パーマ剤・リラクゼーション剤市場：製品別、流通チャネル別-2025-2030年の世界予測

パーマ剤・リラクゼーション剤市場の2023年の市場規模は10億2,000万米ドルで、2024年には10億6,000万米ドルに達すると予測され、CAGR 5.11％で成長し、2030年には14億5,000万米ドルに達すると予測されています。

パーマ剤とリラクゼーション剤の市場範囲には、化学的処理によって髪の質感を変えるように設計されたヘアケア製品が含まれ、髪をカールさせる（パーマ剤）か、ストレートにして柔らかくする（リラクゼーション剤）ことを目的としています。これらの製品は、主に長期的なスタイリング解決策を求める消費者に対応し、サロンで広く使用されているため、家庭での使用の増加とともに、プロフェッショナル・セクターが重要な応用分野となっています。パーマ剤とリラクサント剤の必要性は、多様なヘア・スタイリング・オプションと長持ちする髪のまとまりやすさに対する消費者の願望の高まりに起因しています。最終用途はサロンと一般家庭にまたがり、DIY製品の動向が後者のシェアを押し上げています。市場成長の影響要因としては、美容意識の高まり、多様なヘアスタイリング動向、エスニックヘアテクスチャー製品に対する需要の高まりなどが挙げられます。この市場のビジネスチャンスは、都市化と可処分所得の増加により美容ケア製品の普及率が高まる新興国市場で特に熟しています。健康志向の消費者が成分の透明性を重視するようになっているため、企業はより安全で有害性の低い製剤や高級オーガニック代替品を開発することで技術革新を図ることが奨励されています。とはいえ、市場は、化学成分による健康への潜在的な影響が専門家や消費者の悪感情につながったり、化粧品への化学物質の使用を規制する規制上の制約といった課題に直面しています。原料価格の変動もコスト構造に影響を与える可能性があります。市場の革新は、環境意識の高い層にアピールするための生分解性パッケージングや、製品の安全性と有効性を高める先進技術に踏み込む可能性があります。また、パーマネント・スタイリングの利点と治療成分を組み合わせたハイブリッド製品を開発する余地もあります。市場の競争は激しく、主要プレーヤーは製品の差別化と流通網を広げるための戦略的提携に注力しています。持続的な成長には、新たな消費者動向への機敏な対応と規制変更への適応が不可欠です。

市場力学：急速に進化するパーマ剤・リラクゼーション剤市場の主要市場インサイトを公開

パーマ剤・リラクゼーション剤市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • ヘアスタイルへの嗜好の高まり
  • ソーシャルメディアの影響力の高まり
  • ヘアケア製品への支出増加
• 市場抑制要因
  • パーマ剤・リラクゼーション剤に対する訴訟
• 市場機会
  • ブランド認知度の向上
  • 天然成分をベースとした製品への消費者嗜好のシフト
• 市場の課題
  • パーマ剤・リラクゼーション剤に含まれる化学物質の悪影響

ポーターのファイブフォース：パーマ剤・リラクゼーション剤市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：パーマ剤・リラクゼーション剤市場における外部からの影響の把握

外部マクロ環境要因は、パーマ剤・リラクゼーション剤市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析パーマ剤・リラクゼーション剤市場における競合情勢の把握

パーマ剤・リラクゼーション剤市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスパーマ剤・リラクゼーション剤市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、パーマ剤・リラクゼーション剤市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨パーマ剤・リラクゼーション剤市場における成功への道筋を描く

パーマ剤・リラクゼーション剤市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • ヘアスタイリングの好みの増加
    • ソーシャルメディアの影響力の高まり
    • ヘアケア製品への支出増加
  • 抑制要因
    • パーマ剤・リラクゼーション剤に対する訴訟
  • 機会
    • ブランド認知度の向上
    • 消費者の嗜好は天然成分ベースの製品へと移行している
  • 課題
    • パーマ剤・リラクゼーション剤に含まれる化学物質の悪影響
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 パーマ剤・リラクゼーション剤市場：製品別

