膣保湿剤・潤滑剤市場：タイプ別、流通チャネル別-2025-2030年の世界予測

膣保湿剤・潤滑剤市場は、2023年に26億1,000万米ドルと評価され、2024年には27億7,000万米ドルに達すると予測され、CAGR 6.67％で成長し、2030年には41億米ドルになると予測されています。

膣保湿剤・潤滑剤市場は、膣の乾燥や不快感を緩和するように設計された製品で定義され、しばしば性的健康と快適さのために使用されます。これらの製品は、更年期障害、ホルモンの変化、または治療による乾燥に悩む人々にとって必需品であり、快適さと全体的な性的健康を保証します。主に小売薬局、オンライン・プラットフォーム、セクシャル・ヘルス・クリニックで入手可能で、更年期の女性から一時的な乾燥に悩む人まで、多様な層に利用されています。同市場は、性の健康に対する意識の高まり、更年期障害関連症状の有病率の上昇、セクシャル・ウェルネス製品の受け入れ拡大などに後押しされ、大きな成長を遂げています。主なビジネスチャンスは、オンライン販売チャネルの拡大、個別化された製品の提供、こうした製品の存在感が薄い新興市場の開拓にあります。さらに、オーガニックや低アレルギー製剤の開発は、自然で肌に優しい選択肢を求める需要の高まりに応えるものです。とはいえ、市場は、性的健康に関連する文化的偏見、地域によって異なる規制基準、代替療法や同様の効果を提供する製品との競合といった課題に直面しています。イノベーションは、プロバイオティクスのブレンドなど、さらなる健康上のメリットを提供する生物活性成分の探求や、使いやすいパッケージや製剤によるユーザー体験の向上を通じて盛んになる可能性があります。がん治療後の患者など、さまざまな層の特定のニーズに関する広範な調査は、競合情勢における製品の差別化につながると思われます。企業は、医療専門家との戦略的パートナーシップを活用して製品を推奨し、偏見を減らして消費者の信頼を高めるための教育キャンペーンを推進することができます。課題はあるもの、製品の革新と戦略的マーケティングに投資し、親密な健康とウェルネスに焦点を当てた成長セグメントを獲得する企業にとって、市場は依然として有望です。

市場力学：急速に進化する膣保湿剤・潤滑剤市場の主要市場インサイトを公開

膣保湿剤・潤滑剤市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 女性の健康とウェルネスへの関心の高まり
  • 性的健康に対する世界の意識の高まりに伴う政府プログラムおよびイニシアチブ
  • 快適さを追求する膣用保湿剤および潤滑剤の使用量増加に寄与する老年人口の拡大
• 市場抑制要因
  • 成分に対する副作用やアレルギー反応に関する懸念
• 市場機会
  • オンライン小売およびeコマース・プラットフォームの増加により、購入の範囲が広がり利便性が向上
  • 天然成分やオーガニック成分を取り入れた革新的な製品処方
• 市場の課題
  • 厳しい規制承認とコンプライアンス要件

ポーターの5つの力：膣保湿剤・潤滑剤市場をナビゲートする戦略ツール

ポーターのファイブフォース（5つの力）は、市場情勢の競合情勢を把握するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：膣保湿剤・潤滑剤市場における外部からの影響の把握

外部マクロ環境要因は、膣保湿剤・潤滑剤市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析膣保湿剤・潤滑剤市場における競合情勢の把握

膣保湿剤・潤滑剤市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックス膣保湿剤・潤滑剤市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、膣保湿剤・潤滑剤市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨膣保湿剤・潤滑剤市場における成功への道筋を描く

膣保湿剤・潤滑剤市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報に基づいた意思決定を行う上で役立つ重要な質問にも回答しています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 女性の健康とウェルネスへの注目が高まる
    • 世界中で性的健康に関する意識を高める政府のプログラムと取り組み
    • 高齢化人口の増加により、快適性向上のため膣保湿剤や潤滑剤の使用が増加しています。
  • 抑制要因
    • 成分に対する副作用やアレルギー反応の懸念
  • 機会
    • より広範な購入範囲と利便性を提供するオンライン小売およびeコマースプラットフォームの増加
    • 天然およびオーガニック成分を配合した革新的な製品配合
  • 課題
    • 厳格な規制承認とコンプライアンス要件
• 市場セグメンテーション分析
  • タイプ：高い汎用性と適合性を備えた水性膣保湿剤と潤滑剤の需要が高まっています
  • 流通チャネル：アクセスのしやすさからオンラインチャネルを好む消費者の傾向
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 膣保湿剤・潤滑剤市場：タイプ別

