パーソナルケアシャワー＆バス市場：タイプ別、流通チャネル別-2025-2030年世界予測

パーソナルケアシャワー＆バス市場の2023年の市場規模は897億3,000万米ドルで、2024年には937億5,000万米ドルに達すると予測され、CAGR 6.10%で成長し、2030年には1,358億3,000万米ドルに達すると予測されています。

パーソナルケアシャワー＆バス市場には、シャワージェル、バスオイル、石鹸、スクラブ、ヘチマ、スポンジなど、身体の洗浄、角質除去、保湿を目的とした製品が含まれます。これらの製品の必要性は、基本的な衛生要件と、ウェルネスとセルフケア・ルーチンを重視する消費者の増加によってもたらされています。その用途は、毎日の基本的な洗浄から、より贅沢な自宅でのスパ体験まで幅広く、予算重視の消費者から、高級な治療効果を求める消費者まで、幅広い層にアピールしています。最終用途は一般家庭からウェルネス・センター、スパ、ホテルまで幅広く、市場力学と製品提供に大きな影響を与えています。

市場の成長は、個人衛生に関する消費者の意識の高まりと、便利な家庭用ソリューションへの要望によって大きく後押しされています。環境に優しいパッケージ、天然成分、時間と資源を節約する多機能製品などのイノベーションが極めて重要になっています。オンライン小売の台頭は市場拡大にとって有利な機会を提供し、ブランドはより広範な消費者に迅速かつ効率的にリーチできるようになります。さらに、パーソナライゼーションは潜在的な手段であり、カスタマイズされた処方は、オーダーメイドのスキンケア体験に関心のある消費者を惹きつける。

しかし市場は、特に製品成分や安全基準に関する規制遵守などの課題に直面しています。持続可能性や廃棄物管理といった環境への懸念も大きなハードルとなっており、企業は消費者の嗜好や規制の圧力に合わせるために対処する必要があります。原材料価格の変動のような経済的要因は、市場の安定性をさらに複雑にする可能性があります。

技術革新は、生分解性製品の開発、微生物に優しい先進技術の採用、個別化された製品推奨のためのスマート技術の統合に焦点を当てるべきです。持続可能な慣行と透明性のある調達は、ブランド・ロイヤルティを構築するために不可欠です。特定の肌状態に対応したり、多様な肌タイプに対応する包括的な処方を開発するなど、ニッチ市場の中にニッチを見出すことは、競争上の優位性をもたらす可能性があります。パーソナルケアシャワー＆バス市場が進化を続ける中、消費者中心のアプローチを採用する一方で、厳格な安全性と倫理基準を維持することは、課題を克服し長期的な成長を確保する上で極めて重要です。

市場力学：急速に進化するパーソナルケアシャワー＆バス市場の主要市場インサイトを公開

パーソナルケアシャワー＆バス市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • シャワー＆バス製品に対する需要の高まり
  • 発展途上国における消費者のライフスタイルの変化と購買力の増加
  • クリーンラベル製品に対する需要の高まり
• 市場抑制要因
  • 健康上の懸念と特定のパーソナルケアシャワー＆バス製品の使用制限
• 市場機会
  • 多機能パーソナルケア成分への嗜好の高まり
  • 持続可能なバイオベース製品への消費者のシフト
• 市場の課題
  • 入手可能性の制限と材料コストの変動

ポーターのファイブフォース：パーソナルケアシャワー＆バス市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：パーソナルケアシャワー＆バス市場における外部からの影響の把握

外部マクロ環境要因は、パーソナルケアシャワー＆バス市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析パーソナルケアシャワー＆バス市場における競合情勢の把握

パーソナルケアシャワー＆バス市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的な意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスパーソナルケアシャワー＆バス市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、パーソナルケアシャワー＆バス市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨パーソナルケアシャワー＆バス市場における成功への道筋を描く

