業務用ティッシュおよび衛生市場：製品タイプ別、エンドユーザー別-2025-2030年世界予測

業務用ティッシュおよび衛生市場の2023年の市場規模は148億9,000万米ドルで、2024年には159億8,000万米ドルに達すると予測され、CAGR 7.74%で成長し、2030年には251億1,000万米ドルに達すると予測されています。

アウェー・フロム・ホーム（AfH）ティッシュ・衛生市場は、オフィス、ヘルスケア施設、ホテル、公共施設など非住宅環境で使用されるペーパータオル、トイレットペーパー、フェイシャルティッシュ、ナプキン、生理用品など幅広い製品を包含しています。公共空間における清潔さと個人衛生の必要性から、これらの製品は企業のワークスペース、レストラン、旅行先、教育機関など多様な最終用途で使用され、公衆衛生基準の維持に大きく貢献しています。この市場の主な成長要因としては、都市化の進展、衛生に対する意識の高まり、環境に優しく持続可能な製品の増加傾向、費用対効果が高く効率的なソリューションを求める企業にアピールする製品設計と機能性の革新などが挙げられます。重要な機会は、持続可能性に対する消費者の需要の高まりを利用した、生分解性およびリサイクル可能な製品の開発と採用にあります。企業はまた、消費者の快適性と製品価値の認知を高める、水分を閉じ込める素材のような、ティッシュ技術の進歩を探求することもできます。

この分野の課題は、サプライチェーンの混乱や国際貿易政策の影響を受けて変動する原材料価格であり、市場拡大を制限する可能性があります。さらに、激しい競争は継続的な製品革新と差別化を必要とし、価格戦略を圧迫します。こうした課題にもかかわらず、技術革新の可能性を秘めた分野には、リアルタイムのモニタリングとメンテナンスにIoTを活用するスマートでコネクテッドな衛生ソリューションや、より耐久性と吸収性に優れたティッシュのための高度な繊維技術の研究などがあります。さらに、可処分所得の増加とインフラの改善が需要を牽引する新興市場の開拓は、貴重な成長配当をもたらします。強靭な市場戦略は、現地の規制を理解し、強固なサプライチェーンに投資し、複雑な市場力学を操る戦略的パートナーシップを形成することで利益を得ることができます。公衆衛生に不可欠な役割を果たすAfHティッシュと衛生市場は、持続可能性と技術の進歩に沿ったイノベーションによって成長が約束されます。

市場力学：急速に進化する業務用ティッシュおよび衛生市場の主要市場インサイトを公開

業務用ティッシュおよび衛生市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的意思決定、新たなビジネスチャンスの獲得を行うことができます。こうした動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • より良い衛生・公衆衛生製品への堅調な支出
  • リサイクル衛生製品に対する需要の増加
  • レストランやトイレなどの公共スペースでの衛生プログラムの増加
• 市場抑制要因
  • 原材料価格の変動
• 市場機会
  • ティッシュの新製品開発と香りの組み合わせ
  • ティッシュ製造方法の改善
• 市場の課題
  • 環境問題への懸念と電子乾燥機の動向の高まり

ポーターの5つの力：業務用ティッシュおよび衛生市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：業務用ティッシュおよび衛生市場における外部からの影響の把握

外部マクロ環境要因は、業務用ティッシュおよび衛生市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析業務用ティッシュおよび衛生市場における競合情勢の把握

業務用ティッシュおよび衛生市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的な意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックス業務用ティッシュおよび衛生市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、業務用ティッシュおよび衛生市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によりベンダーを明確かつ的確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨業務用ティッシュおよび衛生市場における成功への道筋を描く

業務用ティッシュおよび衛生市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • より良い衛生用品と衛生用品への積極的な支出
    • リサイクル衛生用品の需要増加
    • レストランやトイレなどの公共スペースでの衛生プログラムの拡大
  • 抑制要因
    • 原材料価格の変動
  • 機会
    • ティッシュにおける新製品開発と香りの組み合わせ
    • 組織製造方法の改善
  • 課題
    • 環境への危険性と電子乾燥機の増加傾向に関する懸念
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 業務用ティッシュおよび衛生市場：製品タイプ別

