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モバイルコマースの市場規模、シェア、動向、予測：取引タイプ、決済モード、ユーザータイプ、地域別、2025～2033年

Mobile Commerce Market Size, Share, Trends and Forecast by Transaction Type, Payment Mode, Type of User, and Region, 2025-2033

出版日
発行
IMARC
ページ情報
英文 115 Pages
納期
2～3営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=148.53円
モバイルコマースの市場規模、シェア、動向、予測：取引タイプ、決済モード、ユーザータイプ、地域別、2025～2033年
出版日: 2025年08月01日
発行: IMARC
ページ情報: 英文 115 Pages
納期: 2～3営業日
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  • 概要
  • 図表
  • 目次
概要

モバイルコマースの世界市場規模は、2024年に1兆8,363億米ドルとなりました。今後、IMARC Groupは、2033年には14兆85億米ドルに達し、2025～2033年にかけて25.3%のCAGRを示すと予測しています。現在、アジア太平洋が市場を独占しており、2024年の市場シェアは38.7%を超えます。同市場は、キャッシュレス取引や商品サービス代金の決済を目的としたオンライン決済の利用拡大、eコマース事業者の増加、世界のスマートフォンの普及拡大などを背景に、着実な成長を遂げています。

モバイルコマース（M-コマース）市場の急成長は、モバイル技術の技術開発とともに、スマートフォンの膨大な顧客基盤に起因しています。モバイル技術の継続的な進歩とスマートフォンの普及が相まって、消費者は利便性の高さからモバイル機器を使用して買い物をするようになりました。さらに、モバイルインターネットの速度向上や、デジタルウォレットや非接触型決済を通じたモバイル決済の革新が、主要促進要因となっています。さらに、人工知能やパーソナライズされたマーケティング戦略による消費者エンゲージメントの向上も、市場拡大の要因となっています。

米国のモバイルコマース市場は、高度に接続された技術に精通した人口によって成長しています。同国は強固なデジタルインフラを誇り、スマートフォンの普及率が高く、モバイル決済システムが広く利用されています。さらに、米国の消費者はモバイルショッピングにますます慣れ親しむようになり、大手小売業者によるモバイルアプリの採用が拡大しています。また、ソーシャルコマースや消費者直結型ビジネスモデルの動向も市場を後押ししており、これによってブランドはモバイルプラットフォームを通じてより効果的に顧客にアプローチできるようになります。例えば、2024年6月、Elavonはホスピタリティビジネスの決済を簡素化するAPI「Cloud Payments Interface」を発表しました。このAPIは、ゲストの体験を向上させ、統合をサポートし、セキュリティを確保し、拡大性を可能にし、シームレスなデジタル決済と対面決済のためのPCI準拠ソリューションを記載しています。

モバイルコマース市場動向

スマートフォンの普及

スマートフォンの世界の普及が市場の成長を後押ししています。GSMAの報告によると、世界人口の54%以上、約43億人がスマートフォンを所有しています。この要因は、モバイルコマースの状況を形成する上で極めて重要な役割を果たしています。人々はスマートフォンにアクセスできるようになり、コミュニケーションやさまざまな日常業務に欠かせない一般的なデバイスとなっています。スマートフォンの利便性とアクセシビリティは、オンラインショッピングの理想的なプラットフォームとなっています。その結果、企業は拡大する顧客層を取り込むため、モバイルコマースソリューションへの投資を増やしています。このように拡大するスマートフォンユーザー層は、小売業者やeコマース事業者に大きな市場機会を提供しています。さらに、世界のモバイル優先のインターネット利用へのシフトは、市場にプラスの影響を与えています。現在、多くの個人がスマートフォンでの閲覧やオンラインショッピングを好むようになり、モバイルコマース取引の増加につながっています。自社のウェブサイトやアプリケーションをモバイル機器向けに最適化する企業は、この動向から利益を得ることができます。より多くの人々がスマートフォンを取得し、日常生活に取り入れることで、モバイルコマースの潜在的な顧客層は拡大し続けています。