• パーマ
• 弛緩剤

第7章 パーマ剤・リラクゼーション剤市場：流通チャネル別

• コンビニエンスストア
• オンラインストア
• 専門小売業者
• スーパーマーケット/ハイパーマーケット

第8章 南北アメリカのパーマ剤・リラクゼーション剤市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第9章 アジア太平洋地域のパーマ剤・リラクゼーション剤市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第10章 欧州・中東・アフリカのパーマ剤・リラクゼーション剤市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第11章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Amka Products（Pty）Ltd.
• Coty Inc.
• Henkel AG & Co. KGaA
• Jotoco Corporation
• Kao Corporation
• L'Oreal S.A.
• Lykis Limited
• Makarizo International
• Natura &Co Holding S.A.
• Procter & Gamble
• Revlon Consumer Products Corporation
• Shiseido Company, Limited
• The Estee Lauder Companies Inc.
• Unilever PLC
• Yougee Cosmorganic

LIST OF FIGURES

• FIGURE 1. PERMS & RELAXANTS MARKET RESEARCH PROCESS
• FIGURE 2. PERMS & RELAXANTS MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL PERMS & RELAXANTS MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL PERMS & RELAXANTS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL PERMS & RELAXANTS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL PERMS & RELAXANTS MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL PERMS & RELAXANTS MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL PERMS & RELAXANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL PERMS & RELAXANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. AMERICAS PERMS & RELAXANTS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 11. AMERICAS PERMS & RELAXANTS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. UNITED STATES PERMS & RELAXANTS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 13. UNITED STATES PERMS & RELAXANTS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. ASIA-PACIFIC PERMS & RELAXANTS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. ASIA-PACIFIC PERMS & RELAXANTS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. EUROPE, MIDDLE EAST & AFRICA PERMS & RELAXANTS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. EUROPE, MIDDLE EAST & AFRICA PERMS & RELAXANTS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. PERMS & RELAXANTS MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 19. PERMS & RELAXANTS MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. PERMS & RELAXANTS MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL PERMS & RELAXANTS MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL PERMS & RELAXANTS MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL PERMS & RELAXANTS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. PERMS & RELAXANTS MARKET DYNAMICS
• TABLE 7. GLOBAL PERMS & RELAXANTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL PERMS & RELAXANTS MARKET SIZE, BY PERMS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL PERMS & RELAXANTS MARKET SIZE, BY RELAXANTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL PERMS & RELAXANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL PERMS & RELAXANTS MARKET SIZE, BY CONVENIENCE STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL PERMS & RELAXANTS MARKET SIZE, BY ONLINE STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL PERMS & RELAXANTS MARKET SIZE, BY SPECIALIST RETAILERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL PERMS & RELAXANTS MARKET SIZE, BY SUPERMARKETS/HYPERMARKETS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. AMERICAS PERMS & RELAXANTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 16. AMERICAS PERMS & RELAXANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 17. AMERICAS PERMS & RELAXANTS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 18. ARGENTINA PERMS & RELAXANTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 19. ARGENTINA PERMS & RELAXANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 20. BRAZIL PERMS & RELAXANTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 21. BRAZIL PERMS & RELAXANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 22. CANADA PERMS & RELAXANTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 23. CANADA PERMS & RELAXANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 24. MEXICO PERMS & RELAXANTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 25. MEXICO PERMS & RELAXANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 26. UNITED STATES PERMS & RELAXANTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 27. UNITED STATES PERMS & RELAXANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 28. UNITED STATES PERMS & RELAXANTS MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 29. ASIA-PACIFIC PERMS & RELAXANTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 30. ASIA-PACIFIC PERMS & RELAXANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 31. ASIA-PACIFIC PERMS & RELAXANTS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 32. AUSTRALIA PERMS & RELAXANTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 33. AUSTRALIA PERMS & RELAXANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 34. CHINA PERMS & RELAXANTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 35. CHINA PERMS & RELAXANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 36. INDIA PERMS & RELAXANTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 37. INDIA PERMS & RELAXANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 38. INDONESIA PERMS & RELAXANTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 39. INDONESIA PERMS & RELAXANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 