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市場調査レポート
商品コード
1800907
マルチクリーナーの市場レポート:製品タイプ別、最終用途別、流通チャネル別、地域別、2025~2033年Multi Cleaners Market Report by Product Type, End-Use, Distribution Channel, and Region 2025-2033 |
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マルチクリーナーの市場レポート:製品タイプ別、最終用途別、流通チャネル別、地域別、2025~2033年 |
出版日: 2025年08月01日
発行: IMARC
ページ情報: 英文 144 Pages
納期: 2~3営業日
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世界のマルチクリーナーの市場規模は2024年に47億米ドルに達しました。今後、IMARC Groupは、市場は2033年までに65億米ドルに達し、2025~2033年にかけて3.48%の成長率(CAGR)を示すと予測しています。市場を牽引している要因には、環境に配慮した製品への需要の高まり、衛生管理の強化への関心の高まり、オンラインショップやオフラインショップなど複数の流通チャネルを通じた製品の幅広い入手可能性など、さまざまなものがあります。
多様な流通チャネルによる幅広い入手可能性
マルチクリーナーは、スーパーマーケット、ハイパーマーケット、オンラインストアなど、さまざまな流通チャネルを通じて広く入手可能であることが、市場の成長を後押ししています。人々は、オンラインチャネルを通じてこれらのクリーナーを購入することを選択しています。オンラインショッピングでは、外出することなく自宅で簡単に買い物ができます。これは、多忙な生活を送る人々や混雑した場所を避けたい人々にとって特に便利です。加えて、これらの店舗は競争力のある価格設定や頻繁な割引を提供することが多く、プレミアム商品をより手頃な価格で購入できるようにすると同時に、より多くの人々を惹きつけ、これがマルチクリーナー市場の成長を促進しています。eコマース市場は2027年には7兆9,000億米ドルを超えるとForbesは予測しています。
環境に優しい製品に対する需要の高まり
2023年1月17日、HenkelとShell Chemical LPは、界面活性剤の製造に使用される最大20万トンの化石原料を再生可能な原料に置き換える5年間の提携に合意しました。再生可能原料ベースの界面活性剤は、Persil(R)、Purex(R)、all(R)ブランドの多くの種類を含む、Henkelのランドリー製品ブランドに使用されます。界面活性剤は洗浄製品に添加され、泡立ちを良くし、汚れを浮き上がらせます。さらに、化学物質ベースのクリーナーが及ぼす有害な影響に対する個人の意識の高まりが、環境に優しいマルチクリーナーの需要を喚起しています。人々は、温室効果ガス(GHG)排出量の削減に役立つ天然製品やオーガニック製品を好むようになっています。また、各国の行政機関がより厳しい環境規制を実施しており、これが市場の成長を支えています。さらに、グリーンシールやエコロゴのような認証は、厳しい環境基準を満たす製品を個人が識別するのに役立っています。
衛生維持への関心の高まり
人々は生活空間を衛生的で清潔に保つことに重きを置くようになっています。カウンタートップ、ドアノブ、バスルームなど、触れる機会の多い表面を定期的に清掃しているため、マルチクリーナー市場の展望は良好です。マルチクリーナーは、衛生基準を維持する上で多用途性と有効性を備えているため、さまざまな場面で有利です。人々は、安全で、優れた効果を発揮するクリーナーを選ぶようになってきています。市場各社は、こうした消費者の嗜好に対応した製品を投入しています。例えば、2023年9月29日、Bunzl Canadaは、REGARDTMブランドで環境に優しいクリーニング製品の新シリーズを発表しました。この製品ラインは、より安全で健康的な代替洗浄剤を提供し、低刺激性で苛性物質を含まない処方となっています。
The global multi cleaners market size reached USD 4.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 6.5 Billion by 2033, exhibiting a growth rate (CAGR) of 3.48% during 2025-2033. There are various factors that are driving the market, which include the rising demand for eco-friendly products, increasing focus on maintaining enhanced hygiene, and wide availability of products via several distribution channels like online and offline stores.
Wide Availability Via Various Distribution Channels
The wide availability of multi cleaners via various distribution channels such as supermarkets, hypermarkets, and online stores is propelling the market growth. People are choosing to buy these cleaners through online channels because they offer convenience. The ease of shopping from home without the need to leave the house is offered by online shopping. This is especially helpful for people who lead hectic lives or prefer to avoid crowded places. In addition, these stores often provide competitive pricing and frequent discounts, making premium products more affordable while attracting more people, which is propelling the multi cleaners market growth. The e-commerce market is anticipated to total over US$ 7.9 Trillion in 2027 as stated by Forbes.
