グラフィックフィルム市場：フィルムタイプ、ポリマータイプ、エンドユーザー別 - 2025～2030年の世界予測

グラフィックフィルム市場は、2023年に330億1,000万米ドルと評価され、2024年には346億4,000万米ドルに達すると予測され、CAGR 5.23%で成長し、2030年には472億1,000万米ドルになると予測されています。

グラフィックフィルム市場には、商業広告、車両グラフィック、落書き防止、室内装飾など、さまざまな用途に使用される多様なフィルムが含まれます。この分野は、視覚的な品質を維持しながら環境要因に耐えることができる、耐久性があり審美的に魅力的な広告材料に対する需要の高まりによって牽引されています。グラフィックフィルムに必要なのは、さまざまなメディアで効果的なブランド・コミュニケーションに貢献する高品質のデジタルプリントを提供する能力です。テクスチャーや仕上げの面で汎用性があるため、自動車、アーキテクチャ、小売などの産業で用途が広がっており、最終用途の範囲が広いことが強調されています。市場に影響を与える成長要因としては、印刷技術の進歩、魅力的なバナーやラッピングへの需要の急増、環境に優しい素材への世界の注目の高まりなどが挙げられます。消費者や企業がユニークなブランディングを目指す中、パーソナライズされたソリューションの人気が高まっていることも特筆すべき機会です。企業は、消費者の多様なニーズを満たすカスタマイズ可能なオプションを含むポートフォリオを拡大することで、これを利用することができます。しかし、市場成長は、原料価格の変動やプラスチック使用に関する環境問題などの要因による制約に直面しています。こうした課題に対処するには、生分解性素材の調査を進めることが必要であり、これによって大きなイノベーションの可能性が開ける可能性があります。さらに、さまざまな気候の中で長期間さらされる必要性が高まっていることから、耐久性と耐紫外線性を強化したフィルムを開発する余地もあります。同市場は、製品の審美的・機能的特性の強化に努める主要企業の絶え間ない技術革新により、競争力を維持しています。成長を目指す企業にとって、持続可能なフィルム組成に向けた調査に投資し、美観と保護用途の未開拓の可能性を秘めた新興市場を開拓することは極めて重要です。全体として、グラフィックフィルム市場は、革新的な研究、環境に優しい慣行への適応、カスタマイズ可能な高性能ソリューションへの機能拡張の融合によって、進歩する態勢が整っています。

市場力学：急速に進化するグラフィックフィルム市場の主要市場インサイトを公開

グラフィックフィルム市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

ポーターのファイブフォース：グラフィックフィルム市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：グラフィックフィルム市場における外部からの影響の把握

外部マクロ環境要因は、グラフィックフィルム市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析：グラフィックフィルム市場における競合情勢の把握

グラフィックフィルム市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックス：グラフィックフィルム市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、グラフィックフィルム市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨：グラフィックフィルム市場における成功への道筋を描く

グラフィックフィルム市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価をします。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • FMCG製品のラップ広告の成長
    • 自動車用グラフィックフィルムの導入拡大
    • 国家のネットゼロ目標とプラスチック禁止による持続可能なフィルムの採用
  • 抑制要因
    • 原材料価格の変動
  • 機会
    • 印刷技術とグラフィックフィルムの進歩
    • 公共スペースでのラップ広告の利用増加
  • 課題
    • グラフィックフィルムに関連する環境と持続可能性の問題
• 市場セグメンテーション分析
  • フィルムタイプ：反射グラフィックフィルムは、特に暗い場所でも視認性と安全性に優れているため、急速に普及しています。
  • ポリマータイプ：耐久性と耐湿性により、グラフィックフィルムの製造にポリエチレンが広く採用されています。
  • エンドユーザー：プロモーションや広告のためのグラフィックフィルムの応用が進化しています。
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済的
  • 社会的
  • 技術的
  • 法的
  • 環境的

