世論調査ソフトウェア市場：タイプ別、展開別-2025-2030年の世界予測

世論調査ソフトウェア市場の2023年の市場規模は41億3,000万米ドルで、2024年には47億4,000万米ドルに達すると予測され、CAGR 14.88％で成長し、2030年には109億2,000万米ドルに達すると予測されています。

世論調査ソフトウェア市場は、政治、学術、消費者調査など、さまざまな分野における調査や世論調査の作成、配信、分析を容易にする機能によって定義されます。世論調査ソフトウェアの必要性は、意思決定プロセスに影響を与えるリアルタイムのデータと洞察に対する需要の高まりによってもたらされます。このソフトウェアは、市場調査、顧客フィードバック、従業員エンゲージメント、教育評価などに適用され、そのエンドユーズ範囲の広さを浮き彫りにしています。成長要因としては、スマートフォンの普及率の増加、インターネットへのアクセス環境の充実、データ主導の戦略策定に対するニーズの急増などが挙げられ、これらすべてがオンライン投票ツールの普及を可能にしています。世論調査ソフトウェアに高度なアナリティクスとAIが統合されることで、企業はデータからより深い洞察を得ることができるようになり、大きな潜在機会が生まれます。また、ユーザー体験が重要な差別化要因となるため、モバイルフレンドリーでカスタマイズ可能な投票ソリューションに対する需要も高まっています。しかし、同市場は、データプライバシーに関する懸念、地域によって異なるコンプライアンス規制、新規参入企業の市場参入を阻む差別化されていない製品の飽和といった課題に直面しています。さらに、回答者の伝統的な調査疲れが、回答率やデータの正確性に影響を与えることもあります。イノベーションに最適な分野としては、直感的なユーザーインターフェースの開発、データの可視化機能の強化、ビッグデータを効果的に活用するための予測分析の統合などが挙げられます。また、他のソフトウェアシステムとの統合を拡大することで、実用性とユーザーエンゲージメントを高めることができます。市場競争は激しく、ダイナミックであり、急速に変化する技術情勢への適応を優先する組織として、常に進化を続けています。成功するプレイヤーは、ユーザーのニーズを理解し、最先端技術に投資し、厳格なセキュリティ・プロトコルを維持することに重点を置き、世論調査ソフトウェア業界で大きな市場シェアを獲得し、長期的な成長を確保する必要があります。

市場力学：急速に進化する世論調査ソフトウェア市場の主要市場インサイトを公開

世論調査ソフトウェア市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的意思決定、新たなビジネスチャンスの獲得を行うことができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 世界の教育産業からの需要の高まり
  • さまざまな地域でのソフトウェアベースの投票システムの拡大の高まり
  • 世界のスマートフォンの普及拡大
• 市場抑制要因
  • デバイスとの統合に関する懸念とデバイスのライフサイクルの制限
• 市場機会
  • 世論調査ソフトウェアにおける人工知能などの新技術の新たな統合
  • 戦略的提携と投資の増加
• 市場の課題
  • インターネット上にオープンソースの視聴者反応ソフトウェアが存在すること

ポーターの5つの力：世論調査ソフトウェア市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、世論調査ソフトウェア市場の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：世論調査ソフトウェア市場における外部からの影響の把握

外部マクロ環境要因は、世論調査ソフトウェア市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析世論調査ソフトウェア市場における競合情勢の把握

世論調査ソフトウェア市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的な意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックス世論調査ソフトウェア市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、世論調査ソフトウェア市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によりベンダーを明確かつ的確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨世論調査ソフトウェア市場における成功への道筋を描く

世論調査ソフトウェア市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を検討することで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 教育業界からの世界の需要の高まり
    • さまざまな地域でソフトウェアベースの投票システムの拡大が進む
    • スマートフォンの普及が世界的に拡大
  • 抑制要因
    • デバイスとの統合とデバイスのライフサイクルの制限に関する懸念
  • 機会
    • 世論調査ソフトウェアにおける人工知能などの新技術の新たな統合
    • 戦略的提携と投資の増加
  • 課題
    • インターネット上でオープンソースの聴衆反応ソフトウェアが利用可能
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 世論調査ソフトウェア市場：タイプ別

• オンライン投票
• 電話アンケート
• SMSポーリング

第7章 世論調査ソフトウェア市場：展開別

• クラウド上
• オンプレミス

第8章 南北アメリカの世論調査ソフトウェア市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第9章 アジア太平洋地域の世論調査ソフトウェア市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第10章 欧州・中東・アフリカの世論調査ソフトウェア市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第11章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• AidaForm.com
• Capterra Inc. by Gartner, Inc.
• Clarity Wave
• Creative Research Systems
• Crowdsignal
• Jotform Inc.
• Outgrow
• Paperform Pty. Ltd.
• Poll Everywhere, Inc.
• QuestionPro Inc.
• Simply Voting Inc.
• SmartSurvey
• Stratics Networks
• SurveyLegend
• Votenet Solutions, Inc.

