アイメイクアップ市場：製品別、流通チャネル別 - 2024年～2030年の世界予測

アイメイクアップ市場規模は2023年に175億5,000万米ドルと推定され、2024年には186億米ドルに達し、CAGR 6.50％で2030年には272億7,000万米ドルに達すると予測されています。

アイメイクアップは、目元を引き立てたり、見た目を変えたりするために目元に塗られます。これらの製品には、アイシャドウ、アイライナー、マスカラ、アイブロウペンシルなどが含まれます。アイメイクアップは多くの美容法における定番であり、目元を強調し、普段使いであれ特別な日であれ、希望する外観に貢献することで、化粧品塗布において重要な役割を果たしています。世界の可処分所得の増加により、消費者は化粧品を含む贅沢品や非必需品により多くの支出をするようになり、市場の成長を牽引しています。ソーシャルメディア・プラットフォームと美容インフルエンサーは、トレンドと消費者の嗜好を形成する上で極めて重要な役割を果たしています。人気タレントによるチュートリアル、製品レビュー、支持は、フォロワーに新しい製品やテクニックを試すよう促し、市場成長を後押ししています。アイメイクアップ製品に関連した偽造品が出回っていることが市場成長の妨げとなっています。クルーエルティフリーやヴィーガン・メーキャップ製品に関する意識が高まっています。アイメイクアップ業界は、こうした嗜好に対応するために成長しており、倫理的な慣行に取り組むブランドが増え、市場成長の機会を生み出しています。

製品リキッド、ジェル、ペンシルなど多様な形態のアイライナーの人気上昇

眉ライナーは、眉毛を整え、埋めるために特別にデザインされたメーキャップ製品です。ペンシル、パウダー、ジェルなど様々な形があります。眉ライナーの主な機能は、眉毛の形を整え、より豊かではっきりした眉毛に見せることです。眉ライナーには、様々な髪の色や肌の色に合うよう、様々な色があり、塗り方次第でナチュラルにもドラマチックにも仕上げることができます。アイライナーは、まぶたとまつげの根元の輪郭を描くことで、目元を際立たせるために使う。リキッド、ジェル、ペンシルが一般的です。アイライナーは、ナチュラルに仕上げるための正確な細いラインから、よりドラマチックに仕上げるための太く大胆なラインまで、様々な表情を作るために使うことができます。カラーバリエーションも豊富で、普段使いはもちろん、アーティスティックなメイクや特別な日のメイクにも使えます。アイペンシルはアイライナーに似ていて、よりソフトでワックスのようなテクスチャーを持っています。なじみが良いので、にじんだようなスモーキーな目元を作るのに適しています。アイペンシルは用途が広く、アイラインを引くだけでなく、アイシャドウのベースとして使うこともあります。アイペンシルには様々な色があり、アイメイクアップルーチンの創造性とカスタマイズを可能にします。アイペンシルは通常、コントロールしやすく、塗りやすいので、あらゆるレベルのメイクアップユーザーに適しています。マスカラは、まつげを長く、太く、濃く見せるためにまつげに塗る化粧品です。最もポピュラーなアイメイクアップ製品の一つで、ウォータープルーフ、ボリュームアップ、長さ出しなど様々な処方があります。マスカラには、根元から毛先までまつ毛をコーティングするために使用されるワンドアプリケーターがあり、まつ毛をセパレートし、ダマを防ぐのに役立ちます。さまざまな色があるが、黒は印象的なコントラストをつけ、目元を引き立てる効果があるため、最もよく使われる色合いです。アイシャドウは、まぶたに色と立体感を加えるために使う。パウダー、クリーム、スティックなど様々な形があります。アイシャドウには、マットなものからシマーなもの、メタリックなものまで、さまざまな色と仕上がりがあります。アイシャドウは単独で、あるいは組み合わせて使うことで、深みを出したり、目元を強調したり、メイクアップにポップな色を加えたりすることができます。アイシャドウは、ブラシ、アプリケーター、または指で塗ることができ、製品の曲げやすさにより、希望のアイメイクアップスタイルにシームレスに統合することができます。

流通チャネル：オンラインチャネルでのアイメイクアップ製品の利用可能性の増加

オフラインの流通チャネルには、百貨店、専門店、スーパーマーケット、薬局などの実店舗が含まれます。伝統的に、消費者がアイメイクアップを購入する最も一般的な方法です。オフライン・チャネルの主な利点は、顧客が色合いを試したり、専門家のアドバイスを受けたりと、物理的に商品と触れ合うことができる触覚的な体験を提供できることです。しかし、課題としては、運営コストの高さや地理的なリーチの制限などがあります。デジタル化が進む中、オフライン・チャネルは、品揃えが豊富で利便性の高いオンライン・プラットフォームとの厳しい競争にも直面しています。オンライン・チャネルには、eコマース・プラットフォーム、ブランド・ウェブサイト、ソーシャルメディア・マーケットプレースが含まれます。このチャネルは、COVID-19のパンデミックなどの世界の出来事によって大きく加速し、急激な成長を遂げています。このチャネルの利点は、利便性、より広範なリーチ、運用コストの削減による競争力のある価格設定などです。また、デジタル・マーケティングを通じて、ブランドは消費者と直接関わることができ、パーソナライズされた体験を提供し、データ分析を活用してターゲットを絞った商品を推奨することができます。課題としては、顧客が購入前に商品を試せないこと、返品率の増加、市場が飽和しているため新規参入企業の認知度が上がりにくいことなどが挙げられます。