第6章 グラフィックフィルム市場：フィルムタイプ別

• 不透明
• 反射的
• 半透明
• 透明

第7章 グラフィックフィルム市場：ポリマータイプ別

• ポリエチレン（PE）
• ポリプロピレン（PP）
• ポリ塩化ビニル（PVC）

第8章 グラフィックフィルム市場：エンドユーザー別

• 自動車
• 産業
• プロモーションと広告

第9章 南北アメリカのグラフィックフィルム市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋地域のグラフィックフィルム市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカのグラフィックフィルム市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析、2023年
• FPNVポジショニングマトリックス、2023年
• 競合シナリオ分析
  • UPM Raflatac、南北アメリカで新しいグラフィックスソリューションを発表
  • Innovia Films、新たなトップコーティングラインに投資
  • FDCがEastex Products, Inc.を買収
• 戦略分析と提言

企業一覧

• 3M Company
• Amcor PLC
• Arlon Graphics, LLC
• Avery Dennison Corporation
• BASF SE
• Contra Vision Ltd.
• Cosmo Films
• DIC Corporation
• Drytac Corporation
• Dunmore Corporation
• DuPont de Nemours, Inc.
• Frimpeks
• Garware Hi-Tech Films Limited
• HEXIS S.A.S.
• Innovia
• Kay Premium Marking Films Ltd.
• Kimoto Ltd.
• Mativ Holdings, Inc
• SABIC
• Spandex AG
• SWM Group of Companies
• The Griff Network
• The Lubrizol Corporation

