIZE, BY RETAIL, 2018-2030 (USD MILLION)
• TABLE 137. MALAYSIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
• TABLE 138. MALAYSIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY VIDEO CONTENT TYPE, 2018-2030 (USD MILLION)
• TABLE 139. MALAYSIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 140. MALAYSIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DESKTOP DEVICES, 2018-2030 (USD MILLION)
• TABLE 141. MALAYSIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE DEVICES, 2018-2030 (USD MILLION)
• TABLE 142. MALAYSIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 143. MALAYSIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 144. MALAYSIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY RETAIL, 2018-2030 (USD MILLION)
• TABLE 145. PHILIPPINES DIGITAL VIDEO ADVERTISING MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
• TABLE 146. PHILIPPINES DIGITAL VIDEO ADVERTISING MARKET SIZE, BY VIDEO CONTENT TYPE, 2018-2030 (USD MILLION)
• TABLE 147. PHILIPPINES DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 148. PHILIPPINES DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DESKTOP DEVICES, 2018-2030 (USD MILLION)
• TABLE 149. PHILIPPINES DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE DEVICES, 2018-2030 (USD MILLION)
• TABLE 150. PHILIPPINES DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 151. PHILIPPINES DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 152. PHILIPPINES DIGITAL VIDEO ADVERTISING MARKET SIZE, BY RETAIL, 2018-2030 (USD MILLION)
• TABLE 153. SINGAPORE DIGITAL VIDEO ADVERTISING MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
• TABLE 154. SINGAPORE DIGITAL VIDEO ADVERTISING MARKET SIZE, BY VIDEO CONTENT TYPE, 2018-2030 (USD MILLION)
• TABLE 155. SINGAPORE DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 156. SINGAPORE DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DESKTOP DEVICES, 2018-2030 (USD MILLION)
• TABLE 157. SINGAPORE DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE DEVICES, 2018-2030 (USD MILLION)
• TABLE 158. SINGAPORE DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 159. SINGAPORE DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 160. SINGAPORE DIGITAL VIDEO ADVERTISING MARKET SIZE, BY RETAIL, 2018-2030 (USD MILLION)
• TABLE 161. SOUTH KOREA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
• TABLE 162. SOUTH KOREA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY VIDEO CONTENT TYPE, 2018-2030 (USD MILLION)
• TABLE 163. SOUTH KOREA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 164. SOUTH KOREA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DESKTOP DEVICES, 2018-2030 (USD MILLION)
• TABLE 165. SOUTH KOREA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE DEVICES, 2018-2030 (USD MILLION)
• TABLE 166. SOUTH KOREA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 167. SOUTH KOREA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 168. SOUTH KOREA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY RETAIL, 2018-2030 (USD MILLION)
• TABLE 169. TAIWAN DIGITAL VIDEO ADVERTISING MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
• TABLE 170. TAIWAN DIGITAL VIDEO ADVERTISING MARKET SIZE, BY VIDEO CONTENT TYPE, 2018-2030 (USD MILLION)
• TABLE 171. TAIWAN DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 172. TAIWAN DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DESKTOP DEVICES, 2018-2030 (USD MILLION)
• TABLE 173. TAIWAN DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE DEVICES, 2018-2030 (USD MILLION)
• TABLE 174. TAIWAN DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 175. TAIWAN DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 176. TAIWAN DIGITAL VIDEO ADVERTISING MARKET SIZE, BY RETAIL, 2018-2030 (USD MILLION)
• TABLE 177. THAILAND DIGITAL VIDEO ADVERTISING MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
• TABLE 178. THAILAND DIGITAL VIDEO ADVERTISING MARKET SIZE, BY VIDEO CONTENT TYPE, 2018-2030 (USD MILLION)
• TABLE 179. THAILAND DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 180. THAILAND DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DESKTOP DEVICES, 2018-2030 (USD MILLION)
• TABLE 181. THAILAND DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE DEVICES, 2018-2030 (USD MILLION)
