デジタル看板市場：タイプ別、寸法別、用途別 - 2025-2030年の世界予測

デジタル看板市場は、2023年に79億8,000万米ドルと評価され、2024年には85億4,000万米ドルに達すると予測され、CAGR 7.44%で成長し、2030年には132億米ドルに達すると予測されています。

デジタル看板は、LED技術を活用して電子画像やアニメーションを表示するダイナミックな広告プラットフォームであり、柔軟でインタラクティブな広告ソリューションを提供することで、従来の静的なビルボードとは一線を画しています。デジタル看板の必要性は、素早く注目を集め、都市部の視聴者のリアルタイム更新のニーズに対応する能力から生まれます。その用途は、小売、自動車、エンターテインメントなど、プロモーション目的のさまざまな分野に広がっています。これらのディスプレイの最終用途には、都市、空港、主要交通ハブが含まれ、人通りの多い場所を活用して視認性とインパクトを最大化します。市場の洞察によると、都市化、デジタル屋外広告（DOOH）需要の増加、プログラマティック広告のような技術的進歩などの成長要因が極めて重要です。最新のビジネスチャンスとしては、パーソナライズされたコンテンツのためのデータ分析との統合や、ユーザー・エンゲージメントの強化のための拡張現実の組み込みなどがあり、広告主はキャンペーンを効果的に調整するための豊富なデータを得ることができます。しかし、高い設置コスト、特定の地域における厳しい規制要件、光害に関する環境問題などの制約が、潜在的な市場成長の足かせとなっています。さらに、強固なパフォーマンス指標を提供するオンライン広告チャネルとの競合も大きな課題となっています。技術革新の最良の道筋は、予測分析と広告のカスタマイズにAIを活用すること、環境問題に対処するためにエネルギー効率の高い技術を探求すること、QRコードやNFC技術を通じて双方向性を高めることにあります。プロバイダーは、コンテンツ配信プラットフォームの多様化とスマートシティ・インフラとの統合に注力し、優位性を保つべきです。課題はあるもの、デジタルビルボード市場は、新興市場が未開拓の可能性を提供する、イノベーションの機が熟したダイナミックな景観を提示しています。企業が成長を目指す中、規制状況を効果的にナビゲートし、斬新なテクノロジーに投資することは、競争力を維持し市場拡大を推進する上で極めて重要です。市場の競争は依然激しく、急速に進化しているため、消費者の動向や技術の進歩に常に対応し、革新し続ける必要があります。

市場力学：急速に進化するデジタル看板市場の主要市場インサイトを公開

デジタル看板市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 小売業界における、より充実した店舗体験を生み出すための広告の重要性に関する意識の高まり
  • 没入感のある展示要素として、イベントやエンターテインメントを目的としたデジタル看板の採用
  • インフルエンサーやコンテンツクリエイターとのパートナーシップによる、テーラーメイドのデジタル看板の創出
• 市場抑制要因
  • スペースの制約と機能の制限
• 市場機会
  • デジタル看板のリーチと機能特性を向上させるための継続的な進歩
  • デジタル看板の維持とスマートシティの拡大のために、持続可能なソリューションと再生可能なソースを取り入れる取り組み
• 市場の課題
  • デジタル看板の展開の難しさ

ポーターのファイブフォース：デジタル看板市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、デジタル看板市場の競合情勢を理解するための重要なツールです。ポーターのファイブフォースフレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：デジタル看板市場における外部からの影響の把握

外部マクロ環境要因は、デジタル看板市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析デジタル看板市場における競合情勢の把握

デジタル看板市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスデジタル看板市場におけるベンダーのパフォーマンス評価

FPNVポジショニング・マトリックスは、デジタル看板市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨デジタル看板市場における成功への道筋を描く

