セクシャル・ウェルネス市場：製品タイプ別、流通チャネル別-2025年～2030年世界予測

セクシャル・ウェルネス市場の2023年の市場規模は376億7,000万米ドルで、2024年には405億米ドルに達すると予測され、CAGR 7.64％で成長し、2030年には630億9,000万米ドルに達すると予測されています。

セクシャル・ウェルネス市場には、性の健康、教育、満足度を高めるために設計された幅広い製品とサービスが含まれます。その範囲には、避妊薬、潤滑剤、性玩具、サプリメント、教育リソースなどが含まれ、性的健康の向上と性的幸福に関する開放に対する需要の高まりに対応しています。このような製品の必要性は、全体的な健康と生活の質の不可欠な側面としてのセクシャル・ウェルネスに対する認識と受容の高まりと一致しています。個人的な楽しみやカップルの親密さの向上から、セックスに関するより良いコミュニケーションの促進や性の健康問題への対処まで、様々な用途が考えられています。

市場は、性的健康に対する社会的態度の変化、可処分所得の増加、製品イノベーションの進展などの要因によって牽引されています。さらに、eコマース・プラットフォームの普及により、セクシャル・ウェルネス製品へのアクセスが容易になり、市場成長をさらに後押ししています。しかし、規制上の課題、文化的タブー、プライバシーに関する懸念が大きな制約となっています。これらを克服するために、企業は慎重かつ倫理的なマーケティング戦略に注力し、誤った情報に対抗するためにセクシャルヘルスの専門家と協力することができます。

セクシャル・ウェルネス製品をパーソナライズし、AIなどのテクノロジーを統合することで、オーダーメイドの体験を提供する機会が豊富にあります。特にLGBTQ+コミュニティは、まだ十分に対応されていない特定のニーズを持つ重要な層です。企業は研究開発に投資し、製品の持続可能な素材、CBDを配合したウェルネスアイテム、教育やエンゲージメントのための没入型デジタル体験などの分野でイノベーションを起こすことが奨励されます。さらに、市場のプレーヤーは、信頼性とリーチを高めるために、健康団体とのパートナーシップを模索することができます。

全体として、セクシャル・ウェルネス市場はより広範な受容と理解に向けて進化しているが、成功の鍵は文化的感受性、消費者教育、倫理的実践にあります。持続可能性、包括性、技術統合を優先するイノベーションは、市場が消費者の期待の変化に適応し続ける中で、成長と関与の最も大きな可能性を約束します。

市場力学：急速に進化するセクシャル・ウェルネス市場における主要市場インサイトの解明

セクシャル・ウェルネス市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • エイズ、HIV、その他の性病の流行
  • 性の健康とウェルネスを促進する政府の取り組み
  • メディアを通じた個人衛生の重要性と性の認識
• 市場抑制要因
  • 製品の安全性と広告に関する問題
• 市場機会
  • 製品およびアプリケーション開発における最新のイノベーション
  • オンラインによるセクシャル・ウェルネス製品の入手可能性とアクセシビリティの上昇
• 市場の課題
  • セクシャル・ウェルネス製品の認知度の低さと社会的スティグマ

ポーターの5つの力：セクシャル・ウェルネス市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、セクシャル・ウェルネス市場の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：セクシャル・ウェルネス市場における外部からの影響の把握

外部マクロ環境要因は、セクシャル・ウェルネス市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析セクシャル・ウェルネス市場における競合情勢の把握

セクシャル・ウェルネス市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスセクシャル・ウェルネス市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、セクシャル・ウェルネス市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限はベンダーを明確かつ正確に区分し、ユーザーが戦略目標に最適なパートナーやソリューションを特定するのに役立ちます。

本レポートは、主要な注目分野を網羅した包括的な市場分析を提供しています：

1.市場の浸透度：業界主要企業の広範なデータを含む、現在の市場環境の詳細なレビュー。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • エイズ、HIV、その他の性感染症の蔓延
    • 性的な健康とウェルネスを促進する政府の取り組み
    • 個人衛生の重要性とメディアを通じた性健康への意識
  • 抑制要因
    • 製品の安全性と広告に関する問題
  • 機会
    • 製品とアプリケーションの開発における最新のイノベーション
    • セクシャル・ウェルネス製品のオンライン入手性とアクセス性の向上
  • 課題
    • セクシャル・ウェルネス製品に関する認知度の低さと社会的偏見
• 市場セグメンテーション分析
  • 製品タイプ：コンドームは世界中で普及している
  • 流通チャネル：電子商取引プラットフォームでのセクシャル・ウェルネス製品の販売拡大
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 セクシャル・ウェルネス市場：製品タイプ別

