拡張現実ナビゲーション市場：オファリング、タイプ、アプリケーション、エンドユーザー別-2025-2030年世界予測

拡張現実ナビゲーション市場は、2023年に18億1,000万米ドルと評価され、2024年には24億3,000万米ドル、CAGR 37.33%で成長し、2030年には167億米ドルに達すると予測されています。

拡張現実ナビゲーションは、デジタルの洞察力を物理的世界と統合することで、個人や組織が周囲と対話する方法に革命を起こしつつあります。本レポートでは、新たな技術、高度なデータ統合戦略、ナビゲーションシステムの全体的な進化を掘り下げ、現在の動向と業界の将来の方向性について綿密な分析を示しています。

近年のAR技術の急速な加速は、処理能力、センシング、モバイルデバイスのユビキタスな存在の技術的進歩によるところが大きいです。これらの開発が融合することで、ダイナミックで高度にインタラクティブなナビゲーション・ソリューションへの道が開かれ、自動車から教育まで幅広い産業に変革をもたらしつつあります。この包括的な調査では、市場の複雑な階層を探索し、業界の多面的な側面から得られた確かで実用的な洞察を共有します。

本レポートでは、ARナビゲーションの急速な普及の背景にある原動力、ARナビゲーションの展開で直面する課題、イノベーターと既存プレーヤーが同様に利用できる戦略的機会について、利害関係者が学ぶことができます。先進的な手法を採用し、最新の技術革新を活用することで、企業は業務効率を高め、ユーザー体験を向上させ、最終的にこの急速に進化する市場で競合優位性を生み出すことができます。

拡張現実ナビゲーションを形作る変革的変化

技術革新は拡張現実ナビゲーションの分野に大きな変化をもたらし、さまざまな業種における技術の導入方法にシフトをもたらしました。従来のナビゲーション・システムと新しいナビゲーション・システムの両方に強固なAR機能が統合されたことで、市場の境界が再定義され、没入感のあるユーザー体験のための新しいパラダイムが確立されました。

機械学習、センサーフュージョン、リアルタイムデータ解析の進歩は、高精度でコンテキストを認識した環境を可能にすることで、ナビゲーションシステムを再構築しています。こうした変革的なシフトは、ナビゲーション・ツールの基本的な機能を変化させるだけでなく、新たなビジネス・モデルや収益源の波をも刺激しています。ARナビゲーション・ソリューションがデジタル領域と物理領域のギャップを埋め、ユーザーに前例のない業務風景の可視性を提供することで、業界は業務能力の向上を目の当たりにしています。

並行して、投資の増加、クラウドベースのサービスの採用、モノのインターネット（IoT）機能の統合が、こうしたシフトをさらに加速させています。継続的なイノベーションと技術リーダー間のコラボレーションを通じて、業界は、空間コンピューティングとコンテクスチュアルデータがユーザーエンゲージメントとビジネス成果の両方を促進するエコシステムに向かって進んでいます。拡張現実ナビゲーションの進化は、ユビキタス化とシームレスな統合への明確な傾向によって特徴付けられ、テクノロジーが旅のあらゆるステップを真に補強する状況を育んでいます。

拡張現実ナビゲーションの主なセグメンテーション洞察

市場セグメンテーションを深く掘り下げると、拡張現実ナビゲーション業界を定義する微妙な層が明らかになります。市場を製品に基づいて分析すると、エコシステムはハードウェアとソフトウェアのセグメントに分かれることがわかる。ハードウェア分野は、さらに複雑な設計のヘッドマウントディスプレイとモバイル機器に分かれ、触覚的なユーザー体験を促進します。対照的に、ソフトウェア・セグメントは、洗練されたAR（拡張現実）プラットフォームとナビゲーションAPIに分解され、開発者はオーダーメイドのソリューションを作ることができます。

タイプに基づくセグメンテーションでは、ショッピングモールや企業キャンパスなどの環境に対応する屋内ナビゲーション・ソリューションと、開けた場所や過酷な屋外環境で優れた性能を発揮する屋外ナビゲーション・システムが区別されます。アプリケーションに基づく分野別分析では、資産追跡やリアルタイムの位置データ管理から、リバースジオコーディングやダイナミックルーティング・ナビゲーションソリューションまで、多様な使用事例が明らかになりました。さらに、エンドユーザーセグメンテーションは、自動車・運輸、教育・訓練、不動産、小売・接客など、多様な業界にまたがっていることが明らかになりました。自動車・輸送分野では、商用車と乗用車の両方のソリューションの観点から市場を分析し、教育・訓練分野では、EdTechプラットフォームとともに企業の学習環境のニーズに特化したアプローチを採用しています。不動産アプリケーションでは、物件のウォークスルーとバーチャルステージングの両方に重点が置かれ、小売とホスピタリティの分析では、レストランやショッピングモールでの体験の向上に重点が置かれています。

これらの洞察は、各セグメンテーションが全体的な状況をどのように支えているかを示す明確なスナップショットを提供し、市場が複雑にセグメント化されているにもかかわらず、イノベーションとユーザーエンゲージメントの強化に向けた共通の推進力によって統一されていることを示しています。このセグメンテーション戦略は、市場のさまざまな需要に合わせたソリューションを可能にするだけでなく、拡張現実ナビゲーションの分野で的を絞った投資や戦略的提携の舞台を整えるものでもあります。

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • スマートフォンの普及率の高まりと効率的なナビゲーション支援の需要
    • 自動車業界では安全性と全体的な運転体験を向上させるためにARの統合が進んでいます
  • 抑制要因
    • 開発コストが高く、データの収集と使用に関連する潜在的なプライバシー問題
  • 機会
    • 観光分野におけるARベースのナビゲーションの導入が進む
    • AR技術の進歩により、ユーザーフレンドリーなインターフェースと正確なリアルタイムデータ更新が実現
  • 課題
    • ARナビゲーションツールの多様なデバイスやオペレーティングシステムとの互換性の問題
• 市場セグメンテーション分析
  • アプリケーション：さまざまなセクターでの資産追跡にARナビゲーションが広く採用されています
  • 提供内容：没入型体験によるヘッドマウントディスプレイ（HMD）の利用率の向上
  • タイプ：さまざまな地形や気象条件でのナビゲーションに不可欠な動的なリアルタイム更新を提供する屋外ナビゲーション用のARの使用が急増しています。
  • エンドユーザー産業：自動車および輸送業界全体でARナビゲーションの適用を拡大
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社会
  • 技術的
  • 法律上
  • 環境