• TABLE 182. THAILAND DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 183. THAILAND DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 184. THAILAND DIGITAL VIDEO ADVERTISING MARKET SIZE, BY RETAIL, 2018-2030 (USD MILLION)
• TABLE 185. VIETNAM DIGITAL VIDEO ADVERTISING MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
• TABLE 186. VIETNAM DIGITAL VIDEO ADVERTISING MARKET SIZE, BY VIDEO CONTENT TYPE, 2018-2030 (USD MILLION)
• TABLE 187. VIETNAM DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 188. VIETNAM DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DESKTOP DEVICES, 2018-2030 (USD MILLION)
• TABLE 189. VIETNAM DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE DEVICES, 2018-2030 (USD MILLION)
• TABLE 190. VIETNAM DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 191. VIETNAM DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 192. VIETNAM DIGITAL VIDEO ADVERTISING MARKET SIZE, BY RETAIL, 2018-2030 (USD MILLION)
• TABLE 193. EUROPE, MIDDLE EAST & AFRICA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
• TABLE 194. EUROPE, MIDDLE EAST & AFRICA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY VIDEO CONTENT TYPE, 2018-2030 (USD MILLION)
• TABLE 195. EUROPE, MIDDLE EAST & AFRICA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 196. EUROPE, MIDDLE EAST & AFRICA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DESKTOP DEVICES, 2018-2030 (USD MILLION)
• TABLE 197. EUROPE, MIDDLE EAST & AFRICA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE DEVICES, 2018-2030 (USD MILLION)
• TABLE 198. EUROPE, MIDDLE EAST & AFRICA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 199. EUROPE, MIDDLE EAST & AFRICA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 200. EUROPE, MIDDLE EAST & AFRICA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY RETAIL, 2018-2030 (USD MILLION)
• TABLE 201. EUROPE, MIDDLE EAST & AFRICA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 202. DENMARK DIGITAL VIDEO ADVERTISING MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
• TABLE 203. DENMARK DIGITAL VIDEO ADVERTISING MARKET SIZE, BY VIDEO CONTENT TYPE, 2018-2030 (USD MILLION)
• TABLE 204. DENMARK DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 205. DENMARK DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DESKTOP DEVICES, 2018-2030 (USD MILLION)
• TABLE 206. DENMARK DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE DEVICES, 2018-2030 (USD MILLION)
• TABLE 207. DENMARK DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 208. DENMARK DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 209. DENMARK DIGITAL VIDEO ADVERTISING MARKET SIZE, BY RETAIL, 2018-2030 (USD MILLION)
• TABLE 210. EGYPT DIGITAL VIDEO ADVERTISING MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
• TABLE 211. EGYPT DIGITAL VIDEO ADVERTISING MARKET SIZE, BY VIDEO CONTENT TYPE, 2018-2030 (USD MILLION)
• TABLE 212. EGYPT DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 213. EGYPT DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DESKTOP DEVICES, 2018-2030 (USD MILLION)
• TABLE 214. EGYPT DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE DEVICES, 2018-2030 (USD MILLION)
• TABLE 215. EGYPT DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 216. EGYPT DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 217. EGYPT DIGITAL VIDEO ADVERTISING MARKET SIZE, BY RETAIL, 2018-2030 (USD MILLION)
• TABLE 218. FINLAND DIGITAL VIDEO ADVERTISING MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
• TABLE 219. FINLAND DIGITAL VIDEO ADVERTISING MARKET SIZE, BY VIDEO CONTENT TYPE, 2018-2030 (USD MILLION)
• TABLE 220. FINLAND DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 221. FINLAND DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DESKTOP DEVICES, 2018-2030 (USD MILLION)
• TABLE 222. FINLAND DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE DEVICES, 2018-2030 (USD MILLION)
• TABLE 223. FINLAND DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 224. FINLAND DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 225. FINLAND DIGITAL VIDEO ADVERTISING MARKET SIZE, BY RETAIL, 2018-2030 (USD MILLION)
• TABLE 226. FRANCE DIGITAL VIDEO ADVERTISING MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
• TABLE 227. FRANCE DIGITAL VIDEO ADVERTISING MARKET SIZE, BY VIDEO CONTENT TYPE, 2018-2030 (USD MILLION)
• TABLE 228. FRANCE DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 229. FRANCE DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DESKTOP DEVICES, 2018-2030 (USD MILLION)
