口中清涼剤市場：製品、フレーバー、流通チャネル、エンドユーザー別-2025-2030年世界予測

口中清涼剤市場の2023年の市場規模は154億9,000万米ドルで、2024年には162億5,000万米ドルに達すると予測され、CAGR 5.13%で成長し、2030年には220億米ドルに達すると予測されています。

口中清涼剤市場の範囲には、主に口腔内の臭い対策、爽やかな息の増強、口腔衛生への貢献を目的とした様々な製品が含まれます。これらの製品は、ミントの葉やアレカナッツのような伝統的なタイプから、ミント、ガム、スプレー、ブレスストリップのような現代的な製品まで多岐にわたる。口中清涼剤の必要性は、身だしなみや衛生への関心の高まりから生じており、その用途はカジュアルな消費者用から、ホスピタリティやヘルスケアなどのよりニッチな市場まで広がっています。最終用途は、社交の場で自信を求める個人消費者から、顧客と密接に接する機会の多い専門家まで多岐にわたる。この市場の主な発展要因としては、口腔の健康に対する消費者の意識の高まり、贅沢なパーソナルケアを購入できる可処分所得の増加、幅広い層にアピールする革新的なフレーバーと配合の開拓などが挙げられます。最新の潜在機会は、環境に優しいパッケージング、健康志向の消費者に応える無糖処方、eコマース・プラットフォームによる市場リーチの拡大などにあります。しかし、先進地域における市場の飽和、風味の強さと健康上の利点のバランスを維持する課題、これらの製品に使用される成分に関する規制上の制約などの制約があります。また、地元企業や世界企業との強力な競合の存在も、市場拡大のハードルとなっています。革新のための最良の分野としては、健康志向のセグメントに対応するためのオーガニックやハーブの口中清涼剤の開発や、環境意識の高い消費者を取り込むための持続可能なパッケージの革新が挙げられます。市場の性質を考察すると、急速な製品開拓と、ユニークで健康志向の製品に対する消費者の需要を特徴とする、ダイナミックな競合環境が明らかになります。そのため、企業はオーガニック原料や持続可能なパッケージング・ソリューションへの研究開発投資に注力する一方、デジタル・マーケティング戦略を活用して消費者とのエンゲージメントとブランドの認知度を高める必要があります。

市場力学：急速に進化する口中清涼剤市場の主要市場インサイトを公開

口中清涼剤市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。こうした動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 口臭と口腔衛生に対する個人の意識の高まり
  • 多様な口臭清涼剤製品がオンラインで入手可能であること
  • ホテルやレストランでの口臭予防剤の提供の増加
• 市場抑制要因
  • 口臭清涼剤のリコール急増
• 市場機会
  • 口中清涼剤の処方と香料の進歩
  • ブランドプロモーションのための口中清涼剤の革新的なパッケージと広告
• 市場の課題
  • 口中清涼剤の使い過ぎによる歯科疾患と副作用

ポーターのファイブフォース：口中清涼剤市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、口中清涼剤市場の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：口中清涼剤市場における外部からの影響の把握

外部マクロ環境要因は、口中清涼剤市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析口中清涼剤市場における競合情勢の把握

口中清涼剤市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックス口中清涼剤市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、口中清涼剤市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨口中清涼剤市場における成功への道筋を描く

口中清涼剤市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 口臭と口腔衛生に関する個人の意識の高まり
    • 多様な口内清涼剤製品をオンラインで豊富に提供
    • ホテルやレストランでの口臭予防剤の提供増加
  • 抑制要因
    • 口内清涼剤のリコール急増
  • 機会
    • 口中清涼剤の配合と風味の進歩
    • ブランドプロモーションのための口中清涼剤の革新的なパッケージと広告
  • 課題
    • 口臭予防剤の過剰使用による歯の障害と副作用
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 口中清涼剤市場：製品別

• 口臭予防
• マウススプレー
• マウスウォッシュ

第7章 口中清涼剤市場：フレーバー別

• フルーツ
• ミント
• スパイスとハーブ

第8章 口中清涼剤市場：流通チャネル別

• オフライン
• オンライン

第9章 口中清涼剤市場：エンドユーザー別

• ホテル＆リゾート
• 個人消費者

第10章 南北アメリカの口中清涼剤市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第11章 アジア太平洋地域の口中清涼剤市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第12章 欧州・中東・アフリカの口中清涼剤市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第13章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Canel's Group
• Cipla Limited
• Dabur Ltd.
• Ferndale Confectionery Pty Ltd.
• Ferrero International S.A.
• HARIBO GmbH & Co. KG
• INVENTZ Lifesciences
• Kracie Holdings, Ltd.
• Kraft Foods, Inc.
• Leaf Holland B.V.
• Lotte Corporation
• Mars Incorporated
• Midascare Pharmaceuticals Pvt. Ltd.
• Mondelez International, Inc.
• NavaFresh Handelnine Global LLC
• Nestle S.A.
• Peppersmith
• Perfetti Van Melle Group B.V.
• Reliance Retail Limited
• Ricola AG
• The Hershey Company
• The PUR Company Inc.
• YummyEarth Inc.
• Zed Candy B.V.

