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ウイルス対策ソフトウェアパッケージの市場規模、シェア、動向、予測：デバイス、オペレーティングシステム、エンドユーザー、地域別、2025～2033年

Antivirus Software Package Market Size, Share, Trends and Forecast by Device, Operating System, End User, and Region, 2025-2033

出版日
発行
IMARC
ページ情報
英文 135 Pages
納期
2～3営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=149.25円
ウイルス対策ソフトウェアパッケージの市場規模、シェア、動向、予測：デバイス、オペレーティングシステム、エンドユーザー、地域別、2025～2033年
出版日: 2025年08月01日
発行: IMARC
ページ情報: 英文 135 Pages
納期: 2～3営業日
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

ウイルス対策ソフトウェアパッケージの世界市場規模は2024年に43億3,000万米ドルとなりました。今後、IMARC Groupは、同市場が2033年までに56億米ドルに達し、2025～2033年にかけて2.8％のCAGRを示すと予測しています。現在、北米が市場を独占しており、2024年には48.0%以上の大きな市場シェアを占めています。市場を牽引しているのは、サイバー脅威の高まり、デジタル化の進展、法規制への対応です。クラウドベースマルチデバイスセキュリティソリューションは、リモートワークの普及とともに需要をさらに促進しています。主要企業は競争優位性を維持するために技術革新に注力しており、これが世界全体のウイルス対策ソフトウェアパッケージ市場シェアの拡大に寄与しています。

ウイルス対策ソフトウェアパッケージ市場シェアの主要促進要因としては、サイバー脅威の高度化、クラウドベースセキュリティソリューションの採用拡大、個人・企業のデータ保護意識の高まり、規制遵守要件などが挙げられます。産業レポートによると、2024年、インドでは主にヘルスケアセグメントを標的としたサイバー攻撃が1分間に平均761件と急増しています。重要インフラや個人データを狙ったサイバー攻撃により、企業は強固なサイバーセキュリティ対策を優先しています。リモートワークの増加によりエンドポイントプロテクションの需要が高まる一方、人工知能と機械学習の革新により脅威検知能力の向上が続き、先進的アンチウイルスソリューションの需要が高まっています。これらの要因が相まって、ウイルス対策ソフトウェアパッケージ市場の展望は世界的に明るいものとなっています。

米国ウイルス対策ソフトウェアパッケージ市場の主要促進要因としては、サイバー脅威の頻度と複雑性の増加、CCPAやHIPAAなどの規制要求の高まり、全産業におけるデジタルインフラへの依存度の高まりなどが挙げられます。リモートワークやハイブリッドワーク環境への依存の高まりにより、エンドポイントセキュリティに対するニーズが高まっています。また、データ漏洩に対する消費者の意識が、個人向けサイバーセキュリティソリューションに対する需要を高めています。産業レポートによると、2023年8月現在、米国の労働者の12.2%が完全にリモートで勤務しており、470万人以上が少なくとも半分の時間リモートで勤務しています。民間企業の11.1%は完全にリモートです。2025年までには、約3,260万人のアメリカ人がリモートで働き、65％がフルタイムのリモートワークを好むと予想されています。AIを活用した脅威検知の進歩や、中小企業を対象としたソリューションの導入は、市場を前進させる要因のひとつです。

ウイルス対策ソフトウェアパッケージ市場動向

デジタルセキュリティソリューションに対する需要の高まり

サイバー脅威、マルウェア、フィッシング攻撃の増加に伴い、企業も個人も堅牢なウイルス対策ソリューションを積極的に探しています。このようなソリューションに対する需要は高まっており、そのため、ソフトウェアの主要機能とセキュリティ上の利点を効果的に伝える革新的でユーザーフレンドリーなパッケージが求められています。産業レポートが示すように、サイバー攻撃は2025年までに年間約10兆5,000億米ドルを引き起こすと推定されています。この数字は、2015年から前例のない300％の増加を示しています。このようなエスカレーションは、サイバーセキュリティソリューションの必要性の高まりと、ウイルス対策ソフトウェアが関連するリスクと戦う上でいかに効果的な役割を果たしているかを如実に示しています。

