ペットサプリメント市場：製品別、ペット別、流通別-2025-2030年世界予測

ペットサプリメント市場は、2023年に8億6,200万米ドルと評価され、2024年には9億1,573万米ドルに達すると予測され、CAGR 6.90%で成長し、2030年には13億7,521万米ドルに達すると予測されています。

ペットサプリメント市場には、ビタミン、ミネラル、プロバイオティクス、その他特定の健康問題をターゲットにした特殊なサプリメントなど、標準的な食事を超えてペットの栄養摂取と全体的な健康を強化するように設計された製品が含まれます。この市場を牽引しているのは、ペットの健康に対する飼い主の意識の高まり、ペットの高齢化、飼い主がペットを同じような健康を必要とする家族の一員として扱うというペットの人間化です。用途は関節の健康、皮膚と被毛の健康、消化器官のサポートから総合的な健康維持まで幅広く、最終用途には犬、猫、鳥、馬のような商業的に関連する動物が含まれます。

市場成長の主な影響要因としては、可処分所得の増加によるペットケアへの支出増、獣医学的健康知識の進歩による科学的裏付けのあるサプリメント製剤の増加、eコマース・プラットフォームによるアクセスと種類の拡大などが挙げられます。新たなビジネスチャンスは、特定の品種や健康状態に合わせた個別化サプリメントの開発や、精密栄養ソリューションのためにペットの健康をモニターする技術の活用に大きくかかっています。こうした機会を活用するため、企業はバイオアベイラビリティの向上と腸内環境の健全化に焦点を当てた研究に投資し、総合的な健康増進を図る必要があります。しかし課題も残っており、特に製品の安全性と有効性を確保するための規制上の障害には時間とコストがかかります。市場関係者はまた、サプリメントの有効性と安全性に対する消費者の懐疑心に対処し、信頼を築くための教育キャンペーンを実施しなければならないです。

市場の性質はダイナミックであり、消費者の動向と科学的調査によって引き起こされるイノベーションに大きな重点が置かれています。事業成長のための先端分野としては、植物由来のサプリメントや、ホリスティックなペット健康法の一環として予防医療用に設計されたサプリメントの探求が挙げられます。企業はさらに、伝統医療と代替医療のアプローチを組み合わせた相乗効果のある製剤を探求することもできます。市場参入障壁を緩和し、成長見込みを活用するためには、厳格な科学的検証プロセスと透明性の高いマーケティングを採用することで、急速に拡大するこの市場領域におけるリーダーシップと信頼性を確立することができます。

市場力学：急速に進化するペットサプリメント市場の主要市場インサイトを公開

ペットサプリメント市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 社会経済的側面と動物の人間化への傾斜
  • ペットの健康と福祉に対する意識の高まりと重要性
• 市場抑制要因
  • サプリメントに関連するアレルギーや著しい不耐性をめぐる曖昧さ
• 市場機会
  • 生食と天然サプリメントの動向の高まり
  • 新しいサプリメントと栄養補助食品のイントロダクション
• 市場の課題
  • 機能性ペットフードや強化ペットフードとの競合

ポーターの5つの力：ペットサプリメント市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：ペットサプリメント市場における外部からの影響の把握

外部マクロ環境要因は、ペットサプリメント市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析ペットサプリメント市場における競合情勢の把握

ペットサプリメント市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスペットサプリメント市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、ペットサプリメント市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限はベンダーを明確かつ正確に区分し、ユーザーが戦略目標に最適なパートナーやソリューションを特定するのに役立ちます。

本レポートは、主要な注目分野を網羅した包括的な市場分析を提供しています：

1.市場の浸透度：業界主要企業の広範なデータを含む、現在の市場環境の詳細なレビュー。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 社会経済的側面と動物の人間化への傾向
    • ペットの健康と幸福に対する意識と重要性の高まり
  • 抑制要因
    • サプリメントに関連するアレルギーと重大な不耐性に関する曖昧さ
  • 機会
    • 生食と天然サプリメントのトレンドが増加
    • 新しいサプリメントと栄養補助食品のイントロダクション
  • 課題
    • 機能性ペットフードや栄養強化ペットフードとの競合
• 市場セグメンテーション分析
  • 製品：ペットの食事における栄養不足を補うために、マルチビタミンとミネラルの採用が急増
  • 配信：ペットサプリメントのオンライン配信の進化
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境
• 顧客のカスタマイズ