• TABLE 230. FRANCE DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE DEVICES, 2018-2030 (USD MILLION)
• TABLE 231. FRANCE DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 232. FRANCE DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 233. FRANCE DIGITAL VIDEO ADVERTISING MARKET SIZE, BY RETAIL, 2018-2030 (USD MILLION)
• TABLE 234. GERMANY DIGITAL VIDEO ADVERTISING MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
• TABLE 235. GERMANY DIGITAL VIDEO ADVERTISING MARKET SIZE, BY VIDEO CONTENT TYPE, 2018-2030 (USD MILLION)
• TABLE 236. GERMANY DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 237. GERMANY DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DESKTOP DEVICES, 2018-2030 (USD MILLION)
• TABLE 238. GERMANY DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE DEVICES, 2018-2030 (USD MILLION)
• TABLE 239. GERMANY DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 240. GERMANY DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 241. GERMANY DIGITAL VIDEO ADVERTISING MARKET SIZE, BY RETAIL, 2018-2030 (USD MILLION)
• TABLE 242. ISRAEL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
• TABLE 243. ISRAEL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY VIDEO CONTENT TYPE, 2018-2030 (USD MILLION)
• TABLE 244. ISRAEL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 245. ISRAEL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DESKTOP DEVICES, 2018-2030 (USD MILLION)
• TABLE 246. ISRAEL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE DEVICES, 2018-2030 (USD MILLION)
• TABLE 247. ISRAEL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 248. ISRAEL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 249. ISRAEL DIGITAL VIDEO ADVERTISING MARKET SIZE, BY RETAIL, 2018-2030 (USD MILLION)
• TABLE 250. ITALY DIGITAL VIDEO ADVERTISING MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
• TABLE 251. ITALY DIGITAL VIDEO ADVERTISING MARKET SIZE, BY VIDEO CONTENT TYPE, 2018-2030 (USD MILLION)
• TABLE 252. ITALY DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 253. ITALY DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DESKTOP DEVICES, 2018-2030 (USD MILLION)
• TABLE 254. ITALY DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE DEVICES, 2018-2030 (USD MILLION)
• TABLE 255. ITALY DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 256. ITALY DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 257. ITALY DIGITAL VIDEO ADVERTISING MARKET SIZE, BY RETAIL, 2018-2030 (USD MILLION)
• TABLE 258. NETHERLANDS DIGITAL VIDEO ADVERTISING MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
• TABLE 259. NETHERLANDS DIGITAL VIDEO ADVERTISING MARKET SIZE, BY VIDEO CONTENT TYPE, 2018-2030 (USD MILLION)
• TABLE 260. NETHERLANDS DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 261. NETHERLANDS DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DESKTOP DEVICES, 2018-2030 (USD MILLION)
• TABLE 262. NETHERLANDS DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE DEVICES, 2018-2030 (USD MILLION)
• TABLE 263. NETHERLANDS DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 264. NETHERLANDS DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 265. NETHERLANDS DIGITAL VIDEO ADVERTISING MARKET SIZE, BY RETAIL, 2018-2030 (USD MILLION)
• TABLE 266. NIGERIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
• TABLE 267. NIGERIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY VIDEO CONTENT TYPE, 2018-2030 (USD MILLION)
• TABLE 268. NIGERIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 269. NIGERIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DESKTOP DEVICES, 2018-2030 (USD MILLION)
• TABLE 270. NIGERIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE DEVICES, 2018-2030 (USD MILLION)
• TABLE 271. NIGERIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 272. NIGERIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 273. NIGERIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY RETAIL, 2018-2030 (USD MILLION)
• TABLE 274. NORWAY DIGITAL VIDEO ADVERTISING MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
• TABLE 275. NORWAY DIGITAL VIDEO ADVERTISING MARKET SIZE, BY VIDEO CONTENT TYPE, 2018-2030 (USD MILLION)
• TABLE 276. NORWAY DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 277. NORWAY DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DESKTOP DEVICES, 2018-2030 (USD MILLION)
