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ハイブリッド車市場:世界の業界動向、市場シェア・規模・成長率・機会・将来予測 (2020~2025年)

Hybrid Electric Vehicle Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025

発行 IMARC Services Private Limited 商品コード 933947
出版日 ページ情報 英文 106 Pages
納期: 2-3営業日
価格
本日の銀行送金レート: 1USD=108.54円で換算しております。
ハイブリッド車市場:世界の業界動向、市場シェア・規模・成長率・機会・将来予測 (2020~2025年) Hybrid Electric Vehicle Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025
出版日: 2020年04月16日 ページ情報: 英文 106 Pages
概要

世界のハイブリッド車市場は2020~2025年に45%以上ものCAGRで成長する、と予測されています。市場成長の主な要因として、高燃費車のニーズ増大や環境意識の高揚、各国政府の支援策、活発な研究開発 (R&D) 活動などが挙げられます。

当レポートでは、世界のハイブリッド型電気自動車の市場について分析し、市場の全体的構造や、市場規模の推移・見通し (過去・今後6年間分)、推進方式別・構造別・車種別・電源別および地域別の詳細動向、バリューチェーンの構造と動向、主な市場促進・抑制要因、市場競争環境、主要企業のプロファイルなどについて調査しております。

第1章 イントロダクション

第2章 分析範囲・手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主な業界動向

第5章 世界のハイブリッド車市場

  • 市場概要
  • 市場規模の実績値

第6章 推進力方式別の市場区分

  • フルハイブリッド
  • マイルドハイブリッド
  • プラグイン・ハイブリッド
  • その他

第7章 構成別の市場区分

  • シリアルHEV
  • パラレルHEV
  • コンビネーションHEV

第8章 車種別の市場区分

  • 乗用車
  • 商用車
  • 二輪車
  • その他

第9章 電源別の市場区分

  • 蓄電池
  • 車載発電機

第10章 地域別の市場区分

  • 北米
    • 米国
    • カナダ
  • アジア太平洋地域
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
    • インドネシア
    • その他
  • 欧州
    • ドイツ
    • フランス
    • 英国
    • イタリア
    • スペイン
    • ロシア
    • その他
  • ラテンアメリカ
    • ブラジル
    • メキシコ
    • その他
  • 中東・アフリカ
    • 国別の市場区分

第11章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 市場機会
  • 脅威

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

  • 概要
  • バイヤーの交渉力
  • サプライヤーの交渉力
  • 企業間競争
  • 新規参入企業の脅威
  • 代替製品の脅威

第14章 価格指標

第15章 競争環境

  • 市場構造
  • 主要企業
  • 主要企業のプロフィール
    • トヨタ自動車
    • 本田技研工業
    • Ford Motor Company
    • Volkswagen Aktiengesellschaft
    • General Motors Company
    • Hyundai Motor Company
    • 日産自動車
図表