地域別の洞察

アメリカの消費者は、長時間着用でき、安全で、天然素材やオーガニック素材を使用した、革新的で高品質な製品を好みます。この地域の多面的な人口構成を反映し、多様な肌色や肌タイプに対応するアイメイクアップに対する需要は大きいです。さらに、デジタルの影響も強く、ソーシャルメディアの動向や美容インフルエンサーが消費者の嗜好形成に極めて重要な役割を果たしています。APAC地域は、可処分所得の増加と、女性・男性双方における身だしなみと美容製品への関心の高まりに牽引され、急速な市場成長を示しています。中国、韓国、日本といった国々がその最前線にあり、それぞれが製品の嗜好に影響を与える独自の美容基準を有しています。例えば、韓国と日本では、自然な仕上がりを提供する製品、例えば、明るくて繊細なアイシャドウや、太すぎず目の形を強調するアイライナーなどが重視されています。また、K-ビューティーやJ-ビューティーの動向の影響も大きく、クッションアイライナーやファイバーマスカラなど、革新的な製品を推進しています。EMEA（欧州・中東・アフリカ）地域は、多様な文化と消費者の嗜好により、多様な市場を形成しています。欧州では、高品質で高級なアイメイクアップ製品への嗜好が強く、消費者はブランドの伝統と持続可能性を重視しています。中東では、特にアイライナーとマスカラに重点を置き、暑い気候にも耐えられる、大胆で長持ちする製品への需要が見られます。アフリカでは、大陸の多様な人口構成を反映し、多様な肌色や肌タイプに対応するアイメイクアップへの関心が高まっており、市場が立ち上がりつつあります。

FPNVポジショニング・マトリックス

FPNVポジショニングマトリックスは、アイメイクアップ市場を評価する上で極めて重要です。事業戦略と製品満足度に関連する主要指標を調査し、ベンダーの包括的な評価を提供します。この綿密な分析により、ユーザーは各自の要件に沿った十分な情報に基づいた意思決定を行うことができます。評価に基づき、ベンダーは成功の度合いが異なる4つの象限に分類されます：フォアフロント（F）、パスファインダー（P）、ニッチ（N）、バイタル（V）です。

市場シェア分析

市場シェア分析は、アイメイクアップ市場におけるベンダーの現状について、洞察に満ちた詳細な調査を提供する包括的なツールです。全体的な収益、顧客基盤、その他の主要指標についてベンダーの貢献度を綿密に比較・分析することで、企業の業績や市場シェア争いの際に直面する課題について理解を深めることができます。さらに、この分析により、調査対象基準年に観察された累積、断片化の優位性、合併の特徴などの要因を含む、この分野の競合特性に関する貴重な考察が得られます。このような詳細レベルの拡大により、ベンダーはより多くの情報に基づいた意思決定を行い、市場で競争優位に立つための効果的な戦略を考案することができます。

