家庭用クリーナー市場：製品、流通、用途別-2025-2030年の世界予測

家庭用クリーナー市場の2023年の市場規模は470億9,000万米ドルで、2024年には495億8,000万米ドルに達すると予測され、CAGR 5.41％で成長し、2030年には681億2,000万米ドルに達すると予測されています。

家庭用クリーナー市場には、表面クリーナー、洗剤、さまざまな用途の特殊クリーナーなど、住宅環境の衛生と清潔を維持するために特別に設計された製品が含まれます。その必要性は、衛生的な住環境を求める消費者の嗜好の進化に起因しており、COVID-19パンデミックなどの健康危機によってさらに増幅され、効果的なクリーニング・ソリューションに対する意識と需要が高まった。主な用途には、台所、浴室、床、特殊な場所など、対象を絞ったクリーニングが必要な場所があり、最終用途は個人家庭から住宅サービスに従事する営利企業まで多岐にわたる。この市場に影響を与える主な成長要因には、健康とウェルネスに対する消費者の意識の高まり、共働き世帯の増加、環境規制や消費者の嗜好に沿った環境に優しく持続可能な製品の革新などがあります。また、特定の家庭環境に合わせたパーソナライズされたクリーニング・ソリューションや、ロボット・クリーナーのようなデジタル・自動クリーニング技術のイントロダクションの機会も拡大しています。しかし、市場の成長は、価格敏感性、ノーブランド製品との競合、従来のクリーニング製品の環境への影響といった課題に直面しており、市場拡大の妨げになる可能性があります。企業は、生分解性と天然処方に重点を置いた研究に投資することで、環境に配慮した製品を求める消費者の需要に応えながら環境フットプリントを削減し、潜在的なチャンスをつかむことができます。さらに、先進パッケージング、香りのイノベーション、多目的ユーティリティによって製品の差別化を図ることで、市場でのポジショニングを高めることができます。イノベーションに最適な分野としては、IoTと統合して使いやすくしたスマートホームクリーニングデバイスや、抗菌技術の開発が挙げられます。競合情勢は、急速な製品の進歩や消費者動向の進化に影響を受けており、持続的な成長と関連性を確保するためには、市場プレーヤーによる継続的な適応と戦略的イノベーションが必要です。

市場力学：急速に進化する家庭用クリーナー市場の主要市場インサイトを公開

家庭用クリーナー市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 清潔さと適切な衛生状態の維持に対する顧客の意識の高まり
  • 細菌、バクテリア、アレルゲンに対する関心の高まりと相まって、家庭衛生に対する注目度の高まり
  • スーパーマーケットやeコマース・プラットフォームでの家庭用クリーナーの入手可能性
• 市場抑制要因
  • 低価格の現地代替品の入手可能性
• 市場機会
  • ナチュラル・オーガニック・クリーナーの開発
  • オールインワン・クリーナー分野での製品開発の増加
• 市場の課題
  • クリーナーに含まれる有毒化合物による副作用

ポーターの5つの力：家庭用クリーナー市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：家庭用クリーナー市場における外部からの影響の把握

外部マクロ環境要因は、家庭用クリーナー市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析家庭用クリーナー市場における競合情勢の把握

家庭用クリーナー市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックス家庭用クリーナー市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、家庭用クリーナー市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によりベンダーを明確かつ的確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨家庭用クリーナー市場における成功への道筋を描く

家庭用クリーナー市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を検討することで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 清潔さと適切な衛生を保つことに対する顧客の意識の高まり
    • 家庭衛生への関心が高まるとともに、細菌、病原菌、アレルゲンに対する懸念も高まっています。
    • スーパーマーケットや電子商取引プラットフォームでの家庭用クリーナーの入手可能性
  • 抑制要因
    • 安価な現地代替品の入手可能性
  • 機会
    • 天然・オーガニック洗剤の開発
    • オールインワンクリーナー分野での製品開発の強化
  • 課題
    • 洗剤に含まれる有毒化合物による副作用
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 家庭用クリーナー市場：製品別