モバイル決済ソリューションの改善

モバイル決済ソリューションの改善と革新が市場の成長を支えています。モバイルショッピングへの移行が進むにつれ、安全で効率的、かつユーザーフレンドリーな決済オプションの必要性が高まっています。2027年までに、デジタル決済の世界取引額は25兆米ドルを突破し、オンラインとPOSを合わせた売上の49%を占めると予測されています。モバイルウォレット、デジタル決済プラットフォーム、非接触型決済手段は、現代のモバイルコマースの要として台頭してきています。これらの技術は、スマートフォンから取引を行うための便利で安全な方法をユーザーに記載しています。指紋認証や顔認証のような生体認証が加わることで、より一層のセキュリティと使いやすさが実現します。人々も企業も、物理的な接触を最小限に抑えるためにタッチレス取引を採用し、モバイル決済ソリューションの成長に貢献しています。このような決済方法に対する信頼と安心感により、人々はより積極的にモバイルコマースに参加するようになっています。

ユーザー体験の向上とパーソナライゼーション

ユーザー体験を向上させ、パーソナライズされたショッピング・ジャーニーを提供しようとする企業の取り組みが活発化していることが、市場の成長を後押ししています。競合情勢において、企業はシームレスで楽しいモバイルショッピング体験を提供することが、顧客の維持と獲得に不可欠であることを理解しています。ユーザーフレンドリーなインターフェース、レスポンシブデザイン、直感的なナビゲーションは、モバイルコマースのユーザーエクスペリエンスの向上に貢献する重要な要素です。モバイルアプリやウェブサイトは、顧客が閲覧や購入をスムーズに行えるよう、読み込みが速くなるよう最適化されています。レポートによると、ミレニアル世代の60％、ジェネレーションZの57％、ジェネレーションXの52％が主にモバイルバンキングアプリを利用しています。このように使いやすさを重視することで、顧客満足度とロイヤルティが向上しています。パーソナライゼーションもまた、市場成長の強化に重要な役割を果たしています。小売企業はデータ分析と機械学習（ML）アルゴリズムを活用して、個々の顧客の嗜好や行動を理解しています。このデータ主導のアプローチにより、企業は各ユーザーに合わせた商品の推奨、割引、プロモーションを提供し、より魅力的で適切なショッピング体験を提供することができます。さらに、モバイルアプリを通じて配信されるプッシュ通知や対象マーケティングキャンペーンにより、企業は顧客に直接アプローチし、リピート購入を促すことができます。特定の顧客グループを嗜好に基づいてセグメント化し、対象を絞ることができるため、こうしたマーケティング活動の効果はさらに高まります。

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査の目的
  • ステークホルダー
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

第5章 世界のモバイルコマース市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：取引タイプ別

  • M-リテーリング
  • Mチケット
  • Mビリング
  • その他

第7章 市場内訳：決済モード別

  • 近距離無線通信（NFC）
  • プレミアムSMS
  • ワイヤレスアプリケーションプロトコル（WAP）
  • その他

第8章 市場内訳：ユーザータイプ別

  • スマートデバイスユーザー
  • フィーチャーフォンユーザー

第9章 市場内訳：地域別

  • 北米
    • 米国
    • カナダ
  • アジア太平洋
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
    • インドネシア
    • その他
  • 欧州
    • ドイツ
    • フランス
    • 英国
    • イタリア
    • スペイン
    • ロシア
    • その他
  • ラテンアメリカ
    • ブラジル
    • メキシコ
    • その他
  • 中東・アフリカ

第10章 SWOT分析

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

第13章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Amazon.com Inc
    • Apple Inc.
    • ASOS.com Limited
    • eBay Inc.
    • Ericsson Inc.
    • Gemalto（Thales Group）
    • Google LLC
    • International Business Machines（IBM）Corporation
    • Mastercard Inc.
    • mopay Inc.
    • Netflix Inc.
    • PayPal Holdings Inc.
    • SAP ERP
    • Visa Inc.
図表

