冬用タイヤ市場：タイプ別、車種別、流通チャネル別-2025-2030年の世界予測

冬用タイヤ市場の2023年の市場規模は190億1,000万米ドルで、2024年には197億5,000万米ドルに達すると予測され、CAGR 3.96％で成長し、2030年には249億7,000万米ドルに達すると予測されています。

冬用タイヤの市場範囲には、凍結や積雪の条件下で車両の安全性と性能を高めるために設計された製品が含まれ、トレッドパターンとゴムコンパウンドは低温用に最適化されています。冬用タイヤの必要性は、冬の天候下でより良いトラクション、ブレーキ、ハンドリングを提供し、事故を減らし、運転の信頼性を向上させる能力から生じる。冬用タイヤの用途は、乗用車、商用車、スポーツ車など多岐にわたり、特に降雪量の多い地域で使用されています。最終用途の範囲は、主に北米、欧州、および厳しい冬が多いアジアの一部の消費者を対象としています。市場の成長には、安全性への意識の高まり、特定の地域で冬用タイヤの使用を義務付ける厳しい規制、製品性能を向上させるタイヤ技術の進歩が影響しています。未開拓の地方市場を開拓するためのeコマース・チャネルの拡大や、環境意識の高い消費者に対応するエコで高性能な冬用タイヤの市場開拓の機会が豊富です。自動車メーカーと提携し、自動車購入時に冬用タイヤをバンドルしたソリューションを提供することで、牽引力を高めることもできます。しかし、市場の限界には、冬用タイヤ技術に関連する高コストや、消費者が季節ごとにタイヤを交換する必要性などがあり、需要を抑制する可能性があります。また、冬が温暖な地域にこれらの製品を集中的に採用させることも課題です。技術革新の機会としては、タイヤの健康状態や性能をリアルタイムでモニターするセンサーの統合や、冬用と夏用を効果的に橋渡しできるマルチコンディション対応タイヤの開発など、スマートタイヤ技術の進歩が挙げられます。持続可能な生産プロセスのための生分解性材料の調査は、成長のための有望な道を提供します。市場の競争は激しく、既存のプレーヤーはタイヤの性能と効率を絶えず向上させています。戦略的には、消費者に安全面での利点を伝え、デジタル・マーケティングを活用して費用対効果と長期的なメリットを概説することに注力することで、市場への浸透と消費者の採用を大幅に促進することができます。

市場力学：急速に進化する冬用タイヤ市場の主要市場インサイトを公開

冬用タイヤ市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 特に寒冷な気候の国々における自動車販売の増加
  • 特定の月に冬用タイヤの使用を義務付ける厳しい規制
  • 消費者の安全意識の高まり
• 市場抑制要因
  • 転がり抵抗やハンドリングといった従来からの要求事項のバランスが難しい
• 市場機会
  • 全天候型および高性能冬用タイヤの革新
  • 世界のタイヤメーカーによる冬用タイヤ製品の急速な革新
• 市場の課題
  • 長らく嫌われてきたスタッドレスタイヤの使用禁止

ポーターの5つの力：冬用タイヤ市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：冬用タイヤ市場における外部からの影響の把握

外部マクロ環境要因は、冬用タイヤ市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析冬用タイヤ市場における競合情勢の把握

冬用タイヤ市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックス冬用タイヤ市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、冬用タイヤ市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨冬用タイヤ市場における成功への道筋を描く

冬用タイヤ市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 特に寒冷気候の国々における自動車販売の増加
    • 特定の月に冬用タイヤの使用を義務付ける厳しい規制
    • 消費者の安全意識の向上
  • 抑制要因
    • 転がり抵抗やハンドリングなどの従来の要件のバランスを取るのが難しい
  • 機会
    • 全天候型高性能冬用タイヤの革新
    • 世界のタイヤメーカーによる冬用タイヤ製品における急速なイノベーション
  • 課題
    • 長年不評だったスタッドレスタイヤの使用禁止
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 冬用タイヤ市場：タイプ別

• スタッド
• スタッドレス

第7章 冬用タイヤ市場：車両タイプ別

• 商用車
• 乗用車

第8章 冬用タイヤ市場：流通チャネル別

• アフターマーケット
• メーカー

第9章 南北アメリカの冬用タイヤ市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋地域の冬用タイヤ市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカの冬用タイヤ市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• APOLLO TYRES LTD.
• Bridgestone Corporation
• Continental AG
• Cooper Tire & Rubber Company
• CST International
• Giti Tire
• Hankook Tire & Technology
• Kumho Tire Company
• Michelin Group
• Nexen Tire Corporation
• Nokian Tyres Oyj
• Pirelli & C. S.p.A.
• Sumitomo Rubber Industries, Ltd.
• The Goodyear Tire & Rubber Company
• Toyo Tire Corporation
• YOKOHAMA RUBBER CO., LTD.