40. JAPAN PERMS & RELAXANTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 41. JAPAN PERMS & RELAXANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 42. MALAYSIA PERMS & RELAXANTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 43. MALAYSIA PERMS & RELAXANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 44. PHILIPPINES PERMS & RELAXANTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 45. PHILIPPINES PERMS & RELAXANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 46. SINGAPORE PERMS & RELAXANTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 47. SINGAPORE PERMS & RELAXANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 48. SOUTH KOREA PERMS & RELAXANTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 49. SOUTH KOREA PERMS & RELAXANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 50. TAIWAN PERMS & RELAXANTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 51. TAIWAN PERMS & RELAXANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 52. THAILAND PERMS & RELAXANTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 53. THAILAND PERMS & RELAXANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 54. VIETNAM PERMS & RELAXANTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 55. VIETNAM PERMS & RELAXANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 56. EUROPE, MIDDLE EAST & AFRICA PERMS & RELAXANTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 57. EUROPE, MIDDLE EAST & AFRICA PERMS & RELAXANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 58. EUROPE, MIDDLE EAST & AFRICA PERMS & RELAXANTS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 59. DENMARK PERMS & RELAXANTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 60. DENMARK PERMS & RELAXANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 61. EGYPT PERMS & RELAXANTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 62. EGYPT PERMS & RELAXANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 63. FINLAND PERMS & RELAXANTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 64. FINLAND PERMS & RELAXANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 65. FRANCE PERMS & RELAXANTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 66. FRANCE PERMS & RELAXANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 67. GERMANY PERMS & RELAXANTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 68. GERMANY PERMS & RELAXANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 69. ISRAEL PERMS & RELAXANTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 70. ISRAEL PERMS & RELAXANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 71. ITALY PERMS & RELAXANTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 72. ITALY PERMS & RELAXANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 73. NETHERLANDS PERMS & RELAXANTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 74. NETHERLANDS PERMS & RELAXANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 75. NIGERIA PERMS & RELAXANTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 76. NIGERIA PERMS & RELAXANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 77. NORWAY PERMS & RELAXANTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 78. NORWAY PERMS & RELAXANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 79. POLAND PERMS & RELAXANTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 80. POLAND PERMS & RELAXANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 81. QATAR PERMS & RELAXANTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 82. QATAR PERMS & RELAXANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 83. RUSSIA PERMS & RELAXANTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 84. RUSSIA PERMS & RELAXANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 85. SAUDI ARABIA PERMS & RELAXANTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 86. SAUDI ARABIA PERMS & RELAXANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 87. SOUTH AFRICA PERMS & RELAXANTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 88. SOUTH AFRICA PERMS & RELAXANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 89. SPAIN PERMS & RELAXANTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 90. SPAIN PERMS & RELAXANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 91. SWEDEN PERMS & RELAXANTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 92. SWEDEN PERMS & RELAXANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 93. SWITZERLAND PERMS & RELAXANTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 94. SWITZERLAND PERMS & RELAXANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 95. TURKEY PERMS & RELAXANTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 96. TURKEY PERMS & RELAXANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 97. UNITED ARAB EMIRATES PERMS & RELAXANTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 98. UNITED ARAB EMIRATES PERMS & RELAXANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 99. UNITED KINGDOM PERMS & RELAXANTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 100. UNITED KINGDOM PERMS & RELAXANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 101. PERMS & RELAXANTS MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 102. PERMS & RELAXANTS MARKET, FPNV POSITIONING MATRIX, 2023

The Perms & Relaxants Market was valued at USD 1.02 billion in 2023, expected to reach USD 1.06 billion in 2024, and is projected to grow at a CAGR of 5.11%, to USD 1.45 billion by 2030.