サブスクリプションベースモデルへの移行

サブスクリプションベースウイルス対策ソフトウェアモデルは、ウイルス対策ソフトウェアパッケージ市場の主要な成長要因となっています。このモデルでは、定期的なアップデート、マルチデバイス対応、シームレスな更新が重視され、ユーザーに利便性を提供し、ブランドロイヤルティを高めています。消費者は、継続的な保護とさまざまなデバイスにまたがる柔軟な補償をますます優先するようになっており、これらの特徴を強調したユーザー中心のパッケージに対する需要は高まり続けています。これはまた、重要なウイルス対策ソフトウェアパッケージ市場動向の一つでもあります。産業レポートに示されているように、デスクトップとラップトップは、2023年に最も影響を受けたインバウンド・サイバー攻撃であり続け、世界中で8億6,280万件の検出に達し、このような変化する脅威に対するサブスクリプションベース包括的なアンチウイルスソリューションの必要性をさらに押し上げています。

eコマースとオンラインバンキングの利用の増加

eコマースとオンラインバンキングは最も速いペースで機能しており、そのためサイバー犯罪者に対して新たな脆弱性を開いています。そのため、ウイルス対策ソフトウェアパッケージは、オンライン取引の安全性、金融データの安全性、デジタル決済のあらゆる段階での安全性を確保するための対策として、より重要になってきています。産業の報告によると、今後5年間、世界のサイバー犯罪コストは年率15％増加するといいます。2025年の1年間では10兆5,000億米ドルに達します。このようなサイバー犯罪の急増により、最高グレードのアンチウイルスソリューションが求められており、ウイルス対策ソフトウェアパッケージ市場の需要がさらに高まっています。オンライン不正行為の開発のサイバー脅威に対する免疫力を提供する完全なアンチウイルスソフトウェアパッケージに対するこの需要の急増は、市場の成長を著しく強めています。

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査の目的
  • ステークホルダー
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

第5章 世界のウイルス対策ソフトウェアパッケージ市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：デバイス別

  • ノートパソコン
  • デスクトップ
  • その他

第7章 市場内訳：オペレーティングシステム別

  • Windows
  • MAC
  • Android
  • その他

第8章 市場内訳：エンドユーザー別

  • 個人用
  • 企業
  • 政府
  • その他

第9章 市場内訳：地域別

  • 北米
    • 米国
    • カナダ
  • アジア太平洋
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
    • インドネシア
    • その他
  • 欧州
    • ドイツ
    • フランス
    • 英国
    • イタリア
    • スペイン
    • ロシア
    • その他
  • ラテンアメリカ
    • ブラジル
    • メキシコ
    • その他
  • 中東・アフリカ

第10章 SWOT分析

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

第13章 価格分析

第14章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Adaware（Avaquest Group）
    • AhnLab Inc.
    • Avast Software s.r.o.
    • AVG Technologies CZ
    • Avira Operations GmbH & Co. KG
    • Bitdefender SRL
    • BullGuard Limited
    • F-Secure Oyj
    • Kaspersky Labs GmbH（Kaspersky Lab Limited）
    • McAfee LLC（TPG Capital and Intel）
    • Microsoft Corporation
    • Qihoo 360 Technology Co. Ltd.
    • Quick Heal Technologies Ltd.
    • Symantec Corporation（Broadcom Inc.）
図表