LIST OF FIGURES

• FIGURE 1. WINTER TIRE MARKET RESEARCH PROCESS
• FIGURE 2. WINTER TIRE MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL WINTER TIRE MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL WINTER TIRE MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL WINTER TIRE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL WINTER TIRE MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL WINTER TIRE MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL WINTER TIRE MARKET SIZE, BY VEHICLE TYPE, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL WINTER TIRE MARKET SIZE, BY VEHICLE TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL WINTER TIRE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL WINTER TIRE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS WINTER TIRE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS WINTER TIRE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES WINTER TIRE MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES WINTER TIRE MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC WINTER TIRE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC WINTER TIRE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA WINTER TIRE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA WINTER TIRE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. WINTER TIRE MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. WINTER TIRE MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. WINTER TIRE MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL WINTER TIRE MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL WINTER TIRE MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL WINTER TIRE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. WINTER TIRE MARKET DYNAMICS
• TABLE 7. GLOBAL WINTER TIRE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL WINTER TIRE MARKET SIZE, BY STUDDED, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL WINTER TIRE MARKET SIZE, BY STUDLESS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL WINTER TIRE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL WINTER TIRE MARKET SIZE, BY COMMERCIAL VEHICLE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL WINTER TIRE MARKET SIZE, BY PASSENGER VEHICLE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL WINTER TIRE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL WINTER TIRE MARKET SIZE, BY AFTERMARKET, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL WINTER TIRE MARKET SIZE, BY OEM, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. AMERICAS WINTER TIRE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 17. AMERICAS WINTER TIRE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 18. AMERICAS WINTER TIRE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 19. AMERICAS WINTER TIRE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 20. ARGENTINA WINTER TIRE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 21. ARGENTINA WINTER TIRE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 22. ARGENTINA WINTER TIRE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 23. BRAZIL WINTER TIRE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 24. BRAZIL WINTER TIRE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 25. BRAZIL WINTER TIRE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 26. CANADA WINTER TIRE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 27. CANADA WINTER TIRE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 28. CANADA WINTER TIRE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 29. MEXICO WINTER TIRE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 30. MEXICO WINTER TIRE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 31. MEXICO WINTER TIRE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 32. UNITED STATES WINTER TIRE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 33. UNITED STATES WINTER TIRE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 34. UNITED STATES WINTER TIRE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 35. UNITED STATES WINTER TIRE MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 36. ASIA-PACIFIC WINTER TIRE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 37. ASIA-PACIFIC WINTER TIRE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 38. ASIA-PACIFIC WINTER TIRE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 39. ASIA-PACIFIC WINTER TIRE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 40. AUSTRALIA WINTER TIRE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 41. AUSTRALIA WINTER TIRE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 42. AUSTRALIA WINTER TIRE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 43. CHINA WINTER TIRE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 44. CHINA WINTER TIRE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 45. CHINA WINTER TIRE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 46. INDIA WINTER TIRE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 47. INDIA WINTER TIRE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 48. INDIA WINTER TIRE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 49. INDONESIA WINTER TIRE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 50. INDONESIA WINTER TIRE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 51. INDONESIA WINTER TIRE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 52. JAPAN WINTER TIRE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 53. JAPAN WINTER TIRE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 54. JAPAN WINTER TIRE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 55. MALAYSIA WINTER TIRE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 56. MALAYSIA WINTER TIRE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 57. MALAYSIA WINTER TIRE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 58. PHILIPPINES WINTER TIRE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 59. PHILIPPINES WINTER TIRE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 60. PHILIPPINES WINTER TIRE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 61. SINGAPORE WINTER TIRE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 62. SINGAPORE WINTER TIRE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 63. SINGAPORE WINTER TIRE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 64. SOUTH KOREA WINTER TIRE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 