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市場調査レポート
商品コード
1717132
家庭外コーヒー市場:製品別、流通別、年齢層別-2025~2030年世界予測Out-of-home Coffee Market by Product, Distribution, Age Group - Global Forecast 2025-2030 |
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カスタマイズ可能
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家庭外コーヒー市場:製品別、流通別、年齢層別-2025~2030年世界予測 |
出版日: 2025年04月01日
発行: 360iResearch
ページ情報: 英文 190 Pages
納期: 即日から翌営業日
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家庭外コーヒー市場は、2023年には395億4,000万米ドルとなり、2024年には414億8,000万米ドル、CAGR 5.23%で成長し、2030年には565億3,000万米ドルに達すると予測されています。
主要市場の統計 | |
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基準年 2023年 | 395億4,000万米ドル |
推定年 2024年 | 414億8,000万米ドル |
予測年 2030年 | 565億3,000万米ドル |
CAGR(%) | 5.23% |
急速に進化する今日の飲料市場において、家庭外コーヒーセグメントは、革新性、風味、文化的ダイナミズムの道標となっています。本レポートでは、消費者の習慣、経験主導の消費、コーヒーショップの社会的雰囲気が重要な市場動向を形成している、家庭外で楽しむコーヒーの複雑な世界を探ることから始める。クラフト、技術、高品質飲料への根強い情熱が融合した産業の進化は、差別化された製品とユニークなサービス体験の重要性が高まっていることを強調しています。スペシャルティコーヒーや外出先でのコーヒー体験に対する世界の欲求が高まる中、これらの動向を理解することは、この競合情勢をナビゲートする専門家にとって極めて重要になります。
本分析では、家庭外コーヒーを再定義する要因を包括的に概要します。新たな消費者の嗜好、サステイナブルプラクティスの統合、利便性とパーソナライゼーションを促進するデジタルイノベーションの役割について掘り下げています。伝統と現代性が融合し、革新が伝統を補完し、一杯一杯のコーヒーが情熱と専門知識を物語るこの産業を、読者の皆様もぜひご堪能ください。
コーヒー体験の形を変える変革のシフト
近年、家庭外コーヒー市場を再定義する変革的な変化が起きています。技術の進歩、消費者のライフスタイルの進化、持続可能性への注目の高まりは、深遠かつ広範囲に及ぶ変化を促しています。デジタル注文システムと先進的決済ソリューションの融合は、オペレーションを合理化するだけでなく、コーヒーの旅における消費者の関心を高めています。さらに、エコフレンドリープラクティスがますます重視されるようになったことで、廃棄物の削減やエコフレンドリー生産の促進を目的とした取り組みの波に拍車がかかりました。
消費者がますます没入的で共同的なコーヒーの飲用体験を求めるようになっているため、文化動向も極めて重要な役割を果たしています。この変化は、サービスの質、雰囲気、製品の革新性が共存し、思い出に残るひとときを提供する体験型店舗の台頭に顕著に表れています。変貌する市場情勢は、独創的な提案と個別化されたサービスを通じて、進化する消費者の需要に絶えず適応する機敏な市場参入企業によってさらに特徴付けられます。この変化の時代において、消費者の期待に応えるには、先見性のあるアプローチが必要であり、あらゆるイノベーションがコーヒー愛好家の洗練された嗜好とライフスタイルに共鳴することを保証する必要があります。
深い市場セグメンテーションによる洞察
家庭外コーヒー市場のセグメンテーションは、消費者の行動と嗜好のきめ細かい理解を記載しています。市場をブラックコーヒー、カプチーノ、コールドブリュー、エスプレッソベース飲料、インスタントコーヒー、スペシャルティコーヒードリンクといった重要なカテゴリーに分解し、製品ベースの分析から調査を開始します。各カテゴリーは、風味の特徴や調理のスタイルを表しており、消費者の傾向に関する洞察を提供しています。これらのカテゴリーをさらに分析すると、コールド・ブリューが、フレーバー・コールド・ブリュー、アイス・コーヒー、ナイトロ・コールド・ブリューのようなバリエーションでどのように進化しているかが明らかになり、それぞれが現代の嗜好に合致しています。同様に、エスプレッソベースのセグメントは、ドッピオ、ラテ、マキアート、モカといった製品に見られる微妙な違いによって充実しており、インスタントコーヒーのカテゴリーは、濃縮液体コーヒーと粉末インスタントコーヒーの配合によって明確に特徴付けられます。アフォガートやアイリッシュコーヒーなど、贅沢な体験ができるスペシャルティコーヒー部門は、卓越した品質とユニークな風味の組み合わせを求める消費者のニーズの進化をさらに物語っています。
製品セグメンテーションにとどまらず、市場力学を捉える上で重要な役割を果たすのが流通チャネルです。市場の流通分析では、専用のコーヒーショップから、スピードと利便性が最優先されるクイックサービスレストラン、雰囲気と体験に重点を置くレストラン&バー、最後に、多忙なプロフェッショナルの毎日のコーヒー儀式に応える職場&オフィスまで、さまざまな場所を調査しています。これらのチャネルから得られた洞察は、地域による消費者の嗜好の重要性と、さまざまな環境と気分に左右される消費パターンに適合するサービス提供の戦略的統合を浮き彫りにしています。
これらの側面を補完するのが、年齢ベースのセグメンテーションの鋭い考察であり、多様な顧客グループ間の魅力的な動向を明らかにしています。消費者は、コーヒーの淹れ方の古典的なニュアンスを好む中高年層から、伝統的風味を好むシニア層、現代の動向を探求することに熱心な活気に満ちた技術に精通した層を代表する青年やヤングアダルト層まで幅広いです。この包括的なセグメンテーションの枠組みは、市場の複雑さを際立たせ、あらゆるコーヒー体験が、製品の複雑さ、流通戦略、世代間の嗜好の相乗効果によって調整されていることを示しています。
