ヘルスケアマーケティング＆コミュニケーション市場：タイプ、サービス、エンドユーザー別-2025-2030年の世界予測

ヘルスケアマーケティング＆コミュニケーション市場の2023年の市場規模は490億8,000万米ドルで、2024年には526億4,000万米ドルに達すると予測され、CAGR 7.38%で成長し、2030年には808億米ドルに達すると予測されています。

ヘルスケアのマーケティング・コミュニケーション分野は、医療提供者、患者、現代医療を支えるテクノロジー間のギャップを埋める重要な役割を担っています。この分野には、戦略的なコミュニケーションとマーケティング戦略を通じて、ヘルスケアサービス、製品、情報の普及を目指すあらゆる活動が含まれます。ヘルスケアにおける強固なマーケティング・コミュニケーションの必要性は、この分野の複雑さと、その製品とサービスの重要な性質によって強調されています。効果的な戦略は、消費者に情報を提供し、教育し、信頼関係を築きながら、規制遵守を確保するのに役立ちます。医薬品や医療機器の広告から、公衆衛生キャンペーンや患者参加型プログラムまで、その用途は多岐にわたります。最終用途の範囲は広く、病院、診療所、製薬会社、テクノロジー企業が関与しています。主な成長要因としては、ヘルスケアのデジタル化の進展、個別化医療の動向、COVID-19パンデミックによる遠隔医療サービスの需要増などが挙げられます。

ビッグデータ分析、人工知能、ソーシャル・メディアを活用してコミュニケーションを調整し、ターゲットとするオーディエンスに効果的にリーチする潜在的な機会が存在します。企業は、デジタル・ストーリーテリングとインタラクティブ・コンテンツ・プラットフォームを採用することで、リーチとエンゲージメントを拡大できます。しかし、厳しい規制、プライバシーに関する懸念の進化、市場の断片化といった課題も残っています。さまざまな地域でGDPRのような法律が導入され、データの取り扱いと分析が複雑化しています。さらに、技術進歩のペースは市場参入企業に迅速な適応を求めています。

技術革新は、技術と消費者ニーズが交差するところで盛んになります。リアルタイムのデータ分析ツール、AI主導のコミュニケーション・プラットフォーム、個別化された健康情報システムの開発にチャンスがあります。企業は、トレーニングや患者教育のために拡張現実（AR）に投資したり、消費者行動の予測分析を改善することで利益を得ることができます。市場考察によると、これらの技術を活用する精通した企業は競争上の優位性を獲得し、患者とのより深い関わりを育み、より良い健康アウトカムを達成することができます。その結果、市場の持続的成長は、規制の複雑さを乗り越えながら、技術の進歩と消費者の期待の変化の両方に対応する機敏な事業戦略にかかっています。

市場力学：急速に進化するヘルスケアマーケティング＆コミュニケーション市場の主要市場インサイトを公開

ヘルスケアマーケティング＆コミュニケーション市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • コミュニケーション強化による患者体験の向上ニーズ
  • ヘルスケア分野におけるデジタル化の世界の進展
  • 患者の意識向上と教育を目的とした政府の施行
• 市場抑制要因
  • ヘルスケアマーケティング＆コミュニケーションソリューションへの高い投資要件
• 市場機会
  • 個別化医療と遠隔医療への傾斜
  • 先進技術のイントロダクションと革新的機能の導入
• 市場の課題
  • データプライバシーと相互運用性への懸念

ポーターの5つの力：ヘルスケアマーケティング＆コミュニケーション市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、ヘルスケアマーケティング＆コミュニケーション市場の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：ヘルスケアマーケティング＆コミュニケーション市場における外部からの影響の把握

外部マクロ環境要因は、ヘルスケアマーケティング＆コミュニケーション市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析ヘルスケアマーケティング＆コミュニケーション市場における競合情勢の把握

ヘルスケアマーケティング＆コミュニケーション市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスヘルスケアマーケティング＆コミュニケーション市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、ヘルスケアマーケティング＆コミュニケーション市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限はベンダーを明確かつ正確に区分し、ユーザーが戦略目標に最適なパートナーやソリューションを特定するのに役立ちます。

本レポートは、主要な注目分野を網羅した包括的な市場分析を提供しています：

1.市場の浸透度：業界主要企業の広範なデータを含む、現在の市場環境の詳細なレビュー。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • コミュニケーションの強化による患者体験の向上の必要性
    • 世界中でヘルスケア分野におけるデジタル化が進む
    • 患者の意識と教育を高めるための政府の施行
  • 抑制要因
    • ヘルスケアマーケティングとコミュニケーションソリューションへの高い投資要件
  • 機会
    • 個別化医療と遠隔医療への傾向
    • 先進技術の統合と革新的な機能のイントロダクション
  • 課題
    • データのプライバシーと相互運用性の懸念
• 市場セグメンテーション分析
  • タイプ：マルチチャネルヘルスケアマーケティングおよびコミュニケーションソリューションに対する需要の急増
  • サービス：顧客関係管理（CRM）サービスの大幅な普及
  • エンドユーザー：ヘルスケア提供者による導入が急増
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境
• 顧客のカスタマイズ
  • ヘルスケア分野におけるコミュニケーションを導く規制枠組み