The scope of the perms and relaxants market involves hair care products designed to alter hair texture through chemical processes, intended either to curl (perms) or to straighten and soften (relaxants) hair. These products cater primarily to consumers seeking long-term styling solutions and are widely applied across salons, making the professional sector a significant application area, along with increasing at-home use. The necessity for perms and relaxants stems from growing consumer aspirations for versatile hair styling options and enhanced long-lasting hair manageability. End-use scope spans across salons and personal households with emerging trends toward DIY products boosting the latter's share. Influencing factors for market growth include escalating beauty consciousness, diverse hairstyling trends, and rising demand for ethnic hair texture products. Opportunities in this market are particularly ripe in developing regions where urbanization and increasing disposable income fuel a higher adoption rate of beauty care products. Companies are encouraged to innovate by developing safer, less harmful formulations and premium organic alternatives as health-conscious consumers increasingly prioritize ingredient transparency. Nonetheless, the market faces challenges such as potential health impacts from chemical ingredients leading to adverse professional and consumer sentiments, and regulatory constraints governing chemical usage in cosmetic products. Fluctuations in raw material prices can also impact cost structures. Innovations in the market could delve into biodegradable packaging to appeal to eco-conscious demographics and advanced technologies that enhance the safety and effectiveness of products. There is also room for developing hybrid products, combining the benefits of permanent styling with treatment ingredients. The nature of the market is competitive, with key players focusing on product differentiation and strategic partnerships to broaden distribution networks. An agile approach to emerging consumer trends and adaptation to regulatory changes is essential for sustained growth.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Perms & Relaxants Market

The Perms & Relaxants Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increased preference for hairstyling
  • Rising influence of social media
  • Rising spending on hair care products
• Market Restraints
  • Lawsuits against perms & relaxants
• Market Opportunities
  • Increasing brand awareness
  • Consumer preferences shifting towards natural ingredient based products
• Market Challenges
  • Adverse impact of chemicals present in perms & relaxants

Porter's Five Forces: A Strategic Tool for Navigating the Perms & Relaxants Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Perms & Relaxants Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Perms & Relaxants Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Perms & Relaxants Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Perms & Relaxants Market

A detailed market share analysis in the Perms & Relaxants Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Perms & Relaxants Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Perms & Relaxants Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Perms & Relaxants Market

A strategic analysis of the Perms & Relaxants Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Perms & Relaxants Market, highlighting leading vendors and their innovative profiles. These include Amka Products (Pty) Ltd., Coty Inc., Henkel AG & Co. KGaA, Jotoco Corporation, Kao Corporation, L'Oreal S.A., Lykis Limited, Makarizo International, Natura &Co Holding S.A., Procter & Gamble, Revlon Consumer Products Corporation, Shiseido Company, Limited, The Estee Lauder Companies Inc., Unilever PLC, and Yougee Cosmorganic.

Market Segmentation & Coverage

This research report categorizes the Perms & Relaxants Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product, market is studied across Perms and Relaxants.
• Based on Distribution Channel, market is studied across Convenience Stores, Online Stores, Specialist Retailers, and Supermarkets/Hypermarkets.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increased preference for hairstyling
    • 5.1.1.2. Rising influence of social media
    • 5.1.1.3. Rising spending on hair care products
  • 5.1.2. Restraints
    • 5.1.2.1. Lawsuits against perms & relaxants
  • 5.1.3. Opportunities
    • 5.1.3.1. Increasing brand awareness
    • 5.1.3.2. Consumer preferences shifting towards natural ingredient based products
  • 5.1.4. Challenges
    • 5.1.4.1. Adverse impact of chemicals present in perms & relaxants
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Perms & Relaxants Market, by Product

• 6.1. Introduction
• 6.2. Perms
• 6.3. Relaxants

7. Perms & Relaxants Market, by Distribution Channel

• 7.1. Introduction
• 7.2. Convenience Stores
• 7.3. Online Stores
• 7.4. Specialist Retailers
• 7.5. Supermarkets/Hypermarkets

8. Americas Perms & Relaxants Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Perms & Relaxants Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Perms & Relaxants Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Amka Products (Pty) Ltd.
• 2. Coty Inc.
• 3. Henkel AG & Co. KGaA
• 4. Jotoco Corporation
• 5. Kao Corporation
• 6. L'Oreal S.A.
• 7. Lykis Limited
• 8. Makarizo International
• 9. Natura &Co Holding S.A.
• 10. Procter & Gamble
• 11. Revlon Consumer Products Corporation
• 12. Shiseido Company, Limited
• 13. The Estee Lauder Companies Inc.
• 14. Unilever PLC
• 15. Yougee Cosmorganic