マカロン市場：タイプ別、製法別、販売チャネル別-2025-2030年世界予測

マカロン市場の2023年の市場規模は21億3,000万米ドルで、2024年には22億5,000万米ドルに達すると予測され、CAGR 6.16％で成長し、2030年には32億4,000万米ドルに達すると予測されています。

幅広い菓子類の活気あるセクターであるマカロン市場は、これらの繊細な菓子の複雑さと人気によって定義されます。マカロンの需要は、職人技が光る焼き菓子、高級感のある商品、多様な風味への消費者の関心の高まりによって大きく伸びています。高級スナックとして位置づけられるマカロンは、食感と風味のユニークなブレンドを内包しており、グルメ・ペストリーの定番となっています。マカロンの必要性は、祝い事、贈答品、贅沢な消費における魅力に由来し、その用途はカフェ、パティスリー、高級小売店など多岐にわたる。最終用途には、一般消費者、専門カフェ、高級デザートのケータリング業者などが含まれます。市場セグメンテーションの成長は、可処分所得の増加、グルメ体験への文化的シフト、オンラインベーカリー・セグメントの急成長といった要因に大きく影響されます。最近の潜在的なビジネスチャンスは、革新的なフレーバーの開拓、持続可能なオーガニック原材料の開発、ブランドの存在感を高めるためのデジタル・マーケティング戦略の活用にあります。グルテンフリーや植物由来のマカロンなど、健康志向のマカロンに重点を置くことで、製品ラインアップが多様化する可能性もあります。しかし、生産コストが高い、賞味期限が短い、景気変動の影響を受けやすいといった制約が課題となっています。さらに、市場は代替高級デザートとの大きな競争に直面しており、戦略的差別化が必要です。パッケージングの革新、鮮度保持、先進ペストリー技術の統合を促進することで、市場の主導権を握ることができます。ビーガン（完全菜食主義者）向けやアレルギー対応といったニッチ市場に注力することは、市場拡大の有望な道となります。市場競争は依然激しいが、絶え間ない料理の試行錯誤と消費者の嗜好の進化に後押しされ、開拓の余地は大きいです。企業は、このダイナミックな動向の中で成功するために、機敏性、消費者トレンドとの整合性、持続可能性を優先すべきです。

市場力学：急速に進化するマカロン市場の主要市場インサイトを公開

マカロン市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的意思決定、新たなビジネスチャンスの獲得を行うことができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 経済全体におけるベーカリー製品に対する消費者需要の増加
  • オンライン・オフラインチャネルで数多くの種類のマカロンが容易に入手可能
• 市場抑制要因
  • マカロンに使用される原材料の高コスト
• 市場機会
  • ベンダーによるユニークなマカロンの種類やブレンドのイントロダクション
  • 経済圏全体での小規模事業者の店舗拡大や新規フランチャイズ展開
• 市場の課題
  • マカロンの品質と衛生維持に伴う複雑さ

ポーターの5つの力：マカロン市場をナビゲートする戦略ツール

ポーターのファイブフォース（5つの力）は、市場情勢の競合情勢を把握するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：マカロン市場における外部からの影響の把握

外部マクロ環境要因は、マカロン市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析マカロン市場における競合情勢の把握

マカロン市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスマカロン市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、マカロン市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨マカロン市場における成功への道筋を描く

マカロン市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 経済全体でベーカリー製品に対する消費者の需要が増加
    • オンラインとオフラインのチャネルでさまざまな種類のマカロンを簡単に入手できます
  • 抑制要因
    • マカロンに使用される材料の高コスト
  • 機会
    • 販売業者によるマカロンのユニークな種類やブレンドのイントロダクション
    • 経済全体にわたる中小企業の店舗と新しいフランチャイズの拡大
  • 課題
    • マカロンの品質と衛生を維持することに伴う複雑さ
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 マカロン市場：タイプ別

