ヘルスケアマーケティング＆コミュニケーション市場：タイプ、サービス、エンドユーザー別-2024～2030年の世界予測

ヘルスケアマーケティング＆コミュニケーション市場規模は2023年に490億8,000万米ドルと推計され、2024年には526億4,000万米ドルに達し、CAGR 7.38%で2030年には808億米ドルに達すると予測されています。

ヘルスケアマーケティング＆コミュニケーションは、ヘルスケアプロバイダー、患者、その他の医療機関間のつながりを促進するさまざまな戦略やチャネルを包含しています。ヘルスケアシステムにおけるこれらの手法の主な目的は、信頼と信用を構築し、その結果、医療サービス、保険、製品に関する十分な情報に基づいた意思決定を促すことです。患者体験の向上や効率的なコミュニケーションの必要性が高まるにつれ、ヘルスケアマーケティング＆コミュニケーションソリューションの利用が加速しています。しかし、ヘルスケアマーケティング＆コミュニケーションソリューションは高価であるため、ヘルスケア業界での採用が阻害される可能性があります。さらに、ヘルスケアマーケティング＆コミュニケーションソリューションの急速なデジタル化と革新的な機能の導入により、ヘルスケア分野での利用が世界的に拡大することが期待されています。

タイプマルチチャネル・ヘルスケア・マーケティング＆コミュニケーション・ソリューションの需要拡大

ヘルスケア分野におけるマルチチャネルマーケティングとは、様々なチャネルを通じて潜在的な患者と対話することを指します。これには、ダイレクトメール、ウェブサイト、Eメール、ソーシャルメディアなどが含まれます。マルチチャネル戦略は、プロバイダーとのやりとりに柔軟性を求めるヘルスケア消費者にアピールします。オムニチャネル・マーケティングは、どのチャネルを利用する患者に対しても、シームレスで一貫したコミュニケーション・プロセスを提供します。どのチャネルを使用しても、消費者の体験が一貫して統合されていることを保証します。オムニチャネルは、ヘルスケアプロバイダーが患者との対話をよりパーソナライズされたものにするのに役立ちます。マルチチャネル・マーケティングは、可能な限り多くのデジタル・タッチポイントで消費者にリーチすることを目指しますが、オムニチャネル・マーケティングは、チャネルに関係なく一貫性のある総合的なユーザー体験を提供することに重点を置きます。

サービス：顧客関係管理（CRM）サービスの大幅な浸透

顧客関係管理（CRM）は患者との相互作用データを管理し、個別化されたケアを可能にします。ヘルスケアプロバイダーはCRMシステムとの親和性を高め、データ分析機能を優先しています。デジタル・マーケティング・サービスは、ソーシャルメディア、電子メール、ウェブサイトなどのチャネルを通じて、潜在的な患者を取り込み、育成します。デジタル・マーケティングでは、デジタル・マーケティング戦略にAIを統合することを重視しています。ヘルスケア広告・広報サービスは、ブランドのポジショニング、危機の緩和、社会的認知の管理に重点を置いています。ヘルスケア・コミュニケーションにおける透明性の必要性は、これらのサービスの利用を加速させています。患者エンゲージメント戦略は医療体験を人間的なものにし、満足度とロイヤルティを高めます。バーチャル・コミュニケーション・ツールは、患者体験を向上させるために広く利用されています。CRMと患者エンゲージメント＆エクスペリエンスはケアのパーソナライゼーションに重点を置き、デジタル・マーケティング・サービスとヘルスケア広告＆広報は患者の信頼と満足度を高め、意思決定に影響を与えることで間接的に貢献しています。

エンドユーザー：ヘルスケアプロバイダーによる採用が急増中

ヘルスケア事業者には、主に保険会社、政府（公的ヘルスケアの場合）、医療プランを運営する雇用主が含まれます。彼らは、資金調達と支出において重要な役割を担っているため、ヘルスケア提供モデルにおいて不可欠な存在です。これらの事業体は、プロセスを合理化し、官僚的・管理的なオーバーヘッドを削減し、ヘルスケアのリスクをより適切に管理し、顧客体験を向上させるソリューションを選好することが多いです。ヘルスケア・プロバイダーは病院、診療所、薬局で構成され、医療サービスの最前線にいます。必要な診断、治療、ケアを患者に直接提供します。彼らのニーズは、サービス向上、効率的な予約対応、医療技術のアップグレードによるケア強化に集中しています。医療提供者は、患者との対話、最先端の医療技術、ケアの質に重点を置く。同時に、支払者は効率的な資金管理、不正行為の最小化、進化する規制へのコンプライアンスの確保に重点を置いています。