第6章 拡張現実ナビゲーション市場：提供別

• ハードウェア
  • ヘッドマウントディスプレイ
  • モバイルデバイス
• ソフトウェア
  • 拡張現実プラットフォーム
  • ナビゲーションAPI

第7章 拡張現実ナビゲーション市場：タイプ別

• 屋内ナビゲーション
• 屋外ナビゲーション

第8章 拡張現実ナビゲーション市場：用途別

• 資産追跡
• リアルタイム位置データ管理
• 逆ジオコーディング
• ルーティングとナビゲーション

第9章 拡張現実ナビゲーション市場：エンドユーザー別

• 自動車・輸送
  • 商用車
  • 乗用車
• 教育とトレーニング
  • 企業学習
  • EdTechプラットフォーム
• 不動産
  • 物件ウォークスルー
  • バーチャルステージング
• 小売・ホスピタリティ
  • レストラン
  • ショッピングモール

第10章 南北アメリカの拡張現実ナビゲーション市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第11章 アジア太平洋地域の拡張現実ナビゲーション市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第12章 欧州・中東・アフリカの拡張現実ナビゲーション市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第13章 競合情勢

• 市場シェア分析, 2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• 22 Miles, Inc.
• Apple Inc.
• ARway Corporation
• Blippar Group Limited
• Environmental Systems Research Institute, Inc.
• Furuno Electric Co., Ltd.
• Google LLC by Alphabet Inc.
• HERE Technologies
• Hyper
• IndoorAtlas Ltd.
• Insider Navigation Inc.
• Kudan
• Mapbox, Inc.
• Microsoft Corporation
• Navigine Corporation
• NavVis GmbH
• Neusoft Corporation
• Niantic, Inc.
• PlugXR, Inc.
• Qualcomm Technologies, Inc.
• Resonai Inc.
• SITUM TECHNOLOGIES, S.L.
• Sony Group Corporation
• Sygic A.S.
• Treedis
• VEO Sp z o.o.
• ViewAR GmbH
• Vuzix Corporation
• WayRay AG
• Wemap SAS
• Wikitude GmbH
• Wipro Limited
• Wiser Marine Technologies Ltd.