• チョコレート
• レモン
• ピスタチオ
• いちご
• バニラ

第7章 マカロン市場調理方法別

• フランス語
• イタリア語

第8章 マカロン市場：販売チャネル別

• オフライン
  • ハイパーマーケット/スーパーマーケット
  • 専門店・ベーカリー
• オンライン

第9章 南北アメリカのマカロン市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋地域のマカロン市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカのマカロン市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
  • LeマカロンFrench Pastriesが10か所の新店舗をオープンし、全国展開を継続
  • レストン在住者がハーンドンで新しいフランス語のマカロンビジネスを立ち上げる
  • ママ・ミアがインドで初のジェラートマカロンを発売
• 戦略分析と提言

企業一覧

• Bisous Bisous Patisserie
• ByWoops, LLC
• Chiboo LLC
• Dalloyau SAS
• Dana's Bakery, LLC
• Fauchon SAS
• House Of Macarons, LLC（Olivia Macaron）
• Jean-Paul Hevin
• Jouer Hong Kong
• JOY Macarons
• La Maison du Chocolat
• Le 15 Patisserie Private Limited
• Le Macaron Franchise
• MacarOn LLC
• Macaron Parlour
• Mad Mac LLC
• Mama Mia
• Nikkolette's LLC
• Paul DMV
• Paul Lafayet
• Pierre Herme Paris
• Pierre Marcolini Group SA
• Patisserie E. Laduree SAS
• RICHART
• SinfulCakes
• Smoor by Bliss Chocolates India Private Limited
• The Macaron Company
• Thomas Keller Restaurant Group
• Tipiak SA
• TWG Tea Company Pte Ltd.