• TABLE 278. NORWAY DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE DEVICES, 2018-2030 (USD MILLION)
• TABLE 279. NORWAY DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 280. NORWAY DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 281. NORWAY DIGITAL VIDEO ADVERTISING MARKET SIZE, BY RETAIL, 2018-2030 (USD MILLION)
• TABLE 282. POLAND DIGITAL VIDEO ADVERTISING MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
• TABLE 283. POLAND DIGITAL VIDEO ADVERTISING MARKET SIZE, BY VIDEO CONTENT TYPE, 2018-2030 (USD MILLION)
• TABLE 284. POLAND DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 285. POLAND DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DESKTOP DEVICES, 2018-2030 (USD MILLION)
• TABLE 286. POLAND DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE DEVICES, 2018-2030 (USD MILLION)
• TABLE 287. POLAND DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 288. POLAND DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 289. POLAND DIGITAL VIDEO ADVERTISING MARKET SIZE, BY RETAIL, 2018-2030 (USD MILLION)
• TABLE 290. QATAR DIGITAL VIDEO ADVERTISING MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
• TABLE 291. QATAR DIGITAL VIDEO ADVERTISING MARKET SIZE, BY VIDEO CONTENT TYPE, 2018-2030 (USD MILLION)
• TABLE 292. QATAR DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 293. QATAR DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DESKTOP DEVICES, 2018-2030 (USD MILLION)
• TABLE 294. QATAR DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE DEVICES, 2018-2030 (USD MILLION)
• TABLE 295. QATAR DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 296. QATAR DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 297. QATAR DIGITAL VIDEO ADVERTISING MARKET SIZE, BY RETAIL, 2018-2030 (USD MILLION)
• TABLE 298. RUSSIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
• TABLE 299. RUSSIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY VIDEO CONTENT TYPE, 2018-2030 (USD MILLION)
• TABLE 300. RUSSIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 301. RUSSIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DESKTOP DEVICES, 2018-2030 (USD MILLION)
• TABLE 302. RUSSIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE DEVICES, 2018-2030 (USD MILLION)
• TABLE 303. RUSSIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 304. RUSSIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 305. RUSSIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY RETAIL, 2018-2030 (USD MILLION)
• TABLE 306. SAUDI ARABIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
• TABLE 307. SAUDI ARABIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY VIDEO CONTENT TYPE, 2018-2030 (USD MILLION)
• TABLE 308. SAUDI ARABIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 309. SAUDI ARABIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DESKTOP DEVICES, 2018-2030 (USD MILLION)
• TABLE 310. SAUDI ARABIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE DEVICES, 2018-2030 (USD MILLION)
• TABLE 311. SAUDI ARABIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 312. SAUDI ARABIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 313. SAUDI ARABIA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY RETAIL, 2018-2030 (USD MILLION)
• TABLE 314. SOUTH AFRICA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
• TABLE 315. SOUTH AFRICA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY VIDEO CONTENT TYPE, 2018-2030 (USD MILLION)
• TABLE 316. SOUTH AFRICA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2030 (USD MILLION)
• TABLE 317. SOUTH AFRICA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY DESKTOP DEVICES, 2018-2030 (USD MILLION)
• TABLE 318. SOUTH AFRICA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY MOBILE DEVICES, 2018-2030 (USD MILLION)
• TABLE 319. SOUTH AFRICA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY AD PLACEMENT, 2018-2030 (USD MILLION)
• TABLE 320. SOUTH AFRICA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY INDUSTRY VERTICALS, 2018-2030 (USD MILLION)
• TABLE 321. SOUTH AFRICA DIGITAL VIDEO ADVERTISING MARKET SIZE, BY RETAIL, 2018-2030 (USD MILLION)
• TABLE 322. SPAIN DIGITAL VIDEO ADVERTISING MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
• TABLE 323. SPAIN DIGITAL VIDEO ADVERTISING MARKET SIZE, BY VIDEO CONTENT TYPE,