第6章 ペットサプリメント市場：製品別

• 抗酸化物質
• 消化酵素
• 必須脂肪酸
• グルコサミン
• グリーントライプ
• マルチビタミンとミネラル
• プレバイオティクス

第7章 ペットサプリメント市場ペット

• 鳥類
• 猫
• 犬
• 馬
• ウサギ

第8章 ペットサプリメント市場配布元

• オフライン
• オンライン

第9章 南北アメリカのペットサプリメント市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋地域のペットサプリメント市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカのペットサプリメント市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
  • ゼネラルミルズがフェラペッツ社を買収し、成長ファンドを導入
  • ネイティブペットは、オールインワンのプレミアムサプリメント「The Daily」の発売により、成長を続けるポートフォリオを拡大しました。
  • CULT Food Scienceが、Noochies!Pet Foodsのシンガポールにおける販売契約に関するMOUを発表。

企業一覧

• Novotech Nutraceuticals, Inc.
• NutraPak USA
• FoodScience, LLC
• Garmon Corp. by Swedencare AB
• NEKTON GmbH
• Blue Buffalo Co., Ltd. by General Mills, Inc.
• Natural Dog Company
• Only Natural Pet
• Nutramax Laboratories, Inc.
• Bactolac Pharmaceutical, Inc.
• Antelope Pets
• Now Health Group, Inc.
• Virbac SA
• Zoetis Services LLC
• Nestle SA
• Boehringer Ingelheim International GmbH
• Elanco Animal Health Incorporated
• The Higgins Group Corp
• Kemin Industries, Inc.
• Nutri-Pet Research, Inc.
• Growel Agrovet Private Limited
• Ayurvet Limited by Zenex Animal Health India Private Ltd.
• Beaphar Beheer BV
• Maruha Nichiro Group
• Mars, Incorporated
• VetriScience Laboratories.