第6章 ヘルスケアマーケティング＆コミュニケーション市場：タイプ別

• マルチチャンネル
• オムニチャネル

第7章 ヘルスケアマーケティング＆コミュニケーション市場：サービス別

• 顧客関係管理（CRM）
• デジタルマーケティングサービス
• ヘルスケア広告と広報
• 患者のエンゲージメントと体験

第8章 ヘルスケアマーケティング＆コミュニケーション市場：エンドユーザー別

• 医療費支払者
• 医療提供者

第9章 南北アメリカのヘルスケアマーケティング＆コミュニケーション市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋地域のヘルスケアマーケティング＆コミュニケーション市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカのヘルスケアマーケティング＆コミュニケーション市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
  • アクセンチュア、ヘルスケアマーケティングエージェンシーConcentricLifeの買収を完了
  • 世界ヘルスマーケティング &コミュニケーションズ（GHMC）が、メキシコにおける独占代理店パートナーとしてImprove Comunicacionesを歓迎
  • パブリシス・ヘルス、画期的な洞察とアドバイザリー事業「インサジック」を立ち上げ

企業一覧

• NexgenRx Inc.
• SCALE Healthcare
• Experian PLC
• McCann Worldgroup
• Toppan Merrill LLC
• Spectrio, Inc.
• Insignia Communications Private Limited
• Publicis Groupe
• Indegene Limited
• Advice Media, LLC
• Inizio Group Limited
• The Brains Healthacre
• Austin Williams
• Fishawack Health Group
• Mauldin Group
• IQVIA Inc.
• Open Health Communications LLP
• Comhes
• Syneos Health, Inc
• LEVO Healthcare Consulting, LLC
• Sigma Healthcare Communications
• MedTrix Healthcare Pvt Ltd
• MediaMedic Communications Pvt. Ltd.
• Evolve Healthcare Marketing
• Cheenti

