ホームクリーニングサービス市場：製品、用途、エンドユーザー別-2025-2030年の世界予測

ホームクリーニングサービス市場の2023年の市場規模は612億3,000万米ドルで、2024年には674億8,000万米ドルに達すると予測され、CAGR 8.92％で成長し、2030年には1,114億3,000万米ドルに達すると予測されています。

ホームクリーニングサービス市場の範囲には、通常のハウスクリーニング、ディープクリーニング、窓やカーペットのクリーニングのような専門的なサービスなど、利便性、衛生、ライフスタイル志向のソリューションに対する消費者の需要に合わせたさまざまなサービスが含まれます。このようなサービスの必要性は、共働き世帯の増加、都市化、めまぐるしいライフスタイルなどの要因により、セルフクリーニングの時間が限られていることから生じています。ホームクリーニングサービスの用途は、衛生的な生活環境を維持するために頻繁な清掃と臨時の清掃の両方が必要とされる住宅環境に及ぶ。最終用途の範囲には、個々の家庭、集合住宅、集合住宅が含まれ、消費者のニーズに合わせてカスタマイズ可能なクリーニングパッケージが普及する傾向にあります。

市場成長を促進する主な影響には、可処分所得の増加、健康と清潔に対する意識の高まり、アプリベースのサービス予約のような技術的進歩が含まれます。最新の潜在的なビジネスチャンスは、環境に優しいクリーニング・ソリューションと、環境意識が高く技術に精通した層に対応するロボット・クリーナーなどの自動化の利用にあります。こうした機会を捉えるために、企業は持続可能な製品ラインと、顧客体験を最適化するユーザーフレンドリーなサービスアプリに投資できると思われます。逆に、競争の激化、価格への敏感さ、規制遵守といった制約が市場成長の課題となっています。パンデミックに起因する衛生意識の変化は、サービス需要の変動やオペレーションの混乱を通じて、微妙な課題を提供します。

技術革新の面では、清掃サービスにおけるIoTとAIの統合が、パーソナライズされた顧客体験に革命をもたらし、予知保全とサービス効率の向上を提供する可能性があります。グリーンクリーニング技術の調査に重点を置くことで、競合市場で差別化を図る道が開ける。市場競争力学は、技術の進歩や消費者の嗜好の変化への迅速な適応を特徴とし、イノベーション、品質、顧客中心のサービスモデルに注力する企業には十分な機会があります。

市場力学：急速に進化するホームクリーニングサービス市場の主要市場インサイトを公開

ホームクリーニングサービス市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 共働き世帯の増加と専門的な住宅クリーニング業者への需要の高まり
  • 清潔で衛生的な家庭を提供するためのサービス契約の増加
  • ホームクリーニング・サービス業者の増加
• 市場抑制要因
  • ホームクリーニングに使用される化学薬品に関連する環境および人体への懸念
• 市場機会
  • 自然で環境に優しいクリーニング製品の使用拡大
  • 人工知能（AI）機能を清掃サービスに活用する自動清掃ロボットのイントロダクション
• 市場の課題
  • 効果的な品質保証システムとコミュニケーションの欠如と相まって、不十分なトレーニング

ポーターのファイブフォース：ホームクリーニングサービス市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：ホームクリーニングサービス市場における外部からの影響の把握

外部マクロ環境要因は、ホームクリーニングサービス市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析ホームクリーニングサービス市場における競合情勢の把握

ホームクリーニングサービス市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスホームクリーニングサービス市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、ホームクリーニングサービス市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨ホームクリーニングサービス市場における成功への道筋を描く

ホームクリーニングサービス市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 共働き世帯の増加とプロの住宅清掃業者の需要
    • 清潔で衛生的な家を提供するための契約サービス契約の増加
    • 家事代行サービス業者の増加
  • 抑制要因
    • 家庭の掃除に使用される化学物質に関連する環境と人間の健康への懸念
  • 機会
    • 天然素材や環境に優しい洗剤の使用拡大
    • 清掃サービスに人工知能（AI）機能を活用した自動清掃ロボットをイントロダクション
  • 課題
    • 不十分なトレーニングと効果的な品質保証システムおよびコミュニケーションの欠如
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 ホームクリーニングサービス市場：製品別

