ソーシャルメディア広告市場：タイプ別、デプロイメント別、エンドユーズ別- 世界予測2024-2030年

ソーシャルメディア広告市場規模は2023年に1,090億9,000万米ドルと推定され、2024年には1,216億6,000万米ドルに達し、CAGR 11.70％で2030年には2,367億2,000万米ドルに達すると予測されます。

ソーシャルメディア広告の世界市場

ソーシャルメディア広告では、ソーシャルメディア・プラットフォームを通じて広告を作成・共有し、特定のオーディエンスにリーチします。この広告形態は、ソーシャルネットワークの膨大なユーザーベースを活用して、ブランドの露出を増やし、売上を向上させ、特定のマーケティング目標を達成します。ソーシャルメディア・プラットフォームの強力なターゲティング機能を活用することで、広告主は、人口統計学的、地理的、または行動ベースの基準に基づいて、ユーザーへのメッセージングを調整することができます。ソーシャルメディア広告は、ディスプレイ広告、動画広告、インフルエンサーとのパートナーシップなど、さまざまな広告フォーマットを網羅しています。マーケターがエンゲージメントを測定し、コンバージョンを追跡し、詳細な分析を得ることを可能にし、データ主導の意思決定と戦略の最適化を促進します。インターネットサービスの普及とソーシャルメディアユーザーの世界の増加により、ソーシャルメディア広告のリーチは拡大しています。また、モバイルファーストのコミュニケーションやショッピングの傾向が強まり、ソーシャルメディア広告へのシフトが必要となっています。しかし、プライバシーに関する懸念やユーザーデータに関する厳しい規制は、広告主が潜在顧客を効果的にターゲットにする能力を阻害する可能性があります。さらに、拡張現実（AR）や仮想現実（VR）を活用して没入感のある広告体験を実現することが、ソーシャルメディア広告市場の世界の成長を促すと予測されています。

地域別インサイト

ソーシャルメディア広告市場は、多様なオーディエンスが存在し、テクノロジー統合のレベルが高いことから、南北アメリカで発展しています。AIを活用した顧客エンゲージメントや広告のパーソナライズのための機械学習への投資が、南北アメリカにおけるソーシャルメディア広告市場の成長を後押ししています。EU諸国は、厳格なデータ保護法によりソーシャルメディア広告にとって複雑な市場となっており、ソーシャルチャネルを通じたオンラインショッピングへの親和性の高まりとともに、消費者データ保護への関心の高まりを表しています。EMEA（欧州・中東・アフリカ）地域では、ソーシャルメディアの利用が著しく伸びており、プラットフォームは地域の嗜好に適応しています。モバイルの高い普及率がソーシャル・コマースを後押しする一方、EMEA地域では高級品やサービスのソーシャルメディア上での広告が非常に普及しています。急速なデジタル成長、多様な文化、革新的なソーシャルメディア広告手法、ARやVRを含む洗練された広告のための高速インターネットの活用が重視されていることが、APAC地域におけるソーシャルメディア広告市場の成長を促進しています。

FPNVポジショニング・マトリックス

FPNVポジショニングマトリックスは、ソーシャルメディア広告市場の評価において極めて重要です。事業戦略や製品満足度に関連する主要指標を調査し、ベンダーの包括的な評価を提供します。この綿密な分析により、ユーザーは各自の要件に沿った十分な情報に基づいた意思決定を行うことができます。評価に基づき、ベンダーは成功の度合いが異なる4つの象限に分類されます：フォアフロント（F）、パスファインダー（P）、ニッチ（N）、バイタル（V）です。

市場シェア分析

市場シェア分析は、ソーシャルメディア広告市場におけるベンダーの現状について、洞察に満ちた詳細な調査を提供する包括的なツールです。全体的な収益、顧客基盤、その他の主要指標についてベンダーの貢献度を綿密に比較・分析することで、企業の業績や市場シェア争いの際に直面する課題について理解を深めることができます。さらに、この分析により、調査対象基準年に観察された累積、断片化の優位性、合併の特徴などの要因を含む、この分野の競合特性に関する貴重な考察が得られます。このような詳細レベルの拡大により、ベンダーはより多くの情報に基づいた意思決定を行い、市場で競争優位に立つための効果的な戦略を考案することができます。