地域別の洞察

ヘルスケアマーケティング＆コミュニケーション市場は、確立されたヘルスケア部門、先端技術の採用、個別化された患者とのコミュニケーション重視により、南北アメリカで発展しています。APAC地域はヘルスケアマーケティング＆コミュニケーションの新興国市場であり、患者へのアウトリーチの改善、スマートフォンやインターネットの普及率の高さ、健康意識の高まり、AIや遠隔医療などのデジタルヘルス技術への投資が盛んであることが背景にあります。EMEA地域では、人口の高齢化や慢性疾患の急増といった人口動態の変化、ヘルスケア分野全体のデジタル化への取り組みが、同地域のヘルスケアマーケティング＆コミュニケーションソリューションに計り知れない可能性を生み出しています。また、ビッグデータや予測分析などの先進技術の統合により、意思決定の改善や患者データや習慣の効率的な活用が期待されています。

FPNVポジショニング・マトリックス

FPNVポジショニングマトリックスは、ヘルスケアマーケティング＆コミュニケーション市場の評価において極めて重要です。事業戦略と製品満足度に関連する主要指標を調査し、ベンダーの包括的な評価を提供します。この綿密な分析により、ユーザーは各自の要件に沿った十分な情報に基づいた意思決定を行うことができます。評価に基づき、ベンダーは成功の度合いが異なる4つの象限に分類されます：フォアフロント（F）、パスファインダー（P）、ニッチ（N）、バイタル（V）です。

市場シェア分析

市場シェア分析は、ヘルスケアマーケティング＆コミュニケーション市場におけるベンダーの現状について、洞察に満ちた詳細な調査を提供する包括的なツールです。全体的な収益、顧客基盤、その他の主要指標についてベンダーの貢献度を綿密に比較・分析することで、企業の業績や市場シェア争いの際に直面する課題について理解を深めることができます。さらに、この分析により、調査対象基準年に観察された累積、断片化の優位性、合併の特徴などの要因を含む、この分野の競合特性に関する貴重な考察が得られます。このような詳細レベルの拡大により、ベンダーはより多くの情報に基づいた意思決定を行い、市場で競争優位に立つための効果的な戦略を考案することができます。

本レポートは、以下の側面に関する貴重な洞察を提供しています：

1.市場の浸透度：主要企業が提供する市場に関する包括的な情報を提示しています。

2.市場の開拓度：有利な新興市場を深く掘り下げ、成熟市場セグメントにおける浸透度を分析しています。

3.市場の多様化：新製品の発売、未開拓の地域、最近の開発、投資に関する詳細な情報を提供します。

4.競合の評価と情報：市場シェア、戦略、製品、認証、規制状況、特許状況、主要企業の製造能力について徹底的な評価を行います。

5.製品開発およびイノベーション：将来の技術、研究開発活動、画期的な製品開発に関する知的洞察を提供します。

本レポートは、以下のような主要な質問に対応しています：

1.ヘルスケアマーケティング＆コミュニケーション市場の市場規模および予測は？

2.ヘルスケアマーケティング＆コミュニケーション市場の予測期間中に投資を検討すべき製品、セグメント、用途、分野は何か？

3.ヘルスケアマーケティング＆コミュニケーション市場の技術動向と規制枠組みは？

4.ヘルスケアマーケティング＆コミュニケーション市場における主要ベンダーの市場シェアは？

5.ヘルスケアマーケティング＆コミュニケーション市場への参入に適した形態や戦略的手段は？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • コミュニケーションの強化による患者体験の向上の必要性
    • 世界中でヘルスケア分野におけるデジタル化が進む
    • 患者の意識と教育を高めるための政府の施行
  • 抑制要因
    • ヘルスケアマーケティングとコミュニケーションソリューションへの高い投資要件
  • 機会
    • 個別化医療と遠隔医療への傾向
    • 先進技術の統合と革新的な機能のイントロダクション
  • 課題
    • データのプライバシーと相互運用性の懸念
• 市場セグメンテーション分析
  • タイプ：マルチチャネルヘルスケアマーケティングおよびコミュニケーションソリューションに対する需要の急増
  • サービス：顧客関係管理（CRM）サービスの大幅な普及
  • エンドユーザー：ヘルスケア提供者による導入が急増
• 市場動向分析
• ロシア・ウクライナ紛争の累積的影響
• 高インフレの累積的影響
• ポーターのファイブフォース分析
• バリューチェーンとクリティカルパス分析
• 規制枠組みの分析
• 顧客のカスタマイズ
  • ヘルスケア分野におけるコミュニケーションを導く規制枠組み