デジタル看板市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開発の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 小売業における店舗体験の向上のための広告の重要性に関する認識の高まり
    • 没入型展示要素としてイベントやエンターテインメントを目的としたデジタル看板の採用
    • インフルエンサーやコンテンツクリエイターと提携してカスタマイズされたデジタル看板を制作
  • 抑制要因
    • スペースの制約と機能の制限
  • 機会
    • デジタル看板のリーチと機能属性を改善するための継続的な進歩
    • スマートシティの維持と拡大のために持続可能なソリューションと再生可能な資源を取り入れる取り組み
  • 課題
    • デジタル看板の導入の難しさ
• 市場セグメンテーション分析
  • タイプ：汎用性、コスト効率、視認性の高さから、標準看板の新たな利用法が生まれています。
  • 用途：小売業におけるデジタル看板の採用により、さまざまな製品、プロモーション、イベントを宣伝
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 デジタル看板市場：タイプ別

• インタラクティブなデジタル看板
• モバイルデジタル看板
• 標準デジタル看板

第7章 デジタル看板市場：寸法別

• 大
• 中
• 小

第8章 デジタル看板市場：用途別

• 銀行業務
• ヘルスケア
• ホスピタリティ
• メディアとエンターテイメント
• 小売り
• スタジアムと遊び場
• 輸送

第9章 南北アメリカのデジタル看板市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋地域のデジタル看板市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカのデジタル看板市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
  • アルファ・ジャム、ナイジェリアでアフリカ初の3Dデジタル看板を設置
  • アウトドアネットワークがイーストロンドンに初の回転式デジタル看板を設置
  • Clear Channel LaunchPADがBillboard Liveの追加により拡張
• 戦略分析と提言

企業一覧

• Blip by Acme Intergalactic, LLC
• Clear Channel Outdoor, LLC
• Daktronics, Inc.
• Drury Displays, Inc.
• Electro-Matic Corporate
• Focus Media UK Ltd.
• Headrick Outdoor Media
• JCDecaux SE
• Kegerreis Outdoor Advertising
• Lamar Advertising Company
• LED Craft Inc
• Lindmark Billboards
• Link Media Outdoor
• Mega LED Technology
• Microsoft Corporation
• OUTFRONT Media Inc.
• Samsung Electronics Co., Ltd.
• SignAd Outdoor
• Sony Corporation
• Stroer CORE GmbH & Co. KG
• Ultravision LED Solutions
• Unit LED Co.,Ltd.
• Vision Display Pvt. Ltd.
• Watchfire Signs, LLC.
• Xtreme Media Pvt. Ltd.

