市場調査レポート
商品コード
1653038

デジタルマーケティング講座の世界市場 2025~2029年

Global Digital Marketing Courses Market 2025-2029


出版日
発行
TechNavio
ページ情報
英文 192 Pages
納期
即納可能 即納可能とは
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.99円
デジタルマーケティング講座の世界市場 2025~2029年
出版日: 2025年01月31日
発行: TechNavio
ページ情報: 英文 192 Pages
納期: 即納可能 即納可能とは
GIIご利用のメリット
  • 全表示
  • 概要
  • 目次
概要

デジタルマーケティング講座市場は、2024~2029年にかけて29億4,780万米ドル、予測期間中のCAGRは16.3%で成長すると予測されています。

当レポートでは、デジタルマーケティング講座市場の全体的な分析、市場規模・予測、動向、成長促進要因、課題、約25のベンダーを網羅したベンダー分析などを掲載しています。

現在の市場シナリオ、最新動向と促進要因、市場環境全体に関する最新分析を提供しています。市場は、デジタルメディアとデジタルマーケティングの導入の増加、雇用見込みの増加、インターネットベースのビジネスの成長によって牽引されています。

市場範囲
基準年 2025年
終了年 2029年
予測期間 2025~2029年
成長モメンタム 加速
前年比[2025年] 13.6%
CAGR 16.3%
増分額 29億4,780万米ドル

本調査は、産業の主要参加者からのインプットを含め、一次情報と二次情報を客観的に組み合わせて実施しました。レポートには、主要企業の分析に加え、包括的な市場規模データ、地域別分析によるセグメント、ベンダー情勢が含まれています。レポートには過去データと予測データがあります。

本調査では、今後数年間におけるデジタルマーケティング講座市場の成長を促進する主要要因の1つとして、新興国からの需要の増加を挙げています。また、動画キャンペーンやソーシャルマーケティングの重視の高まり、デジタル分析の台頭は、市場の大きな需要につながると考えられます。

目次

第1章 エグゼクティブサマリー

  • 市場概要

第2章 Technavio分析

  • 価格・ライフサイクル・顧客購入バスケット・採用率・購入基準の分析
  • インプットの重要性と差別化の要因
  • 混乱の要因
  • 促進要因と課題の影響

第3章 市場情勢

  • 市場エコシステム
  • 市場の特徴
  • バリューチェーン分析

第4章 市場規模

  • 市場の定義
  • 市場セグメント分析
  • 市場規模 2024年
  • 市場の展望 2024~2029年

第5章 市場規模実績

  • デジタルマーケティング講座の世界市場 2019~2023年
  • 講座セグメント分析 2019~2023年
  • チャネルセグメント分析 2019~2023年
  • 地域別セグメント分析 2019~2023年
  • 国別セグメント分析 2019~2023年

第6章 定性分析

  • AIの影響-デジタルマーケティング講座の世界市場

第7章 ファイブフォース分析

  • ファイブフォースの要約
  • 買い手の交渉力
  • 供給企業の交渉力
  • 新規参入業者の脅威
  • 代替品の脅威
  • 競争の脅威
  • 市況

第8章 市場セグメンテーション:講座別

  • 市場セグメント
  • 比較:講座別
  • 学術講座:市場規模と予測 2024~2029年
  • 認定講座:市場規模と予測 2024~2029年
  • 市場機会:講座別

第9章 市場セグメンテーション:チャネル別

  • 市場セグメント
  • 比較:チャネル別
  • オンライン:市場規模と予測 2024~2029年
  • オフライン:市場規模と予測 2024~2029年
  • 市場機会:チャネル別