The Out-of-home Coffee Market was valued at USD 39.54 billion in 2023 and is projected to grow to USD 41.48 billion in 2024, with a CAGR of 5.23%, reaching USD 56.53 billion by 2030.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 39.54 billion |
Estimated Year [2024] | USD 41.48 billion |
Forecast Year [2030] | USD 56.53 billion |
CAGR (%) | 5.23% |
In today's fast-evolving beverage market, the out-of-home coffee segment represents a beacon of innovation, flavor, and cultural dynamism. This report opens by exploring the intricate world of coffee enjoyed outside the domestic sphere, where consumer habits, experience-driven consumption, and the social ambiance of coffee outlets converge to shape significant market trends. The industry's evolution, driven by a blend of craft, technology, and a deep-rooted passion for quality beverages, underscores the growing importance of differentiated products and unique service experiences. As the global appetite for specialty and on-the-go coffee experiences rises, understanding these trends becomes crucial for professionals navigating this competitive landscape.
This analysis provides a comprehensive overview of the factors redefining out-of-home coffee. We delve into emerging consumer preferences, the integration of sustainable practices, and the role of digital innovations that facilitate convenience and personalization. Readers are invited to explore an industry where tradition meets modernity, innovation complements heritage, and every cup of coffee tells a story of passion and expertise.
Transformative Shifts Reshaping the Coffee Experience
Recent years have witnessed transformative shifts that are redefining the out-of-home coffee market. Advances in technology, evolving consumer lifestyles, and a heightened focus on sustainability have propelled changes that are both profound and far-reaching. The convergence of digital ordering systems with advanced payment solutions has not only streamlined operations but also enhanced consumer engagement during their coffee journey. Moreover, an increasing emphasis on eco-friendly practices has spurred a wave of initiatives aimed at reducing waste and promoting environmentally conscious production.
Cultural trends have also played a pivotal role, as consumers increasingly seek immersive and communal coffee drinking experiences. This shift is evident in the rise of experiential outlets where service quality, ambiance, and product innovation coexist to offer a memorable moment. The transformative landscape is further characterized by agile market players who continually adapt to evolving consumer demands through creative offerings and personalized services. In this era of change, keeping pace with consumer expectations necessitates a forward-thinking approach, ensuring that every innovation resonates with the refined tastes and lifestyles of coffee enthusiasts.