第6章 ヘルスケアマーケティング＆コミュニケーション市場：タイプ別

• マルチチャンネル
• オムニチャネル

第7章 ヘルスケアマーケティング＆コミュニケーション市場：サービス別

• 顧客関係管理（CRM）
• デジタルマーケティングサービス
• ヘルスケア広告と広報
• 患者のエンゲージメントと体験

第8章 ヘルスケアマーケティング＆コミュニケーション市場：エンドユーザー別

• 医療費支払者
• 医療提供者

第9章 南北アメリカのヘルスケアマーケティング＆コミュニケーション市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋地域のヘルスケアマーケティング＆コミュニケーション市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカのヘルスケアマーケティング＆コミュニケーション市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス、2023
• 競合シナリオ分析
  • アクセンチュア、ヘルスケアマーケティングエージェンシーConcentricLifeの買収を完了
  • 世界ヘルスマーケティング &コミュニケーションズ（GHMC）が、メキシコにおける独占代理店パートナーとしてImprove Comunicacionesを歓迎
  • パブリシス・ヘルス、画期的な洞察とアドバイザリー事業「インサジック」を立ち上げ

第13章 競合ポートフォリオ

• 主要企業プロファイル
• 主要製品ポートフォリオ

LIST OF FIGURES

• FIGURE 1. HEALTHCARE MARKETING & COMMUNICATIONS MARKET RESEARCH PROCESS
• FIGURE 2. HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY REGION, 2023 VS 2030 (%)
• FIGURE 5. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. HEALTHCARE MARKETING & COMMUNICATIONS MARKET DYNAMICS
• FIGURE 7. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 8. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 9. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2023 VS 2030 (%)
• FIGURE 10. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 11. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2023 VS 2030 (%)
• FIGURE 12. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 13. AMERICAS HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 14. AMERICAS HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 15. UNITED STATES HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 16. UNITED STATES HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 17. ASIA-PACIFIC HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 18. ASIA-PACIFIC HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 20. EUROPE, MIDDLE EAST & AFRICA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 21. HEALTHCARE MARKETING & COMMUNICATIONS MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 22. HEALTHCARE MARKETING & COMMUNICATIONS MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. HEALTHCARE MARKETING & COMMUNICATIONS MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, 2018-2023 (USD MILLION)
• TABLE 4. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, 2024-2030 (USD MILLION)
• TABLE 5. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY REGION, 2018-2023 (USD MILLION)
• TABLE 6. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY REGION, 2024-2030 (USD MILLION)
• TABLE 7. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 8. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 9. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY MULTI-CHANNEL, BY REGION, 2018-2023 (USD MILLION)
• TABLE 10. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY MULTI-CHANNEL, BY REGION, 2024-2030 (USD MILLION)
• TABLE 11. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY OMNICHANNEL, BY REGION, 2018-2023 (USD MILLION)
• TABLE 12. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY OMNICHANNEL, BY REGION, 2024-2030 (USD MILLION)
• TABLE 13. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2023 (USD MILLION)
• TABLE 14. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2024-2030 (USD MILLION)
• TABLE 15. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY CUSTOMER RELATIONSHIP MANAGEMENT (CRM), BY REGION, 2018-2023 (USD MILLION)
• TABLE 16. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY CUSTOMER RELATIONSHIP MANAGEMENT (CRM), BY REGION, 2024-2030 (USD MILLION)
• TABLE 17. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY DIGITAL MARKETING SERVICES, BY REGION, 2018-2023 (USD MILLION)
• TABLE 18. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY DIGITAL MARKETING SERVICES, BY REGION, 2024-2030 (USD MILLION)
• TABLE 19. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY HEALTHCARE ADVERTISING & PUBLIC RELATIONS, BY REGION, 2018-2023 (USD MILLION)
• TABLE 20. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY HEALTHCARE ADVERTISING & PUBLIC RELATIONS, BY REGION, 2024-2030 (USD MILLION)
• TABLE 21. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY PATIENT ENGAGEMENT & EXPERIENCE, BY REGION, 2018-2023 (USD MILLION)
• TABLE 22. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY PATIENT ENGAGEMENT & EXPERIENCE, BY REGION, 2024-2030 (USD MILLION)
• TABLE 23. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
• TABLE 24. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
• TABLE 25. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY HEALTHCARE PAYER, BY REGION, 2018-2023 (USD MILLION)
• TABLE 26. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY HEALTHCARE PAYER, BY REGION, 2024-2030 (USD MILLION)
• TABLE 27. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY HEALTHCARE PROVIDER, BY REGION, 2018-2023 (USD MILLION)
• TABLE 28. GLOBAL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY HEALTHCARE PROVIDER, BY REGION, 2024-2030 (USD MILLION)
• TABLE 29. AMERICAS HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 30. AMERICAS HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 31. AMERICAS HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2023 (USD MILLION)
• TABLE 32. AMERICAS HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2024-2030 (USD MILLION)
• TABLE 33. AMERICAS HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
• TABLE 34. AMERICAS HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
• TABLE 35. AMERICAS HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY COUNTRY, 2018-2023 (USD MILLION)
• TABLE 36. AMERICAS HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY COUNTRY, 2024-2030 (USD MILLION)
• TABLE 37. ARGENTINA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 38. ARGENTINA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 39. ARGENTINA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2023 (USD MILLION)
• TABLE 40. ARGENTINA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2024-2030 (USD MILLION)
• TABLE 41. ARGENTINA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
• TABLE 42. ARGENTINA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
• TABLE 43. BRAZIL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 44. BRAZIL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 45. BRAZIL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2023 (USD MILLION)
• TABLE 46. BRAZIL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2024-2030 (USD MILLION)
• TABLE 47. BRAZIL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