第10章 顧客情勢

  • 顧客情勢概要

第11章 地域別情勢

  • 地域別セグメンテーション
  • 比較:地域別
  • 欧州:市場規模と予測 2024~2029年
  • 北米:市場規模と予測 2024~2029年
  • アジア太平洋:市場規模と予測 2024~2029年
  • 南米:市場規模と予測 2024~2029年
  • 中東・アフリカ:市場規模と予測 2024~2029年
  • 米国:市場規模と予測 2024~2029年
  • 英国:市場規模と予測 2024~2029年
  • 中国:市場規模と予測 2024~2029年
  • ドイツ:市場規模と予測 2024~2029年
  • カナダ:市場規模と予測 2024~2029年
  • 日本:市場規模と予測 2024~2029年
  • フランス:市場規模と予測 2024~2029年
  • 韓国:市場規模と予測 2024~2029年
  • ブラジル:市場規模と予測 2024~2029年
  • アラブ首長国連邦:市場規模と予測 2024~2029年
  • 地域情勢による市場機会

第12章 促進要因・課題・機会・抑制要因

  • 市場促進要因
  • 市場課題
  • 促進要因と課題の影響
  • 市場機会・抑制要因

第13章 競合情勢

  • 概要
  • 競合情勢
  • 混乱の状況
  • 産業のリスク

第14章 競合分析

  • 企業プロファイル
  • 企業ランキング指数
  • 企業の市場ポジショニング
  • Amazon.com Inc.
  • Brainstation Inc.
  • ClickMinded LLC
  • Coursera Inc.
  • Digital Marketing Institute Ltd.
  • Google LLC
  • HubSpot Inc.
  • JobPrepped
  • Manipal Academy of Higher Education
  • Meta Platforms Inc.
  • NIIT Ltd.
  • Reliablesoft.Net
  • Semrush Holdings Inc.
  • Simplilearn Solutions Pvt. Ltd.
  • Think and Learn Pvt. Ltd.

第15章 付録

目次
Product Code: IRTNTR73066

The digital marketing courses market is forecasted to grow by USD 2947.8 million during 2024-2029, accelerating at a CAGR of 16.3% during the forecast period. The report on the digital marketing courses market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing adoption of digital media and digital marketing, rise in job prospects, and growth in internet-based business.

Market Scope
Base Year2025
End Year2029
Series Year2025-2029
Growth MomentumAccelerate
YOY 202513.6%
CAGR16.3%
Incremental Value$2947.8 mn

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's digital marketing courses market is segmented as below:

By Courses

    • Academic courses
    • Certification courses

By Channel

    • Online
    • Offline

By Geographical Landscape

    • Europe
    • North America
    • APAC
    • South America
    • Middle East and Africa

This study identifies the increasing demand from emerging countries as one of the prime reasons driving the digital marketing courses market growth during the next few years. Also, increasing emphasis on video campaigns and social marketing and emergence of digital analytics will lead to sizable demand in the market.

The report on the digital marketing courses market covers the following areas:

    • Digital Marketing Courses Market sizing
    • Digital Marketing Courses Market forecast
    • Digital Marketing Courses Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading digital marketing courses market vendors that include Amazon.com Inc., Brainstation Inc., Chegg Inc., ClickMinded LLC, Coursera Inc., Digital Marketing Institute Ltd., Google LLC, HubSpot Inc., JobPrepped, Manipal Academy of Higher Education, Meta Platforms Inc., Microsoft Corp., NIIT Ltd., Reliablesoft.Net, Semrush Holdings Inc., Simplilearn Solutions Pvt. Ltd., Think and Learn Pvt. Ltd., Udacity Inc., and Udemy Inc.. Also, the digital marketing courses market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

  • 1.1 Market overview
    • Executive Summary - Chart on Market Overview
    • Executive Summary - Data Table on Market Overview
    • Executive Summary - Chart on Global Market Characteristics
    • Executive Summary - Chart on Market By Geographical Landscape
    • Executive Summary - Chart on Market Segmentation by Courses
    • Executive Summary - Chart on Market Segmentation by Channel
    • Executive Summary - Chart on Incremental Growth
    • Executive Summary - Data Table on Incremental Growth
    • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