LIST OF FIGURES

• FIGURE 1. GRAPHIC FILM MARKET RESEARCH PROCESS
• FIGURE 2. GRAPHIC FILM MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL GRAPHIC FILM MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL GRAPHIC FILM MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL GRAPHIC FILM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL GRAPHIC FILM MARKET SIZE, BY FILM TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL GRAPHIC FILM MARKET SIZE, BY FILM TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL GRAPHIC FILM MARKET SIZE, BY POLYMER TYPE, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL GRAPHIC FILM MARKET SIZE, BY POLYMER TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL GRAPHIC FILM MARKET SIZE, BY END-USER, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL GRAPHIC FILM MARKET SIZE, BY END-USER, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS GRAPHIC FILM MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS GRAPHIC FILM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES GRAPHIC FILM MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES GRAPHIC FILM MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC GRAPHIC FILM MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC GRAPHIC FILM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA GRAPHIC FILM MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA GRAPHIC FILM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. GRAPHIC FILM MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. GRAPHIC FILM MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. GRAPHIC FILM MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL GRAPHIC FILM MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL GRAPHIC FILM MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL GRAPHIC FILM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. GRAPHIC FILM MARKET DYNAMICS
• TABLE 7. GLOBAL GRAPHIC FILM MARKET SIZE, BY FILM TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL GRAPHIC FILM MARKET SIZE, BY OPAQUE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL GRAPHIC FILM MARKET SIZE, BY REFLECTIVE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL GRAPHIC FILM MARKET SIZE, BY TRANSLUCENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL GRAPHIC FILM MARKET SIZE, BY TRANSPARENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL GRAPHIC FILM MARKET SIZE, BY POLYMER TYPE, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL GRAPHIC FILM MARKET SIZE, BY POLYETHYLENE (PE), BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL GRAPHIC FILM MARKET SIZE, BY POLYPROPYLENE (PP), BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL GRAPHIC FILM MARKET SIZE, BY POLYVINYLCHLORIDE (PVC), BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL GRAPHIC FILM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL GRAPHIC FILM MARKET SIZE, BY AUTOMOTIVE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL GRAPHIC FILM MARKET SIZE, BY INDUSTRIAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL GRAPHIC FILM MARKET SIZE, BY PROMOTION & ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. AMERICAS GRAPHIC FILM MARKET SIZE, BY FILM TYPE, 2018-2030 (USD MILLION)
• TABLE 21. AMERICAS GRAPHIC FILM MARKET SIZE, BY POLYMER TYPE, 2018-2030 (USD MILLION)
• TABLE 22. AMERICAS GRAPHIC FILM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 23. AMERICAS GRAPHIC FILM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 24. ARGENTINA GRAPHIC FILM MARKET SIZE, BY FILM TYPE, 2018-2030 (USD MILLION)
• TABLE 25. ARGENTINA GRAPHIC FILM MARKET SIZE, BY POLYMER TYPE, 2018-2030 (USD MILLION)
• TABLE 26. ARGENTINA GRAPHIC FILM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 27. BRAZIL GRAPHIC FILM MARKET SIZE, BY FILM TYPE, 2018-2030 (USD MILLION)
• TABLE 28. BRAZIL GRAPHIC FILM MARKET SIZE, BY POLYMER TYPE, 2018-2030 (USD MILLION)
• TABLE 29. BRAZIL GRAPHIC FILM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 30. CANADA GRAPHIC FILM MARKET SIZE, BY FILM TYPE, 2018-2030 (USD MILLION)
• TABLE 31. CANADA GRAPHIC FILM MARKET SIZE, BY POLYMER TYPE, 2018-2030 (USD MILLION)
• TABLE 32. CANADA GRAPHIC FILM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 33. MEXICO GRAPHIC FILM MARKET SIZE, BY FILM TYPE, 2018-2030 (USD MILLION)
• TABLE 34. MEXICO GRAPHIC FILM MARKET SIZE, BY POLYMER TYPE, 2018-2030 (USD MILLION)
• TABLE 35. MEXICO GRAPHIC FILM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 36. UNITED STATES GRAPHIC FILM MARKET SIZE, BY FILM TYPE, 2018-2030 (USD MILLION)
• TABLE 37. UNITED STATES GRAPHIC FILM MARKET SIZE, BY POLYMER TYPE, 2018-2030 (USD MILLION)