• 失禁用品
• 紙ナプキン
• ペーパータオル
• トイレットペーパー
• ワイプ

第7章 業務用ティッシュおよび衛生市場：エンドユーザー別

• 商業用
• 食品・飲料
• 病院とヘルスケア

第8章 南北アメリカの業務用ティッシュおよび衛生市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第9章 アジア太平洋地域の業務用ティッシュおよび衛生市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第10章 欧州・中東・アフリカの業務用ティッシュおよび衛生市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第11章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Asia Pulp and Paper Group
• BiOrigin Specialty Products
• Cascades Tissue Group Inc.
• Clearwater Paper Corporation
• Domtar Corporation
• Essity AB
• First Quality Enterprises, Inc.
• Hengan International Group Company Limited
• Hospeco Brands Group
• Industrie Cartarie Tronchetti S.p.A.
• Johnson & Johnson Services Inc.
• Kimberly-Clark Corporation
• Kruger Products
• Korber AG
• LC Paper
• Lucart S.p.A.
• Medline Industries, Inc.
• Morcon Tissue
• Northwood Hygiene Products Ltd.
• NTPM HOLDINGS BERHAD
• Procter & Gamble Company
• Sofidel Group
• Star Tissue UK Ltd
• Total Dry
• Wausau Paper Corp.

LIST OF FIGURES

• FIGURE 1. AWAY-FROM-HOME TISSUE & HYGIENE MARKET RESEARCH PROCESS
• FIGURE 2. AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY END-USER, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY END-USER, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. AMERICAS AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 11. AMERICAS AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. UNITED STATES AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 13. UNITED STATES AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. ASIA-PACIFIC AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. ASIA-PACIFIC AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. EUROPE, MIDDLE EAST & AFRICA AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. EUROPE, MIDDLE EAST & AFRICA AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. AWAY-FROM-HOME TISSUE & HYGIENE MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 19. AWAY-FROM-HOME TISSUE & HYGIENE MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. AWAY-FROM-HOME TISSUE & HYGIENE MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. AWAY-FROM-HOME TISSUE & HYGIENE MARKET DYNAMICS
• TABLE 7. GLOBAL AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY INCONTINENCE PRODUCTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY PAPER NAPKINS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY PAPER TOWELS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY TOILET PAPERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY WIPES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY COMMERCIAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY FOOD & BEVERAGES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY HOSPITALS & HEALTHCARE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. AMERICAS AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 18. AMERICAS AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 19. AMERICAS AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 20. ARGENTINA AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 21. ARGENTINA AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 22. BRAZIL AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 23. BRAZIL AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 24. CANADA AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 25. CANADA AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 26. MEXICO AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 27. MEXICO AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 28. UNITED STATES AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 29. UNITED STATES AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 30. UNITED STATES AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 31. ASIA-PACIFIC AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 32. ASIA-PACIFIC AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 33. ASIA-PACIFIC AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 34. AUSTRALIA AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 35. AUSTRALIA AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 36. CHINA AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 37. CHINA AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 38. INDIA AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 39. INDIA AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 40. INDONESIA AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 41. INDONESIA AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 42. JAPAN AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 43. JAPAN AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 44. MALAYSIA AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 45. MALAYSIA AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 46. PHILIPPINES AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 47. PHILIPPINES AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 48. SINGAPORE AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 49. SINGAPORE AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 50. SOUTH KOREA AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 51. SOUTH KOREA AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 52. TAIWAN AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 53. TAIWAN AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 54. THAILAND AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 55. THAILAND AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 56. VIETNAM AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 57. VIETNAM AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 58. EUROPE, MIDDLE EAST & AFRICA AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 59. EUROPE, MIDDLE EAST & AFRICA AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 60. EUROPE, MIDDLE EAST & AFRICA AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 61. DENMARK AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 62. DENMARK AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 63. EGYPT AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 64. EGYPT AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 65. FINLAND AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 66. FINLAND AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 67. FRANCE AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 68. FRANCE AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 69. GERMANY AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 70. GERMANY AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 71. ISRAEL AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 72. ISRAEL AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 73. ITALY AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 74. ITALY AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 75. NETHERLANDS AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 76. NETHERLANDS AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 77. NIGERIA AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 78. NIGERIA AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 79. NORWAY AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 80. NORWAY AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 81. POLAND AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 82. POLAND AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 83. QATAR AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 84. QATAR AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 85. RUSSIA AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 86. RUSSIA AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 87. SAUDI ARABIA AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 88. SAUDI ARABIA AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 89. SOUTH AFRICA AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 90. SOUTH AFRICA AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 91. SPAIN AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 92. SPAIN AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 93. SWEDEN AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 94. SWEDEN AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 95. SWITZERLAND AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 96. SWITZERLAND AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 97. TURKEY AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 98. TURKEY AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 99. UNITED ARAB EMIRATES AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 100. UNITED ARAB EMIRATES AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 101. UNITED KINGDOM AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 102. UNITED KINGDOM AWAY-FROM-HOME TISSUE & HYGIENE MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 103. AWAY-FROM-HOME TISSUE & HYGIENE MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 104. AWAY-FROM-HOME TISSUE & HYGIENE MARKET, FPNV POSITIONING MATRIX, 2023