LIST OF FIGURES

• FIGURE 1. DIGITAL BILLBOARDS MARKET RESEARCH PROCESS
• FIGURE 2. DIGITAL BILLBOARDS MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL DIGITAL BILLBOARDS MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL DIGITAL BILLBOARDS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL DIGITAL BILLBOARDS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL DIGITAL BILLBOARDS MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL DIGITAL BILLBOARDS MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL DIGITAL BILLBOARDS MARKET SIZE, BY DIMENSION, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL DIGITAL BILLBOARDS MARKET SIZE, BY DIMENSION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL DIGITAL BILLBOARDS MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL DIGITAL BILLBOARDS MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS DIGITAL BILLBOARDS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS DIGITAL BILLBOARDS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES DIGITAL BILLBOARDS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES DIGITAL BILLBOARDS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC DIGITAL BILLBOARDS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC DIGITAL BILLBOARDS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA DIGITAL BILLBOARDS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA DIGITAL BILLBOARDS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. DIGITAL BILLBOARDS MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. DIGITAL BILLBOARDS MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. DIGITAL BILLBOARDS MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL DIGITAL BILLBOARDS MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL DIGITAL BILLBOARDS MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL DIGITAL BILLBOARDS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. DIGITAL BILLBOARDS MARKET DYNAMICS
• TABLE 7. GLOBAL DIGITAL BILLBOARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL DIGITAL BILLBOARDS MARKET SIZE, BY INTERACTIVE DIGITAL BILLBOARDS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL DIGITAL BILLBOARDS MARKET SIZE, BY MOBILE DIGITAL BILLBOARDS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL DIGITAL BILLBOARDS MARKET SIZE, BY STANDARD DIGITAL BILLBOARDS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL DIGITAL BILLBOARDS MARKET SIZE, BY DIMENSION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL DIGITAL BILLBOARDS MARKET SIZE, BY LARGE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL DIGITAL BILLBOARDS MARKET SIZE, BY MEDIUM, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL DIGITAL BILLBOARDS MARKET SIZE, BY SMALL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL DIGITAL BILLBOARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL DIGITAL BILLBOARDS MARKET SIZE, BY BANKING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL DIGITAL BILLBOARDS MARKET SIZE, BY HEALTHCARE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL DIGITAL BILLBOARDS MARKET SIZE, BY HOSPITALITY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL DIGITAL BILLBOARDS MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL DIGITAL BILLBOARDS MARKET SIZE, BY RETAIL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL DIGITAL BILLBOARDS MARKET SIZE, BY STADIUMS & PLAYGROUNDS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL DIGITAL BILLBOARDS MARKET SIZE, BY TRANSPORT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 23. AMERICAS DIGITAL BILLBOARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 24. AMERICAS DIGITAL BILLBOARDS MARKET SIZE, BY DIMENSION, 2018-2030 (USD MILLION)
• TABLE 25. AMERICAS DIGITAL BILLBOARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 26. AMERICAS DIGITAL BILLBOARDS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 27. ARGENTINA DIGITAL BILLBOARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 28. ARGENTINA DIGITAL BILLBOARDS MARKET SIZE, BY DIMENSION, 2018-2030 (USD MILLION)
• TABLE 29. ARGENTINA DIGITAL BILLBOARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 30. BRAZIL DIGITAL BILLBOARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 31. BRAZIL DIGITAL BILLBOARDS MARKET SIZE, BY DIMENSION, 2018-2030 (USD MILLION)
• TABLE 32. BRAZIL DIGITAL BILLBOARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 33. CANADA DIGITAL BILLBOARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 34. CANADA DIGITAL BILLBOARDS MARKET SIZE, BY DIMENSION, 2018-2030 (USD MILLION)
• TABLE 35. CANADA DIGITAL BILLBOARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 36. MEXICO DIGITAL BILLBOARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 37. MEXICO DIGITAL BILLBOARDS MARKET SIZE, BY DIMENSION, 2018-2030 (USD MILLION)