LIST OF FIGURES

• FIGURE 1. MOUTH FRESHENERS MARKET RESEARCH PROCESS
• FIGURE 2. MOUTH FRESHENERS MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL MOUTH FRESHENERS MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL MOUTH FRESHENERS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL MOUTH FRESHENERS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL MOUTH FRESHENERS MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL MOUTH FRESHENERS MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL MOUTH FRESHENERS MARKET SIZE, BY FLAVOR, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL MOUTH FRESHENERS MARKET SIZE, BY FLAVOR, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL MOUTH FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL MOUTH FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. GLOBAL MOUTH FRESHENERS MARKET SIZE, BY END-USER, 2023 VS 2030 (%)
• FIGURE 13. GLOBAL MOUTH FRESHENERS MARKET SIZE, BY END-USER, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. AMERICAS MOUTH FRESHENERS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. AMERICAS MOUTH FRESHENERS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. UNITED STATES MOUTH FRESHENERS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 17. UNITED STATES MOUTH FRESHENERS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. ASIA-PACIFIC MOUTH FRESHENERS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. ASIA-PACIFIC MOUTH FRESHENERS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. EUROPE, MIDDLE EAST & AFRICA MOUTH FRESHENERS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 21. EUROPE, MIDDLE EAST & AFRICA MOUTH FRESHENERS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 22. MOUTH FRESHENERS MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 23. MOUTH FRESHENERS MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. MOUTH FRESHENERS MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL MOUTH FRESHENERS MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL MOUTH FRESHENERS MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL MOUTH FRESHENERS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. MOUTH FRESHENERS MARKET DYNAMICS
• TABLE 7. GLOBAL MOUTH FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL MOUTH FRESHENERS MARKET SIZE, BY BREATH FRESHENERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL MOUTH FRESHENERS MARKET SIZE, BY MOUTH SPRAYS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL MOUTH FRESHENERS MARKET SIZE, BY MOUTHWASH, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL MOUTH FRESHENERS MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL MOUTH FRESHENERS MARKET SIZE, BY FRUIT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL MOUTH FRESHENERS MARKET SIZE, BY MINT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL MOUTH FRESHENERS MARKET SIZE, BY SPICES & HERBS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL MOUTH FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL MOUTH FRESHENERS MARKET SIZE, BY OFFLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL MOUTH FRESHENERS MARKET SIZE, BY ONLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL MOUTH FRESHENERS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL MOUTH FRESHENERS MARKET SIZE, BY HOTELS & RESORTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL MOUTH FRESHENERS MARKET SIZE, BY INDIVIDUAL CONSUMER, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. AMERICAS MOUTH FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 22. AMERICAS MOUTH FRESHENERS MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 23. AMERICAS MOUTH FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 24. AMERICAS MOUTH FRESHENERS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 25. AMERICAS MOUTH FRESHENERS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 26. ARGENTINA MOUTH FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 27. ARGENTINA MOUTH FRESHENERS MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 28. ARGENTINA MOUTH FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 29. ARGENTINA MOUTH FRESHENERS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 30. BRAZIL MOUTH FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 31. BRAZIL MOUTH FRESHENERS MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 32. BRAZIL MOUTH FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 33. BRAZIL MOUTH FRESHENERS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 34. CANADA MOUTH FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 35. CANADA MOUTH FRESHENERS MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 36. CANADA MOUTH FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 37. CANADA MOUTH FRESHENERS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 38. MEXICO MOUTH FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 39. MEXICO MOUTH FRESHENERS MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 40. MEXICO MOUTH FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 41. MEXICO MOUTH FRESHENERS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 42. UNITED STATES MOUTH FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 43. UNITED STATES MOUTH FRESHENERS MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 44. UNITED STATES MOUTH FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 45. UNITED STATES MOUTH FRESHENERS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 46. UNITED STATES MOUTH FRESHENERS MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 47. ASIA-PACIFIC MOUTH FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 48. ASIA-PACIFIC MOUTH FRESHENERS MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 49. ASIA-PACIFIC MOUTH FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 50. ASIA-PACIFIC MOUTH FRESHENERS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 51. ASIA-PACIFIC MOUTH FRESHENERS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 52. AUSTRALIA MOUTH FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 53. AUSTRALIA MOUTH FRESHENERS MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 54. AUSTRALIA MOUTH FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 55. AUSTRALIA MOUTH FRESHENERS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 56. CHINA MOUTH FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 57. CHINA MOUTH FRESHENERS MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 58. CHINA MOUTH FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 59. CHINA MOUTH FRESHENERS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 60. INDIA MOUTH FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 61. INDIA MOUTH FRESHENERS MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 62. INDIA MOUTH FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 63. INDIA MOUTH FRESHENERS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 64. INDONESIA MOUTH FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 65. INDONESIA MOUTH FRESHENERS MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 66. INDONESIA MOUTH FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 67. INDONESIA MOUTH FRESHENERS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 68. JAPAN MOUTH FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 69. JAPAN MOUTH FRESHENERS MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 70. JAPAN MOUTH FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 71. JAPAN MOUTH FRESHENERS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 72. MALAYSIA MOUTH FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 73. MALAYSIA MOUTH FRESHENERS MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 74. MALAYSIA MOUTH FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 75. MALAYSIA MOUTH FRESHENERS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 76. PHILIPPINES MOUTH FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 77. PHILIPPINES MOUTH FRESHENERS MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 78. PHILIPPINES MOUTH FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 79. PHILIPPINES MOUTH FRESHENERS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 80. SINGAPORE MOUTH FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 81. SINGAPORE MOUTH FRESHENERS MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 82. SINGAPORE MOUTH FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 83. SINGAPORE MOUTH FRESHENERS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 84. SOUTH KOREA MOUTH FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 85. SOUTH KOREA