The Away-from-Home Tissue & Hygiene Market was valued at USD 14.89 billion in 2023, expected to reach USD 15.98 billion in 2024, and is projected to grow at a CAGR of 7.74%, to USD 25.11 billion by 2030.

The away-from-home (AfH) tissue and hygiene market encompasses a wide range of products such as paper towels, toilet paper, facial tissues, napkins, and sanitary items designated for use in non-residential settings like offices, healthcare facilities, hotels, and public venues. Necessitated by the need for cleanliness and personal hygiene in public spaces, these products find applications across diverse end-uses that include corporate workspaces, restaurants, travel avenues, and educational institutions, contributing significantly to maintaining public health standards. Key growth influencers of this market include increasing urbanization, heightened awareness about sanitation, the rising trend of eco-friendly and sustainable products, and innovation in product design and functionality that appeals to businesses seeking cost-effective and efficient solutions. An important opportunity lies in the development and adoption of biodegradable and recyclable products, tapping into the growing consumer demand for sustainability. Companies can also explore advancements in tissue technology, like moisture-locking materials, which enhance consumer comfort and perceived product value.

Challenges in this sector come from fluctuating raw material prices impacted by supply chain disruptions and international trade policies, which can limit market expansion. Moreover, intense competition necessitates continuous product innovation and differentiation, putting pressure on pricing strategies. Despite these challenges, areas rife with potential innovation include smart and connected hygiene solutions that utilize IoT for real-time monitoring and maintenance, and research into advanced fiber technology for more durable and absorbent tissues. Additionally, exploring emerging markets where increased disposable income and improving infrastructure can drive demand offers valuable growth dividends. Resilient market strategies could benefit from understanding local regulations, investing in robust supply chains, and forming strategic partnerships to navigate complex market dynamics. The AfH tissue and hygiene market, with its essential role in public health, promises growth driven by innovation aligned with sustainability and technological advances.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Away-from-Home Tissue & Hygiene Market

The Away-from-Home Tissue & Hygiene Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Robust spending for better hygiene & sanitation products
  • Increasing demand for the recycled hygiene products
  • Growing sanitation programs from public spaces such as restaurants, toilets
• Market Restraints
  • Raw material price fluctuation
• Market Opportunities
  • New product developments and fragrance combinations in tissues
  • Improvements in tissue manufacturing methods
• Market Challenges
  • Concerns regarding environmental hazards and rising trend of electronic dryers