  • 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • 2.2 Criticality of inputs and Factors of differentiation
    • Overview on criticality of inputs and factors of differentiation
  • 2.3 Factors of disruption
    • Overview on factors of disruption
  • 2.4 Impact of drivers and challenges
    • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

  • 3.1 Market ecosystem
    • Parent Market
    • Data Table on - Parent Market
  • 3.2 Market characteristics
    • Market characteristics analysis
  • 3.3 Value chain analysis
    • Value chain analysis

4 Market Sizing

  • 4.1 Market definition
    • Offerings of companies included in the market definition
  • 4.2 Market segment analysis
    • Market segments
  • 4.3 Market size 2024
  • 4.4 Market outlook: Forecast for 2024-2029
    • Chart on Global - Market size and forecast 2024-2029 ($ million)
    • Data Table on Global - Market size and forecast 2024-2029 ($ million)
    • Chart on Global Market: Year-over-year growth 2024-2029 (%)
    • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

  • 5.1 Global Digital Marketing Courses Market 2019 - 2023
    • Historic Market Size - Data Table on Global Digital Marketing Courses Market 2019 - 2023 ($ million)
  • 5.2 Courses segment analysis 2019 - 2023
    • Historic Market Size - Courses Segment 2019 - 2023 ($ million)
  • 5.3 Channel segment analysis 2019 - 2023
    • Historic Market Size - Channel Segment 2019 - 2023 ($ million)
  • 5.4 Geography segment analysis 2019 - 2023
    • Historic Market Size - Geography Segment 2019 - 2023 ($ million)
  • 5.5 Country segment analysis 2019 - 2023
    • Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Qualitative Analysis

  • 6.1 AI Impact on Global Digital Marketing Courses Market

7 Five Forces Analysis

  • 7.1 Five forces summary
    • Five forces analysis - Comparison between 2024 and 2029
  • 7.2 Bargaining power of buyers
    • Bargaining power of buyers - Impact of key factors 2024 and 2029
  • 7.3 Bargaining power of suppliers
    • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
  • 7.4 Threat of new entrants
    • Threat of new entrants - Impact of key factors in 2024 and 2029
  • 7.5 Threat of substitutes
    • Threat of substitutes - Impact of key factors in 2024 and 2029
  • 7.6 Threat of rivalry
    • Threat of rivalry - Impact of key factors in 2024 and 2029
  • 7.7 Market condition
    • Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Courses

  • 8.1 Market segments
    • Chart on Courses - Market share 2024-2029 (%)
    • Data Table on Courses - Market share 2024-2029 (%)
  • 8.2 Comparison by Courses
    • Chart on Comparison by Courses
    • Data Table on Comparison by Courses
  • 8.3 Academic courses - Market size and forecast 2024-2029
    • Chart on Academic courses - Market size and forecast 2024-2029 ($ million)
    • Data Table on Academic courses - Market size and forecast 2024-2029 ($ million)
    • Chart on Academic courses - Year-over-year growth 2024-2029 (%)
    • Data Table on Academic courses - Year-over-year growth 2024-2029 (%)
  • 8.4 Certification courses - Market size and forecast 2024-2029
    • Chart on Certification courses - Market size and forecast 2024-2029 ($ million)
    • Data Table on Certification courses - Market size and forecast 2024-2029 ($ million)
    • Chart on Certification courses - Year-over-year growth 2024-2029 (%)
    • Data Table on Certification courses - Year-over-year growth 2024-2029 (%)
  • 8.5 Market opportunity by Courses
    • Market opportunity by Courses ($ million)
    • Data Table on Market opportunity by Courses ($ million)