MOUTH FRESHENERS MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 86. SOUTH KOREA MOUTH FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 87. SOUTH KOREA MOUTH FRESHENERS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 88. TAIWAN MOUTH FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 89. TAIWAN MOUTH FRESHENERS MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 90. TAIWAN MOUTH FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 91. TAIWAN MOUTH FRESHENERS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 92. THAILAND MOUTH FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 93. THAILAND MOUTH FRESHENERS MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 94. THAILAND MOUTH FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 95. THAILAND MOUTH FRESHENERS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 96. VIETNAM MOUTH FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 97. VIETNAM MOUTH FRESHENERS MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 98. VIETNAM MOUTH FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 99. VIETNAM MOUTH FRESHENERS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 100. EUROPE, MIDDLE EAST & AFRICA MOUTH FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 101. EUROPE, MIDDLE EAST & AFRICA MOUTH FRESHENERS MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 102. EUROPE, MIDDLE EAST & AFRICA MOUTH FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 103. EUROPE, MIDDLE EAST & AFRICA MOUTH FRESHENERS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 104. EUROPE, MIDDLE EAST & AFRICA MOUTH FRESHENERS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 105. DENMARK MOUTH FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 106. DENMARK MOUTH FRESHENERS MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 107. DENMARK MOUTH FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 108. DENMARK MOUTH FRESHENERS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 109. EGYPT MOUTH FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 110. EGYPT MOUTH FRESHENERS MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 111. EGYPT MOUTH FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 112. EGYPT MOUTH FRESHENERS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 113. FINLAND MOUTH FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 114. FINLAND MOUTH FRESHENERS MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 115. FINLAND MOUTH FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 116. FINLAND MOUTH FRESHENERS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 117. FRANCE MOUTH FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 118. FRANCE MOUTH FRESHENERS MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 119. FRANCE MOUTH FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 120. FRANCE MOUTH FRESHENERS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 121. GERMANY MOUTH FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 122. GERMANY MOUTH FRESHENERS MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 123. GERMANY MOUTH FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 124. GERMANY MOUTH FRESHENERS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 125. ISRAEL MOUTH FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 126. ISRAEL MOUTH FRESHENERS MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 127. ISRAEL MOUTH FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 128. ISRAEL MOUTH FRESHENERS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 129. ITALY MOUTH FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 130. ITALY MOUTH FRESHENERS MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 131. ITALY MOUTH FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 132. ITALY MOUTH FRESHENERS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 133. NETHERLANDS MOUTH FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 134. NETHERLANDS MOUTH FRESHENERS MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 135. NETHERLANDS MOUTH FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 136. NETHERLANDS MOUTH FRESHENERS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 137. NIGERIA MOUTH FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 138. NIGERIA MOUTH FRESHENERS MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 139. NIGERIA MOUTH FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 140. NIGERIA MOUTH FRESHENERS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 141. NORWAY MOUTH FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 142. NORWAY MOUTH FRESHENERS MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 143. NORWAY MOUTH FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 144. NORWAY MOUTH FRESHENERS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 145. POLAND MOUTH FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 146. POLAND MOUTH FRESHENERS MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 147. POLAND MOUTH FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 148. POLAND MOUTH FRESHENERS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 149. QATAR MOUTH FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 150. QATAR MOUTH FRESHENERS MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 151. QATAR MOUTH FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 152. QATAR MOUTH FRESHENERS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 153. RUSSIA MOUTH FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 154. RUSSIA MOUTH FRESHENERS MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 155. RUSSIA MOUTH FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 156. RUSSIA MOUTH FRESHENERS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 157. SAUDI ARABIA MOUTH FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 158. SAUDI ARABIA MOUTH FRESHENERS MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 159. SAUDI ARABIA MOUTH FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 160. SAUDI ARABIA MOUTH FRESHENERS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 161. SOUTH AFRICA MOUTH FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 162. SOUTH AFRICA MOUTH FRESHENERS MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 163. SOUTH AFRICA MOUTH FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 164. SOUTH AFRICA MOUTH FRESHENERS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 165. SPAIN MOUTH FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 166. SPAIN MOUTH FRESHENERS MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 167. SPAIN MOUTH FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 168. SPAIN MOUTH FRESHENERS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 169. SWEDEN MOUTH FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 170. SWEDEN MOUTH FRESHENERS MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 171. SWEDEN MOUTH FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 172. SWEDEN MOUTH FRESHENERS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 173. SWITZERLAND MOUTH FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 174. SWITZERLAND MOUTH FRESHENERS MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 175. SWITZERLAND MOUTH FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 176. SWITZERLAND MOUTH FRESHENERS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 177. TURKEY MOUTH FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 178. TURKEY MOUTH FRESHENERS MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 179. TURKEY MOUTH FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 180. TURKEY MOUTH FRESHENERS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 181. UNITED ARAB EMIRATES MOUTH FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 182. UNITED ARAB EMIRATES MOUTH FRESHENERS MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 183. UNITED ARAB EMIRATES MOUTH FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 184. UNITED ARAB EMIRATES MOUTH FRESHENERS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 185. UNITED KINGDOM MOUTH FRESHENERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 186. UNITED KINGDOM MOUTH FRESHENERS MARKET SIZE, BY FLAVOR, 2018-2030 (USD MILLION)
• TABLE 187. UNITED KINGDOM MOUTH FRESHENERS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 188. UNITED KINGDOM MOUTH FRESHENERS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 189. MOUTH FRESHENERS MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 190. MOUTH FRESHENERS MARKET, FPNV POSITIONING MATRIX, 2023