• 油性
• シリコンベース
• 水性

第7章 膣保湿剤・潤滑剤市場：流通チャネル別

• オフライン
• オンライン

第8章 南北アメリカの膣保湿剤・潤滑剤市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第9章 アジア太平洋地域の膣保湿剤・潤滑剤市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第10章 欧州・中東・アフリカの膣保湿剤・潤滑剤市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第11章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
  • Kindraは、膣の健康と性的健康を強化し、高い満足度と長期的なメリットを実現する包括的なDaily Vシステムを導入しました。
  • ナイト・セラピューティクス社、膣の乾燥に対処するIMVEXXYの発売によりカナダ市場に進出
  • TTKヘルスケアがMschiefブランドを発表、女性の性的健康市場の成長を目指す
• 戦略分析と提言

企業一覧

• Astroglide by BioFilm, Inc.
• Bijoux Indiscrets
• Church & Dwight Co., Inc.
• Damiva Inc.
• Doc Johnson Enterprises
• EXSENS
• Kessel Medintim GmbH
• Kindra by The Procter & Gamble Company
• Knight Therapeutics Inc.
• LifeStyles Healthcare Pte. Ltd.
• Lovehoney Group Ltd.
• Mankind Pharma Ltd.
• Martinez-Nieto S.A.
• OhnutCo.
• Reckitt Benckiser Group PLC
• Searchlight Pharma
• Sliquid, LLC
• TENGA Co., Ltd.
• TTK Healthcare Limited
• Vitalife Ltd.

LIST OF FIGURES

• FIGURE 1. VAGINAL MOISTURIZERS & LUBRICANTS MARKET RESEARCH PROCESS
• FIGURE 2. VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. AMERICAS VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 11. AMERICAS VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. UNITED STATES VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 13. UNITED STATES VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. ASIA-PACIFIC VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. ASIA-PACIFIC VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. EUROPE, MIDDLE EAST & AFRICA VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. EUROPE, MIDDLE EAST & AFRICA VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. VAGINAL MOISTURIZERS & LUBRICANTS MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 19. VAGINAL MOISTURIZERS & LUBRICANTS MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. VAGINAL MOISTURIZERS & LUBRICANTS MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. VAGINAL MOISTURIZERS & LUBRICANTS MARKET DYNAMICS
• TABLE 7. GLOBAL VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY OIL-BASED, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY SILICONE-BASED, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY WATER-BASED, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY OFFLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY ONLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. AMERICAS VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 15. AMERICAS VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 16. AMERICAS VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 17. ARGENTINA VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 18. ARGENTINA VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 19. BRAZIL VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 20. BRAZIL VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 21. CANADA VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 22. CANADA VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 23. MEXICO VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 24. MEXICO VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 25. UNITED STATES VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 26. UNITED STATES VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 27. UNITED STATES VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 28. ASIA-PACIFIC VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 29. ASIA-PACIFIC VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 30. ASIA-PACIFIC VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 31. AUSTRALIA VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 32. AUSTRALIA VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 33. CHINA VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 34. CHINA VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 35. INDIA VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 36. INDIA VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 37. INDONESIA VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 38. INDONESIA VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 39. JAPAN VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 40. JAPAN VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 41. MALAYSIA VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 42. MALAYSIA VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 43. PHILIPPINES VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 44. PHILIPPINES VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 45. SINGAPORE VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 46. SINGAPORE VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 47. SOUTH KOREA VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 48. SOUTH KOREA VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 49. TAIWAN VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 50. TAIWAN VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 51. THAILAND VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 52. THAILAND VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 53. VIETNAM VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 54. VIETNAM VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 55. EUROPE, MIDDLE EAST & AFRICA VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 56. EUROPE, MIDDLE EAST & AFRICA VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 57. EUROPE, MIDDLE EAST & AFRICA VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 58. DENMARK VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 59. DENMARK VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 60. EGYPT VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 61. EGYPT VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 62. FINLAND VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 63. FINLAND VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 64. FRANCE VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 65. FRANCE VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 66. GERMANY VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 67. GERMANY VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 68. ISRAEL VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 69. ISRAEL VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 70. ITALY VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 71. ITALY VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 72. NETHERLANDS VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 73. NETHERLANDS VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 74. NIGERIA VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 75. NIGERIA VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 76. NORWAY VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 77. NORWAY VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 78. POLAND VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 79. POLAND VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 80. QATAR VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 81. QATAR VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 82. RUSSIA VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 83. RUSSIA VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 84. SAUDI ARABIA VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 85. SAUDI ARABIA VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 86. SOUTH AFRICA VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 87. SOUTH AFRICA VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 88. SPAIN VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 89. SPAIN VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 90. SWEDEN VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 91. SWEDEN VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 92. SWITZERLAND VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 93. SWITZERLAND VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 94. TURKEY VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 95. TURKEY VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 96. UNITED ARAB EMIRATES VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 97. UNITED ARAB EMIRATES VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 98. UNITED KINGDOM VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 99. UNITED KINGDOM VAGINAL MOISTURIZERS & LUBRICANTS MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 100. VAGINAL MOISTURIZERS & LUBRICANTS MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 101. VAGINAL MOISTURIZERS & LUBRICANTS MARKET, FPNV POSITIONING MATRIX, 2023