List of Figures

  • Figure 1: Global: Mobile Commerce Market: Major Drivers and Challenges
  • Figure 2: Global: Mobile Commerce Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Mobile Commerce Market: Breakup by Transaction Type (in %), 2024
  • Figure 4: Global: Mobile Commerce Market: Breakup by Payment Mode (in %), 2024
  • Figure 5: Global: Mobile Commerce Market: Breakup by Type of User (in %), 2024
  • Figure 6: Global: Mobile Commerce Market: Breakup by Region (in %), 2024
  • Figure 7: Global: Mobile Commerce Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 8: Global: Mobile Commerce (M-Retailing) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 9: Global: Mobile Commerce (M-Retailing) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 10: Global: Mobile Commerce (M-Ticketing) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 11: Global: Mobile Commerce (M-Ticketing) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 12: Global: Mobile Commerce (M-Billing) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 13: Global: Mobile Commerce (M-Billing) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 14: Global: Mobile Commerce (Other Transaction Types) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 15: Global: Mobile Commerce (Other Transaction Types) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 16: Global: Mobile Commerce (Near Field Communication-NFC) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 17: Global: Mobile Commerce (Near Field Communication-NFC) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 18: Global: Mobile Commerce (Premium SMS) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 19: Global: Mobile Commerce (Premium SMS) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 20: Global: Mobile Commerce (Wireless application protocol-WAP) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 21: Global: Mobile Commerce (Wireless application protocol-WAP) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 22: Global: Mobile Commerce (Others) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 23: Global: Mobile Commerce (Others) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 24: Global: Mobile Commerce (Smart Device Users) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 25: Global: Mobile Commerce (Smart Device Users) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 26: Global: Mobile Commerce (Feature Phone Users) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 27: Global: Mobile Commerce (Feature Phone Users) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 28: North America: Mobile Commerce Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 29: North America: Mobile Commerce Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 30: United States: Mobile Commerce Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 31: United States: Mobile Commerce Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 32: Canada: Mobile Commerce Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 33: Canada: Mobile Commerce Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 34: Asia Pacific: Mobile Commerce Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 35: Asia Pacific: Mobile Commerce Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 36: China: Mobile Commerce Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 37: China: Mobile Commerce Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 38: Japan: Mobile Commerce Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 39: Japan: Mobile Commerce Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 40: India: Mobile Commerce Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 41: India: Mobile Commerce Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 42: South Korea: Mobile Commerce Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 43: South Korea: Mobile Commerce Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 44: Australia: Mobile Commerce Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 45: Australia: Mobile Commerce Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 46: Indonesia: Mobile Commerce Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 47: Indonesia: Mobile Commerce Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 48: Others: Mobile Commerce Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 49: Others: Mobile Commerce Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 50: Europe: Mobile Commerce Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 51: Europe: Mobile Commerce Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 52: Germany: Mobile Commerce Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 53: Germany: Mobile Commerce Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 54: France: Mobile Commerce Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 55: France: Mobile Commerce Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 56: United Kingdom: Mobile Commerce Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 57: United Kingdom: Mobile Commerce Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 58: Italy: Mobile Commerce Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 59: Italy: Mobile Commerce Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 60: Spain: Mobile Commerce Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 61: Spain: Mobile Commerce Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 62: Russia: Mobile Commerce Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 63: Russia: Mobile Commerce Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 64: Others: Mobile Commerce Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 65: Others: Mobile Commerce Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 66: Latin America: Mobile Commerce Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 67: Latin America: Mobile Commerce Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 68: Brazil: Mobile Commerce Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 69: Brazil: Mobile Commerce Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 70: Mexico: Mobile Commerce Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 71: Mexico: Mobile Commerce Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 72: Others: Mobile Commerce Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 73: Others: Mobile Commerce Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 74: Middle East and Africa: Mobile Commerce Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 75: Middle East and Africa: Mobile Commerce Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 76: Global: Mobile Commerce Industry: SWOT Analysis
  • Figure 77: Global: Mobile Commerce Industry: Value Chain Analysis
  • Figure 78: Global: Mobile Commerce Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Mobile Commerce Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: Mobile Commerce Market Forecast: Breakup by Transaction Type (in Million USD), 2025-2033
  • Table 3: Global: Mobile Commerce Market Forecast: Breakup by Payment Mode (in Million USD), 2025-2033
  • Table 4: Global: Mobile Commerce Market Forecast: Breakup by Type of User (in Million USD), 2025-2033
  • Table 5: Global: Mobile Commerce Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 6: Global: Mobile Commerce Market: Competitive Structure
  • Table 7: Global: Mobile Commerce Market: Key Players
目次
Product Code: SR112025A2133

The global mobile commerce market size was valued at USD 1,836.3 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 14,008.5 Billion by 2033, exhibiting a CAGR of 25.3% from 2025-2033. Asia Pacific currently dominates the market, holding a market share of over 38.7% in 2024. The market is experiencing steady growth driven by the growing utilization of online payment methods to make cashless transactions and pay for products and services, increasing number of e-commerce businesses, and rising proliferation of smartphones across the globe.