• 漂白剤
• 特殊クリーナー
• 表面クリーナー

第7章 家庭用クリーナー市場配布元

• コンビニエンスストア
• ハイパーマーケット
• オンラインストア
• スーパーマーケット

第8章 家庭用クリーナー市場：用途別

• バスルームクリーナー
• ファブリックケア
• 床クリーナー
• キッチンクリーナー

第9章 南北アメリカの家庭用クリーナー市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋地域の家庭用クリーナー市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカの家庭用クリーナー市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Church & Dwight Co. Inc.
• Colgate-Palmolive Company
• Dabur India Limited
• Godrej Consumer Products Limited
• Goodmaid Chemicals Corporation Sdn. Bhd.
• Kao Corporation
• KIK Custom Products Inc
• McBride plc
• Reckitt Benckiser Group PLC
• S.C. Johnson & Son, Inc.
• Satol Chemicals
• Seventh Generation Inc.
• The Clorox Company
• The Procter & Gamble Company
• Unilever Plc

LIST OF FIGURES

• FIGURE 1. HOUSEHOLD CLEANERS MARKET RESEARCH PROCESS
• FIGURE 2. HOUSEHOLD CLEANERS MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL HOUSEHOLD CLEANERS MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL HOUSEHOLD CLEANERS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL HOUSEHOLD CLEANERS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL HOUSEHOLD CLEANERS MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL HOUSEHOLD CLEANERS MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL HOUSEHOLD CLEANERS MARKET SIZE, BY DISTRIBUTION, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL HOUSEHOLD CLEANERS MARKET SIZE, BY DISTRIBUTION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL HOUSEHOLD CLEANERS MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL HOUSEHOLD CLEANERS MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS HOUSEHOLD CLEANERS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS HOUSEHOLD CLEANERS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES HOUSEHOLD CLEANERS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES HOUSEHOLD CLEANERS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC HOUSEHOLD CLEANERS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC HOUSEHOLD CLEANERS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA HOUSEHOLD CLEANERS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA HOUSEHOLD CLEANERS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. HOUSEHOLD CLEANERS MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. HOUSEHOLD CLEANERS MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. HOUSEHOLD CLEANERS MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL HOUSEHOLD CLEANERS MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL HOUSEHOLD CLEANERS MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL HOUSEHOLD CLEANERS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. HOUSEHOLD CLEANERS MARKET DYNAMICS
• TABLE 7. GLOBAL HOUSEHOLD CLEANERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL HOUSEHOLD CLEANERS MARKET SIZE, BY BLEACHES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL HOUSEHOLD CLEANERS MARKET SIZE, BY SPECIALTY CLEANERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL HOUSEHOLD CLEANERS MARKET SIZE, BY SURFACE CLEANERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL HOUSEHOLD CLEANERS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL HOUSEHOLD CLEANERS MARKET SIZE, BY CONVENIENCE STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL HOUSEHOLD CLEANERS MARKET SIZE, BY HYPERMARKETS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL HOUSEHOLD CLEANERS MARKET SIZE, BY ONLINE STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL HOUSEHOLD CLEANERS MARKET SIZE, BY SUPERMARKETS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL HOUSEHOLD CLEANERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL HOUSEHOLD CLEANERS MARKET SIZE, BY BATHROOM CLEANERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL HOUSEHOLD CLEANERS MARKET SIZE, BY FABRIC CARE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL HOUSEHOLD CLEANERS MARKET SIZE, BY FLOOR CLEANERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL HOUSEHOLD CLEANERS MARKET SIZE, BY KITCHEN CLEANERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. AMERICAS HOUSEHOLD CLEANERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 22. AMERICAS HOUSEHOLD CLEANERS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 23. AMERICAS HOUSEHOLD CLEANERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 24. AMERICAS HOUSEHOLD CLEANERS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 25. ARGENTINA HOUSEHOLD CLEANERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 26. ARGENTINA HOUSEHOLD CLEANERS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 27. ARGENTINA HOUSEHOLD CLEANERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 28. BRAZIL HOUSEHOLD CLEANERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 29. BRAZIL HOUSEHOLD CLEANERS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 30. BRAZIL HOUSEHOLD CLEANERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 31. CANADA HOUSEHOLD CLEANERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 32. CANADA HOUSEHOLD CLEANERS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 33. CANADA HOUSEHOLD CLEANERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 34. MEXICO HOUSEHOLD CLEANERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 35. MEXICO HOUSEHOLD CLEANERS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 36. MEXICO HOUSEHOLD CLEANERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 37. UNITED STATES HOUSEHOLD CLEANERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 38. UNITED STATES HOUSEHOLD CLEANERS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 39. UNITED STATES HOUSEHOLD CLEANERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 40. UNITED STATES HOUSEHOLD CLEANERS MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 41. ASIA-PACIFIC HOUSEHOLD CLEANERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 42. ASIA-PACIFIC HOUSEHOLD CLEANERS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 43. ASIA-PACIFIC HOUSEHOLD CLEANERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 44. ASIA-PACIFIC HOUSEHOLD CLEANERS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 45. AUSTRALIA HOUSEHOLD CLEANERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 46. AUSTRALIA HOUSEHOLD CLEANERS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 47. AUSTRALIA HOUSEHOLD CLEANERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 48. CHINA HOUSEHOLD CLEANERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 49. CHINA HOUSEHOLD CLEANERS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 50. CHINA HOUSEHOLD CLEANERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 51. INDIA HOUSEHOLD CLEANERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 52. INDIA HOUSEHOLD CLEANERS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 53. INDIA HOUSEHOLD CLEANERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 54. INDONESIA HOUSEHOLD CLEANERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 55. INDONESIA HOUSEHOLD CLEANERS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 56. INDONESIA HOUSEHOLD CLEANERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 57. JAPAN HOUSEHOLD CLEANERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 58. JAPAN HOUSEHOLD CLEANERS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 59. JAPAN HOUSEHOLD CLEANERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 60. MALAYSIA HOUSEHOLD CLEANERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 61. MALAYSIA HOUSEHOLD CLEANERS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 62. MALAYSIA