Rising Demand for Eco-Friendly Products
On 17 January 2023, Henkel and Shell Chemical LP agreed to a five-year collaboration to replace up to 200,000 tons of fossil feedstocks used in the manufacturing of surfactants with feedstocks that are based on renewable raw materials. The renewable-based surfactants will be used in Henkel's laundry product brands including many varieties of Persil(R), Purex(R) and all(R) brands. Surfactants are added in cleaning products that help lather and lift dirt. Furthermore, the rising awareness among individuals about the harmful impact of chemical-based cleaners is catalyzing the eco-friendly multi cleaners demand. People are preferring natural and organic products that benefit in lowering greenhouse gas (GHG) emissions. Moreover, governing agencies of various countries are implementing stricter environmental regulations, which is supporting the market growth. Furthermore, certifications like Green Seal and EcoLogo help individuals identify products that meet stringent environmental standards.
Increasing Focus on Maintaining Hygiene
People are placing more emphasis on keeping their living areas hygienic and clean. They are regularly cleaning high-touch surfaces such as countertops, doorknobs, and bathrooms, which is offering a positive multi cleaners market outlook. The versatility and efficacy of multi cleaners in maintaining hygiene standards makes them advantageous in diverse settings. People are becoming more selective about cleaners that are both safe for human health and offer superior effectiveness. Companies in the market are introducing products that cater to these consumer preferences. For example, on 29 September 2023, Bunzl Canada announced the recent launch of its new line of eco-friendly cleaning products under the REGARDTM brand. The line offers a safer and healthier cleaning alternative and is hypoallergenic and non-caustic in formulation.
Cream cleaner works well for more difficult cleaning tasks requiring abrasive solution to get rid of thick dirt and grime. It is usually applied to surfaces like stovetops, sinks, and bathtubs in kitchens and bathrooms. The market is expanding as a result of the growing demand for cream cleaners because of its efficiency in clearing stubborn stains and dirt.
Spray cleaners are adaptable for use in daily cleaning operations. They are applied to surfaces like windows, appliances, and countertops. They are a popular choice among individuals due to their convenience and simplicity of usage. In addition, innovations in spray technology such as improved nozzles and eco-friendly formulations are bolstering the market growth.
Wipes are disposable and pre-moistened, which makes them ideal for quick and simple cleaning tasks. They are employed for disinfecting surfaces including door handles, light switches, and mobile phones. The growing desire for convenience and hygiene among people is influencing the market positively. Wipes are portable and easy to use, making them ideal for both household and commercial environments, thereby creating a positive multi cleaners market forecast.
Residential holds the largest share of the industry
The rising awareness about the importance of maintaining cleanliness in residential spaces is bolstering the market growth. People are investing more in cleaning products to ensure their living spaces are sanitary. The growing demand for premium and specialized cleaning products on account of inflating income levels of individuals is offering a positive market outlook. Multi cleaners companies are launching higher-quality products that promise better results and greater safety.
Supermarkets and hypermarkets represent the leading market segment
Supermarkets and hypermarkets offer a vast array of cleaning products including multi-purpose cleaners. This extensive availability allows individuals to compare different brands and formulations conveniently in one place, enhancing the shopping experience. These large retail stores provide a one-stop shopping experience, where individuals can purchase all their household needs including cleaning supplies, groceries, and other essentials. The convenience of buying multiple items in a single trip is a significant factor attracting consumers to supermarkets and hypermarkets.
North America leads the market, accounting for the largest multi cleaners market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa (Turkey, Saudi Arabia, and Others). According to the report, North America represents the largest regional market for multi cleaners.
On 5 September 2023, Summit Brands, a leading manufacturer of niche specialty cleaning products, announced the acquisition of the Pumie(R) line of abrasive cleaning products from United States Pumice Company. Pumie(R) joins a strong portfolio of eco-friendly abrasive cleaning solutions owned by Summit Brands. Pumie(R) products are widely used in the professional janitorial and restaurant markets and also distributed through major retailers for use at home. These collaborations and acquisitions among players in the market make the North American region the largest regional market. In addition, major market players are continually innovating and introducing new cleaning products, which is bolstering the market growth. Furthermore, people are spending more on premium and specialized cleaning products that are eco-friendly and highly efficient cleaning options. Besides this, the presence of well-established retail channels including supermarkets, hypermarkets, and online platforms ensures that consumers have easy access to a wide range of cleaning products. As a result, these factors show multi cleaners market recent opportunities in the region.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)