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固形石鹸市場:製品タイプ、供給元、販売チャネル別、用途別-2024-2030年世界予測Bar Soap Market by Product (Antibacterial Bar Soaps, Deodorant Bar Soaps, Exfoliating Bar Soaps), Type (Scented, Unscented), Source, Sales Channel, Application - Global Forecast 2024-2030 |
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固形石鹸市場:製品タイプ、供給元、販売チャネル別、用途別-2024-2030年世界予測 |
出版日: 2024年06月05日
発行: 360iResearch
ページ情報: 英文 187 Pages
納期: 即日から翌営業日
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固形石鹸市場規模は2023年に338億4,000万米ドルと推計され、2024年には353億7,000万米ドルに達し、CAGR 4.69%で2030年には466億4,000万米ドルに達すると予測されています。
固形石鹸は、油脂を水酸化ナトリウムなどのアルカリで鹸化して作られる固形洗浄剤です。一般的に、手洗い、入浴、その他の衛生目的で使用される固形石鹸は、様々な肌タイプや消費者のニーズに応えるため、様々な処方があります。個人の衛生とケアに関する消費者の意識が著しく高まっており、固形石鹸の需要を牽引しています。加えて、オンライン・プラットフォームを通じて製品が広く入手できるようになり、ソーシャルメディアが浸透してきたことも、固形石鹸市場の成長に寄与しています。健康志向の消費動向を反映したナチュラル・オーガニック製品への消費者志向の高まりが、固形石鹸市場の基盤を形成しています。固形石鹸の機能には、より先進的な代替品と比較して本質的な限界があり、特定の製品リコールが市場成長の妨げとなっています。石鹸の配合を改善するための継続的な研究開発活動は、市場成長の機会を生み出すと予想されます。もう一つの潜在的成長分野は、生産と包装における持続可能性と環境に優しい慣行の採用の増加であり、環境意識への世界のシフトと一致しています。
主な市場の統計 | |
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基準年[2023] | 338億4,000万米ドル |
推定年[2024] | 353億7,000万米ドル |
予測年 [2030] | 466億4,000万米ドル |
CAGR(%) | 4.69% |
地域別インサイト
南北アメリカの固形石鹸市場は、衛生とパーソナルケアに関する消費者の意識に影響された安定した需要で安定しています。南北アメリカの欧米消費者は一般的に、保湿効果、天然成分、倫理的調達といったその他の特典を提供する固形石鹸を好みます。また、環境に優しいオーガニック製品への動向も顕著です。アジア太平洋地域は固形石鹸市場において急速な成長を遂げており、人口の増加、都市化、中間層の増加がこの成長に寄与しています。中国やインドなどの国々は、人口が多く、パーソナル・ケア製品への消費支出が増加しているため、主要な市場となっています。APACの固形石鹸は手頃な価格で入手できることから人気があります。さらに、特に都市部では、高級石鹸や特殊石鹸への志向が高まっています。欧州、中東・アフリカでは、市場力学は地域によって大きく異なります。欧州では、健康志向の高い消費者層が多いため、高級で環境に優しく、肌に特化した石鹸が好まれます。中東市場は文化的要因の影響を受け、高級で香りのよい石鹸を強く求めています。ベーシックで経済的な石鹸がアフリカ市場を牽引しているが、都市部では可処分所得の増加に伴い、より多様な石鹸製品へとシフトしています。
FPNVポジショニング・マトリックス
FPNVポジショニングマトリックスは、固形石鹸市場におけるベンダーの市場ポジショニングを評価する上で不可欠です。このマトリックスはベンダーの包括的な評価を提供し、事業戦略や製品満足度に関連する重要な指標を検証します。この詳細な評価により、ユーザーは自らの要件に沿った十分な情報に基づいた意思決定を行うことができます。評価に基づき、ベンダーは成功のレベルを表す4つの象限、すなわちForefront(F)、Pathfinder(P)、Niche(N)、Vital(V)に分類されます。
市場シェア分析
市場シェア分析は、固形石鹸市場におけるベンダーの現状について、洞察に満ちた詳細な評価を提供する包括的なツールです。ベンダーの貢献度を綿密に比較・分析することで、各ベンダーの業績や市場シェア争いの際に直面する課題について、より深い理解を得ることができます。これらの貢献には、全体的な収益、顧客ベース、その他の重要な指標が含まれます。さらに、この分析では、調査した基準年の期間に観察された蓄積、断片化の優位性、合併の特徴などの要因を含む、この分野の競合性に関する貴重な考察を提供しています。このような詳細な情報を得ることで、ベンダーは市場競争において優位に立つために、より多くの情報に基づいた意思決定を行い、効果的な戦略を考案することができます。
戦略分析と推奨
戦略分析は、世界マーケットで確固たる足場を築こうとする組織にとって不可欠です。企業は、固形石鹸市場における現在の地位を徹底的に評価することで、長期的な願望に沿った情報に基づいた意思決定を行うことができます。この重要な評価には、組織のリソース、能力、全体的なパフォーマンスを徹底的に分析し、中核となる強みと改善すべき領域を特定することが含まれます。
[187 Pages Report] The Bar Soap Market size was estimated at USD 33.84 billion in 2023 and expected to reach USD 35.37 billion in 2024, at a CAGR 4.69% to reach USD 46.64 billion by 2030.
