スカッシュ飲料市場：タイプ別、流通別-2025～2030年世界予測

スカッシュ飲料市場は、2023年に8億2,794万米ドルと評価され、2024年には8億9,837万米ドルに達すると予測され、CAGR 8.60％で成長し、2030年には14億7,511万米ドルに達すると予測されています。

スカッシュ飲料は、濃縮されたフルーツ風味のシロップを水や炭酸飲料と混ぜたもので、飲料産業で特筆すべき存在感を示しています。スカッシュ飲料市場は主に、爽やかで手頃な価格の、作りやすい飲料を好む消費者の増加によって牽引されています。その用途は住宅と商業施設の両方に及び、家庭、カフェ、レストランでの利用が目立っています。最終用途には、無糖や強化飲料があるため、アスリートや健康志向の消費者も含まれます。主要成長要因としては、天然材料や有機材料への需要の高まり、革新的なフレーバー、特に発展途上地域における可処分所得水準の上昇などが挙げられます。より健康的なライフスタイルへのシフトと低カロリー飲料への嗜好は、市場の拡大展望を高めています。ビタミンやミネラルを強化した機能性スカッシュ飲料の開発に投資し、環境意識の高い消費者の共感を得るために環境に優しいパッケージングソリューションを採用することで、潜在的な機会を活用することができます。市場の裾野を効果的に広げるには、地域の嗜好や嗜好に注目することが重要です。

しかし、同市場は、レディトゥドリンク飲料や炭酸飲料などの代替飲料の入手可能性や、搾りたてのジュースを好む消費者の嗜好の進化といった課題に直面しています。砂糖含有量や表示要件に関する規制上の制約も、市場の成長に影響を与える可能性があります。こうした制約に対抗するため、企業は継続的な製品イノベーション、より健康的な配合に関する調査、競合他社に勝るスカッシュ飲料独自の利点を強調する戦略的マーケティングキャンペーンに投資すべきです。市場競争は激しく、価格に敏感であるため、企業は手頃な価格と品質のバランスを保つことが求められます。今後の調査では、ステビアやモンクフルーツのような先進的天然甘味料を砂糖の代替品として検討し、消費者の健康動向と製品ラインを一致させる必要があります。これらの手段を活用することで、企業は競合優位性を確保し、市場情勢のダイナミックな状況を効果的に乗り切ることができます。

市場力学：急速に進化するスカッシュ飲料市場の主要市場洞察を公開

スカッシュ飲料市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネス機会の獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 消費者のノンアルコール製品に対する需要の高まり
  • 天然甘味料の急成長
  • オンラインプラットフォームでの入手可能性の高さ
• 市場抑制要因
  • 飲料に関連する健康問題
• 市場機会
  • 革新的でクリーンな製品への大きな需要
  • プレミアムベースのスカッシュ飲料への投資の増加
• 市場課題
  • 数多くの代替清涼飲料の存在

ポーターのファイブフォース：スカッシュ飲料市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォースフレームワークは、企業の競合を評価し、戦略的機会を探るための明確な手法を記載しています。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これら洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：スカッシュ飲料市場における外部からの影響の把握

外部マクロ環境要因は、スカッシュ飲料市場の業績力学を形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を記載しています。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析：スカッシュ飲料市場における競合情勢の把握

スカッシュ飲料市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、セグメント化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的な意思決定を行うために必要な知見を得ることができます。

FPNVポジショニングマトリックス：スカッシュ飲料市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、スカッシュ飲料市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によりベンダーを明確かつ的確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨：スカッシュ飲料市場における成功への道筋を描く

スカッシュ飲料市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネス機会を活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目セグメントを網羅した市場の包括的な分析を提供しています。

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力を評価します。

2.市場の開拓度：新興市場における成長機会を特定し、既存セグメントにおける拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを記載しています。

3.市場の多様化：最近の製品発売、未開拓の地域、産業の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発とイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています。

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、地域はどこか？

3.市場を形成する主要技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 消費者の間でノンアルコール製品の需要が増加
    • 天然甘味料の急成長
    • オンラインプラットフォームでの大幅な可用性
  • 抑制要因
    • 飲み物に関連する健康問題
  • 機会
    • 革新的でクリーンな製品に対する大きな需要
    • プレミアムベースのスカッシュ飲料への投資増加
  • 課題
    • 数多くのソフトドリンクの代替品が利用可能
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治
  • 経済
  • 社会
  • 技術
  • 法律
  • 環境

