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市場調査レポート
商品コード
1677287
精密栄養市場:タイプ、食嗜好、技術、プラットフォーム、販売チャネル、用途、最終用途別- 世界予測2025-2030年Precision Nutrition Market by Type, Dietary Preference, Technology, Platforms, Sales Channel, Application, End-Use - Global Forecast 2025-2030 |
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精密栄養市場:タイプ、食嗜好、技術、プラットフォーム、販売チャネル、用途、最終用途別- 世界予測2025-2030年 |
出版日: 2025年03月09日
発行: 360iResearch
ページ情報: 英文 187 Pages
納期: 即日から翌営業日
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精密栄養市場は、2024年に72億9,000万米ドルと評価され、2025年には78億1,000万米ドル、CAGR 7.39%で成長し、2030年には111億9,000万米ドルに達すると予測されています。
主な市場の統計 | |
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基準年 2024 | 72億9,000万米ドル |
推定年 2025 | 78億1,000万米ドル |
予測年 2030 | 111億9,000万米ドル |
CAGR(%) | 7.39% |
栄養科学の飛躍的進歩、技術革新、消費者行動の変化に後押しされ、精密栄養学の状況は急速なペースで進化しています。今日の競合環境では、オーダーメイドの栄養ソリューションがどのように設計され、提供され、採用されているかを理解することが極めて重要です。本レポートではまず、パーソナライズされた食事プランが多様な市場や層でどのように受け入れられているかを深く掘り下げて分析します。科学的調査とデジタルヘルスプラットフォームの融合により、ブランドは個々の栄養ニーズを満たす高度にターゲット化された製品を作り出すことができるようになりました。この入門的な分析では、栄養分野におけるイノベーションを促進するために、先進的な手法を活用し、データ主導の洞察を統合することの重要性を強調しています。
基礎研究から市場投入可能なアプリケーションに至るまで、精密栄養市場は、製品開発からエンドユーザーエンゲージメントに至るまですべてに影響を与える変革を目の当たりにしています。産業界は、広範な栄養ソリューションから、体重管理から疾病予防まで幅広いニーズに対応する、より洗練された個別化製品へと徐々にシフトしています。この進化するパラダイムに伴い、利害関係者は市場動向、技術的破壊、競合力学を戦略的思考で考慮し、変動する市場環境において革新的かつ弾力的な製品を提供し続けることが求められています。
精密栄養市場の変革
精密栄養における最近の動向は、消費者の期待と業界の慣行の両方における劇的な変化を反映しています。従来の画一的な栄養プログラムは、データ分析と技術の進歩を活用した高度に個別化されたアプローチに急速に取って代わられつつあります。ゲノミクス、メタボロミクス、その他の高度な分析技術における革新は、健康情報の取得と解釈の方法を再定義しました。このシフトはまた、消費者の意識の高まりにも影響されており、個々の健康ニーズや食事の嗜好に対応した製品に対する需要に拍車をかけています。
さらに、業界各社は、モバイル・アプリケーション、オンライン・ポータル、ウェアラブル・デバイスを統合したデジタル・プラットフォームへの投資を増やしています。これらの没入型プラットフォームは、リアルタイムの追跡とカスタマイズされた食事推奨を提供します。従来のオフライン・ネットワークに加え、オンライン・エンゲージメントへの大きな軸足を持つ販売チャネルの近代化は、製品のマーケティング・販売方法だけでなく、消費方法においても、より広範な変革が起きていることを示しています。このような変革的シフトを利用することで、企業は製品の革新、業務効率、顧客エンゲージメントを効果的に再定義し、市場における品質とパーソナライゼーションの新たなベンチマークを設定しています。
多角的なセグメンテーションに関する主要な洞察
市場セグメンテーションを詳細に検討することで、精密栄養市場の成長と多様化を促進する様々な要因について詳細な見解が得られます。タイプに基づくセグメンテーションを検討すると、市場が機能性食品、スナックと飲食品、サプリメントにわたって調査されていることが明らかになります。機能性食品の中では、アミノ酸ベースの製品、オメガ3強化オプション、プロバイオティクスなどのサブカテゴリーが深く分析されています。同様にサプリメントも、多様な栄養ニーズと消費者の注目分野を反映して、アミノ酸、ミネラル、タンパク質、ビタミンにさらに細分化されています。
セグメンテーション分析は、グルテンフリー、ケト、オーガニック、パレオ、ビーガン、ベジタリアンのライフスタイルの動向を通して鋭く観察される、食生活の嗜好を組み入れることにまで及ぶ。このアプローチは、進化する消費者の食事パターンと、特定の食事に合わせた食品に対する需要の高まりに迫る窓を提供します。技術面では、ゲノミクス、メタボロミクス、マイクロバイオーム分析、プロテオミクス、トランスクリプトミクスの導入が製品開発に変革をもたらし、栄養推奨の精度を高めています。モバイルアプリ、オンラインポータル、ウェアラブルデバイスの進歩により、デジタルプラットフォームによる市場の適応能力が強化され、ユーザーエンゲージメントが向上しています。
販売チャネルのセグメンテーションをさらに掘り下げると、オフライン・チャネルとオンライン・チャネルの二重の枠組みが明らかになります。オフライン戦略は薬局、専門店、スーパーマーケットやハイパーマーケットなどのチャネルを通じて検討され、オンライン戦略はブランドのウェブサイトやeコマース・プラットフォームを通じて精査されます。さらに、市場は用途に基づいて細分化され、疾病管理、健康とウェルネス、免疫サポート、体重管理などの必須分野をカバーしています。最終用途では、さらに臨床栄養、老人栄養、幼児栄養、ペット栄養、スポーツ栄養が含まれます。この包括的なセグメンテーションの洞察は、各セグメントにおけるビジネスチャンスを明らかにするだけでなく、消費者の需要に合わせたマーケティング戦略や製品革新戦略の必要性を強調しています。
The Precision Nutrition Market was valued at USD 7.29 billion in 2024 and is projected to grow to USD 7.81 billion in 2025, with a CAGR of 7.39%, reaching USD 11.19 billion by 2030.