本レポートは、以下の側面に関する貴重な洞察を提供しています：

1.市場の浸透度：主要企業が提供する市場に関する包括的な情報を提示しています。

2.市場の開拓度：有利な新興市場を深く掘り下げ、成熟市場セグメントにおける浸透度を分析しています。

3.市場の多様化：新製品の発売、未開拓の地域、最近の開発、投資に関する詳細な情報を提供します。

4.競合の評価と情報：市場シェア、戦略、製品、認証、規制状況、特許状況、主要企業の製造能力について徹底的な評価を行います。

5.製品開発およびイノベーション：将来の技術、研究開発活動、画期的な製品開発に関する知的洞察を提供します。

本レポートは、以下のような主要な質問に対応しています：

1.アイメイクアップ市場の市場規模および予測は？

2.アイメイクアップ市場の予測期間中に投資を検討すべき製品、セグメント、用途、分野は何か？

3.アイメイクアップ市場の技術動向と規制枠組みは？

4.アイメイクアップ市場における主要ベンダーの市場シェアは？

5.アイメイクアップ市場への参入に適した形態や戦略的手段は？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 消費者の可処分所得の増加と自己表現の欲求
    • ソーシャルメディアと美容インフルエンサーの影響力の高まり
    • ナチュラル・オーガニック化粧品の需要増加
  • 抑制要因
    • 厳格な製品配合規制と安全基準
  • 機会
    • スキンケア効果を付加した革新的なアイメイク処方の継続的な開発
    • 美容インフルエンサーによる商品宣伝のための戦略的コラボレーション
  • 課題
    • 消費者の嗜好の急速な変化と美容動向の進化
• 市場セグメンテーション分析
  • 商品：リキッド、ジェル、ペンシルなど、さまざまな形状のアイライナーの人気が高まっています
  • 流通チャネル：オンラインチャネル全体でアイメイクアップ製品の入手可能性の向上
• 市場ディスラプション分析
• ポーターのファイブフォース分析
• バリューチェーンとクリティカルパス分析
• 価格分析
• 技術分析
• 特許分析
• 貿易分析
• 規制枠組みの分析

第6章 アイメイクアップ市場：製品別

• 眉ライナー
• アイライナー
• アイペンシル
• マスカラ
• 影

第7章 アイメイクアップ市場：流通チャネル別

• オフライン
• オンライン

第8章 南北アメリカのアイメイクアップ市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第9章 アジア太平洋のアイメイクアップ市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第10章 欧州・中東・アフリカのアイメイクアップ市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第11章 競合情勢

• 市場シェア分析、2023年
• FPNVポジショニングマトリックス、2023年
• 競合シナリオ分析
  • AF94がUlta Beautyと提携してアイメイクアップコレクションを拡大
  • 希少な美が、アイメイクアップの3つのイノベーションで秋を告げる
  • ロレアル、CES 2023で最先端技術によるインクルーシブビューティー革命を発表
• 戦略分析と提言