• コンドーム
• 不妊・妊娠迅速検査キット
• 親密なケア
• 潤滑剤、オイル、マッサージジェル
• 性健康サプリメント
• バイブレーター、セックス玩具、セックスデバイス

第7章 セクシャル・ウェルネス市場：流通チャネル別

• ドラッグストア
• 食料品店
• オンラインストア
• 専門店
• スーパーマーケットとハイパーマーケット

第8章 南北アメリカのセクシャル・ウェルネス市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第9章 アジア太平洋のセクシャル・ウェルネス市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第10章 欧州・中東・アフリカのセクシャル・ウェルネス市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第11章 競合情勢

• 市場シェア分析、2023年
• FPNVポジショニングマトリックス、2023年
• 競合シナリオ分析
  • Playground、セクシャル・ウェルネスソリューション強化のため200万米ドルの資金を確保
  • ニクシット、膣の健康とウェルネスを優先した新しいコンドーム製品を発表
  • MyMuseが性的な健康に進出、Setuと共同でグミを発売
  • ブレンタグ・スペシャリティーズが米国およびカナダでユナイテッド・ガーディアン社と販売契約を締結し、ホリスティック・ウェルネス製品ラインの拡充を発表
  • Good Glammが支援するSirona Hygieneがセクシャル・ウェルネス Brand Bleuを全額現金で買収
  • セクシャル・ウェルネスブランド Vella Bioscienceが国際展開に向けて準備

企業一覧

• Hot Octopuss Ltd.
• Mankind Pharma Ltd.
• HLL Lifecare Ltd.
• Veru Inc.
• Kessel Medintim GmbH
• Church & Dwight Co.,Inc.
• Sagami Rubber Industries Co., Ltd.
• Lovehoney Group Limited
• BioFilm, Inc.
• Convex Latex Pvt. Ltd.
• Kindly Health
• BMS Factory
• Vella Bioscience, Inc.
• Reckitt Benckiser Group PLC
• Karex Berhad
• California Exotic Novelties, LLC
• WOW Tech Group
• TENGA Co., Ltd.
• LELOi AB
• Bijoux Indiscrets SL
• Doc Johnson Enterprises
• LifeStyles Healthcare Pte. Ltd.
• Bodywise International LLC
• OhnutCo.