Porter's Five Forces: A Strategic Tool for Navigating the Away-from-Home Tissue & Hygiene Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Away-from-Home Tissue & Hygiene Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Away-from-Home Tissue & Hygiene Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Away-from-Home Tissue & Hygiene Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Away-from-Home Tissue & Hygiene Market

A detailed market share analysis in the Away-from-Home Tissue & Hygiene Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Away-from-Home Tissue & Hygiene Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Away-from-Home Tissue & Hygiene Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Away-from-Home Tissue & Hygiene Market

A strategic analysis of the Away-from-Home Tissue & Hygiene Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Away-from-Home Tissue & Hygiene Market, highlighting leading vendors and their innovative profiles. These include Asia Pulp and Paper Group, BiOrigin Specialty Products, Cascades Tissue Group Inc., Clearwater Paper Corporation, Domtar Corporation, Essity AB, First Quality Enterprises, Inc., Hengan International Group Company Limited, Hospeco Brands Group, Industrie Cartarie Tronchetti S.p.A., Johnson & Johnson Services Inc., Kimberly-Clark Corporation, Kruger Products, Korber AG, LC Paper, Lucart S.p.A., Medline Industries, Inc., Morcon Tissue, Northwood Hygiene Products Ltd., NTPM HOLDINGS BERHAD, Procter & Gamble Company, Sofidel Group, Star Tissue UK Ltd, Total Dry, and Wausau Paper Corp..

Market Segmentation & Coverage

This research report categorizes the Away-from-Home Tissue & Hygiene Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product Type, market is studied across Incontinence Products, Paper Napkins, Paper Towels, Toilet Papers, and Wipes.
• Based on End-user, market is studied across Commercial, Food & Beverages, and Hospitals & Healthcare.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Robust spending for better hygiene & sanitation products
    • 5.1.1.2. Increasing demand for the recycled hygiene products
    • 5.1.1.3. Growing sanitation programs from public spaces such as restaurants, toilets
  • 5.1.2. Restraints
    • 5.1.2.1. Raw material price fluctuation
  • 5.1.3. Opportunities
    • 5.1.3.1. New product developments and fragrance combinations in tissues
    • 5.1.3.2. Improvements in tissue manufacturing methods
  • 5.1.4. Challenges
    • 5.1.4.1. Concerns regarding environmental hazards and rising trend of electronic dryers
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Away-from-Home Tissue & Hygiene Market, by Product Type

• 6.1. Introduction
• 6.2. Incontinence Products
• 6.3. Paper Napkins
• 6.4. Paper Towels
• 6.5. Toilet Papers
• 6.6. Wipes

7. Away-from-Home Tissue & Hygiene Market, by End-user

• 7.1. Introduction
• 7.2. Commercial
• 7.3. Food & Beverages
• 7.4. Hospitals & Healthcare

8. Americas Away-from-Home Tissue & Hygiene Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Away-from-Home Tissue & Hygiene Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Away-from-Home Tissue & Hygiene Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Asia Pulp and Paper Group
• 2. BiOrigin Specialty Products
• 3. Cascades Tissue Group Inc.
• 4. Clearwater Paper Corporation
• 5. Domtar Corporation
• 6. Essity AB
• 7. First Quality Enterprises, Inc.
• 8. Hengan International Group Company Limited
• 9. Hospeco Brands Group
• 10. Industrie Cartarie Tronchetti S.p.A.
• 11. Johnson & Johnson Services Inc.
• 12. Kimberly-Clark Corporation
• 13. Kruger Products
• 14. Korber AG
• 15. LC Paper
• 16. Lucart S.p.A.
• 17. Medline Industries, Inc.
• 18. Morcon Tissue
• 19. Northwood Hygiene Products Ltd.
• 20. NTPM HOLDINGS BERHAD
• 21. Procter & Gamble Company
• 22. Sofidel Group
• 23. Star Tissue UK Ltd
• 24. Total Dry
• 25. Wausau Paper Corp.