The rapid growth of mobile commerce (m-commerce) market stems from the massive smartphone customer base alongside technological developments in mobile technology. Ongoing advancements in mobile technology, combined with increasing smartphone adoption, lead consumers to use mobile devices for shopping maneuvers because of the convenience benefits. Additionally, better mobile internet speed and mobile payment innovations through digital wallets and contactless payments, serve as primary enablers. Furthermore, the market expansion benefits from consumer engagement improvements, which result from artificial intelligence and personalized marketing strategies.

In the United States, the mobile commerce market is thriving due to a highly connected and tech-savvy population. The nation boasts a robust digital infrastructure, with high smartphone penetration rates and widespread use of mobile payment systems. Furthermore, U.S. consumers have grown increasingly comfortable with mobile shopping, leading to greater adoption of mobile apps by major retailers. The market is also bolstered by trends in social commerce and direct-to-consumer business models, which enable brands to reach customers more effectively via mobile platforms. For instance, in June 2024, Elavon introduced the Cloud Payments Interface, an API simplifying payments for hospitality businesses. It enhances guest experiences, supports integrations, ensures security, enables scalability, and offers PCI-compliant solutions for seamless digital and in-person payments.

Mobile Commerce Market Trends:

Increasing smartphone penetration

The widespread proliferation of smartphones across the globe is propelling the growth of the market. GSMA reports that over 54% of the global population, roughly 4.3 billion people, now own a smartphone. This factor plays a pivotal part in shaping the mobile commerce landscape. People are gaining access to smartphones, making them a common and essential device for communication and various daily tasks. The convenience and accessibility of smartphones are making them an ideal platform for online shopping. As a result, businesses are increasingly investing in mobile commerce solutions to tap into this expanding customer base. This growing smartphone user demographic provides a substantial market opportunity for retailers and e-commerce businesses. Furthermore, the global shift towards mobile-first internet usage is positively influencing the market. Many individuals now prefer to browse and shop online through their smartphones, leading to a rise in mobile commerce transactions. Businesses that optimize their websites and applications for mobile devices stand to benefit from this trend. As more people acquire smartphones and integrate them into their daily lives, the potential customer base for mobile commerce continues to expand.

Improved mobile payment solutions

The improvement and innovation in mobile payment solutions are supporting the market growth. As people increasingly shift towards mobile shopping, the need for secure, efficient, and user-friendly payment options is becoming paramount. By 2027, digital payments are projected to surpass USD 25 Trillion in global transactions, making up 49% of combined online and POS sales. Mobile wallets, digital payment platforms, and contactless payment methods are emerging as the cornerstones of modern mobile commerce. These technologies provide users with convenient and secure ways to make transactions from their smartphones. The addition of biometric authentication, such as fingerprint and facial recognition, incorporates an extra layer of security and ease of use. People and businesses alike are embracing touchless transactions to minimize physical contact, contributing to the growth of mobile payment solutions. The trust and confidence individuals have in these payment methods are making them more willing to engage in mobile commerce.

Enhanced user experience and personalization

Rising efforts made by businesses to enhance user experiences and offer personalized shopping journeys are bolstering the market growth. In the competitive landscape, businesses understand that providing a seamless and enjoyable mobile shopping experience is essential for retaining and attracting customers. User-friendly interfaces, responsive design, and intuitive navigation are key elements that contribute to an enhanced mobile commerce user experience. Mobile apps and websites are optimized to load quickly, ensuring that customers can browse and make purchases effortlessly. The report indicates that 60% of millennials, 57% of Generation Z, and 52% of Generation X primarily rely on mobile banking apps. This focus on user-friendliness is resulting in increased customer satisfaction and loyalty. Personalization also plays a vital role in strengthening the market growth. Retailers leverage data analytics and machine learning (ML) algorithms to understand individual customer preferences and behaviors. This data-driven approach allows businesses to provide tailored product recommendations, discounts, and promotions, creating a more engaging and relevant shopping experience for each user. Moreover, push notifications and targeted marketing campaigns delivered via mobile apps enable businesses to reach customers directly and encourage repeat purchases. The ability to segment and target specific customer groups based on their preferences further enhances the effectiveness of these marketing efforts.