• TABLE 38. MEXICO DIGITAL BILLBOARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 39. UNITED STATES DIGITAL BILLBOARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 40. UNITED STATES DIGITAL BILLBOARDS MARKET SIZE, BY DIMENSION, 2018-2030 (USD MILLION)
• TABLE 41. UNITED STATES DIGITAL BILLBOARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 42. UNITED STATES DIGITAL BILLBOARDS MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 43. ASIA-PACIFIC DIGITAL BILLBOARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 44. ASIA-PACIFIC DIGITAL BILLBOARDS MARKET SIZE, BY DIMENSION, 2018-2030 (USD MILLION)
• TABLE 45. ASIA-PACIFIC DIGITAL BILLBOARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 46. ASIA-PACIFIC DIGITAL BILLBOARDS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 47. AUSTRALIA DIGITAL BILLBOARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 48. AUSTRALIA DIGITAL BILLBOARDS MARKET SIZE, BY DIMENSION, 2018-2030 (USD MILLION)
• TABLE 49. AUSTRALIA DIGITAL BILLBOARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 50. CHINA DIGITAL BILLBOARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 51. CHINA DIGITAL BILLBOARDS MARKET SIZE, BY DIMENSION, 2018-2030 (USD MILLION)
• TABLE 52. CHINA DIGITAL BILLBOARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 53. INDIA DIGITAL BILLBOARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 54. INDIA DIGITAL BILLBOARDS MARKET SIZE, BY DIMENSION, 2018-2030 (USD MILLION)
• TABLE 55. INDIA DIGITAL BILLBOARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 56. INDONESIA DIGITAL BILLBOARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 57. INDONESIA DIGITAL BILLBOARDS MARKET SIZE, BY DIMENSION, 2018-2030 (USD MILLION)
• TABLE 58. INDONESIA DIGITAL BILLBOARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 59. JAPAN DIGITAL BILLBOARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 60. JAPAN DIGITAL BILLBOARDS MARKET SIZE, BY DIMENSION, 2018-2030 (USD MILLION)
• TABLE 61. JAPAN DIGITAL BILLBOARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 62. MALAYSIA DIGITAL BILLBOARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 63. MALAYSIA DIGITAL BILLBOARDS MARKET SIZE, BY DIMENSION, 2018-2030 (USD MILLION)
• TABLE 64. MALAYSIA DIGITAL BILLBOARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 65. PHILIPPINES DIGITAL BILLBOARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 66. PHILIPPINES DIGITAL BILLBOARDS MARKET SIZE, BY DIMENSION, 2018-2030 (USD MILLION)
• TABLE 67. PHILIPPINES DIGITAL BILLBOARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 68. SINGAPORE DIGITAL BILLBOARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 69. SINGAPORE DIGITAL BILLBOARDS MARKET SIZE, BY DIMENSION, 2018-2030 (USD MILLION)
• TABLE 70. SINGAPORE DIGITAL BILLBOARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 71. SOUTH KOREA DIGITAL BILLBOARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 72. SOUTH KOREA DIGITAL BILLBOARDS MARKET SIZE, BY DIMENSION, 2018-2030 (USD MILLION)
• TABLE 73. SOUTH KOREA DIGITAL BILLBOARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 74. TAIWAN DIGITAL BILLBOARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 75. TAIWAN DIGITAL BILLBOARDS MARKET SIZE, BY DIMENSION, 2018-2030 (USD MILLION)
• TABLE 76. TAIWAN DIGITAL BILLBOARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 77. THAILAND DIGITAL BILLBOARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 78. THAILAND DIGITAL BILLBOARDS MARKET SIZE, BY DIMENSION, 2018-2030 (USD MILLION)
• TABLE 79. THAILAND DIGITAL BILLBOARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 80. VIETNAM DIGITAL BILLBOARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 81. VIETNAM DIGITAL BILLBOARDS MARKET SIZE, BY DIMENSION, 2018-2030 (USD MILLION)
• TABLE 82. VIETNAM DIGITAL BILLBOARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 83. EUROPE, MIDDLE EAST & AFRICA DIGITAL BILLBOARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 84. EUROPE, MIDDLE EAST & AFRICA DIGITAL BILLBOARDS MARKET SIZE, BY DIMENSION, 2018-2030 (USD MILLION)
• TABLE 85. EUROPE, MIDDLE EAST & AFRICA DIGITAL BILLBOARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 86. EUROPE, MIDDLE EAST & AFRICA DIGITAL BILLBOARDS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 87. DENMARK DIGITAL BILLBOARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 88. DENMARK DIGITAL BILLBOARDS MARKET SIZE, BY DIMENSION, 2018-2030 (USD MILLION)
• TABLE 89. DENMARK DIGITAL BILLBOARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 90. EGYPT DIGITAL BILLBOARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 91. EGYPT DIGITAL BILLBOARDS MARKET SIZE, BY DIMENSION, 2018-2030 (USD MILLION)
• TABLE 92. EGYPT DIGITAL BILLBOARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 93. FINLAND DIGITAL BILLBOARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 94. FINLAND DIGITAL BILLBOARDS MARKET SIZE, BY DIMENSION, 2018-2030 (USD MILLION)