第12章 競合ポートフォリオ

• 主要企業プロファイル
• 主要製品ポートフォリオ

LIST OF FIGURES

• FIGURE 1. EYE MAKEUP MARKET RESEARCH PROCESS
• FIGURE 2. EYE MAKEUP MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL EYE MAKEUP MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL EYE MAKEUP MARKET SIZE, BY REGION, 2023 VS 2030 (%)
• FIGURE 5. GLOBAL EYE MAKEUP MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. EYE MAKEUP MARKET DYNAMICS
• FIGURE 7. GLOBAL EYE MAKEUP MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
• FIGURE 8. GLOBAL EYE MAKEUP MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 9. GLOBAL EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 10. GLOBAL EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 11. AMERICAS EYE MAKEUP MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 12. AMERICAS EYE MAKEUP MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 13. UNITED STATES EYE MAKEUP MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 14. UNITED STATES EYE MAKEUP MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 15. ASIA-PACIFIC EYE MAKEUP MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 16. ASIA-PACIFIC EYE MAKEUP MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 17. EUROPE, MIDDLE EAST & AFRICA EYE MAKEUP MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA EYE MAKEUP MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 19. EYE MAKEUP MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 20. EYE MAKEUP MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. EYE MAKEUP MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL EYE MAKEUP MARKET SIZE, 2018-2023 (USD MILLION)
• TABLE 4. GLOBAL EYE MAKEUP MARKET SIZE, 2024-2030 (USD MILLION)
• TABLE 5. GLOBAL EYE MAKEUP MARKET SIZE, BY REGION, 2018-2023 (USD MILLION)
• TABLE 6. GLOBAL EYE MAKEUP MARKET SIZE, BY REGION, 2024-2030 (USD MILLION)
• TABLE 7. GLOBAL EYE MAKEUP MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
• TABLE 8. GLOBAL EYE MAKEUP MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
• TABLE 9. GLOBAL EYE MAKEUP MARKET SIZE, BY BROW LINER, BY REGION, 2018-2023 (USD MILLION)
• TABLE 10. GLOBAL EYE MAKEUP MARKET SIZE, BY BROW LINER, BY REGION, 2024-2030 (USD MILLION)
• TABLE 11. GLOBAL EYE MAKEUP MARKET SIZE, BY EYE LINER, BY REGION, 2018-2023 (USD MILLION)
• TABLE 12. GLOBAL EYE MAKEUP MARKET SIZE, BY EYE LINER, BY REGION, 2024-2030 (USD MILLION)
• TABLE 13. GLOBAL EYE MAKEUP MARKET SIZE, BY EYE PENCIL, BY REGION, 2018-2023 (USD MILLION)
• TABLE 14. GLOBAL EYE MAKEUP MARKET SIZE, BY EYE PENCIL, BY REGION, 2024-2030 (USD MILLION)
• TABLE 15. GLOBAL EYE MAKEUP MARKET SIZE, BY MASCARA, BY REGION, 2018-2023 (USD MILLION)
• TABLE 16. GLOBAL EYE MAKEUP MARKET SIZE, BY MASCARA, BY REGION, 2024-2030 (USD MILLION)
• TABLE 17. GLOBAL EYE MAKEUP MARKET SIZE, BY SHADOW, BY REGION, 2018-2023 (USD MILLION)
• TABLE 18. GLOBAL EYE MAKEUP MARKET SIZE, BY SHADOW, BY REGION, 2024-2030 (USD MILLION)
• TABLE 19. GLOBAL EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2023 (USD MILLION)
• TABLE 20. GLOBAL EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024-2030 (USD MILLION)
• TABLE 21. GLOBAL EYE MAKEUP MARKET SIZE, BY OFFLINE, BY REGION, 2018-2023 (USD MILLION)
• TABLE 22. GLOBAL EYE MAKEUP MARKET SIZE, BY OFFLINE, BY REGION, 2024-2030 (USD MILLION)
• TABLE 23. GLOBAL EYE MAKEUP MARKET SIZE, BY ONLINE, BY REGION, 2018-2023 (USD MILLION)
• TABLE 24. GLOBAL EYE MAKEUP MARKET SIZE, BY ONLINE, BY REGION, 2024-2030 (USD MILLION)
• TABLE 25. AMERICAS EYE MAKEUP MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
• TABLE 26. AMERICAS EYE MAKEUP MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
• TABLE 27. AMERICAS EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2023 (USD MILLION)
• TABLE 28. AMERICAS EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024-2030 (USD MILLION)
• TABLE 29. AMERICAS EYE MAKEUP MARKET SIZE, BY COUNTRY, 2018-2023 (USD MILLION)
• TABLE 30. AMERICAS EYE MAKEUP MARKET SIZE, BY COUNTRY, 2024-2030 (USD MILLION)
• TABLE 31. ARGENTINA EYE MAKEUP MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
• TABLE 32. ARGENTINA EYE MAKEUP MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
• TABLE 33. ARGENTINA EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2023 (USD MILLION)
• TABLE 34. ARGENTINA EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024-2030 (USD MILLION)
• TABLE 35. BRAZIL EYE MAKEUP MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
• TABLE 36. BRAZIL EYE MAKEUP MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
• TABLE 37. BRAZIL EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2023 (USD MILLION)
• TABLE 38. BRAZIL EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024-2030 (USD MILLION)
• TABLE 39. CANADA EYE MAKEUP MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
• TABLE 40. CANADA EYE MAKEUP MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
• TABLE 41. CANADA EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2023 (USD MILLION)
• TABLE 42. CANADA EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024-2030 (USD MILLION)
• TABLE 43. MEXICO EYE MAKEUP MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
• TABLE 44. MEXICO EYE MAKEUP MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
• TABLE 45. MEXICO EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2023 (USD MILLION)
• TABLE 46. MEXICO EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024-2030 (USD MILLION)
• TABLE 47. UNITED STATES EYE MAKEUP MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
• TABLE 48. UNITED STATES EYE MAKEUP MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
• TABLE 49. UNITED STATES EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2023 (USD MILLION)
• TABLE 50. UNITED STATES EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024-2030 (USD MILLION)
• TABLE 51. UNITED STATES EYE MAKEUP MARKET SIZE, BY STATE, 2018-2023 (USD MILLION)
• TABLE 52. UNITED STATES EYE MAKEUP MARKET SIZE, BY STATE, 2024-2030 (USD MILLION)
• TABLE 53. ASIA-PACIFIC EYE MAKEUP MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
• TABLE 54. ASIA-PACIFIC EYE MAKEUP MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
• TABLE 55. ASIA-PACIFIC EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2023 (USD MILLION)
• TABLE 56. ASIA-PACIFIC EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024-2030 (USD MILLION)
• TABLE 57. ASIA-PACIFIC EYE MAKEUP MARKET SIZE, BY COUNTRY, 2018-2023 (USD MILLION)