• 床のお手入れ
• 掃除機をかける
• 窓掃除

第7章 ホームクリーニングサービス市場：用途別

• 集合住宅
• 一戸建て住宅

第8章 ホームクリーニングサービス市場：エンドユーザー別

• 商業用
• 住宅用

第9章 南北アメリカのホームクリーニングサービス市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋地域のホームクリーニングサービス市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカのホームクリーニングサービス市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• ABM Industries Incorporated
• Chem-Dry Inc.
• Clean First Time Inc.
• Cleaning Services Group, Inc.
• Duraclean International, Inc.
• Handy Technologies, Inc.
• ISS Facility Services, Inc.
• Jani-King International Inc.
• Maid Brigade Inc.
• Mitie Group plc.
• Pritchard Industries Inc.
• Sodexo Group
• Stanley Steemer International Inc.
• The ServiceMaster Company, LLC
• Vanguard Cleaning Systems Inc.

LIST OF FIGURES

• FIGURE 1. HOME CLEANING SERVICES MARKET RESEARCH PROCESS
• FIGURE 2. HOME CLEANING SERVICES MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL HOME CLEANING SERVICES MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL HOME CLEANING SERVICES MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL HOME CLEANING SERVICES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL HOME CLEANING SERVICES MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL HOME CLEANING SERVICES MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL HOME CLEANING SERVICES MARKET SIZE, BY APPLICATIONS, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL HOME CLEANING SERVICES MARKET SIZE, BY APPLICATIONS, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL HOME CLEANING SERVICES MARKET SIZE, BY END-USER, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL HOME CLEANING SERVICES MARKET SIZE, BY END-USER, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS HOME CLEANING SERVICES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS HOME CLEANING SERVICES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES HOME CLEANING SERVICES MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES HOME CLEANING SERVICES MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC HOME CLEANING SERVICES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC HOME CLEANING SERVICES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA HOME CLEANING SERVICES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA HOME CLEANING SERVICES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. HOME CLEANING SERVICES MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. HOME CLEANING SERVICES MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. HOME CLEANING SERVICES MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL HOME CLEANING SERVICES MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL HOME CLEANING SERVICES MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL HOME CLEANING SERVICES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. HOME CLEANING SERVICES MARKET DYNAMICS
• TABLE 7. GLOBAL HOME CLEANING SERVICES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL HOME CLEANING SERVICES MARKET SIZE, BY FLOOR CARE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL HOME CLEANING SERVICES MARKET SIZE, BY VACUUMING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL HOME CLEANING SERVICES MARKET SIZE, BY WINDOW CLEANING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL HOME CLEANING SERVICES MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL HOME CLEANING SERVICES MARKET SIZE, BY MULTIFAMILY HOME, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL HOME CLEANING SERVICES MARKET SIZE, BY SINGLE FAMILY HOME, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL HOME CLEANING SERVICES MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL HOME CLEANING SERVICES MARKET SIZE, BY COMMERCIAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL HOME CLEANING SERVICES MARKET SIZE, BY RESIDENTIAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. AMERICAS HOME CLEANING SERVICES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 18. AMERICAS HOME CLEANING SERVICES MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 19. AMERICAS HOME CLEANING SERVICES MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 20. AMERICAS HOME CLEANING SERVICES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 21. ARGENTINA HOME CLEANING SERVICES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 22. ARGENTINA HOME CLEANING SERVICES MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 23. ARGENTINA HOME CLEANING SERVICES MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 24. BRAZIL HOME CLEANING SERVICES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 25. BRAZIL HOME CLEANING SERVICES MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 26. BRAZIL HOME CLEANING SERVICES MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 27. CANADA HOME CLEANING SERVICES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 28. CANADA HOME CLEANING SERVICES MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 29. CANADA HOME CLEANING SERVICES MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 30. MEXICO HOME CLEANING SERVICES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 31. MEXICO HOME CLEANING SERVICES MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 32. MEXICO HOME CLEANING SERVICES MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 33. UNITED STATES HOME CLEANING SERVICES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 34. UNITED STATES HOME CLEANING SERVICES MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 35. UNITED STATES HOME CLEANING SERVICES MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 36. UNITED STATES HOME CLEANING SERVICES MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 37. ASIA-PACIFIC HOME CLEANING SERVICES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 38. ASIA-PACIFIC HOME CLEANING SERVICES MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 39. ASIA-PACIFIC HOME CLEANING SERVICES MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 40. ASIA-PACIFIC HOME CLEANING SERVICES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 41. AUSTRALIA HOME CLEANING SERVICES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 42. AUSTRALIA HOME CLEANING SERVICES MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 43. AUSTRALIA HOME CLEANING SERVICES MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 44. CHINA HOME CLEANING SERVICES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 45. CHINA HOME CLEANING SERVICES MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 46. CHINA HOME CLEANING SERVICES MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 47. INDIA HOME CLEANING SERVICES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 48. INDIA HOME CLEANING SERVICES MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 49. INDIA HOME CLEANING SERVICES MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 50. INDONESIA HOME CLEANING SERVICES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 51. INDONESIA HOME CLEANING SERVICES MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 52. INDONESIA HOME CLEANING SERVICES MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 53. JAPAN HOME CLEANING SERVICES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 54. JAPAN HOME CLEANING SERVICES MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 55. JAPAN HOME CLEANING SERVICES MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 56. MALAYSIA HOME CLEANING SERVICES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 57. MALAYSIA HOME CLEANING SERVICES MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 58. MALAYSIA HOME CLEANING SERVICES MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 59. PHILIPPINES HOME CLEANING SERVICES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 60. PHILIPPINES HOME CLEANING SERVICES MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 