ヘアリラクサー市場：タイプ別、販売チャネル別、用途別-2025～2030年の世界予測

ヘアリラクサー市場は、2023年に9億5,191万米ドルと評価され、2024年には10億2,030万米ドルに達すると予測され、CAGR 6.00%で成長し、2030年には14億3,191万米ドルに達すると予測されています。

ヘアリラクサーは、カーリーやコイル状の髪質を永久的にストレートにするように設計された化学製品であり、一時的なストレート化方法と比較してより長持ちする結果をもたらします。これらの製品の必要性は、扱いやすい髪と多様なスタイリング・オプションを求める消費者の需要から生じています。一般的に、用途は家庭用とプロのサロン用の両方に及びます。最終用途の範囲には幅広い層が含まれ、主にアフリカ系アメリカ人、アフリカ人、自然にカールした髪質またはコイル状の髪質を持つマイノリティ・グループに重点を置いています。

市場洞察によれば、文化的な毛髪動向と都市化の進展に牽引され、ヘアリラクサーの需要は引き続き伸びています。主要成長要因としては、製剤技術の進歩により、より安全で効果的な製品が確保されること、多様な美容基準が広く受け入れられるようになり、市場のイノベーションが促進されることなどが挙げられます。より安全な美容製品に対する消費者の嗜好の高まりを利用した、天然で研磨剤の少ない化学配合へのシフトに潜在的なビジネス機会があることは明らかです。オンライン小売を含む流通チャネルの拡大は、ニッチな市場セグメントへのアクセスを拡大することで、さらなる機会をもたらします。しかし、健康上の懸念から規制基準が厳しくなり、製品の発売や技術革新が制約を受ける可能性があるなどの課題もあります。自然な髪質を受け入れようとするマーケティングと社会のシフトも消費者の嗜好に影響し、従来のリラクサーの市場拡大を制限する可能性があります。

このセグメントのイノベーションは、効率を維持しながらダメージを最小限に抑える、環境にやさしく健康に配慮したリラクサーの研究開発に注力することで成功する可能性があります。ブランドは、消費者教育や製品の安全性と利点に関する透明性の高いコミュニケーションに投資する機会があります。インフルエンサーとのコラボレーションやソーシャルメディアの活用は、ブランドの知名度と消費者の信頼を高めることができます。市場は引き続き回復基調にあるが、企業は安全性規制の遵守と進化する消費者の要求のバランスをうまく調整しなければならないです。配合の革新と倫理的なマーケティングを優先することで、企業は新たな成長機会を効果的に捉え、ヘアケア産業における競合を維持することができます。

市場力学：急速に進化するヘアリラクサー市場の主要市場洞察を公開

ヘアリラクサー市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネス機会の獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 便利なヘアリラクサーに対する需要の高まり
  • パーマネントウェーブ用チオリラクサーの高い使用率
  • 身だしなみ志向の高まりとサロン数の増加
• 市場抑制要因
  • ヘアリラクサーの高コスト
• 市場機会
  • オンラインポータルやスーパーマーケットで、さまざまなブランドのヘアリラクサーが入手可能。
  • 斬新で革新的な製品の開発
• 市場課題
  • リラクサーに含まれる化学品の有害な影響

ポーターのファイブフォース：ヘアリラクサー市場をナビゲートする戦略ツール

ポーターのファイブフォース：市場情勢の競合情勢を把握するための重要なツールです。ポーターのファイブフォースフレームワークは、企業の競合を評価し、戦略的機会を探るための明確な手法を記載しています。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これら洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：ヘアリラクサー市場における外部からの影響の把握

外部マクロ環境要因は、ヘアリラクサー市場の業績力学を形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を記載しています。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析：ヘアリラクサー市場における競合情勢の把握

ヘアリラクサー市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、セグメント化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニングマトリックス：ヘアリラクサー市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、ヘアリラクサー市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によりベンダーを明確かつ的確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨：ヘアリラクサー市場における成功への道筋を描く

ヘアリラクサー市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を検討することで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネス機会を活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目セグメントを網羅した市場の包括的な分析を提供しています。

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力を評価します。

2.市場の開拓度：新興市場における成長機会を特定し、既存セグメントにおける拡大の可能性を評価し、将来の成長に向けた戦略的ロードマップを記載しています。

3.市場の多様化：最近の製品発売、未開拓の地域、産業の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発とイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています。