• TABLE 38. UNITED STATES GRAPHIC FILM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 39. UNITED STATES GRAPHIC FILM MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 40. ASIA-PACIFIC GRAPHIC FILM MARKET SIZE, BY FILM TYPE, 2018-2030 (USD MILLION)
• TABLE 41. ASIA-PACIFIC GRAPHIC FILM MARKET SIZE, BY POLYMER TYPE, 2018-2030 (USD MILLION)
• TABLE 42. ASIA-PACIFIC GRAPHIC FILM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 43. ASIA-PACIFIC GRAPHIC FILM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 44. AUSTRALIA GRAPHIC FILM MARKET SIZE, BY FILM TYPE, 2018-2030 (USD MILLION)
• TABLE 45. AUSTRALIA GRAPHIC FILM MARKET SIZE, BY POLYMER TYPE, 2018-2030 (USD MILLION)
• TABLE 46. AUSTRALIA GRAPHIC FILM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 47. CHINA GRAPHIC FILM MARKET SIZE, BY FILM TYPE, 2018-2030 (USD MILLION)
• TABLE 48. CHINA GRAPHIC FILM MARKET SIZE, BY POLYMER TYPE, 2018-2030 (USD MILLION)
• TABLE 49. CHINA GRAPHIC FILM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 50. INDIA GRAPHIC FILM MARKET SIZE, BY FILM TYPE, 2018-2030 (USD MILLION)
• TABLE 51. INDIA GRAPHIC FILM MARKET SIZE, BY POLYMER TYPE, 2018-2030 (USD MILLION)
• TABLE 52. INDIA GRAPHIC FILM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 53. INDONESIA GRAPHIC FILM MARKET SIZE, BY FILM TYPE, 2018-2030 (USD MILLION)
• TABLE 54. INDONESIA GRAPHIC FILM MARKET SIZE, BY POLYMER TYPE, 2018-2030 (USD MILLION)
• TABLE 55. INDONESIA GRAPHIC FILM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 56. JAPAN GRAPHIC FILM MARKET SIZE, BY FILM TYPE, 2018-2030 (USD MILLION)
• TABLE 57. JAPAN GRAPHIC FILM MARKET SIZE, BY POLYMER TYPE, 2018-2030 (USD MILLION)
• TABLE 58. JAPAN GRAPHIC FILM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 59. MALAYSIA GRAPHIC FILM MARKET SIZE, BY FILM TYPE, 2018-2030 (USD MILLION)
• TABLE 60. MALAYSIA GRAPHIC FILM MARKET SIZE, BY POLYMER TYPE, 2018-2030 (USD MILLION)
• TABLE 61. MALAYSIA GRAPHIC FILM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 62. PHILIPPINES GRAPHIC FILM MARKET SIZE, BY FILM TYPE, 2018-2030 (USD MILLION)
• TABLE 63. PHILIPPINES GRAPHIC FILM MARKET SIZE, BY POLYMER TYPE, 2018-2030 (USD MILLION)
• TABLE 64. PHILIPPINES GRAPHIC FILM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 65. SINGAPORE GRAPHIC FILM MARKET SIZE, BY FILM TYPE, 2018-2030 (USD MILLION)
• TABLE 66. SINGAPORE GRAPHIC FILM MARKET SIZE, BY POLYMER TYPE, 2018-2030 (USD MILLION)
• TABLE 67. SINGAPORE GRAPHIC FILM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 68. SOUTH KOREA GRAPHIC FILM MARKET SIZE, BY FILM TYPE, 2018-2030 (USD MILLION)
• TABLE 69. SOUTH KOREA GRAPHIC FILM MARKET SIZE, BY POLYMER TYPE, 2018-2030 (USD MILLION)
• TABLE 70. SOUTH KOREA GRAPHIC FILM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 71. TAIWAN GRAPHIC FILM MARKET SIZE, BY FILM TYPE, 2018-2030 (USD MILLION)
• TABLE 72. TAIWAN GRAPHIC FILM MARKET SIZE, BY POLYMER TYPE, 2018-2030 (USD MILLION)
• TABLE 73. TAIWAN GRAPHIC FILM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 74. THAILAND GRAPHIC FILM MARKET SIZE, BY FILM TYPE, 2018-2030 (USD MILLION)
• TABLE 75. THAILAND GRAPHIC FILM MARKET SIZE, BY POLYMER TYPE, 2018-2030 (USD MILLION)
• TABLE 76. THAILAND GRAPHIC FILM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 77. VIETNAM GRAPHIC FILM MARKET SIZE, BY FILM TYPE, 2018-2030 (USD MILLION)
• TABLE 78. VIETNAM GRAPHIC FILM MARKET SIZE, BY POLYMER TYPE, 2018-2030 (USD MILLION)
• TABLE 79. VIETNAM GRAPHIC FILM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 80. EUROPE, MIDDLE EAST & AFRICA GRAPHIC FILM MARKET SIZE, BY FILM TYPE, 2018-2030 (USD MILLION)
• TABLE 81. EUROPE, MIDDLE EAST & AFRICA GRAPHIC FILM MARKET SIZE, BY POLYMER TYPE, 2018-2030 (USD MILLION)
• TABLE 82. EUROPE, MIDDLE EAST & AFRICA GRAPHIC FILM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 83. EUROPE, MIDDLE EAST & AFRICA GRAPHIC FILM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 84. DENMARK GRAPHIC FILM MARKET SIZE, BY FILM TYPE, 2018-2030 (USD MILLION)
• TABLE 85. DENMARK GRAPHIC FILM MARKET SIZE, BY POLYMER TYPE, 2018-2030 (USD MILLION)
• TABLE 86. DENMARK GRAPHIC FILM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 87. EGYPT GRAPHIC FILM MARKET SIZE, BY FILM TYPE, 2018-2030 (USD MILLION)
• TABLE 88. EGYPT GRAPHIC FILM MARKET SIZE, BY POLYMER TYPE, 2018-2030 (USD MILLION)
• TABLE 89. EGYPT GRAPHIC FILM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 90. FINLAND GRAPHIC FILM MARKET SIZE, BY FILM TYPE, 2018-2030 (USD MILLION)
• TABLE 91. FINLAND GRAPHIC FILM MARKET SIZE, BY POLYMER TYPE, 2018-2030 (USD MILLION)
• TABLE 92. FINLAND GRAPHIC FILM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 93. FRANCE GRAPHIC FILM MARKET SIZE, BY FILM TYPE, 2018-2030 (USD MILLION)