List of Figures

  • Figure 1: Global: Antivirus Software Package Market: Major Drivers and Challenges
  • Figure 2: Global: Antivirus Software Package Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Antivirus Software Package Market: Breakup by Device (in %), 2024
  • Figure 4: Global: Antivirus Software Package Market: Breakup by Operating System (in %), 2024
  • Figure 5: Global: Antivirus Software Package Market: Breakup by End User (in %), 2024
  • Figure 6: Global: Antivirus Software Package Market: Breakup by Region (in %), 2024
  • Figure 7: Global: Antivirus Software Package Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 8: Global: Antivirus Software Package (Laptops) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 9: Global: Antivirus Software Package (Laptops) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 10: Global: Antivirus Software Package (Desktops) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 11: Global: Antivirus Software Package (Desktops) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 12: Global: Antivirus Software Package (Other Devices) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 13: Global: Antivirus Software Package (Other Devices) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 14: Global: Antivirus Software Package (Windows) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 15: Global: Antivirus Software Package (Windows) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 16: Global: Antivirus Software Package (MAC) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 17: Global: Antivirus Software Package (MAC) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 18: Global: Antivirus Software Package (Android) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 19: Global: Antivirus Software Package (Android) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 20: Global: Antivirus Software Package (Other Operating Systems) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 21: Global: Antivirus Software Package (Other Operating Systems) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 22: Global: Antivirus Software Package (Personal) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 23: Global: Antivirus Software Package (Personal) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 24: Global: Antivirus Software Package (Corporate) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 25: Global: Antivirus Software Package (Corporate) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 26: Global: Antivirus Software Package (Government) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 27: Global: Antivirus Software Package (Government) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 28: Global: Antivirus Software Package (Other End Users) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 29: Global: Antivirus Software Package (Other End Users) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 30: North America: Antivirus Software Package Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 31: North America: Antivirus Software Package Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 32: United States: Antivirus Software Package Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 33: United States: Antivirus Software Package Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 34: Canada: Antivirus Software Package Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 35: Canada: Antivirus Software Package Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 36: Asia Pacific: Antivirus Software Package Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 37: Asia Pacific: Antivirus Software Package Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 38: China: Antivirus Software Package Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 39: China: Antivirus Software Package Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 40: Japan: Antivirus Software Package Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 41: Japan: Antivirus Software Package Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 42: India: Antivirus Software Package Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 43: India: Antivirus Software Package Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 44: South Korea: Antivirus Software Package Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 45: South Korea: Antivirus Software Package Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 46: Australia: Antivirus Software Package Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 47: Australia: Antivirus Software Package Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 48: Indonesia: Antivirus Software Package Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 49: Indonesia: Antivirus Software Package Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 50: Others: Antivirus Software Package Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 51: Others: Antivirus Software Package Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 52: Europe: Antivirus Software Package Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 53: Europe: Antivirus Software Package Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 54: Germany: Antivirus Software Package Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 55: Germany: Antivirus Software Package Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 56: France: Antivirus Software Package Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 57: France: Antivirus Software Package Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 58: United Kingdom: Antivirus Software Package Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 59: United Kingdom: Antivirus Software Package Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 60: Italy: Antivirus Software Package Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 61: Italy: Antivirus Software Package Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 62: Spain: Antivirus Software Package Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 63: Spain: Antivirus Software Package Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 64: Russia: Antivirus Software Package Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 65: Russia: Antivirus Software Package Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 66: Others: Antivirus Software Package Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 67: Others: Antivirus Software Package Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 68: Latin America: Antivirus Software Package Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 69: Latin America: Antivirus Software Package Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 70: Brazil: Antivirus Software Package Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 71: Brazil: Antivirus Software Package Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 72: Mexico: Antivirus Software Package Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 73: Mexico: Antivirus Software Package Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 74: Others: Antivirus Software Package Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 75: Others: Antivirus Software Package Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 76: Middle East and Africa: Antivirus Software Package Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 77: Middle East and Africa: Antivirus Software Package Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 78: Global: Antivirus Software Package Industry: SWOT Analysis
  • Figure 79: Global: Antivirus Software Package Industry: Value Chain Analysis
  • Figure 80: Global: Antivirus Software Package Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Antivirus Software Package Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: Antivirus Software Package Market Forecast: Breakup by Device (in Million USD), 2025-2033
  • Table 3: Global: Antivirus Software Package Market Forecast: Breakup by Operating System (in Million USD), 2025-2033
  • Table 4: Global: Antivirus Software Package Market Forecast: Breakup by End User (in Million USD), 2025-2033
  • Table 5: Global: Antivirus Software Package Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 6: Global: Antivirus Software Package Market Structure
  • Table 7: Global: Antivirus Software Package Market: Key Players
目次
Product Code: SR112025A2794