• TABLE 48. BRAZIL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
• TABLE 49. CANADA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 50. CANADA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 51. CANADA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2023 (USD MILLION)
• TABLE 52. CANADA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2024-2030 (USD MILLION)
• TABLE 53. CANADA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
• TABLE 54. CANADA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
• TABLE 55. MEXICO HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 56. MEXICO HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 57. MEXICO HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2023 (USD MILLION)
• TABLE 58. MEXICO HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2024-2030 (USD MILLION)
• TABLE 59. MEXICO HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
• TABLE 60. MEXICO HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
• TABLE 61. UNITED STATES HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 62. UNITED STATES HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 63. UNITED STATES HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2023 (USD MILLION)
• TABLE 64. UNITED STATES HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2024-2030 (USD MILLION)
• TABLE 65. UNITED STATES HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
• TABLE 66. UNITED STATES HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
• TABLE 67. UNITED STATES HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY STATE, 2018-2023 (USD MILLION)
• TABLE 68. UNITED STATES HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY STATE, 2024-2030 (USD MILLION)
• TABLE 69. ASIA-PACIFIC HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 70. ASIA-PACIFIC HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 71. ASIA-PACIFIC HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2023 (USD MILLION)
• TABLE 72. ASIA-PACIFIC HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2024-2030 (USD MILLION)
• TABLE 73. ASIA-PACIFIC HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
• TABLE 74. ASIA-PACIFIC HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
• TABLE 75. ASIA-PACIFIC HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY COUNTRY, 2018-2023 (USD MILLION)
• TABLE 76. ASIA-PACIFIC HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY COUNTRY, 2024-2030 (USD MILLION)
• TABLE 77. AUSTRALIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 78. AUSTRALIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 79. AUSTRALIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2023 (USD MILLION)
• TABLE 80. AUSTRALIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2024-2030 (USD MILLION)
• TABLE 81. AUSTRALIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
• TABLE 82. AUSTRALIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
• TABLE 83. CHINA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 84. CHINA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 85. CHINA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2023 (USD MILLION)
• TABLE 86. CHINA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2024-2030 (USD MILLION)
• TABLE 87. CHINA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
• TABLE 88. CHINA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
• TABLE 89. INDIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 90. INDIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 91. INDIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2023 (USD MILLION)
• TABLE 92. INDIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2024-2030 (USD MILLION)
• TABLE 93. INDIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
• TABLE 94. INDIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
• TABLE 95. INDONESIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 96. INDONESIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 97. INDONESIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2023 (USD MILLION)
• TABLE 98. INDONESIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2024-2030 (USD MILLION)
• TABLE 99. INDONESIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
• TABLE 100. INDONESIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
• TABLE 101. JAPAN HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 102. JAPAN HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 103. JAPAN HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2023 (USD MILLION)
• TABLE 104. JAPAN HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2024-2030 (USD MILLION)
• TABLE 105. JAPAN HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
• TABLE 106. JAPAN HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
• TABLE 107. MALAYSIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 108. MALAYSIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 109. MALAYSIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2023 (USD MILLION)
• TABLE 110. MALAYSIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2024-2030 (USD MILLION)
• TABLE 111. MALAYSIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
• TABLE 112. MALAYSIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
• TABLE 113. PHILIPPINES HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 114. PHILIPPINES HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 115. PHILIPPINES HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2023 (USD MILLION)
• TABLE 116. PHILIPPINES HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2024-2030 (USD MILLION)
• TABLE 117. PHILIPPINES HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
• TABLE 118. PHILIPPINES HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
• TABLE 119. SINGAPORE HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 120. SINGAPORE HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 121. SINGAPORE HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2023 (USD MILLION)
• TABLE 122. SINGAPORE HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2024-2030 (USD MILLION)
• TABLE 123. SINGAPORE HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
• TABLE 124. SINGAPORE HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
• TABLE 125. SOUTH KOREA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 126. SOUTH KOREA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 127. SOUTH KOREA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2023 (USD MILLION)