本レポートは、以下の側面に関する貴重な洞察を提供しています：

1-市場の浸透度：主要企業が提供する市場に関する包括的な情報を提示しています。

2-市場の開拓度：有利な新興市場を深く掘り下げ、成熟市場セグメントにおける浸透度を分析しています。

3-市場の多様化：新製品の発売、未開拓の地域、最近の開発、投資に関する詳細な情報を提供します。

4-競合の評価と情報：市場シェア、戦略、製品、認証、規制状況、特許状況、主要企業の製造能力などを網羅的に評価します。

5-製品開発およびイノベーション：将来の技術、研究開発活動、画期的な製品開発に関する知的洞察を提供します。

本レポートは、以下のような主要な質問に対応しています：

1-ソーシャルメディア広告市場の市場規模および予測は？

2-ソーシャルメディア広告市場の予測期間中に投資を検討すべき製品、セグメント、用途、分野は何か？

3-ソーシャルメディア広告市場における技術動向と規制の枠組みは？

4-ソーシャルメディア広告市場における主要ベンダーの市場シェアは？

5-ソーシャルメディア広告市場への参入に適した形態や戦略的手段は？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 世界中でインターネットの普及とスマートフォンやタブレットの普及が増加
    • 製品範囲と消費者ベースを拡大する企業のニーズの増大
    • ブランドの知名度とエンゲージメントを強化するための活用
  • 抑制要因
    • ソーシャルメディア広告ソリューションの高コストと技術的問題
  • 機会
    • ソーシャルメディア広告ソリューションの革新的な機能のイントロダクション
    • ソーシャルメディア広告における拡張現実と仮想現実の新たな使用法
  • 課題
    • ソーシャルメディア広告に関連するデータプライバシーとセキュリティの問題
• 市場セグメンテーション分析
  • 種類：動画ベースのソーシャルメディア広告の大幅な普及
  • 導入：モバイルデバイス上でのソーシャルメディア広告の大幅な導入
  • エンドユース：小売および電子商取引分野でのソーシャルメディア広告の使用の急増
• 市場動向分析
• 高インフレの累積的影響
• ポーターのファイブフォース分析
• バリューチェーンとクリティカルパス分析
• 規制の枠組み

第6章 ソーシャルメディア広告市場：タイプ別

• バナー広告
• インタースティシャル広告
• 位置情報に基づく広告
• ネイティブ広告
• プッシュ通知
• ショートメッセージサービス（SMS）の広告
• 動画広告

第7章 ソーシャルメディア広告市場：展開別

• デスクトップ
• モバイルデバイス

第8章 ソーシャルメディア広告市場：最終用途別

• BFSI
• 政府および公共部門
• ヘルスケアとライフサイエンス
• IT＆テレコム
• 製造業
• メディアとエンターテイメント
• 小売と電子商取引
• 旅行とホスピタリティ

第9章 南北アメリカのソーシャルメディア広告市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋地域のソーシャルメディア広告市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカのソーシャルメディア広告市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• FPNVポジショニングマトリクス
• 市場シェア分析：主要企業別
• 競合シナリオ主要企業別の分析
  • 合併・買収
  • 新製品発売と機能強化
  • 受賞・表彰・拡大

第13章 競争力のあるポートフォリオ

• 主要な企業プロファイル
  • Advance Publications, Inc.
  • Amazon.com, Inc.
  • Baidu, Inc.
  • ByteDance Ltd.
  • eBay Inc.
  • Google LLC
  • LinkedIn Corporation
  • Meta Platforms, Inc.
  • Microsoft Corporation
  • Pandora Media, Inc.
  • Pinterest, Inc.
  • Sina Corporation
  • Snap Inc.
  • Soho Media Group
  • Tencent Holdings, Ltd.
  • Verizon Communications Inc.
  • X Corp.
• 主要な製品ポートフォリオ