LIST OF FIGURES

• FIGURE 1. POLLING SOFTWARE MARKET RESEARCH PROCESS
• FIGURE 2. POLLING SOFTWARE MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL POLLING SOFTWARE MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL POLLING SOFTWARE MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL POLLING SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL POLLING SOFTWARE MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL POLLING SOFTWARE MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL POLLING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL POLLING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. AMERICAS POLLING SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 11. AMERICAS POLLING SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. UNITED STATES POLLING SOFTWARE MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 13. UNITED STATES POLLING SOFTWARE MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. ASIA-PACIFIC POLLING SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. ASIA-PACIFIC POLLING SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. EUROPE, MIDDLE EAST & AFRICA POLLING SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. EUROPE, MIDDLE EAST & AFRICA POLLING SOFTWARE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. POLLING SOFTWARE MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 19. POLLING SOFTWARE MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. POLLING SOFTWARE MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL POLLING SOFTWARE MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL POLLING SOFTWARE MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL POLLING SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. POLLING SOFTWARE MARKET DYNAMICS
• TABLE 7. GLOBAL POLLING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL POLLING SOFTWARE MARKET SIZE, BY ONLINE POLLING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL POLLING SOFTWARE MARKET SIZE, BY PHONE POLLING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL POLLING SOFTWARE MARKET SIZE, BY SMS POLLING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL POLLING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL POLLING SOFTWARE MARKET SIZE, BY ON-CLOUD, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL POLLING SOFTWARE MARKET SIZE, BY ON-PREMISE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. AMERICAS POLLING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 15. AMERICAS POLLING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 16. AMERICAS POLLING SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 17. ARGENTINA POLLING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 18. ARGENTINA POLLING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 19. BRAZIL POLLING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 20. BRAZIL POLLING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 21. CANADA POLLING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 22. CANADA POLLING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 23. MEXICO POLLING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 24. MEXICO POLLING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 25. UNITED STATES POLLING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 26. UNITED STATES POLLING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 27. UNITED STATES POLLING SOFTWARE MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 28. ASIA-PACIFIC POLLING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 29. ASIA-PACIFIC POLLING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 30. ASIA-PACIFIC POLLING SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 31. AUSTRALIA POLLING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 32. AUSTRALIA POLLING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 33. CHINA POLLING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 34. CHINA POLLING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 35. INDIA POLLING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 36. INDIA POLLING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 37. INDONESIA POLLING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 38. INDONESIA POLLING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 39. JAPAN POLLING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 40. JAPAN POLLING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 41. MALAYSIA POLLING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 42. MALAYSIA POLLING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 43. PHILIPPINES POLLING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 44. PHILIPPINES POLLING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 45. SINGAPORE POLLING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 46. SINGAPORE POLLING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 47. SOUTH KOREA POLLING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 48. SOUTH KOREA POLLING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 49. TAIWAN POLLING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 50. TAIWAN POLLING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 51. THAILAND POLLING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 52. THAILAND POLLING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 53. VIETNAM POLLING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 54. VIETNAM POLLING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 55. EUROPE, MIDDLE EAST & AFRICA POLLING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 56. EUROPE, MIDDLE EAST & AFRICA POLLING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 57. EUROPE, MIDDLE EAST & AFRICA POLLING SOFTWARE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 58. DENMARK POLLING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 59. DENMARK POLLING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 60. EGYPT POLLING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 61. EGYPT POLLING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 62. FINLAND POLLING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 63. FINLAND POLLING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 64. FRANCE POLLING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 65. FRANCE POLLING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 66. GERMANY POLLING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 67. GERMANY POLLING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 68. ISRAEL POLLING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 69. ISRAEL POLLING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 70. ITALY POLLING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 71. ITALY POLLING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 72. NETHERLANDS POLLING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 73. NETHERLANDS POLLING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 74. NIGERIA POLLING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 75. NIGERIA POLLING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 76. NORWAY POLLING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 77. NORWAY POLLING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 78. POLAND POLLING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 79. POLAND POLLING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 80. QATAR POLLING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 81. QATAR POLLING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 82. RUSSIA POLLING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 83. RUSSIA POLLING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 84. SAUDI ARABIA POLLING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 85. SAUDI ARABIA POLLING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 86. SOUTH AFRICA POLLING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 87. SOUTH AFRICA POLLING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 88. SPAIN POLLING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 89. SPAIN POLLING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 90. SWEDEN POLLING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 91. SWEDEN POLLING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 92. SWITZERLAND POLLING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 93. SWITZERLAND POLLING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 94. TURKEY POLLING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 95. TURKEY POLLING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 96. UNITED ARAB EMIRATES POLLING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 97. UNITED ARAB EMIRATES POLLING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 98. UNITED KINGDOM POLLING SOFTWARE MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 99. UNITED KINGDOM POLLING SOFTWARE MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 100. POLLING SOFTWARE MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 101. POLLING SOFTWARE MARKET, FPNV POSITIONING MATRIX, 2023

The Polling Software Market was valued at USD 4.13 billion in 2023, expected to reach USD 4.74 billion in 2024, and is projected to grow at a CAGR of 14.88%, to USD 10.92 billion by 2030.