9 Market Segmentation by Channel

  • 9.1 Market segments
    • Chart on Channel - Market share 2024-2029 (%)
    • Data Table on Channel - Market share 2024-2029 (%)
  • 9.2 Comparison by Channel
    • Chart on Comparison by Channel
    • Data Table on Comparison by Channel
  • 9.3 Online - Market size and forecast 2024-2029
    • Chart on Online - Market size and forecast 2024-2029 ($ million)
    • Data Table on Online - Market size and forecast 2024-2029 ($ million)
    • Chart on Online - Year-over-year growth 2024-2029 (%)
    • Data Table on Online - Year-over-year growth 2024-2029 (%)
  • 9.4 Offline - Market size and forecast 2024-2029
    • Chart on Offline - Market size and forecast 2024-2029 ($ million)
    • Data Table on Offline - Market size and forecast 2024-2029 ($ million)
    • Chart on Offline - Year-over-year growth 2024-2029 (%)
    • Data Table on Offline - Year-over-year growth 2024-2029 (%)
  • 9.5 Market opportunity by Channel
    • Market opportunity by Channel ($ million)
    • Data Table on Market opportunity by Channel ($ million)

10 Customer Landscape

  • 10.1 Customer landscape overview
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

11 Geographic Landscape

  • 11.1 Geographic segmentation
    • Chart on Market share By Geographical Landscape 2024-2029 (%)
    • Data Table on Market share By Geographical Landscape 2024-2029 (%)
  • 11.2 Geographic comparison
    • Chart on Geographic comparison
    • Data Table on Geographic comparison
  • 11.3 Europe - Market size and forecast 2024-2029
    • Chart on Europe - Market size and forecast 2024-2029 ($ million)
    • Data Table on Europe - Market size and forecast 2024-2029 ($ million)
    • Chart on Europe - Year-over-year growth 2024-2029 (%)
    • Data Table on Europe - Year-over-year growth 2024-2029 (%)
  • 11.4 North America - Market size and forecast 2024-2029
    • Chart on North America - Market size and forecast 2024-2029 ($ million)
    • Data Table on North America - Market size and forecast 2024-2029 ($ million)
    • Chart on North America - Year-over-year growth 2024-2029 (%)
    • Data Table on North America - Year-over-year growth 2024-2029 (%)
  • 11.5 APAC - Market size and forecast 2024-2029
    • Chart on APAC - Market size and forecast 2024-2029 ($ million)
    • Data Table on APAC - Market size and forecast 2024-2029 ($ million)
    • Chart on APAC - Year-over-year growth 2024-2029 (%)
    • Data Table on APAC - Year-over-year growth 2024-2029 (%)
  • 11.6 South America - Market size and forecast 2024-2029
    • Chart on South America - Market size and forecast 2024-2029 ($ million)
    • Data Table on South America - Market size and forecast 2024-2029 ($ million)
    • Chart on South America - Year-over-year growth 2024-2029 (%)
    • Data Table on South America - Year-over-year growth 2024-2029 (%)
  • 11.7 Middle East and Africa - Market size and forecast 2024-2029
    • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
    • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
    • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
    • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • 11.8 US - Market size and forecast 2024-2029
    • Chart on US - Market size and forecast 2024-2029 ($ million)