第14章 付録

• ディスカッションガイド
• ライセンスと価格について

LIST OF FIGURES

• FIGURE 1. SOCIAL MEDIA ADVERTISING MARKET RESEARCH PROCESS
• FIGURE 2. SOCIAL MEDIA ADVERTISING MARKET SIZE, 2023 VS 2030
• FIGURE 3. SOCIAL MEDIA ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. SOCIAL MEDIA ADVERTISING MARKET SIZE, BY REGION, 2023 VS 2030 (%)
• FIGURE 5. SOCIAL MEDIA ADVERTISING MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. SOCIAL MEDIA ADVERTISING MARKET DYNAMICS
• FIGURE 7. SOCIAL MEDIA ADVERTISING MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 8. SOCIAL MEDIA ADVERTISING MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 9. SOCIAL MEDIA ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2023 VS 2030 (%)
• FIGURE 10. SOCIAL MEDIA ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 11. SOCIAL MEDIA ADVERTISING MARKET SIZE, BY END-USE, 2023 VS 2030 (%)
• FIGURE 12. SOCIAL MEDIA ADVERTISING MARKET SIZE, BY END-USE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 13. AMERICAS SOCIAL MEDIA ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 14. AMERICAS SOCIAL MEDIA ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 15. UNITED STATES SOCIAL MEDIA ADVERTISING MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 16. UNITED STATES SOCIAL MEDIA ADVERTISING MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 17. ASIA-PACIFIC SOCIAL MEDIA ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 18. ASIA-PACIFIC SOCIAL MEDIA ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA SOCIAL MEDIA ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 20. EUROPE, MIDDLE EAST & AFRICA SOCIAL MEDIA ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 21. SOCIAL MEDIA ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2023
• FIGURE 22. SOCIAL MEDIA ADVERTISING MARKET SHARE, BY KEY PLAYER, 2023

