ベビー毛布市場：タイプ、技術、販売チャネル別-2025-2030年世界予測

ベビー毛布市場の2023年の市場規模は28億9,000万米ドルで、2024年には30億9,000万米ドルに達すると予測され、CAGR 7.21%で成長し、2030年には47億2,000万米ドルに達すると予測されています。

ベビー毛布市場には、乳幼児向けに設計された幅広い製品が含まれ、通常、綿、フリース、竹などの素材で快適性と安全性を追求して作られています。この市場の範囲は、これらの必要不可欠なアイテムが提供する暖かさ、安心感、乳幼児ケアの必要性によって定義され、どの子供部屋にも不可欠なものとなっています。最終用途は、スワドリング、抱っこ、プレイマットとして日常的に使用することであり、エンドユーザーは両親、保育所、ギフトバイヤーです。この市場に影響を与える主な成長要因としては、新興国における出生率の上昇、eコマースの急増、乳幼児の安全性と快適性に関する消費者の意識の高まりなどが挙げられます。さらに、パーソナライズされたエコフレンドリーな製品を求める動向の高まりも、大きなビジネスチャンスをもたらしています。メーカーは、製品レンジを多様化し、持続可能な素材を取り入れることで、これらを活用することができます。しかし、原材料価格の変動や競合の増加といった課題には限界があります。文化的嗜好や厳しい安全基準も成長を阻害する可能性があり、メーカーには継続的な技術革新が求められます。最新の調査によると、抗菌性や保温性を取り入れるなど、現代の育児ニーズに対応した多機能ベビー毛布へのシフトの可能性があります。こうしたイノベーションは、製品の魅力を高めるだけでなく、健康志向のベビー用品に対する需要の高まりにも合致します。企業は、eコマース・ブームに乗じてデジタル・プレゼンスの拡大に注力し、フィードバックとイノベーションを通じて顧客中心の製品に投資すべきです。市場は、絶え間ない製品の差別化とイノベーションに牽引され、競争が激しいです。したがって、テクノロジーを効率的に活用し、持続可能な慣行を取り入れ、消費者の嗜好を理解する企業は、成長に向けて有利な立場にあります。課題はあるもの、品質と安全性がますます重視されるようになっているため、こうした需要に対応できる企業には、前進の余地と消費者参加の余地が十分にあります。

市場力学：急速に進化するベビー毛布市場の主要市場インサイトを公開

ベビー毛布市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 人口増加とベビーケア製品需要の増加
  • オンラインプラットフォームでのベビー毛布の入手可能性の増加
• 市場抑制要因
  • 製品回収の増加
• 市場機会
  • ベビー毛布デザインと機能性の継続的改善
  • オーガニックで無害なベビー毛布の需要の増加
• 市場の課題
  • ベビー毛布の品質に関する懸念

ポーターのファイブフォース：ベビー毛布市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：ベビー毛布市場における外部からの影響の把握

外部マクロ環境要因は、ベビー毛布市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析ベビー毛布市場における競合情勢の把握

ベビー毛布市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスベビー毛布市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、ベビー毛布市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によりベンダーを明確かつ的確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨ベビー毛布市場における成功への道筋を描く

ベビー毛布市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を検討することで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大の可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 人口増加とベビーケア製品の需要増加
    • オンラインプラットフォームでのベビーブランケットの入手性向上
  • 抑制要因
    • 製品リコールの増加
  • 機会
    • ベビー毛布のデザインと機能の継続的な改善
    • オーガニックで無毒なベビーブランケットの需要増加
  • 課題
    • ベビーブランケットに関する品質の懸念
• 市場セグメンテーション分析
  • タイプ：ゆるい毛布に伴うリスクなしに赤ちゃんを暖かく保つためのおくるみ毛布の使用が増えています
  • 販売チャネル：利便性と快適性により、オンラインプラットフォームでのベビーブランケットの入手性が高まっています。
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 ベビー毛布市場：タイプ別