The global antivirus software package market size was valued at USD 4.33 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 5.6 Billion by 2033, exhibiting a CAGR of 2.8% during 2025-2033. North America currently dominates the market, holding a significant market share of over 48.0% in 2024. The market is driven by rising cyber threats, growing digital adoption and regulatory compliance. Cloud-based and multi-device security solutions are gaining traction with remote work further fueling demand. Key players focus on innovation to maintain competitive advantage, which is contributing to increasing the overall antivirus software package market share across the globe.

Key drivers in the antivirus software package market share include growing sophistication of cyber threats, increased adoption of cloud-based security solutions, rising awareness of data protection among individuals and businesses and regulatory compliance requirements. According to industry reports, in 2024, India witnessed a surge in cyberattacks averaging 761 attempts per minute, primarily targeting healthcare sectors. With cyberattacks targeting critical infrastructure and personal data organizations are prioritizing robust cybersecurity measures. Whereas the growth of remote work has increased demand for endpoint protection, innovations in artificial intelligence and machine learning continue to improve threat detection capabilities driving demand for advanced antivirus solutions. These factors are collectively creating a positive antivirus software package market outlook across the world.

Key driving factors in the United States antivirus software package market include rising frequency and complexity of cyber threats, increased regulatory demands such as CCPA and HIPAA and rising dependence on digital infrastructure across all industries. Increased reliance on remote and hybrid work environments has resulted in an enhanced need for endpoint security consumer awareness of data breaches has increased the demand for personal cybersecurity solutions. According to industry reports, as of August 2023, 12.2% of U.S. workers are fully remote while over 4.7 million work remotely at least half the time. 11.1% of private sector businesses are fully remote. By 2025, approximately 32.6 million Americans are expected to be working remotely with 65% preferring full-time remote work. Advances in AI-powered threat detection and the implementation of solutions targeted at SMBs are among factors that propel the market forward.

Antivirus Software Package Market Trends:

Rising Demand for Digital Security Solutions

With the growing incidence of cyber threats, malware, and phishing attacks, both businesses and individuals are actively looking for robust antivirus solutions. The demand for such solutions is growing, and hence, innovative and user-friendly packaging that effectively communicates the software's key features and security benefits is required. As indicated by industry reports, cyberattacks are estimated to cause approximately USD 10.5 Trillion annually by 2025. This figure marks a rise of an unprecedented 300 percent from the years 2015. Such escalation is very indicative of the increasing need for cybersecurity solutions and how effective antivirus software plays a part in combating the risks involved.

Shift to Subscription-Based Models

The subscription-based antivirus software model has become a major growth driver for the antivirus software package market. This model emphasizes regular updates, multi-device compatibility, and seamless renewals, providing users with greater convenience and enhancing brand loyalty. As consumers increasingly prioritize ongoing protection and flexible coverage across various devices, the demand for user-centric packaging that highlights these features continues to rise. This also represents one of the key antivirus software package market trends. As indicated in industry reports, desktops and laptops remained the most affected inbound cyberattacks in 2023, reaching 862.8 million detections worldwide, pushing further the necessity of subscription-based, comprehensive antivirus solutions against such changing threats.

Increased Use of E-commerce and Online Banking

E-commerce and online banking are working with the fastest pace, hence opening up new vulnerabilities towards cyber criminals, who will find both the consumers and the businesses to become a more high-value target for them. Therefore, antivirus software packages have become more critical as a measure to secure online transactions, safe financial data, and ensure safety at every step of digital payments. Industry reports indicate that global cybercrime costs will go up by 15 percent a year for the next five years. It goes to USD 10.5 Trillion in one year for 2025. This huge upsurge of cybercrime is demanding top-grade antivirus solutions, thereby further increasing the antivirus software package market demand. This upsurge in the demand for complete antivirus software packages that provide immunity against developing cyber threats of online malpractice is intensifying the market growth significantly.