LIST OF FIGURES

• FIGURE 1. SEXUAL WELLNESS MARKET RESEARCH PROCESS
• FIGURE 2. SEXUAL WELLNESS MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL SEXUAL WELLNESS MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL SEXUAL WELLNESS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL SEXUAL WELLNESS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL SEXUAL WELLNESS MARKET SIZE, BY PRODUCT TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL SEXUAL WELLNESS MARKET SIZE, BY PRODUCT TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL SEXUAL WELLNESS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL SEXUAL WELLNESS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. AMERICAS SEXUAL WELLNESS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 11. AMERICAS SEXUAL WELLNESS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. UNITED STATES SEXUAL WELLNESS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 13. UNITED STATES SEXUAL WELLNESS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. ASIA-PACIFIC SEXUAL WELLNESS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. ASIA-PACIFIC SEXUAL WELLNESS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. EUROPE, MIDDLE EAST & AFRICA SEXUAL WELLNESS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. EUROPE, MIDDLE EAST & AFRICA SEXUAL WELLNESS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. SEXUAL WELLNESS MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 19. SEXUAL WELLNESS MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. SEXUAL WELLNESS MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL SEXUAL WELLNESS MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL SEXUAL WELLNESS MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL SEXUAL WELLNESS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. SEXUAL WELLNESS MARKET DYNAMICS
• TABLE 7. GLOBAL SEXUAL WELLNESS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL SEXUAL WELLNESS MARKET SIZE, BY CONDOMS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL SEXUAL WELLNESS MARKET SIZE, BY FERTILITY & PREGNANCY RAPID TEST KITS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL SEXUAL WELLNESS MARKET SIZE, BY INTIMATE CARE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL SEXUAL WELLNESS MARKET SIZE, BY LUBRICANTS, OILS & MASSAGE GELS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL SEXUAL WELLNESS MARKET SIZE, BY SEXUAL HEALTH SUPPLEMENTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL SEXUAL WELLNESS MARKET SIZE, BY VIBRATORS, SEX TOYS & DEVICES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL SEXUAL WELLNESS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL SEXUAL WELLNESS MARKET SIZE, BY DRUG STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL SEXUAL WELLNESS MARKET SIZE, BY GROCERY STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL SEXUAL WELLNESS MARKET SIZE, BY ONLINE STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL SEXUAL WELLNESS MARKET SIZE, BY SPECIALTY STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL SEXUAL WELLNESS MARKET SIZE, BY SUPERMARKETS & HYPERMARKETS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. AMERICAS SEXUAL WELLNESS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 21. AMERICAS SEXUAL WELLNESS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 22. AMERICAS SEXUAL WELLNESS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 23. ARGENTINA SEXUAL WELLNESS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 24. ARGENTINA SEXUAL WELLNESS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 25. BRAZIL SEXUAL WELLNESS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 26. BRAZIL SEXUAL WELLNESS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 27. CANADA SEXUAL WELLNESS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 28. CANADA SEXUAL WELLNESS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 29. MEXICO SEXUAL WELLNESS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 30. MEXICO SEXUAL WELLNESS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 31. UNITED STATES SEXUAL WELLNESS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 32. UNITED STATES SEXUAL WELLNESS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 33. UNITED STATES SEXUAL WELLNESS MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 34. ASIA-PACIFIC SEXUAL WELLNESS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 35. ASIA-PACIFIC SEXUAL WELLNESS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 36. ASIA-PACIFIC SEXUAL WELLNESS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 37. AUSTRALIA SEXUAL WELLNESS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 38. AUSTRALIA SEXUAL WELLNESS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 39. CHINA SEXUAL WELLNESS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 40. CHINA SEXUAL WELLNESS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 41. INDIA SEXUAL WELLNESS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 42. INDIA SEXUAL WELLNESS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 43. INDONESIA SEXUAL WELLNESS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 44. INDONESIA SEXUAL WELLNESS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 45. JAPAN SEXUAL WELLNESS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 46. JAPAN SEXUAL WELLNESS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 47. MALAYSIA SEXUAL WELLNESS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 48. MALAYSIA SEXUAL WELLNESS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 49. PHILIPPINES SEXUAL WELLNESS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 50. PHILIPPINES SEXUAL WELLNESS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 51. SINGAPORE SEXUAL WELLNESS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 52. SINGAPORE SEXUAL WELLNESS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 53. SOUTH KOREA SEXUAL WELLNESS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 54. SOUTH KOREA SEXUAL WELLNESS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 55. TAIWAN SEXUAL WELLNESS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 56. TAIWAN SEXUAL WELLNESS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 57. THAILAND SEXUAL WELLNESS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 58. THAILAND SEXUAL WELLNESS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 59. VIETNAM SEXUAL WELLNESS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 60. VIETNAM SEXUAL WELLNESS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 61. EUROPE, MIDDLE EAST & AFRICA SEXUAL WELLNESS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 62. EUROPE, MIDDLE EAST & AFRICA SEXUAL WELLNESS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 63. EUROPE, MIDDLE EAST & AFRICA SEXUAL WELLNESS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 64. DENMARK SEXUAL WELLNESS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 65. DENMARK SEXUAL WELLNESS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 66. EGYPT SEXUAL WELLNESS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 67. EGYPT SEXUAL WELLNESS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 68. FINLAND SEXUAL WELLNESS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 69. FINLAND SEXUAL WELLNESS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 70. FRANCE SEXUAL WELLNESS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 71. FRANCE SEXUAL WELLNESS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 72. GERMANY SEXUAL WELLNESS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 73. GERMANY SEXUAL WELLNESS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 74. ISRAEL SEXUAL WELLNESS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 75. ISRAEL SEXUAL WELLNESS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 76. ITALY SEXUAL WELLNESS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 77. ITALY SEXUAL WELLNESS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 78. NETHERLANDS SEXUAL WELLNESS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 79. NETHERLANDS SEXUAL WELLNESS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 80. NIGERIA SEXUAL WELLNESS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 81. NIGERIA SEXUAL WELLNESS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 82. NORWAY SEXUAL WELLNESS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 83. NORWAY SEXUAL WELLNESS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 84. POLAND SEXUAL WELLNESS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 85. POLAND SEXUAL WELLNESS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 86. QATAR SEXUAL WELLNESS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 87. QATAR SEXUAL WELLNESS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 88. RUSSIA SEXUAL WELLNESS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 89. RUSSIA SEXUAL WELLNESS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 90. SAUDI ARABIA SEXUAL WELLNESS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 91. SAUDI ARABIA SEXUAL WELLNESS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 92. SOUTH AFRICA SEXUAL WELLNESS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 93. SOUTH AFRICA SEXUAL WELLNESS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 94. SPAIN SEXUAL WELLNESS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 95. SPAIN SEXUAL WELLNESS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 96. SWEDEN SEXUAL WELLNESS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 97. SWEDEN SEXUAL WELLNESS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 98. SWITZERLAND SEXUAL WELLNESS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 99. SWITZERLAND SEXUAL WELLNESS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 100. TURKEY SEXUAL WELLNESS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 101. TURKEY SEXUAL WELLNESS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 102. UNITED ARAB EMIRATES SEXUAL WELLNESS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 103. UNITED ARAB EMIRATES SEXUAL WELLNESS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 104. UNITED KINGDOM SEXUAL WELLNESS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 105. UNITED KINGDOM SEXUAL WELLNESS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 106. SEXUAL WELLNESS MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 107. SEXUAL WELLNESS MARKET, FPNV POSITIONING MATRIX, 2023