• TABLE 128. SOUTH KOREA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2024-2030 (USD MILLION)
• TABLE 129. SOUTH KOREA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
• TABLE 130. SOUTH KOREA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
• TABLE 131. TAIWAN HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 132. TAIWAN HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 133. TAIWAN HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2023 (USD MILLION)
• TABLE 134. TAIWAN HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2024-2030 (USD MILLION)
• TABLE 135. TAIWAN HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
• TABLE 136. TAIWAN HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
• TABLE 137. THAILAND HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 138. THAILAND HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 139. THAILAND HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2023 (USD MILLION)
• TABLE 140. THAILAND HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2024-2030 (USD MILLION)
• TABLE 141. THAILAND HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
• TABLE 142. THAILAND HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
• TABLE 143. VIETNAM HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 144. VIETNAM HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 145. VIETNAM HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2023 (USD MILLION)
• TABLE 146. VIETNAM HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2024-2030 (USD MILLION)
• TABLE 147. VIETNAM HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
• TABLE 148. VIETNAM HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
• TABLE 149. EUROPE, MIDDLE EAST & AFRICA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 150. EUROPE, MIDDLE EAST & AFRICA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 151. EUROPE, MIDDLE EAST & AFRICA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2023 (USD MILLION)
• TABLE 152. EUROPE, MIDDLE EAST & AFRICA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2024-2030 (USD MILLION)
• TABLE 153. EUROPE, MIDDLE EAST & AFRICA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
• TABLE 154. EUROPE, MIDDLE EAST & AFRICA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
• TABLE 155. EUROPE, MIDDLE EAST & AFRICA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY COUNTRY, 2018-2023 (USD MILLION)
• TABLE 156. EUROPE, MIDDLE EAST & AFRICA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY COUNTRY, 2024-2030 (USD MILLION)
• TABLE 157. DENMARK HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 158. DENMARK HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 159. DENMARK HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2023 (USD MILLION)
• TABLE 160. DENMARK HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2024-2030 (USD MILLION)
• TABLE 161. DENMARK HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
• TABLE 162. DENMARK HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
• TABLE 163. EGYPT HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 164. EGYPT HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 165. EGYPT HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2023 (USD MILLION)
• TABLE 166. EGYPT HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2024-2030 (USD MILLION)
• TABLE 167. EGYPT HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
• TABLE 168. EGYPT HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
• TABLE 169. FINLAND HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 170. FINLAND HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 171. FINLAND HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2023 (USD MILLION)
• TABLE 172. FINLAND HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2024-2030 (USD MILLION)
• TABLE 173. FINLAND HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
• TABLE 174. FINLAND HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
• TABLE 175. FRANCE HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 176. FRANCE HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 177. FRANCE HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2023 (USD MILLION)
• TABLE 178. FRANCE HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2024-2030 (USD MILLION)
• TABLE 179. FRANCE HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
• TABLE 180. FRANCE HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
• TABLE 181. GERMANY HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 182. GERMANY HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 183. GERMANY HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2023 (USD MILLION)
• TABLE 184. GERMANY HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2024-2030 (USD MILLION)
• TABLE 185. GERMANY HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
• TABLE 186. GERMANY HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
• TABLE 187. ISRAEL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 188. ISRAEL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 189. ISRAEL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2023 (USD MILLION)
• TABLE 190. ISRAEL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2024-2030 (USD MILLION)
• TABLE 191. ISRAEL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
• TABLE 192. ISRAEL HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
• TABLE 193. ITALY HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 194. ITALY HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 195. ITALY HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2023 (USD MILLION)
• TABLE 196. ITALY HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2024-2030 (USD MILLION)
• TABLE 197. ITALY HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
• TABLE 198. ITALY HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
• TABLE 199. NETHERLANDS HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 200. NETHERLANDS HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 201. NETHERLANDS HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2023 (USD MILLION)
• TABLE 202. NETHERLANDS HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2024-2030 (USD MILLION)
• TABLE 203. NETHERLANDS HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
• TABLE 204. NETHERLANDS HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
• TABLE 205. NIGERIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 206. NIGERIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 207. NIGERIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2023 (USD MILLION)