The Digital Video Advertising Market was valued at USD 117.49 billion in 2024 and is projected to grow to USD 126.08 billion in 2025, with a CAGR of 7.71%, reaching USD 183.48 billion by 2030.

Digital video advertising has emerged as a cornerstone of modern marketing, driving unparalleled engagement and fostering innovative brand-customer relationships. Over the past few years, we have witnessed a seismic shift in how brands leverage video platforms to capture attention and convert viewers into loyal customers. The evolution from traditional TV advertising to dynamic, data-driven digital video placements has revolutionized the industry.

In this rapidly shifting landscape, advertisers and media planners are rethinking their strategies to harness the power of interactive content and measurable outcomes. The increasing adoption of emerging technologies, deep personalization techniques, and immersive experiences have all contributed to a vibrant ecosystem that is as intractable as it is promising. With advancements in analytics and automation, brands are now empowered to create targeted campaigns that align with both consumer preferences and broader market trends.

This introductory section sets the stage by outlining the historical context and the ongoing digital transformation that continues to redefine the industry. As we delve deeper into the subsequent sections, our analysis will provide insights into the transformative shifts, segmentation nuances, regional disparities, and competitive dynamics shaping the digital video advertising realm today.

Transformative Shifts in Digital Video Advertising Landscape

The evolution of digital video advertising is marked by transformative shifts that are reshaping industry norms and elevating the standards of engagement. With rapid technological advancements, data analytics has become central to campaign design, allowing advertisers to predict consumer behaviors with impressive accuracy. A focus on automation and real-time bidding processes has enabled faster, more efficient placements, while advanced targeting techniques have ensured that content reaches precisely the right audience segments.

Emerging trends such as programmatic advertising, augmented reality integrations, and interactive video formats are setting new benchmarks for creativity and effectiveness. For instance, content that previously relied on passive viewership is now evolving into interactive narratives that invite active participation, blurring the lines between advertisements and entertainment. The infusion of artificial intelligence has further refined ad placements, optimized budgeting decisions and ushered in a new era of predictive analytics.

These changes reflect not only the industry's commitment to innovation but also the growing importance of measurable performance. Stakeholders are increasingly turning to data-driven insights to validate strategies, maximize return on investment and maintain competitive advantage. This period of transformation underscores the importance of being agile and adaptive, with traditional paradigms quickly giving way to a future defined by adaptability, technological leverage and immersive digital experiences.

Key Segmentation Insights in Advertising and Content Delivery

Deep insights into market segmentation reveal the nuanced layers that define digital video advertising's trajectory. Analysis across various dimensions uncovers critical patterns that inform strategic decisions. A breakdown based on advertising type shows that the market is dynamically studied across avenues such as display ads, interactive video ads, search ads and social ads. These different forms not only cater to varying audience behaviors but also serve distinct marketing objectives, thereby influencing investment priorities.

When viewed from the lens of video content type, the market embraces diversity through entertainment, informative and user-generated content, each yielding unique engagement metrics and audience retention profiles. Equally important is the segmentation based on device type, where consumer behaviors vary markedly between connected TVs, desktop devices and gaming consoles, complemented by mobile devices that further subdivide into smartphones and tablets. Desktop devices themselves are dissected into laptops and PCs, highlighting the importance of environment-specific engagement. Moreover, ad placement is a critical segmentation criterion, with mid-roll, post-roll and pre-roll formats offering varying degrees of audience attention and conversion potential. Lastly, industry verticals such as automotive, healthcare and retail-where retail is further studied across brick-and-mortar and e-commerce-reveal the strategic focus areas for advertisers. These layered segmentations illustrate that a one-size-fits-all model no longer applies, necessitating targeted strategies tailored to each unique segment.

Based on Advertising Type, market is studied across Display Ads, Interactive Video Ads, Search Ads, and Social Ads.

Based on Video Content Type, market is studied across Entertainment, Informative, and User-Generated.

Based on Device Type, market is studied across Connected TVs, Desktop Devices, Gaming Consoles, and Mobile Devices. The Desktop Devices is further studied across Laptops and PCs. The Mobile Devices is further studied across Smartphones and Tablets.

Based on Ad Placement, market is studied across Mid-Roll, Post-Roll, and Pre-Roll.

Based on Industry Verticals, market is studied across Automotive, Healthcare, and Retail. The Retail is further studied across Brick-And-Mortar and E-Commerce.

Regional Dynamics of Digital Video Advertising Markets

The digital video advertising market exhibits significant regional disparities that have a profound impact on strategic planning and implementation. In the Americas, robust digital infrastructure, high consumer engagement rates and a strong advertising ecosystem combine to create an environment where innovation flourishes. Market dynamics in this region are characterized by rapid adoption of interactive and personalized ad formats, which continue to drive growth while challenging conventional advertising tactics.

In the Europe, Middle East & Africa region, diverse regulatory landscapes and varying levels of economic maturity call for tailored approaches that respect local cultural preferences and compliance standards. Here, a balanced blend of traditional media influence and digital innovation supports an environment of steady, albeit cautiously progressive, growth. Meanwhile, the Asia-Pacific region stands out for its explosive growth potential driven by an expansive digital user base and a surge in mobile consumption. This region is witnessing a vibrant interplay of localized content, technology adoption and shifting consumer preferences that collectively redefine the competitive landscape.