LIST OF FIGURES

• FIGURE 1. MACARON MARKET RESEARCH PROCESS
• FIGURE 2. MACARON MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL MACARON MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL MACARON MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL MACARON MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL MACARON MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL MACARON MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL MACARON MARKET SIZE, BY METHOD OF PREPARATION, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL MACARON MARKET SIZE, BY METHOD OF PREPARATION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL MACARON MARKET SIZE, BY SALES CHANNEL, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL MACARON MARKET SIZE, BY SALES CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS MACARON MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS MACARON MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES MACARON MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES MACARON MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC MACARON MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC MACARON MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA MACARON MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA MACARON MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. MACARON MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. MACARON MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. MACARON MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL MACARON MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL MACARON MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL MACARON MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. MACARON MARKET DYNAMICS
• TABLE 7. GLOBAL MACARON MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL MACARON MARKET SIZE, BY CHOCOLATE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL MACARON MARKET SIZE, BY LEMON, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL MACARON MARKET SIZE, BY PISTACHIO, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL MACARON MARKET SIZE, BY STRAWBERRY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL MACARON MARKET SIZE, BY VANILLA, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL MACARON MARKET SIZE, BY METHOD OF PREPARATION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL MACARON MARKET SIZE, BY FRENCH, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL MACARON MARKET SIZE, BY ITALIAN, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL MACARON MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL MACARON MARKET SIZE, BY OFFLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL MACARON MARKET SIZE, BY HYPERMARKETS/SUPERMARKETS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL MACARON MARKET SIZE, BY SPECIALTY STORES & BAKERIES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL MACARON MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL MACARON MARKET SIZE, BY ONLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. AMERICAS MACARON MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 23. AMERICAS MACARON MARKET SIZE, BY METHOD OF PREPARATION, 2018-2030 (USD MILLION)
• TABLE 24. AMERICAS MACARON MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 25. AMERICAS MACARON MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 26. AMERICAS MACARON MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 27. ARGENTINA MACARON MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 28. ARGENTINA MACARON MARKET SIZE, BY METHOD OF PREPARATION, 2018-2030 (USD MILLION)
• TABLE 29. ARGENTINA MACARON MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 30. ARGENTINA MACARON MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 31. BRAZIL MACARON MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 32. BRAZIL MACARON MARKET SIZE, BY METHOD OF PREPARATION, 2018-2030 (USD MILLION)
• TABLE 33. BRAZIL MACARON MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 34. BRAZIL MACARON MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 35. CANADA MACARON MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 36. CANADA MACARON MARKET SIZE, BY METHOD OF PREPARATION, 2018-2030 (USD MILLION)
• TABLE 37. CANADA MACARON MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 38. CANADA MACARON MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 39. MEXICO MACARON MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 40. MEXICO MACARON MARKET SIZE, BY METHOD OF PREPARATION, 2018-2030 (USD MILLION)
• TABLE 41. MEXICO MACARON MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 42. MEXICO MACARON MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 43. UNITED STATES MACARON MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 44. UNITED STATES MACARON MARKET SIZE, BY METHOD OF PREPARATION, 2018-2030 (USD MILLION)
• TABLE 45. UNITED STATES MACARON MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 46. UNITED STATES MACARON MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 47. UNITED STATES MACARON MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 48. ASIA-PACIFIC MACARON MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 49. ASIA-PACIFIC MACARON MARKET SIZE, BY METHOD OF PREPARATION, 2018-2030 (USD MILLION)
• TABLE 50. ASIA-PACIFIC MACARON MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 51. ASIA-PACIFIC MACARON MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 52. ASIA-PACIFIC MACARON MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 53. AUSTRALIA MACARON MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 54. AUSTRALIA MACARON MARKET SIZE, BY METHOD OF PREPARATION, 2018-2030 (USD MILLION)
• TABLE 55. AUSTRALIA MACARON MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 56. AUSTRALIA MACARON MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 57. CHINA MACARON MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 58. CHINA MACARON MARKET SIZE, BY METHOD OF PREPARATION, 2018-2030 (USD MILLION)
• TABLE 59. CHINA MACARON MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 60. CHINA MACARON MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 61. INDIA MACARON MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 62. INDIA MACARON MARKET SIZE, BY METHOD OF PREPARATION, 2018-2030 (USD MILLION)
• TABLE 63. INDIA MACARON MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 64. INDIA MACARON MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 65. INDONESIA MACARON MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 66. INDONESIA MACARON MARKET SIZE, BY METHOD OF PREPARATION, 2018-2030 (USD MILLION)
• TABLE 67. INDONESIA MACARON MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 68. INDONESIA MACARON MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 69. JAPAN MACARON MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 70. JAPAN MACARON MARKET SIZE, BY METHOD OF PREPARATION, 2018-2030 (USD MILLION)
• TABLE 71. JAPAN MACARON MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 72. JAPAN MACARON MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 73. MALAYSIA MACARON MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 74. MALAYSIA MACARON MARKET SIZE, BY METHOD OF PREPARATION, 2018-2030 (USD MILLION)
• TABLE 75. MALAYSIA MACARON MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 76. MALAYSIA MACARON MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 77. PHILIPPINES MACARON MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 78. PHILIPPINES MACARON MARKET SIZE, BY METHOD OF PREPARATION, 2018-2030 (USD MILLION)
• TABLE 79. PHILIPPINES MACARON MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 80. PHILIPPINES MACARON MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 81. SINGAPORE MACARON MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 82. SINGAPORE MACARON MARKET SIZE, BY METHOD OF PREPARATION, 2018-2030 (USD MILLION)
• TABLE 83. SINGAPORE MACARON MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 84. SINGAPORE MACARON MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 85. SOUTH KOREA MACARON MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 86. SOUTH KOREA MACARON MARKET SIZE, BY METHOD OF PREPARATION, 2018-2030 (USD MILLION)