• ベビーベッド用ブランケット
• 編み物/かぎ針編みのブランケット
• ベビーブランケット
• 安心ブランケット
• スリープサック/着用ブランケット
• おくるみブランケット

第7章 ベビー毛布市場：技術別

• 従来型
• 電気

第8章 ベビー毛布市場：販売チャネル別

• ギフトショップ
• オンラインプラットフォーム
• 小売店
• スーパーマーケットとハイパーマーケット

第9章 南北アメリカのベビー毛布市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋地域のベビー毛布市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカのベビー毛布市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
  • スティーブ・ローズ上院議員がウィー・ケア・ブランケットと提携し、若いがん患者を支援
• 戦略分析と提言

企業一覧

• aden & anais, Inc.
• American Baby Company
• Caden Lane
• Carter's, Inc.
• Elegant Baby
• Gerber Childrenswear LLC
• Goosewaddle
• Halo Innovations, Inc.
• In2Green
• Lambs & Ivy, Inc.
• Little Giraffe
• Lulujo Baby Inc.
• Minky Couture LLC
• Pehr Designs Inc.
• Pendleton Woolen Mills, Inc.
• Saranoni Company
• SwaddleDesigns, LLC
• Target Brands, Inc.
• The Little Green Sheep
• Trend Lab, LLC
• Williams-Sonoma Inc.