The Vaginal Moisturizers & Lubricants Market was valued at USD 2.61 billion in 2023, expected to reach USD 2.77 billion in 2024, and is projected to grow at a CAGR of 6.67%, to USD 4.10 billion by 2030.

The market for vaginal moisturizers and lubricants is defined by products designed to alleviate vaginal dryness and discomfort, often used for sexual health and comfort. These products are a necessity for individuals experiencing dryness due to menopause, hormonal changes, or medical treatments, ensuring enhanced comfort and overall sexual wellness. Primarily available in retail pharmacies, online platforms, and sexual health clinics, they are utilized by a diverse demographic ranging from menopausal women to those experiencing temporary dryness. The market is experiencing significant growth fueled by an increasing awareness of sexual health, rising prevalence of menopause-related symptoms, and growing acceptance of sexual wellness products. Key opportunities lie in expanding online sales channels, personalized product offerings, and targeting emerging markets where such products are underrepresented. Moreover, the development of organic and hypoallergenic formulations caters to a growing demand for natural and skin-friendly options. Nevertheless, the market faces challenges such as cultural stigma associated with sexual health, varying regulatory standards across regions, and competition from alternative therapies or products offering similar benefits. Innovation can thrive through the exploration of bioactive ingredients that offer additional health benefits, such as probiotic blends, and the enhancement of user experience via easy-to-use packaging or formulations. Extensive research into the specific needs of different demographic groups, including post-cancer treatment patients, would differentiate offerings in a competitive landscape. Companies can capitalize on strategic partnerships with health professionals to endorse products and promote educational campaigns to reduce stigma and increase consumer confidence. Despite challenges, the market remains promising for players investing in product innovation and strategic marketing to capture a growing segment focused on intimate wellness and health.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Vaginal Moisturizers & Lubricants Market

The Vaginal Moisturizers & Lubricants Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing focus on women's health and wellness
  • Government programs and initiatives rising awareness about sexual well-being globally
  • Expanding geriatric population contributing to higher usage of vaginal moisturizers and lubricants for comfort
• Market Restraints
  • Concerns regarding side effects and allergic reactions to ingredients
• Market Opportunities
  • Increasing online retail and e-commerce platforms offering broader reach and convenience for purchasing
  • Innovative product formulations incorporating natural and organic ingredients
• Market Challenges
  • Stringent regulatory approvals and compliance requirements