• TABLE 95. FINLAND DIGITAL BILLBOARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 96. FRANCE DIGITAL BILLBOARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 97. FRANCE DIGITAL BILLBOARDS MARKET SIZE, BY DIMENSION, 2018-2030 (USD MILLION)
• TABLE 98. FRANCE DIGITAL BILLBOARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 99. GERMANY DIGITAL BILLBOARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 100. GERMANY DIGITAL BILLBOARDS MARKET SIZE, BY DIMENSION, 2018-2030 (USD MILLION)
• TABLE 101. GERMANY DIGITAL BILLBOARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 102. ISRAEL DIGITAL BILLBOARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 103. ISRAEL DIGITAL BILLBOARDS MARKET SIZE, BY DIMENSION, 2018-2030 (USD MILLION)
• TABLE 104. ISRAEL DIGITAL BILLBOARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 105. ITALY DIGITAL BILLBOARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 106. ITALY DIGITAL BILLBOARDS MARKET SIZE, BY DIMENSION, 2018-2030 (USD MILLION)
• TABLE 107. ITALY DIGITAL BILLBOARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 108. NETHERLANDS DIGITAL BILLBOARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 109. NETHERLANDS DIGITAL BILLBOARDS MARKET SIZE, BY DIMENSION, 2018-2030 (USD MILLION)
• TABLE 110. NETHERLANDS DIGITAL BILLBOARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 111. NIGERIA DIGITAL BILLBOARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 112. NIGERIA DIGITAL BILLBOARDS MARKET SIZE, BY DIMENSION, 2018-2030 (USD MILLION)
• TABLE 113. NIGERIA DIGITAL BILLBOARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 114. NORWAY DIGITAL BILLBOARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 115. NORWAY DIGITAL BILLBOARDS MARKET SIZE, BY DIMENSION, 2018-2030 (USD MILLION)
• TABLE 116. NORWAY DIGITAL BILLBOARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 117. POLAND DIGITAL BILLBOARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 118. POLAND DIGITAL BILLBOARDS MARKET SIZE, BY DIMENSION, 2018-2030 (USD MILLION)
• TABLE 119. POLAND DIGITAL BILLBOARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 120. QATAR DIGITAL BILLBOARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 121. QATAR DIGITAL BILLBOARDS MARKET SIZE, BY DIMENSION, 2018-2030 (USD MILLION)
• TABLE 122. QATAR DIGITAL BILLBOARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 123. RUSSIA DIGITAL BILLBOARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 124. RUSSIA DIGITAL BILLBOARDS MARKET SIZE, BY DIMENSION, 2018-2030 (USD MILLION)
• TABLE 125. RUSSIA DIGITAL BILLBOARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 126. SAUDI ARABIA DIGITAL BILLBOARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 127. SAUDI ARABIA DIGITAL BILLBOARDS MARKET SIZE, BY DIMENSION, 2018-2030 (USD MILLION)
• TABLE 128. SAUDI ARABIA DIGITAL BILLBOARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 129. SOUTH AFRICA DIGITAL BILLBOARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 130. SOUTH AFRICA DIGITAL BILLBOARDS MARKET SIZE, BY DIMENSION, 2018-2030 (USD MILLION)
• TABLE 131. SOUTH AFRICA DIGITAL BILLBOARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 132. SPAIN DIGITAL BILLBOARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 133. SPAIN DIGITAL BILLBOARDS MARKET SIZE, BY DIMENSION, 2018-2030 (USD MILLION)
• TABLE 134. SPAIN DIGITAL BILLBOARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 135. SWEDEN DIGITAL BILLBOARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 136. SWEDEN DIGITAL BILLBOARDS MARKET SIZE, BY DIMENSION, 2018-2030 (USD MILLION)
• TABLE 137. SWEDEN DIGITAL BILLBOARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 138. SWITZERLAND DIGITAL BILLBOARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 139. SWITZERLAND DIGITAL BILLBOARDS MARKET SIZE, BY DIMENSION, 2018-2030 (USD MILLION)
• TABLE 140. SWITZERLAND DIGITAL BILLBOARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 141. TURKEY DIGITAL BILLBOARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 142. TURKEY DIGITAL BILLBOARDS MARKET SIZE, BY DIMENSION, 2018-2030 (USD MILLION)
• TABLE 143. TURKEY DIGITAL BILLBOARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 144. UNITED ARAB EMIRATES DIGITAL BILLBOARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 145. UNITED ARAB EMIRATES DIGITAL BILLBOARDS MARKET SIZE, BY DIMENSION, 2018-2030 (USD MILLION)
• TABLE 146. UNITED ARAB EMIRATES DIGITAL BILLBOARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 147. UNITED KINGDOM DIGITAL BILLBOARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 148. UNITED KINGDOM DIGITAL BILLBOARDS MARKET SIZE, BY DIMENSION, 2018-2030 (USD MILLION)
• TABLE 149. UNITED KINGDOM DIGITAL BILLBOARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 150. DIGITAL BILLBOARDS MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 151. DIGITAL BILLBOARDS MARKET, FPNV POSITIONING MATRIX, 2023