The Sexual Wellness Market was valued at USD 37.67 billion in 2023, expected to reach USD 40.50 billion in 2024, and is projected to grow at a CAGR of 7.64%, to USD 63.09 billion by 2030.

The Sexual Wellness market encompasses a wide range of products and services designed to enhance sexual health, education, and satisfaction. Its scope includes contraceptives, lubricants, sex toys, supplements, and educational resources, which cater to the growing demand for improved sexual health and openness about sexual well-being. The necessity for such products aligns with increasing awareness and acceptance of sexual wellness as an integral aspect of overall health and quality of life. They see varied applications, from personal enjoyment and couple intimacy enhancement to fostering better communication about sex and addressing sexual health issues.

The market is driven by factors such as shifting societal attitudes towards sexual health, increasing disposable incomes, and advancements in product innovation. Moreover, the proliferation of e-commerce platforms has facilitated easier access to sexual wellness products, further propelling market growth. However, regulatory challenges, cultural taboos, and privacy concerns pose significant limitations. To overcome these, businesses could focus on discreet and ethical marketing strategies and collaborate with sexual health professionals to combat misinformation.

Opportunities abound in personalizing sexual wellness products and integrating technology, like AI, for tailored experiences. The LGBTQ+ community, in particular, represents a crucial demographic with specific needs that remain under-addressed. Companies are encouraged to invest in research and development to innovate in areas such as sustainable materials for products, CBD-infused wellness items, and immersive digital experiences for education and engagement. Furthermore, market players could explore partnerships with health organizations to boost credibility and reach.

Overall, the sexual wellness market is evolving toward broader acceptance and understanding, but success hinges on cultural sensitivity, consumer education, and ethical practices. Innovations that prioritize sustainability, inclusivity, and technological integration promise the most significant potential for growth and engagement as the market continues to adapt to changing consumer expectations.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Sexual Wellness Market

The Sexual Wellness Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Prevalence of AIDS and HIV and Other STDs
  • Government Initiatives Promoting Sexual Health and Wellness
  • Importance of Personal Hygiene and Awareness of Sexual Health Through Media
• Market Restraints
  • Issues Related to Safety and Advertising of the Products
• Market Opportunities
  • Latest Innovations in the Development of Products and Applications
  • Rise in the Availability and Accessibility of Sexual Wellness Products Online
• Market Challenges
  • Limited Awareness and Social Stigma Associated with Sexual Wellness Products

Porter's Five Forces: A Strategic Tool for Navigating the Sexual Wellness Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Sexual Wellness Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Sexual Wellness Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Sexual Wellness Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Sexual Wellness Market

A detailed market share analysis in the Sexual Wellness Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Sexual Wellness Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Sexual Wellness Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Key Company Profiles

The report delves into recent significant developments in the Sexual Wellness Market, highlighting leading vendors and their innovative profiles. These include Hot Octopuss Ltd., Mankind Pharma Ltd., HLL Lifecare Ltd., Veru Inc., Kessel Medintim GmbH, Church & Dwight Co.,Inc., Sagami Rubber Industries Co., Ltd., Lovehoney Group Limited, BioFilm, Inc., Convex Latex Pvt. Ltd., Kindly Health, BMS Factory, Vella Bioscience, Inc., Reckitt Benckiser Group PLC, Karex Berhad, California Exotic Novelties, LLC, WOW Tech Group, TENGA Co., Ltd., LELOi AB, Bijoux Indiscrets SL, Doc Johnson Enterprises, LifeStyles Healthcare Pte. Ltd., Bodywise International LLC, and OhnutCo..