KEY MARKET STATISTICS | |
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Base Year [2024] | USD 7.29 billion |
Estimated Year [2025] | USD 7.81 billion |
Forecast Year [2030] | USD 11.19 billion |
CAGR (%) | 7.39% |
The landscape of precision nutrition is evolving at a rapid pace, fueled by breakthroughs in nutrition science, technological innovations, and changing consumer behaviors. In today's competitive environment, understanding how tailored nutrition solutions are designed, delivered, and adopted is crucial. This report begins by setting the stage for a deep-dive analysis into how personalized dietary plans are being embraced across diverse markets and demographics. The convergence of scientific research with digital health platforms has enabled brands to create highly targeted products that meet individual nutritional needs. This introductory analysis highlights the importance of leveraging advanced methodologies and integrating data-driven insights to fuel innovation in the nutrition sector.
Spanning from fundamental research to market-ready applications, the precision nutrition market is witnessing a transformation that impacts everything from product development to end-user engagement. Industries are gradually shifting from broad nutritional solutions to more refined, personalized offerings that address a spectrum of needs from weight management to disease prevention. With this evolving paradigm, stakeholders are urged to consider market trends, technological disruptions, and competitive dynamics with a strategic mindset, ensuring that their offerings remain both innovative and resilient in a fluctuating market environment.
Transformative Shifts in the Precision Nutrition Landscape
Recent trends in precision nutrition reflect a dramatic shift in both consumer expectations and industry practices. Traditional one-size-fits-all nutritional programs are quickly being replaced by highly personalized approaches that leverage data analytics and technological advancements. Innovations in genomics, metabolomics, and other advanced analytical techniques have redefined how health information is obtained and interpreted. The shift has also been influenced by growing consumer awareness, which has spurred demand for products that accommodate individual health needs and dietary preferences.
Furthermore, industry players are increasingly investing in digital platforms that integrate mobile applications, online portals, and wearable devices. These immersive platforms offer real-time tracking and customized dietary recommendations. The modernization of sales channels, with a significant pivot towards online engagement alongside traditional offline networks, underlines a broader transformation not only in how products are marketed and sold but also in how they are consumed. As companies harness these transformative shifts, they are effectively redefining product innovation, operational efficiency, and customer engagement, thereby setting new benchmarks for quality and personalization in the market.