The Digital Billboards Market was valued at USD 7.98 billion in 2023, expected to reach USD 8.54 billion in 2024, and is projected to grow at a CAGR of 7.44%, to USD 13.20 billion by 2030.

Digital billboards are dynamic advertising platforms utilizing LED technology to display electronic images and animations, making them distinct from traditional static billboards by offering flexible and interactive advertising solutions. The necessity of digital billboards arises from their ability to captivate attention quickly and address urban audiences' needs for real-time updates, while their application extends across various sectors like retail, automotive, and entertainment for promotional purposes. End-use scope for these displays includes cities, airports, and major transport hubs, leveraging high footfall areas to maximize visibility and impact. Market insights reveal that growth factors such as urbanization, increasing demand for digital out-of-home (DOOH) advertising, and technological advancements like programmatic advertising are pivotal. Latest opportunities include integration with data analytics for personalized content and incorporating augmented reality for enhanced user engagement, providing advertisers with richer data to tailor their campaigns effectively. However, limitations such as high installation costs, strict regulatory requirements in certain regions, and environmental concerns about light pollution hold back potential market growth. Additionally, competition with online advertising channels, which offer robust performance metrics, poses significant challenges. The best avenues for innovation lie in harnessing AI for predictive analytics and ad customization, exploring energy-efficient technologies to address environmental issues, and increasing interactivity through QR codes or NFC technology. Providers should focus on diversifying content delivery platforms and integrating with smart city infrastructures to stay ahead. Despite challenges, the digital billboard market presents a dynamic landscape ripe for innovation, with emerging markets offering untapped potential. As businesses strive for growth, navigating regulatory landscapes effectively and investing in novel technologies will be crucial for maintaining a competitive edge and driving market expansion. The market's nature remains competitive and rapidly evolving, requiring constant innovation and adaptation to consumer trends and technological advancements.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Digital Billboards Market

The Digital Billboards Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing awareness regarding the importance of advertising to create enhanced store experiences in the retail sector
  • Adoption of digital billboards for events and entertainment purposes as immersive exhibition elements
  • Partnerships with influencers and content creators to generate tailored digital billboards
• Market Restraints
  • Space constraints and limited functionalities
• Market Opportunities
  • Ongoing advancements to improve the reach and functional attributes of digital billboards
  • Initiatives to incorporate sustainable solutions and renewable sources for maintaining digital billboards and expansion of smart cities
• Market Challenges
  • Difficulties in deploying digital billboards

Porter's Five Forces: A Strategic Tool for Navigating the Digital Billboards Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Digital Billboards Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Digital Billboards Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Digital Billboards Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Digital Billboards Market

A detailed market share analysis in the Digital Billboards Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Digital Billboards Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Digital Billboards Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Digital Billboards Market

A strategic analysis of the Digital Billboards Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Digital Billboards Market, highlighting leading vendors and their innovative profiles. These include Blip by Acme Intergalactic, LLC, Clear Channel Outdoor, LLC, Daktronics, Inc., Drury Displays, Inc., Electro-Matic Corporate, Focus Media UK Ltd., Headrick Outdoor Media, JCDecaux SE, Kegerreis Outdoor Advertising, Lamar Advertising Company, LED Craft Inc, Lindmark Billboards, Link Media Outdoor, Mega LED Technology, Microsoft Corporation, OUTFRONT Media Inc., Samsung Electronics Co., Ltd., SignAd Outdoor, Sony Corporation, Stroer CORE GmbH & Co. KG, Ultravision LED Solutions, Unit LED Co.,Ltd., Vision Display Pvt. Ltd., Watchfire Signs, LLC., and Xtreme Media Pvt. Ltd..