61. PHILIPPINES HOME CLEANING SERVICES MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 62. SINGAPORE HOME CLEANING SERVICES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 63. SINGAPORE HOME CLEANING SERVICES MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 64. SINGAPORE HOME CLEANING SERVICES MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 65. SOUTH KOREA HOME CLEANING SERVICES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 66. SOUTH KOREA HOME CLEANING SERVICES MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 67. SOUTH KOREA HOME CLEANING SERVICES MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 68. TAIWAN HOME CLEANING SERVICES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 69. TAIWAN HOME CLEANING SERVICES MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 70. TAIWAN HOME CLEANING SERVICES MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 71. THAILAND HOME CLEANING SERVICES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 72. THAILAND HOME CLEANING SERVICES MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 73. THAILAND HOME CLEANING SERVICES MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 74. VIETNAM HOME CLEANING SERVICES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 75. VIETNAM HOME CLEANING SERVICES MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 76. VIETNAM HOME CLEANING SERVICES MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 77. EUROPE, MIDDLE EAST & AFRICA HOME CLEANING SERVICES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 78. EUROPE, MIDDLE EAST & AFRICA HOME CLEANING SERVICES MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 79. EUROPE, MIDDLE EAST & AFRICA HOME CLEANING SERVICES MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 80. EUROPE, MIDDLE EAST & AFRICA HOME CLEANING SERVICES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 81. DENMARK HOME CLEANING SERVICES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 82. DENMARK HOME CLEANING SERVICES MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 83. DENMARK HOME CLEANING SERVICES MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 84. EGYPT HOME CLEANING SERVICES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 85. EGYPT HOME CLEANING SERVICES MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 86. EGYPT HOME CLEANING SERVICES MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 87. FINLAND HOME CLEANING SERVICES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 88. FINLAND HOME CLEANING SERVICES MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 89. FINLAND HOME CLEANING SERVICES MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 90. FRANCE HOME CLEANING SERVICES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 91. FRANCE HOME CLEANING SERVICES MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 92. FRANCE HOME CLEANING SERVICES MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 93. GERMANY HOME CLEANING SERVICES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 94. GERMANY HOME CLEANING SERVICES MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 95. GERMANY HOME CLEANING SERVICES MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 96. ISRAEL HOME CLEANING SERVICES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 97. ISRAEL HOME CLEANING SERVICES MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 98. ISRAEL HOME CLEANING SERVICES MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 99. ITALY HOME CLEANING SERVICES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 100. ITALY HOME CLEANING SERVICES MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 101. ITALY HOME CLEANING SERVICES MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 102. NETHERLANDS HOME CLEANING SERVICES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 103. NETHERLANDS HOME CLEANING SERVICES MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 104. NETHERLANDS HOME CLEANING SERVICES MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 105. NIGERIA HOME CLEANING SERVICES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 106. NIGERIA HOME CLEANING SERVICES MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 107. NIGERIA HOME CLEANING SERVICES MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 108. NORWAY HOME CLEANING SERVICES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 109. NORWAY HOME CLEANING SERVICES MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 110. NORWAY HOME CLEANING SERVICES MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 111. POLAND HOME CLEANING SERVICES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 112. POLAND HOME CLEANING SERVICES MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 113. POLAND HOME CLEANING SERVICES MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 114. QATAR HOME CLEANING SERVICES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 115. QATAR HOME CLEANING SERVICES MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 116. QATAR HOME CLEANING SERVICES MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 117. RUSSIA HOME CLEANING SERVICES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 118. RUSSIA HOME CLEANING SERVICES MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 119. RUSSIA HOME CLEANING SERVICES MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 120. SAUDI ARABIA HOME CLEANING SERVICES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 121. SAUDI ARABIA HOME CLEANING SERVICES MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 122. SAUDI ARABIA HOME CLEANING SERVICES MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 123. SOUTH AFRICA HOME CLEANING SERVICES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 124. SOUTH AFRICA HOME CLEANING SERVICES MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 125. SOUTH AFRICA HOME CLEANING SERVICES MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 126. SPAIN HOME CLEANING SERVICES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 127. SPAIN HOME CLEANING SERVICES MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 128. SPAIN HOME CLEANING SERVICES MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 129. SWEDEN HOME CLEANING SERVICES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 130. SWEDEN HOME CLEANING SERVICES MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 131. SWEDEN HOME CLEANING SERVICES MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 132. SWITZERLAND HOME CLEANING SERVICES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 133. SWITZERLAND HOME CLEANING SERVICES MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 134. SWITZERLAND HOME CLEANING SERVICES MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 135. TURKEY HOME CLEANING SERVICES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 136. TURKEY HOME CLEANING SERVICES MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 137. TURKEY HOME CLEANING SERVICES MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 138. UNITED ARAB EMIRATES HOME CLEANING SERVICES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 139. UNITED ARAB EMIRATES HOME CLEANING SERVICES MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 140. UNITED ARAB EMIRATES HOME CLEANING SERVICES MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 141. UNITED KINGDOM HOME CLEANING SERVICES MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 142. UNITED KINGDOM HOME CLEANING SERVICES MARKET SIZE, BY APPLICATIONS, 2018-2030 (USD MILLION)
• TABLE 143. UNITED KINGDOM HOME CLEANING SERVICES MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 144. HOME CLEANING SERVICES MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 145. HOME CLEANING SERVICES MARKET, FPNV POSITIONING MATRIX, 2023