Understanding these regional nuances is essential for global strategists aiming to harmonize diverse market approaches with local consumer behaviors. Each region presents unique challenges and opportunities, requiring marketers to be both adaptive and proactive in their strategy formulation and execution.

Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

Key Company Insights: Market Leaders and Innovative Players

A closer examination of the competitive landscape reveals an array of key players who are driving innovation and setting industry benchmarks. The market is home to technology giants and niche innovators alike, with established companies such as Adobe Inc. and Alphabet Inc. leveraging their deep analytical capabilities to optimize digital campaign strategies. Likewise, Amazon.com, Inc. and Amobee, Inc. are recognized for their pioneering approaches in blending commerce with interactive advertising, creating seamless digital experiences that resonate across diverse consumer demographics.

Other industry leaders such as Comcast Corporation and DEMO DUCK, INC. reflect the growing trend of integrating traditional media expertise with digital agility, while Digiligo and Facebook, Inc. provide insights into leveraging social connectivity for broad market reach. Collaborative efforts with FreeWheel Media, Inc. and Infillion showcase a commitment to harnessing data for predictive insights, and conglomerates like INTERPUBLIC GROUP OF COMPANIES push the boundaries of creative digital solutions. Companies such as LiveRamp Holdings, Inc., LYFE Marketing, and Magnite Inc. continue to refine programmatic ad buying and real-time data utilization to maximize impact.

Additionally, market participants such as PubMatic, Inc., Roku, Inc., and Samba TV, Inc. emphasize the importance of delivering cross-platform ad experiences. Simpli.fi Holdings, Inc., Sparkhouse LLC, Taboola, Inc., and The Trade Desk, Inc. further contribute to the ecosystem by pioneering purposeful ad placements; complemented by Tremor International Ltd., Verizon Media, and Viant Technology LLC, whose innovative outlook and technological foresight continue to disrupt traditional advertising paradigms.

The report delves into recent significant developments in the Digital Video Advertising Market, highlighting leading vendors and their innovative profiles. These include Adobe Inc., Alphabet Inc., Amazon.com, Inc., Amobee, Inc., Comcast Corporation, DEMO DUCK, INC., Digiligo, Facebook, Inc., FreeWheel Media, Inc., Infillion, INTERPUBLIC GROUP OF COMPANIES, LiveRamp Holdings, Inc., LYFE Marketing, Magnite Inc., PubMatic, Inc., Roku, Inc., Samba TV, Inc., Simpli.fi Holdings, Inc., Sparkhouse LLC, Taboola, Inc., The Trade Desk, Inc., Tremor International Ltd., Verizon Media, and Viant Technology LLC. Actionable Recommendations for Industry Leaders in Digital Advertising

A strategic approach is vital for industry leaders aiming to navigate the rapidly evolving digital video advertising landscape. Leaders must prioritize data integration, utilizing first- and third-party data to craft campaigns that are as personalized as they are efficient. Embracing advanced analytics and AI-driven tools can unearth critical insights from vast datasets, leading to more informed decisions and agile campaign adjustments.

It is imperative to invest in innovative technologies that bridge the gap between content creation and audience engagement. Streamlining creative processes through automation and leveraging predictive algorithms can optimize content delivery across all digital platforms. Furthermore, fostering collaboration between creative teams and data analysts can drive the development of campaigns that not only capture attention but also convert viewers into customers.

Industry leaders should also focus on dynamic segmentation strategies that align advertising efforts with consumer behavior patterns across varied media formats and devices. This entails an agile approach to platform-specific content, whether targeting connected TVs or mobile users, while ensuring that ad placements are optimized for viewer engagement. Strategic partnerships with tech innovators and media companies can further enhance campaign reach and effectiveness. Ultimately, a holistic strategy that integrates technology, creativity, and data analytics will empower brands to maintain a competitive edge in a continuously evolving digital environment.

Conclusion: Future Outlook and Strategic Considerations

The digital video advertising market stands at a pivotal crossroads, where rapid technological advancements and ever-evolving consumer behavior patterns demand a nuanced and forward-thinking approach. The industry has transformed from traditional, broadcast-focused advertising into a dynamic realm where data, creativity and technological agility converge to deliver highly personalized and effective marketing campaigns.