パーソナルケアシャワー＆バス市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • シャワー・バス用品の需要増加
    • 新興諸国の消費者のライフスタイルの変化と購買力の向上
    • クリーンラベル製品に対する需要の増加
  • 抑制要因
    • 特定のパーソナルケアシャワー＆バス製品に関する健康上の懸念と使用制限
  • 機会
    • 多機能パーソナルケア成分への嗜好の高まり
    • 消費者は持続可能なバイオベースの製品へと移行している
  • 課題
    • 入手性が限られており、材料費が変動する
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 パーソナルケアシャワー＆バス市場：タイプ別

• ボディスクラブ
• シャワージェルと液体石鹸
• 固形石鹸

第7章 パーソナルケアシャワー＆バス市場：流通チャネル別

• オフライン
• オンライン

第8章 南北アメリカのパーソナルケアシャワー＆バス市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第9章 アジア太平洋地域のパーソナルケアシャワー＆バス市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第10章 欧州・中東・アフリカのパーソナルケアシャワー＆バス市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第11章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• 3Lab Inc.
• Amway Corp.
• Beiersdorf AG
• Godrej Consumer Products Limited
• GOJO Industries, Inc.
• Henkel AG & Co. KGaA
• L'Oreal S.A.
• Lion Corporation
• NaturaBrasil.com
• Procter & Gamble Company
• Reckitt Benckiser Group PLC
• Shiseido Co.,Ltd.
• The Body Shop
• The Face Shop
• Unilever PLC

LIST OF FIGURES

• FIGURE 1. PERSONAL CARE SHOWER & BATH MARKET RESEARCH PROCESS
• FIGURE 2. PERSONAL CARE SHOWER & BATH MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. AMERICAS PERSONAL CARE SHOWER & BATH MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 11. AMERICAS PERSONAL CARE SHOWER & BATH MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. UNITED STATES PERSONAL CARE SHOWER & BATH MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 13. UNITED STATES PERSONAL CARE SHOWER & BATH MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. ASIA-PACIFIC PERSONAL CARE SHOWER & BATH MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. ASIA-PACIFIC PERSONAL CARE SHOWER & BATH MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. EUROPE, MIDDLE EAST & AFRICA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. EUROPE, MIDDLE EAST & AFRICA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. PERSONAL CARE SHOWER & BATH MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 19. PERSONAL CARE SHOWER & BATH MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. PERSONAL CARE SHOWER & BATH MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. PERSONAL CARE SHOWER & BATH MARKET DYNAMICS
• TABLE 7. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY BODY SCRUBS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY SHOWER GELS & LIQUID SOAP, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY SOLID SOAP, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY OFFLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY ONLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. AMERICAS PERSONAL CARE SHOWER & BATH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 15. AMERICAS PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 16. AMERICAS PERSONAL CARE SHOWER & BATH MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 17. ARGENTINA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 18. ARGENTINA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 19. BRAZIL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 20. BRAZIL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 21. CANADA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 22. CANADA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 23. MEXICO PERSONAL CARE SHOWER & BATH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 24. MEXICO PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 25. UNITED STATES PERSONAL CARE SHOWER & BATH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 26. UNITED STATES PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 27. UNITED STATES PERSONAL CARE SHOWER & BATH MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 28. ASIA-PACIFIC PERSONAL CARE SHOWER & BATH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 29. ASIA-PACIFIC PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 30. ASIA-PACIFIC PERSONAL CARE SHOWER & BATH MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 31. AUSTRALIA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 32. AUSTRALIA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 33. CHINA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 34. CHINA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 35. INDIA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 36. INDIA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 37. INDONESIA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 38. INDONESIA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 39. JAPAN PERSONAL CARE SHOWER & BATH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 40. JAPAN PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 41. MALAYSIA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 42. MALAYSIA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 43. PHILIPPINES PERSONAL CARE SHOWER & BATH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 44. PHILIPPINES PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 45. SINGAPORE PERSONAL CARE SHOWER & BATH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 46. SINGAPORE PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 47. SOUTH KOREA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 48. SOUTH KOREA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 49. TAIWAN PERSONAL CARE SHOWER & BATH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 50. TAIWAN PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 51. THAILAND PERSONAL CARE SHOWER & BATH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 52. THAILAND PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 53. VIETNAM PERSONAL CARE SHOWER & BATH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 54. VIETNAM PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 55. EUROPE, MIDDLE EAST & AFRICA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 56. EUROPE, MIDDLE EAST & AFRICA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 57. EUROPE, MIDDLE EAST & AFRICA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 58. DENMARK PERSONAL CARE SHOWER & BATH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 59. DENMARK PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 60. EGYPT PERSONAL CARE SHOWER & BATH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 61. EGYPT PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 62. FINLAND PERSONAL CARE SHOWER & BATH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 63. FINLAND PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 64. FRANCE PERSONAL CARE SHOWER & BATH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 65. FRANCE PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 66. GERMANY PERSONAL CARE SHOWER & BATH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 67. GERMANY PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 68. ISRAEL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 69. ISRAEL PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 70. ITALY PERSONAL CARE SHOWER & BATH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 71. ITALY PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 72. NETHERLANDS PERSONAL CARE SHOWER & BATH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 73. NETHERLANDS PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 74. NIGERIA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 75. NIGERIA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 76. NORWAY PERSONAL CARE SHOWER & BATH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 77. NORWAY PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 78. POLAND PERSONAL CARE SHOWER & BATH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 79. POLAND PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 80. QATAR PERSONAL CARE SHOWER & BATH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 81. QATAR PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 82. RUSSIA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 83. RUSSIA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 84. SAUDI ARABIA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 85. SAUDI ARABIA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 86. SOUTH AFRICA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 87. SOUTH AFRICA PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 88. SPAIN PERSONAL CARE SHOWER & BATH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 89. SPAIN PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 90. SWEDEN PERSONAL CARE SHOWER & BATH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 91. SWEDEN PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 92. SWITZERLAND PERSONAL CARE SHOWER & BATH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 93. SWITZERLAND PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 94. TURKEY PERSONAL CARE SHOWER & BATH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 95. TURKEY PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 96. UNITED ARAB EMIRATES PERSONAL CARE SHOWER & BATH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 97. UNITED ARAB EMIRATES PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 98. UNITED KINGDOM PERSONAL CARE SHOWER & BATH MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 99. UNITED KINGDOM PERSONAL CARE SHOWER & BATH MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 100. PERSONAL CARE SHOWER & BATH MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 101. PERSONAL CARE SHOWER & BATH MARKET, FPNV POSITIONING MATRIX, 2023