• TABLE 58. ASIA-PACIFIC EYE MAKEUP MARKET SIZE, BY COUNTRY, 2024-2030 (USD MILLION)
• TABLE 59. AUSTRALIA EYE MAKEUP MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
• TABLE 60. AUSTRALIA EYE MAKEUP MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
• TABLE 61. AUSTRALIA EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2023 (USD MILLION)
• TABLE 62. AUSTRALIA EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024-2030 (USD MILLION)
• TABLE 63. CHINA EYE MAKEUP MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
• TABLE 64. CHINA EYE MAKEUP MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
• TABLE 65. CHINA EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2023 (USD MILLION)
• TABLE 66. CHINA EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024-2030 (USD MILLION)
• TABLE 67. INDIA EYE MAKEUP MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
• TABLE 68. INDIA EYE MAKEUP MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
• TABLE 69. INDIA EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2023 (USD MILLION)
• TABLE 70. INDIA EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024-2030 (USD MILLION)
• TABLE 71. INDONESIA EYE MAKEUP MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
• TABLE 72. INDONESIA EYE MAKEUP MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
• TABLE 73. INDONESIA EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2023 (USD MILLION)
• TABLE 74. INDONESIA EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024-2030 (USD MILLION)
• TABLE 75. JAPAN EYE MAKEUP MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
• TABLE 76. JAPAN EYE MAKEUP MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
• TABLE 77. JAPAN EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2023 (USD MILLION)
• TABLE 78. JAPAN EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024-2030 (USD MILLION)
• TABLE 79. MALAYSIA EYE MAKEUP MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
• TABLE 80. MALAYSIA EYE MAKEUP MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
• TABLE 81. MALAYSIA EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2023 (USD MILLION)
• TABLE 82. MALAYSIA EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024-2030 (USD MILLION)
• TABLE 83. PHILIPPINES EYE MAKEUP MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
• TABLE 84. PHILIPPINES EYE MAKEUP MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
• TABLE 85. PHILIPPINES EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2023 (USD MILLION)
• TABLE 86. PHILIPPINES EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024-2030 (USD MILLION)
• TABLE 87. SINGAPORE EYE MAKEUP MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
• TABLE 88. SINGAPORE EYE MAKEUP MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
• TABLE 89. SINGAPORE EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2023 (USD MILLION)
• TABLE 90. SINGAPORE EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024-2030 (USD MILLION)
• TABLE 91. SOUTH KOREA EYE MAKEUP MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
• TABLE 92. SOUTH KOREA EYE MAKEUP MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
• TABLE 93. SOUTH KOREA EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2023 (USD MILLION)
• TABLE 94. SOUTH KOREA EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024-2030 (USD MILLION)
• TABLE 95. TAIWAN EYE MAKEUP MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
• TABLE 96. TAIWAN EYE MAKEUP MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
• TABLE 97. TAIWAN EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2023 (USD MILLION)
• TABLE 98. TAIWAN EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024-2030 (USD MILLION)
• TABLE 99. THAILAND EYE MAKEUP MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
• TABLE 100. THAILAND EYE MAKEUP MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
• TABLE 101. THAILAND EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2023 (USD MILLION)
• TABLE 102. THAILAND EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024-2030 (USD MILLION)
• TABLE 103. VIETNAM EYE MAKEUP MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
• TABLE 104. VIETNAM EYE MAKEUP MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
• TABLE 105. VIETNAM EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2023 (USD MILLION)
• TABLE 106. VIETNAM EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024-2030 (USD MILLION)
• TABLE 107. EUROPE, MIDDLE EAST & AFRICA EYE MAKEUP MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
• TABLE 108. EUROPE, MIDDLE EAST & AFRICA EYE MAKEUP MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
• TABLE 109. EUROPE, MIDDLE EAST & AFRICA EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2023 (USD MILLION)
• TABLE 110. EUROPE, MIDDLE EAST & AFRICA EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024-2030 (USD MILLION)
• TABLE 111. EUROPE, MIDDLE EAST & AFRICA EYE MAKEUP MARKET SIZE, BY COUNTRY, 2018-2023 (USD MILLION)
• TABLE 112. EUROPE, MIDDLE EAST & AFRICA EYE MAKEUP MARKET SIZE, BY COUNTRY, 2024-2030 (USD MILLION)
• TABLE 113. DENMARK EYE MAKEUP MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
• TABLE 114. DENMARK EYE MAKEUP MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
• TABLE 115. DENMARK EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2023 (USD MILLION)
• TABLE 116. DENMARK EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024-2030 (USD MILLION)
• TABLE 117. EGYPT EYE MAKEUP MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
• TABLE 118. EGYPT EYE MAKEUP MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
• TABLE 119. EGYPT EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2023 (USD MILLION)
• TABLE 120. EGYPT EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024-2030 (USD MILLION)
• TABLE 121. FINLAND EYE MAKEUP MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
• TABLE 122. FINLAND EYE MAKEUP MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
• TABLE 123. FINLAND EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2023 (USD MILLION)
• TABLE 124. FINLAND EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024-2030 (USD MILLION)
• TABLE 125. FRANCE EYE MAKEUP MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
• TABLE 126. FRANCE EYE MAKEUP MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
• TABLE 127. FRANCE EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2023 (USD MILLION)
• TABLE 128. FRANCE EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024-2030 (USD MILLION)