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、地域はどこか？

3.市場を形成する主要技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 便利なヘアリラクサーの需要増加
    • パーマネントウェーブ用のチオリラクサーの多用
    • 外見への関心の高まりとサロン数の増加
  • 抑制要因
    • ヘアリラクサーのコストが高い
  • 機会
    • オンラインポータルやスーパーマーケットでさまざまなブランドのヘアリラクサーが入手可能
    • 斬新で革新的な製品の開発
  • 課題
    • リラクサーに含まれる化学品の有害な影響
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治
  • 経済
  • 社会
  • 技術
  • 法律
  • 環境

第6章 ヘアリラクサー市場：タイプ別

• イントロダクション
• アルカリと苛性ソーダのリラクサー
• 苛性ソーダ不使用リラクサー＆ダウンパーマ
• テオリラクサー

第7章 ヘアリラクサー市場：販売チャネル別

• イントロダクション
• ハイパーマーケットとスーパーマーケット
• 専門店

第8章 ヘアリラクサー市場：用途別

• イントロダクション
• 商用
• 家庭用

第9章 南北アメリカのヘアリラクサー市場

• イントロダクション
• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋のヘアリラクサー市場

• イントロダクション
• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカのヘアリラクサー市場

• イントロダクション
• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析、2023年
• FPNVポジショニングマトリックス、2023年
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Aveda Corporation
• Avon Justine Pty Ltd
• Beiersdorf AG
• Conair Corporation
• Godrej Group
• Henkel AG and Co. KgaA
• Kao Corporation
• Lykis Limited
• L'Oreal S.A.
• Marico Limited
• Nantong Tianlan Cosmetics Co., Ltd.
• Natura &Co Holding S.A.
• Olaplex, Inc.
• Shiseido Company, Limited
• Unilever PLC

