高級腕時計の世界市場 2024-2028

高級腕時計市場は2023-2028年に40億3,000万米ドル、予測期間中のCAGRは2.08%で成長すると予測されます。

当レポートでは、高級腕時計市場の全体的な分析、市場規模・予測、動向、成長促進要因、課題、約25のベンダーを網羅したベンダー分析などを掲載しています。

現在の市場シナリオ、最新動向と促進要因、市場環境全体に関する最新分析を提供しています。市場を牽引しているのは、高級腕時計のデザインとイノベーションによるプレミアム化、高年齢層における高級腕時計の影響力の増大、高級腕時計ブランドによる強力なブランドポジショニングです。

本調査では、今後数年間における高級腕時計市場の成長を促進する主な要因の一つとして、カスタマイズされた高級腕時計に対する需要の高まりを挙げています。また、高級腕時計のオンライン販売の拡大やヴィンテージウォッチの人気の高まりも、市場の大きな需要につながると思われます。

目次

第1章 エグゼクティブサマリー

• 市場概要

第2章 市場情勢

• 市場エコシステム

第3章 市場規模の評価

• 市場の定義
• 市場セグメント分析
• 市場規模 2023
• 市場の見通し 2023-2028

第4章 市場規模実績

• 高級腕時計の世界市場 2018-2022
• エンドユーザーセグメント分析 2018-2022
• 流通チャネルセグメント分析 2018-2022
• 地域別セグメント分析 2018-2022
• 国別セグメント分析 2018-2022

第5章 ファイブフォース分析

• ファイブフォースの要約
• 買い手の交渉力
• 供給企業の交渉力
• 新規参入業者の脅威
• 代替品の脅威
• 競争の脅威
• 市況

第6章 市場セグメンテーション：エンドユーザー別

• 市場セグメント
• 比較：エンドユーザー別
• 男性：市場規模と予測 2023-2028
• 女性：市場規模と予測 2023-2028
• 市場機会：エンドユーザー別

第7章 市場セグメンテーション：流通チャネル別

• 市場セグメント
• 比較：流通チャネル別
• オフライン：市場規模と予測 2023-2028
• オンライン：市場規模と予測 2023-2028
• 市場機会：流通チャネル別

第8章 顧客情勢

• 顧客情勢の概要

第9章 地域別情勢

• 地域別セグメンテーション
• 地域別比較
• 欧州：市場規模と予測 2023-2028
• 北米：市場規模と予測 2023-2028
• アジア太平洋：市場規模と予測 2023-2028
• 中東・アフリカ：市場規模と予測 2023-2028
• 南米：市場規模と予測 2023-2028
• 米国：市場規模と予測 2023-2028
• ドイツ：市場規模と予測 2023-2028
• 中国：市場規模と予測 2023-2028
• フランス：市場規模と予測 2023-2028
• 英国：市場規模と予測 2023-2028
• 市場機会：地域情勢別

第10章 促進要因、課題、および動向

• 市場促進要因
• 市場の課題
• 促進要因と課題の影響
• 市場動向

第11章 ベンダー情勢

• 概要
• ベンダー情勢
• 混乱の状況
• 業界のリスク

第12章 ベンダー分析

• 対象ベンダー
• ベンダーの市場ポジショニング
• Breitling SA
• Burberry Group Plc
• Casio Computer Co. Ltd.
• Chanel Ltd.
• Citizen Watch Co. Ltd.
• Compagnie Financiere Richemont SA
• Daniel Wellington AB
• Fossil Group Inc.
• Le petit fils de L.U. Chopard and Cie SA
• LVMH Moet Hennessy Louis Vuitton SE
• Movado Group Inc.
• Ralph Lauren Corp.
• Rolex SA
• Seiko Holdings Corp.
• The Swatch Group Ltd.