Market Segmentation & Coverage

This research report categorizes the Sexual Wellness Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product Type, market is studied across Condoms, Fertility & Pregnancy Rapid Test Kits, Intimate Care, Lubricants, Oils & Massage Gels, Sexual Health Supplements, and Vibrators, Sex Toys & Devices.
• Based on Distribution Channel, market is studied across Drug Stores, Grocery Stores, Online Stores, Specialty Stores, and Supermarkets & Hypermarkets.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Prevalence of AIDS and HIV and Other STDs
    • 5.1.1.2. Government Initiatives Promoting Sexual Health and Wellness
    • 5.1.1.3. Importance of Personal Hygiene and Awareness of Sexual Health Through Media
  • 5.1.2. Restraints
    • 5.1.2.1. Issues Related to Safety and Advertising of the Products
  • 5.1.3. Opportunities
    • 5.1.3.1. Latest Innovations in the Development of Products and Applications
    • 5.1.3.2. Rise in the Availability and Accessibility of Sexual Wellness Products Online
  • 5.1.4. Challenges
    • 5.1.4.1. Limited Awareness and Social Stigma Associated with Sexual Wellness Products
• 5.2. Market Segmentation Analysis
  • 5.2.1. Product Type: Significant penetration of condoms globally
  • 5.2.2. Distribution Channel: Expanding sales of sexual wellness products on eCommerce platforms
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Sexual Wellness Market, by Product Type

• 6.1. Introduction
• 6.2. Condoms
• 6.3. Fertility & Pregnancy Rapid Test Kits
• 6.4. Intimate Care
• 6.5. Lubricants, Oils & Massage Gels
• 6.6. Sexual Health Supplements
• 6.7. Vibrators, Sex Toys & Devices

7. Sexual Wellness Market, by Distribution Channel

• 7.1. Introduction
• 7.2. Drug Stores
• 7.3. Grocery Stores
• 7.4. Online Stores
• 7.5. Specialty Stores
• 7.6. Supermarkets & Hypermarkets

8. Americas Sexual Wellness Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Sexual Wellness Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Sexual Wellness Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
  • 11.3.1. Playground Secures USD 2 Million Funding to Enhance Sexual Wellness Solutions
  • 11.3.2. Nixit Unveils New Condom Line Prioritizing Vaginal Health and Wellness
  • 11.3.3. MyMuse Forays into Sexual Health; Launches Gummies in Collaboration with Setu
  • 11.3.4. Brenntag Specialties Signs Distribution Agreement with United-Guardian, Inc. in the U.S. and Canada, Unveiling Expanded Holistic Wellness Product Line
  • 11.3.5. Good Glamm-backed Sirona Hygiene Acquires Sexual Wellness Brand Bleu in All-Cash Deal
  • 11.3.6. Sexual Wellness Brand Vella Bioscience Gears Up for International Expansion

Companies Mentioned

• 1. Hot Octopuss Ltd.
• 2. Mankind Pharma Ltd.
• 3. HLL Lifecare Ltd.
• 4. Veru Inc.
• 5. Kessel Medintim GmbH
• 6. Church & Dwight Co.,Inc.
• 7. Sagami Rubber Industries Co., Ltd.
• 8. Lovehoney Group Limited
• 9. BioFilm, Inc.
• 10. Convex Latex Pvt. Ltd.
• 11. Kindly Health
• 12. BMS Factory
• 13. Vella Bioscience, Inc.
• 14. Reckitt Benckiser Group PLC
• 15. Karex Berhad
• 16. California Exotic Novelties, LLC
• 17. WOW Tech Group
• 18. TENGA Co., Ltd.
• 19. LELOi AB
• 20. Bijoux Indiscrets SL
• 21. Doc Johnson Enterprises
• 22. LifeStyles Healthcare Pte. Ltd.
• 23. Bodywise International LLC
• 24. OhnutCo.