Key Segmentation Insights Across Multiple Dimensions
A granulated review of market segmentation offers an intricate view of the various factors fueling the growth and diversification of the precision nutrition market. When examining the segmentation based on type, it becomes evident that the market is studied across functional foods, snacks and beverages, and supplements. Within functional foods, deep analysis explores subcategories such as amino acid-based products, omega-3 enriched options, and probiotics. Similarly, supplements are dissected further into amino acids, minerals, proteins, and vitamins, which reflect the diverse nutritional needs and consumer focus areas.
The segmentation analysis extends further to incorporate dietary preference, which is keenly observed through trends in gluten-free, keto, organic, paleo, vegan, and vegetarian lifestyles. This approach provides a window into evolving consumer eating patterns and the increased demand for foods tailored to specific diets. On the technological front, the incorporation of genomics, metabolomics, microbiome analysis, proteomics, and transcriptomics is transforming product development and elevating the precision of nutritional recommendations. The market's ability to adapt through digital platforms is reinforced by advancements in mobile apps, online portals, and wearable devices that offer enhanced user engagement.
Delving deeper, the sales channel segmentation reveals a dual framework of offline and online channels. Offline strategies are examined through channels like pharmacies, specialty stores, and supermarkets and hypermarkets, while online strategies are scrutinized through brand websites and e-commerce platforms. Additionally, the market is segmented based on application, covering essential areas such as disease management, health and wellness, immune support, and weight management. For end-use, the segmentation further encompasses clinical nutrition, geriatric nutrition, infant nutrition, pet nutrition, and sports nutrition. This comprehensive segmentation insight not only maps out opportunities across segments but also underscores the need for tailored marketing and product innovation strategies that align with consumer demands.
Based on Type, market is studied across Functional Foods, Snacks & Beverages, and Supplements. The Functional Foods is further studied across Amino Acid-Based, Omega-3 Enriched, and Probiotics. The Supplements is further studied across Amino Acids, Minerals, Proteins, and Vitamins.
Based on Dietary Preference, market is studied across Gluten-Free, Keto, Organic, Paleo, Vegan, and Vegetarian.
Based on Technology, market is studied across Genomics, Metabolomics, Microbiome Analysis, Proteomics, and Transcriptomics.
Based on Platforms, market is studied across Mobile Apps, Online Portals, and Wearable Devices.
Based on Sales Channel, market is studied across Offline and Online. The Offline is further studied across Pharmacies, Specialty Stores, and Supermarkets & Hypermarkets. The Online is further studied across Brand Websites and E-Commerce Platforms.
Based on Application, market is studied across Disease Management, Health & Wellness, Immune Support, and Weight Management.
Based on End-Use, market is studied across Clinical Nutrition, Geriatric Nutrition, Infant Nutrition, Pet Nutrition, and Sports Nutrition.
Key Regional Insights in a Global Context
Geographical segmentation provides a nuanced perspective on how regional dynamics shape the adoption and growth of precision nutrition solutions. In the Americas, a robust market driven by rapidly evolving healthcare frameworks, proactive consumer engagement, and a strong emphasis on innovation is emerging as a significant driver. Meanwhile, in Europe, the Middle East, and Africa, shifting regulatory environments coupled with increasing health awareness are catalyzing the transition from conventional to personalized nutrition solutions. The integration of advanced technologies and localized product offerings is critical in navigating these diverse markets.
Across the Asia-Pacific region, rapid urbanization and a growing middle-class population are combining to drive demand for nutritional products that align with modern lifestyles. Regional differences in dietary habits and regulatory norms further require a strategic approach that is sensitive to local preferences. An interplay of traditional diets with modern nutritional science provides fertile ground for innovations that cater to both modern consumers and those holding fast to traditional culinary practices. In summary, regional insights underscore the importance of a localized yet integrated strategy that respects cultural nuances while promoting universally beneficial nutritional innovations.
Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.