LIST OF TABLES

• TABLE 1. SOCIAL MEDIA ADVERTISING MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. SOCIAL MEDIA ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL SOCIAL MEDIA ADVERTISING MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. SOCIAL MEDIA ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 6. SOCIAL MEDIA ADVERTISING MARKET SIZE, BY BANNER ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 7. SOCIAL MEDIA ADVERTISING MARKET SIZE, BY INTERSTITIAL ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 8. SOCIAL MEDIA ADVERTISING MARKET SIZE, BY LOCATION-BASED ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. SOCIAL MEDIA ADVERTISING MARKET SIZE, BY NATIVE ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. SOCIAL MEDIA ADVERTISING MARKET SIZE, BY PUSH NOTIFICATIONS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. SOCIAL MEDIA ADVERTISING MARKET SIZE, BY SHORT MESSAGE SERVICE (SMS) ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. SOCIAL MEDIA ADVERTISING MARKET SIZE, BY VIDEO ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. SOCIAL MEDIA ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 14. SOCIAL MEDIA ADVERTISING MARKET SIZE, BY DESKTOPS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. SOCIAL MEDIA ADVERTISING MARKET SIZE, BY MOBILE DEVICES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. SOCIAL MEDIA ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 17. SOCIAL MEDIA ADVERTISING MARKET SIZE, BY BFSI, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. SOCIAL MEDIA ADVERTISING MARKET SIZE, BY GOVERNMENT & PUBLIC SECTOR, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. SOCIAL MEDIA ADVERTISING MARKET SIZE, BY HEALTHCARE & LIFE SCIENCE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. SOCIAL MEDIA ADVERTISING MARKET SIZE, BY IT & TELECOM, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. SOCIAL MEDIA ADVERTISING MARKET SIZE, BY MANUFACTURING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. SOCIAL MEDIA ADVERTISING MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 23. SOCIAL MEDIA ADVERTISING MARKET SIZE, BY RETAIL & ECOMMERCE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 24. SOCIAL MEDIA ADVERTISING MARKET SIZE, BY TRAVEL & HOSPITALITY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 25. AMERICAS SOCIAL MEDIA ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 26. AMERICAS SOCIAL MEDIA ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 27. AMERICAS SOCIAL MEDIA ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 28. AMERICAS SOCIAL MEDIA ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 29. ARGENTINA SOCIAL MEDIA ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 30. ARGENTINA SOCIAL MEDIA ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 31. ARGENTINA SOCIAL MEDIA ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 32. BRAZIL SOCIAL MEDIA ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 33. BRAZIL SOCIAL MEDIA ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 34. BRAZIL SOCIAL MEDIA ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 35. CANADA SOCIAL MEDIA ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 36. CANADA SOCIAL MEDIA ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 37. CANADA SOCIAL MEDIA ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 38. MEXICO SOCIAL MEDIA ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 39. MEXICO SOCIAL MEDIA ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 40. MEXICO SOCIAL MEDIA ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 41. UNITED STATES SOCIAL MEDIA ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 42. UNITED STATES SOCIAL MEDIA ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 43. UNITED STATES SOCIAL MEDIA ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 44. UNITED STATES SOCIAL MEDIA ADVERTISING MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 45. ASIA-PACIFIC SOCIAL MEDIA ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 46. ASIA-PACIFIC SOCIAL MEDIA ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 47. ASIA-PACIFIC SOCIAL MEDIA ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 48. ASIA-PACIFIC SOCIAL MEDIA ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 49. AUSTRALIA SOCIAL MEDIA ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 50. AUSTRALIA SOCIAL MEDIA ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 51. AUSTRALIA SOCIAL MEDIA ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 52. CHINA SOCIAL MEDIA ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 53. CHINA SOCIAL MEDIA ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 54. CHINA SOCIAL MEDIA ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 55. INDIA SOCIAL MEDIA ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 56. INDIA SOCIAL MEDIA ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 57. INDIA SOCIAL MEDIA ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 58. INDONESIA SOCIAL MEDIA ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 59. INDONESIA SOCIAL MEDIA ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 60. INDONESIA SOCIAL MEDIA ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 61. JAPAN SOCIAL MEDIA ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 62. JAPAN SOCIAL MEDIA ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 63. JAPAN SOCIAL MEDIA ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 64. MALAYSIA SOCIAL MEDIA ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 65. MALAYSIA SOCIAL MEDIA ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 66. MALAYSIA SOCIAL MEDIA ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 67. PHILIPPINES SOCIAL MEDIA ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 68. PHILIPPINES SOCIAL MEDIA ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 69. PHILIPPINES SOCIAL MEDIA ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 70. SINGAPORE SOCIAL MEDIA ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 71. SINGAPORE SOCIAL MEDIA ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 72. SINGAPORE SOCIAL MEDIA ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 73. SOUTH KOREA SOCIAL MEDIA ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 74. SOUTH KOREA SOCIAL MEDIA ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 75. SOUTH KOREA SOCIAL MEDIA ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 76. TAIWAN