• TABLE 129. GERMANY EYE MAKEUP MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
• TABLE 130. GERMANY EYE MAKEUP MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
• TABLE 131. GERMANY EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2023 (USD MILLION)
• TABLE 132. GERMANY EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024-2030 (USD MILLION)
• TABLE 133. ISRAEL EYE MAKEUP MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
• TABLE 134. ISRAEL EYE MAKEUP MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
• TABLE 135. ISRAEL EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2023 (USD MILLION)
• TABLE 136. ISRAEL EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024-2030 (USD MILLION)
• TABLE 137. ITALY EYE MAKEUP MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
• TABLE 138. ITALY EYE MAKEUP MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
• TABLE 139. ITALY EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2023 (USD MILLION)
• TABLE 140. ITALY EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024-2030 (USD MILLION)
• TABLE 141. NETHERLANDS EYE MAKEUP MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
• TABLE 142. NETHERLANDS EYE MAKEUP MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
• TABLE 143. NETHERLANDS EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2023 (USD MILLION)
• TABLE 144. NETHERLANDS EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024-2030 (USD MILLION)
• TABLE 145. NIGERIA EYE MAKEUP MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
• TABLE 146. NIGERIA EYE MAKEUP MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
• TABLE 147. NIGERIA EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2023 (USD MILLION)
• TABLE 148. NIGERIA EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024-2030 (USD MILLION)
• TABLE 149. NORWAY EYE MAKEUP MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
• TABLE 150. NORWAY EYE MAKEUP MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
• TABLE 151. NORWAY EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2023 (USD MILLION)
• TABLE 152. NORWAY EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024-2030 (USD MILLION)
• TABLE 153. POLAND EYE MAKEUP MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
• TABLE 154. POLAND EYE MAKEUP MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
• TABLE 155. POLAND EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2023 (USD MILLION)
• TABLE 156. POLAND EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024-2030 (USD MILLION)
• TABLE 157. QATAR EYE MAKEUP MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
• TABLE 158. QATAR EYE MAKEUP MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
• TABLE 159. QATAR EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2023 (USD MILLION)
• TABLE 160. QATAR EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024-2030 (USD MILLION)
• TABLE 161. RUSSIA EYE MAKEUP MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
• TABLE 162. RUSSIA EYE MAKEUP MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
• TABLE 163. RUSSIA EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2023 (USD MILLION)
• TABLE 164. RUSSIA EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024-2030 (USD MILLION)
• TABLE 165. SAUDI ARABIA EYE MAKEUP MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
• TABLE 166. SAUDI ARABIA EYE MAKEUP MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
• TABLE 167. SAUDI ARABIA EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2023 (USD MILLION)
• TABLE 168. SAUDI ARABIA EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024-2030 (USD MILLION)
• TABLE 169. SOUTH AFRICA EYE MAKEUP MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
• TABLE 170. SOUTH AFRICA EYE MAKEUP MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
• TABLE 171. SOUTH AFRICA EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2023 (USD MILLION)
• TABLE 172. SOUTH AFRICA EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024-2030 (USD MILLION)
• TABLE 173. SPAIN EYE MAKEUP MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
• TABLE 174. SPAIN EYE MAKEUP MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
• TABLE 175. SPAIN EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2023 (USD MILLION)
• TABLE 176. SPAIN EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024-2030 (USD MILLION)
• TABLE 177. SWEDEN EYE MAKEUP MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
• TABLE 178. SWEDEN EYE MAKEUP MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
• TABLE 179. SWEDEN EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2023 (USD MILLION)
• TABLE 180. SWEDEN EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024-2030 (USD MILLION)
• TABLE 181. SWITZERLAND EYE MAKEUP MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
• TABLE 182. SWITZERLAND EYE MAKEUP MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
• TABLE 183. SWITZERLAND EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2023 (USD MILLION)
• TABLE 184. SWITZERLAND EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024-2030 (USD MILLION)
• TABLE 185. TURKEY EYE MAKEUP MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
• TABLE 186. TURKEY EYE MAKEUP MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
• TABLE 187. TURKEY EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2023 (USD MILLION)
• TABLE 188. TURKEY EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024-2030 (USD MILLION)
• TABLE 189. UNITED ARAB EMIRATES EYE MAKEUP MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
• TABLE 190. UNITED ARAB EMIRATES EYE MAKEUP MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
• TABLE 191. UNITED ARAB EMIRATES EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2023 (USD MILLION)
• TABLE 192. UNITED ARAB EMIRATES EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024-2030 (USD MILLION)
• TABLE 193. UNITED KINGDOM EYE MAKEUP MARKET SIZE, BY PRODUCT, 2018-2023 (USD MILLION)
• TABLE 194. UNITED KINGDOM EYE MAKEUP MARKET SIZE, BY PRODUCT, 2024-2030 (USD MILLION)
• TABLE 195. UNITED KINGDOM EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2023 (USD MILLION)
• TABLE 196. UNITED KINGDOM EYE MAKEUP MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024-2030 (USD MILLION)
• TABLE 197. EYE MAKEUP MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 198. EYE MAKEUP MARKET, FPNV POSITIONING MATRIX, 2023