LIST OF FIGURES

• FIGURE 1. AUGMENTED REALITY NAVIGATION MARKET MULTI-CURRENCY
• FIGURE 2. AUGMENTED REALITY NAVIGATION MARKET MULTI-LANGUAGE
• FIGURE 3. AUGMENTED REALITY NAVIGATION MARKET RESEARCH PROCESS
• FIGURE 4. AUGMENTED REALITY NAVIGATION MARKET SIZE, 2023 VS 2030
• FIGURE 5. GLOBAL AUGMENTED REALITY NAVIGATION MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 6. GLOBAL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 7. GLOBAL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY OFFERING, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY OFFERING, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. GLOBAL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
• FIGURE 13. GLOBAL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. GLOBAL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY END-USERS, 2023 VS 2030 (%)
• FIGURE 15. GLOBAL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY END-USERS, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. AMERICAS AUGMENTED REALITY NAVIGATION MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. AMERICAS AUGMENTED REALITY NAVIGATION MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. UNITED STATES AUGMENTED REALITY NAVIGATION MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 19. UNITED STATES AUGMENTED REALITY NAVIGATION MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. ASIA-PACIFIC AUGMENTED REALITY NAVIGATION MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 21. ASIA-PACIFIC AUGMENTED REALITY NAVIGATION MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 22. EUROPE, MIDDLE EAST & AFRICA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 23. EUROPE, MIDDLE EAST & AFRICA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 24. AUGMENTED REALITY NAVIGATION MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 25. AUGMENTED REALITY NAVIGATION MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. AUGMENTED REALITY NAVIGATION MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL AUGMENTED REALITY NAVIGATION MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. AUGMENTED REALITY NAVIGATION MARKET DYNAMICS
• TABLE 7. GLOBAL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY HARDWARE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY HEAD-MOUNTED DISPLAYS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY MOBILE DEVICES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY HARDWARE, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY SOFTWARE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY AUGMENTED REALITY PLATFORMS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY NAVIGATION APIS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY INDOOR NAVIGATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY OUTDOOR NAVIGATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY ASSET TRACKING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY REAL-TIME LOCATION DATA MANAGEMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY REVERSE GEOCODING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY ROUTING & NAVIGATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 24. GLOBAL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 25. GLOBAL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 26. GLOBAL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY COMMERCIAL VEHICLES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 27. GLOBAL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY PASSENGER VEHICLES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 28. GLOBAL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, 2018-2030 (USD MILLION)
• TABLE 29. GLOBAL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY EDUCATION & TRAINING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 30. GLOBAL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY CORPORATE LEARNING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 31. GLOBAL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY EDTECH PLATFORMS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 32. GLOBAL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY EDUCATION & TRAINING, 2018-2030 (USD MILLION)
• TABLE 33. GLOBAL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY REAL ESTATE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 34. GLOBAL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY PROPERTY WALKTHROUGHS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 35. GLOBAL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY VIRTUAL STAGING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 36. GLOBAL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY REAL ESTATE, 2018-2030 (USD MILLION)
• TABLE 37. GLOBAL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY RETAIL & HOSPITALITY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 38. GLOBAL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY RESTAURANTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 39. GLOBAL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY SHOPPING MALLS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 40. GLOBAL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY RETAIL & HOSPITALITY, 2018-2030 (USD MILLION)
• TABLE 41. AMERICAS AUGMENTED REALITY NAVIGATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 42. AMERICAS AUGMENTED REALITY NAVIGATION MARKET SIZE, BY HARDWARE, 2018-2030 (USD MILLION)
• TABLE 43. AMERICAS AUGMENTED REALITY NAVIGATION MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 44. AMERICAS AUGMENTED REALITY NAVIGATION MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 45. AMERICAS AUGMENTED REALITY NAVIGATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 46. AMERICAS AUGMENTED REALITY NAVIGATION MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 47. AMERICAS AUGMENTED REALITY NAVIGATION MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, 2018-2030 (USD MILLION)
• TABLE 48. AMERICAS AUGMENTED REALITY NAVIGATION MARKET SIZE, BY EDUCATION & TRAINING, 2018-2030 (USD MILLION)
• TABLE 49. AMERICAS AUGMENTED REALITY NAVIGATION MARKET SIZE, BY REAL ESTATE, 2018-2030 (USD MILLION)
• TABLE 50. AMERICAS AUGMENTED REALITY NAVIGATION MARKET SIZE, BY RETAIL & HOSPITALITY, 2018-2030 (USD MILLION)
• TABLE 51. AMERICAS AUGMENTED REALITY NAVIGATION MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 52. ARGENTINA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 53. ARGENTINA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY HARDWARE, 2018-2030 (USD MILLION)
• TABLE 54. ARGENTINA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 55. ARGENTINA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 56. ARGENTINA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 57. ARGENTINA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 58. ARGENTINA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, 2018-2030 (USD MILLION)
• TABLE 59. ARGENTINA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY EDUCATION & TRAINING, 2018-2030 (USD MILLION)
• TABLE 60. ARGENTINA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY REAL ESTATE, 2018-2030 (USD MILLION)
• TABLE 61. ARGENTINA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY RETAIL & HOSPITALITY, 2018-2030 (USD MILLION)
• TABLE 62. BRAZIL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 63. BRAZIL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY HARDWARE, 2018-2030 (USD MILLION)
• TABLE 64. BRAZIL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 65. BRAZIL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 66. BRAZIL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 67. BRAZIL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 68. BRAZIL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, 2018-2030 (USD MILLION)
• TABLE 69. BRAZIL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY EDUCATION & TRAINING, 2018-2030 (USD MILLION)
• TABLE 70. BRAZIL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY REAL ESTATE, 2018-2030 (USD MILLION)
• TABLE 71. BRAZIL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY RETAIL & HOSPITALITY, 2018-2030 (USD MILLION)
• TABLE 72. CANADA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 73. CANADA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY HARDWARE, 2018-2030 (USD MILLION)
• TABLE 74. CANADA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 75. CANADA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 76. CANADA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 77. CANADA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 78. CANADA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, 2018-2030 (USD MILLION)
• TABLE 79. CANADA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY EDUCATION & TRAINING, 2018-2030 (USD MILLION)
• TABLE 80. CANADA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY REAL ESTATE, 2018-2030 (USD MILLION)
• TABLE 81. CANADA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY RETAIL & HOSPITALITY, 2018-2030 (USD MILLION)
• TABLE 82. MEXICO AUGMENTED REALITY NAVIGATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 83. MEXICO AUGMENTED REALITY NAVIGATION MARKET SIZE, BY HARDWARE, 2018-2030 (USD MILLION)
• TABLE 84. MEXICO AUGMENTED REALITY NAVIGATION MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 85. MEXICO AUGMENTED REALITY NAVIGATION MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 86. MEXICO AUGMENTED REALITY NAVIGATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 87. MEXICO AUGMENTED REALITY NAVIGATION MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 88. MEXICO AUGMENTED REALITY NAVIGATION MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, 2018-2030 (USD MILLION)
• TABLE 89. MEXICO AUGMENTED REALITY NAVIGATION MARKET SIZE, BY EDUCATION & TRAINING, 2018-2030 (USD MILLION)
• TABLE 90. MEXICO AUGMENTED REALITY NAVIGATION MARKET SIZE, BY REAL ESTATE, 2018-2030 (USD MILLION)
• TABLE 91. MEXICO AUGMENTED REALITY NAVIGATION MARKET SIZE, BY RETAIL & HOSPITALITY, 2018-2030 (USD MILLION)
• TABLE 92. UNITED STATES AUGMENTED REALITY NAVIGATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 93. UNITED STATES AUGMENTED REALITY NAVIGATION MARKET SIZE, BY HARDWARE, 2018-2030 (USD MILLION)
• TABLE 94. UNITED STATES AUGMENTED REALITY NAVIGATION MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 95. UNITED STATES AUGMENTED REALITY NAVIGATION MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 96. UNITED STATES AUGMENTED REALITY NAVIGATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 97. UNITED STATES AUGMENTED REALITY NAVIGATION MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 98. UNITED STATES AUGMENTED REALITY NAVIGATION MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, 2018-2030 (USD MILLION)