第13章 付録

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
• Exhibits5: Executive Summary - Chart on Market Segmentation by End-user
• Exhibits6: Executive Summary - Chart on Market Segmentation by Distribution Channel
• Exhibits7: Executive Summary - Chart on Incremental Growth
• Exhibits8: Executive Summary - Data Table on Incremental Growth
• Exhibits9: Executive Summary - Chart on Vendor Market Positioning
• Exhibits10: Parent market
• Exhibits11: Market Characteristics
• Exhibits12: Offerings of vendors included in the market definition
• Exhibits13: Market segments
• Exhibits14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits18: Historic Market Size - Data Table on global luxury watch market 2018 - 2022 ($ billion)
• Exhibits19: Historic Market Size - End-user Segment 2018 - 2022 ($ billion)
• Exhibits20: Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ billion)
• Exhibits21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• Exhibits22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
• Exhibits23: Five forces analysis - Comparison between 2023 and 2028
• Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
• Exhibits25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• Exhibits26: Threat of new entrants - Impact of key factors in 2023 and 2028
• Exhibits27: Threat of substitutes - Impact of key factors in 2023 and 2028
• Exhibits28: Threat of rivalry - Impact of key factors in 2023 and 2028
• Exhibits29: Chart on Market condition - Five forces 2023 and 2028
• Exhibits30: Chart on End-user - Market share 2023-2028 (%)
• Exhibits31: Data Table on End-user - Market share 2023-2028 (%)
• Exhibits32: Chart on Comparison by End-user
• Exhibits33: Data Table on Comparison by End-user
• Exhibits34: Chart on Men - Market size and forecast 2023-2028 ($ billion)
• Exhibits35: Data Table on Men - Market size and forecast 2023-2028 ($ billion)
• Exhibits36: Chart on Men - Year-over-year growth 2023-2028 (%)
• Exhibits37: Data Table on Men - Year-over-year growth 2023-2028 (%)
• Exhibits38: Chart on Women - Market size and forecast 2023-2028 ($ billion)
• Exhibits39: Data Table on Women - Market size and forecast 2023-2028 ($ billion)
• Exhibits40: Chart on Women - Year-over-year growth 2023-2028 (%)
• Exhibits41: Data Table on Women - Year-over-year growth 2023-2028 (%)
• Exhibits42: Market opportunity by End-user ($ billion)
• Exhibits43: Data Table on Market opportunity by End-user ($ billion)
• Exhibits44: Chart on Distribution Channel - Market share 2023-2028 (%)
• Exhibits45: Data Table on Distribution Channel - Market share 2023-2028 (%)
• Exhibits46: Chart on Comparison by Distribution Channel
• Exhibits47: Data Table on Comparison by Distribution Channel
• Exhibits48: Chart on Offline - Market size and forecast 2023-2028 ($ billion)
• Exhibits49: Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
• Exhibits50: Chart on Offline - Year-over-year growth 2023-2028 (%)
• Exhibits51: Data Table on Offline - Year-over-year growth 2023-2028 (%)
• Exhibits52: Chart on Online - Market size and forecast 2023-2028 ($ billion)
• Exhibits53: Data Table on Online - Market size and forecast 2023-2028 ($ billion)
• Exhibits54: Chart on Online - Year-over-year growth 2023-2028 (%)
• Exhibits55: Data Table on Online - Year-over-year growth 2023-2028 (%)
• Exhibits56: Market opportunity by Distribution Channel ($ billion)
• Exhibits57: Data Table on Market opportunity by Distribution Channel ($ billion)
• Exhibits58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits59: Chart on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits60: Data Table on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits61: Chart on Geographic comparison
• Exhibits62: Data Table on Geographic comparison
• Exhibits63: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits64: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits65: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits66: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits67: Chart on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits68: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits69: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibits70: Data Table on North America - Year-over-year growth 2023-2028 (%)
• Exhibits71: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits72: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits73: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits74: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits75: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits76: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits77: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits78: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits79: Chart on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits80: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits81: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibits82: Data Table on South America - Year-over-year growth 2023-2028 (%)