The Personal Care Shower & Bath Market was valued at USD 89.73 billion in 2023, expected to reach USD 93.75 billion in 2024, and is projected to grow at a CAGR of 6.10%, to USD 135.83 billion by 2030.

The scope of the Personal Care Shower & Bath market encompasses products designed for cleaning, exfoliating, and moisturizing the body, including shower gels, bath oils, soaps, scrubs, loofahs, and sponges. The necessity of these products is driven by fundamental hygiene requirements and a growing consumer emphasis on wellness and self-care routines. Their application ranges from basic daily cleaning to more luxurious at-home spa experiences, appealing to a wide audience from budget-conscious consumers to those seeking premium, therapeutic benefits. End-use spans domestic households to wellness centers, spas, and hotels, prominently influencing market dynamics and product offerings.

Market growth is significantly propelled by increased consumer awareness regarding personal hygiene and the desire for convenient, at-home solutions. Innovations such as eco-friendly packaging, natural ingredients, and multifunctional products that save time and resources are becoming pivotal. The rise of online retail offers a lucrative opportunity for market expansion, enabling brands to reach broader audiences quickly and efficiently. Moreover, personalization is a potential avenue, with customized formulations attracting consumers interested in tailored skincare experiences.

However, the market faces challenges including regulatory compliance, particularly concerning product ingredients and safety standards. Environmental concerns, such as sustainability and waste management, also pose significant hurdles that companies need to address to align with consumer preferences and regulatory pressures. Economic factors, like fluctuating prices for raw materials, can further complicate market stability.