HOUSEHOLD CLEANERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 63. PHILIPPINES HOUSEHOLD CLEANERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 64. PHILIPPINES HOUSEHOLD CLEANERS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 65. PHILIPPINES HOUSEHOLD CLEANERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 66. SINGAPORE HOUSEHOLD CLEANERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 67. SINGAPORE HOUSEHOLD CLEANERS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 68. SINGAPORE HOUSEHOLD CLEANERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 69. SOUTH KOREA HOUSEHOLD CLEANERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 70. SOUTH KOREA HOUSEHOLD CLEANERS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 71. SOUTH KOREA HOUSEHOLD CLEANERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 72. TAIWAN HOUSEHOLD CLEANERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 73. TAIWAN HOUSEHOLD CLEANERS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 74. TAIWAN HOUSEHOLD CLEANERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 75. THAILAND HOUSEHOLD CLEANERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 76. THAILAND HOUSEHOLD CLEANERS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 77. THAILAND HOUSEHOLD CLEANERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 78. VIETNAM HOUSEHOLD CLEANERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 79. VIETNAM HOUSEHOLD CLEANERS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 80. VIETNAM HOUSEHOLD CLEANERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 81. EUROPE, MIDDLE EAST & AFRICA HOUSEHOLD CLEANERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 82. EUROPE, MIDDLE EAST & AFRICA HOUSEHOLD CLEANERS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 83. EUROPE, MIDDLE EAST & AFRICA HOUSEHOLD CLEANERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 84. EUROPE, MIDDLE EAST & AFRICA HOUSEHOLD CLEANERS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 85. DENMARK HOUSEHOLD CLEANERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 86. DENMARK HOUSEHOLD CLEANERS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 87. DENMARK HOUSEHOLD CLEANERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 88. EGYPT HOUSEHOLD CLEANERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 89. EGYPT HOUSEHOLD CLEANERS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 90. EGYPT HOUSEHOLD CLEANERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 91. FINLAND HOUSEHOLD CLEANERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 92. FINLAND HOUSEHOLD CLEANERS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 93. FINLAND HOUSEHOLD CLEANERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 94. FRANCE HOUSEHOLD CLEANERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 95. FRANCE HOUSEHOLD CLEANERS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 96. FRANCE HOUSEHOLD CLEANERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 97. GERMANY HOUSEHOLD CLEANERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 98. GERMANY HOUSEHOLD CLEANERS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 99. GERMANY HOUSEHOLD CLEANERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 100. ISRAEL HOUSEHOLD CLEANERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 101. ISRAEL HOUSEHOLD CLEANERS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 102. ISRAEL HOUSEHOLD CLEANERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 103. ITALY HOUSEHOLD CLEANERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 104. ITALY HOUSEHOLD CLEANERS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 105. ITALY HOUSEHOLD CLEANERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 106. NETHERLANDS HOUSEHOLD CLEANERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 107. NETHERLANDS HOUSEHOLD CLEANERS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 108. NETHERLANDS HOUSEHOLD CLEANERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 109. NIGERIA HOUSEHOLD CLEANERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 110. NIGERIA HOUSEHOLD CLEANERS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 111. NIGERIA HOUSEHOLD CLEANERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 112. NORWAY HOUSEHOLD CLEANERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 113. NORWAY HOUSEHOLD CLEANERS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 114. NORWAY HOUSEHOLD CLEANERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 115. POLAND HOUSEHOLD CLEANERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 116. POLAND HOUSEHOLD CLEANERS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 117. POLAND HOUSEHOLD CLEANERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 118. QATAR HOUSEHOLD CLEANERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 119. QATAR HOUSEHOLD CLEANERS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 120. QATAR HOUSEHOLD CLEANERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 121. RUSSIA HOUSEHOLD CLEANERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 122. RUSSIA HOUSEHOLD CLEANERS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 123. RUSSIA HOUSEHOLD CLEANERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 124. SAUDI ARABIA HOUSEHOLD CLEANERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 125. SAUDI ARABIA HOUSEHOLD CLEANERS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 126. SAUDI ARABIA HOUSEHOLD CLEANERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 127. SOUTH AFRICA HOUSEHOLD CLEANERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 128. SOUTH AFRICA HOUSEHOLD CLEANERS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 129. SOUTH AFRICA HOUSEHOLD CLEANERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 130. SPAIN HOUSEHOLD CLEANERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 131. SPAIN HOUSEHOLD CLEANERS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 132. SPAIN HOUSEHOLD CLEANERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 133. SWEDEN HOUSEHOLD CLEANERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 134. SWEDEN HOUSEHOLD CLEANERS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 135. SWEDEN HOUSEHOLD CLEANERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 136. SWITZERLAND HOUSEHOLD CLEANERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 137. SWITZERLAND HOUSEHOLD CLEANERS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 138. SWITZERLAND HOUSEHOLD CLEANERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 139. TURKEY HOUSEHOLD CLEANERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 140. TURKEY HOUSEHOLD CLEANERS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 141. TURKEY HOUSEHOLD CLEANERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 142. UNITED ARAB EMIRATES HOUSEHOLD CLEANERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 143. UNITED ARAB EMIRATES HOUSEHOLD CLEANERS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 144. UNITED ARAB EMIRATES HOUSEHOLD CLEANERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 145. UNITED KINGDOM HOUSEHOLD CLEANERS MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 146. UNITED KINGDOM HOUSEHOLD CLEANERS MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 147. UNITED KINGDOM HOUSEHOLD CLEANERS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 148. HOUSEHOLD CLEANERS MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 149. HOUSEHOLD CLEANERS MARKET, FPNV POSITIONING MATRIX, 2023