Bar soap is a solid cleansing agent made from the saponification process of fats and oils with an alkali such as sodium hydroxide. Typically used for handwashing, bathing, and other hygiene purposes, bar soaps come in various formulations to cater to different skin types and consumer needs. There has been a marked increase in consumer awareness regarding personal hygiene and care, which drives the demand for bar soaps. Additionally, the widespread availability of products through online platforms, often enhanced by the pervasive influence of social media, contributes to the growth of the bar soap market. Rising consumer inclination towards natural and organic products that reflect a broader trend toward health-conscious consumption is creating a platform for the bar soap market. Inherent limitations in the features of bar soap compared to more advanced alternatives and availability of specific product recalls hampers the market growth. Continuous research and development activities to improve soap formulations are anticipated to create opportunities for market growth. Another area of potential growth is the increasing adoption of sustainability and eco-friendly practices in production and packaging, aligning with the global shift towards environmental consciousness.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 33.84 billion |
Estimated Year [2024] | USD 35.37 billion |
Forecast Year [2030] | USD 46.64 billion |
CAGR (%) | 4.69% |
Regional Insights
The bar soap market in the Americas has been stable, with a steady demand influenced by consumer awareness regarding hygiene and personal care. Western consumers in the Americas generally favor bar soaps that offer additional benefits such as moisturizing properties, natural ingredients, and ethical sourcing. There is also a noticeable trend towards eco-friendly and organic products. The Asia-Pacific region is experiencing rapid growth in the bar soap market, with increasing population, urbanization, and a growing middle class contributing to this growth. Countries such as China and India are key due to their large populations and increasing consumer spending on personal care products. Bar soaps in APAC are popular for their affordability and availability. Additionally, there is a growing inclination towards premium and specialty soaps, particularly in urban areas. In Europe, the Middle East, and Africa, the market dynamics for bar soap vary significantly across the region. Europe prefers high-end, eco-friendly, skin-specific soaps due to a highly health-conscious consumer base. The Middle Eastern market strongly demands luxury and fragranced soaps, influenced by cultural factors. Basic and economic soap options primarily drive Africa's market, though urban centers are shifting towards more diversified soap products as disposable incomes rise.
Market Insights
The market dynamics represent an ever-changing landscape of the Bar Soap Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Bar Soap Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Bar Soap Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Evolution of Cleansing Products: From Dove's Innovative Beauty Bar to Modern Skincare-Infused Formulations
Dove revolutionized the cleansing category by introducing its Beauty Bar, uniquely blending mild cleansers with one-quarter moisturizing cream, a formulation designed to nourish rather than dehydrate the skin. This shift pioneered in a 1957 campaign by Ogilvy and Mather, set a new standard by asserting that the product provided skincare benefits beyond mere cleansing. Today, the personal care market continues to evolve, with an increasing demand for body washes enriched with skincare ingredients such as hyaluronic acid and vitamin C, reflecting a broader consumer preference for products that offer enhanced skin health benefits. [Published On: 2024-02-12]
KSDL Expands Product Line with Launch of Mysore Sandal Aqua in North Indian Market
Karnataka Soaps and Detergents Ltd. (KSDL) is set to broaden its market presence with the introduction of new offerings, including Mysore Sandal Aqua, alongside mineral water, targeting expansion in the northern Indian market. This strategic move aims to diversify KSDL's product portfolio and enhance its reach and consumer base across new geographical regions. The launch of these products is scheduled for this month, marking a significant step in the company's growth strategy. [Published On: 2023-12-03]
Innovative Collaboration Leads to Eco-Friendly Soap Alternative Using Palmless Torula Oil
C16 Biosciences partnered with British material science company Pangaia and skincare brand Haeckels to create the Rewild Body Block, a limited-edition soap. This environmentally friendly product utilizes C16 Biosciences' Palmless Torula oil, a sustainable alternative to palm oil, synthesized through microbial fermentation in bioreactors. The collaboration underscores a commitment to biodiversity conservation by using natural scents that evoke the destruction of rainforests for palm oil production, thereby raising awareness about environmental issues. With only 200 bars produced, this initiative highlights innovation in eco-conscious manufacturing and the pursuit of sustainable consumer products. [Published On: 2023-08-10]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Bar Soap Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Bar Soap Market, highlighting leading vendors and their innovative profiles. These include Amway Corporation, Beiersdorf AG, Church & Dwight Co., Inc., Claus Porto, Colgate-Palmolive Company, Coty Inc., Dial Corporation, Dr. Bronner's Magic Soaps, Estee Lauder Companies Inc., Ethique Inc., Henkel AG & Co. KGaA, Herbacin cosmetic GmbH, Johnson & Johnson Services, Inc., Kao Corporation, L'Oreal S.A., Levi Strauss & Co., Lush Retail Ltd., Marico Limited, Natura Cosmeticos S.A., Reckitt Benckiser Group PLC, The Body Shop International Limited, The Procter & Gamble Company, and Unilever PLC.
Market Segmentation & Coverage