• TABLE 94. FRANCE GRAPHIC FILM MARKET SIZE, BY POLYMER TYPE, 2018-2030 (USD MILLION)
• TABLE 95. FRANCE GRAPHIC FILM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 96. GERMANY GRAPHIC FILM MARKET SIZE, BY FILM TYPE, 2018-2030 (USD MILLION)
• TABLE 97. GERMANY GRAPHIC FILM MARKET SIZE, BY POLYMER TYPE, 2018-2030 (USD MILLION)
• TABLE 98. GERMANY GRAPHIC FILM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 99. ISRAEL GRAPHIC FILM MARKET SIZE, BY FILM TYPE, 2018-2030 (USD MILLION)
• TABLE 100. ISRAEL GRAPHIC FILM MARKET SIZE, BY POLYMER TYPE, 2018-2030 (USD MILLION)
• TABLE 101. ISRAEL GRAPHIC FILM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 102. ITALY GRAPHIC FILM MARKET SIZE, BY FILM TYPE, 2018-2030 (USD MILLION)
• TABLE 103. ITALY GRAPHIC FILM MARKET SIZE, BY POLYMER TYPE, 2018-2030 (USD MILLION)
• TABLE 104. ITALY GRAPHIC FILM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 105. NETHERLANDS GRAPHIC FILM MARKET SIZE, BY FILM TYPE, 2018-2030 (USD MILLION)
• TABLE 106. NETHERLANDS GRAPHIC FILM MARKET SIZE, BY POLYMER TYPE, 2018-2030 (USD MILLION)
• TABLE 107. NETHERLANDS GRAPHIC FILM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 108. NIGERIA GRAPHIC FILM MARKET SIZE, BY FILM TYPE, 2018-2030 (USD MILLION)
• TABLE 109. NIGERIA GRAPHIC FILM MARKET SIZE, BY POLYMER TYPE, 2018-2030 (USD MILLION)
• TABLE 110. NIGERIA GRAPHIC FILM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 111. NORWAY GRAPHIC FILM MARKET SIZE, BY FILM TYPE, 2018-2030 (USD MILLION)
• TABLE 112. NORWAY GRAPHIC FILM MARKET SIZE, BY POLYMER TYPE, 2018-2030 (USD MILLION)
• TABLE 113. NORWAY GRAPHIC FILM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 114. POLAND GRAPHIC FILM MARKET SIZE, BY FILM TYPE, 2018-2030 (USD MILLION)
• TABLE 115. POLAND GRAPHIC FILM MARKET SIZE, BY POLYMER TYPE, 2018-2030 (USD MILLION)
• TABLE 116. POLAND GRAPHIC FILM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 117. QATAR GRAPHIC FILM MARKET SIZE, BY FILM TYPE, 2018-2030 (USD MILLION)
• TABLE 118. QATAR GRAPHIC FILM MARKET SIZE, BY POLYMER TYPE, 2018-2030 (USD MILLION)
• TABLE 119. QATAR GRAPHIC FILM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 120. RUSSIA GRAPHIC FILM MARKET SIZE, BY FILM TYPE, 2018-2030 (USD MILLION)
• TABLE 121. RUSSIA GRAPHIC FILM MARKET SIZE, BY POLYMER TYPE, 2018-2030 (USD MILLION)
• TABLE 122. RUSSIA GRAPHIC FILM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 123. SAUDI ARABIA GRAPHIC FILM MARKET SIZE, BY FILM TYPE, 2018-2030 (USD MILLION)
• TABLE 124. SAUDI ARABIA GRAPHIC FILM MARKET SIZE, BY POLYMER TYPE, 2018-2030 (USD MILLION)
• TABLE 125. SAUDI ARABIA GRAPHIC FILM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 126. SOUTH AFRICA GRAPHIC FILM MARKET SIZE, BY FILM TYPE, 2018-2030 (USD MILLION)
• TABLE 127. SOUTH AFRICA GRAPHIC FILM MARKET SIZE, BY POLYMER TYPE, 2018-2030 (USD MILLION)
• TABLE 128. SOUTH AFRICA GRAPHIC FILM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 129. SPAIN GRAPHIC FILM MARKET SIZE, BY FILM TYPE, 2018-2030 (USD MILLION)
• TABLE 130. SPAIN GRAPHIC FILM MARKET SIZE, BY POLYMER TYPE, 2018-2030 (USD MILLION)
• TABLE 131. SPAIN GRAPHIC FILM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 132. SWEDEN GRAPHIC FILM MARKET SIZE, BY FILM TYPE, 2018-2030 (USD MILLION)
• TABLE 133. SWEDEN GRAPHIC FILM MARKET SIZE, BY POLYMER TYPE, 2018-2030 (USD MILLION)
• TABLE 134. SWEDEN GRAPHIC FILM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 135. SWITZERLAND GRAPHIC FILM MARKET SIZE, BY FILM TYPE, 2018-2030 (USD MILLION)
• TABLE 136. SWITZERLAND GRAPHIC FILM MARKET SIZE, BY POLYMER TYPE, 2018-2030 (USD MILLION)
• TABLE 137. SWITZERLAND GRAPHIC FILM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 138. TURKEY GRAPHIC FILM MARKET SIZE, BY FILM TYPE, 2018-2030 (USD MILLION)
• TABLE 139. TURKEY GRAPHIC FILM MARKET SIZE, BY POLYMER TYPE, 2018-2030 (USD MILLION)
• TABLE 140. TURKEY GRAPHIC FILM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 141. UNITED ARAB EMIRATES GRAPHIC FILM MARKET SIZE, BY FILM TYPE, 2018-2030 (USD MILLION)
• TABLE 142. UNITED ARAB EMIRATES GRAPHIC FILM MARKET SIZE, BY POLYMER TYPE, 2018-2030 (USD MILLION)
• TABLE 143. UNITED ARAB EMIRATES GRAPHIC FILM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 144. UNITED KINGDOM GRAPHIC FILM MARKET SIZE, BY FILM TYPE, 2018-2030 (USD MILLION)
• TABLE 145. UNITED KINGDOM GRAPHIC FILM MARKET SIZE, BY POLYMER TYPE, 2018-2030 (USD MILLION)
• TABLE 146. UNITED KINGDOM GRAPHIC FILM MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 147. GRAPHIC FILM MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 148. GRAPHIC FILM MARKET, FPNV POSITIONING MATRIX, 2023