LIST OF FIGURES

• FIGURE 1. HEALTHCARE MARKETING & COMMUNICATIONS MARKET RESEARCH PROCESS
• FIGURE 2. HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. HEALTHCARE MARKETING & COMMUNICATIONS MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. HEALTHCARE MARKETING & COMMUNICATIONS MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. HEALTHCARE MARKETING & COMMUNICATIONS MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. HEALTHCARE MARKETING & COMMUNICATIONS MARKET DYNAMICS
• TABLE 7. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY MULTI-CHANNEL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY OMNICHANNEL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY CUSTOMER RELATIONSHIP MANAGEMENT (CRM), BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY DIGITAL MARKETING SERVICES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY HEALTHCARE ADVERTISING & PUBLIC RELATIONS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY PATIENT ENGAGEMENT & EXPERIENCE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY HEALTHCARE PAYER, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY HEALTHCARE PROVIDER, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. AMERICAS HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 19. AMERICAS HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 20. AMERICAS HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 21. AMERICAS HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 22. ARGENTINA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 23. ARGENTINA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 24. ARGENTINA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 25. BRAZIL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 26. BRAZIL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 27. BRAZIL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 28. CANADA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 29. CANADA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 30. CANADA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 31. MEXICO HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 32. MEXICO HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 33. MEXICO HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 34. UNITED STATES HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 35. UNITED STATES HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 36. UNITED STATES HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 37. UNITED STATES HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 38. ASIA-PACIFIC HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 39. ASIA-PACIFIC HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 40. ASIA-PACIFIC HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 41. ASIA-PACIFIC HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 42. AUSTRALIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 43. AUSTRALIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 44. AUSTRALIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 45. CHINA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 46. CHINA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 47. CHINA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 48. INDIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 49. INDIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 50. INDIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 51. INDONESIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 52. INDONESIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 53. INDONESIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 54. JAPAN HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 55. JAPAN HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 56. JAPAN HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 57. MALAYSIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 58. MALAYSIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 59. MALAYSIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 60. PHILIPPINES HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 61. PHILIPPINES HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 62. PHILIPPINES HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 63. SINGAPORE HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 64. SINGAPORE HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 65. SINGAPORE HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 66. SOUTH KOREA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 67. SOUTH KOREA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 68. SOUTH KOREA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 69. TAIWAN HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 70. TAIWAN HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 71. TAIWAN HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 72. THAILAND HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 73. THAILAND HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 74. THAILAND HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 75. VIETNAM HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 76. VIETNAM HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 77. VIETNAM HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 78. EUROPE, MIDDLE EAST & AFRICA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 79. EUROPE, MIDDLE EAST & AFRICA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 80. EUROPE, MIDDLE EAST & AFRICA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 81. EUROPE, MIDDLE EAST & AFRICA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 82. DENMARK HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 83. DENMARK HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 84. DENMARK HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 85. EGYPT HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 86. EGYPT HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 87. EGYPT HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 88. FINLAND HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 89. FINLAND HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 90. FINLAND HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 91. FRANCE HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 92. FRANCE HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 93. FRANCE HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 94. GERMANY HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 95. GERMANY HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 96. GERMANY HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 97. ISRAEL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 98. ISRAEL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 99. ISRAEL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 100. ITALY HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 101. ITALY HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 102. ITALY HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 103. NETHERLANDS HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 104. NETHERLANDS HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 105. NETHERLANDS HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 106. NIGERIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 107. NIGERIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 108. NIGERIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 109. NORWAY HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 110. NORWAY HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 111. NORWAY HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 112. POLAND HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 113. POLAND HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 114. POLAND HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 115. QATAR HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 116. QATAR HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 117. QATAR HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 118. RUSSIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 119. RUSSIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 120. RUSSIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 121. SAUDI ARABIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 122. SAUDI ARABIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 123. SAUDI ARABIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 124. SOUTH AFRICA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 125. SOUTH AFRICA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 126. SOUTH AFRICA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 127. SPAIN HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 128. SPAIN HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 129. SPAIN HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 130. SWEDEN HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 131. SWEDEN HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 132. SWEDEN HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 133. SWITZERLAND HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 134. SWITZERLAND HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 135. SWITZERLAND HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 136. TURKEY HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 137. TURKEY HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 138. TURKEY HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 139. UNITED ARAB EMIRATES HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 140. UNITED ARAB EMIRATES HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 141. UNITED ARAB EMIRATES HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 142. UNITED KINGDOM HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 143. UNITED KINGDOM HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
• TABLE 144. UNITED KINGDOM HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 145. HEALTHCARE MARKETING & COMMUNICATIONS MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 146. HEALTHCARE MARKETING & COMMUNICATIONS MARKET, FPNV POSITIONING MATRIX, 2023

The Healthcare Marketing & Communications Market was valued at USD 49.08 billion in 2023, expected to reach USD 52.64 billion in 2024, and is projected to grow at a CAGR of 7.38%, to USD 80.80 billion by 2030.

The healthcare marketing and communications sector plays a vital role in bridging the gap between healthcare providers, patients, and the technology fueling modern medicine. It encompasses all activities aimed at promoting healthcare services, products, and information through strategic communication and marketing strategies. The necessity of robust marketing communication in healthcare is underscored by the sector's complexity and the critical nature of its products and services. Effective strategies help to inform, educate, and build trust with consumers while ensuring regulatory compliance. Applications range from advertising pharmaceuticals and medical devices to public health campaigns and patient engagement programs. The end-use scope is broad, engaging hospitals, clinics, pharmaceutical companies, and technology firms. Key growth factors include the increasing digitalization of healthcare, personalized medicine trends, and the rising demand for telehealth services, driven further by the COVID-19 pandemic.

Potential opportunities exist in harnessing big data analytics, artificial intelligence, and social media to tailor communications and reach targeted audiences effectively. Companies can expand reach and engagement by embracing digital storytelling and interactive content platforms. Yet, challenges persist, such as stringent regulations, evolving privacy concerns, and the fragmented nature of the market. The introduction of GDPR-like legislation in various regions complicates data handling and analytics. Furthermore, the pace of technological advancement demands rapid adaptation from market participants.

Innovation thrives where technology and consumer needs intersect. Opportunities lie in developing real-time data analytics tools, AI-driven communication platforms, and personalized health information systems. Businesses can benefit from investing in augmented reality for training and patient education or improving predictive analytics for consumer behavior. Market insights reveal savvy firms capitalizing on these technologies can gain competitive advantages, fostering deeper patient engagement and achieving better health outcomes. Consequently, sustained market growth will depend on agile business strategies that address both technological advancements and shifting consumer expectations while navigating regulatory complexities.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Healthcare Marketing & Communications Market

The Healthcare Marketing & Communications Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Need for enhanced patient experience through increased communication
  • Increasing digitalization across the healthcare sector globally
  • Government enforcement to increase patient awareness & education
• Market Restraints
  • High investment requirement for healthcare marketing & communication solutions
• Market Opportunities
  • Inclination towards personalized medicine and telemedicine
  • Integration of advanced technologies and introduction of innovative features
• Market Challenges
  • Data privacy and interoperability concerns