Insights Driven by Deep Market Segmentation
The segmentation of the out-of-home coffee market offers a granular understanding of consumer behavior and preferences. The exploration begins with product-based analysis where the market is dissected into pivotal categories such as Black Coffee, Cappuccino, Cold Brews, Espresso Based beverages, Instant Coffee, and Specialty coffee drinks. Each category represents a distinct flavor profile and preparation style, providing insights into consumer inclinations. Further analysis within these categories reveals how Cold Brews are evolving with variations like Flavored Cold Brew, Iced Coffee, and Nitro Cold Brew, each aligning with modern tastes. Similarly, the Espresso Based segment is enriched by the nuanced differences found in offerings like Doppio, Latte, Macchiato, and Mocha, while the Instant Coffee category is distinctly characterized through Liquid Coffee Concentrates and Powdered Instant Coffee formulations. The Specialty segment, featuring indulgent experiences through Affogato and Irish Coffee, further illustrates the evolving consumer demand for exceptional quality and unique flavor combinations.
Beyond product segmentation, the distribution channels play a crucial role in capturing market dynamics. The market's distribution analysis explores venues ranging from dedicated Coffee Shops, Quick Service Restaurants where speed and convenience are paramount, to Restaurants & Bars that focus on ambiance and experience, and finally Workplaces & Offices that cater to the daily coffee rituals of busy professionals. Insights derived from these channels highlight the importance of localized consumer preference and the strategic integration of service delivery that fits a variety of settings and mood-driven consumption patterns.
Complementing these dimensions is an incisive look at age-based segmentation, which reveals fascinating trends among diverse customer groups. Consumers range from Middle-aged Adults and Older Adults who appreciate the classic nuances of coffee brewing, to Seniors with a penchant for traditional flavours, along with Teens and Young Adults who represent a vibrant, tech-savvy demographic eager to explore modern trends. This comprehensive segmentation framework underscores the market's complexity, illustrating that every coffee experience is tailored by a synergy of product intricacies, distribution strategies, and generational tastes.
Based on Product, market is studied across Black Coffee, Cappuccino, Cold Brews, Espresso Based, Instant Coffee, and Specialty. The Cold Brews is further studied across Flavored Cold Brew, Iced Coffee, and Nitro Cold Brew. The Espresso Based is further studied across Doppio, Latte, Macchiato, and Mocha. The Instant Coffee is further studied across Liquid Coffee Concentrates and Powdered Instant Coffee. The Specialty is further studied across Affogato and Irish Coffee.
Based on Distribution, market is studied across Coffee Shops, Quick Service Restaurants, Restaurants & Bars, and Workplaces & Offices.
Based on Age Group, market is studied across Middle-aged Adults, Older Adults, Seniors, Teens, and Young Adults.
Regional Dynamics Shaping the Global Coffee Terrain
The geographical mosaic of the out-of-home coffee market is as diverse as it is dynamic. Detailed regional insights reveal distinct trends, competitive landscapes, and consumer preferences across key areas. In the Americas, the market thrives on a vibrant mix of innovation and tradition, where established coffee cultures integrate seamlessly with modern service models. Emerging economies within the region are embracing these changes rapidly, thus setting new benchmarks for quality and service.
The region encompassing Europe, the Middle East, and Africa exhibits a rich tapestry of coffee traditions interwoven with contemporary consumer expectations. Here, the emphasis on heritage, artisanal preparation techniques, and the growing importance of experiential retail come together to create an environment where premium quality is paramount. Aligning cultural preservation with modern aesthetics, this region embodies the delicate balance of time-honored practices and innovative adaptations.
Across the Asia-Pacific, the coffee landscape is marked by a fusion of local traditions and international influences. A burgeoning middle class coupled with a rapid expansion of urban centers has catalyzed a unique evolution in coffee consumption, characterized by the proliferation of boutique outlets and modern coffee concepts. The region's dynamic consumer base is increasingly inclined towards fusion offerings, with global standards seamlessly blended with indigenous flavors and rituals.
Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.
