![]() |
市場調査レポート
商品コード
1801023
AMOLEDディスプレイ市場レポート:ディスプレイタイプ、材料、用途、地域別、2025年~2033年AMOLED Display Market Report by Display Type (Transparent, Conventional, Flexible, 3D, and Others), Material (Polymer, Glass, and Others), Application (Consumer Electronics, Retail, Automotive, Healthcare, and Others), and Region 2025-2033 |
||||||
カスタマイズ可能
|
AMOLEDディスプレイ市場レポート:ディスプレイタイプ、材料、用途、地域別、2025年~2033年 |
出版日: 2025年08月01日
発行: IMARC
ページ情報: 英文 145 Pages
納期: 2~3営業日
|
世界のAMOLEDディスプレイの市場規模は2024年に167億米ドルに達しました。今後、IMARC Groupは、2033年には680億米ドルに達し、2025-2033年の成長率(CAGR)は16.06%になると予測しています。AMOLEDディスプレイ市場の成長は、主にスマートフォンやテレビにおけるAMOLEDディスプレイの普及によってもたらされます。車載ディスプレイやウェアラブル技術ディスプレイの技術進歩は、スクリーンの耐久性と効率を高める取り組みとともに、市場成長をさらに後押ししています。
高解像度への需要の高まり
AMOLED市場におけるディスプレイの高解像度化傾向の高まり、主に4Kおよび8K解像度への移行は、特にハイエンドのスマートフォン、タブレット、テレビなどのプレミアム家電において、より鮮明で詳細な視覚体験を求める消費者の需要が主な要因となっています。より鮮明で詳細な映像体験は、高解像度ビデオストリーミング、ゲーム、プロフェッショナル・グラフィック・アプリケーションに理想的です。例えば、サムスンはベンガルールで開催された「Unbox &Discover」イベントでAIテレビの新ラインナップを発表しました。2024 Neo QLED 8K、Neo QLED 4K、OLED TVは、強化されたホーム・エンターテイメントのためのAI主導型ソリューションを提供します。フラッグシップモデルのNeo QLED 8Kは、AIピクチャーテクノロジー、AIサウンドテクノロジー、AIオートゲームモードを搭載しています。Neo QLED 4KのラインナップはNQ4 AI Gen2プロセッサーを搭載し、サムスンは世界初のグレアフリーOLEDテレビを発表します。
自動車への応用
車載アプリケーションへのAMOLEDディスプレイの統合は、高コントラスト比、鮮やかな色彩、より高速なリフレッシュ・レートなど、その優れたビジュアル性能によって急速に拡大しつつある動向です。これらの特性は、車載ダッシュボードやインフォテインメント・システムのユーザー・インターフェースを強化し、ドライバーや同乗者により鮮明で魅力的なビジュアルを提供します。例えば、2023年、フェラーリはサムスン・ディスプレイと提携し、将来の車種向けに特注のOLED技術ディスプレイ・ソリューションを開発しました。両社は覚書に調印し、サムスンは韓国のアサンにおけるOLEDパネル製造に30億米ドル以上を投資する予定です。このパートナーシップは、先進的なOLEDディスプレイ技術を使用して、プレミアム・フェラーリ車の視覚体験を向上させることを目的としています。AMOLEDスクリーンはデザインの柔軟性を高め、より人間工学的で美しいダッシュボード構成を可能にします。自動車メーカーがユーザーエクスペリエンスの向上と技術による付加価値の向上に注力する中、AMOLEDディスプレイは自動車の内装を近代化するための好ましい選択肢となりつつあり、自動車用ディスプレイ技術の進歩に大きく貢献しています。
ウェアラブル技術への拡大
ウェアラブル・テクノロジー分野へのAMOLEDディスプレイの拡大は、その鮮やかな色出力とエネルギー効率が特に有益なスマートウォッチとフィットネストラッカーへの採用によって顕著です。AMOLED技術により、これらのデバイスはより深い黒とより鮮やかな色を表示できるようになり、ユーザー・インターフェースの美しさと、さまざまな照明条件下での読みやすさが向上します。例えば、OnePlus Nord Watchは、60Hzのリフレッシュレートを持つ1.78インチのAMOLEDディスプレイを搭載し、105のフィットネスモード、10日間のバッテリー寿命、SPO2モニタリング、心拍数トラッキング、ストレスモニタリング、女性の健康トラッカーを提供します。音楽コントロール、カメラシャッター操作、様々なフィットネス機能を搭載。様々なヘルス&スマート機能を搭載し、カスタマイズ可能な体験を提供します。さらに、AMOLEDスクリーンは暗い色を表示する際の消費電力が少なく、一日中連続動作が必要なウェアラブル・デバイスのバッテリー寿命を延ばすのに極めて重要です。このような視覚的な魅力と電力効率の組み合わせにより、AMOLEDは急成長するウェアラブル端末市場に適した選択肢となっています。
The global AMOLED display market size reached USD 16.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 68.0 Billion by 2033, exhibiting a growth rate (CAGR) of 16.06% during 2025-2033. The AMOLED display market growth is mainly driven due to the popularity of AMOLED displays in smartphones, and televisions. Technological advancements in automotive and wearable technology displays further propels the market growth, along with the efforts to enhance screen durability and efficiency.