The Mouth Fresheners Market was valued at USD 15.49 billion in 2023, expected to reach USD 16.25 billion in 2024, and is projected to grow at a CAGR of 5.13%, to USD 22.00 billion by 2030.

The scope of the mouth fresheners market primarily includes a variety of products designed to combat oral odor, enhance fresh breath, and contribute to oral hygiene. These products range from traditional types like mint leaves and areca nuts to modern offerings such as mints, gum, sprays, and breath strips. The necessity for mouth fresheners arises from a growing focus on personal grooming and hygiene, and their application extends from casual consumer use to more niche markets, including hospitality and healthcare. End-use applications are diverse, ranging from individual consumers seeking confidence in social settings to professionals who often interact closely with clients. Key growth factors in this market include rising consumer awareness about oral health, an increase in disposable income allowing for luxury personal care purchases, and the development of innovative flavors and formulations that appeal to a broad demographic. Latest potential opportunities lie in creating eco-friendly packaging, sugar-free formulations catering to health-conscious consumers, and expanding market reach through e-commerce platforms. However, limitations include market saturation in developed regions, challenges in maintaining a balance between flavor intensity and health benefits, and regulatory constraints on ingredients used in these products. The presence of strong competition from local and global players also poses a hurdle for market expansion. Best areas for innovation include developing organic and herbal mouth fresheners to cater to the health-focused segment and innovating in sustainable packaging to capture environmentally-conscious consumers. Insight into the market nature reveals a dynamic, competitive environment characterized by rapid product development and consumer demand for unique and health-forward products. Therefore, businesses should focus on R&D investments in organic ingredients and sustainable packaging solutions while leveraging digital marketing strategies to enhance consumer engagement and brand visibility.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Mouth Fresheners Market