第6章 スカッシュ飲料市場：タイプ別

• イントロダクション
• ブルーベリースカッシュ
• ハーブ
• レモンスカッシュ
• ミックスフルーツ
• オレンジスカッシュ

第7章 スカッシュ飲料市場配布元

• イントロダクション
• オフラインストア
• オンラインストア

第8章 南北アメリカのスカッシュ飲料市場

• イントロダクション
• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第9章 アジア太平洋のスカッシュ飲料市場

• イントロダクション
• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第10章 欧州・中東・アフリカのスカッシュ飲料市場

• イントロダクション
• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第11章 競合情勢

• 市場シェア分析、2023年
• FPNVポジショニングマトリックス、2023年
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Apollo Fruit Products
• Belvoir Fruit Farms Ltd.
• Britvic PLC
• Carlsberg Breweries A/S
• Dr. Pepper Snapple Group
• Grandmas Food Products
• Harboes Bryggeri A/S
• Lucozade Ribena Suntory Ltd
• Mondelez International, Inc.
• Nichols Plc
• Rasna Pvt Ltd
• Sainsbury PLC
• Suntory Holdings Limited
• Tovali Limited
• Unilever Plc

LIST OF FIGURES

• FIGURE 1. SQUASH DRINK MARKET RESEARCH PROCESS
• FIGURE 2. SQUASH DRINK MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL SQUASH DRINK MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL SQUASH DRINK MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL SQUASH DRINK MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL SQUASH DRINK MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL SQUASH DRINK MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL SQUASH DRINK MARKET SIZE, BY DISTRIBUTION, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL SQUASH DRINK MARKET SIZE, BY DISTRIBUTION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. AMERICAS SQUASH DRINK MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 11. AMERICAS SQUASH DRINK MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. UNITED STATES SQUASH DRINK MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 13. UNITED STATES SQUASH DRINK MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. ASIA-PACIFIC SQUASH DRINK MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. ASIA-PACIFIC SQUASH DRINK MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. EUROPE, MIDDLE EAST & AFRICA SQUASH DRINK MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. EUROPE, MIDDLE EAST & AFRICA SQUASH DRINK MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. SQUASH DRINK MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 19. SQUASH DRINK MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. SQUASH DRINK MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL SQUASH DRINK MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL SQUASH DRINK MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL SQUASH DRINK MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. SQUASH DRINK MARKET DYNAMICS
• TABLE 7. GLOBAL SQUASH DRINK MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL SQUASH DRINK MARKET SIZE, BY BLUEBERRY SQUASH, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL SQUASH DRINK MARKET SIZE, BY HERBAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL SQUASH DRINK MARKET SIZE, BY LEMON SQUASH, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL SQUASH DRINK MARKET SIZE, BY MIXED FRUIT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL SQUASH DRINK MARKET SIZE, BY ORANGE SQUASH, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL SQUASH DRINK MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL SQUASH DRINK MARKET SIZE, BY OFFLINE STORE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL SQUASH DRINK MARKET SIZE, BY ONLINE STORE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. AMERICAS SQUASH DRINK MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 17. AMERICAS SQUASH DRINK MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 18. AMERICAS SQUASH DRINK MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 19. ARGENTINA SQUASH DRINK MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 20. ARGENTINA SQUASH DRINK MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 21. BRAZIL SQUASH DRINK MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 22. BRAZIL SQUASH DRINK MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 23. CANADA SQUASH DRINK MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 24. CANADA SQUASH DRINK MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 25. MEXICO SQUASH DRINK MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 26. MEXICO SQUASH DRINK MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 27. UNITED STATES SQUASH DRINK MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 28. UNITED STATES SQUASH DRINK MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 29. UNITED STATES SQUASH DRINK MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 30. ASIA-PACIFIC SQUASH DRINK MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 31. ASIA-PACIFIC SQUASH DRINK MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 32. ASIA-PACIFIC SQUASH DRINK MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 33. AUSTRALIA SQUASH DRINK MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 34. AUSTRALIA SQUASH DRINK MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 35. CHINA SQUASH DRINK MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 36. CHINA SQUASH DRINK MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 37. INDIA SQUASH DRINK MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 38. INDIA SQUASH DRINK MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 39. INDONESIA SQUASH DRINK MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 