• TABLE 208. NIGERIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2024-2030 (USD MILLION)
• TABLE 209. NIGERIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
• TABLE 210. NIGERIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
• TABLE 211. NORWAY HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 212. NORWAY HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 213. NORWAY HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2023 (USD MILLION)
• TABLE 214. NORWAY HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2024-2030 (USD MILLION)
• TABLE 215. NORWAY HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
• TABLE 216. NORWAY HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
• TABLE 217. POLAND HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 218. POLAND HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 219. POLAND HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2023 (USD MILLION)
• TABLE 220. POLAND HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2024-2030 (USD MILLION)
• TABLE 221. POLAND HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
• TABLE 222. POLAND HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
• TABLE 223. QATAR HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 224. QATAR HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 225. QATAR HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2023 (USD MILLION)
• TABLE 226. QATAR HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2024-2030 (USD MILLION)
• TABLE 227. QATAR HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
• TABLE 228. QATAR HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
• TABLE 229. RUSSIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 230. RUSSIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 231. RUSSIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2023 (USD MILLION)
• TABLE 232. RUSSIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2024-2030 (USD MILLION)
• TABLE 233. RUSSIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
• TABLE 234. RUSSIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
• TABLE 235. SAUDI ARABIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 236. SAUDI ARABIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 237. SAUDI ARABIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2023 (USD MILLION)
• TABLE 238. SAUDI ARABIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2024-2030 (USD MILLION)
• TABLE 239. SAUDI ARABIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
• TABLE 240. SAUDI ARABIA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
• TABLE 241. SOUTH AFRICA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 242. SOUTH AFRICA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 243. SOUTH AFRICA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2023 (USD MILLION)
• TABLE 244. SOUTH AFRICA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2024-2030 (USD MILLION)
• TABLE 245. SOUTH AFRICA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
• TABLE 246. SOUTH AFRICA HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
• TABLE 247. SPAIN HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 248. SPAIN HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 249. SPAIN HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2023 (USD MILLION)
• TABLE 250. SPAIN HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2024-2030 (USD MILLION)
• TABLE 251. SPAIN HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
• TABLE 252. SPAIN HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
• TABLE 253. SWEDEN HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 254. SWEDEN HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 255. SWEDEN HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2023 (USD MILLION)
• TABLE 256. SWEDEN HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2024-2030 (USD MILLION)
• TABLE 257. SWEDEN HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
• TABLE 258. SWEDEN HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
• TABLE 259. SWITZERLAND HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 260. SWITZERLAND HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 261. SWITZERLAND HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2023 (USD MILLION)
• TABLE 262. SWITZERLAND HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2024-2030 (USD MILLION)
• TABLE 263. SWITZERLAND HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
• TABLE 264. SWITZERLAND HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
• TABLE 265. TURKEY HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 266. TURKEY HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 267. TURKEY HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2023 (USD MILLION)
• TABLE 268. TURKEY HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2024-2030 (USD MILLION)
• TABLE 269. TURKEY HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
• TABLE 270. TURKEY HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
• TABLE 271. UNITED ARAB EMIRATES HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 272. UNITED ARAB EMIRATES HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 273. UNITED ARAB EMIRATES HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2023 (USD MILLION)
• TABLE 274. UNITED ARAB EMIRATES HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2024-2030 (USD MILLION)
• TABLE 275. UNITED ARAB EMIRATES HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
• TABLE 276. UNITED ARAB EMIRATES HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
• TABLE 277. UNITED KINGDOM HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2018-2023 (USD MILLION)
• TABLE 278. UNITED KINGDOM HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY TYPE, 2024-2030 (USD MILLION)
• TABLE 279. UNITED KINGDOM HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2018-2023 (USD MILLION)
• TABLE 280. UNITED KINGDOM HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY SERVICES, 2024-2030 (USD MILLION)
• TABLE 281. UNITED KINGDOM HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2018-2023 (USD MILLION)
• TABLE 282. UNITED KINGDOM HEALTHCARE MARKETING & COMMUNICATIONS MARKET SIZE, BY END-USER, 2024-2030 (USD MILLION)
• TABLE 283. HEALTHCARE MARKETING & COMMUNICATIONS MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 284. HEALTHCARE MARKETING & COMMUNICATIONS MARKET, FPNV POSITIONING MATRIX, 2023