The Home Cleaning Services Market was valued at USD 61.23 billion in 2023, expected to reach USD 67.48 billion in 2024, and is projected to grow at a CAGR of 8.92%, to USD 111.43 billion by 2030.

The scope of the home cleaning services market encompasses a variety of services such as regular house cleaning, deep cleaning, and specialized services like window or carpet cleaning, tailored to meet consumer demands for convenience, hygiene, and lifestyle-oriented solutions. The necessity of such services arises from factors such as the increase in dual-income households, urbanization, and fast-paced lifestyles, leading to limited time for self-cleaning. The application of home cleaning services spans residential settings where both frequent and occasional cleaning is required to maintain a hygienic living environment. The end-use scope includes individual households, apartment units, and residential complexes, with an emerging trend towards customizable cleaning packages to suit specific consumer needs.

Key influences driving market growth include rising disposable incomes, increased awareness of health and cleanliness, and technological advancements like app-based service bookings. The latest potential opportunities lie in eco-friendly cleaning solutions and the use of automation, such as robotic cleaners, which cater to the eco-conscious and tech-savvy demographics. To seize these opportunities, companies could invest in sustainable product lines and user-friendly service apps that optimize customer experience. Conversely, limitations such as high competition, price sensitivity, and regulatory compliance pose challenges to market growth. The pandemic-induced changes in hygiene consciousness provide a nuanced challenge through fluctuating service demands and operational disruptions.