• TABLE 87. SOUTH KOREA MACARON MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 88. SOUTH KOREA MACARON MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 89. TAIWAN MACARON MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 90. TAIWAN MACARON MARKET SIZE, BY METHOD OF PREPARATION, 2018-2030 (USD MILLION)
• TABLE 91. TAIWAN MACARON MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 92. TAIWAN MACARON MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 93. THAILAND MACARON MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 94. THAILAND MACARON MARKET SIZE, BY METHOD OF PREPARATION, 2018-2030 (USD MILLION)
• TABLE 95. THAILAND MACARON MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 96. THAILAND MACARON MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 97. VIETNAM MACARON MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 98. VIETNAM MACARON MARKET SIZE, BY METHOD OF PREPARATION, 2018-2030 (USD MILLION)
• TABLE 99. VIETNAM MACARON MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 100. VIETNAM MACARON MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 101. EUROPE, MIDDLE EAST & AFRICA MACARON MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 102. EUROPE, MIDDLE EAST & AFRICA MACARON MARKET SIZE, BY METHOD OF PREPARATION, 2018-2030 (USD MILLION)
• TABLE 103. EUROPE, MIDDLE EAST & AFRICA MACARON MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 104. EUROPE, MIDDLE EAST & AFRICA MACARON MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 105. EUROPE, MIDDLE EAST & AFRICA MACARON MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 106. DENMARK MACARON MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 107. DENMARK MACARON MARKET SIZE, BY METHOD OF PREPARATION, 2018-2030 (USD MILLION)
• TABLE 108. DENMARK MACARON MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 109. DENMARK MACARON MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 110. EGYPT MACARON MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 111. EGYPT MACARON MARKET SIZE, BY METHOD OF PREPARATION, 2018-2030 (USD MILLION)
• TABLE 112. EGYPT MACARON MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 113. EGYPT MACARON MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 114. FINLAND MACARON MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 115. FINLAND MACARON MARKET SIZE, BY METHOD OF PREPARATION, 2018-2030 (USD MILLION)
• TABLE 116. FINLAND MACARON MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 117. FINLAND MACARON MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 118. FRANCE MACARON MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 119. FRANCE MACARON MARKET SIZE, BY METHOD OF PREPARATION, 2018-2030 (USD MILLION)
• TABLE 120. FRANCE MACARON MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 121. FRANCE MACARON MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 122. GERMANY MACARON MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 123. GERMANY MACARON MARKET SIZE, BY METHOD OF PREPARATION, 2018-2030 (USD MILLION)
• TABLE 124. GERMANY MACARON MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 125. GERMANY MACARON MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 126. ISRAEL MACARON MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 127. ISRAEL MACARON MARKET SIZE, BY METHOD OF PREPARATION, 2018-2030 (USD MILLION)
• TABLE 128. ISRAEL MACARON MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 129. ISRAEL MACARON MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 130. ITALY MACARON MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 131. ITALY MACARON MARKET SIZE, BY METHOD OF PREPARATION, 2018-2030 (USD MILLION)
• TABLE 132. ITALY MACARON MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 133. ITALY MACARON MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 134. NETHERLANDS MACARON MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 135. NETHERLANDS MACARON MARKET SIZE, BY METHOD OF PREPARATION, 2018-2030 (USD MILLION)
• TABLE 136. NETHERLANDS MACARON MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 137. NETHERLANDS MACARON MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 138. NIGERIA MACARON MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 139. NIGERIA MACARON MARKET SIZE, BY METHOD OF PREPARATION, 2018-2030 (USD MILLION)
• TABLE 140. NIGERIA MACARON MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 141. NIGERIA MACARON MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 142. NORWAY MACARON MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 143. NORWAY MACARON MARKET SIZE, BY METHOD OF PREPARATION, 2018-2030 (USD MILLION)
• TABLE 144. NORWAY MACARON MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 145. NORWAY MACARON MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 146. POLAND MACARON MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 147. POLAND MACARON MARKET SIZE, BY METHOD OF PREPARATION, 2018-2030 (USD MILLION)
• TABLE 148. POLAND MACARON MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 149. POLAND MACARON MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 150. QATAR MACARON MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 151. QATAR MACARON MARKET SIZE, BY METHOD OF PREPARATION, 2018-2030 (USD MILLION)
• TABLE 152. QATAR MACARON MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 153. QATAR MACARON MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 154. RUSSIA MACARON MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 155. RUSSIA MACARON MARKET SIZE, BY METHOD OF PREPARATION, 2018-2030 (USD MILLION)
• TABLE 156. RUSSIA MACARON MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 157. RUSSIA MACARON MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 158. SAUDI ARABIA MACARON MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 159. SAUDI ARABIA MACARON MARKET SIZE, BY METHOD OF PREPARATION, 2018-2030 (USD MILLION)
• TABLE 160. SAUDI ARABIA MACARON MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 161. SAUDI ARABIA MACARON MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 162. SOUTH AFRICA MACARON MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 163. SOUTH AFRICA MACARON MARKET SIZE, BY METHOD OF PREPARATION, 2018-2030 (USD MILLION)
• TABLE 164. SOUTH AFRICA MACARON MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 165. SOUTH AFRICA MACARON MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 166. SPAIN MACARON MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 167. SPAIN MACARON MARKET SIZE, BY METHOD OF PREPARATION, 2018-2030 (USD MILLION)
• TABLE 168. SPAIN MACARON MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 169. SPAIN MACARON MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 170. SWEDEN MACARON MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 171. SWEDEN MACARON MARKET SIZE, BY METHOD OF PREPARATION, 2018-2030 (USD MILLION)
• TABLE 172. SWEDEN MACARON MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 173. SWEDEN MACARON MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 174. SWITZERLAND MACARON MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 175. SWITZERLAND MACARON MARKET SIZE, BY METHOD OF PREPARATION, 2018-2030 (USD MILLION)
• TABLE 176. SWITZERLAND MACARON MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 177. SWITZERLAND MACARON MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 178. TURKEY MACARON MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 179. TURKEY MACARON MARKET SIZE, BY METHOD OF PREPARATION, 2018-2030 (USD MILLION)
• TABLE 180. TURKEY MACARON MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 181. TURKEY MACARON MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 182. UNITED ARAB EMIRATES MACARON MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 183. UNITED ARAB EMIRATES MACARON MARKET SIZE, BY METHOD OF PREPARATION, 2018-2030 (USD MILLION)
• TABLE 184. UNITED ARAB EMIRATES MACARON MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 185. UNITED ARAB EMIRATES MACARON MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 186. UNITED KINGDOM MACARON MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 187. UNITED KINGDOM MACARON MARKET SIZE, BY METHOD OF PREPARATION, 2018-2030 (USD MILLION)
• TABLE 188. UNITED KINGDOM MACARON MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 189. UNITED KINGDOM MACARON MARKET SIZE, BY OFFLINE, 2018-2030 (USD MILLION)
• TABLE 190. MACARON MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 191. MACARON MARKET, FPNV POSITIONING MATRIX, 2023