Antivirus Software Package Industry Segmentation:

Analysis by Device:

  • Laptops
  • Desktops
  • Others

Laptops lead the market with around 75.0% of market share in 2024. Laptops dominate the antivirus software package market by device due to their widespread use across personal, educational and professional settings. The rise of remote work and online learning has further made laptops central to digital activities increasing the need for robust cybersecurity solutions. Cyber threats targeting sensitive data such as phishing and ransomware further drive demand for antivirus protection on laptops. Laptops also contain critical business and personal information so users need reliable security software. The portability and connectivity of laptops expose them to diverse risks prompting continuous advancements in antivirus solutions to cater to this key device segment.

Analysis by Operating System:

  • Windows
  • MAC
  • Android
  • Others

Windows systems are prime targets for malware, ransomware, and other cyber threats they require robust antivirus solutions. Vendors continuously innovate to address these vulnerabilities offering packages tailored to home, business, and cloud environments. The sheer number of businesses using Windows combined with the periodic security threats faced by them means that there is always a need for antivirus software which drives the antivirus software package market growth.

The MAC segment of the antivirus software package market is growing with increasing adoption of macOS in personal and professional domains. Although it has a reputation for strong inbuilt security macOS is not impervious to phishing, adware and targeted malware. With the rise of cyber threats users look for more antivirus protection for sensitive data. Antivirus solutions for MAC emphasize performance optimization and seamless integration to appeal to security-conscious professionals and creatives relying on Apple's ecosystem.

Android is one of the most critical segments in the antivirus software package market as it is widely used in smartphones and tablets. Malware, phishing, and spyware attacks are common on Android devices because they are open-source and app-centric. Mobile payments, personal data storage and apps have increased at a rapid pace which has increased security concerns. The antivirus solutions for Android are based on real-time threat detection, secure browsing and anti-theft features which are the growing needs of mobile device protection.

Analysis by End User:

  • Personal
  • Corporate
  • Government
  • Others

The personal segment accounts for the majority of demand in the antivirus software package market as individuals increasingly use digital devices for communication, online shopping and entertainment. With rising threats such as phishing, ransomware and identity theft consumers look for cybersecurity solutions to protect their personal data. Affordable subscription plans, multi-device compatibility and user-friendly interfaces make antivirus software appealing to personal users. There is increased penetration of connected devices and work at remote places which has added urgency to improved security for personal devices.

The corporate segment is a critical driver in the antivirus software package market since cyberattacks that target businesses become increasingly sophisticated. Organizations of any size invest in comprehensive cybersecurity solutions to protect sensitive data, intellectual property, and operational continuity. Antivirus software for corporates often includes endpoint protection, centralized management, and compliance tools. With increased remote work and digital transformation companies focus on solid solutions that will protect them from ransomware, phishing, and insider threats in order to have secure and efficient operations.

The government segment is an essential player in the antivirus software package market forecast. Critical infrastructure and sensitive information must be protected from cyber threats. Public sector organizations are prime targets for espionage, ransomware, and advanced persistent threats. Governments spend money on the latest antivirus solutions that can offer endpoint security, network protection and real-time threat detection for securing digital infrastructure. Additional boosting to the growing demand for governmentally specialized antivirus packages is attributed to rising cybersecurity policies and international collaborations.

Regional Analysis

  • North America
    • United States
    • Canada
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

In 2024, North America accounted for the largest market antivirus software package market share of over 48.0%. North America is the largest market for antivirus software packages because of its advanced IT infrastructure, high digital adoption and frequent cyberattacks on businesses and consumers. The region's strong corporate sector especially in technology and finance creates demand for sophisticated cybersecurity solutions to protect sensitive data and comply with regulations like CCPA and HIPAA. Increasing dependence on remote work and cloud computing further increases the demand for strong antivirus protection. North America is home to the world's leading cybersecurity providers which fosters continuous innovation and early adoption of advanced threat detection technologies thus further cementing the region's leadership in the market.