Porter's Five Forces: A Strategic Tool for Navigating the Vaginal Moisturizers & Lubricants Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Vaginal Moisturizers & Lubricants Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Vaginal Moisturizers & Lubricants Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Vaginal Moisturizers & Lubricants Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Vaginal Moisturizers & Lubricants Market

A detailed market share analysis in the Vaginal Moisturizers & Lubricants Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Vaginal Moisturizers & Lubricants Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Vaginal Moisturizers & Lubricants Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Vaginal Moisturizers & Lubricants Market

A strategic analysis of the Vaginal Moisturizers & Lubricants Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Vaginal Moisturizers & Lubricants Market, highlighting leading vendors and their innovative profiles. These include Astroglide by BioFilm, Inc., Bijoux Indiscrets, Church & Dwight Co., Inc., Damiva Inc., Doc Johnson Enterprises, EXSENS, Kessel Medintim GmbH, Kindra by The Procter & Gamble Company, Knight Therapeutics Inc., LifeStyles Healthcare Pte. Ltd., Lovehoney Group Ltd., Mankind Pharma Ltd., Martinez-Nieto S.A., OhnutCo., Reckitt Benckiser Group PLC, Searchlight Pharma, Sliquid, LLC, TENGA Co., Ltd., TTK Healthcare Limited, and Vitalife Ltd..

Market Segmentation & Coverage

This research report categorizes the Vaginal Moisturizers & Lubricants Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Oil-Based, Silicone-Based, and Water-Based.
• Based on Distribution Channel, market is studied across Offline and Online.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing focus on women's health and wellness
    • 5.1.1.2. Government programs and initiatives rising awareness about sexual well-being globally
    • 5.1.1.3. Expanding geriatric population contributing to higher usage of vaginal moisturizers and lubricants for comfort
  • 5.1.2. Restraints
    • 5.1.2.1. Concerns regarding side effects and allergic reactions to ingredients
  • 5.1.3. Opportunities
    • 5.1.3.1. Increasing online retail and e-commerce platforms offering broader reach and convenience for purchasing
    • 5.1.3.2. Innovative product formulations incorporating natural and organic ingredients
  • 5.1.4. Challenges
    • 5.1.4.1. Stringent regulatory approvals and compliance requirements
• 5.2. Market Segmentation Analysis
  • 5.2.1. Type: Extensive demand for water-based vaginal moisturizers and lubricants offering high versatility and compatibility
  • 5.2.2. Distribution Channel: Inclination of consumer towards online channels for ease of access
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Vaginal Moisturizers & Lubricants Market, by Type

• 6.1. Introduction
• 6.2. Oil-Based
• 6.3. Silicone-Based
• 6.4. Water-Based

7. Vaginal Moisturizers & Lubricants Market, by Distribution Channel

• 7.1. Introduction
• 7.2. Offline
• 7.3. Online

8. Americas Vaginal Moisturizers & Lubricants Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Vaginal Moisturizers & Lubricants Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Vaginal Moisturizers & Lubricants Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
  • 11.3.1. Kindra Introduces Comprehensive Daily V System for Enhanced Vaginal Health and Sexual Wellness, Achieving High Satisfaction and Long-Term Benefits
  • 11.3.2. Knight Therapeutics Inc. Expands into Canadian Market with Launch of IMVEXXY to Address Vaginal Dryness
  • 11.3.3. TTK Healthcare Unveils Mschief Brand, Targets Growth in Women's Sexual Wellness Market
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Astroglide by BioFilm, Inc.
• 2. Bijoux Indiscrets
• 3. Church & Dwight Co., Inc.
• 4. Damiva Inc.
• 5. Doc Johnson Enterprises
• 6. EXSENS
• 7. Kessel Medintim GmbH
• 8. Kindra by The Procter & Gamble Company
• 9. Knight Therapeutics Inc.
• 10. LifeStyles Healthcare Pte. Ltd.
• 11. Lovehoney Group Ltd.
• 12. Mankind Pharma Ltd.
• 13. Martinez-Nieto S.A.
• 14. OhnutCo.
• 15. Reckitt Benckiser Group PLC
• 16. Searchlight Pharma
• 17. Sliquid, LLC
• 18. TENGA Co., Ltd.
• 19. TTK Healthcare Limited
• 20. Vitalife Ltd.