• TABLE 99. UNITED STATES AUGMENTED REALITY NAVIGATION MARKET SIZE, BY EDUCATION & TRAINING, 2018-2030 (USD MILLION)
• TABLE 100. UNITED STATES AUGMENTED REALITY NAVIGATION MARKET SIZE, BY REAL ESTATE, 2018-2030 (USD MILLION)
• TABLE 101. UNITED STATES AUGMENTED REALITY NAVIGATION MARKET SIZE, BY RETAIL & HOSPITALITY, 2018-2030 (USD MILLION)
• TABLE 102. UNITED STATES AUGMENTED REALITY NAVIGATION MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 103. ASIA-PACIFIC AUGMENTED REALITY NAVIGATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 104. ASIA-PACIFIC AUGMENTED REALITY NAVIGATION MARKET SIZE, BY HARDWARE, 2018-2030 (USD MILLION)
• TABLE 105. ASIA-PACIFIC AUGMENTED REALITY NAVIGATION MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 106. ASIA-PACIFIC AUGMENTED REALITY NAVIGATION MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 107. ASIA-PACIFIC AUGMENTED REALITY NAVIGATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 108. ASIA-PACIFIC AUGMENTED REALITY NAVIGATION MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 109. ASIA-PACIFIC AUGMENTED REALITY NAVIGATION MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, 2018-2030 (USD MILLION)
• TABLE 110. ASIA-PACIFIC AUGMENTED REALITY NAVIGATION MARKET SIZE, BY EDUCATION & TRAINING, 2018-2030 (USD MILLION)
• TABLE 111. ASIA-PACIFIC AUGMENTED REALITY NAVIGATION MARKET SIZE, BY REAL ESTATE, 2018-2030 (USD MILLION)
• TABLE 112. ASIA-PACIFIC AUGMENTED REALITY NAVIGATION MARKET SIZE, BY RETAIL & HOSPITALITY, 2018-2030 (USD MILLION)
• TABLE 113. ASIA-PACIFIC AUGMENTED REALITY NAVIGATION MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 114. AUSTRALIA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 115. AUSTRALIA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY HARDWARE, 2018-2030 (USD MILLION)
• TABLE 116. AUSTRALIA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 117. AUSTRALIA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 118. AUSTRALIA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 119. AUSTRALIA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 120. AUSTRALIA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, 2018-2030 (USD MILLION)
• TABLE 121. AUSTRALIA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY EDUCATION & TRAINING, 2018-2030 (USD MILLION)
• TABLE 122. AUSTRALIA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY REAL ESTATE, 2018-2030 (USD MILLION)
• TABLE 123. AUSTRALIA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY RETAIL & HOSPITALITY, 2018-2030 (USD MILLION)
• TABLE 124. CHINA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 125. CHINA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY HARDWARE, 2018-2030 (USD MILLION)
• TABLE 126. CHINA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 127. CHINA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 128. CHINA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 129. CHINA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 130. CHINA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, 2018-2030 (USD MILLION)
• TABLE 131. CHINA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY EDUCATION & TRAINING, 2018-2030 (USD MILLION)
• TABLE 132. CHINA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY REAL ESTATE, 2018-2030 (USD MILLION)
• TABLE 133. CHINA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY RETAIL & HOSPITALITY, 2018-2030 (USD MILLION)
• TABLE 134. INDIA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 135. INDIA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY HARDWARE, 2018-2030 (USD MILLION)
• TABLE 136. INDIA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 137. INDIA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 138. INDIA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 139. INDIA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 140. INDIA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, 2018-2030 (USD MILLION)
• TABLE 141. INDIA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY EDUCATION & TRAINING, 2018-2030 (USD MILLION)
• TABLE 142. INDIA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY REAL ESTATE, 2018-2030 (USD MILLION)
• TABLE 143. INDIA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY RETAIL & HOSPITALITY, 2018-2030 (USD MILLION)
• TABLE 144. INDONESIA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 145. INDONESIA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY HARDWARE, 2018-2030 (USD MILLION)
• TABLE 146. INDONESIA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 147. INDONESIA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 148. INDONESIA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 149. INDONESIA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 150. INDONESIA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, 2018-2030 (USD MILLION)
• TABLE 151. INDONESIA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY EDUCATION & TRAINING, 2018-2030 (USD MILLION)
• TABLE 152. INDONESIA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY REAL ESTATE, 2018-2030 (USD MILLION)
• TABLE 153. INDONESIA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY RETAIL & HOSPITALITY, 2018-2030 (USD MILLION)
• TABLE 154. JAPAN AUGMENTED REALITY NAVIGATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 155. JAPAN AUGMENTED REALITY NAVIGATION MARKET SIZE, BY HARDWARE, 2018-2030 (USD MILLION)
• TABLE 156. JAPAN AUGMENTED REALITY NAVIGATION MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 157. JAPAN AUGMENTED REALITY NAVIGATION MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 158. JAPAN AUGMENTED REALITY NAVIGATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 159. JAPAN AUGMENTED REALITY NAVIGATION MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 160. JAPAN AUGMENTED REALITY NAVIGATION MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, 2018-2030 (USD MILLION)
• TABLE 161. JAPAN AUGMENTED REALITY NAVIGATION MARKET SIZE, BY EDUCATION & TRAINING, 2018-2030 (USD MILLION)
• TABLE 162. JAPAN AUGMENTED REALITY NAVIGATION MARKET SIZE, BY REAL ESTATE, 2018-2030 (USD MILLION)
• TABLE 163. JAPAN AUGMENTED REALITY NAVIGATION MARKET SIZE, BY RETAIL & HOSPITALITY, 2018-2030 (USD MILLION)
• TABLE 164. MALAYSIA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 165. MALAYSIA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY HARDWARE, 2018-2030 (USD MILLION)
• TABLE 166. MALAYSIA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 167. MALAYSIA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 168. MALAYSIA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 169. MALAYSIA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 170. MALAYSIA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, 2018-2030 (USD MILLION)
• TABLE 171. MALAYSIA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY EDUCATION & TRAINING, 2018-2030 (USD MILLION)
• TABLE 172. MALAYSIA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY REAL ESTATE, 2018-2030 (USD MILLION)
• TABLE 173. MALAYSIA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY RETAIL & HOSPITALITY, 2018-2030 (USD MILLION)
• TABLE 174. PHILIPPINES AUGMENTED REALITY NAVIGATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 175. PHILIPPINES AUGMENTED REALITY NAVIGATION MARKET SIZE, BY HARDWARE, 2018-2030 (USD MILLION)
• TABLE 176. PHILIPPINES AUGMENTED REALITY NAVIGATION MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 177. PHILIPPINES AUGMENTED REALITY NAVIGATION MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 178. PHILIPPINES AUGMENTED REALITY NAVIGATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 179. PHILIPPINES AUGMENTED REALITY NAVIGATION MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 180. PHILIPPINES AUGMENTED REALITY NAVIGATION MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, 2018-2030 (USD MILLION)
• TABLE 181. PHILIPPINES AUGMENTED REALITY NAVIGATION MARKET SIZE, BY EDUCATION & TRAINING, 2018-2030 (USD MILLION)
• TABLE 182. PHILIPPINES AUGMENTED REALITY NAVIGATION MARKET SIZE, BY REAL ESTATE, 2018-2030 (USD MILLION)
• TABLE 183. PHILIPPINES AUGMENTED REALITY NAVIGATION MARKET SIZE, BY RETAIL & HOSPITALITY, 2018-2030 (USD MILLION)
• TABLE 184. SINGAPORE AUGMENTED REALITY NAVIGATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 185. SINGAPORE AUGMENTED REALITY NAVIGATION MARKET SIZE, BY HARDWARE, 2018-2030 (USD MILLION)
• TABLE 186. SINGAPORE AUGMENTED REALITY NAVIGATION MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 187. SINGAPORE AUGMENTED REALITY NAVIGATION MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 188. SINGAPORE AUGMENTED REALITY NAVIGATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 189. SINGAPORE AUGMENTED REALITY NAVIGATION MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 190. SINGAPORE AUGMENTED REALITY NAVIGATION MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, 2018-2030 (USD MILLION)
• TABLE 191. SINGAPORE AUGMENTED REALITY NAVIGATION MARKET SIZE, BY EDUCATION & TRAINING, 2018-2030 (USD MILLION)
• TABLE 192. SINGAPORE AUGMENTED REALITY NAVIGATION MARKET SIZE, BY REAL ESTATE, 2018-2030 (USD MILLION)
• TABLE 193. SINGAPORE AUGMENTED REALITY NAVIGATION MARKET SIZE, BY RETAIL & HOSPITALITY, 2018-2030 (USD MILLION)
• TABLE 194. SOUTH KOREA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 195. SOUTH KOREA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY HARDWARE, 2018-2030 (USD MILLION)
• TABLE 196. SOUTH KOREA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 197. SOUTH KOREA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 198. SOUTH KOREA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 199. SOUTH KOREA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 200. SOUTH KOREA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, 2018-2030 (USD MILLION)
• TABLE 201. SOUTH KOREA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY EDUCATION & TRAINING, 2018-2030 (USD MILLION)
• TABLE 202. SOUTH KOREA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY REAL ESTATE, 2018-2030 (USD MILLION)
• TABLE 203. SOUTH KOREA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY RETAIL & HOSPITALITY, 2018-2030 (USD MILLION)
• TABLE 204. TAIWAN AUGMENTED REALITY NAVIGATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 205. TAIWAN AUGMENTED REALITY NAVIGATION MARKET SIZE, BY HARDWARE, 2018-2030 (USD MILLION)
• TABLE 206. TAIWAN AUGMENTED REALITY NAVIGATION MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 207. TAIWAN AUGMENTED REALITY NAVIGATION MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 208. TAIWAN AUGMENTED REALITY NAVIGATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 209. TAIWAN AUGMENTED REALITY NAVIGATION MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 210. TAIWAN AUGMENTED REALITY NAVIGATION MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, 2018-2030 (USD MILLION)