LIST OF FIGURES

• FIGURE 1. HAIR RELAXER MARKET RESEARCH PROCESS
• FIGURE 2. HAIR RELAXER MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL HAIR RELAXER MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL HAIR RELAXER MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL HAIR RELAXER MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL HAIR RELAXER MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL HAIR RELAXER MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL HAIR RELAXER MARKET SIZE, BY DISTRIBUTING CHANNEL, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL HAIR RELAXER MARKET SIZE, BY DISTRIBUTING CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL HAIR RELAXER MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL HAIR RELAXER MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS HAIR RELAXER MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS HAIR RELAXER MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES HAIR RELAXER MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES HAIR RELAXER MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC HAIR RELAXER MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC HAIR RELAXER MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA HAIR RELAXER MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA HAIR RELAXER MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. HAIR RELAXER MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. HAIR RELAXER MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. HAIR RELAXER MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL HAIR RELAXER MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL HAIR RELAXER MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL HAIR RELAXER MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. HAIR RELAXER MARKET DYNAMICS
• TABLE 7. GLOBAL HAIR RELAXER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL HAIR RELAXER MARKET SIZE, BY ALKALINE & LYE RELAXER, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL HAIR RELAXER MARKET SIZE, BY NO LYE RELAXER & DOWN PERM, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL HAIR RELAXER MARKET SIZE, BY THEO RELAXER, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL HAIR RELAXER MARKET SIZE, BY DISTRIBUTING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL HAIR RELAXER MARKET SIZE, BY HYPER MARKETS & SUPERMARKETS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL HAIR RELAXER MARKET SIZE, BY SPECIALITY STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL HAIR RELAXER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL HAIR RELAXER MARKET SIZE, BY COMMERCIAL USE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL HAIR RELAXER MARKET SIZE, BY HOME USE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. AMERICAS HAIR RELAXER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 18. AMERICAS HAIR RELAXER MARKET SIZE, BY DISTRIBUTING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 19. AMERICAS HAIR RELAXER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 20. AMERICAS HAIR RELAXER MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 21. ARGENTINA HAIR RELAXER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 22. ARGENTINA HAIR RELAXER MARKET SIZE, BY DISTRIBUTING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 23. ARGENTINA HAIR RELAXER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 24. BRAZIL HAIR RELAXER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 25. BRAZIL HAIR RELAXER MARKET SIZE, BY DISTRIBUTING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 26. BRAZIL HAIR RELAXER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 27. CANADA HAIR RELAXER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 28. CANADA HAIR RELAXER MARKET SIZE, BY DISTRIBUTING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 29. CANADA HAIR RELAXER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 30. MEXICO HAIR RELAXER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 31. MEXICO HAIR RELAXER MARKET SIZE, BY DISTRIBUTING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 32. MEXICO HAIR RELAXER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 33. UNITED STATES HAIR RELAXER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 34. UNITED STATES HAIR RELAXER MARKET SIZE, BY DISTRIBUTING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 35. UNITED STATES HAIR RELAXER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 36. UNITED STATES HAIR RELAXER MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 37. ASIA-PACIFIC HAIR RELAXER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 38. ASIA-PACIFIC HAIR RELAXER MARKET SIZE, BY DISTRIBUTING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 39. ASIA-PACIFIC HAIR RELAXER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 40. ASIA-PACIFIC HAIR RELAXER MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 41. AUSTRALIA HAIR RELAXER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 42. AUSTRALIA HAIR RELAXER MARKET SIZE, BY DISTRIBUTING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 43. AUSTRALIA HAIR RELAXER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 44. CHINA HAIR RELAXER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 45. CHINA HAIR RELAXER MARKET SIZE, BY DISTRIBUTING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 46. CHINA HAIR RELAXER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 47. INDIA HAIR RELAXER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 48. INDIA HAIR RELAXER MARKET SIZE, BY DISTRIBUTING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 49. INDIA HAIR RELAXER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 50. INDONESIA HAIR RELAXER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 51. INDONESIA HAIR RELAXER MARKET SIZE, BY DISTRIBUTING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 52. INDONESIA HAIR RELAXER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 53. JAPAN HAIR RELAXER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 54. JAPAN HAIR RELAXER MARKET SIZE, BY DISTRIBUTING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 55. JAPAN HAIR RELAXER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 56. MALAYSIA HAIR RELAXER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 57. MALAYSIA HAIR RELAXER MARKET SIZE, BY DISTRIBUTING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 58. MALAYSIA HAIR RELAXER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 59. PHILIPPINES HAIR RELAXER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 60. PHILIPPINES HAIR RELAXER MARKET SIZE, BY DISTRIBUTING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 61. PHILIPPINES HAIR RELAXER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 62. SINGAPORE HAIR RELAXER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 63. SINGAPORE HAIR RELAXER MARKET SIZE, BY DISTRIBUTING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 64. SINGAPORE HAIR RELAXER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 65. SOUTH KOREA HAIR RELAXER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 66. SOUTH KOREA HAIR RELAXER