Competitive Intelligence on Leading Coffee Brands
An analysis of key industry players reveals a rich competitive environment where tradition, innovation, and strategic branding play critical roles. Market leaders such as Amorino have successfully positioned themselves by marrying artisan craftsmanship with a visually engaging consumer experience. Angelina Paris and BOULANGERIES PAUL have built reputations that leverage a heritage of quality baked goods coupled with exquisite coffee offerings. Similarly, Brioche Doree blends its French roots with modern hospitality, while Cafe de Flore and Cafes Richard are renowned for their timeless appeal and sophisticated ambiance.
More contemporary champions, including Columbus Cafe & Co and Costa Coffee by a major beverage conglomerate, illustrate how global expansion and innovative product lines drive market penetration. The industry further features dynamic partnerships and collaborations endorsed by Inspire Brands, Inc. and La Croissanterie, which have carved significant niches in their respective markets. The refined taste and historical significance of establishments like Le Cafe Francais and Les Deux Magots continue to reverberate, adding a classic touch to an ever-evolving marketplace.
Not to be overlooked, Maison Kitsune infuses creative flair into its offerings, while major fast-food chains such as McDonald's Corporation have refined their coffee experience to deliver consistency and speed. Pret A Manger and Restaurant Brands International Inc. also contribute significant competitive momentum, ensuring a balance of convenience and quality. At the forefront stands Starbucks Corporation, whose global network and brand strength continue to set industry benchmarks while driving consumer expectations across diverse markets.
The report delves into recent significant developments in the Out-of-home Coffee Market, highlighting leading vendors and their innovative profiles. These include Amorino, Angelina Paris, BOULANGERIES PAUL, Brioche Doree, Cafe de Flore, Cafes Richard, Columbus Cafe & Co, Costa Coffee by Coca-Cola Company, Inspire Brands, Inc., La Croissanterie, Le Cafe Francais, Les Deux Magots, Maison Kitsune, McDonald's Corporation, Pret A Manger, Restaurant Brands International Inc., and Starbucks Corporation. Strategic Actionable Recommendations for Market Leaders
For industry leaders navigating the out-of-home coffee sector, the following actionable recommendations can guide strategic decision-making and ensure sustained market growth. Stakeholders should focus on continuous innovation by introducing novel flavors, brewing techniques, and service models that capture emerging consumer trends. Leveraging technology is key-implement digital platforms that streamline ordering, enhance customer engagement, and personalize the overall experience.
Investing in sustainability initiatives cannot be overemphasized; brands that adopt eco-friendly practices and responsible sourcing will not only resonate with environmentally conscious consumers but will also gain a competitive edge in an increasingly regulated market environment. Emphasizing human-centric service and creating immersive, community-focused coffee experiences should remain a priority. Integrating loyalty programs and interactive in-store events can boost brand engagement and customer retention.
Strategically diversifying distribution channels is essential. Explore non-traditional outlets such as co-working spaces and pop-up installations in high-traffic urban areas, allowing direct engagement with a broader consumer base while tailoring offerings to local preferences. This approach ensures that the brand remains agile and responsive to shifting marketplace dynamics. Finally, robust data analytics should inform every strategic move, as real-time insights enable prompt adaptations to consumer behavior and market conditions, solidifying a foundation for future growth.
Concluding Insights on a Dynamic Coffee Market
In summary, the out-of-home coffee market is undergoing an exciting period of transformation, fueled by technological advancements, shifting consumer demographics, and evolving global tastes. The interplay of diverse product offerings, multifaceted distribution channels, and dynamic regional trends paints a picture of a vibrant, competitive, and ever-adapting industry. With deep segmentation insights revealing detailed consumer preferences across a range of beverage types and demographics, industry players are well-positioned to harness these trends through innovation and customer-centric strategies.
The analysis underscores that success in this market transcends the quality of the coffee alone; it is equally about the experience, the environment, and the stories behind each cup. As companies continue to integrate technology, sustainability, and in-depth market intelligence into their strategies, they will be better prepared to meet tomorrow's challenges today. This comprehensive exploration reaffirms the potential for growth and innovation, emphasizing that the future of coffee is being crafted in every cafe and boardroom alike.