List of Figures

  • Figure 1: Global: Hybrid Electric Vehicle Market: Major Drivers and Challenges
  • Figure 2: Global: Hybrid Electric Vehicle Market: Sales Value (in Billion US$), 2014-2019
  • Figure 3: Global: Hybrid Electric Vehicle Market: Breakup by Propulsion Type (in %), 2019
  • Figure 4: Global: Hybrid Electric Vehicle Market: Breakup by Configuration Type (in %), 2019
  • Figure 5: Global: Hybrid Electric Vehicle Market: Breakup by Vehicle Type (in %), 2019
  • Figure 6: Global: Hybrid Electric Vehicle Market: Breakup by Power Source (in %), 2019
  • Figure 7: Global: Hybrid Electric Vehicle Market: Breakup by Region (in %), 2019
  • Figure 8: Global: Hybrid Electric Vehicle Market Forecast: Sales Value (in Billion US$), 2020-2025
  • Figure 9: Global: Hybrid Electric Vehicle (Full Hybrids) Market: Sales Value (in Million Units), 2014 & 2019
  • Figure 10: Global: Hybrid Electric Vehicle (Full Hybrids) Market Forecast: Sales Value (in Million Units), 2020-2025
  • Figure 11: Global: Hybrid Electric Vehicle (Mild Hybrids) Market: Sales Value (in Million Units), 2014 & 2019
  • Figure 12: Global: Hybrid Electric Vehicle (Mild Hybrids) Market Forecast: Sales Value (in Million Units), 2020-2025
  • Figure 13: Global: Hybrid Electric Vehicle (Plug-in Hybrids) Market: Sales Value (in Million Units), 2014 & 2019
  • Figure 14: Global: Hybrid Electric Vehicle (Plug-in Hybrids) Market Forecast: Sales Value (in Million Units), 2020-2025
  • Figure 15: Global: Hybrid Electric Vehicle (Others) Market: Sales Value (in Million Units), 2014 & 2019
  • Figure 16: Global: Hybrid Electric Vehicle (Others) Market Forecast: Sales Value (in Million Units), 2020-2025
  • Figure 17: Global: Hybrid Electric Vehicle (Series HEV) Market: Sales Value (in Million Units), 2014 & 2019
  • Figure 18: Global: Hybrid Electric Vehicle (Series HEV) Market Forecast: Sales Value (in Million Units), 2020-2025
  • Figure 19: Global: Hybrid Electric Vehicle (Parallel HEV) Market: Sales Value (in Million Units), 2014 & 2019
  • Figure 20: Global: Hybrid Electric Vehicle (Parallel HEV) Market Forecast: Sales Value (in Million Units), 2020-2025
  • Figure 21: Global: Hybrid Electric Vehicle (Combination HEV) Market: Sales Value (in Million Units), 2014 & 2019
  • Figure 22: Global: Hybrid Electric Vehicle (Combination HEV) Market Forecast: Sales Value (in Million Units), 2020-2025
  • Figure 23: Global: Hybrid Electric Vehicle (Passenger Cars) Market: Sales Value (in Million Units), 2014 & 2019
  • Figure 24: Global: Hybrid Electric Vehicle (Passenger Cars) Market Forecast: Sales Value (in Million Units), 2020-2025
  • Figure 25: Global: Hybrid Electric Vehicle (Commercial Vehicles) Market: Sales Value (in Million Units), 2014 & 2019
  • Figure 26: Global: Hybrid Electric Vehicle (Commercial Vehicles) Market Forecast: Sales Value (in Million Units), 2020-2025
  • Figure 27: Global: Hybrid Electric Vehicle (Two Wheelers) Market: Sales Value (in Million Units), 2014 & 2019
  • Figure 28: Global: Hybrid Electric Vehicle (Two Wheelers) Market Forecast: Sales Value (in Million Units), 2020-2025
  • Figure 29: Global: Hybrid Electric Vehicle (Others) Market: Sales Value (in Million Units), 2014 & 2019
  • Figure 30: Global: Hybrid Electric Vehicle (Others) Market Forecast: Sales Value (in Million Units), 2020-2025
  • Figure 31: Global: Hybrid Electric Vehicle (Stored Electricity) Market: Sales Value (in Million Units), 2014 & 2019
  • Figure 32: Global: Hybrid Electric Vehicle (Stored Electricity) Market Forecast: Sales Value (in Million Units), 2020-2025
  • Figure 33: Global: Hybrid Electric Vehicle (On Board Electric Generator) Market: Sales Value (in Million Units), 2014 & 2019
  • Figure 34: Global: Hybrid Electric Vehicle (On Board Electric Generator) Market Forecast: Sales Value (in Million Units), 2020-2025
  • Figure 35: North America: Hybrid Electric Vehicle Market: Sales Value (in Million Units), 2014 & 2019
  • Figure 36: North America: Hybrid Electric Vehicle Market Forecast: Sales Value (in Million Units), 2020-2025
  • Figure 37: United States: Hybrid Electric Vehicle Market: Sales Value (in Million Units), 2014 & 2019
  • Figure 38: United States: Hybrid Electric Vehicle Market Forecast: Sales Value (in Million Units), 2020-2025
  • Figure 39: Canada: Hybrid Electric Vehicle Market: Sales Value (in Million Units), 2014 & 2019
  • Figure 40: Canada: Hybrid Electric Vehicle Market Forecast: Sales Value (in Million Units), 2020-2025
  • Figure 41: Asia Pacific: Hybrid Electric Vehicle Market: Sales Value (in Million Units), 2014 & 2019
  • Figure 42: Asia Pacific: Hybrid Electric Vehicle Market Forecast: Sales Value (in Million Units), 2020-2025
  • Figure 43: China: Hybrid Electric Vehicle Market: Sales Value (in Million Units), 2014 & 2019
  • Figure 44: China: Hybrid Electric Vehicle Market Forecast: Sales Value (in Million Units), 2020-2025
  • Figure 45: Japan: Hybrid Electric Vehicle Market: Sales Value (in Million Units), 2014 & 2019
  • Figure 46: Japan: Hybrid Electric Vehicle Market Forecast: Sales Value (in Million Units), 2020-2025
  • Figure 47: India: Hybrid Electric Vehicle Market: Sales Value (in Million Units), 2014 & 2019
  • Figure 48: India: Hybrid Electric Vehicle Market Forecast: Sales Value (in Million Units), 2020-2025
  • Figure 49: South Korea: Hybrid Electric Vehicle Market: Sales Value (in Million Units), 2014 & 2019
  • Figure 50: South Korea: Hybrid Electric Vehicle Market Forecast: Sales Value (in Million Units), 2020-2025
  • Figure 51: Australia: Hybrid Electric Vehicle Market: Sales Value (in Million Units), 2014 & 2019
  • Figure 52: Australia: Hybrid Electric Vehicle Market Forecast: Sales Value (in Million Units), 2020-2025