MARKET SIZE, BY DISTRIBUTING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 67. SOUTH KOREA HAIR RELAXER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 68. TAIWAN HAIR RELAXER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 69. TAIWAN HAIR RELAXER MARKET SIZE, BY DISTRIBUTING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 70. TAIWAN HAIR RELAXER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 71. THAILAND HAIR RELAXER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 72. THAILAND HAIR RELAXER MARKET SIZE, BY DISTRIBUTING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 73. THAILAND HAIR RELAXER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 74. VIETNAM HAIR RELAXER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 75. VIETNAM HAIR RELAXER MARKET SIZE, BY DISTRIBUTING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 76. VIETNAM HAIR RELAXER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 77. EUROPE, MIDDLE EAST & AFRICA HAIR RELAXER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 78. EUROPE, MIDDLE EAST & AFRICA HAIR RELAXER MARKET SIZE, BY DISTRIBUTING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 79. EUROPE, MIDDLE EAST & AFRICA HAIR RELAXER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 80. EUROPE, MIDDLE EAST & AFRICA HAIR RELAXER MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 81. DENMARK HAIR RELAXER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 82. DENMARK HAIR RELAXER MARKET SIZE, BY DISTRIBUTING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 83. DENMARK HAIR RELAXER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 84. EGYPT HAIR RELAXER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 85. EGYPT HAIR RELAXER MARKET SIZE, BY DISTRIBUTING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 86. EGYPT HAIR RELAXER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 87. FINLAND HAIR RELAXER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 88. FINLAND HAIR RELAXER MARKET SIZE, BY DISTRIBUTING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 89. FINLAND HAIR RELAXER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 90. FRANCE HAIR RELAXER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 91. FRANCE HAIR RELAXER MARKET SIZE, BY DISTRIBUTING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 92. FRANCE HAIR RELAXER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 93. GERMANY HAIR RELAXER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 94. GERMANY HAIR RELAXER MARKET SIZE, BY DISTRIBUTING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 95. GERMANY HAIR RELAXER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 96. ISRAEL HAIR RELAXER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 97. ISRAEL HAIR RELAXER MARKET SIZE, BY DISTRIBUTING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 98. ISRAEL HAIR RELAXER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 99. ITALY HAIR RELAXER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 100. ITALY HAIR RELAXER MARKET SIZE, BY DISTRIBUTING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 101. ITALY HAIR RELAXER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 102. NETHERLANDS HAIR RELAXER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 103. NETHERLANDS HAIR RELAXER MARKET SIZE, BY DISTRIBUTING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 104. NETHERLANDS HAIR RELAXER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 105. NIGERIA HAIR RELAXER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 106. NIGERIA HAIR RELAXER MARKET SIZE, BY DISTRIBUTING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 107. NIGERIA HAIR RELAXER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 108. NORWAY HAIR RELAXER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 109. NORWAY HAIR RELAXER MARKET SIZE, BY DISTRIBUTING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 110. NORWAY HAIR RELAXER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 111. POLAND HAIR RELAXER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 112. POLAND HAIR RELAXER MARKET SIZE, BY DISTRIBUTING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 113. POLAND HAIR RELAXER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 114. QATAR HAIR RELAXER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 115. QATAR HAIR RELAXER MARKET SIZE, BY DISTRIBUTING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 116. QATAR HAIR RELAXER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 117. RUSSIA HAIR RELAXER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 118. RUSSIA HAIR RELAXER MARKET SIZE, BY DISTRIBUTING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 119. RUSSIA HAIR RELAXER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 120. SAUDI ARABIA HAIR RELAXER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 121. SAUDI ARABIA HAIR RELAXER MARKET SIZE, BY DISTRIBUTING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 122. SAUDI ARABIA HAIR RELAXER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 123. SOUTH AFRICA HAIR RELAXER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 124. SOUTH AFRICA HAIR RELAXER MARKET SIZE, BY DISTRIBUTING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 125. SOUTH AFRICA HAIR RELAXER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 126. SPAIN HAIR RELAXER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 127. SPAIN HAIR RELAXER MARKET SIZE, BY DISTRIBUTING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 128. SPAIN HAIR RELAXER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 129. SWEDEN HAIR RELAXER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 130. SWEDEN HAIR RELAXER MARKET SIZE, BY DISTRIBUTING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 131. SWEDEN HAIR RELAXER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 132. SWITZERLAND HAIR RELAXER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 133. SWITZERLAND HAIR RELAXER MARKET SIZE, BY DISTRIBUTING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 134. SWITZERLAND HAIR RELAXER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 135. TURKEY HAIR RELAXER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 136. TURKEY HAIR RELAXER MARKET SIZE, BY DISTRIBUTING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 137. TURKEY HAIR RELAXER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 138. UNITED ARAB EMIRATES HAIR RELAXER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 139. UNITED ARAB EMIRATES HAIR RELAXER MARKET SIZE, BY DISTRIBUTING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 140. UNITED ARAB EMIRATES HAIR RELAXER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 141. UNITED KINGDOM HAIR RELAXER MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 142. UNITED KINGDOM HAIR RELAXER MARKET SIZE, BY DISTRIBUTING CHANNEL, 2018-2030 (USD MILLION)
• TABLE 143. UNITED KINGDOM HAIR RELAXER MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 144. HAIR RELAXER MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 145. HAIR RELAXER MARKET, FPNV POSITIONING MATRIX, 2023