Mobile Commerce Industry Segmentation:

Analysis by Transaction Type:

  • M-Retailing
  • M-Ticketing
  • M-Billing
  • Others

M-retailing stand as the largest transaction type in 2024, holding around 43.8% of the market. M-retailing, or mobile retailing encompasses the buying and selling of a wide range of consumer goods and services through mobile devices. Consumer's rising preference for convenience in mobile apps enables them to shop for clothing, electronics, groceries, and more with simple smartphone taps. The massive uptake of M-retailing derives from consumer ease of access, along with unique shopping interactions and expanding mobile-first approaches across e-commerce operations. The global rise of mobile device utilization will drive m-retailing expansion while new features, including voice search and augmented reality, aim to deliver better user interactions.

Analysis by Payment Mode:

  • Near Field Communication (NFC)
  • Premium SMS
  • Wireless Application Protocol (WAP)
  • Others

Near field communication (NFC) leads the market with around 36.5% of market share in 2024. NFC technology allows for contactless transactions by simply tapping or bringing a mobile device close to a payment terminal. This method is widely adopted for mobile payments in physical retail stores, public transportation systems, and for peer-to-peer payments. The convenience, speed, and security of NFC transactions are making it the preferred choice for many people and businesses, contributing significantly to the growth of the market. As consumer trust in NFC payments continues to increase, its adoption is expected to expand across more industries and regions, further solidifying its leading position in mobile commerce.

Analysis by Type of User:

  • Smart Device Users
  • Feature Phone Users

Smart device users lead the market in 2024. Smart device users have smartphones and other advanced mobile devices that provide them with internet connectivity, high-resolution displays, and access to a wide range of mobile applications. They enjoy the benefits of a seamless and feature-rich mobile commerce experience, including mobile app shopping, secure mobile payments, and personalized recommendations. Growth in this market segment continues to expand because of increasing global smartphone adoption, creating a key market entry point for businesses. The increasing number of consumer device upgrades contributes to higher mobile commerce solution demand, which builds opportunities throughout this market segment.

Regional Analysis:

  • North America
    • United States
    • Canada
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

In 2024, Asia-Pacific accounted for the largest market share of over 38.7%. The Asia Pacific mobile commerce market is driven by rising internet penetration and increasing smartphone usage. Governments and businesses are promoting cashless transactions, and individuals are embracing digital wallets and contactless payments. Digital wallets and contactless payment solutions have caught on strongly with consumers because these secure and convenient payment methods represent attractive alternatives. The region's young, tech-savvy population, coupled with escalating e-commerce solutions, further supports the mobile commerce market growth. The presence of digital platforms and mobile apps enhances purchasing experiences, contributing significantly to continuous market growth.

Key Regional Takeaways:

United States Mobile Commerce Market Analysis

In 2024, United States accounted for 84.50% of the market share in North America. Mobile commerce adoption in the United States has seen a notable rise as e-commerce continues to expand and more consumers transition to digital shopping platforms. In the first quarter of 2024, U.S. eCommerce sales grew by 2.8% from the previous quarter and saw a 7.2% rise compared to the first quarter of 2023. As a result, a large base of digital buyers is increasingly utilizing mobile devices for transactions. The convenience and accessibility of smartphones have made them a primary tool for online shopping, driving growth in mobile commerce. As e-commerce platforms optimize their mobile interfaces and tailor user experiences for smartphones, the seamless integration of payment gateways encourages more people to purchase products and services via mobile devices. The shift to mobile-centric shopping is also supported by improvements in network infrastructure and data security, further boosting consumer confidence. As digital buyers embrace mobile commerce, the trend is further reinforced by evolving consumer behaviors, as more individuals favor the convenience of shopping from their phones over traditional methods.

North America Mobile Commerce Market Analysis

According to the North American mobile commerce market outlook, the region is experiencing significant growth, driven by high smartphone penetration, advanced mobile payment solutions, and widespread internet accessibility. Market leaders within both the retail sector and technology field continue investing significantly in mobile infrastructure to supply users with improved applications and services and customized marketing approaches and payment technology solutions. The region's digital infrastructure, together with its technologically advanced customer base, drives mobile shopping adoption because of its practicality and time-saving potential. For instance, as per industry reports, AR usage in North America is expected to exceed 100 million users by 2025, enabling virtual try-ons and 3D product visualization, making augmented reality (AR) a key tool for online retailers, bridging physical and digital shopping experiences. Furthermore, mobile commerce innovations expand rapidly, primarily due to social commerce, along with omnichannel strategies, which position North America as a primary hub for developments.