• TABLE 211. TAIWAN AUGMENTED REALITY NAVIGATION MARKET SIZE, BY EDUCATION & TRAINING, 2018-2030 (USD MILLION)
• TABLE 212. TAIWAN AUGMENTED REALITY NAVIGATION MARKET SIZE, BY REAL ESTATE, 2018-2030 (USD MILLION)
• TABLE 213. TAIWAN AUGMENTED REALITY NAVIGATION MARKET SIZE, BY RETAIL & HOSPITALITY, 2018-2030 (USD MILLION)
• TABLE 214. THAILAND AUGMENTED REALITY NAVIGATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 215. THAILAND AUGMENTED REALITY NAVIGATION MARKET SIZE, BY HARDWARE, 2018-2030 (USD MILLION)
• TABLE 216. THAILAND AUGMENTED REALITY NAVIGATION MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 217. THAILAND AUGMENTED REALITY NAVIGATION MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 218. THAILAND AUGMENTED REALITY NAVIGATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 219. THAILAND AUGMENTED REALITY NAVIGATION MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 220. THAILAND AUGMENTED REALITY NAVIGATION MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, 2018-2030 (USD MILLION)
• TABLE 221. THAILAND AUGMENTED REALITY NAVIGATION MARKET SIZE, BY EDUCATION & TRAINING, 2018-2030 (USD MILLION)
• TABLE 222. THAILAND AUGMENTED REALITY NAVIGATION MARKET SIZE, BY REAL ESTATE, 2018-2030 (USD MILLION)
• TABLE 223. THAILAND AUGMENTED REALITY NAVIGATION MARKET SIZE, BY RETAIL & HOSPITALITY, 2018-2030 (USD MILLION)
• TABLE 224. VIETNAM AUGMENTED REALITY NAVIGATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 225. VIETNAM AUGMENTED REALITY NAVIGATION MARKET SIZE, BY HARDWARE, 2018-2030 (USD MILLION)
• TABLE 226. VIETNAM AUGMENTED REALITY NAVIGATION MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 227. VIETNAM AUGMENTED REALITY NAVIGATION MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 228. VIETNAM AUGMENTED REALITY NAVIGATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 229. VIETNAM AUGMENTED REALITY NAVIGATION MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 230. VIETNAM AUGMENTED REALITY NAVIGATION MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, 2018-2030 (USD MILLION)
• TABLE 231. VIETNAM AUGMENTED REALITY NAVIGATION MARKET SIZE, BY EDUCATION & TRAINING, 2018-2030 (USD MILLION)
• TABLE 232. VIETNAM AUGMENTED REALITY NAVIGATION MARKET SIZE, BY REAL ESTATE, 2018-2030 (USD MILLION)
• TABLE 233. VIETNAM AUGMENTED REALITY NAVIGATION MARKET SIZE, BY RETAIL & HOSPITALITY, 2018-2030 (USD MILLION)
• TABLE 234. EUROPE, MIDDLE EAST & AFRICA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 235. EUROPE, MIDDLE EAST & AFRICA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY HARDWARE, 2018-2030 (USD MILLION)
• TABLE 236. EUROPE, MIDDLE EAST & AFRICA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 237. EUROPE, MIDDLE EAST & AFRICA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 238. EUROPE, MIDDLE EAST & AFRICA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 239. EUROPE, MIDDLE EAST & AFRICA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 240. EUROPE, MIDDLE EAST & AFRICA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, 2018-2030 (USD MILLION)
• TABLE 241. EUROPE, MIDDLE EAST & AFRICA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY EDUCATION & TRAINING, 2018-2030 (USD MILLION)
• TABLE 242. EUROPE, MIDDLE EAST & AFRICA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY REAL ESTATE, 2018-2030 (USD MILLION)
• TABLE 243. EUROPE, MIDDLE EAST & AFRICA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY RETAIL & HOSPITALITY, 2018-2030 (USD MILLION)
• TABLE 244. EUROPE, MIDDLE EAST & AFRICA AUGMENTED REALITY NAVIGATION MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 245. DENMARK AUGMENTED REALITY NAVIGATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 246. DENMARK AUGMENTED REALITY NAVIGATION MARKET SIZE, BY HARDWARE, 2018-2030 (USD MILLION)
• TABLE 247. DENMARK AUGMENTED REALITY NAVIGATION MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 248. DENMARK AUGMENTED REALITY NAVIGATION MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 249. DENMARK AUGMENTED REALITY NAVIGATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 250. DENMARK AUGMENTED REALITY NAVIGATION MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 251. DENMARK AUGMENTED REALITY NAVIGATION MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, 2018-2030 (USD MILLION)
• TABLE 252. DENMARK AUGMENTED REALITY NAVIGATION MARKET SIZE, BY EDUCATION & TRAINING, 2018-2030 (USD MILLION)
• TABLE 253. DENMARK AUGMENTED REALITY NAVIGATION MARKET SIZE, BY REAL ESTATE, 2018-2030 (USD MILLION)
• TABLE 254. DENMARK AUGMENTED REALITY NAVIGATION MARKET SIZE, BY RETAIL & HOSPITALITY, 2018-2030 (USD MILLION)
• TABLE 255. EGYPT AUGMENTED REALITY NAVIGATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 256. EGYPT AUGMENTED REALITY NAVIGATION MARKET SIZE, BY HARDWARE, 2018-2030 (USD MILLION)
• TABLE 257. EGYPT AUGMENTED REALITY NAVIGATION MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 258. EGYPT AUGMENTED REALITY NAVIGATION MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 259. EGYPT AUGMENTED REALITY NAVIGATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 260. EGYPT AUGMENTED REALITY NAVIGATION MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 261. EGYPT AUGMENTED REALITY NAVIGATION MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, 2018-2030 (USD MILLION)
• TABLE 262. EGYPT AUGMENTED REALITY NAVIGATION MARKET SIZE, BY EDUCATION & TRAINING, 2018-2030 (USD MILLION)
• TABLE 263. EGYPT AUGMENTED REALITY NAVIGATION MARKET SIZE, BY REAL ESTATE, 2018-2030 (USD MILLION)
• TABLE 264. EGYPT AUGMENTED REALITY NAVIGATION MARKET SIZE, BY RETAIL & HOSPITALITY, 2018-2030 (USD MILLION)
• TABLE 265. FINLAND AUGMENTED REALITY NAVIGATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 266. FINLAND AUGMENTED REALITY NAVIGATION MARKET SIZE, BY HARDWARE, 2018-2030 (USD MILLION)
• TABLE 267. FINLAND AUGMENTED REALITY NAVIGATION MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 268. FINLAND AUGMENTED REALITY NAVIGATION MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 269. FINLAND AUGMENTED REALITY NAVIGATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 270. FINLAND AUGMENTED REALITY NAVIGATION MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 271. FINLAND AUGMENTED REALITY NAVIGATION MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, 2018-2030 (USD MILLION)
• TABLE 272. FINLAND AUGMENTED REALITY NAVIGATION MARKET SIZE, BY EDUCATION & TRAINING, 2018-2030 (USD MILLION)
• TABLE 273. FINLAND AUGMENTED REALITY NAVIGATION MARKET SIZE, BY REAL ESTATE, 2018-2030 (USD MILLION)
• TABLE 274. FINLAND AUGMENTED REALITY NAVIGATION MARKET SIZE, BY RETAIL & HOSPITALITY, 2018-2030 (USD MILLION)
• TABLE 275. FRANCE AUGMENTED REALITY NAVIGATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 276. FRANCE AUGMENTED REALITY NAVIGATION MARKET SIZE, BY HARDWARE, 2018-2030 (USD MILLION)
• TABLE 277. FRANCE AUGMENTED REALITY NAVIGATION MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 278. FRANCE AUGMENTED REALITY NAVIGATION MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 279. FRANCE AUGMENTED REALITY NAVIGATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 280. FRANCE AUGMENTED REALITY NAVIGATION MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 281. FRANCE AUGMENTED REALITY NAVIGATION MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, 2018-2030 (USD MILLION)
• TABLE 282. FRANCE AUGMENTED REALITY NAVIGATION MARKET SIZE, BY EDUCATION & TRAINING, 2018-2030 (USD MILLION)
• TABLE 283. FRANCE AUGMENTED REALITY NAVIGATION MARKET SIZE, BY REAL ESTATE, 2018-2030 (USD MILLION)
• TABLE 284. FRANCE AUGMENTED REALITY NAVIGATION MARKET SIZE, BY RETAIL & HOSPITALITY, 2018-2030 (USD MILLION)
• TABLE 285. GERMANY AUGMENTED REALITY NAVIGATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 286. GERMANY AUGMENTED REALITY NAVIGATION MARKET SIZE, BY HARDWARE, 2018-2030 (USD MILLION)
• TABLE 287. GERMANY AUGMENTED REALITY NAVIGATION MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 288. GERMANY AUGMENTED REALITY NAVIGATION MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 289. GERMANY AUGMENTED REALITY NAVIGATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 290. GERMANY AUGMENTED REALITY NAVIGATION MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 291. GERMANY AUGMENTED REALITY NAVIGATION MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, 2018-2030 (USD MILLION)
• TABLE 292. GERMANY AUGMENTED REALITY NAVIGATION MARKET SIZE, BY EDUCATION & TRAINING, 2018-2030 (USD MILLION)
• TABLE 293. GERMANY AUGMENTED REALITY NAVIGATION MARKET SIZE, BY REAL ESTATE, 2018-2030 (USD MILLION)
• TABLE 294. GERMANY AUGMENTED REALITY NAVIGATION MARKET SIZE, BY RETAIL & HOSPITALITY, 2018-2030 (USD MILLION)
• TABLE 295. ISRAEL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 296. ISRAEL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY HARDWARE, 2018-2030 (USD MILLION)
• TABLE 297. ISRAEL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 298. ISRAEL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 299. ISRAEL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 300. ISRAEL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 301. ISRAEL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, 2018-2030 (USD MILLION)
• TABLE 302. ISRAEL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY EDUCATION & TRAINING, 2018-2030 (USD MILLION)
• TABLE 303. ISRAEL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY REAL ESTATE, 2018-2030 (USD MILLION)
• TABLE 304. ISRAEL AUGMENTED REALITY NAVIGATION MARKET SIZE, BY RETAIL & HOSPITALITY, 2018-2030 (USD MILLION)
• TABLE 305. ITALY AUGMENTED REALITY NAVIGATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 306. ITALY AUGMENTED REALITY NAVIGATION MARKET SIZE, BY HARDWARE, 2018-2030 (USD MILLION)
• TABLE 307. ITALY AUGMENTED REALITY NAVIGATION MARKET SIZE, BY SOFTWARE, 2018-2030 (USD MILLION)
• TABLE 308. ITALY AUGMENTED REALITY NAVIGATION MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 309. ITALY AUGMENTED REALITY NAVIGATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 310. ITALY AUGMENTED REALITY NAVIGATION MARKET SIZE, BY END-USERS, 2018-2030 (USD MILLION)
• TABLE 311. ITALY AUGMENTED REALITY NAVIGATION MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, 2018-2030 (USD MILLION)
• TABLE 312. ITALY AUGMENTED REALITY NAVIGATION MARKET SIZE, BY EDUCATION & TRAINING, 2018-2030 (USD MILLION)
• TABLE 313. ITALY AUGMENTED REALITY NAVIGATION MARKET SIZE, BY REAL ESTATE, 2018-2030 (USD MILLION)
• TABLE 314. ITALY AUGMENTED REALITY NAVIGATION MARKET SIZE, BY RETAIL & HOSPITALITY, 2018-2030 (USD MILLION)
• TABLE 315. NETHERLANDS AUGMENTED REALITY NAVIGATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)