Porter's Five Forces: A Strategic Tool for Navigating the Healthcare Marketing & Communications Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Healthcare Marketing & Communications Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Healthcare Marketing & Communications Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Healthcare Marketing & Communications Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Healthcare Marketing & Communications Market

A detailed market share analysis in the Healthcare Marketing & Communications Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Healthcare Marketing & Communications Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Healthcare Marketing & Communications Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Key Company Profiles

The report delves into recent significant developments in the Healthcare Marketing & Communications Market, highlighting leading vendors and their innovative profiles. These include NexgenRx Inc., SCALE Healthcare, Experian PLC, McCann Worldgroup, Toppan Merrill LLC, Spectrio, Inc., Insignia Communications Private Limited, Publicis Groupe, Indegene Limited, Advice Media, LLC, Inizio Group Limited, The Brains Healthacre, Austin Williams, Fishawack Health Group, Mauldin Group, IQVIA Inc., Open Health Communications LLP, Comhes, Syneos Health, Inc, LEVO Healthcare Consulting, LLC, Sigma Healthcare Communications, MedTrix Healthcare Pvt Ltd, MediaMedic Communications Pvt. Ltd., Evolve Healthcare Marketing, and Cheenti.

Market Segmentation & Coverage

This research report categorizes the Healthcare Marketing & Communications Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Multi-Channel and Omnichannel.
• Based on Services, market is studied across Customer Relationship Management (CRM), Digital Marketing Services, Healthcare Advertising & Public Relations, and Patient Engagement & Experience.
• Based on End-User, market is studied across Healthcare Payer and Healthcare Provider.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Need for enhanced patient experience through increased communication
    • 5.1.1.2. Increasing digitalization across the healthcare sector globally
    • 5.1.1.3. Government enforcement to increase patient awareness & education
  • 5.1.2. Restraints
    • 5.1.2.1. High investment requirement for healthcare marketing & communication solutions
  • 5.1.3. Opportunities
    • 5.1.3.1. Inclination towards personalized medicine and telemedicine
    • 5.1.3.2. Integration of advanced technologies and introduction of innovative features
  • 5.1.4. Challenges
    • 5.1.4.1. Data privacy and interoperability concerns
• 5.2. Market Segmentation Analysis
  • 5.2.1. Type: Proliferating demand for multi-channel healthcare marketing & communication solutions
  • 5.2.2. Services: Significant penetration of Customer Relationship Management (CRM) services
  • 5.2.3. End-User: Burgeoning adoption by the healthcare providers
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental
• 5.5. Client Customization
  • 5.5.1. Regulatory Framework Guiding Communication in the Healthcare Sector

6. Healthcare Marketing & Communications Market, by Type

• 6.1. Introduction
• 6.2. Multi-Channel
• 6.3. Omnichannel

7. Healthcare Marketing & Communications Market, by Services

• 7.1. Introduction
• 7.2. Customer Relationship Management (CRM)
• 7.3. Digital Marketing Services
• 7.4. Healthcare Advertising & Public Relations
• 7.5. Patient Engagement & Experience

8. Healthcare Marketing & Communications Market, by End-User

• 8.1. Introduction
• 8.2. Healthcare Payer
• 8.3. Healthcare Provider

9. Americas Healthcare Marketing & Communications Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Healthcare Marketing & Communications Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Healthcare Marketing & Communications Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
  • 12.3.1. Accenture Completes Acquisition of Healthcare Marketing Agency ConcentricLife
  • 12.3.2. Global Health Marketing & Communications (GHMC) Welcomes Improve Comunicaciones as Exclusive Agency Partner in Mexico
  • 12.3.3. Publicis Health Launches Insagic, a Groundbreaking Insights and Advisory Business

Companies Mentioned

• 1. NexgenRx Inc.
• 2. SCALE Healthcare
• 3. Experian PLC
• 4. McCann Worldgroup
• 5. Toppan Merrill LLC
• 6. Spectrio, Inc.
• 7. Insignia Communications Private Limited
• 8. Publicis Groupe
• 9. Indegene Limited
• 10. Advice Media, LLC
• 11. Inizio Group Limited
• 12. The Brains Healthacre
• 13. Austin Williams
• 14. Fishawack Health Group
• 15. Mauldin Group
• 16. IQVIA Inc.
• 17. Open Health Communications LLP
• 18. Comhes
• 19. Syneos Health, Inc
• 20. LEVO Healthcare Consulting, LLC
• 21. Sigma Healthcare Communications
• 22. MedTrix Healthcare Pvt Ltd
• 23. MediaMedic Communications Pvt. Ltd.
• 24. Evolve Healthcare Marketing
• 25. Cheenti