Key Regional Takeaways:

United States Antivirus Software Package Market Analysis

In 2024, the United States captured 85.60% of revenue in the North American market. Ransomware attacks across different sectors in the United States increased by more than 70 percent from 2022 to 2023, according to the Cybersecurity and Infrastructure Security Agency (CISA). The increase in ransomware attacks has exposed businesses, government agencies, and individuals to vulnerability, which has significantly driven the antivirus software package market demand. With hackers targeting vital sectors such as health care, finance, and manufacturing systems, the urgency has emerged to properly protect against ransomware attacks. Antivirus software is now very much necessary to prevent, detect, and minimize ransomware attacks. The U.S. antivirus software package market is, therefore, gaining momentum with growing demand from organizations and consumers looking after their data and assets. The growing rate of cyberattacks combined with the increasing number of digital services calls for antivirus solutions as a central part of a cybersecurity strategy and, therefore further expands the market.

Europe Antivirus Software Package Market Analysis

Ransomware remains one of the most significant cyber threats in Europe, with more than 10 terabytes of data stolen every month. Phishing has emerged as the most common initial vector for these attacks, compounding the challenge for individuals and organizations seeking to protect sensitive data. The escalating frequency and sophistication of ransomware attacks have driven an increasing demand for effective antivirus software solutions. As indicated by the European Council, cybercrime cost the global economy a staggering Euro 5.5 Trillion (USD 5.6 Billion) by the end of 2020, and this is almost double the figures in 2015, pointing to the importance of having a more robust system of cybersecurity. In this respect, the market for antivirus software packages in Europe is growing fast as companies and consumers look for all-inclusive solutions to the ransomware threat and other cyber dangers. The need for strong protection against the evolving cyber risks, combined with the increased dependency on digital platforms, positions antivirus software as an essential part of the region's cybersecurity strategy and will continue to spur further market expansion.

Asia Pacific Antivirus Software Package Market Analysis

In February 2023, the Australian Cyber Security Centre (ACSC) revealed that cybercrime incidents in Australia surged to 76,000 in 2022, marking a 13% increase compared to FY2021. This sharp rise in cybercrime incidents points to the growing vulnerability of businesses and individuals to digital threats across the Asia Pacific region. As cyber-criminals start using more complex attacks, including phishing, ransomware, and data breaches, the demand for robust antivirus software solutions is rapidly increasing. In addition, growing volumes of cyberattacks highlight the importance of total security measures, putting antivirus software packages as essential tools in protecting sensitive information. Due to enhanced data security awareness and growing usage of the web for various commercial and personal pursuits, the market for Asia Pacific antivirus software packages is showing steady growth. Accordingly, it forms an important segment of cybersecurity tools in this region with a further significant investment into highly advanced products due to continually shifting threats.

Latin America Antivirus Software Package Market Analysis

Industry reports show that Brazil currently has 222 million computers in use, which includes desktops, notebooks, and tablets, and equates to 1 computer per inhabitant or 102% per capita. The penetration of computing devices has significantly increased the potential attack surface for cyber threats, driving the demand for antivirus software in the country. As digital activities are on the rise, through online banking and shopping, along with business activities, the vulnerability to cyberattacks including malware, ransomware, and phishing increases. Therefore, the demand for antivirus solutions has also increased as the need for proper protection for the individual and commercial sector has also increased. An increase in penetration of internet use and connected devices in Latin America, especially Brazil, is promoting this need even more. This trend of increased digital device usage is now a boon to the Latin American antivirus software package market, where consumers and organizations are looking for all-around protection against the growing cyber threats and antivirus software as an essential part of the cybersecurity strategy in the region.