The Macaron Market was valued at USD 2.13 billion in 2023, expected to reach USD 2.25 billion in 2024, and is projected to grow at a CAGR of 6.16%, to USD 3.24 billion by 2030.

The macaron market, a vibrant sector of the broader confectionery industry, is defined by the intricacy and popularity of these delicate sweets. The demand for macarons has seen significant growth due to increasing consumer interest in artisanal baked goods, premium offerings, and diverse flavor profiles. Positioned as a luxury snack, macarons encapsulate a unique blend of texture and flavor, making them a staple in gourmet pastry offerings. The necessity for macarons stems from their appeal in celebrations, gifting, and indulgent consumption, while their application spans cafes, patisseries, and high-end retail environments. End-use includes household consumers, specialty cafes, and premium dessert caterers. Market growth is largely influenced by factors such as rising disposable incomes, cultural shifts towards gourmet experiences, and the booming online bakery segment, which facilitates wider accessibility and market reach. The latest potential opportunities lie in the development of innovative flavors, sustainable and organic ingredients, and leveraging digital marketing strategies to enhance brand presence. Emphasis on health-conscious versions, like gluten-free or plant-based macarons, could diversify product offerings. Yet, limitations such as the high cost of production, short shelf life, and susceptibility to economic fluctuations pose challenges. Moreover, the market faces significant competition from substituted luxury desserts, requiring strategic differentiation. Encouraging innovation in packaging, preserving freshness, and integrating advanced pastry technologies can propel market leadership. Focusing on niche markets, like vegan or allergy-friendly options, presents a promising avenue for expansion. The nature of the macaron market remains highly competitive but rich for exploration, driven by continuous culinary experimentation and evolving consumer preferences. Businesses should prioritize agility, consumer trend alignment, and sustainability to thrive in this dynamic landscape.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Macaron Market

The Macaron Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing consumer demand for bakery products across economies
  • Easy availability of numerous types of macarons on online and offline channels
• Market Restraints
  • High cost of ingredients used in macarons
• Market Opportunities
  • Introduction of unique types and blends of macarons by vendors
  • Expansion of small businesses outlets and new franchises across economies
• Market Challenges
  • Complexities associated with maintaining quality and hygiene of macarons