TA

The Augmented Reality Navigation Market was valued at USD 1.81 billion in 2023 and is projected to grow to USD 2.43 billion in 2024, with a CAGR of 37.33%, reaching USD 16.70 billion by 2030.

Augmented Reality Navigation is revolutionizing the way individuals and organizations interact with their surroundings by integrating digital insights with the physical world. This report dives into emerging technologies, sophisticated data integration strategies, and the overall evolution of navigation systems, presenting a meticulous analysis of current trends and the future direction of the industry.

The rapid acceleration of AR technologies over recent years can be largely attributed to technological advances in processing power, sensing, and the ubiquitous presence of mobile devices. As these developments converge, they have paved the way for dynamic, highly interactive navigation solutions that are transforming industries ranging from automotive to education. In this comprehensive study, we explore the market's intricate layers and share robust, actionable insights gleaned from multiple facets of the industry.

Within the pages of this report, stakeholders will learn about the driving forces behind the rapid adoption of AR navigation, the challenges faced in its deployment, and the strategic opportunities available to innovators and established players alike. By adopting forward-thinking methodologies and harnessing the latest technological innovations, organizations can enhance operational efficiency, elevate the user experience, and ultimately generate a competitive advantage in this rapidly evolving market.

Transformative Shifts Reshaping Augmented Reality Navigation

Innovation has catalyzed significant changes within the augmented reality navigation sphere, leading to shifts in how technology is deployed across diverse verticals. The integration of robust AR functionalities into both traditional and novel navigation systems has redefined market boundaries and established new paradigms for immersive user experiences.

Advancements in machine learning, sensor fusion, and real-time data analytics are reshaping navigation systems by enabling highly precise and context-aware environments. These transformative shifts are not only altering the basic functionalities of navigation tools but are also inspiring a wave of new business models and revenue streams. Industries are witnessing enhanced operational capabilities as AR navigation solutions bridge the gap between the digital and physical realms, providing users with unprecedented visibility into their operational landscapes.

In parallel, increased investments, the adoption of cloud-based services, and the integration of Internet of Things (IoT) capabilities have further accelerated these shifts. Through continuous innovation and collaboration amongst tech leaders, the industry is moving towards an ecosystem where spatial computing and contextual data drive both user engagement and business outcomes. The evolution of augmented reality navigation is marked by a clear trend toward ubiquity and seamless integration, fostering a landscape in which technology truly augments every step of the journey.

Key Segmentation Insights for Augmented Reality Navigation

A deep dive into market segmentation reveals the nuanced layers that define the augmented reality navigation industry. By analyzing the market based on offerings, one observes that the ecosystem bifurcates into hardware and software segments. The hardware dimension further dissects into intricately designed head-mounted displays and mobile devices, facilitating a tactile user experience. Contrastingly, the software segment breaks down into sophisticated augmented reality platforms and navigation APIs that empower developers to craft tailored solutions.