Middle East and Africa Antivirus Software Package Market Analysis

According to the country's Cyber Security Council, the UAE has become a significant target for ransomware attacks. Data breaches in the Middle East, for example, averaged a cost of more than USD 8 million per incident in 2023, and such incidents carry serious financial and operational costs. With the ever-evolving nature of cybercrime in the region, antivirus software packages have seen fast growth in demand. Businesses and individuals are increasingly seeking robust protection against ransomware, data breaches, and other cyber threats. Attacks are becoming increasingly frequent and sophisticated, making cybersecurity a top priority. Antivirus solutions have now become essential tools to mitigate risks and protect sensitive data. As the Middle East and Africa continue to rely more heavily on digital platforms for business and personal activities, the market for antivirus software grows. As a consequence, the Middle East and Africa antivirus software package market is expanding at a very high rate because of the requirement for effective, reliable cybersecurity solutions in order to counter emerging threats.

Competitive Landscape:

The antivirus software package market is highly competitive with numerous players offering diverse solutions tailored to various user needs. Companies focus on innovation, integrating artificial intelligence, machine learning and behavioral analytics to enhance threat detection and response capabilities. Cloud-based antivirus solutions are increasingly popular catering to remote work and multi-device security requirements. Pricing strategies, customer support and ease of use are critical differentiators in the market. Providers are also expanding features to include privacy tools, ransomware protection and secure browsing. Strategic partnerships, acquisitions and regional expansion are common approaches to strengthen market position. Rising cyber threats and regulatory demands create opportunities for both established vendors and emerging players to capture market share through specialized and advanced solutions.

The report provides a comprehensive analysis of the competitive landscape in the antivirus software package market with detailed profiles of all major companies, including:

  • Adaware (Avaquest Group)
  • AhnLab Inc.
  • Avast Software s.r.o.
  • AVG Technologies CZ
  • Avira Operations GmbH & Co. KG
  • Bitdefender SRL
  • BullGuard Limited
  • F-Secure Oyj
  • Kaspersky Labs GmbH (Kaspersky Lab Limited)
  • McAfee LLC (TPG Capital and Intel)
  • Microsoft Corporation
  • Qihoo 360 Technology Co. Ltd.
  • Quick Heal Technologies Ltd.
  • Symantec Corporation (Broadcom Inc.)

Key Questions Answered in This Report

  • 1.How big is the antivirus software package market?
  • 2.What is the future outlook of antivirus software package market?
  • 3.What are the key factors driving the antivirus software package market?
  • 4.Which region accounts for the largest antivirus software package market share?
  • 5.Which are the leading companies in the global antivirus software package market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Antivirus Software Package Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Device

  • 6.1 Laptops
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Desktops
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Others
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast

7 Market Breakup by Operating System

  • 7.1 Windows
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 MAC
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Android
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Others
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast

8 Market Breakup by End User

  • 8.1 Personal
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Corporate
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Government
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Others
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 Adaware (Avaquest Group)
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
    • 14.3.2 AhnLab Inc.
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
      • 14.3.2.3 Financials
    • 14.3.3 Avast Software s.r.o.
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
      • 14.3.3.3 Financials
    • 14.3.4 AVG Technologies CZ
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
    • 14.3.5 Avira Operations GmbH & Co. KG
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
    • 14.3.6 Bitdefender SRL
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
    • 14.3.7 BullGuard Limited
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
      • 14.3.7.3 Financials
    • 14.3.8 F-Secure Oyj
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
      • 14.3.8.3 Financials
    • 14.3.9 Kaspersky Labs GmbH (Kaspersky Lab Limited)
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
    • 14.3.10 McAfee LLC (TPG Capital and Intel)
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
    • 14.3.11 Microsoft Corporation
      • 14.3.11.1 Company Overview
      • 14.3.11.2 Product Portfolio
      • 14.3.11.3 Financials
      • 14.3.11.4 SWOT Analysis
    • 14.3.12 Qihoo 360 Technology Co. Ltd.
      • 14.3.12.1 Company Overview
      • 14.3.12.2 Product Portfolio
    • 14.3.13 Quick Heal Technologies Ltd.
      • 14.3.13.1 Company Overview
      • 14.3.13.2 Product Portfolio
      • 14.3.13.3 Financials
    • 14.3.14 Symantec Corporation (Broadcom Inc.)
      • 14.3.14.1 Company Overview
      • 14.3.14.2 Product Portfolio