40. INDONESIA SQUASH DRINK MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 41. JAPAN SQUASH DRINK MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 42. JAPAN SQUASH DRINK MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 43. MALAYSIA SQUASH DRINK MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 44. MALAYSIA SQUASH DRINK MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 45. PHILIPPINES SQUASH DRINK MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 46. PHILIPPINES SQUASH DRINK MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 47. SINGAPORE SQUASH DRINK MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 48. SINGAPORE SQUASH DRINK MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 49. SOUTH KOREA SQUASH DRINK MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 50. SOUTH KOREA SQUASH DRINK MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 51. TAIWAN SQUASH DRINK MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 52. TAIWAN SQUASH DRINK MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 53. THAILAND SQUASH DRINK MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 54. THAILAND SQUASH DRINK MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 55. VIETNAM SQUASH DRINK MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 56. VIETNAM SQUASH DRINK MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 57. EUROPE, MIDDLE EAST & AFRICA SQUASH DRINK MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 58. EUROPE, MIDDLE EAST & AFRICA SQUASH DRINK MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 59. EUROPE, MIDDLE EAST & AFRICA SQUASH DRINK MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 60. DENMARK SQUASH DRINK MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 61. DENMARK SQUASH DRINK MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 62. EGYPT SQUASH DRINK MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 63. EGYPT SQUASH DRINK MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 64. FINLAND SQUASH DRINK MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 65. FINLAND SQUASH DRINK MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 66. FRANCE SQUASH DRINK MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 67. FRANCE SQUASH DRINK MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 68. GERMANY SQUASH DRINK MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 69. GERMANY SQUASH DRINK MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 70. ISRAEL SQUASH DRINK MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 71. ISRAEL SQUASH DRINK MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 72. ITALY SQUASH DRINK MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 73. ITALY SQUASH DRINK MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 74. NETHERLANDS SQUASH DRINK MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 75. NETHERLANDS SQUASH DRINK MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 76. NIGERIA SQUASH DRINK MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 77. NIGERIA SQUASH DRINK MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 78. NORWAY SQUASH DRINK MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 79. NORWAY SQUASH DRINK MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 80. POLAND SQUASH DRINK MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 81. POLAND SQUASH DRINK MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 82. QATAR SQUASH DRINK MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 83. QATAR SQUASH DRINK MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 84. RUSSIA SQUASH DRINK MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 85. RUSSIA SQUASH DRINK MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 86. SAUDI ARABIA SQUASH DRINK MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 87. SAUDI ARABIA SQUASH DRINK MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 88. SOUTH AFRICA SQUASH DRINK MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 89. SOUTH AFRICA SQUASH DRINK MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 90. SPAIN SQUASH DRINK MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 91. SPAIN SQUASH DRINK MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 92. SWEDEN SQUASH DRINK MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 93. SWEDEN SQUASH DRINK MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 94. SWITZERLAND SQUASH DRINK MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 95. SWITZERLAND SQUASH DRINK MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 96. TURKEY SQUASH DRINK MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 97. TURKEY SQUASH DRINK MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 98. UNITED ARAB EMIRATES SQUASH DRINK MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 99. UNITED ARAB EMIRATES SQUASH DRINK MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 100. UNITED KINGDOM SQUASH DRINK MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 101. UNITED KINGDOM SQUASH DRINK MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 102. SQUASH DRINK MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 103. SQUASH DRINK MARKET, FPNV POSITIONING MATRIX, 2023

The Squash Drink Market was valued at USD 827.94 million in 2023, expected to reach USD 898.37 million in 2024, and is projected to grow at a CAGR of 8.60%, to USD 1,475.11 million by 2030.