LIST OF FIGURES

• FIGURE 1. PET SUPPLEMENTS MARKET RESEARCH PROCESS
• FIGURE 2. PET SUPPLEMENTS MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL PET SUPPLEMENTS MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL PET SUPPLEMENTS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL PET SUPPLEMENTS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL PET SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL PET SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL PET SUPPLEMENTS MARKET SIZE, BY PET, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL PET SUPPLEMENTS MARKET SIZE, BY PET, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL PET SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL PET SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS PET SUPPLEMENTS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS PET SUPPLEMENTS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES PET SUPPLEMENTS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES PET SUPPLEMENTS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC PET SUPPLEMENTS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC PET SUPPLEMENTS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA PET SUPPLEMENTS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA PET SUPPLEMENTS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. PET SUPPLEMENTS MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. PET SUPPLEMENTS MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. PET SUPPLEMENTS MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL PET SUPPLEMENTS MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL PET SUPPLEMENTS MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL PET SUPPLEMENTS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. PET SUPPLEMENTS MARKET DYNAMICS
• TABLE 7. GLOBAL PET SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL PET SUPPLEMENTS MARKET SIZE, BY ANTI-OXIDANTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL PET SUPPLEMENTS MARKET SIZE, BY DIGESTIVE ENZYMES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL PET SUPPLEMENTS MARKET SIZE, BY ESSENTIAL FATTY ACIDS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL PET SUPPLEMENTS MARKET SIZE, BY GLUCOSAMINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL PET SUPPLEMENTS MARKET SIZE, BY GREEN TRIPE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL PET SUPPLEMENTS MARKET SIZE, BY MULTIVITAMINS AND MINERALS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL PET SUPPLEMENTS MARKET SIZE, BY PREBIOTICS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL PET SUPPLEMENTS MARKET SIZE, BY PET, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL PET SUPPLEMENTS MARKET SIZE, BY BIRDS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL PET SUPPLEMENTS MARKET SIZE, BY CATS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL PET SUPPLEMENTS MARKET SIZE, BY DOGS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL PET SUPPLEMENTS MARKET SIZE, BY HORSES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL PET SUPPLEMENTS MARKET SIZE, BY RABBITS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL PET SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL PET SUPPLEMENTS MARKET SIZE, BY OFFLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL PET SUPPLEMENTS MARKET SIZE, BY ONLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 24. AMERICAS PET SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 25. AMERICAS PET SUPPLEMENTS MARKET SIZE, BY PET, 2018-2030 (USD MILLION)
• TABLE 26. AMERICAS PET SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 27. AMERICAS PET SUPPLEMENTS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 28. ARGENTINA PET SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 29. ARGENTINA PET SUPPLEMENTS MARKET SIZE, BY PET, 2018-2030 (USD MILLION)
• TABLE 30. ARGENTINA PET SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 31. BRAZIL PET SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 32. BRAZIL PET SUPPLEMENTS MARKET SIZE, BY PET, 2018-2030 (USD MILLION)
• TABLE 33. BRAZIL PET SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 34. CANADA PET SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 35. CANADA PET SUPPLEMENTS MARKET SIZE, BY PET, 2018-2030 (USD MILLION)
• TABLE 36. CANADA PET SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 37. MEXICO PET SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 38. MEXICO PET SUPPLEMENTS MARKET SIZE, BY PET, 2018-2030 (USD MILLION)
• TABLE 39. MEXICO PET SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 40. UNITED STATES PET SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 41. UNITED STATES PET SUPPLEMENTS MARKET SIZE, BY PET, 2018-2030 (USD MILLION)
• TABLE 42. UNITED STATES PET SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 43. UNITED STATES PET SUPPLEMENTS MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 44. ASIA-PACIFIC PET SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 45. ASIA-PACIFIC PET SUPPLEMENTS MARKET SIZE, BY PET, 2018-2030 (USD MILLION)
• TABLE 46. ASIA-PACIFIC PET SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 47. ASIA-PACIFIC PET SUPPLEMENTS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 48. AUSTRALIA PET SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 49. AUSTRALIA PET SUPPLEMENTS MARKET SIZE, BY PET, 2018-2030 (USD MILLION)
• TABLE 50. AUSTRALIA PET SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 51. CHINA PET SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 52. CHINA PET SUPPLEMENTS MARKET SIZE, BY PET, 2018-2030 (USD MILLION)
• TABLE 53. CHINA PET SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 54. INDIA PET SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 55. INDIA PET SUPPLEMENTS MARKET SIZE, BY PET, 2018-2030 (USD MILLION)
• TABLE 56. INDIA PET SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 57. INDONESIA PET SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 58. INDONESIA PET SUPPLEMENTS MARKET SIZE, BY PET, 2018-2030 (USD MILLION)
• TABLE 59. INDONESIA PET SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 60. JAPAN PET SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 61. JAPAN PET SUPPLEMENTS MARKET SIZE, BY PET, 2018-2030 (USD MILLION)
• TABLE 62. JAPAN PET SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 63. MALAYSIA PET SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 64. MALAYSIA PET SUPPLEMENTS MARKET SIZE, BY PET, 2018-2030 (USD MILLION)
• TABLE 65. MALAYSIA PET SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 66. PHILIPPINES PET SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 67. PHILIPPINES PET SUPPLEMENTS MARKET SIZE, BY PET, 2018-2030 (USD MILLION)