[190 Pages Report] The Eye Makeup Market size was estimated at USD 17.55 billion in 2023 and expected to reach USD 18.60 billion in 2024, at a CAGR 6.50% to reach USD 27.27 billion by 2030.

Eye makeup is applied around the eyes to enhance or alter their appearance. These products include eyeshadow, eyeliner, mascara, and eyebrow pencils. Eye makeup is a staple in many beauty regimes, playing a crucial role in cosmetic application by emphasizing the eyes and contributing to a desired look, whether for daily wear or special occasions. Rising disposable incomes globally have allowed consumers to spend more on luxury and non-essential goods, including makeup is driving the market growth. Social media platforms and beauty influencers have played a pivotal role in shaping trends and consumer preferences. Tutorials, product reviews, and endorsements from popular personalities encourage followers to try new products and techniques, thereby fueling market growth. The availability of counterfeit products associated with eye makeup products hampers the market growth. There is an increasing awareness regarding cruelty-free and vegan makeup products. The eye makeup industry is growing to accommodate these preferences, with more brands committing to ethical practices, creating opportunities for market growth.

Product: Rising popularity of eye liners that are available in multiple forms: liquid, gel, and pencil

Brow liners are makeup products designed specifically for defining and filling in the eyebrows. They come in various forms, including pencils, powders, and gels. Their primary function is to enhance the shape of the eyebrows, making them appear fuller and more defined. Brow liners are available in a range of colors to match different hair colors and skin tones, allowing for a natural or dramatic look depending on the application technique. Eye liners are used to define the eyes, making them stand out by outlining the eyelid and the base of the lashes. They are available in multiple forms: liquid, gel, and pencil being the most common. Eye liners can be used to create various looks from a precise thin line for a natural effect to a thicker, bolder line for more dramatic eye makeup. Colors range widely, offering options for everyday looks as well as more artistic or occasion-specific applications. Eye pencils are similar to eye liners and tend to have a softer, waxier texture. They are excellent for creating smudged, smoky eye looks due to their blendable nature. Eye pencils are versatile, being used not only to line the eyes but sometimes also as a base for eyeshadow. They come in a spectrum of colors, allowing for creativity and customization in eye makeup routines. Eye pencils usually offer easier control and application, making them suitable for makeup users of all skill levels. Mascara is a cosmetic product applied to the eyelashes to make them appear longer, thicker, and darker. It is one of the most popular eye makeup products and comes in various formulas, including waterproof, volumizing, and lengthening options. Mascaras have a wand applicator that is used to coat the lashes from root to tip, helping to separate the lashes and prevent clumps. Available in different colors, black remains the most commonly used shade for its ability to provide a striking contrast and enhance the eyes. Eyeshadow is used to add color and dimension to the eyelids. It comes in various forms, including powder, cream, and stick. Eyeshadows can be found in a vast array of colors and finishes, from matte to shimmer to metallic. Used alone or in combination, eyeshadows can create depth, highlight the eyes, or add a pop of color to makeup looks. They are applied with brushes, applicators, or fingers, and the bendability of the product allows for seamless integration into the desired eye makeup style.

Distribution Channel: Increasing availability of eye makeup products across online channels

Offline distribution channel encompasses brick-and-mortar stores such as department stores, specialty stores, supermarkets, and pharmacies. It is traditionally the most prevalent method for consumers to purchase eye makeup. The main advantage of offline channels is the tactile experience they offer, allowing customers to physically interact with products, from testing shades to getting professional advice. However, the challenges include higher operational costs and the limitations of geographical reach. In an increasingly digital world, offline channels also face stiff competition from online platforms, which often offer wider selections and convenience. The online channel includes e-commerce platforms, brand websites, and social media marketplaces. This channel has seen exponential growth, significantly accelerated by global events such as the COVID-19 pandemic. The advantages here include convenience, a broader reach, and often more competitive pricing due to lower operational costs. Through digital marketing, brands can also engage directly with consumers, offering personalized experiences and leveraging data analytics for targeted product recommendations. The challenges include the inability of customers to try products before purchase, increased return rates, and the saturated market, which can make it difficult for new entrants to gain visibility.