• Exhibits83: Chart on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits84: Data Table on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits85: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibits86: Data Table on US - Year-over-year growth 2023-2028 (%)
• Exhibits87: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits88: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits89: Chart on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits90: Data Table on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits91: Chart on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits92: Data Table on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits93: Chart on China - Year-over-year growth 2023-2028 (%)
• Exhibits94: Data Table on China - Year-over-year growth 2023-2028 (%)
• Exhibits95: Chart on France - Market size and forecast 2023-2028 ($ billion)
• Exhibits96: Data Table on France - Market size and forecast 2023-2028 ($ billion)
• Exhibits97: Chart on France - Year-over-year growth 2023-2028 (%)
• Exhibits98: Data Table on France - Year-over-year growth 2023-2028 (%)
• Exhibits99: Chart on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibits100: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibits101: Chart on UK - Year-over-year growth 2023-2028 (%)
• Exhibits102: Data Table on UK - Year-over-year growth 2023-2028 (%)
• Exhibits103: Market opportunity By Geographical Landscape ($ billion)
• Exhibits104: Data Tables on Market opportunity By Geographical Landscape ($ billion)
• Exhibits105: Impact of drivers and challenges in 2023 and 2028
• Exhibits106: Overview on Criticality of inputs and Factors of differentiation
• Exhibits107: Overview on factors of disruption
• Exhibits108: Impact of key risks on business
• Exhibits109: Vendors covered
• Exhibits110: Matrix on vendor position and classification
• Exhibits111: Breitling SA - Overview
• Exhibits112: Breitling SA - Product / Service
• Exhibits113: Breitling SA - Key offerings
• Exhibits114: Burberry Group Plc - Overview
• Exhibits115: Burberry Group Plc - Business segments
• Exhibits116: Burberry Group Plc - Key offerings
• Exhibits117: Burberry Group Plc - Segment focus
• Exhibits118: Casio Computer Co. Ltd. - Overview
• Exhibits119: Casio Computer Co. Ltd. - Business segments
• Exhibits120: Casio Computer Co. Ltd. - Key offerings
• Exhibits121: Casio Computer Co. Ltd. - Segment focus
• Exhibits122: Chanel Ltd. - Overview
• Exhibits123: Chanel Ltd. - Product / Service
• Exhibits124: Chanel Ltd. - Key offerings
• Exhibits125: Citizen Watch Co. Ltd. - Overview
• Exhibits126: Citizen Watch Co. Ltd. - Business segments
• Exhibits127: Citizen Watch Co. Ltd. - Key offerings
• Exhibits128: Citizen Watch Co. Ltd. - Segment focus
• Exhibits129: Compagnie Financiere Richemont SA - Overview
• Exhibits130: Compagnie Financiere Richemont SA - Business segments
• Exhibits131: Compagnie Financiere Richemont SA - Key offerings
• Exhibits132: Compagnie Financiere Richemont SA - Segment focus
• Exhibits133: Daniel Wellington AB - Overview
• Exhibits134: Daniel Wellington AB - Product / Service
• Exhibits135: Daniel Wellington AB - Key offerings
• Exhibits136: Fossil Group Inc. - Overview
• Exhibits137: Fossil Group Inc. - Business segments
• Exhibits138: Fossil Group Inc. - Key news
• Exhibits139: Fossil Group Inc. - Key offerings
• Exhibits140: Fossil Group Inc. - Segment focus
• Exhibits141: Le petit fils de L.U. Chopard and Cie SA - Overview
• Exhibits142: Le petit fils de L.U. Chopard and Cie SA - Product / Service
• Exhibits143: Le petit fils de L.U. Chopard and Cie SA - Key offerings
• Exhibits144: LVMH Moet Hennessy Louis Vuitton SE - Overview
• Exhibits145: LVMH Moet Hennessy Louis Vuitton SE - Business segments
• Exhibits146: LVMH Moet Hennessy Louis Vuitton SE - Key offerings
• Exhibits147: LVMH Moet Hennessy Louis Vuitton SE - Segment focus
• Exhibits148: Movado Group Inc. - Overview
• Exhibits149: Movado Group Inc. - Business segments
• Exhibits150: Movado Group Inc. - Key offerings
• Exhibits151: Movado Group Inc. - Segment focus
• Exhibits152: Ralph Lauren Corp. - Overview
• Exhibits153: Ralph Lauren Corp. - Business segments
• Exhibits154: Ralph Lauren Corp. - Key news
• Exhibits155: Ralph Lauren Corp. - Key offerings
• Exhibits156: Ralph Lauren Corp. - Segment focus
• Exhibits157: Rolex SA - Overview
• Exhibits158: Rolex SA - Product / Service
• Exhibits159: Rolex SA - Key offerings
• Exhibits160: Seiko Holdings Corp. - Overview
• Exhibits161: Seiko Holdings Corp. - Business segments
• Exhibits162: Seiko Holdings Corp. - Key offerings
• Exhibits163: Seiko Holdings Corp. - Segment focus
• Exhibits164: The Swatch Group Ltd. - Overview
• Exhibits165: The Swatch Group Ltd. - Business segments
• Exhibits166: The Swatch Group Ltd. - Key news
• Exhibits167: The Swatch Group Ltd. - Key offerings
• Exhibits168: The Swatch Group Ltd. - Segment focus
• Exhibits169: Inclusions checklist
• Exhibits170: Exclusions checklist
• Exhibits171: Currency conversion rates for US$
• Exhibits172: Research methodology
• Exhibits173: Validation techniques employed for market sizing
• Exhibits174: Information sources
• Exhibits175: List of abbreviations