    • Data Table on US - Market size and forecast 2024-2029 ($ million)
    • Chart on US - Year-over-year growth 2024-2029 (%)
    • Data Table on US - Year-over-year growth 2024-2029 (%)
  • 11.9 UK - Market size and forecast 2024-2029
    • Chart on UK - Market size and forecast 2024-2029 ($ million)
    • Data Table on UK - Market size and forecast 2024-2029 ($ million)
    • Chart on UK - Year-over-year growth 2024-2029 (%)
    • Data Table on UK - Year-over-year growth 2024-2029 (%)
  • 11.10 China - Market size and forecast 2024-2029
    • Chart on China - Market size and forecast 2024-2029 ($ million)
    • Data Table on China - Market size and forecast 2024-2029 ($ million)
    • Chart on China - Year-over-year growth 2024-2029 (%)
    • Data Table on China - Year-over-year growth 2024-2029 (%)
  • 11.11 Germany - Market size and forecast 2024-2029
    • Chart on Germany - Market size and forecast 2024-2029 ($ million)
    • Data Table on Germany - Market size and forecast 2024-2029 ($ million)
    • Chart on Germany - Year-over-year growth 2024-2029 (%)
    • Data Table on Germany - Year-over-year growth 2024-2029 (%)
  • 11.12 Canada - Market size and forecast 2024-2029
    • Chart on Canada - Market size and forecast 2024-2029 ($ million)
    • Data Table on Canada - Market size and forecast 2024-2029 ($ million)
    • Chart on Canada - Year-over-year growth 2024-2029 (%)
    • Data Table on Canada - Year-over-year growth 2024-2029 (%)
  • 11.13 Japan - Market size and forecast 2024-2029
    • Chart on Japan - Market size and forecast 2024-2029 ($ million)
    • Data Table on Japan - Market size and forecast 2024-2029 ($ million)
    • Chart on Japan - Year-over-year growth 2024-2029 (%)
    • Data Table on Japan - Year-over-year growth 2024-2029 (%)
  • 11.14 France - Market size and forecast 2024-2029
    • Chart on France - Market size and forecast 2024-2029 ($ million)
    • Data Table on France - Market size and forecast 2024-2029 ($ million)
    • Chart on France - Year-over-year growth 2024-2029 (%)
    • Data Table on France - Year-over-year growth 2024-2029 (%)
  • 11.15 South Korea - Market size and forecast 2024-2029
    • Chart on South Korea - Market size and forecast 2024-2029 ($ million)
    • Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
    • Chart on South Korea - Year-over-year growth 2024-2029 (%)
    • Data Table on South Korea - Year-over-year growth 2024-2029 (%)
  • 11.16 Brazil - Market size and forecast 2024-2029
    • Chart on Brazil - Market size and forecast 2024-2029 ($ million)
    • Data Table on Brazil - Market size and forecast 2024-2029 ($ million)
    • Chart on Brazil - Year-over-year growth 2024-2029 (%)
    • Data Table on Brazil - Year-over-year growth 2024-2029 (%)
  • 11.17 UAE - Market size and forecast 2024-2029
    • Chart on UAE - Market size and forecast 2024-2029 ($ million)
    • Data Table on UAE - Market size and forecast 2024-2029 ($ million)
    • Chart on UAE - Year-over-year growth 2024-2029 (%)
    • Data Table on UAE - Year-over-year growth 2024-2029 (%)
  • 11.18 Market opportunity By Geographical Landscape
    • Market opportunity By Geographical Landscape ($ million)
    • Data Tables on Market opportunity By Geographical Landscape ($ million)