[187 Pages Report] The Healthcare Marketing & Communications Market size was estimated at USD 49.08 billion in 2023 and expected to reach USD 52.64 billion in 2024, at a CAGR 7.38% to reach USD 80.80 billion by 2030.

Healthcare marketing & communications encompass various strategies and channels fostering connections between healthcare providers, patients, and other medical institutions. A primary aim of these techniques within the healthcare system is to build trust and credibility and, consequently, stimulate informed decisions about health services, insurance, and products. Growing focus on enhancing the patient experience and the need for efficient communication is accelerating the use of healthcare marketing & communications solutions. However, the high cost of healthcare marketing & communications solutions may impede their adoption by the healthcare industry. Moreover, rapid digitalization and the introduction of innovative features in healthcare marketing & communications solutions are expected to expand their use across the healthcare sector globally.

Type: Proliferating demand for multi-channel healthcare marketing & communication solutions

In the healthcare sector, multi-channel marketing refers to interacting with potential patients through various channels. These could include direct mail, websites, email, and social media. Multi-channel strategies appeal to healthcare consumers who prefer flexibility in their interactions with providers. Omnichannel marketing provides a seamless and consistent communication process to patients on any channel. It ensures that regardless of the channel used, the consumer experience is consistent and integrated. Omnichannel helps healthcare providers achieve more personalized interactions with their patients. Multi-channel marketing aims to reach consumers at as many digital touchpoints as possible, whereas omnichannel marketing focuses on delivering a consistent, holistic user experience irrespective of channel. mmulti-channel is a one-to-many communication model, omnichannel favors a one-to-one relationship.

Services: Significant penetration of Customer Relationship Management (CRM) services

Customer Relationship Management (CRM) maintains patient interaction data, enabling personalized care. Healthcare providers have an increased affinity for CRM systems, prioritizing data analysis capabilities. Digital marketing services engage and nurture potential patients through channels such as social media, emails, and websites. Digital marketing emphasizes the integration of AI in digital marketing strategies. Healthcare Advertising & Public Relations services focus on brand positioning, mitigating crises, and managing public perception. The need for transparency in healthcare communication is accelerating the use of these services. Patient engagement strategies humanize care experiences, thus boosting satisfaction and loyalty. Virtual communication tools are widely used to enhance patient experience. CRM and Patient Engagement & Experience focus on personalizing care, while Digital Marketing Services and Healthcare Advertising & Public Relations indirectly contribute by building patient trust and satisfaction, thereby influencing decision-making.

End-User: Burgeoning adoption by the healthcare providers

Healthcare Payers primarily include insurance firms, the government (in the case of public healthcare), and employers running staff health plans. They are essential in the healthcare delivery model due to their key role in financing and disbursement of funds. The preference of these entities often orientates towards solutions that streamline their processes, reduce bureaucratic and administrative overhead, better manage healthcare risks, and improve customer experience. Healthcare providers comprise hospitals, clinics, and pharmacies and are on the frontline of health services. They provide the necessary diagnosis, treatment, and care for patients directly. Their needs focus on service improvement, efficient appointment handling, and upgrading medical technologies for enhanced care. Providers focus on patient interaction, cutting-edge medical technology, and care quality. Concurrently, Payers focus on efficient fund management, minimizing fraud, and ensuring compliance with evolving regulations.

Regional Insights

The healthcare marketing & communications market is evolving in the Americas owing to the well-established healthcare sector, adoption of advanced technologies, and significant emphasis on personalized patient communication. The APAC region represents a rapidly developing market for healthcare marketing & communications due to the focus on improving patient outreach, high smartphone and internet penetration, increasing health consciousness, and the region's significant investments in digital health technologies, like AI and telemedicine. In the EMEA region, demographic changes, such as an aging population and a surge in incidences of chronic diseases, initiatives for digitalization across the healthcare sector are creating immense potential for healthcare marketing & communications solutions in the region. Besides, the integration of advanced technologies such as big data and predictive analytics is anticipated to improve decision-making and efficiently leverage patient data and habits.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Healthcare Marketing & Communications Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Healthcare Marketing & Communications Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Healthcare Marketing & Communications Market, highlighting leading vendors and their innovative profiles. These include Advice Media, LLC, Austin Williams, Cheenti, Comhes, Evolve Healthcare Marketing, Experian PLC, Fishawack Health Group, Indegene Limited, Inizio Group Limited, Insignia Communications Private Limited, IQVIA Inc., LEVO Healthcare Consulting, LLC, Mauldin Group, McCann Worldgroup, MediaMedic Communications Pvt. Ltd., MedTrix Healthcare Pvt Ltd, NexgenRx Inc., Open Health Communications LLP, Publicis Groupe, SCALE Healthcare, Sigma Healthcare Communications, Spectrio, Inc., Syneos Health, Inc, The Brains Healthacre, and Toppan Merrill LLC.