Key Companies Shaping the Future of Precision Nutrition
The competitive landscape in precision nutrition is punctuated by the presence of industry-leading companies that continue to redefine consumer health and nutritional strategies. Noteworthy players such as Amway International Inc. and Elysium Health have been at the forefront of developing innovative nutritional products that address a variety of health needs. Similarly, companies like GenoPalate Inc. and Glanbia PLC have made significant strides by investing in scientific research that informs highly personalized nutritional solutions. The push towards ethical, evidence-driven product developments has also seen Herbalife Ltd. and HOOW FOODS PTE. LTD position themselves strategically in this evolving market.
Further bolstering the competitive narrative, Jefo Nutrition Inc. and Nestle S.A. have demonstrated a strong commitment to leveraging technology and consumer insights to drive personalized nutrition goals. Organizations including Nuritas Ltd., Nutrigenomix Inc., and Nutrino Health are ushering in a new era of data-driven dietary planning, while Precision Nutrition Inc. and Prenetics have honed their expertise in integrating advanced nutritional science with consumer-centric product lines. In addition, brands like Pure Encapsulations, LLC, Swiss Food & Nutrition Valley, Thorne Research Inc., Viome Life Sciences, Inc., and WellnessFX are pioneering refined approaches that exploit the synergistic benefits of science and technology. These enterprises collectively exemplify the dynamic interplay between research innovation, product diversification, and strategic market execution that is critical to sustaining long-term growth in the precision nutrition arena.
The report delves into recent significant developments in the Precision Nutrition Market, highlighting leading vendors and their innovative profiles. These include Amway International Inc., Elysium Health, GenoPalate Inc, Glanbia PLC, Herbalife Ltd, HOOW FOODS PTE. LTD, Jefo Nutrition Inc., Nestle S.A., Nuritas Ltd., Nutrigenomix Inc., Nutrino Health, Precision Nutrition Inc., Prenetics, Pure Encapsulations, LLC, Swiss Food & Nutrition Valley, Thorne Research Inc., Viome Life Sciences, Inc., and WellnessFX. Actionable Recommendations for Market Leaders
Industry leaders seeking to capitalize on the burgeoning opportunities in precision nutrition must adopt a multifaceted strategy that is both innovative and adaptable. A primary recommendation is to invest in research and development that combines advancements in omics technologies with practical nutritional science. Embracing data analytics and leveraging real-time digital insights can drive the formulation of highly tailored nutritional products that meet individual consumer needs.
Leaders should also focus on enhancing digital infrastructure by integrating mobile apps, online portals, and wearable devices into their offerings. These tools not only create a seamless user experience but also collect valuable data that can be used to further refine personalized solutions. Modernizing sales channels through a balanced approach that fuses traditional offline networks like pharmacies, specialty stores, and supermarket chains with robust online sales via brand websites and e-commerce platforms is essential for reaching diverse consumer segments. Additionally, tailoring products to address a range of applications-from disease management to overall health and wellness-provides a significant competitive edge.
It is also imperative to adopt agile marketing strategies that are sensitive to regional and demographic differences. Companies must develop localized product portfolios that resonate with varied dietary preferences and nutritional requirements. Finally, nurturing partnerships with technology innovators, health practitioners, and research institutions can further enhance the value proposition, ensuring sustainable growth and long-term leadership in an increasingly competitive market.
Conclusion: Integrating Innovation and Personalization in Nutrition
In conclusion, the precision nutrition market represents a dynamic and rapidly evolving sector, driven by scientific innovations, digital transformation, and diversified consumer demands. The comprehensive analysis underscores that the integration of advanced omics technologies with strategic market segmentation is fundamentally reshaping product development and consumer engagement. Companies that successfully blend technological prowess with scientific rigor are poised to establish themselves as key players in addressing the growing demands for personalized nutritional solutions.
The evolving interplay between advanced research, tailored product offerings, and a globally dispersed consumer base highlights an industry ripe with opportunities. Enterprises that focus on strategic investments, agile marketing, and diversified channels are likely to thrive in this competitive environment. Ultimately, the future of precision nutrition lies in the ability to continuously innovate and adapt, ensuring that every consumer receives nutritive insights that are as individualized as they are effective.