SOCIAL MEDIA ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 77. TAIWAN SOCIAL MEDIA ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 78. TAIWAN SOCIAL MEDIA ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 79. THAILAND SOCIAL MEDIA ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 80. THAILAND SOCIAL MEDIA ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 81. THAILAND SOCIAL MEDIA ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 82. VIETNAM SOCIAL MEDIA ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 83. VIETNAM SOCIAL MEDIA ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 84. VIETNAM SOCIAL MEDIA ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 85. EUROPE, MIDDLE EAST & AFRICA SOCIAL MEDIA ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 86. EUROPE, MIDDLE EAST & AFRICA SOCIAL MEDIA ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 87. EUROPE, MIDDLE EAST & AFRICA SOCIAL MEDIA ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 88. EUROPE, MIDDLE EAST & AFRICA SOCIAL MEDIA ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 89. DENMARK SOCIAL MEDIA ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 90. DENMARK SOCIAL MEDIA ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 91. DENMARK SOCIAL MEDIA ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 92. EGYPT SOCIAL MEDIA ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 93. EGYPT SOCIAL MEDIA ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 94. EGYPT SOCIAL MEDIA ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 95. FINLAND SOCIAL MEDIA ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 96. FINLAND SOCIAL MEDIA ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 97. FINLAND SOCIAL MEDIA ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 98. FRANCE SOCIAL MEDIA ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 99. FRANCE SOCIAL MEDIA ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 100. FRANCE SOCIAL MEDIA ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 101. GERMANY SOCIAL MEDIA ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 102. GERMANY SOCIAL MEDIA ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 103. GERMANY SOCIAL MEDIA ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 104. ISRAEL SOCIAL MEDIA ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 105. ISRAEL SOCIAL MEDIA ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 106. ISRAEL SOCIAL MEDIA ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 107. ITALY SOCIAL MEDIA ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 108. ITALY SOCIAL MEDIA ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 109. ITALY SOCIAL MEDIA ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 110. NETHERLANDS SOCIAL MEDIA ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 111. NETHERLANDS SOCIAL MEDIA ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 112. NETHERLANDS SOCIAL MEDIA ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 113. NIGERIA SOCIAL MEDIA ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 114. NIGERIA SOCIAL MEDIA ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 115. NIGERIA SOCIAL MEDIA ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 116. NORWAY SOCIAL MEDIA ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 117. NORWAY SOCIAL MEDIA ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 118. NORWAY SOCIAL MEDIA ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 119. POLAND SOCIAL MEDIA ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 120. POLAND SOCIAL MEDIA ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 121. POLAND SOCIAL MEDIA ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 122. QATAR SOCIAL MEDIA ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 123. QATAR SOCIAL MEDIA ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 124. QATAR SOCIAL MEDIA ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 125. RUSSIA SOCIAL MEDIA ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 126. RUSSIA SOCIAL MEDIA ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 127. RUSSIA SOCIAL MEDIA ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 128. SAUDI ARABIA SOCIAL MEDIA ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 129. SAUDI ARABIA SOCIAL MEDIA ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 130. SAUDI ARABIA SOCIAL MEDIA ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 131. SOUTH AFRICA SOCIAL MEDIA ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 132. SOUTH AFRICA SOCIAL MEDIA ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 133. SOUTH AFRICA SOCIAL MEDIA ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 134. SPAIN SOCIAL MEDIA ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 135. SPAIN SOCIAL MEDIA ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 136. SPAIN SOCIAL MEDIA ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 137. SWEDEN SOCIAL MEDIA ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 138. SWEDEN SOCIAL MEDIA ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 139. SWEDEN SOCIAL MEDIA ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 140. SWITZERLAND SOCIAL MEDIA ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 141. SWITZERLAND SOCIAL MEDIA ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 142. SWITZERLAND SOCIAL MEDIA ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 143. TURKEY SOCIAL MEDIA ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 144. TURKEY SOCIAL MEDIA ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 145. TURKEY SOCIAL MEDIA ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 146. UNITED ARAB EMIRATES SOCIAL MEDIA ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 147. UNITED ARAB EMIRATES SOCIAL MEDIA ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 148. UNITED ARAB EMIRATES SOCIAL MEDIA ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 149. UNITED KINGDOM SOCIAL MEDIA ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 150. UNITED KINGDOM SOCIAL MEDIA ADVERTISING MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 151. UNITED KINGDOM SOCIAL MEDIA ADVERTISING MARKET SIZE, BY END-USE, 2018-2030 (USD MILLION)
• TABLE 152. SOCIAL MEDIA ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2023
• TABLE 153. SOCIAL MEDIA ADVERTISING MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 154. SOCIAL MEDIA ADVERTISING MARKET LICENSE & PRICING