The Graphic Film Market was valued at USD 33.01 billion in 2023, expected to reach USD 34.64 billion in 2024, and is projected to grow at a CAGR of 5.23%, to USD 47.21 billion by 2030.

The graphic film market encompasses a diverse range of films used in various applications, including commercial advertising, vehicle graphics, anti-graffiti protection, and interior decoration. This sector is driven by the increasing demand for durable and aesthetically appealing advertising materials that can withstand environmental factors while maintaining visual quality. A key necessity for graphic films is their ability to offer high-quality digital prints that contribute to effective brand communication across different media. Their versatility in terms of textures and finishes broadens their application across industries such as automotive, architecture, and retail, highlighting a significant end-use scope. Growth factors influencing the market include technological advancements in printing techniques, burgeoning demand for attractive banners and wraps, and the increasing global focus on eco-friendly materials. A notable opportunity lies in the rising popularity of personalized solutions, as consumers and businesses strive for unique branding endeavors. Companies can capitalize on this by expanding their portfolio to include customizable options that meet diverse consumer needs. However, market growth faces limitations from factors such as fluctuating raw material prices and environmental concerns regarding plastic usage. Addressing these challenges involves advancing research into biodegradable materials, which could unlock significant innovation potential. Moreover, there's scope for developing films that offer enhanced durability and UV resistance, given the increasing need for long-lasting exposure in varied climates. The market maintains a competitive nature with constant innovation from key players striving to enhance the aesthetic and functional properties of their products. For businesses seeking growth, investing in research toward sustainable film compositions and exploring emerging markets with untapped potential for aesthetic and protective applications is crucial. Overall, the graphic film market is poised for advancement, driven by an amalgamation of innovative research, adaptation to eco-friendly practices, and capability expansion into customizable, high-performance solutions.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Graphic Film Market

The Graphic Film Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growth in wrap advertising in FMCG products
  • Rising deployment of graphic films for automobiles
  • Adoption of sustainable films owing to national net-zero goals and plastic ban
• Market Restraints
  • Fluctuation in the prices of raw material
• Market Opportunities
  • Advancements in printing technology and graphic films
  • Increasing use of wrap advertising on public spaces
• Market Challenges
  • Environment and sustainability issues associated with graphic films