LIST OF FIGURES

• FIGURE 1. BABY BLANKET MARKET RESEARCH PROCESS
• FIGURE 2. BABY BLANKET MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL BABY BLANKET MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL BABY BLANKET MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL BABY BLANKET MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL BABY BLANKET MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL BABY BLANKET MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL BABY BLANKET MARKET SIZE, BY TECHNOLOGY, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL BABY BLANKET MARKET SIZE, BY TECHNOLOGY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL BABY BLANKET MARKET SIZE, BY SALES CHANNEL, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL BABY BLANKET MARKET SIZE, BY SALES CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS BABY BLANKET MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS BABY BLANKET MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES BABY BLANKET MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES BABY BLANKET MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC BABY BLANKET MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC BABY BLANKET MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA BABY BLANKET MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA BABY BLANKET MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. BABY BLANKET MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. BABY BLANKET MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. BABY BLANKET MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL BABY BLANKET MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL BABY BLANKET MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL BABY BLANKET MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. BABY BLANKET MARKET DYNAMICS
• TABLE 7. GLOBAL BABY BLANKET MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL BABY BLANKET MARKET SIZE, BY CRIB BLANKETS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL BABY BLANKET MARKET SIZE, BY KNITTED/CROCHET BLANKETS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL BABY BLANKET MARKET SIZE, BY RECEIVING BLANKETS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL BABY BLANKET MARKET SIZE, BY SECURITY BLANKETS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL BABY BLANKET MARKET SIZE, BY SLEEP SACKS/WEARABLE BLANKETS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL BABY BLANKET MARKET SIZE, BY SWADDLING BLANKETS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL BABY BLANKET MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL BABY BLANKET MARKET SIZE, BY CONVENTIONAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL BABY BLANKET MARKET SIZE, BY ELECTRIC, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL BABY BLANKET MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL BABY BLANKET MARKET SIZE, BY GIFT SHOPS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL BABY BLANKET MARKET SIZE, BY ONLINE PLATFORMS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL BABY BLANKET MARKET SIZE, BY RETAIL STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL BABY BLANKET MARKET SIZE, BY SUPERMARKETS & HYPERMARKETS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. AMERICAS BABY BLANKET MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 23. AMERICAS BABY BLANKET MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 24. AMERICAS BABY BLANKET MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 25. AMERICAS BABY BLANKET MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 26. ARGENTINA BABY BLANKET MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 27. ARGENTINA BABY BLANKET MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 28. ARGENTINA BABY BLANKET MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 29. BRAZIL BABY BLANKET MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 30. BRAZIL BABY BLANKET MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 31. BRAZIL BABY BLANKET MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 32. CANADA BABY BLANKET MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 33. CANADA BABY BLANKET MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 34. CANADA BABY BLANKET MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 35. MEXICO BABY BLANKET MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 36. MEXICO BABY BLANKET MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 37. MEXICO BABY BLANKET MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 38. UNITED STATES BABY BLANKET MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 39. UNITED STATES BABY BLANKET MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 40. UNITED STATES BABY BLANKET MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 41. UNITED STATES BABY BLANKET MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 42. ASIA-PACIFIC BABY BLANKET MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 43. ASIA-PACIFIC BABY BLANKET MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 44. ASIA-PACIFIC BABY BLANKET MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 45. ASIA-PACIFIC BABY BLANKET MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 46. AUSTRALIA BABY BLANKET MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 47. AUSTRALIA BABY BLANKET MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 48. AUSTRALIA BABY BLANKET MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 49. CHINA BABY BLANKET MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 50. CHINA BABY BLANKET MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 51. CHINA BABY BLANKET MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 52. INDIA BABY BLANKET MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 53. INDIA BABY BLANKET MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 54. INDIA BABY BLANKET MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 55. INDONESIA BABY BLANKET MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 56. INDONESIA BABY BLANKET MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 57. INDONESIA BABY BLANKET MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 58. JAPAN BABY BLANKET MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 59. JAPAN BABY BLANKET MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 60. JAPAN BABY BLANKET MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 61. MALAYSIA BABY BLANKET MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 62. MALAYSIA BABY BLANKET MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 63. MALAYSIA BABY BLANKET MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 64. PHILIPPINES BABY BLANKET MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 65. PHILIPPINES BABY BLANKET MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 66. PHILIPPINES BABY BLANKET MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 67. SINGAPORE BABY BLANKET MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 68. SINGAPORE BABY BLANKET MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 69. SINGAPORE BABY BLANKET MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 70. SOUTH KOREA BABY BLANKET MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 71. SOUTH KOREA BABY BLANKET MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 72. SOUTH KOREA BABY BLANKET MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 73. TAIWAN BABY BLANKET MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 74. TAIWAN BABY BLANKET MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 75. TAIWAN BABY BLANKET MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 76. THAILAND BABY BLANKET MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 77. THAILAND BABY BLANKET MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 78. THAILAND BABY BLANKET MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 79. VIETNAM BABY BLANKET MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 80. VIETNAM BABY BLANKET MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 81. VIETNAM BABY BLANKET MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 82. EUROPE, MIDDLE EAST & AFRICA BABY BLANKET MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 83. EUROPE, MIDDLE EAST & AFRICA BABY BLANKET MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 84. EUROPE, MIDDLE EAST & AFRICA BABY BLANKET MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 85. EUROPE, MIDDLE EAST & AFRICA BABY BLANKET MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 86. DENMARK BABY BLANKET MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 87. DENMARK BABY BLANKET MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 88. DENMARK BABY BLANKET MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 89. EGYPT BABY BLANKET MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 90. EGYPT BABY BLANKET MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 91. EGYPT BABY BLANKET MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 92. FINLAND BABY BLANKET MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 93. FINLAND BABY BLANKET MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 94. FINLAND BABY BLANKET MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 95. FRANCE BABY BLANKET MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 96. FRANCE BABY BLANKET MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 97. FRANCE BABY BLANKET MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 98. GERMANY BABY BLANKET MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 99. GERMANY BABY BLANKET MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 100. GERMANY BABY BLANKET MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 101. ISRAEL BABY BLANKET MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 102. ISRAEL BABY BLANKET MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 103. ISRAEL BABY BLANKET MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 104. ITALY BABY BLANKET MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 105. ITALY BABY BLANKET MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 106. ITALY BABY BLANKET MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 107. NETHERLANDS BABY BLANKET MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 108. NETHERLANDS BABY BLANKET MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 109. NETHERLANDS BABY BLANKET MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 110. NIGERIA BABY BLANKET MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 111. NIGERIA BABY BLANKET MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 112. NIGERIA BABY BLANKET MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 113. NORWAY BABY BLANKET MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 114. NORWAY BABY BLANKET MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 115. NORWAY BABY BLANKET MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 116. POLAND BABY BLANKET MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 117. POLAND BABY BLANKET MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 118. POLAND BABY BLANKET MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 119. QATAR BABY BLANKET MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 120. QATAR BABY BLANKET MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 121. QATAR BABY BLANKET MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 122. RUSSIA BABY BLANKET MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 123. RUSSIA BABY BLANKET MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 124. RUSSIA BABY BLANKET MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 125. SAUDI ARABIA BABY BLANKET MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 126. SAUDI ARABIA BABY BLANKET MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 127. SAUDI ARABIA BABY BLANKET MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 128. SOUTH AFRICA BABY BLANKET MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 129. SOUTH AFRICA BABY BLANKET MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 130. SOUTH AFRICA BABY BLANKET MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 131. SPAIN BABY BLANKET MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 132. SPAIN BABY BLANKET MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 133. SPAIN BABY BLANKET MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 134. SWEDEN BABY BLANKET MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 135. SWEDEN BABY BLANKET MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 136. SWEDEN BABY BLANKET MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 137. SWITZERLAND BABY BLANKET MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 138. SWITZERLAND BABY BLANKET MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 139. SWITZERLAND BABY BLANKET MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 140. TURKEY BABY BLANKET MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 141. TURKEY BABY BLANKET MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 142. TURKEY BABY BLANKET MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 143. UNITED ARAB EMIRATES BABY BLANKET MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 144. UNITED ARAB EMIRATES BABY BLANKET MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 145. UNITED ARAB EMIRATES BABY BLANKET MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 146. UNITED KINGDOM BABY BLANKET MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 147. UNITED KINGDOM BABY BLANKET MARKET SIZE, BY TECHNOLOGY, 2018-2030 (USD MILLION)
• TABLE 148. UNITED KINGDOM BABY BLANKET MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 149. BABY BLANKET MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 150. BABY BLANKET MARKET, FPNV POSITIONING MATRIX, 2023