Segmentation based on type distinguishes between indoor navigation solutions, which cater to environments such as shopping malls and corporate campuses, and outdoor navigation systems that excel in open or harsh outdoor settings. Sectoral analysis based on application uncovers a versatile range of use cases from asset tracking and real-time location data management to reverse geocoding and dynamic routing and navigation solutions. Further insights reveal that the end-user segmentation spans diverse industries including automotive and transportation, education and training, real estate, and retail and hospitality. In automotive and transportation, the market is analyzed in terms of both commercial and passenger vehicle solutions, while in education and training, specialized approaches address the needs of corporate learning environments alongside EdTech platforms. Real estate applications emphasize both property walkthroughs and virtual staging, and retail and hospitality analyses focus on enhancing experiences in restaurants and shopping malls.

These insights provide a clear snapshot of how each segmentation underpins the overall landscape, pointing to a market that is intricately segmented yet unified by a shared drive towards innovation and enhanced user engagement. This segmentation strategy not only allows for tailored solutions across varying market demands but also sets the stage for targeted investments and strategic collaborations in the augmented reality navigation domain.

Based on Offering, market is studied across Hardware and Software. The Hardware is further studied across Head-Mounted Displays and Mobile Devices. The Software is further studied across Augmented Reality Platforms and Navigation APIs.

Based on Type, market is studied across Indoor Navigation and Outdoor Navigation.

Based on Application, market is studied across Asset Tracking, Real-Time Location Data Management, Reverse Geocoding, and Routing & Navigation.

Based on End-Users, market is studied across Automotive & Transportation, Education & Training, Real Estate, and Retail & Hospitality. The Automotive & Transportation is further studied across Commercial Vehicles and Passenger Vehicles. The Education & Training is further studied across Corporate Learning and EdTech Platforms. The Real Estate is further studied across Property Walkthroughs and Virtual Staging. The Retail & Hospitality is further studied across Restaurants and Shopping Malls.

Geographical Trends and Regional Driving Forces

Regional insights underscore that the augmented reality navigation market is as diverse as it is dynamic, influenced heavily by regional economic forces and technology adoption rates. In the Americas, a substantial investment in AR technologies, fueled by a robust technology sector and a high penetration of digital devices, has laid a fertile ground for innovative navigation solutions. Here, collaborative ecosystems between technology firms and end-user industries are fostering rapid adoption and integration.

Across Europe, Middle East, and Africa, a blend of regulatory frameworks and a focus on technological modernization define the market trajectory. In these regions, urban planning reforms and a push towards smart city projects are accelerating the deployment of AR navigation, with governments and private sector players equally committed to exploring its potential. Meanwhile, Asia-Pacific emerges as a powerhouse of both technological innovation and market dynamism. Rapid urbanization, increased consumer tech engagement, and significant governmental support for emerging technologies provide a robust growth framework, positioning this region as a leader in the global race towards next-generation navigation systems.

Across these geographical areas, common threads such as enhanced consumer expectations, the need for operational efficiency, and strategic investments in emerging technologies have shaped the regional narratives. The synergy between regional market forces and technological advancements ultimately determines the speed and extent of augmented reality navigation adoption, thereby painting a vivid global picture of transformative growth and opportunity.

Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

Key Corporate Players Powering the Augmented Reality Navigation Revolution

A multitude of forward-thinking companies is driving the evolution of augmented reality navigation, harnessing their technical expertise and strategic investments to propel the industry forward. Technologies from innovators such as 22 Miles, Inc. and Apple Inc. are pivotal in steering advancements in hardware design and user interface development. Established entities like ARway Corporation and Blippar Group Limited are bringing creative software solutions to life with robust AR platforms and specialized navigation APIs, while companies such as Environmental Systems Research Institute, Inc. and Furuno Electric Co., Ltd. contribute with powerful geospatial and sensing capabilities.

Tech giants including Google LLC by Alphabet Inc. and HERE Technologies, alongside disruptive players like Hyper and IndoorAtlas Ltd., are at the forefront of optimizing data accuracy and user engagement. Emerging innovators, for instance, Insider Navigation Inc. and Kudan, contribute to building scalable navigation architectures, while other visionaries such as Mapbox, Inc., Microsoft Corporation, and Navigine Corporation continually push the boundaries of spatial computing. Collaboration among global enterprises like NavVis GmbH, Neusoft Corporation, and Niantic, Inc. is unlocking new markets and delivering cutting-edge solutions across diverse use cases.

Furthermore, PlugXR, Inc. and Qualcomm Technologies, Inc. are merging hardware prowess with software innovation to elevate performance benchmarks, as Resonai Inc. and SITUM TECHNOLOGIES, S.L. drive enhanced connectivity and spatial intelligence. Industry leaders such as Sony Group Corporation and Sygic A.S. are also playing influential roles by implementing integrated solutions that span consumer electronics and enterprise applications. Other notable companies, including Treedis, VEO Sp z o.o., ViewAR GmbH, and Vuzix Corporation, continue to refine their product offerings while WayRay AG, Wemap SAS, Wikitude GmbH, Wipro Limited, and Wiser Marine Technologies Ltd. actively contribute to fostering a competitive landscape characterized by innovation and continual evolution.

Together, these companies collectively represent a spectrum of technological excellence and strategic ingenuity, each contributing to a marketplace where augmented reality navigation is not merely a concept but a transformative force reshaping industries around the globe.

The report delves into recent significant developments in the Augmented Reality Navigation Market, highlighting leading vendors and their innovative profiles. These include 22 Miles, Inc., Apple Inc., ARway Corporation, Blippar Group Limited, Environmental Systems Research Institute, Inc., Furuno Electric Co., Ltd., Google LLC by Alphabet Inc., HERE Technologies, Hyper, IndoorAtlas Ltd., Insider Navigation Inc., Kudan, Mapbox, Inc., Microsoft Corporation, Navigine Corporation, NavVis GmbH, Neusoft Corporation, Niantic, Inc., PlugXR, Inc., Qualcomm Technologies, Inc., Resonai Inc., SITUM TECHNOLOGIES, S.L., Sony Group Corporation, Sygic A.S., Treedis, VEO Sp z o.o., ViewAR GmbH, Vuzix Corporation, WayRay AG, Wemap SAS, Wikitude GmbH, Wipro Limited, and Wiser Marine Technologies Ltd.. Actionable Recommendations for Industry Leaders

To capitalize on the emerging trends and unlock the myriad opportunities within the augmented reality navigation ecosystem, it is imperative for industry leaders to adopt a multifaceted strategic approach. Begin by investing in scalable technologies that offer both flexibility and robustness, ensuring that hardware and software innovations keep pace with rapid market changes.