12 Drivers, Challenges, and Opportunity/Restraints

  • 12.1 Market drivers
  • 12.2 Market challenges
  • 12.3 Impact of drivers and challenges
    • Impact of drivers and challenges in 2024 and 2029
  • 12.4 Market opportunities/restraints

13 Competitive Landscape

  • 13.1 Overview
  • 13.2 Competitive Landscape
    • Overview on criticality of inputs and factors of differentiation
  • 13.3 Landscape disruption
    • Overview on factors of disruption
  • 13.4 Industry risks
    • Impact of key risks on business

14 Competitive Analysis

  • 14.1 Companies profiled
    • Companies covered
  • 14.2 Company ranking index
    • Company ranking index
  • 14.3 Market positioning of companies
    • Matrix on companies position and classification
  • 14.4 Amazon.com Inc.
    • Amazon.com Inc. - Overview
    • Amazon.com Inc. - Business segments
    • Amazon.com Inc. - Key news
    • Amazon.com Inc. - Key offerings
    • Amazon.com Inc. - Segment focus
    • SWOT
  • 14.5 Brainstation Inc.
    • Brainstation Inc. - Overview
    • Brainstation Inc. - Product / Service
    • Brainstation Inc. - Key offerings
    • SWOT
  • 14.6 ClickMinded LLC
    • ClickMinded LLC - Overview
    • ClickMinded LLC - Product / Service
    • ClickMinded LLC - Key offerings
    • SWOT
  • 14.7 Coursera Inc.
    • Coursera Inc. - Overview
    • Coursera Inc. - Business segments
    • Coursera Inc. - Key news
    • Coursera Inc. - Key offerings
    • Coursera Inc. - Segment focus
    • SWOT
  • 14.8 Digital Marketing Institute Ltd.
    • Digital Marketing Institute Ltd. - Overview
    • Digital Marketing Institute Ltd. - Product / Service
    • Digital Marketing Institute Ltd. - Key offerings
    • SWOT
  • 14.9 Google LLC
    • Google LLC - Overview
    • Google LLC - Product / Service
    • Google LLC - Key offerings
    • SWOT
  • 14.10 HubSpot Inc.
    • HubSpot Inc. - Overview
    • HubSpot Inc. - Product / Service
    • HubSpot Inc. - Key news
    • HubSpot Inc. - Key offerings
    • SWOT
  • 14.11 JobPrepped
    • JobPrepped - Overview
    • JobPrepped - Product / Service
    • JobPrepped - Key offerings
    • SWOT
  • 14.12 Manipal Academy of Higher Education
    • Manipal Academy of Higher Education - Overview
    • Manipal Academy of Higher Education - Product / Service
    • Manipal Academy of Higher Education - Key offerings
    • SWOT
  • 14.13 Meta Platforms Inc.
    • Meta Platforms Inc. - Overview
    • Meta Platforms Inc. - Product / Service
    • Meta Platforms Inc. - Key news
    • Meta Platforms Inc. - Key offerings
    • SWOT
  • 14.14 NIIT Ltd.
    • NIIT Ltd. - Overview
    • NIIT Ltd. - Product / Service
    • NIIT Ltd. - Key news
    • NIIT Ltd. - Key offerings
    • SWOT
  • 14.15 Reliablesoft.Net
    • Reliablesoft.Net - Overview
    • Reliablesoft.Net - Product / Service
    • Reliablesoft.Net - Key offerings
    • SWOT
  • 14.16 Semrush Holdings Inc.
    • Semrush Holdings Inc. - Overview
    • Semrush Holdings Inc. - Business segments
    • Semrush Holdings Inc. - Key news
    • Semrush Holdings Inc. - Key offerings
    • Semrush Holdings Inc. - Segment focus
    • SWOT
  • 14.17 Simplilearn Solutions Pvt. Ltd.
    • Simplilearn Solutions Pvt. Ltd. - Overview
    • Simplilearn Solutions Pvt. Ltd. - Product / Service
    • Simplilearn Solutions Pvt. Ltd. - Key offerings
    • SWOT
  • 14.18 Think and Learn Pvt. Ltd.
    • Think and Learn Pvt. Ltd. - Overview
    • Think and Learn Pvt. Ltd. - Product / Service
    • Think and Learn Pvt. Ltd. - Key offerings
    • SWOT

15 Appendix

  • 15.1 Scope of the report
  • 15.2 Inclusions and exclusions checklist
    • Inclusions checklist
    • Exclusions checklist
  • 15.3 Currency conversion rates for US$
    • Currency conversion rates for US$
  • 15.4 Research methodology
    • Research methodology
  • 15.5 Data procurement
    • Information sources
  • 15.6 Data validation
    • Data validation
  • 15.7 Validation techniques employed for market sizing
    • Validation techniques employed for market sizing
  • 15.8 Data synthesis
    • Data synthesis
  • 15.9 360 degree market analysis
    • 360 degree market analysis
  • 15.10 List of abbreviations
    • List of abbreviations