The Household Cleaners Market was valued at USD 47.09 billion in 2023, expected to reach USD 49.58 billion in 2024, and is projected to grow at a CAGR of 5.41%, to USD 68.12 billion by 2030.

The household cleaners market encompasses products specifically designed to maintain hygiene and cleanliness in residential settings, including surface cleaners, detergents, and specialty cleaners for various applications. Necessity stems from the evolving consumer preference for sanitary living environments, further amplified by health crises, such as the COVID-19 pandemic, which heightened awareness and demand for effective cleaning solutions. Key applications include kitchens, bathrooms, floors, and specialized areas requiring targeted cleaning, with end-use spanning individual households and commercial enterprises engaged in residential services. Key growth factors influencing this market include increasing consumer awareness towards health and wellness, rise in dual-income households, and innovations in eco-friendly and sustainable products that align with environmental regulations and consumer preferences. There's also an expanding opportunity in personalized cleaning solutions tailored to specific home environments and the introduction of digital and automated cleaning technologies like robotic cleaners. However, market growth faces challenges such as price sensitivity, competition from unbranded products, and the environmental impact of conventional cleaning products, which may hinder market expansion. Companies can seize potential opportunities by investing in research focused on biodegradable and natural formulations, thereby reducing environmental footprints while meeting consumer demand for green products. Moreover, product differentiation through advanced packaging, scent innovation, and multi-purpose utility can enhance market positioning. The best areas for innovation include developing smart home cleaning devices that integrate with IoT for ease of use, as well as antimicrobial technologies. The household cleaners market is dynamic, with a competitive landscape influenced by rapid product advancements and evolving consumer trends, requiring continuous adaptation and strategic innovation from market players to ensure sustained growth and relevance.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Household Cleaners Market