Market Segmentation & Coverage

This research report categorizes the Healthcare Marketing & Communications Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Type
  • Multi-Channel
  • Omnichannel

• Services
  • Customer Relationship Management (CRM)
  • Digital Marketing Services
  • Healthcare Advertising & Public Relations
  • Patient Engagement & Experience

• End-User
  • Healthcare Payer
  • Healthcare Provider

• Region
  • Americas
    • Argentina
    • Brazil
    • Canada
    • Mexico
    • United States
      • California
      • Florida
      • Illinois
      • New York
      • Ohio
      • Pennsylvania
      • Texas
  • Asia-Pacific
    • Australia
    • China
    • India
    • Indonesia
    • Japan
    • Malaysia
    • Philippines
    • Singapore
    • South Korea
    • Taiwan
    • Thailand
    • Vietnam

• Europe, Middle East & Africa
  • Denmark
  • Egypt
  • Finland
  • France
  • Germany
  • Israel
  • Italy
  • Netherlands
  • Nigeria
  • Norway
  • Poland
  • Qatar
  • Russia
  • Saudi Arabia
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Turkey
  • United Arab Emirates
  • United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Healthcare Marketing & Communications Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Healthcare Marketing & Communications Market?

3. What are the technology trends and regulatory frameworks in the Healthcare Marketing & Communications Market?

4. What is the market share of the leading vendors in the Healthcare Marketing & Communications Market?

5. Which modes and strategic moves are suitable for entering the Healthcare Marketing & Communications Market?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Need for enhanced patient experience through increased communication
    • 5.1.1.2. Increasing digitalization across the healthcare sector globally
    • 5.1.1.3. Government enforcement to increase patient awareness & education
  • 5.1.2. Restraints
    • 5.1.2.1. High investment requirement for healthcare marketing & communication solutions
  • 5.1.3. Opportunities
    • 5.1.3.1. Inclination towards personalized medicine and telemedicine
    • 5.1.3.2. Integration of advanced technologies and introduction of innovative features
  • 5.1.4. Challenges
    • 5.1.4.1. Data privacy and interoperability concerns
• 5.2. Market Segmentation Analysis
  • 5.2.1. Type: Proliferating demand for multi-channel healthcare marketing & communication solutions
  • 5.2.2. Services: Significant penetration of Customer Relationship Management (CRM) services
  • 5.2.3. End-User: Burgeoning adoption by the healthcare providers
• 5.3. Market Trend Analysis
• 5.4. Cumulative Impact of Russia-Ukraine Conflict
• 5.5. Cumulative Impact of High Inflation
• 5.6. Porter's Five Forces Analysis
  • 5.6.1. Threat of New Entrants
  • 5.6.2. Threat of Substitutes
  • 5.6.3. Bargaining Power of Customers
  • 5.6.4. Bargaining Power of Suppliers
  • 5.6.5. Industry Rivalry
• 5.7. Value Chain & Critical Path Analysis
• 5.8. Regulatory Framework Analysis
• 5.9. Client Customization
  • 5.9.1. Regulatory Framework Guiding Communication in the Healthcare Sector

6. Healthcare Marketing & Communications Market, by Type

• 6.1. Introduction
• 6.2. Multi-Channel
• 6.3. Omnichannel

7. Healthcare Marketing & Communications Market, by Services

• 7.1. Introduction
• 7.2. Customer Relationship Management (CRM)
• 7.3. Digital Marketing Services
• 7.4. Healthcare Advertising & Public Relations
• 7.5. Patient Engagement & Experience

8. Healthcare Marketing & Communications Market, by End-User

• 8.1. Introduction
• 8.2. Healthcare Payer
• 8.3. Healthcare Provider

9. Americas Healthcare Marketing & Communications Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Healthcare Marketing & Communications Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Healthcare Marketing & Communications Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
  • 12.3.1. Accenture Completes Acquisition of Healthcare Marketing Agency ConcentricLife
  • 12.3.2. Global Health Marketing & Communications (GHMC) Welcomes Improve Comunicaciones as Exclusive Agency Partner in Mexico
  • 12.3.3. Publicis Health Launches Insagic, a Groundbreaking Insights and Advisory Business

13. Competitive Portfolio

• 13.1. Key Company Profiles
• 13.2. Key Product Portfolio