The polling software market is defined by its ability to facilitate the creation, distribution, and analysis of surveys and polls in various sectors, including political, academic, and consumer research. The necessity for polling software is driven by the growing demand for real-time data and insights to influence decision-making processes. This software applies to market research, customer feedback, employee engagement, and educational assessments, highlighting its vast end-use scope. Influencing growth factors include increasing smartphone penetration, robust internet accessibility, and the burgeoning need for data-driven strategy development, all of which have enabled the proliferation of online polling tools. The integration of advanced analytics and AI within polling software presents significant potential opportunities, allowing businesses to gain deeper insights from their data. There is also a growing demand for mobile-friendly and customizable polling solutions, as user experience becomes a crucial differentiator. However, the market faces limitations, such as concerns over data privacy, varied compliance regulations across regions, and the saturation of unidifferentiated products that challenge market entry for new players. Furthermore, traditional survey fatigue among respondents can impact response rates and data accuracy. The best areas for innovation include developing intuitive user interfaces, enhancing data visualization capabilities, and integrating predictive analytics to leverage big data effectively. Expanding integrations with other software systems can also enhance utility and user engagement. The market is highly competitive and dynamic, constantly evolving as organizations prioritize adaptability to rapidly changing technology landscapes. Successful players should focus on understanding user needs, investing in cutting-edge technologies, and maintaining rigorous security protocols to capture a substantial market share and ensure long-term growth in the polling software industry.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Polling Software Market

The Polling Software Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing demand from the education industry globally
  • Rising expansion of software-based polling systems in different geographic locations
  • Growing penetration of smartphones globally
• Market Restraints
  • Concerns related to integration with devices and limited lifecycle of devices
• Market Opportunities
  • Emerging integration of new technologies such as artificial intelligence in polling software
  • Increasing strategic alliances and investments
• Market Challenges
  • Availability of open-source audience response software on internet

Porter's Five Forces: A Strategic Tool for Navigating the Polling Software Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Polling Software Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Polling Software Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Polling Software Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Polling Software Market

A detailed market share analysis in the Polling Software Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Polling Software Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Polling Software Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Polling Software Market

A strategic analysis of the Polling Software Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Polling Software Market, highlighting leading vendors and their innovative profiles. These include AidaForm.com, Capterra Inc. by Gartner, Inc., Clarity Wave, Creative Research Systems, Crowdsignal, Jotform Inc., Outgrow, Paperform Pty. Ltd., Poll Everywhere, Inc., QuestionPro Inc., Simply Voting Inc., SmartSurvey, Stratics Networks, SurveyLegend, and Votenet Solutions, Inc..

Market Segmentation & Coverage

This research report categorizes the Polling Software Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Online Polling, Phone Polling, and SMS Polling.
• Based on Deployment, market is studied across On-Cloud and On-Premise.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing demand from the education industry globally
    • 5.1.1.2. Rising expansion of software-based polling systems in different geographic locations
    • 5.1.1.3. Growing penetration of smartphones globally
  • 5.1.2. Restraints
    • 5.1.2.1. Concerns related to integration with devices and limited lifecycle of devices
  • 5.1.3. Opportunities
    • 5.1.3.1. Emerging integration of new technologies such as artificial intelligence in polling software
    • 5.1.3.2. Increasing strategic alliances and investments
  • 5.1.4. Challenges
    • 5.1.4.1. Availability of open-source audience response software on internet
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Polling Software Market, by Type

• 6.1. Introduction
• 6.2. Online Polling
• 6.3. Phone Polling
• 6.4. SMS Polling

7. Polling Software Market, by Deployment

• 7.1. Introduction
• 7.2. On-Cloud
• 7.3. On-Premise

8. Americas Polling Software Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Polling Software Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Polling Software Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. AidaForm.com
• 2. Capterra Inc. by Gartner, Inc.
• 3. Clarity Wave
• 4. Creative Research Systems
• 5. Crowdsignal
• 6. Jotform Inc.
• 7. Outgrow
• 8. Paperform Pty. Ltd.
• 9. Poll Everywhere, Inc.
• 10. QuestionPro Inc.
• 11. Simply Voting Inc.
• 12. SmartSurvey
• 13. Stratics Networks
• 14. SurveyLegend
• 15. Votenet Solutions, Inc.