The Mouth Fresheners Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising individual awareness about bad breath and oral hygiene
  • High availability of diverse mouth freshener products online
  • Increasing provision of breath fresheners in hotels & restaurants
• Market Restraints
  • Surging incidence of mouth freshener recalls
• Market Opportunities
  • Advancements in formulations and flavors of mouth fresheners
  • Innovative packaging and ads of mouth fresheners for brand promotion
• Market Challenges
  • Dental disorders and side effects due to overuse of mouth freshener

Porter's Five Forces: A Strategic Tool for Navigating the Mouth Fresheners Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Mouth Fresheners Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Mouth Fresheners Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Mouth Fresheners Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Mouth Fresheners Market

A detailed market share analysis in the Mouth Fresheners Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Mouth Fresheners Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Mouth Fresheners Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Mouth Fresheners Market

A strategic analysis of the Mouth Fresheners Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Mouth Fresheners Market, highlighting leading vendors and their innovative profiles. These include Canel's Group, Cipla Limited, Dabur Ltd., Ferndale Confectionery Pty Ltd., Ferrero International S.A., HARIBO GmbH & Co. KG, INVENTZ Lifesciences, Kracie Holdings, Ltd., Kraft Foods, Inc., Leaf Holland B.V., Lotte Corporation, Mars Incorporated, Midascare Pharmaceuticals Pvt. Ltd., Mondelez International, Inc., NavaFresh Handelnine Global LLC, Nestle S.A., Peppersmith, Perfetti Van Melle Group B.V., Reliance Retail Limited, Ricola AG, The Hershey Company, The PUR Company Inc., YummyEarth Inc., and Zed Candy B.V..

Market Segmentation & Coverage

This research report categorizes the Mouth Fresheners Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product, market is studied across Breath Fresheners, Mouth Sprays, and Mouthwash.
• Based on Flavor, market is studied across Fruit, Mint, and Spices & Herbs.
• Based on Distribution Channel, market is studied across Offline and Online.
• Based on End-User, market is studied across Hotels & Resorts and Individual Consumer.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising individual awareness about bad breath and oral hygiene
    • 5.1.1.2. High availability of diverse mouth freshener products online
    • 5.1.1.3. Increasing provision of breath fresheners in hotels & restaurants
  • 5.1.2. Restraints
    • 5.1.2.1. Surging incidence of mouth freshener recalls
  • 5.1.3. Opportunities
    • 5.1.3.1. Advancements in formulations and flavors of mouth fresheners
    • 5.1.3.2. Innovative packaging and ads of mouth fresheners for brand promotion
  • 5.1.4. Challenges
    • 5.1.4.1. Dental disorders and side effects due to overuse of mouth freshener
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Mouth Fresheners Market, by Product

• 6.1. Introduction
• 6.2. Breath Fresheners
• 6.3. Mouth Sprays
• 6.4. Mouthwash

7. Mouth Fresheners Market, by Flavor

• 7.1. Introduction
• 7.2. Fruit
• 7.3. Mint
• 7.4. Spices & Herbs

8. Mouth Fresheners Market, by Distribution Channel

• 8.1. Introduction
• 8.2. Offline
• 8.3. Online

9. Mouth Fresheners Market, by End-User

• 9.1. Introduction
• 9.2. Hotels & Resorts
• 9.3. Individual Consumer

10. Americas Mouth Fresheners Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Mouth Fresheners Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Mouth Fresheners Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Canel's Group
• 2. Cipla Limited
• 3. Dabur Ltd.
• 4. Ferndale Confectionery Pty Ltd.
• 5. Ferrero International S.A.
• 6. HARIBO GmbH & Co. KG
• 7. INVENTZ Lifesciences
• 8. Kracie Holdings, Ltd.
• 9. Kraft Foods, Inc.
• 10. Leaf Holland B.V.
• 11. Lotte Corporation
• 12. Mars Incorporated
• 13. Midascare Pharmaceuticals Pvt. Ltd.
• 14. Mondelez International, Inc.
• 15. NavaFresh Handelnine Global LLC
• 16. Nestle S.A.
• 17. Peppersmith
• 18. Perfetti Van Melle Group B.V.
• 19. Reliance Retail Limited
• 20. Ricola AG
• 21. The Hershey Company
• 22. The PUR Company Inc.
• 23. YummyEarth Inc.
• 24. Zed Candy B.V.