Companies should also prioritize the development of cross-platform solutions that harmonize indoor and outdoor navigation functionalities. Streamlining integration processes and leveraging open APIs can help facilitate seamless interoperability among diverse systems, thereby enhancing overall user experience.

Furthermore, strategic alliances with key technology providers can lead to shared research initiatives, faster product rollouts, and mutually beneficial market expansions. It is essential to engage with regulatory bodies and standard-setting organizations to stay ahead of compliance mandates and ensure that emerging products meet global standards.

Leaders should also invest in deepening their understanding of regional market dynamics. Tailoring product offerings to meet the specific demands of geographically diverse markets, such as the Americas, Europe, Middle East & Africa, and Asia-Pacific, will bolster customer penetration and drive sustained growth. Lastly, paying close attention to the evolving segmentation insights-from offering types to targeted end-user categories-will empower decision-makers to innovate effectively and maintain a competitive edge in an ever-changing technological landscape.

Conclusion and Future Outlook

In conclusion, the augmented reality navigation market is experiencing unprecedented growth, fueled by technological breakthroughs and evolving consumer needs. As digital and physical realms converge through innovative AR solutions, companies around the globe are presented with unique opportunities to reshape how navigation services are delivered and experienced.

The report highlights a marketplace characterized by rapid advancements in hardware, the sophistication of software platforms, and a clear move toward comprehensive segmentation based on offering, type, application, and user groups. Moreover, the interplay of regional trends and global market dynamics amplifies the influence of these changes, dictating the pace and scale of innovation in the sector.

As industry stakeholders look towards the future, the continued convergence of augmented reality and navigation is set to redefine operational paradigms across various spheres. With a keen focus on strategic investments, technological collaborations, and the agile adaptation of market-specific strategies, businesses can harness these insights to build resilient, forward-looking strategies that stand the test of time. The future of navigation is here, marked by clarity, precision, and an ever-expanding integration of digital intelligence into our everyday lives.

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing smartphone penetration coupled with demand for efficient navigation aids
    • 5.1.1.2. Rising integration of AR in the automotive industry to enhance safety and overall driving experience
  • 5.1.2. Restraints
    • 5.1.2.1. High development costs and potential privacy issues related to data collection and usage
  • 5.1.3. Opportunities
    • 5.1.3.1. Emerging adoption of AR based navigation in the tourism sector
    • 5.1.3.2. Advancements in AR technologies driving user-friendly interfaces and accurate real-time data updates
  • 5.1.4. Challenges
    • 5.1.4.1. Compatibility issues with diverse devices and operating systems for AR navigation tools
• 5.2. Market Segmentation Analysis
  • 5.2.1. Application: Significant adoption of the AR navigation for asset tracking across sectors
  • 5.2.2. Offering: Increasing utilization of the head-mounted displays (HMDs) owing to the immersive experiences
  • 5.2.3. Type: Proliferating usage of AR for outdoor navigation providing dynamic real-time updates essential for navigation in varying terrains and weather conditions
  • 5.2.4. End-User Industries: Expanding application of AR navigation across the automotive & transportation industry
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Augmented Reality Navigation Market, by Offering

• 6.1. Introduction
• 6.2. Hardware
  • 6.2.1. Head-Mounted Displays
  • 6.2.2. Mobile Devices
• 6.3. Software
  • 6.3.1. Augmented Reality Platforms
  • 6.3.2. Navigation APIs

7. Augmented Reality Navigation Market, by Type

• 7.1. Introduction
• 7.2. Indoor Navigation
• 7.3. Outdoor Navigation

8. Augmented Reality Navigation Market, by Application

• 8.1. Introduction
• 8.2. Asset Tracking
• 8.3. Real-Time Location Data Management
• 8.4. Reverse Geocoding
• 8.5. Routing & Navigation

9. Augmented Reality Navigation Market, by End-Users

• 9.1. Introduction
• 9.2. Automotive & Transportation
  • 9.2.1. Commercial Vehicles
  • 9.2.2. Passenger Vehicles
• 9.3. Education & Training
  • 9.3.1. Corporate Learning
  • 9.3.2. EdTech Platforms
• 9.4. Real Estate
  • 9.4.1. Property Walkthroughs
  • 9.4.2. Virtual Staging
• 9.5. Retail & Hospitality
  • 9.5.1. Restaurants
  • 9.5.2. Shopping Malls

10. Americas Augmented Reality Navigation Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Augmented Reality Navigation Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Augmented Reality Navigation Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
  • 13.3.1. Infinite Reality's USD 45M acquisition of Zappar expands XR capabilities and transforms global digital experiences
  • 13.3.2. LG's AlphaWare suite enhances Hyundai and Kia vehicles with immersive AR navigation and entertainment
  • 13.3.3. Genesys International revolutionizes Indian mobility market with AI-powered AR navigation maps
  • 13.3.4. Google's strategic partnership with Magic Leap to revolutionize AR navigation experiences
  • 13.3.5. ARway.ai enhances AR navigation by acquiring Map Dynamics to boost indoor mapping and revenue growth
  • 13.3.6. StayinFront's acquisition of SAS Augment enhances sales optimization
  • 13.3.7. Investment in Basemark revolutionizes automotive safety with augmented reality navigation solutions
  • 13.3.8. ARway partners with AVR Labs to integrate AI avatars in the UAE market
  • 13.3.9. ARway partners with AI Safer to enhance cultural tourism using AR navigation
  • 13.3.10. SURGLASSES secures USD 6.5 million to propel Caduceus S AR system towards redefining spinal surgery precision and efficiency
• 13.4. Strategy Analysis & Recommendation
  • 13.4.1. Neusoft Corporation
  • 13.4.2. Sony Group Corporation
  • 13.4.3. WayRay AG
  • 13.4.4. Google LLC by Alphabet Inc.

Companies Mentioned

• 1. 22 Miles, Inc.
• 2. Apple Inc.
• 3. ARway Corporation
• 4. Blippar Group Limited
• 5. Environmental Systems Research Institute, Inc.
• 6. Furuno Electric Co., Ltd.
• 7. Google LLC by Alphabet Inc.
• 8. HERE Technologies
• 9. Hyper
• 10. IndoorAtlas Ltd.
• 11. Insider Navigation Inc.
• 12. Kudan
• 13. Mapbox, Inc.
• 14. Microsoft Corporation
• 15. Navigine Corporation
• 16. NavVis GmbH
• 17. Neusoft Corporation
• 18. Niantic, Inc.
• 19. PlugXR, Inc.
• 20. Qualcomm Technologies, Inc.
• 21. Resonai Inc.
• 22. SITUM TECHNOLOGIES, S.L.
• 23. Sony Group Corporation
• 24. Sygic A.S.
• 25. Treedis
• 26. VEO Sp z o.o.
• 27. ViewAR GmbH
• 28. Vuzix Corporation
• 29. WayRay AG
• 30. Wemap SAS
• 31. Wikitude GmbH
• 32. Wipro Limited
• 33. Wiser Marine Technologies Ltd.