• TABLE 68. PHILIPPINES PET SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 69. SINGAPORE PET SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 70. SINGAPORE PET SUPPLEMENTS MARKET SIZE, BY PET, 2018-2030 (USD MILLION)
• TABLE 71. SINGAPORE PET SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 72. SOUTH KOREA PET SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 73. SOUTH KOREA PET SUPPLEMENTS MARKET SIZE, BY PET, 2018-2030 (USD MILLION)
• TABLE 74. SOUTH KOREA PET SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 75. TAIWAN PET SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 76. TAIWAN PET SUPPLEMENTS MARKET SIZE, BY PET, 2018-2030 (USD MILLION)
• TABLE 77. TAIWAN PET SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 78. THAILAND PET SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 79. THAILAND PET SUPPLEMENTS MARKET SIZE, BY PET, 2018-2030 (USD MILLION)
• TABLE 80. THAILAND PET SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 81. VIETNAM PET SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 82. VIETNAM PET SUPPLEMENTS MARKET SIZE, BY PET, 2018-2030 (USD MILLION)
• TABLE 83. VIETNAM PET SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 84. EUROPE, MIDDLE EAST & AFRICA PET SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 85. EUROPE, MIDDLE EAST & AFRICA PET SUPPLEMENTS MARKET SIZE, BY PET, 2018-2030 (USD MILLION)
• TABLE 86. EUROPE, MIDDLE EAST & AFRICA PET SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 87. EUROPE, MIDDLE EAST & AFRICA PET SUPPLEMENTS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 88. DENMARK PET SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 89. DENMARK PET SUPPLEMENTS MARKET SIZE, BY PET, 2018-2030 (USD MILLION)
• TABLE 90. DENMARK PET SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 91. EGYPT PET SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 92. EGYPT PET SUPPLEMENTS MARKET SIZE, BY PET, 2018-2030 (USD MILLION)
• TABLE 93. EGYPT PET SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 94. FINLAND PET SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 95. FINLAND PET SUPPLEMENTS MARKET SIZE, BY PET, 2018-2030 (USD MILLION)
• TABLE 96. FINLAND PET SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 97. FRANCE PET SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 98. FRANCE PET SUPPLEMENTS MARKET SIZE, BY PET, 2018-2030 (USD MILLION)
• TABLE 99. FRANCE PET SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 100. GERMANY PET SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 101. GERMANY PET SUPPLEMENTS MARKET SIZE, BY PET, 2018-2030 (USD MILLION)
• TABLE 102. GERMANY PET SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 103. ISRAEL PET SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 104. ISRAEL PET SUPPLEMENTS MARKET SIZE, BY PET, 2018-2030 (USD MILLION)
• TABLE 105. ISRAEL PET SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 106. ITALY PET SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 107. ITALY PET SUPPLEMENTS MARKET SIZE, BY PET, 2018-2030 (USD MILLION)
• TABLE 108. ITALY PET SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 109. NETHERLANDS PET SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 110. NETHERLANDS PET SUPPLEMENTS MARKET SIZE, BY PET, 2018-2030 (USD MILLION)
• TABLE 111. NETHERLANDS PET SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 112. NIGERIA PET SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 113. NIGERIA PET SUPPLEMENTS MARKET SIZE, BY PET, 2018-2030 (USD MILLION)
• TABLE 114. NIGERIA PET SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 115. NORWAY PET SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 116. NORWAY PET SUPPLEMENTS MARKET SIZE, BY PET, 2018-2030 (USD MILLION)
• TABLE 117. NORWAY PET SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 118. POLAND PET SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 119. POLAND PET SUPPLEMENTS MARKET SIZE, BY PET, 2018-2030 (USD MILLION)
• TABLE 120. POLAND PET SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 121. QATAR PET SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 122. QATAR PET SUPPLEMENTS MARKET SIZE, BY PET, 2018-2030 (USD MILLION)
• TABLE 123. QATAR PET SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 124. RUSSIA PET SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 125. RUSSIA PET SUPPLEMENTS MARKET SIZE, BY PET, 2018-2030 (USD MILLION)
• TABLE 126. RUSSIA PET SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 127. SAUDI ARABIA PET SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 128. SAUDI ARABIA PET SUPPLEMENTS MARKET SIZE, BY PET, 2018-2030 (USD MILLION)
• TABLE 129. SAUDI ARABIA PET SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 130. SOUTH AFRICA PET SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 131. SOUTH AFRICA PET SUPPLEMENTS MARKET SIZE, BY PET, 2018-2030 (USD MILLION)
• TABLE 132. SOUTH AFRICA PET SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 133. SPAIN PET SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 134. SPAIN PET SUPPLEMENTS MARKET SIZE, BY PET, 2018-2030 (USD MILLION)
• TABLE 135. SPAIN PET SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 136. SWEDEN PET SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 137. SWEDEN PET SUPPLEMENTS MARKET SIZE, BY PET, 2018-2030 (USD MILLION)
• TABLE 138. SWEDEN PET SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 139. SWITZERLAND PET SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 140. SWITZERLAND PET SUPPLEMENTS MARKET SIZE, BY PET, 2018-2030 (USD MILLION)
• TABLE 141. SWITZERLAND PET SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 142. TURKEY PET SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 143. TURKEY PET SUPPLEMENTS MARKET SIZE, BY PET, 2018-2030 (USD MILLION)
• TABLE 144. TURKEY PET SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 145. UNITED ARAB EMIRATES PET SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 146. UNITED ARAB EMIRATES PET SUPPLEMENTS MARKET SIZE, BY PET, 2018-2030 (USD MILLION)
• TABLE 147. UNITED ARAB EMIRATES PET SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 148. UNITED KINGDOM PET SUPPLEMENTS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 149. UNITED KINGDOM PET SUPPLEMENTS MARKET SIZE, BY PET, 2018-2030 (USD MILLION)
• TABLE 150. UNITED KINGDOM PET SUPPLEMENTS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 151. PET SUPPLEMENTS MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 152. PET SUPPLEMENTS MARKET, FPNV POSITIONING MATRIX, 2023