Market Segmentation & Coverage

This research report categorizes the Digital Billboards Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Interactive Digital Billboards, Mobile Digital Billboards, and Standard Digital Billboards.
• Based on Dimension, market is studied across Large, Medium, and Small.
• Based on Application, market is studied across Banking, Healthcare, Hospitality, Media & Entertainment, Retail, Stadiums & Playgrounds, and Transport.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing awareness regarding the importance of advertising to create enhanced store experiences in the retail sector
    • 5.1.1.2. Adoption of digital billboards for events and entertainment purposes as immersive exhibition elements
    • 5.1.1.3. Partnerships with influencers and content creators to generate tailored digital billboards
  • 5.1.2. Restraints
    • 5.1.2.1. Space constraints and limited functionalities
  • 5.1.3. Opportunities
    • 5.1.3.1. Ongoing advancements to improve the reach and functional attributes of digital billboards
    • 5.1.3.2. Initiatives to incorporate sustainable solutions and renewable sources for maintaining digital billboards and expansion of smart cities
  • 5.1.4. Challenges
    • 5.1.4.1. Difficulties in deploying digital billboards
• 5.2. Market Segmentation Analysis
  • 5.2.1. Type: Emerging utilization of standard billboards due to their versatility, cost-effectiveness, and high visibility
  • 5.2.2. Application: Adoption of digital billboards in the retail sector to advertise various products, promotions, and events
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Digital Billboards Market, by Type

• 6.1. Introduction
• 6.2. Interactive Digital Billboards
• 6.3. Mobile Digital Billboards
• 6.4. Standard Digital Billboards

7. Digital Billboards Market, by Dimension

• 7.1. Introduction
• 7.2. Large
• 7.3. Medium
• 7.4. Small

8. Digital Billboards Market, by Application

• 8.1. Introduction
• 8.2. Banking
• 8.3. Healthcare
• 8.4. Hospitality
• 8.5. Media & Entertainment
• 8.6. Retail
• 8.7. Stadiums & Playgrounds
• 8.8. Transport

9. Americas Digital Billboards Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Digital Billboards Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Digital Billboards Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
  • 12.3.1. Alpha, Jam launches Africa's first 3D digital billboard in Nigeria
  • 12.3.2. Outdoor Network launches its first rotating digital billboard in East London
  • 12.3.3. Clear Channel LaunchPAD Expands with Addition of Billboard Live
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Blip by Acme Intergalactic, LLC
• 2. Clear Channel Outdoor, LLC
• 3. Daktronics, Inc.
• 4. Drury Displays, Inc.
• 5. Electro-Matic Corporate
• 6. Focus Media UK Ltd.
• 7. Headrick Outdoor Media
• 8. JCDecaux SE
• 9. Kegerreis Outdoor Advertising
• 10. Lamar Advertising Company
• 11. LED Craft Inc
• 12. Lindmark Billboards
• 13. Link Media Outdoor
• 14. Mega LED Technology
• 15. Microsoft Corporation
• 16. OUTFRONT Media Inc.
• 17. Samsung Electronics Co., Ltd.
• 18. SignAd Outdoor
• 19. Sony Corporation
• 20. Stroer CORE GmbH & Co. KG
• 21. Ultravision LED Solutions
• 22. Unit LED Co.,Ltd.
• 23. Vision Display Pvt. Ltd.
• 24. Watchfire Signs, LLC.
• 25. Xtreme Media Pvt. Ltd.