Innovation should focus on developing biodegradable products, employing advanced microbiome-friendly technologies, or integrating smart technology for personalized product recommendations. Sustainable practices and transparent sourcing will be vital for building brand loyalty. Finding niches within niche markets, such as catering to specific skin conditions or creating inclusive formulas for diverse skin types, could offer competitive advantages. As the Personal Care Shower & Bath market continues to evolve, adopting a consumer-centric approach while maintaining rigorous safety and ethical standards will be crucial to overcoming challenges and ensuring long-term growth.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Personal Care Shower & Bath Market

The Personal Care Shower & Bath Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing demand for shower & bath products
  • Changing lifestyle and increasing purchasing power of consumers in developing countries
  • The increasing demand for clean labeled products
• Market Restraints
  • Health concerns and restrictions on the usage of certain personal care shower & bath products
• Market Opportunities
  • Rising preferences for a multifunctional personal care ingredient
  • Consumer shifting toward sustainable and bio-based products
• Market Challenges
  • Limited availability and fluctuating material cost

Porter's Five Forces: A Strategic Tool for Navigating the Personal Care Shower & Bath Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Personal Care Shower & Bath Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Personal Care Shower & Bath Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Personal Care Shower & Bath Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Personal Care Shower & Bath Market

A detailed market share analysis in the Personal Care Shower & Bath Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Personal Care Shower & Bath Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Personal Care Shower & Bath Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Personal Care Shower & Bath Market

A strategic analysis of the Personal Care Shower & Bath Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Personal Care Shower & Bath Market, highlighting leading vendors and their innovative profiles. These include 3Lab Inc., Amway Corp., Beiersdorf AG, Godrej Consumer Products Limited, GOJO Industries, Inc., Henkel AG & Co. KGaA, L'Oreal S.A., Lion Corporation, NaturaBrasil.com, Procter & Gamble Company, Reckitt Benckiser Group PLC, Shiseido Co.,Ltd., The Body Shop, The Face Shop, and Unilever PLC.

Market Segmentation & Coverage

This research report categorizes the Personal Care Shower & Bath Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Body Scrubs, Shower Gels & Liquid Soap, and Solid Soap.
• Based on Distribution Channel, market is studied across Offline and Online.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing demand for shower & bath products
    • 5.1.1.2. Changing lifestyle and increasing purchasing power of consumers in developing countries
    • 5.1.1.3. The increasing demand for clean labeled products
  • 5.1.2. Restraints
    • 5.1.2.1. Health concerns and restrictions on the usage of certain personal care shower & bath products
  • 5.1.3. Opportunities
    • 5.1.3.1. Rising preferences for a multifunctional personal care ingredient
    • 5.1.3.2. Consumer shifting toward sustainable and bio-based products
  • 5.1.4. Challenges
    • 5.1.4.1. Limited availability and fluctuating material cost
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Personal Care Shower & Bath Market, by Type

• 6.1. Introduction
• 6.2. Body Scrubs
• 6.3. Shower Gels & Liquid Soap
• 6.4. Solid Soap

7. Personal Care Shower & Bath Market, by Distribution Channel

• 7.1. Introduction
• 7.2. Offline
• 7.3. Online

8. Americas Personal Care Shower & Bath Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Personal Care Shower & Bath Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Personal Care Shower & Bath Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. 3Lab Inc.
• 2. Amway Corp.
• 3. Beiersdorf AG
• 4. Godrej Consumer Products Limited
• 5. GOJO Industries, Inc.
• 6. Henkel AG & Co. KGaA
• 7. L'Oreal S.A.
• 8. Lion Corporation
• 9. NaturaBrasil.com
• 10. Procter & Gamble Company
• 11. Reckitt Benckiser Group PLC
• 12. Shiseido Co.,Ltd.
• 13. The Body Shop
• 14. The Face Shop
• 15. Unilever PLC