Europe Mobile Commerce Market Analysis

The growing adoption of mobile payment options for shopping and booking in Europe has significantly contributed to the rise of mobile commerce. According to European Council, Council of the European Union, in 2023, 75% of internet users aged 16 to 74 bought goods or services online. The share of e-shoppers grew from 53% in 2010 to 75% in 2023, an increase of 22 percentage points (pp). With widespread access to mobile devices, consumers are increasingly using smartphones to make purchases and book services such as transportation, hotels, and event tickets. The introduction of secure mobile payment solutions, such as digital wallets and contactless payment methods, has made transactions faster, safer, and more convenient for shoppers. Moreover, many businesses are optimizing their websites and applications for mobile use, ensuring that the user experience is smooth and efficient. This shift towards mobile payment options has not only encouraged more people to adopt mobile commerce but has also led to the development of mobile-centric business models, with companies focusing on mobile-first strategies. As digital payment systems continue to innovate, mobile commerce in Europe is expected to grow rapidly, driven by the increasing use of mobile devices for various transaction types.

Asia Pacific Mobile Commerce Market Analysis

The adoption of mobile commerce in the Asia-Pacific region has been driven by increased investment in digital payment solutions, which facilitate smoother transactions and make mobile commerce more accessible. For instance, the total number of digital transactions have increased from a mere approximately USD 19.44 Million during Financial Year (FY) 2012-13 to over approximately USD 1.973 Billion transactions during FY 2023-24, showing a magnification of more than 129 times. Payment systems that cater to mobile users are evolving, with various mobile wallets, instant payment methods, and QR code systems becoming widely adopted. These payment technologies improve transaction speed and security, making digital shopping easier and more attractive. As consumers in this region show a growing preference for mobile devices to purchase goods and services, businesses are aligning their strategies with this trend by offering mobile-friendly payment options. The ongoing infrastructure development in payment systems and the growing availability of mobile-friendly payment platforms continue to drive mobile commerce growth in the region.

Latin America Mobile Commerce Market Analysis

Rising internet penetration and increasing smartphone usage are key factors driving the growth of mobile commerce in Latin America. According to GSMA, smartphone connections in Latin America will reach 500 Million at the end of 2021, an adoption rate of 74%. As affordable smartphones and mobile data become accessible to a larger population, internet connectivity is expanding to cover additional areas, including those in rural regions. This expanded connectivity enables individuals to shop, pay bills, and book services online through their mobile phones. As the number of smartphone users grows, so does the adoption of mobile commerce, as consumers seek the convenience of making purchases and transactions directly from their phones. Furthermore, the widespread use of social media and mobile apps has created a new platform for businesses to interact with consumers, driving more engagement and transactions. Mobile commerce is thriving as internet access becomes more widespread and the number of people using smartphones for everyday activities increases.

Middle East and Africa Mobile Commerce Market Analysis

The Middle East and Africa region has experienced increased mobile commerce adoption due to the growing number of tourists visiting the region. For instance, Dubai welcomed 14.96 Million overnight visitors from January to October 2024, marking an 8% increase compared to the same period in 2023, highlighting a strong growth in tourism. With tourists relying heavily on mobile phones for travel planning, booking accommodations, and ordering services, the demand for mobile payment and booking options has risen. The availability of mobile payment solutions makes it easier for visitors to pay for services directly from their phones. Furthermore, tourism-driven events such as festivals, conferences, and sporting events have prompted businesses in the region to optimize their digital platforms for mobile commerce. This, in turn, has led to greater adoption of mobile payment methods, enhancing the overall tourism experience and contributing to the rise of mobile commerce across the region.

Competitive Landscape:

The mobile commerce market displays strong competition between multiple organizations, including retail, payment systems, and technology sector players. The main focus of companies is to optimize their mobile platforms through the implementation of modern options that provide payment convenience, coupled with individualized service delivery and enhanced performance for users. For instance, in August 2024, Worldline introduced India's first Omnichannel Payments Platform, 'One Commerce,' at the Global Fintech Fest. This modular platform unifies in-store and online payments, offering businesses seamless payment integration and enhanced customer experiences across all channels. Additionally, market rivalry persists due to continuous progress in areas like artificial intelligence, virtual reality innovations, and strategies focused on social commerce. Furthermore, as consumer demand for secure and convenient mobile shopping grows, companies are differentiating themselves through efficient, user-friendly platforms, prioritizing security, and leveraging emerging technologies to maintain customer loyalty and capture mobile commerce market share.