[194 Pages Report] The Social Media Advertising Market size was estimated at USD 109.09 billion in 2023 and expected to reach USD 121.66 billion in 2024, at a CAGR 11.70% to reach USD 236.72 billion by 2030.

Global Social Media Advertising Market

Social media advertising involves creating and sharing advertisements through social media platforms to reach a specific audience. This form of advertising leverages the vast user bases of social networks to increase brand exposure, boost sales, or achieve specific marketing objectives. By utilizing the powerful targeting capabilities of social media platforms, advertisers can tailor their messaging to users based on demographic, geographic, or behavior-based criteria. Social media advertising encompasses a variety of ad formats, including display ads, video ads, influencer partnerships, and more. It enables marketers to measure engagement, track conversion, and obtain detailed analytics, facilitating data-driven decision-making and strategy optimization. The increasing penetration of Internet services and the rise in the number of social media users globally have expanded the reach of social media advertising. Additionally, the growing mobile-first communication and shopping trend has necessitated a shift towards social media advertising. However, Privacy concerns and stringent regulations over user data can inhibit the ability of advertisers to target potential customers effectively. Moreover, the utilization of augmented reality (AR) and virtual reality (VR) to create immersive ad experiences is anticipated to encourage the growth of the social media advertising market worldwide.

Regional Insights

The social media advertising market is evolving in the Americas owing to the presence of diverse audiences and a high level of technology integration. Investments in AI-driven customer engagement and machine learning for personalizing ads have encouraged the growth of the social media advertising market in the Americas. The EU countries present a complex market for social media advertising due to strict data protection laws and represent growing interest in protecting consumer data alongside an increasing affinity towards online shopping through social channels. The EMEA region is experiencing significant growth in social media usage, with platforms adapting to local preferences. High mobile penetration drives social commerce, while advertising on social media for luxury goods and services is highly prevalent in the EMEA region. Rapid digital growth, diverse cultures, innovative social media advertising techniques, and considerable emphasis on leveraging high-speed internet for sophisticated advertising involving AR and VR are propelling the social media advertising market growth in the APAC region.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the Social Media Advertising Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Social Media Advertising Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the Social Media Advertising Market, highlighting leading vendors and their innovative profiles. These include Advance Publications, Inc., Amazon.com, Inc., Baidu, Inc., ByteDance Ltd., eBay Inc., Google LLC, LinkedIn Corporation, Meta Platforms, Inc., Microsoft Corporation, Pandora Media, Inc., Pinterest, Inc., Sina Corporation, Snap Inc., Soho Media Group, Tencent Holdings, Ltd., Verizon Communications Inc., and X Corp..

Market Segmentation & Coverage

This research report categorizes the Social Media Advertising Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Type
  • Banner Advertising
  • Interstitial Advertising
  • Location-Based Advertising
  • Native Advertising
  • Push Notifications
  • Short Message Service (SMS) Advertising
  • Video Advertising
• Deployment
  • Desktops
  • Mobile Devices
• End-Use
  • BFSI
  • Government & Public Sector
  • Healthcare & Life Science
  • IT & Telecom
  • Manufacturing
  • Media & Entertainment
  • Retail & eCommerce
  • Travel & Hospitality
• Region
  • Americas
    • Argentina
    • Brazil
    • Canada
    • Mexico
    • United States
      • California
      • Florida
      • Illinois
      • New York
      • Ohio
      • Pennsylvania
      • Texas
  • Asia-Pacific
    • Australia
    • China
    • India
    • Indonesia
    • Japan
    • Malaysia
    • Philippines
    • Singapore
    • South Korea
    • Taiwan
    • Thailand
    • Vietnam
  • Europe, Middle East & Africa
    • Denmark
    • Egypt
    • Finland
    • France
    • Germany
    • Israel
    • Italy
    • Netherlands
    • Nigeria
    • Norway
    • Poland
    • Qatar
    • Russia
    • Saudi Arabia
    • South Africa
    • Spain
    • Sweden
    • Switzerland
    • Turkey
    • United Arab Emirates
    • United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the Social Media Advertising Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Social Media Advertising Market?