The Hair Relaxer Market was valued at USD 951.91 million in 2023, expected to reach USD 1,020.30 million in 2024, and is projected to grow at a CAGR of 6.00%, to USD 1,431.91 million by 2030.

Hair relaxers are chemical products designed to permanently straighten curly or coiled hair textures, providing longer-lasting results compared to temporary straightening methods. The necessity for these products arises from consumer demand for manageable hair and versatile styling options. Typically, applications span both home use and professional salon settings. The end-use scope involves a wide demographic, primarily focusing on African-American, African, and minority groups with naturally curly or coiled hair textures.

Market insights indicate continued demand for hair relaxers, driven by cultural hair trends and increasing urbanization. Key growth factors include advancements in formulation technology, ensuring safer and more effective products, and the broadening acceptance of diverse beauty standards which fuels market innovations. Potential opportunities are evident in the shift towards natural and less abrasive chemical formulations, capitalizing on the growing consumer preference for safer beauty products. Expanding distribution channels, including online retailing, presents additional opportunities by providing greater accessibility to niche market segments. However, the market faces challenges such as stringent regulatory standards due to health concerns, which could constrain product launches and innovation. Marketing and societal shifts towards embracing natural hair textures also influence consumer preferences, potentially limiting market expansion for traditional relaxers.

Innovations in this sector can thrive by focusing on research and development of environmentally friendly and health-conscious relaxers that minimize damage while maintaining efficiency. There is an opportunity for brands to invest in consumer education and transparent communication about product safety and benefits. Collaborations with influencers and leveraging social media can enhance brand visibility and consumer trust. While the market remains resilient, businesses must navigate the balance of adhering to safety regulations and evolving consumer demands. By prioritizing innovation in formulation and ethical marketing practices, companies can effectively capture emerging growth opportunities and sustain their competitive edge in the haircare industry.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Hair Relaxer Market

The Hair Relaxer Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing demand for convenient hair relaxer
  • High usage of thio relaxers for permanent waving
  • Rising focus on personal appearance, and rising number of salons
• Market Restraints
  • High cost of hair relaxer
• Market Opportunities
  • Availability of hair relaxers of different brands on online portals and supermarkets
  • Development of novel and innovative products
• Market Challenges
  • Harmful effects of chemicals present in relaxers

Porter's Five Forces: A Strategic Tool for Navigating the Hair Relaxer Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Hair Relaxer Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Hair Relaxer Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Hair Relaxer Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Hair Relaxer Market

A detailed market share analysis in the Hair Relaxer Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Hair Relaxer Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Hair Relaxer Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Hair Relaxer Market

A strategic analysis of the Hair Relaxer Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Hair Relaxer Market, highlighting leading vendors and their innovative profiles. These include Aveda Corporation, Avon Justine Pty Ltd, Beiersdorf AG, Conair Corporation, Godrej Group, Henkel AG and Co. KgaA, Kao Corporation, Lykis Limited, L'Oreal S.A., Marico Limited, Nantong Tianlan Cosmetics Co., Ltd., Natura &Co Holding S.A., Olaplex, Inc., Shiseido Company, Limited, and Unilever PLC.

Market Segmentation & Coverage

This research report categorizes the Hair Relaxer Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Alkaline & Lye Relaxer, No Lye Relaxer & Down Perm, and Theo Relaxer.
• Based on Distributing Channel, market is studied across Hyper Markets & Supermarkets and Speciality Stores.
• Based on Application, market is studied across Commercial Use and Home Use.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing demand for convenient hair relaxer
    • 5.1.1.2. High usage of thio relaxers for permanent waving
    • 5.1.1.3. Rising focus on personal appearance, and rising number of salons
  • 5.1.2. Restraints
    • 5.1.2.1. High cost of hair relaxer
  • 5.1.3. Opportunities
    • 5.1.3.1. Availability of hair relaxers of different brands on online portals and supermarkets
    • 5.1.3.2. Development of novel and innovative products
  • 5.1.4. Challenges
    • 5.1.4.1. Harmful effects of chemicals present in relaxers
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Hair Relaxer Market, by Type

• 6.1. Introduction
• 6.2. Alkaline & Lye Relaxer
• 6.3. No Lye Relaxer & Down Perm
• 6.4. Theo Relaxer

7. Hair Relaxer Market, by Distributing Channel

• 7.1. Introduction
• 7.2. Hyper Markets & Supermarkets
• 7.3. Speciality Stores

8. Hair Relaxer Market, by Application

• 8.1. Introduction
• 8.2. Commercial Use
• 8.3. Home Use

9. Americas Hair Relaxer Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Hair Relaxer Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Hair Relaxer Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Aveda Corporation
• 2. Avon Justine Pty Ltd
• 3. Beiersdorf AG
• 4. Conair Corporation
• 5. Godrej Group
• 6. Henkel AG and Co. KgaA
• 7. Kao Corporation
• 8. Lykis Limited
• 9. L'Oreal S.A.
• 10. Marico Limited
• 11. Nantong Tianlan Cosmetics Co., Ltd.
• 12. Natura &Co Holding S.A.
• 13. Olaplex, Inc.
• 14. Shiseido Company, Limited
• 15. Unilever PLC