The Pet Supplements Market was valued at USD 862.00 million in 2023, expected to reach USD 915.73 million in 2024, and is projected to grow at a CAGR of 6.90%, to USD 1,375.21 million by 2030.

The pet supplements market encompasses products designed to enhance the nutritional intake and overall health of pets beyond standard diets, including vitamins, minerals, probiotics, and other specialized supplements targeting specific health issues. This market is driven by the increasing pet owner's awareness of pet health, the aging pet population, and the humanization of pets, which sees owners treating pets as family members with similar health needs. Applications range from joint health, skin and coat health, digestive support, to overall wellness maintenance, with end-use scopes including dogs, cats, birds, and commercially relevant animals like horses.

Key market growth influencers include the rising disposable incomes enabling premium spending on pet care, advancements in veterinary health knowledge driving more scientifically-backed supplement formulations, and e-commerce platforms expanding accessibility and variety. Emerging opportunities rest heavily on the development of personalized supplements tailored to specific breeds and health conditions and leveraging technology to monitor pet health for precision nutrition solutions. To capitalize on these opportunities, businesses should invest in research focused on bioavailability enhancements and gut health for overall wellness. However, challenges remain, notably regulatory obstacles that ensure product safety and efficacy, which can be time-intensive and expensive to navigate. Market players must also address consumer skepticism around supplement efficacy and safety, managing education campaigns to build trust.

The nature of the market is dynamic, with a significant emphasis on innovation driven by consumer trends and scientific research. Advanced areas for business growth include the exploration of plant-based supplements and those designed for preventative health care as part of a holistic pet wellness regime. Companies could further explore synergistic formulations that combine traditional and alternative medicine approaches. To alleviate market entry barriers and capitalize on growth prospects, adopting rigorous scientific validation processes and transparent marketing can establish leadership and trustworthiness in this swiftly expanding market domain.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Pet Supplements Market

The Pet Supplements Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Socio-Economic Aspects and Inclination Towards the Humanization of Animals
  • Growing Awareness and Importance to the Health and Well-Being of Pets
• Market Restraints
  • Ambiguity over Allergies and Significant Intolerance Associated with the Supplements
• Market Opportunities
  • Growing Trend of Raw Food Feeding and Natural Supplements
  • Introduction of New Supplement and Nutraceutical Products
• Market Challenges
  • Competition from Functional and Fortified Pet Food

Porter's Five Forces: A Strategic Tool for Navigating the Pet Supplements Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Pet Supplements Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Pet Supplements Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Pet Supplements Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Pet Supplements Market

A detailed market share analysis in the Pet Supplements Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Pet Supplements Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Pet Supplements Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Key Company Profiles

The report delves into recent significant developments in the Pet Supplements Market, highlighting leading vendors and their innovative profiles. These include Novotech Nutraceuticals, Inc., NutraPak USA, FoodScience, LLC, Garmon Corp. by Swedencare AB, NEKTON GmbH, Blue Buffalo Co., Ltd. by General Mills, Inc., Natural Dog Company, Only Natural Pet, Nutramax Laboratories, Inc., Bactolac Pharmaceutical, Inc., Antelope Pets, Now Health Group, Inc., Virbac SA, Zoetis Services LLC, Nestle SA, Boehringer Ingelheim International GmbH, Elanco Animal Health Incorporated, The Higgins Group Corp, Kemin Industries, Inc., Nutri-Pet Research, Inc., Growel Agrovet Private Limited, Ayurvet Limited by Zenex Animal Health India Private Ltd., Beaphar Beheer BV, Maruha Nichiro Group, Mars, Incorporated, and VetriScience Laboratories..