3. What are the technology trends and regulatory frameworks in the Social Media Advertising Market?

4. What is the market share of the leading vendors in the Social Media Advertising Market?

5. Which modes and strategic moves are suitable for entering the Social Media Advertising Market?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Limitations
• 1.7. Assumptions
• 1.8. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

• 4.1. Introduction
• 4.2. Social Media Advertising Market, by Region

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing internet penetration and adoption of smartphones and tablets worldwide
    • 5.1.1.2. Growing need for businesses to expand product reach and consumer base
    • 5.1.1.3. Utilization for enhanced brand visibility and engagement
  • 5.1.2. Restraints
    • 5.1.2.1. High cost of social media advertising solutions and technical issues
  • 5.1.3. Opportunities
    • 5.1.3.1. Introduction of innovative features in social media advertising solutions
    • 5.1.3.2. Emerging use of augmented reality and virtual reality in social media advertising
  • 5.1.4. Challenges
    • 5.1.4.1. Data privacy and security concerns associated with social media advertising
• 5.2. Market Segmentation Analysis
  • 5.2.1. Type: Significant penetration of video-based social media advertising
  • 5.2.2. Deployment: Substantial deployment of social media advertising on mobile devices
  • 5.2.3. End-Use: Proliferating use of social media advertising by retail & eCommerce sectors
• 5.3. Market Trend Analysis
• 5.4. Cumulative Impact of High Inflation
• 5.5. Porter's Five Forces Analysis
  • 5.5.1. Threat of New Entrants
  • 5.5.2. Threat of Substitutes
  • 5.5.3. Bargaining Power of Customers
  • 5.5.4. Bargaining Power of Suppliers
  • 5.5.5. Industry Rivalry
• 5.6. Value Chain & Critical Path Analysis
• 5.7. Regulatory Framework

6. Social Media Advertising Market, by Type

• 6.1. Introduction
• 6.2. Banner Advertising
• 6.3. Interstitial Advertising
• 6.4. Location-Based Advertising
• 6.5. Native Advertising
• 6.6. Push Notifications
• 6.7. Short Message Service (SMS) Advertising
• 6.8. Video Advertising

7. Social Media Advertising Market, by Deployment

• 7.1. Introduction
• 7.2. Desktops
• 7.3. Mobile Devices

8. Social Media Advertising Market, by End-Use

• 8.1. Introduction
• 8.2. BFSI
• 8.3. Government & Public Sector
• 8.4. Healthcare & Life Science
• 8.5. IT & Telecom
• 8.6. Manufacturing
• 8.7. Media & Entertainment
• 8.8. Retail & eCommerce
• 8.9. Travel & Hospitality

9. Americas Social Media Advertising Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Social Media Advertising Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Social Media Advertising Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. FPNV Positioning Matrix
• 12.2. Market Share Analysis, By Key Player
• 12.3. Competitive Scenario Analysis, By Key Player
  • 12.3.1. Merger & Acquisition
    • 12.3.1.1. Accenture to Acquire Rabbit's Tale
  • 12.3.2. New Product Launch & Enhancement
    • 12.3.2.1. Google Bets On AI-Powered Video Ads to Disrupt Social Media Advertising
  • 12.3.3. Award, Recognition, & Expansion
    • 12.3.3.1. Instagram Expands Marketing API To Facilitate Product Tagging via Third Party Apps

13. Competitive Portfolio

• 13.1. Key Company Profiles
  • 13.1.1. Advance Publications, Inc.
  • 13.1.2. Amazon.com, Inc.
  • 13.1.3. Baidu, Inc.
  • 13.1.4. ByteDance Ltd.
  • 13.1.5. eBay Inc.
  • 13.1.6. Google LLC
  • 13.1.7. LinkedIn Corporation
  • 13.1.8. Meta Platforms, Inc.
  • 13.1.9. Microsoft Corporation
  • 13.1.10. Pandora Media, Inc.
  • 13.1.11. Pinterest, Inc.
  • 13.1.12. Sina Corporation
  • 13.1.13. Snap Inc.
  • 13.1.14. Soho Media Group
  • 13.1.15. Tencent Holdings, Ltd.
  • 13.1.16. Verizon Communications Inc.
  • 13.1.17. X Corp.
• 13.2. Key Product Portfolio

14. Appendix

• 14.1. Discussion Guide
• 14.2. License & Pricing