The Baby Blanket Market was valued at USD 2.89 billion in 2023, expected to reach USD 3.09 billion in 2024, and is projected to grow at a CAGR of 7.21%, to USD 4.72 billion by 2030.

The market for baby blankets encompasses a wide range of products designed for infants and toddlers, usually crafted from materials like cotton, fleece, or bamboo for comfort and safety. The scope of this market is defined by the necessity for warmth, reassurance, and infant care provided by these essential items, making them an integral part of any nursery. The application extends to everyday use for swaddling, cuddling, or as a playmat, with end-users being parents, childcare centers, and gift-buyers. Key growth factors influencing this market include increasing birth rates in emerging economies, a surge in e-commerce, and rising consumer awareness about infant safety and comfort. Additionally, a growing trend towards personalized and eco-friendly products provides vast opportunities. Manufacturers can capitalize on these by diversifying product ranges and incorporating sustainable materials. However, challenges like fluctuating raw material prices and increasing competition present limitations. Cultural preferences and stringent safety standards can also impede growth, requiring manufacturers to continually innovate. The latest research indicates a potential shift towards multifunctional baby blankets that cater to modern parenting needs, such as incorporating antibacterial properties or thermal regulation. Innovations like these not only enhance product appeal but also align with the increasing demand for health-conscious baby products. Businesses should focus on expanding their digital presence to capitalize on the e-commerce boom and invest in customer-centric products through feedback and innovation. The market is highly competitive, driven by constant product differentiation and innovation. Thus, businesses that efficiently utilize technology, embrace sustainable practices, and understand consumer preferences are well-positioned for growth. Despite challenges, the increasing emphasis on quality and safety offers ample room for advancement and consumer engagement for those prepared to meet these demands.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Baby Blanket Market