Market Segmentation & Coverage

This research report categorizes the Pet Supplements Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product, market is studied across Anti-oxidants, Digestive Enzymes, Essential Fatty Acids, Glucosamine, Green Tripe, Multivitamins and Minerals, and Prebiotics.
• Based on Pet, market is studied across Birds, Cats, Dogs, Horses, and Rabbits.
• Based on Distribution, market is studied across Offline and Online.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Socio-Economic Aspects and Inclination Towards the Humanization of Animals
    • 5.1.1.2. Growing Awareness and Importance to the Health and Well-Being of Pets
  • 5.1.2. Restraints
    • 5.1.2.1. Ambiguity over Allergies and Significant Intolerance Associated with the Supplements
  • 5.1.3. Opportunities
    • 5.1.3.1. Growing Trend of Raw Food Feeding and Natural Supplements
    • 5.1.3.2. Introduction of New Supplement and Nutraceutical Products
  • 5.1.4. Challenges
    • 5.1.4.1. Competition from Functional and Fortified Pet Food
• 5.2. Market Segmentation Analysis
  • 5.2.1. Product: Burgeoning adoption of multivitamins and minerals to fill nutritional gaps in a pet's diet
  • 5.2.2. Distribution: Evolving online distribution of pet supplements
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental
• 5.5. Client Customization

6. Pet Supplements Market, by Product

• 6.1. Introduction
• 6.2. Anti-oxidants
• 6.3. Digestive Enzymes
• 6.4. Essential Fatty Acids
• 6.5. Glucosamine
• 6.6. Green Tripe
• 6.7. Multivitamins and Minerals
• 6.8. Prebiotics

7. Pet Supplements Market, by Pet

• 7.1. Introduction
• 7.2. Birds
• 7.3. Cats
• 7.4. Dogs
• 7.5. Horses
• 7.6. Rabbits

8. Pet Supplements Market, by Distribution

• 8.1. Introduction
• 8.2. Offline
• 8.3. Online

9. Americas Pet Supplements Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Pet Supplements Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Pet Supplements Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
  • 12.3.1. General Mills Acquires Fera Pets, Inc., Introduces Growth Fund
  • 12.3.2. Native Pet Expands Its Growing Portfolio with the Launch of The Daily, An All-In-One Premium Supplement
  • 12.3.3. CULT Food Science Announces MOU for Distribution Agreement in Singapore for Noochies! Pet Foods.

Companies Mentioned

• 1. Novotech Nutraceuticals, Inc.
• 2. NutraPak USA
• 3. FoodScience, LLC
• 4. Garmon Corp. by Swedencare AB
• 5. NEKTON GmbH
• 6. Blue Buffalo Co., Ltd. by General Mills, Inc.
• 7. Natural Dog Company
• 8. Only Natural Pet
• 9. Nutramax Laboratories, Inc.
• 10. Bactolac Pharmaceutical, Inc.
• 11. Antelope Pets
• 12. Now Health Group, Inc.
• 13. Virbac SA
• 14. Zoetis Services LLC
• 15. Nestle SA
• 16. Boehringer Ingelheim International GmbH
• 17. Elanco Animal Health Incorporated
• 18. The Higgins Group Corp
• 19. Kemin Industries, Inc.
• 20. Nutri-Pet Research, Inc.
• 21. Growel Agrovet Private Limited
• 22. Ayurvet Limited by Zenex Animal Health India Private Ltd.
• 23. Beaphar Beheer BV
• 24. Maruha Nichiro Group
• 25. Mars, Incorporated
• 26. VetriScience Laboratories.