Figure 53 Indonesia: Hybrid Electric Vehicle Market: Sales Value (in Million Units), 2014 & 2019

  • Figure 54: Indonesia: Hybrid Electric Vehicle Market Forecast: Sales Value (in Million Units), 2020-2025
  • Figure 55: Others: Hybrid Electric Vehicle Market: Sales Value (in Million Units), 2014 & 2019
  • Figure 56: Others: Hybrid Electric Vehicle Market Forecast: Sales Value (in Million Units), 2020-2025
  • Figure 57: Europe: Hybrid Electric Vehicle Market: Sales Value (in Million Units), 2014 & 2019
  • Figure 58: Europe: Hybrid Electric Vehicle Market Forecast: Sales Value (in Million Units), 2020-2025
  • Figure 59: Germany: Hybrid Electric Vehicle Market: Sales Value (in Million Units), 2014 & 2019
  • Figure 60: Germany: Hybrid Electric Vehicle Market Forecast: Sales Value (in Million Units), 2020-2025
  • Figure 61: France: Hybrid Electric Vehicle Market: Sales Value (in Million Units), 2014 & 2019
  • Figure 62: France: Hybrid Electric Vehicle Market Forecast: Sales Value (in Million Units), 2020-2025
  • Figure 63: United Kingdom: Hybrid Electric Vehicle Market: Sales Value (in Million Units), 2014 & 2019
  • Figure 64: United Kingdom: Hybrid Electric Vehicle Market Forecast: Sales Value (in Million Units), 2020-2025
  • Figure 65: Italy: Hybrid Electric Vehicle Market: Sales Value (in Million Units), 2014 & 2019
  • Figure 66: Italy: Hybrid Electric Vehicle Market Forecast: Sales Value (in Million Units), 2020-2025
  • Figure 67: Spain: Hybrid Electric Vehicle Market: Sales Value (in Million Units), 2014 & 2019
  • Figure 68: Spain: Hybrid Electric Vehicle Market Forecast: Sales Value (in Million Units), 2020-2025
  • Figure 69: Russia: Hybrid Electric Vehicle Market: Sales Value (in Million Units), 2014 & 2019
  • Figure 70: Russia: Hybrid Electric Vehicle Market Forecast: Sales Value (in Million Units), 2020-2025
  • Figure 71: Others: Hybrid Electric Vehicle Market: Sales Value (in Million Units), 2014 & 2019
  • Figure 72: Others: Hybrid Electric Vehicle Market Forecast: Sales Value (in Million Units), 2020-2025
  • Figure 73: Latin America: Hybrid Electric Vehicle Market: Sales Value (in Million Units), 2014 & 2019
  • Figure 74: Latin America: Hybrid Electric Vehicle Market Forecast: Sales Value (in Million Units), 2020-2025
  • Figure 75: Brazil: Hybrid Electric Vehicle Market: Sales Value (in Million Units), 2014 & 2019
  • Figure 76: Brazil: Hybrid Electric Vehicle Market Forecast: Sales Value (in Million Units), 2020-2025
  • Figure 77: Mexico: Hybrid Electric Vehicle Market: Sales Value (in Million Units), 2014 & 2019
  • Figure 78: Mexico: Hybrid Electric Vehicle Market Forecast: Sales Value (in Million Units), 2020-2025
  • Figure 79: Others: Hybrid Electric Vehicle Market: Sales Value (in Million Units), 2014 & 2019
  • Figure 80: Others: Hybrid Electric Vehicle Market Forecast: Sales Value (in Million Units), 2020-2025
  • Figure 81: Middle East and Africa: Hybrid Electric Vehicle Market: Sales Value (in Million Units), 2014 & 2019
  • Figure 82: Middle East and Africa: Hybrid Electric Vehicle Market Forecast: Sales Value (in Million Units), 2020-2025
  • Figure 83: Global: Hybrid Electric Vehicle Industry: SWOT Analysis
  • Figure 84: Global: Hybrid Electric Vehicle Industry: Value Chain Analysis
  • Figure 85: Global: Hybrid Electric Vehicle Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Hybrid Electric Vehicle Market: Key Industry Highlights, 2019 and 2025
  • Table 2: Global: Hybrid Electric Vehicle Market Forecast: Breakup by Type (in Million Units), 2020-2025
  • Table 3: Global: Hybrid Electric Vehicle Market Forecast: Breakup by Vehicle Type (in Million Units), 2020-2025
  • Table 4: Global: Hybrid Electric Vehicle Market Forecast: Breakup by Configuration Type (in Million Units), 2020-2025
  • Table 5: Global: Hybrid Electric Vehicle Market Forecast: Breakup by Power Source (in Million Units), 2020-2025
  • Table 6: Global: Hybrid Electric Vehicle Market Forecast: Breakup by Region (in Million Units), 2020-2025
  • Table 7: Global: Hybrid Electric Vehicle Market: Competitive Structure
  • Table 8: Global: Hybrid Electric Vehicle Market: Key Players
目次
Product Code: SR1019I26_Report