The report provides a comprehensive analysis of the competitive landscape in the mobile commerce market with detailed profiles of all major companies, including:

  • Amazon.com Inc
  • Apple Inc.
  • ASOS.com Limited
  • eBay Inc.
  • Ericsson Inc.
  • Gemalto (Thales Group)
  • Google LLC
  • International Business Machines (IBM) Corporation
  • Mastercard Inc.
  • mopay Inc.
  • Netflix Inc.
  • PayPal Holdings Inc.
  • SAP ERP
  • Visa Inc.

Key Questions Answered in This Report

  • 1.How big is the mobile commerce market?
  • 2.What is the future outlook of the mobile commerce market?
  • 3.What are the key factors driving the mobile commerce market?
  • 4.Which region accounts for the largest mobile commerce market share?
  • 5.Which are the leading companies in the global mobile commerce market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Mobile Commerce Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Transaction Type

  • 6.1 M-Retailing
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 M-Ticketing
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 M-Billing
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Others
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast

7 Market Breakup by Payment Mode

  • 7.1 Near Field Communication (NFC)
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Premium SMS
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Wireless Application Protocol (WAP)
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Others
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast

8 Market Breakup by Type of User

  • 8.1 Smart Device Users
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Feature Phone Users
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Competitive Landscape

  • 13.1 Market Structure
  • 13.2 Key Players
  • 13.3 Profiles of Key Players
    • 13.3.1 Amazon.com Inc
      • 13.3.1.1 Company Overview
      • 13.3.1.2 Product Portfolio
      • 13.3.1.3 Financials
      • 13.3.1.4 SWOT Analysis
    • 13.3.2 Apple Inc.
      • 13.3.2.1 Company Overview
      • 13.3.2.2 Product Portfolio
      • 13.3.2.3 Financials
      • 13.3.2.4 SWOT Analysis
    • 13.3.3 ASOS.com Limited
      • 13.3.3.1 Company Overview
      • 13.3.3.2 Product Portfolio
      • 13.3.3.3 Financials
    • 13.3.4 eBay Inc.
      • 13.3.4.1 Company Overview
      • 13.3.4.2 Product Portfolio
      • 13.3.4.3 Financials
      • 13.3.4.4 SWOT Analysis
    • 13.3.5 Ericsson Inc.
      • 13.3.5.1 Company Overview
      • 13.3.5.2 Product Portfolio
      • 13.3.5.3 Financials
    • 13.3.6 Gemalto (Thales Group)
      • 13.3.6.1 Company Overview
      • 13.3.6.2 Product Portfolio
      • 13.3.6.3 Financials
      • 13.3.6.4 SWOT Analysis
    • 13.3.7 Google LLC
      • 13.3.7.1 Company Overview
      • 13.3.7.2 Product Portfolio
      • 13.3.7.3 SWOT Analysis
    • 13.3.8 International Business Machines (IBM)Corporation
      • 13.3.8.1 Company Overview
      • 13.3.8.2 Product Portfolio
      • 13.3.8.3 Financials
      • 13.3.8.4 SWOT Analysis
    • 13.3.9 Mastercard Inc.
      • 13.3.9.1 Company Overview
      • 13.3.9.2 Product Portfolio
      • 13.3.9.3 Financials
      • 13.3.9.4 SWOT Analysis
    • 13.3.10 mopay Inc.
      • 13.3.10.1 Company Overview
      • 13.3.10.2 Product Portfolio
    • 13.3.11 Netflix Inc.
      • 13.3.11.1 Company Overview
      • 13.3.11.2 Product Portfolio
      • 13.3.11.3 Financials
      • 13.3.11.4 SWOT Analysis
    • 13.3.12 PayPal Holdings Inc.
      • 13.3.12.1 Company Overview
      • 13.3.12.2 Product Portfolio
      • 13.3.12.3 Financials
      • 13.3.12.4 SWOT Analysis
    • 13.3.13 SAP ERP
      • 13.3.13.1 Company Overview
      • 13.3.13.2 Product Portfolio
      • 13.3.13.3 Financials
      • 13.3.13.4 SWOT Analysis
    • 13.3.14 Visa Inc.
      • 13.3.14.1 Company Overview
      • 13.3.14.2 Product Portfolio
      • 13.3.14.3 Financials
      • 13.3.14.4 SWOT Analysis