As detailed in the analysis, the market's intricate segmentation-encompassing various advertising types, content formats, devices, ad placements and industry verticals-underscores the need for a multi-layered strategy that can adapt to diverse consumer needs. Regional insights further emphasize that a one-size-fits-all approach is no longer viable; instead, tailored strategies that address local market dynamics are essential for success. Likewise, the competitive landscape is populated by a mix of stalwarts and innovators, each contributing to the overall dynamism of the market.

Looking ahead, industry players must continuously innovate, integrate emerging technologies and harness the power of deep data insights to stay ahead. The future of digital video advertising lies in flexibility, creativity and a relentless focus on user engagement, setting the stage for a market that is as challenging as it is promising.

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increased utilization of social media platforms for video content sharing and marketing
    • 5.1.1.2. Proliferation of over-the-top (OTT) platforms fueling demand for video advertisements
    • 5.1.1.3. Expansion of high-speed internet infrastructure enhancing video streaming and advertising
  • 5.1.2. Restraints
    • 5.1.2.1. Ad blocker proliferation reducing the effectiveness and reach of digital video advertisements
  • 5.1.3. Opportunities
    • 5.1.3.1. Incorporating interactive and shoppable video formats to boost viewer engagement and conversion rates
    • 5.1.3.2. Development of shoppable video ads enabling direct purchase options within advertising content
  • 5.1.4. Challenges
    • 5.1.4.1. Balancing data privacy concerns with targeted advertising effectiveness and personalization
• 5.2. Market Segmentation Analysis
  • 5.2.1. Advertising Type: Increasing preference for display ads due to their scalability easy integration into content-driven platforms
  • 5.2.2. Industry Verticals: Expanding adoption of digital video advertising in the automotive sector
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Digital Video Advertising Market, by Advertising Type

• 6.1. Introduction
• 6.2. Display Ads
• 6.3. Interactive Video Ads
• 6.4. Search Ads
• 6.5. Social Ads

7. Digital Video Advertising Market, by Video Content Type

• 7.1. Introduction
• 7.2. Entertainment
• 7.3. Informative
• 7.4. User-Generated

8. Digital Video Advertising Market, by Device Type

• 8.1. Introduction
• 8.2. Connected TVs
• 8.3. Desktop Devices
  • 8.3.1. Laptops
  • 8.3.2. PCs
• 8.4. Gaming Consoles
• 8.5. Mobile Devices
  • 8.5.1. Smartphones
  • 8.5.2. Tablets

9. Digital Video Advertising Market, by Ad Placement

• 9.1. Introduction
• 9.2. Mid-Roll
• 9.3. Post-Roll
• 9.4. Pre-Roll

10. Digital Video Advertising Market, by Industry Verticals

• 10.1. Introduction
• 10.2. Automotive
• 10.3. Healthcare
• 10.4. Retail
  • 10.4.1. Brick-And-Mortar
  • 10.4.2. E-Commerce

11. Americas Digital Video Advertising Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific Digital Video Advertising Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa Digital Video Advertising Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2024
• 14.2. FPNV Positioning Matrix, 2024
• 14.3. Competitive Scenario Analysis
  • 14.3.1. Mediaocean announces its USD 500 million acquisition of Innovid
  • 14.3.2. Brightcove's launches marketing insights introducing advanced video campaign measurement tools
  • 14.3.3. JW Player and Connatix merged to form JWP Connatix
• 14.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Adobe Inc.
• 2. Alphabet Inc.
• 3. Amazon.com, Inc.
• 4. Amobee, Inc.
• 5. Comcast Corporation
• 6. DEMO DUCK, INC.
• 7. Digiligo
• 8. Facebook, Inc.
• 9. FreeWheel Media, Inc.
• 10. Infillion
• 11. INTERPUBLIC GROUP OF COMPANIES
• 12. LiveRamp Holdings, Inc.
• 13. LYFE Marketing
• 14. Magnite Inc.
• 15. PubMatic, Inc.
• 16. Roku, Inc.
• 17. Samba TV, Inc.
• 18. Simpli.fi Holdings, Inc.
• 19. Sparkhouse LLC
• 20. Taboola, Inc.
• 21. The Trade Desk, Inc.
• 22. Tremor International Ltd.
• 23. Verizon Media
• 24. Viant Technology LLC