65. SOUTH KOREA WINTER TIRE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 66. SOUTH KOREA WINTER TIRE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 67. TAIWAN WINTER TIRE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 68. TAIWAN WINTER TIRE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 69. TAIWAN WINTER TIRE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 70. THAILAND WINTER TIRE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 71. THAILAND WINTER TIRE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 72. THAILAND WINTER TIRE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 73. VIETNAM WINTER TIRE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 74. VIETNAM WINTER TIRE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 75. VIETNAM WINTER TIRE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 76. EUROPE, MIDDLE EAST & AFRICA WINTER TIRE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 77. EUROPE, MIDDLE EAST & AFRICA WINTER TIRE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 78. EUROPE, MIDDLE EAST & AFRICA WINTER TIRE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 79. EUROPE, MIDDLE EAST & AFRICA WINTER TIRE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 80. DENMARK WINTER TIRE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 81. DENMARK WINTER TIRE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 82. DENMARK WINTER TIRE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 83. EGYPT WINTER TIRE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 84. EGYPT WINTER TIRE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 85. EGYPT WINTER TIRE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 86. FINLAND WINTER TIRE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 87. FINLAND WINTER TIRE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 88. FINLAND WINTER TIRE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 89. FRANCE WINTER TIRE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 90. FRANCE WINTER TIRE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 91. FRANCE WINTER TIRE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 92. GERMANY WINTER TIRE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 93. GERMANY WINTER TIRE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 94. GERMANY WINTER TIRE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 95. ISRAEL WINTER TIRE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 96. ISRAEL WINTER TIRE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 97. ISRAEL WINTER TIRE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 98. ITALY WINTER TIRE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 99. ITALY WINTER TIRE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 100. ITALY WINTER TIRE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 101. NETHERLANDS WINTER TIRE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 102. NETHERLANDS WINTER TIRE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 103. NETHERLANDS WINTER TIRE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 104. NIGERIA WINTER TIRE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 105. NIGERIA WINTER TIRE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 106. NIGERIA WINTER TIRE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 107. NORWAY WINTER TIRE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 108. NORWAY WINTER TIRE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 109. NORWAY WINTER TIRE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 110. POLAND WINTER TIRE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 111. POLAND WINTER TIRE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 112. POLAND WINTER TIRE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 113. QATAR WINTER TIRE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 114. QATAR WINTER TIRE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 115. QATAR WINTER TIRE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 116. RUSSIA WINTER TIRE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 117. RUSSIA WINTER TIRE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 118. RUSSIA WINTER TIRE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 119. SAUDI ARABIA WINTER TIRE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 120. SAUDI ARABIA WINTER TIRE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 121. SAUDI ARABIA WINTER TIRE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 122. SOUTH AFRICA WINTER TIRE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 123. SOUTH AFRICA WINTER TIRE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 124. SOUTH AFRICA WINTER TIRE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 125. SPAIN WINTER TIRE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 126. SPAIN WINTER TIRE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 127. SPAIN WINTER TIRE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 128. SWEDEN WINTER TIRE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 129. SWEDEN WINTER TIRE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 130. SWEDEN WINTER TIRE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 131. SWITZERLAND WINTER TIRE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 132. SWITZERLAND WINTER TIRE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 133. SWITZERLAND WINTER TIRE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 134. TURKEY WINTER TIRE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 135. TURKEY WINTER TIRE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 136. TURKEY WINTER TIRE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 137. UNITED ARAB EMIRATES WINTER TIRE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 138. UNITED ARAB EMIRATES WINTER TIRE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 139. UNITED ARAB EMIRATES WINTER TIRE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 140. UNITED KINGDOM WINTER TIRE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 141. UNITED KINGDOM WINTER TIRE MARKET SIZE, BY VEHICLE TYPE, 2018-2030 (USD MILLION)
• TABLE 142. UNITED KINGDOM WINTER TIRE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 143. WINTER TIRE MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 144. WINTER TIRE MARKET, FPNV POSITIONING MATRIX, 2023