Rising Demand for Higher Resolutions
The rising trend towards higher resolution displays in AMOLED market, mainly the shift to 4K and 8K resolutions is predominantly driven by consumer demand for sharper and more detailed visual experiences, particularly in premium consumer electronics like high end smartphones, tablets and televisions. The push for greater visualization enhances image clarity and detail, making it ideal for high-definition video streaming, gaming and professional graphic applications. For Instance, Samsung unveiled its new lineup of AI TVs at the 'Unbox & Discover' event in Bengaluru. The 2024 Neo QLED 8K, Neo QLED 4K, and OLED TVs offer AI-driven solutions for enhanced home entertainment. The flagship Neo QLED 8K features AI Picture Technology, AI Sound Technology, and AI Auto Game Mode. The Neo QLED 4K lineup is powered by the NQ4 AI Gen2 Processor, while Samsung introduces the world's first glare-free OLED TV.
Automotive Application
The integration of AMOLED displays into automotive applications is a rapidly growing trend, driven by their superior visual capabilities, including high contrast ratios, vibrant colors, and faster refresh rates. These attributes enhance the user interface of automotive dashboards and infotainment systems, providing clearer and more engaging visuals for drivers and passengers. For instance, in 2023, Ferrari has partnered with Samsung Display to develop bespoke OLED technology display solutions for its future car models. The companies signed a memorandum of understanding, with Samsung planning to invest over $3 billion in OLED panel manufacturing in Asan, South Korea. This partnership aims to enhance the visual experiences in premium Ferrari vehicles using advanced OLED display technology. AMOLED screens offer greater flexibility in design, allowing for more ergonomic and aesthetic dashboard configurations. As car manufacturers focus on improving user experience and adding value through technology, AMOLED displays are becoming a preferred choice for modernizing car interiors, contributing significantly to the advancement of automotive display technology.
Expansion into Wearable Technologies
The expansion of AMOLED displays into the wearable technology sector is marked by their adoption in smartwatches and fitness trackers, where their vibrant color output and energy efficiency are particularly beneficial. AMOLED technology enables these devices to display deeper blacks and more vivid colors, enhancing user interface aesthetics and readability under various lighting conditions. For instance, The OnePlus Nord Watch features a 1.78" AMOLED display with a 60Hz refresh rate, offering 105 fitness modes, 10 days of battery life, SPO2 monitoring, heart rate tracking, stress monitoring, and a women's health tracker. It allows music control, camera shutter operation, and offers various fitness features. The watch provides a customizable experience with a range of health and smart functions. Additionally, AMOLED screens consume less power when displaying darker colors, which is crucial for extending the battery life of wearable devices that need to operate continuously throughout the day. This combination of visual appeal and power efficiency makes AMOLED a preferred choice for the burgeoning wearable tech market.
Flexible accounts for the majority of the market share
The flexible segment dominates the AMOLED display market share, reflecting a significant trend towards more adaptable and innovative screen technologies. For instance, BOE, a leading Chinese display manufacturer, expects to ship nearly 80 million flexible AMOLED displays in 2023, a 30% increase over 2022. BOE aims to achieve an annual shipment target of over 120 million flexible AMOLEDs by focusing on high-end products. This dominance is largely driven by the increasing popularity of flexible displays in consumer electronics like smartphones, tablets, and wearable devices. The ability of these screens to bend without breaking offers remarkable opportunities for design innovation, particularly in creating foldable and curved devices that enhance user experience and portability. As technology advances and production costs decrease, the adoption of flexible AMOLED displays is expected to grow, further solidifying their position as a key component in the next generation of consumer electronics.
Polymer-based AMOLED displays utilize a flexible substrate made from various types of conductive polymers. This flexibility allows them to be used in innovative device designs, including bendable smartphones and wearable electronics. The lightweight and durable nature of polymers further enhances device portability and durability. These displays are particularly appealing in the market for their potential to enable truly flexible and foldable gadgets, pushing the boundaries of conventional electronics design.
Glass substrates in AMOLED displays are valued for their high clarity and robustness, making them ideal for high-end smartphones, TVs, and tablets. Glass-based AMOLEDs offer excellent resolution and are preferred for devices that require a rigid and stable display with superior optical properties. Despite the emergence of flexible materials, glass remains a cornerstone in the AMOLED market due to its proven durability and the ability to achieve high precision in pixel placement, which is crucial for achieving high-definition display quality.
Consumer Electronics represents the leading market segment
Consumer electronics is the leading segment in the AMOLED display market, largely due to the extensive use of these displays in devices such as smartphones, tablets, and televisions. The superior qualities of AMOLED screens, including their high contrast ratios, vibrant colors, and ability to deliver true blacks, make them highly sought after for premium electronic products. The flexibility of AMOLED technology also allows for innovative product designs like foldable and curved screens, which have been increasingly popular in the smartphone industry. As consumers continue to seek out the best visual experiences and manufacturers innovate in device functionality and form, AMOLED displays remain a key component in differentiating products in the highly competitive consumer electronics market.
Asia Pacific leads the market, accounting for the largest AMOLED display market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific represents the largest regional market for AMOLED display.
Asia Pacific holds the largest market share in the AMOLED display industry, primarily due to the region's robust electronics manufacturing sector and significant investments in display technology. Countries like South Korea, China, and Japan are key players, hosting major companies that specialize in AMOLED production such as Samsung and LG Display. Samsung Display, a subsidiary of Samsung Electronics, plans to invest $3.1 billion in OLED production in South Korea by 2026 to manufacture advanced OLED display panels for tablets and computers, as part of a broader investment plan by Samsung Electronics and affiliates to invest 60.1 trillion won over the next 10 years in regions outside Seoul. This region benefits from advanced technological infrastructure, substantial R&D activities, and a strong consumer base that eagerly adopts new technologies, particularly in mobile devices and televisions. Furthermore, governmental support for tech industries and the presence of a vast supply chain ecosystem contribute to Asia Pacific's dominance in the global AMOLED display market.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)