The luxury watch market is forecasted to grow by USD 4.03 bn during 2023-2028, accelerating at a CAGR of 2.08% during the forecast period. The report on the luxury watch market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by premiumization through luxury watch design and innovation, the growing influence of luxury watches in older generations, and strong brand positioning by luxury watch brands.

Technavio's luxury watch market is segmented as below:

By End-user

• Men
• Women

By Distribution Channel

• Offline
• Online

By Geographical Landscape

• Europe
• North America
• APAC
• Middle East and Africa
• South America

This study identifies the growing demand for customized luxury watches as one of the prime reasons driving the luxury watch market growth during the next few years. Also, expansion in online retail of luxury watches and the increasing popularity of vintage watches will lead to sizable demand in the market.

The report on the luxury watch market covers the following areas:

• Luxury watch market sizing
• Luxury watch market forecast
• Luxury watch market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading luxury watch market vendors that include Breitling SA, Burberry Group Plc, Casio Computer Co. Ltd., Chanel Ltd., Citizen Watch Co. Ltd., Compagnie Financiere Richemont SA, Daniel Wellington AB, Dolce and Gabbana SRL, FESTINA LOTUS SA, Fossil Group Inc., Hermes International SA, Kering SA, Le petit fils de L.U. Chopard and Cie SA, LVMH Moet Hennessy Louis Vuitton SE, Movado Group Inc., Patek Philippe SA, Ralph Lauren Corp., Rolex SA, Seiko Holdings Corp., and The Swatch Group Ltd.. Also, the luxury watch market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview

2 Market Landscape

• 2.1 Market ecosystem

3 Market Sizing

• 3.1 Market definition
• 3.2 Market segment analysis
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028

4 Historic Market Size

• 4.1 Global luxury watch market 2018 - 2022
• 4.2 End-user Segment Analysis 2018 - 2022
• 4.3 Distribution Channel Segment Analysis 2018 - 2022
• 4.4 Geography Segment Analysis 2018 - 2022
• 4.5 Country Segment Analysis 2018 - 2022

5 Five Forces Analysis

• 5.1 Five forces summary
• 5.2 Bargaining power of buyers
• 5.3 Bargaining power of suppliers
• 5.4 Threat of new entrants
• 5.5 Threat of substitutes
• 5.6 Threat of rivalry
• 5.7 Market condition

6 Market Segmentation by End-user

• 6.1 Market segments
• 6.2 Comparison by End-user
• 6.3 Men - Market size and forecast 2023-2028
• 6.4 Women - Market size and forecast 2023-2028
• 6.5 Market opportunity by End-user

7 Market Segmentation by Distribution Channel

• 7.1 Market segments
• 7.2 Comparison by Distribution Channel
• 7.3 Offline - Market size and forecast 2023-2028
• 7.4 Online - Market size and forecast 2023-2028
• 7.5 Market opportunity by Distribution Channel

8 Customer Landscape

• 8.1 Customer landscape overview

9 Geographic Landscape

• 9.1 Geographic segmentation
• 9.2 Geographic comparison
• 9.3 Europe - Market size and forecast 2023-2028
• 9.4 North America - Market size and forecast 2023-2028
• 9.5 APAC - Market size and forecast 2023-2028
• 9.6 Middle East and Africa - Market size and forecast 2023-2028
• 9.7 South America - Market size and forecast 2023-2028
• 9.8 US - Market size and forecast 2023-2028
• 9.9 Germany - Market size and forecast 2023-2028
• 9.10 China - Market size and forecast 2023-2028
• 9.11 France - Market size and forecast 2023-2028
• 9.12 UK - Market size and forecast 2023-2028
• 9.13 Market opportunity By Geographical Landscape

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• 11.3 Landscape disruption
• 11.4 Industry risks

12 Vendor Analysis

• 12.1 Vendors covered
• 12.2 Market positioning of vendors
• 12.3 Breitling SA
• 12.4 Burberry Group Plc
• 12.5 Casio Computer Co. Ltd.
• 12.6 Chanel Ltd.
• 12.7 Citizen Watch Co. Ltd.
• 12.8 Compagnie Financiere Richemont SA
• 12.9 Daniel Wellington AB
• 12.10 Fossil Group Inc.
• 12.11 Le petit fils de L.U. Chopard and Cie SA
• 12.12 LVMH Moet Hennessy Louis Vuitton SE
• 12.13 Movado Group Inc.
• 12.14 Ralph Lauren Corp.
• 12.15 Rolex SA
• 12.16 Seiko Holdings Corp.
• 12.17 The Swatch Group Ltd.

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• 13.3 Currency conversion rates for US$
• 13.4 Research methodology
• 13.5 List of abbreviations