Squash drinks, a concentrated fruit-flavored syrup mixed with water or carbonated beverages, have a notable presence in the beverage industry. The market for squash drinks is primarily driven by the growing consumer preference for refreshing, affordable, and easy-to-make beverages. Their application spans both residential and commercial settings, with notable usage in households, cafes, and restaurants. The end-use scope also includes athletes and health-conscious consumers due to the availability of sugar-free and fortified varieties. Key growth influencers include the increasing demand for natural and organic ingredients, innovative flavors, and rising disposable income levels, particularly in developing regions. The shift towards healthier lifestyles and the preference for low-calorie drinks enhance the market's expansion prospects. Potential opportunities can be harnessed by investing in the development of functional squash drinks enriched with vitamins and minerals and embracing eco-friendly packaging solutions to resonate with environmentally conscious consumers. A keen focus on regional tastes and preferences is suggested to effectively widen the market base.

However, the market faces challenges such as the availability of alternative beverages like ready-to-drink options, carbonated drinks, and evolving consumer tastes that prefer freshly squeezed juices. Regulatory constraints regarding sugar content and labeling requirements can also impact market growth. To counter these limitations, companies should invest in continuous product innovation, research on healthier formulations, and strategic marketing campaigns to highlight the unique benefits of squash drinks over competitors. The nature of the squash drink market is highly competitive and price-sensitive, demanding businesses to maintain a balance between affordability and quality. Future research should explore advanced natural sweeteners, such as stevia or monk fruit, as suitable sugar replacements to align product lines with consumer health trends. By capitalizing on these avenues, businesses can secure a competitive edge and navigate the dynamic landscape of the squash drink market effectively.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Squash Drink Market

The Squash Drink Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing demand for non-alcoholic products among consumers
  • Surging growth of the natural sweeteners
  • Significant availability on the online platform
• Market Restraints
  • Health issues associated with the drinks
• Market Opportunities
  • Huge demand for innovative and clean based products
  • Rising investment in premium based squash beverages
• Market Challenges
  • Availability of numerous soft drink alternatives

Porter's Five Forces: A Strategic Tool for Navigating the Squash Drink Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Squash Drink Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Squash Drink Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Squash Drink Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Squash Drink Market

A detailed market share analysis in the Squash Drink Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Squash Drink Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Squash Drink Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Squash Drink Market

A strategic analysis of the Squash Drink Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Squash Drink Market, highlighting leading vendors and their innovative profiles. These include Apollo Fruit Products, Belvoir Fruit Farms Ltd., Britvic PLC, Carlsberg Breweries A/S, Dr. Pepper Snapple Group, Grandmas Food Products, Harboes Bryggeri A/S, Lucozade Ribena Suntory Ltd, Mondelez International, Inc., Nichols Plc, Rasna Pvt Ltd, Sainsbury PLC, Suntory Holdings Limited, Tovali Limited, and Unilever Plc.

Market Segmentation & Coverage

This research report categorizes the Squash Drink Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Blueberry Squash, Herbal, Lemon Squash, Mixed Fruit, and Orange Squash.
• Based on Distribution, market is studied across Offline Store and Online Store.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing demand for non-alcoholic products among consumers
    • 5.1.1.2. Surging growth of the natural sweeteners
    • 5.1.1.3. Significant availability on the online platform
  • 5.1.2. Restraints
    • 5.1.2.1. Health issues associated with the drinks
  • 5.1.3. Opportunities
    • 5.1.3.1. Huge demand for innovative and clean based products
    • 5.1.3.2. Rising investment in premium based squash beverages
  • 5.1.4. Challenges
    • 5.1.4.1. Availability of numerous soft drink alternatives
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Squash Drink Market, by Type

• 6.1. Introduction
• 6.2. Blueberry Squash
• 6.3. Herbal
• 6.4. Lemon Squash
• 6.5. Mixed Fruit
• 6.6. Orange Squash

7. Squash Drink Market, by Distribution

• 7.1. Introduction
• 7.2. Offline Store
• 7.3. Online Store

8. Americas Squash Drink Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Squash Drink Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Squash Drink Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Apollo Fruit Products
• 2. Belvoir Fruit Farms Ltd.
• 3. Britvic PLC
• 4. Carlsberg Breweries A/S
• 5. Dr. Pepper Snapple Group
• 6. Grandmas Food Products
• 7. Harboes Bryggeri A/S
• 8. Lucozade Ribena Suntory Ltd
• 9. Mondelez International, Inc.
• 10. Nichols Plc
• 11. Rasna Pvt Ltd
• 12. Sainsbury PLC
• 13. Suntory Holdings Limited
• 14. Tovali Limited
• 15. Unilever Plc