The Household Cleaners Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising awareness among customers towards maintaining cleanliness and proper hygiene
  • Increasing focus on household sanitation coupled growing concern regarding bacteria, germs and allergens
  • Availability of household cleaners in supermarkets and on eCommerce platforms
• Market Restraints
  • Availability of low-priced local substitutes
• Market Opportunities
  • Development of natural and organic cleaners
  • Increasing product development in All-in-one cleaners segment
• Market Challenges
  • Side effects associated with toxic compounds in cleaners

Porter's Five Forces: A Strategic Tool for Navigating the Household Cleaners Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Household Cleaners Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Household Cleaners Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Household Cleaners Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Household Cleaners Market

A detailed market share analysis in the Household Cleaners Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Household Cleaners Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Household Cleaners Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Household Cleaners Market

A strategic analysis of the Household Cleaners Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Household Cleaners Market, highlighting leading vendors and their innovative profiles. These include Church & Dwight Co. Inc., Colgate-Palmolive Company, Dabur India Limited, Godrej Consumer Products Limited, Goodmaid Chemicals Corporation Sdn. Bhd., Kao Corporation, KIK Custom Products Inc, McBride plc, Reckitt Benckiser Group PLC, S.C. Johnson & Son, Inc., Satol Chemicals, Seventh Generation Inc., The Clorox Company, The Procter & Gamble Company, and Unilever Plc.

Market Segmentation & Coverage

This research report categorizes the Household Cleaners Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product, market is studied across Bleaches, Specialty Cleaners, and Surface Cleaners.
• Based on Distribution, market is studied across Convenience Stores, Hypermarkets, Online Stores, and Supermarkets.
• Based on Application, market is studied across Bathroom Cleaners, Fabric Care, Floor Cleaners, and Kitchen Cleaners.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising awareness among customers towards maintaining cleanliness and proper hygiene
    • 5.1.1.2. Increasing focus on household sanitation coupled growing concern regarding bacteria, germs and allergens
    • 5.1.1.3. Availability of household cleaners in supermarkets and on eCommerce platforms
  • 5.1.2. Restraints
    • 5.1.2.1. Availability of low-priced local substitutes
  • 5.1.3. Opportunities
    • 5.1.3.1. Development of natural and organic cleaners
    • 5.1.3.2. Increasing product development in All-in-one cleaners segment
  • 5.1.4. Challenges
    • 5.1.4.1. Side effects associated with toxic compounds in cleaners
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Household Cleaners Market, by Product

• 6.1. Introduction
• 6.2. Bleaches
• 6.3. Specialty Cleaners
• 6.4. Surface Cleaners

7. Household Cleaners Market, by Distribution

• 7.1. Introduction
• 7.2. Convenience Stores
• 7.3. Hypermarkets
• 7.4. Online Stores
• 7.5. Supermarkets

8. Household Cleaners Market, by Application

• 8.1. Introduction
• 8.2. Bathroom Cleaners
• 8.3. Fabric Care
• 8.4. Floor Cleaners
• 8.5. Kitchen Cleaners

9. Americas Household Cleaners Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Household Cleaners Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Household Cleaners Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Church & Dwight Co. Inc.
• 2. Colgate-Palmolive Company
• 3. Dabur India Limited
• 4. Godrej Consumer Products Limited
• 5. Goodmaid Chemicals Corporation Sdn. Bhd.
• 6. Kao Corporation
• 7. KIK Custom Products Inc
• 8. McBride plc
• 9. Reckitt Benckiser Group PLC
• 10. S.C. Johnson & Son, Inc.
• 11. Satol Chemicals
• 12. Seventh Generation Inc.
• 13. The Clorox Company
• 14. The Procter & Gamble Company
• 15. Unilever Plc