In terms of innovation, the integration of IoT and AI in cleaning services could revolutionize personalized customer experiences, offering predictive maintenance and enhanced service efficiency. Emphasis on research in green cleaning technologies offers a path to differentiate in a competitive market. The home cleaning services market displays a competitive yet dynamic nature, characterized by rapid adaptation to technological advancements and changing consumer preferences, with ample opportunities for businesses focusing on innovation, quality, and customer-centric service models.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Home Cleaning Services Market

The Home Cleaning Services Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing number of households with dual incomes coupled with the demand for professional residential cleaners
  • Rising contractual service agreements to offer a clean and sanitized home
  • Increasing number of home cleaning service providers
• Market Restraints
  • Environmental and human health concerns associated with the chemicals used for home cleaning
• Market Opportunities
  • Expanding the use of natural and eco-friendly cleaning products
  • Introduction of automated cleaning robots that leverage Artificial Intelligence (AI) capabilities with the cleaning services
• Market Challenges
  • Inadequate training coupled with the absence of effective quality assurance systems and communication

Porter's Five Forces: A Strategic Tool for Navigating the Home Cleaning Services Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Home Cleaning Services Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Home Cleaning Services Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Home Cleaning Services Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Home Cleaning Services Market

A detailed market share analysis in the Home Cleaning Services Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Home Cleaning Services Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Home Cleaning Services Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Home Cleaning Services Market

A strategic analysis of the Home Cleaning Services Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Home Cleaning Services Market, highlighting leading vendors and their innovative profiles. These include ABM Industries Incorporated, Chem-Dry Inc., Clean First Time Inc., Cleaning Services Group, Inc., Duraclean International, Inc., Handy Technologies, Inc., ISS Facility Services, Inc., Jani-King International Inc., Maid Brigade Inc., Mitie Group plc., Pritchard Industries Inc., Sodexo Group, Stanley Steemer International Inc., The ServiceMaster Company, LLC, and Vanguard Cleaning Systems Inc..

Market Segmentation & Coverage

This research report categorizes the Home Cleaning Services Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product, market is studied across Floor Care, Vacuuming, and Window Cleaning.
• Based on Applications, market is studied across Multifamily Home and Single Family Home.
• Based on End-User, market is studied across Commercial and Residential.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing number of households with dual incomes coupled with the demand for professional residential cleaners
    • 5.1.1.2. Rising contractual service agreements to offer a clean and sanitized home
    • 5.1.1.3. Increasing number of home cleaning service providers
  • 5.1.2. Restraints
    • 5.1.2.1. Environmental and human health concerns associated with the chemicals used for home cleaning
  • 5.1.3. Opportunities
    • 5.1.3.1. Expanding the use of natural and eco-friendly cleaning products
    • 5.1.3.2. Introduction of automated cleaning robots that leverage Artificial Intelligence (AI) capabilities with the cleaning services
  • 5.1.4. Challenges
    • 5.1.4.1. Inadequate training coupled with the absence of effective quality assurance systems and communication
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Home Cleaning Services Market, by Product

• 6.1. Introduction
• 6.2. Floor Care
• 6.3. Vacuuming
• 6.4. Window Cleaning

7. Home Cleaning Services Market, by Applications

• 7.1. Introduction
• 7.2. Multifamily Home
• 7.3. Single Family Home

8. Home Cleaning Services Market, by End-User

• 8.1. Introduction
• 8.2. Commercial
• 8.3. Residential

9. Americas Home Cleaning Services Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Home Cleaning Services Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Home Cleaning Services Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. ABM Industries Incorporated
• 2. Chem-Dry Inc.
• 3. Clean First Time Inc.
• 4. Cleaning Services Group, Inc.
• 5. Duraclean International, Inc.
• 6. Handy Technologies, Inc.
• 7. ISS Facility Services, Inc.
• 8. Jani-King International Inc.
• 9. Maid Brigade Inc.
• 10. Mitie Group plc.
• 11. Pritchard Industries Inc.
• 12. Sodexo Group
• 13. Stanley Steemer International Inc.
• 14. The ServiceMaster Company, LLC
• 15. Vanguard Cleaning Systems Inc.