The global hybrid electric vehicle market is currently witnessing robust growth. A hybrid electric vehicle (HEV) is an automobile that runs on the energy stored in batteries. It operates on the combination of an internal combustion engine and an electric propulsion system. The battery is charged using regenerative braking that converts the energy, which is lost during coasting and braking into electricity. In comparison to combustion engine-based automobiles, HEVs have lower fuel consumption, carbon-based emissions and maintenance costs, which make them more cost-effective even at low speeds.

The increasing demand for fuel-efficient automobiles across the globe is one of the key factors driving the market. Furthermore, growing environmental consciousness among consumers is also providing a boost to the market growth. This has led to an increased emphasis on the development of innovative designs and advanced technologies to produce zero- and low-emission vehicles with soundless operations and high-performance engines. Additionally, the implementation of favourable government initiatives promoting the adoption of electric vehicles (EVs) for sustainable development is also creating a positive outlook for the market. For instance, various incentives, including tax benefits, utility rate reductions, parking privileges and other rebates, are offered to consumers to enhance the adoption rates of HEVs. Apart from this, improvements in the EV charging infrastructure are leading to increased investments by power sector stakeholders in automobile utilities and charging hardware. Other factors, including rapid urbanization, rising disposable incomes and extensive research and development (R&D) activities, are projected to drive the market in the upcoming years. Looking forward, IMARC Group expects the market to register a CAGR of more than 45% during 2020-2025.

Breakup by Propulsion Type:

  • Full Hybrids
  • Mild Hybrids
  • Plug-in Hybrids
  • Others

Breakup by Configuration Type:

  • Series HEV
  • Parallel HEV
  • Combination HEV

Breakup by Vehicle Type:

  • Passenger Cars
  • Commercial Vehicles
  • Two Wheelers
  • Others

Breakup by Power Source:

  • Stored Electricity
  • On Board Electric Generator

Breakup by Region:

  • North America
  • United States
  • Canada
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa

Competitive Landscape:

  • The competitive landscape of the industry has also been examined with some of the key players being Toyota Motor Corporation, Honda Motor Co. Ltd., Ford Motor Company, Volkswagen Aktiengesellschaft, General Motors Company, Hyundai Motor Company, Nissan Motor Corporation Ltd., etc.

Key Questions Answered in This Report:

  • How has the global hybrid electric vehicle market performed so far and how will it perform in the coming years?
  • What are the key regional markets?
  • What is the breakup of the market based on the propulsion type?
  • What is the breakup of the market based on the configuration type?
  • What is the breakup of the market based on the vehicle type?
  • What is the breakup of the market based on the power source?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the global hybrid electric vehicle market and who are the key players?
  • What is the degree of competition in the industry?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Hybrid Electric Vehicle Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Market Forecast

6 Market Breakup by Propulsion Type

  • 6.1 Full Hybrids
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Mild Hybrids
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Plug-in Hybrids
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Others
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast

7 Market Breakup by Configuration Type

  • 7.1 Series HEV
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Parallel HEV
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Combination HEV
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast

8 Market Breakup by Vehicle Type

  • 8.1 Passenger Cars
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Commercial Vehicles
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Two-Wheelers
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Others
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast

9 Market Breakup by Power Source

  • 9.1 Stored Electricity
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 On Board Electric Generator
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Indicators

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Toyota Motor Corporation
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
      • 15.3.1.3 Financials
      • 15.3.1.4 SWOT Analysis
    • 15.3.2 Honda Motor Co. Ltd.
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
      • 15.3.2.3 Financials
      • 15.3.2.4 SWOT Analysis
    • 15.3.3 Ford Motor Company
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
      • 15.3.3.3 Financials
      • 15.3.3.4 SWOT Analysis
    • 15.3.4 Volkswagen Aktiengesellschaft
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
      • 15.3.4.3 Financials
      • 15.3.4.4 SWOT Analysis
    • 15.3.5 General Motors Company
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
      • 15.3.5.3 Financials
      • 15.3.5.4 SWOT Analysis
    • 15.3.6 Hyundai Motor Company
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
      • 15.3.6.3 Financials
      • 15.3.6.4 SWOT Analysis
    • 15.3.7 Nissan Motor Corporation Ltd.
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
      • 15.3.7.3 Financials
      • 15.3.7.4 SWOT Analysis