Porter's Five Forces: A Strategic Tool for Navigating the Graphic Film Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Graphic Film Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Graphic Film Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Graphic Film Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Graphic Film Market

A detailed market share analysis in the Graphic Film Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Graphic Film Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Graphic Film Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Graphic Film Market

A strategic analysis of the Graphic Film Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Graphic Film Market, highlighting leading vendors and their innovative profiles. These include 3M Company, Amcor PLC, Arlon Graphics, LLC, Avery Dennison Corporation, BASF SE, Contra Vision Ltd., Cosmo Films, DIC Corporation, Drytac Corporation, Dunmore Corporation, DuPont de Nemours, Inc., Frimpeks, Garware Hi-Tech Films Limited, HEXIS S.A.S., Innovia, Kay Premium Marking Films Ltd., Kimoto Ltd., Mativ Holdings, Inc, SABIC, Spandex AG, SWM Group of Companies, The Griff Network, and The Lubrizol Corporation.

Market Segmentation & Coverage

This research report categorizes the Graphic Film Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Film Type, market is studied across Opaque, Reflective, Translucent, and Transparent.
• Based on Polymer Type, market is studied across Polyethylene (PE), Polypropylene (PP), and Polyvinylchloride (PVC).
• Based on End-User, market is studied across Automotive, Industrial, and Promotion & Advertising.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growth in wrap advertising in FMCG products
    • 5.1.1.2. Rising deployment of graphic films for automobiles
    • 5.1.1.3. Adoption of sustainable films owing to national net-zero goals and plastic ban
  • 5.1.2. Restraints
    • 5.1.2.1. Fluctuation in the prices of raw material
  • 5.1.3. Opportunities
    • 5.1.3.1. Advancements in printing technology and graphic films
    • 5.1.3.2. Increasing use of wrap advertising on public spaces
  • 5.1.4. Challenges
    • 5.1.4.1. Environment and sustainability issues associated with graphic films
• 5.2. Market Segmentation Analysis
  • 5.2.1. Film Type: Burgeoning usage of reflective graphic films owing to their visibility and safety attributes, especially in low-light conditions
  • 5.2.2. Polymer Type: Significant adoption of polyethylene for the production of graphic film due to its durability and moisture resistance properties
  • 5.2.3. End-User: Evolving applications of graphic films for promotion and advertising
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Graphic Film Market, by Film Type

• 6.1. Introduction
• 6.2. Opaque
• 6.3. Reflective
• 6.4. Translucent
• 6.5. Transparent

7. Graphic Film Market, by Polymer Type

• 7.1. Introduction
• 7.2. Polyethylene (PE)
• 7.3. Polypropylene (PP)
• 7.4. Polyvinylchloride (PVC)

8. Graphic Film Market, by End-User

• 8.1. Introduction
• 8.2. Automotive
• 8.3. Industrial
• 8.4. Promotion & Advertising

9. Americas Graphic Film Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Graphic Film Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Graphic Film Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
  • 12.3.1. UPM Raflatac Launches New Graphics Solutions in the Americas
  • 12.3.2. Innovia Films Invests in New Top-Coating Line
  • 12.3.3. FDC Acquires Eastex Products, Inc.
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. 3M Company
• 2. Amcor PLC
• 3. Arlon Graphics, LLC
• 4. Avery Dennison Corporation
• 5. BASF SE
• 6. Contra Vision Ltd.
• 7. Cosmo Films
• 8. DIC Corporation
• 9. Drytac Corporation
• 10. Dunmore Corporation
• 11. DuPont de Nemours, Inc.
• 12. Frimpeks
• 13. Garware Hi-Tech Films Limited
• 14. HEXIS S.A.S.
• 15. Innovia
• 16. Kay Premium Marking Films Ltd.
• 17. Kimoto Ltd.
• 18. Mativ Holdings, Inc
• 19. SABIC
• 20. Spandex AG
• 21. SWM Group of Companies
• 22. The Griff Network
• 23. The Lubrizol Corporation