The Winter Tire Market was valued at USD 19.01 billion in 2023, expected to reach USD 19.75 billion in 2024, and is projected to grow at a CAGR of 3.96%, to USD 24.97 billion by 2030.

The market scope for winter tires encompasses products designed to enhance vehicle safety and performance under icy or snowy conditions, with tread patterns and rubber compounds optimized for colder temperatures. The necessity of winter tires arises from their ability to provide better traction, braking, and handling in winter weather, reducing accidents and improving driving confidence. Applications of winter tires span across passenger vehicles, commercial vehicles, and sports vehicles, particularly in regions with heavy snowfall. End-use scope primarily targets consumers in North America, Europe, and parts of Asia where harsh winters are prevalent. Market growth is influenced by heightened awareness of safety benefits, stringent regulations mandating winter tire usage in certain regions, and advances in tire technology enhancing product performance. Opportunities abound in expanding e-commerce channels to tap into untapped rural markets and in developing eco-friendly and high-performance winter tires that cater to environmentally conscious consumers. Partnerships with automakers to offer bundled solutions of winter tires in automobile purchases can also increase traction. However, market limitations include the high costs associated with winter tire technology and the necessity for consumers to switch tires seasonally, which may temper demand. The market faces challenges in convincing regions with milder winters to adopt these products intensively. Opportunities for innovation include advancing smart tire technology, such as integrating sensors to monitor tire health and performance in real time, and crafting multi-condition adaptable tires that can effectively bridge winter and summer uses. Research into biodegradable materials for sustainable production processes offers promising avenues for growth. The nature of the market is competitive, with established players continually enhancing tire performance and efficiency. Strategically, focusing on educating consumers about safety benefits and leveraging digital marketing to outline cost-effectiveness and long-term benefits can significantly enhance market penetration and consumer adoption.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Winter Tire Market

The Winter Tire Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rise in sales of automobiles, particularly in countries with cold climates
  • Stringent regulations for mandating the use of winter tires in certain months
  • Increase in safety awareness among consumers
• Market Restraints
  • Hard in balancing conventional requirements such as rolling resistance and handling
• Market Opportunities
  • Innovations of all weather and high-performance winter tires
  • Rapid Innovation by global tire manufacturers, in their winter tire offerings
• Market Challenges
  • Banned use of long disfavored studded tires

Porter's Five Forces: A Strategic Tool for Navigating the Winter Tire Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Winter Tire Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Winter Tire Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Winter Tire Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Winter Tire Market

A detailed market share analysis in the Winter Tire Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Winter Tire Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Winter Tire Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Winter Tire Market

A strategic analysis of the Winter Tire Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Winter Tire Market, highlighting leading vendors and their innovative profiles. These include APOLLO TYRES LTD., Bridgestone Corporation, Continental AG, Cooper Tire & Rubber Company, CST International, Giti Tire, Hankook Tire & Technology, Kumho Tire Company, Michelin Group, Nexen Tire Corporation, Nokian Tyres Oyj, Pirelli & C. S.p.A., Sumitomo Rubber Industries, Ltd., The Goodyear Tire & Rubber Company, Toyo Tire Corporation, and YOKOHAMA RUBBER CO., LTD..

Market Segmentation & Coverage

This research report categorizes the Winter Tire Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Studded and Studless.
• Based on Vehicle Type, market is studied across Commercial Vehicle and Passenger Vehicle.
• Based on Distribution Channel, market is studied across Aftermarket and OEM.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rise in sales of automobiles, particularly in countries with cold climates
    • 5.1.1.2. Stringent regulations for mandating the use of winter tires in certain months
    • 5.1.1.3. Increase in safety awareness among consumers
  • 5.1.2. Restraints
    • 5.1.2.1. Hard in balancing conventional requirements such as rolling resistance and handling
  • 5.1.3. Opportunities
    • 5.1.3.1. Innovations of all weather and high-performance winter tires
    • 5.1.3.2. Rapid Innovation by global tire manufacturers, in their winter tire offerings
  • 5.1.4. Challenges
    • 5.1.4.1. Banned use of long disfavored studded tires
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Winter Tire Market, by Type

• 6.1. Introduction
• 6.2. Studded
• 6.3. Studless

7. Winter Tire Market, by Vehicle Type

• 7.1. Introduction
• 7.2. Commercial Vehicle
• 7.3. Passenger Vehicle

8. Winter Tire Market, by Distribution Channel

• 8.1. Introduction
• 8.2. Aftermarket
• 8.3. OEM

9. Americas Winter Tire Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Winter Tire Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Winter Tire Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. APOLLO TYRES LTD.
• 2. Bridgestone Corporation
• 3. Continental AG
• 4. Cooper Tire & Rubber Company
• 5. CST International
• 6. Giti Tire
• 7. Hankook Tire & Technology
• 8. Kumho Tire Company
• 9. Michelin Group
• 10. Nexen Tire Corporation
• 11. Nokian Tyres Oyj
• 12. Pirelli & C. S.p.A.
• 13. Sumitomo Rubber Industries, Ltd.
• 14. The Goodyear Tire & Rubber Company
• 15. Toyo Tire Corporation
• 16. YOKOHAMA RUBBER CO., LTD.