The Baby Blanket Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing populations and increased demand for baby care products
  • Increasing availability of baby blankets on online platforms
• Market Restraints
  • Increasing instances of product recall
• Market Opportunities
  • Continuous improvement in baby blanket design and functionality
  • Increased demand for organic and non-toxic baby blankets
• Market Challenges
  • Quality concerns associated with baby blankets

Porter's Five Forces: A Strategic Tool for Navigating the Baby Blanket Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Baby Blanket Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Baby Blanket Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Baby Blanket Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Baby Blanket Market

A detailed market share analysis in the Baby Blanket Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Baby Blanket Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Baby Blanket Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Baby Blanket Market

A strategic analysis of the Baby Blanket Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Baby Blanket Market, highlighting leading vendors and their innovative profiles. These include aden & anais, Inc., American Baby Company, Caden Lane, Carter's, Inc., Elegant Baby, Gerber Childrenswear LLC, Goosewaddle, Halo Innovations, Inc., In2Green, Lambs & Ivy, Inc., Little Giraffe, Lulujo Baby Inc., Minky Couture LLC, Pehr Designs Inc., Pendleton Woolen Mills, Inc., Saranoni Company, SwaddleDesigns, LLC, Target Brands, Inc., The Little Green Sheep, Trend Lab, LLC, and Williams-Sonoma Inc..

Market Segmentation & Coverage

This research report categorizes the Baby Blanket Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Crib Blankets, Knitted/Crochet Blankets, Receiving Blankets, Security Blankets, Sleep Sacks/Wearable Blankets, and Swaddling Blankets.
• Based on Technology, market is studied across Conventional and Electric.
• Based on Sales Channel, market is studied across Gift Shops, Online Platforms, Retail Stores, and Supermarkets & Hypermarkets.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing populations and increased demand for baby care products
    • 5.1.1.2. Increasing availability of baby blankets on online platforms
  • 5.1.2. Restraints
    • 5.1.2.1. Increasing instances of product recall
  • 5.1.3. Opportunities
    • 5.1.3.1. Continuous improvement in baby blanket design and functionality
    • 5.1.3.2. Increased demand for organic and non-toxic baby blankets
  • 5.1.4. Challenges
    • 5.1.4.1. Quality concerns associated with baby blankets
• 5.2. Market Segmentation Analysis
  • 5.2.1. Type: Growing usage of swaddling blankets to keep babies warm without the risks associated with loose blankets
  • 5.2.2. Sales Channel: Rising availability of baby blankets across online platforms due to their convenience and comfort
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Baby Blanket Market, by Type

• 6.1. Introduction
• 6.2. Crib Blankets
• 6.3. Knitted/Crochet Blankets
• 6.4. Receiving Blankets
• 6.5. Security Blankets
• 6.6. Sleep Sacks/Wearable Blankets
• 6.7. Swaddling Blankets

7. Baby Blanket Market, by Technology

• 7.1. Introduction
• 7.2. Conventional
• 7.3. Electric

8. Baby Blanket Market, by Sales Channel

• 8.1. Introduction
• 8.2. Gift Shops
• 8.3. Online Platforms
• 8.4. Retail Stores
• 8.5. Supermarkets & Hypermarkets

9. Americas Baby Blanket Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Baby Blanket Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Baby Blanket Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
  • 12.3.1. Senator Steve Rhoads Partners with We Care Blankets to Support Young Cancer Patients
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. aden & anais, Inc.
• 2. American Baby Company
• 3. Caden Lane
• 4. Carter's, Inc.
• 5. Elegant Baby
• 6. Gerber Childrenswear LLC
• 7. Goosewaddle
• 8. Halo Innovations, Inc.
• 9. In2Green
• 10. Lambs & Ivy, Inc.
• 11. Little Giraffe
• 12. Lulujo Baby Inc.
• 13. Minky Couture LLC
• 14. Pehr Designs Inc.
• 15. Pendleton Woolen Mills, Inc.
• 16. Saranoni Company
• 17. SwaddleDesigns, LLC
• 18. Target Brands, Inc.
• 19. The Little Green Sheep
• 20. Trend Lab, LLC
• 21. Williams-Sonoma Inc.