Porter's Five Forces: A Strategic Tool for Navigating the Macaron Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Macaron Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Macaron Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Macaron Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Macaron Market

A detailed market share analysis in the Macaron Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Macaron Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Macaron Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Macaron Market

A strategic analysis of the Macaron Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Macaron Market, highlighting leading vendors and their innovative profiles. These include Bisous Bisous Patisserie, ByWoops, LLC, Chiboo LLC, Dalloyau SAS, Dana's Bakery, LLC, Fauchon SAS, House Of Macarons, LLC (Olivia Macaron), Jean-Paul Hevin, Jouer Hong Kong, JOY Macarons, La Maison du Chocolat, Le 15 Patisserie Private Limited, Le Macaron Franchise, MacarOn LLC, Macaron Parlour, Mad Mac LLC, Mama Mia, Nikkolette's LLC, Paul DMV, Paul Lafayet, Pierre Herme Paris, Pierre Marcolini Group SA, Patisserie E. Laduree SAS, RICHART, SinfulCakes, Smoor by Bliss Chocolates India Private Limited, The Macaron Company, Thomas Keller Restaurant Group, Tipiak SA, and TWG Tea Company Pte Ltd..

Market Segmentation & Coverage

This research report categorizes the Macaron Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Chocolate, Lemon, Pistachio, Strawberry, and Vanilla.
• Based on Method of Preparation, market is studied across French and Italian.
• Based on Sales Channel, market is studied across Offline and Online. The Offline is further studied across Hypermarkets/Supermarkets and Specialty Stores & Bakeries.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing consumer demand for bakery products across economies
    • 5.1.1.2. Easy availability of numerous types of macarons on online and offline channels
  • 5.1.2. Restraints
    • 5.1.2.1. High cost of ingredients used in macarons
  • 5.1.3. Opportunities
    • 5.1.3.1. Introduction of unique types and blends of macarons by vendors
    • 5.1.3.2. Expansion of small businesses outlets and new franchises across economies
  • 5.1.4. Challenges
    • 5.1.4.1. Complexities associated with maintaining quality and hygiene of macarons
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Macaron Market, by Type

• 6.1. Introduction
• 6.2. Chocolate
• 6.3. Lemon
• 6.4. Pistachio
• 6.5. Strawberry
• 6.6. Vanilla

7. Macaron Market, by Method of Preparation

• 7.1. Introduction
• 7.2. French
• 7.3. Italian

8. Macaron Market, by Sales Channel

• 8.1. Introduction
• 8.2. Offline
  • 8.2.1. Hypermarkets/Supermarkets
  • 8.2.2. Specialty Stores & Bakeries
• 8.3. Online

9. Americas Macaron Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Macaron Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Macaron Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
  • 12.3.1. Le Macaron French Pastries Continues Nationwide Expansion with Ten New Locations
  • 12.3.2. Reston resident launches new French macaron business in Herndon
  • 12.3.3. Mama Mia launches first-ever gelato macarons in India
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Bisous Bisous Patisserie
• 2. ByWoops, LLC
• 3. Chiboo LLC
• 4. Dalloyau SAS
• 5. Dana's Bakery, LLC
• 6. Fauchon SAS
• 7. House Of Macarons, LLC (Olivia Macaron)
• 8. Jean-Paul Hevin
• 9. Jouer Hong Kong
• 10. JOY Macarons
• 11. La Maison du Chocolat
• 12. Le 15 Patisserie Private Limited
• 13. Le Macaron Franchise
• 14. MacarOn LLC
• 15. Macaron Parlour
• 16. Mad Mac LLC
• 17. Mama Mia
• 18. Nikkolette's LLC
• 19. Paul DMV
• 20. Paul Lafayet
• 21. Pierre Herme Paris
• 22. Pierre Marcolini Group SA
• 23. Patisserie E. Laduree SAS
• 24. RICHART
• 25. SinfulCakes
• 26. Smoor by Bliss Chocolates India Private Limited
• 27. The Macaron Company
• 28. Thomas Keller Restaurant Group
• 29. Tipiak SA
• 30. TWG Tea Company Pte Ltd.