Regional Insights

Consumers in America prefer innovative and high-quality products that offer long-lasting wear and are made from safe, often natural or organic, ingredients. There is a significant demand for eye makeup that caters to diverse skin tones and types, reflecting the region's multifaceted demographics. Additionally, the digital influence is strong, with social media trends and beauty influencers playing a pivotal role in shaping consumer preferences. The APAC region is marked by its rapid market growth, driven by increasing disposable incomes and a growing interest in personal grooming and beauty products among both women and men. Countries such as China, South Korea, and Japan are at the forefront, each with unique beauty standards that influence product preferences. For instance, in South Korea and Japan, there is a strong emphasis on products that offer a natural look, such as light and subtle eye shadows and eyeliners that enhance the eyes' shape without appearing too bold. The influence of K-beauty and J-beauty trends is also significant, promoting innovative products including, cushion eyeliners and fiber mascaras. The EMEA region presents a diverse market due to its wide range of cultures and consumer preferences. In Europe, there is a strong preference for high-quality, luxury eye makeup products, with consumers valuing brand heritage and sustainability. The Middle East showcases a demand for bold and long-lasting products that can withstand hot climates, with a particular emphasis on eyeliners and mascaras. In Africa, the market is emerging, with an increasing interest in eye makeup that caters to diverse skin tones and types, reflecting the continent's diverse demographics.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Eye Makeup Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Eye Makeup Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Eye Makeup Market, highlighting leading vendors and their innovative profiles. These include Amorepacific Corporation, Amway International Inc., Apcos Naturals Pvt. Ltd., Avon Products, Inc., Christian Dior SE, Clarins Group, ColorBar Cosmetics Pvt. Ltd., Coty Inc., e.l.f. Beauty, Inc., Estee Lauder Companies Inc., Kao Corporation, L'Oreal S.A., LVMH Corp., MARS Cosmetics, Mary Kay Inc., Natura Cosmeticos S.A., Oriflame Cosmetics AG, Revlon, Inc., Shiseido Company, Limited, The Procter & Gamble Company, Too Faced Cosmetics, LLC, Unilever PLC, Urban Decay Cosmetics LLC, and Vellvette Lifestyle Private Limited.

Market Segmentation & Coverage

This research report categorizes the Eye Makeup Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Product
  • Brow liner
  • Eye Liner
  • Eye Pencil
  • Mascara
  • Shadow

• Distribution Channel
  • Offline
  • Online

• Region
  • Americas
    • Argentina
    • Brazil
    • Canada
    • Mexico
    • United States
      • California
      • Florida
      • Illinois
      • New York
      • Ohio
      • Pennsylvania
      • Texas
  • Asia-Pacific
    • Australia
    • China
    • India
    • Indonesia
    • Japan
    • Malaysia
    • Philippines
    • Singapore
    • South Korea
    • Taiwan
    • Thailand
    • Vietnam

• Europe, Middle East & Africa
  • Denmark
  • Egypt
  • Finland
  • France
  • Germany
  • Israel
  • Italy
  • Netherlands
  • Nigeria
  • Norway
  • Poland
  • Qatar
  • Russia
  • Saudi Arabia
  • South Africa
  • Spain
  • Sweden
  • Switzerland
  • Turkey
  • United Arab Emirates
  • United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Eye Makeup Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Eye Makeup Market?

3. What are the technology trends and regulatory frameworks in the Eye Makeup Market?

4. What is the market share of the leading vendors in the Eye Makeup Market?

5. Which modes and strategic moves are suitable for entering the Eye Makeup Market?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing consumer disposable income coupled with a desire for self-expression
    • 5.1.1.2. Rising influence of social media and beauty influencers
    • 5.1.1.3. Growing demand for natural and organic makeup products
  • 5.1.2. Restraints
    • 5.1.2.1. Stringent product formulation regulations and safety standards
  • 5.1.3. Opportunities
    • 5.1.3.1. Ongoing development of innovative eye-makeup formulations with added skincare benefits
    • 5.1.3.2. Strategic collaborations between beauty influencers for endorsement of product
  • 5.1.4. Challenges
    • 5.1.4.1. Rapid shift in consumer preferences and evolving beauty trends
• 5.2. Market Segmentation Analysis
  • 5.2.1. Product: Rising popularity of eye liners that are available in multiple forms: liquid, gel, and pencil
  • 5.2.2. Distribution Channel: Increasing availability of eye makeup products across online channels
• 5.3. Market Disruption Analysis
• 5.4. Porter's Five Forces Analysis
  • 5.4.1. Threat of New Entrants
  • 5.4.2. Threat of Substitutes
  • 5.4.3. Bargaining Power of Customers
  • 5.4.4. Bargaining Power of Suppliers
  • 5.4.5. Industry Rivalry
• 5.5. Value Chain & Critical Path Analysis
• 5.6. Pricing Analysis
• 5.7. Technology Analysis
• 5.8. Patent Analysis
• 5.9. Trade Analysis
• 5.10. Regulatory Framework Analysis

6. Eye Makeup Market, by Product

• 6.1. Introduction
• 6.2. Brow liner
• 6.3. Eye Liner
• 6.4. Eye Pencil
• 6.5. Mascara
• 6.6. Shadow

7. Eye Makeup Market, by Distribution Channel

• 7.1. Introduction
• 7.2. Offline
• 7.3. Online

8. Americas Eye Makeup Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Eye Makeup Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Eye Makeup Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
  • 11.3.1. AF94 Partners with Ulta Beauty to Expand Eye Makeup Collection
  • 11.3.2. Rare Beauty Ushers in Fall with Trio of Eye Makeup Innovations
  • 11.3.3. L'Oreal Revolutionizes Inclusive Beauty with Cutting-Edge Technology at CES 2023
• 11.4. Strategy Analysis & Recommendation

12. Competitive Portfolio

• 12.1. Key Company Profiles
• 12.2. Key Product Portfolio